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Google Acquires Zagat

timothy posted more than 2 years ago | from the is-anyone-yelping-this? dept.

Google 114

quantr writes "Google has acquired Zagat, one of the most well-known names in restaurant reviews. Zagat is best known for its small guidebooks (the dead-tree sort) that offer reviews and recommendations on restaurants around the world. Terms of the deal weren't disclosed." Newly accepted submitter jkirch writes with a link to Google's announcement.

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Goodbye Yelp (1)

Foo2rama (755806) | more than 2 years ago | (#37341472)

Sorry Yelp,

You had a good run but it appears that Google will be destroying you in the next year.

Yours Truly,
A future former yelp user

Re:Goodbye Yelp (0)

Anonymous Coward | more than 2 years ago | (#37341500)

Same way Google destroyed the iPhone and Facebook?

Re:Goodbye Yelp (3, Insightful)

jdgeorge (18767) | more than 2 years ago | (#37341766)

1. Yelp is no Apple (iPhone/iPod/iTunes; probably the best designed/marketed/developed products in 50 years. I detest the Apple approach, but I respect their success and understanding of their market).
2. Google's first social network (Orkut) launched before Facebook, but Facebook's approach was more appealing to US consumers. But we don't yet know what's going to happen with Google+. However, Facebook is no Apple either.
3. Zagat is focused on a narrower market than Yelp.

Hopefully, Yelp will continue to develop. They have a lot of value as is. However, I wouldn't want Google to suddenly enhance one of the competitors in my space. It may be that this aquisition will actually help Yelp; we don't know what Google is planning yet.

Re:Goodbye Yelp (1)

KDR_11k (778916) | more than 2 years ago | (#37342006)

iTunes may be well marketed but all the errors I get with it point at something other than "well developed".

Re:Goodbye Yelp (0)

Anonymous Coward | more than 2 years ago | (#37345018)

My thoughts exactly... Design is also very subjective...

Marketing, I will give. And I don't believe that "most" people truly think Apple's products are the best designed. A lot of people just don't know of anything else, so they don't have anything to compare it to (most people still think Windows is better designed than Mac OS, which I actually do disagree with as well).

Re:Goodbye Yelp (1)

Anonymous Coward | more than 2 years ago | (#37342312)

iPhone/iPod/iTunes; probably the best designed/marketed/developed products in 50 years.

Hahahahahahahahahahahahahahahahahahahahahahahahahahaha, please, go on.
Oh my god, you even put that piece of shit iTunes in there for an additional touch, man, you're good.

Re:Goodbye Yelp (1)

Spunkee (183938) | more than 2 years ago | (#37342436)

iPhone/iPod/iTunes; probably the best designed/marketed/developed products in 50 years.

Hahahahahahahahahahahahahahahahahahahahahahahahahahaha, please, go on.
Oh my god, you even put that piece of shit iTunes in there for an additional touch, man, you're good.

But he has a low UID which means he has a HUGE slashdick and he posts at +3. He must be doing something right. I've altered my sig to dip into that reverse psychology shit that always works on the dumb fucktards that moderate here. I define my happiness by my karma score because I have no life.

Re:Goodbye Yelp (1)

ElectricTurtle (1171201) | more than 2 years ago | (#37342762)

You know, kettle, we've got to stop meeting like this.

Projectingly Yours,
Pot

Re:Goodbye Yelp (1)

interkin3tic (1469267) | more than 2 years ago | (#37342822)

I think you misunderstand what "best designed/marketed/developed" meant.

Specifically: it was NOT designed/marketed/developed for/at YOU.

Re:Goodbye Yelp (1)

Slash.research_Kat (2195516) | more than 2 years ago | (#37342388)

3. Zagat is focused on a narrower market than Yelp.

not only that... zagat editors provide the service of compiling and sorting all the consumer reviews into tidy lists printed in a book. yelp is just a big mass of opinions per location with a few limited sort options to wade through the mess.

Re:Goodbye Yelp (2)

bill_mcgonigle (4333) | more than 2 years ago | (#37342682)

3. Zagat is focused on a narrower market than Yelp.

For now, anyway. I think it's reasonable to assume Zagat will become a standard app on Android and expand from there.

Yelp could use some editors. Five years ago it was really helpful, today it's suffering from lower quality reviews.

Re:Goodbye Yelp (0)

Jeremiah Cornelius (137) | more than 2 years ago | (#37343188)

Zagat,

Now on boycott list.

Yelp? Moved to my top, with Monocle.

Re:Goodbye Yelp (0)

Anonymous Coward | more than 2 years ago | (#37341790)

Don't forget Twitter!

Re:Goodbye Yelp (0)

Anonymous Coward | more than 2 years ago | (#37342022)

Don't forget to twitter my yahoo until I google all over your facebook.

Re:Goodbye Yelp (1)

Anonymous Coward | more than 2 years ago | (#37341542)

And good riddance to bad rubbish.

Re:Goodbye Yelp (1, Insightful)

asv108 (141455) | more than 2 years ago | (#37341704)

Trust me, Yelp is going nowhere. Zagat is a nice legacy brand, and there was a time when their ratings were good and relevant, but that time has passed. The biggest strength of Yelp is the community. People who review on Yelp are not going to switch to Google unless there is some compelling reason. As we've seen with the failure of Google Plus [google.com] , its very hard to build community from nothing.

Re:Goodbye Yelp (2)

alen (225700) | more than 2 years ago | (#37341838)

and yelp has been accused of extorting local businesses. i went to a restaurant on monday and most of the yelp reviews were so so to bad. i was surprised when i had some really good greek food.

zagat is a much better brand than yelp and the whole crowd sourcing thing is a 50/50 crap shoot most of the time

Re:Goodbye Yelp (1)

asv108 (141455) | more than 2 years ago | (#37341994)

The "extortion" claims are way overblown. Yelp generally has very accurate reviews.

Re:Goodbye Yelp (1)

stinkbomb (238228) | more than 2 years ago | (#37342640)

Ha ha ha!

Even funnier! You should do some stand-up!

Oops, are you being serious again? My bad.

Re:Goodbye Yelp (1)

interkin3tic (1469267) | more than 2 years ago | (#37342916)

Every parent ever has been accused of being "totally mean" or "UNFAIR" by the children they're disciplining. Every cop in America who has ever arrested a person of a different race has been accused of racism. Every judge who has ever decided against someone has been accused of being biased.

Has yelp ever been -caught- extorting anyone? Because otherwise, those accusations are just shitty restaurants whining.

Re:Goodbye Yelp (2)

Macrat (638047) | more than 2 years ago | (#37345676)

Every parent ever has been accused of being "totally mean" or "UNFAIR" by the children they're disciplining.

Parents ask for an "advertising" payment in exchange for allowing good reviews to be posted?

A limited field trial (1)

tepples (727027) | more than 2 years ago | (#37342566)

Google Plus is still in a limited field trial, just as Facebook was for its first two and a half years.

Re:Goodbye Yelp (1)

stinkbomb (238228) | more than 2 years ago | (#37342592)

Ha ha ha!

Wow, that's funny stuff right there! "Wisdom of the crowd", LOL!

Wait, you're being serious?

Uh...

Slashdot, coming to you 4 months in future! (1)

Anonymous Coward | more than 2 years ago | (#37341484)

"Google shuts down their recently acquired restaurant reviews service"

Well there you go folks, the claw of Google kills again.
Who will be next!

Re:Slashdot, coming to you 4 months in future! (1)

Hazel Bergeron (2015538) | more than 2 years ago | (#37341496)

Embrace, extend, extinguish.

The best learn from the best.

Re:Slashdot, coming to you 4 months in future! (2)

BLToday (1777712) | more than 2 years ago | (#37341532)

You're suppose to extinguish the competition, not your own service and making the competition stronger.

wow (0)

Anonymous Coward | more than 2 years ago | (#37341502)

cool

In before... (0)

Anonymous Coward | more than 2 years ago | (#37341516)

Google is evil and now everybody can see it!

Re:In before... (1)

bonch (38532) | more than 2 years ago | (#37341874)

People used to trash Microsoft relentlessly for constantly buying smaller companies in order to hurt competition.

Zagats? More like fagets amirite? (-1)

Anonymous Coward | more than 2 years ago | (#37341520)

Zagats? More like fagets amirite?

Not highly confident in Zagat ratings (2)

dcavanaugh (248349) | more than 2 years ago | (#37341534)

I watch some of those "failing restaurant" shows: Kitchen Nightmares, Restaurant Impossible, etc.

MANY of those places have Zagat stickers in the windows, often with good ratings. And yet their businesses are dying and the TV chefs think the food is awful. Customers are scarce, so there must be a reason. Some of the problems with food quality and cleanliness might be overstated for shock value, but it never looks like the TV chef has to try very hard to find problems.

What's up with all of these Zagat-rated disaster restaurants? Does anyone on Slashdot know what's going on?

Re:Not highly confident in Zagat ratings (3, Informative)

Kenja (541830) | more than 2 years ago | (#37341628)

Being "Zagat rated" like the stickers say does not mean that you got a GOOD rating.

Re:Not highly confident in Zagat ratings (0)

Anonymous Coward | more than 2 years ago | (#37342420)

It is like a restaurant stating "Inspected by the Health Department".

Re:Not highly confident in Zagat ratings (1)

Taty'sEyes (2373326) | more than 2 years ago | (#37342840)

I assume (and it's a complete assumption), that it is like a BBB rating. These A+ rated companies pay to keep it. In turn BBB gives a rating and drives business their way. BBB Rating = Scam.

Re:Not highly confident in Zagat ratings (1)

dcavanaugh (248349) | more than 2 years ago | (#37343898)

That's the closest thing I have seen to a plausible answer. There are some sleazy companies that I know for a fact had a lengthy BBB rap sheet, and now they are mysteriously sanitized.

I guess the concept of an owner promoting his business through bogus, self-congratulatory reviews is older than the Internet.

Re:Not highly confident in Zagat ratings (0)

Anonymous Coward | more than 2 years ago | (#37341700)

Lack of advertising and the recession. I know someone who works at one of these restaurants and he told me the reason they went on one of these shows is that they needed more customers.

Re:Not highly confident in Zagat ratings (1)

h4rr4r (612664) | more than 2 years ago | (#37342106)

The whole point of the show is that the food is bad or the place is dirty. If this is not the case they invent drama. Customers are scarce because they chase them out if need be. They need drama so they create it if it is not there.

Also being rated by Zagat does not mean you got a good rating. Even the worst rating they give would still mean they rated you.

Re:Not highly confident in Zagat ratings (3, Insightful)

dcavanaugh (248349) | more than 2 years ago | (#37343456)

A successful restaurant owner does not volunteer for these "makeover" shows. If you have customers, the last thing you want is a TV crew taking up space. If your place is packed, advertising won't help. Although many of the owners have claimed the show manufactured drama, a lot of what they show would hard to create just for the camera -- unless of course it was there already. How many restaurant owners are likely to admit the findings are accurate? In the cases where the TV chef sends in a cleaning crew to address years of unsanitary kitchen conditions, it's hard to believe they brought in years of grease buildup.

I understand there are some restaurant owners who think their only problem is marketing, so free TV publicity is all they think they need. But I know of some great restaurants that are always packed. Their success is pretty much self-sustaining (even with zero advertising) as long as customer satisfaction is high. Sooner or later something happens to break the cycle and a downward spiral begins. Very rarely is a restaurant failing due to a sudden lack of advertising.

Tiger Uppercut! (4, Funny)

Tetsujin (103070) | more than 2 years ago | (#37341538)

Google must still defeat Shen Long to stand a chance.

What a hoax! (1)

hellfire (86129) | more than 2 years ago | (#37342346)

Sheng Long, like Zagat, is just a hoax.

Re:What a hoax! (0)

Anonymous Coward | more than 2 years ago | (#37343960)

"Sheng long" is an alternate reading of the kanji for "Shouryuken" - Ryu's rising dragon punch. It was never intended to refer to a character; you can blame that on EGM.

Sweet! (2)

GeorgeMonroy (784609) | more than 2 years ago | (#37341578)

Maybe one day the government will need to break up google also and then years later let it recombine!

Re:Sweet! (2)

shoehornjob (1632387) | more than 2 years ago | (#37341692)

Sorta like AT&T and cingular wireless. Yeah that'll work.

Re:Sweet! (1)

GeorgeMonroy (784609) | more than 2 years ago | (#37342174)

That is exactly what i was talking about! You are right on point!

Re:Sweet! (1)

interkin3tic (1469267) | more than 2 years ago | (#37342962)

I love people who assume that just because google is a big corporation, they must be doing something wrong. Makes me feel like I'm not the flaming commie liberal that my midwest relatives seem to think I am.

Re:Sweet! (1)

tokul (682258) | more than 2 years ago | (#37343288)

Maybe one day the government will need to break up google also and then years later let it recombine!

Years? Days is more likely. Cut off advertizing business and other parts will die in instant death.

Food ID's (1)

plsenjy (2104800) | more than 2 years ago | (#37341644)

So, when this combines with my real Google ID I can't anonymously trash restaurants online anymore? So my food can be spat in when the manager recognizes me from my picture as "that guy that wrote the detailed review of how my restaurant sucks."

I don't think it will work out too well.

Re:Food ID's (4, Insightful)

TheGatesofBill (637809) | more than 2 years ago | (#37341660)

If the food was so horrible that you trashed the place in a review, why would you go back?

Re:Food ID's (-1)

Anonymous Coward | more than 2 years ago | (#37341710)

because someone asks to meet you there? like... another human?

you know... you don't always eat alone. not 100% of the time.

Re:Food ID's (1)

BLToday (1777712) | more than 2 years ago | (#37341738)

Because you're friend's wife really likes the place for some reason. And you want to get with her cute sister so you try to spend as much time with them as possible.

Re:Food ID's (0)

Anonymous Coward | more than 2 years ago | (#37345138)

I read that as "because your wife really likes the place for some reason. And you want to get with her cute sister..."

Re:Food ID's (3, Insightful)

MrHanky (141717) | more than 2 years ago | (#37341810)

He didn't say the food was horrible, he just said he wanted to trash it anonymously online.

Re:Food ID's (1)

Desler (1608317) | more than 2 years ago | (#37342216)

Bad reviews don't necessarily have to do with the quality of the food. The problems could be due to poor service, etc.

Re:Food ID's (0)

FooAtWFU (699187) | more than 2 years ago | (#37344678)

Not everyone lives in the Mission District of San Francisco with fancy, delicious places like Tartine or Delfina or Ritual Coffee on every block. Some of us out in the wastelands of suburbia have to deal with the same crappy few places (Starbucks, McDonald's) any time we want coffee out in the morning, or we have to drive 15 minutes out of our way.

(Mind you, I'm not one of those people anymore. But.)

Re:Food ID's (1)

plsenjy (2104800) | more than 2 years ago | (#37341800)

Or, alternatively, using Google's real internet ID the manager has a very direct way to succinctly turn my trashing into constructive criticism by nipping the problem in the bud.

Maybe it will work after all.

So (0)

Anonymous Coward | more than 2 years ago | (#37341650)

I can do a Google search on my Android phone and then find reviews to local restaurants from Zagat?

Zagat jumped the shark a while ago (0)

Anonymous Coward | more than 2 years ago | (#37341680)

I'm not sure when, but I think we can agree that Zagat was long pas the shark when KFC started running ads that said Zagat had rated their chicken. Fast food? Really, Zagat?

As for Yelp, they launched off the ramp when the whole bit about them shaking down merchants and/or astroturfing broke loose.

Re:Zagat jumped the shark a while ago (1)

MDMurphy (208495) | more than 2 years ago | (#37344242)

Actually, Zagat did a survey of people's fast food preferences. http://www.zagat.com/fastfood [zagat.com]
The survey was from a whopping 6,000 people where the requirement for a large chain had to have at least 5,000 locations.

Good for KFC, bad for Zagat's credibility that most people read that to mean that Zagat rated their chicken the best. Rather is points out the crowd isn't always the smart thing to take your advice from.
If you took popularity into account Bud Light would be the "best" beer.

Makes sense, but then what wouldn't? (2)

Ptolemarch (11506) | more than 2 years ago | (#37341682)

The acquisition makes sense, in that they obviously want ratings of restaurants (and other places) on Maps, and they've already changed tactics there once or twice. This'll pretty much take care of that problem.

I start to wonder, though, whether any acquisition by Google wouldn't "make sense". Their purchase of Motorola Mobility [slashdot.org] makes sense, too (though not to everyone [slashdot.org] ). When you buy a consumer electronics company and a restaurant guide in consecutive months, what won't you buy? What acquisitions won't "make sense"?

Google buys Pacific Gas and Electric for $20B. Makes sense...

Re:Makes sense, but then what wouldn't? (0)

Anonymous Coward | more than 2 years ago | (#37342050)

That's a great idea, thank you for sharing it. I'll mention it to Eric while we're getting BJs on our jet.

-Lt. Serg

Re:Makes sense, but then what wouldn't? (1)

Luyseyal (3154) | more than 2 years ago | (#37342196)

A Pokemon joke? Sheesh, it's like everything old is new again. Next we'll be seeing links to Shiny Mudkips...

-l

Re:Makes sense, but then what wouldn't? (1)

Spunkee (183938) | more than 2 years ago | (#37342542)

A Pokemon joke? Sheesh, it's like everything old is new again. Next we'll be seeing links to Shiny Mudkips...

-l

While watching Natalie Portman with hot grits down our pants.

Re:Makes sense, but then what wouldn't? (1)

darkmeridian (119044) | more than 2 years ago | (#37344022)

HTC just filed a patent infringement lawsuit against Apple using patents they bought from Google, which had just acquired the patents as part of the Motorola Mobility deal. That acquisition is thus paying dividends already. It also stopped MM from following through on its threat to sue Android manufacturers for patent infringement.

If Google puts Zagat information on Maps, it would be a killer feature. It would instantly put Google above Yelp in terms of rating restaurants.

Re:Makes sense, but then what wouldn't? (1)

larry bagina (561269) | more than 2 years ago | (#37345996)

The patents that google sold/gave to HTC were purchased last year. The Google/Motorola deal hasn't yet been approved by shareholders or regulators. They are still separate companies.

Re:Makes sense, but then what wouldn't? (1)

DerekLyons (302214) | more than 2 years ago | (#37344240)

The acquisition makes sense, in that they obviously want ratings of restaurants (and other places) on Maps, and they've already changed tactics there once or twice. This'll pretty much take care of that problem.

Yes, and no. Zagat's ratings are 'user-driven', and while not subject to the kind of spam online rating are, they have problems of their own. Restaurants off the trend line tend to not garner as high as rating as those that are on it. Restaurants tend to hang onto their ratings for longer than might be justified because they're local favorites and remain so even if quality slides. Etc... etc...

Crappy Link (4, Informative)

shoehornjob (1632387) | more than 2 years ago | (#37341772)

It took too long. The WSJ has a better one here http://online.wsj.com/article/SB10001424053111904836104576558600549181370.html/ [wsj.com] that's not behind a paywall. It also takes a more insightful view of the deal and who might be affected by it.

Crappier Link (0)

Anonymous Coward | more than 2 years ago | (#37341882)

Your link is broken by the / at the end.

Re:Crappier Link (1)

Evro (18923) | more than 2 years ago | (#37343064)

And removing the / shows that it's behind a paywall.

Next weeks news: Zagat sues Frommer's (1)

SuperKendall (25149) | more than 2 years ago | (#37341858)

You heard it here first!

Re:Next weeks news: Zagat sues Frommer's (2)

MrHanky (141717) | more than 2 years ago | (#37341888)

You're such a wanker, Kendall.

Re:Next weeks news: Zagat sues Frommer's (1)

SuperKendall (25149) | more than 2 years ago | (#37342848)

That's Super to you sir.

Coming from a user that has chosen a scatologically based UID it has very little impact on my thinking...

Re:Next weeks news: Zagat sues Frommer's (1)

MrHanky (141717) | more than 2 years ago | (#37344036)

Of course not. Only Apple impacts your thinking.

Navteq uses Zagat (1)

Anonymous Coward | more than 2 years ago | (#37341954)

Navteq, a map competitor of Google, (who provides the map tiles to Bing) uses Zagat. I'm sure they are not happy.

http://www.nn4d.com/site/global/learn/product_catalog/poi/zagats_travel/p_zagats_travel.jsp

Re:Navteq uses Zagat (1)

city (1189205) | more than 2 years ago | (#37342902)

Hmm, at least now i won't be surprised when I see Google shutting down Zagat services next year.

I stopped trusting Zagat for reviews... (2)

leonbev (111395) | more than 2 years ago | (#37341968)

When they sold out, started "reviewing" chain fast food restaurants, and started giving "Best Of" awards to places like KFC and Burger King.

I wonder how much the big fast food places paid off Zagat to get their stickers in almost every corporate owned fast food place out there?

Re:I stopped trusting Zagat for reviews... (1)

Billly Gates (198444) | more than 2 years ago | (#37344776)

Well in Kansas City Red Lobster has a Zagots rating of great ... or so I was told.

That is because people who vote there do not know any better or know about quality salt water sea food. They think fried is good and so is the atmosphere of family style.In Boston you would be caught dead seeing Red Lobster rated!

I do agree that it can be manipulated. When I lived in NYC a decade ago I wanted the best Pizzeria in Manhatten. One of them had a great rating but it was TERRIBLE. Just a tiny dirty place that had a regular metal oven and canned pizza sauce etc. However tied to it was a place that invented pizza in 1906 and has a coal fired oven and is 4 generations old and running that is the best I ever had. About the same rating. It is my guess one had fake reviews while the other was genuine.

Overall I had good luck with it but some people rate places like chains too high that drown out the rare gems. I still find it usefull and much better than Yelp.

Just remember (2)

rinoid (451982) | more than 2 years ago | (#37342068)

Unless you are buying ads from Google you are not a user to them, you are a product to them.

YOU ARE THE PRODUCT!

Re:Just remember (1)

MrHanky (141717) | more than 2 years ago | (#37342130)

Yes, and the same goes for everything supported by advertisements. Slashdot, for instance.

Re:Just remember (1)

interkin3tic (1469267) | more than 2 years ago | (#37342994)

Watch TV, including cable? Yup. You're the product. OMFG!!!!

Re:Just remember (1)

danlip (737336) | more than 2 years ago | (#37343628)

I may be the product, but they still have to keep me happy or else I will take my business elsewhere, then they won't have me to sell to the advertisers and they loose that business. Just like TV has to make good shows or I won't watch it. In that way I am still a customer.

Re:Just remember (2)

MrHanky (141717) | more than 2 years ago | (#37343994)

TV has to make good shows ... can't tell if serious.

Re:Just remember (1)

danlip (737336) | more than 2 years ago | (#37344450)

read the second part of the sentence ... I didn't say I watched

As plain as the noose on your face! (0)

Anonymous Coward | more than 2 years ago | (#37345452)

they loose that business

Wrong, wrong, WRONG! It's not "loose".... it's "loosen."

They loosen that business.

I agree with you though, I like business to be nice and tight.... er, that is what you meant, right? (^_^)

Re:Just remember (0)

Anonymous Coward | more than 2 years ago | (#37342808)

nobody fucking cares.

Re:Just remember (1)

The Gaytriot (1254048) | more than 2 years ago | (#37343048)

Wait a minute, I am the product?!

THIS CHANGES EVERYTHING!

Re:Just remember (1)

need4mospd (1146215) | more than 2 years ago | (#37343690)

Next you'll be telling us Soylent Green is made out of people...

Re:Just remember (0)

Anonymous Coward | more than 2 years ago | (#37344582)

YOU ARE THE PRODUCT!

Thanks for this valuable input, Chicken Little. Are there any other skies falling that we should know about?

Re:Just remember (1)

schlachter (862210) | more than 2 years ago | (#37344952)

it's people!

Re:Just remember (1)

Intropy (2009018) | more than 2 years ago | (#37345200)

product

Pronunciation
enPR: prd-kt, IPA: /prdkt/

Noun
1. A quantity obtained by multiplication of two or more numbers.
2. A group of people who must be continually satisfied by your free service of else they will go be produced by someone else.

It's okay fellas; his story checks out.

Re:Just remember (1)

Ryanrule (1657199) | more than 2 years ago | (#37345660)

Its not that I am the product. Its that "I", specifically, am the product. That's the problem, whether or not people realize it.

Content provider or aggregator? (0)

Anonymous Coward | more than 2 years ago | (#37342366)

What business is Google in? Indexing content or providing content? I feel they are really losing their focus by trying to be everything all at once.

Re:Content provider or aggregator? (1)

tepples (727027) | more than 2 years ago | (#37342656)

Google is in the same business as any other company offering "free" services: the business of selling advertisement space.

Re:Content provider or aggregator? (1)

mjtaylor24601 (820998) | more than 2 years ago | (#37342760)

What business is Google in?

The advertising business. Or at least that's where they make all their money.

Indexing content or providing content?

Google's stated mission [google.com] is to "organize the world‘s information and make it universally accessible and useful". So indexing existing content that's already available or finding information that isn't currently available and making it available could both plausibly fit.

google+, google places, google maps, latitude (1)

drolli (522659) | more than 2 years ago | (#37342492)

If google now starts to throw local competence buy buying local companies into that scheme, then it gets scary.

Google Restaurant? (0)

Anonymous Coward | more than 2 years ago | (#37342514)

Google Restaurant?
"Mini-Pizzas and delish desserts make this Italian eatery a must! Ravioli? Holy Cannoli!"
-give me cancer now.

2013's headline: Google to shut down Zagat (2)

PostScience (617557) | more than 2 years ago | (#37342570)

Google is like the rich kid with too many toys.

How long before Google shuts down Zagat? This can be nothing but a drop in the bucket of their global strategy. Why bother?

As a stockholder, I'd be ticked about their endless wasteful acquisitions and distractions.

What's the point? (1)

MaWeiTao (908546) | more than 2 years ago | (#37342604)

I suspect that what they're hoping to accomplish with this acquisition if what they were going for when they offered to buy Groupon. And that is local targeted advertising.

But I can't help but wonder, what's the point? You mean to tell me Google couldn't build a system internally and promote it under whatever brand they create?

Google has spent untold millions for three things: a website they'll almost certain rebuild, print publications they will now have to manage, and and established brand. It's a given that the site will eventually be tied back into the Google ecosystem. They didn't need Zagat to accomplish this. The print publication is probably the least profitable part of the business, but probably also the main thing that has sustained them thus far. On the other hand, it's what's established the brand and a lot of people are likely to be upset if they were to kill it.

So you're left with the brand. From everything I've seen Zagat enjoys a better reputation than a lot of competitors. It helps that they've kept themselves in the news with their ratings and other articles. But again, it ties back to the publication. I don't know if Google has the sophistication or experience or desire to evolve and innovate the print side of the business. If their fixation is targeted advertising I don't envision them investing much effort in getting anything else right. And the thing is that without that part of the business what's left to distinguish Zagat? You've basically killed the one thing that gave Zagat its value.

They might have gotten a deal on Zagat given that they were eager to sell. But considering the money Google must have spent why not invest internally building and marketing a similar platform? Is it more or do American corporations in particular have a fetish with buying and selling companies?

GO google (0)

Anonymous Coward | more than 2 years ago | (#37342690)

Its a great news for all the Google lovers. More Power to Google - http://goo.gl/0hMfV

I Didn't Know McDonalds Was That Good (2)

theshowmecanuck (703852) | more than 2 years ago | (#37342814)

Well this explains McDonalds' and Burger King's new top ten rating in Zagat. Or do you think it might have to do with how much money they pay Google for Advertising?

Zagat Rated +1 (1)

Nashville Guy (585073) | more than 2 years ago | (#37344870)

You know it is gonna happen.

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