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Tokyo Subway Gets Lightsaber Handrails

samzenpus posted more than 2 years ago | from the count-your-fingers dept.

Advertising 61

jafo writes "I can't imagine that even the most steadfast haters of Lucas' meddling in the series won't warm their cold, cold hearts a little when the new release brings the awesomeness of light sabers to the Tokyo subway system. As a promotional tie-in, the handrails have been outfitted with stickers, LEDs, and buttons, turning them into fully-functional (well, almost) Jedi weapons. Be careful, Tokyo, of what part of the handrail you reach out for!"

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goddamit Lucas! (5, Funny)

Thud457 (234763) | more than 2 years ago | (#37539608)

Han Posted FIRST

Re:goddamit Lucas! (0)

Anonymous Coward | more than 2 years ago | (#37539674)

Nice try Nerd! Han doesn't read slashdot.

Re:goddamit Lucas! (1)

ArsonSmith (13997) | more than 2 years ago | (#37539934)

That's so special edition release.

Now the new nerd rage against star wars

EWOKS DON'T BLINK!!

Re:goddamit Lucas! (1)

dkleinsc (563838) | more than 2 years ago | (#37540336)

Luke would have posted first, but he had to do it entirely left-handed because somebody jostled him on the subway.

Much like paper (1)

Duradin (1261418) | more than 2 years ago | (#37539672)

Much like paper, I thought Star Wars didn't have handrails.

Well (4, Funny)

Quiet_Desperation (858215) | more than 2 years ago | (#37539700)

I can't imagine...

Well, imagine harder.

Re:Well (1)

need4mospd (1146215) | more than 2 years ago | (#37540120)

If only Lucas had heard that before Phantom Menace...

Re:Well (2)

somersault (912633) | more than 2 years ago | (#37540144)

Yeah. They don't even glow! Laaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaame.....

Re:Well (1)

Anonymous Coward | more than 2 years ago | (#37541244)

Pray I don't imagine it further.

Missed opportunity (1)

DragonHawk (21256) | more than 2 years ago | (#37547886)

"I can imagine quite a bit." -- Han Solo

Brilliant ! (-1, Troll)

o'reor (581921) | more than 2 years ago | (#37539786)

As a side announcement, a whole lot of material might turn glowing green in Tokyo in the next few months. [alexanderhiggins.com] Not just lightsaber handrails.

I hate to remind you all of the dire consequences of the Fukushima disaster, but I know slashdotters have the attention span of goldfish and
OOOOOHHH LIGHTSABER HANDRAAAIILLLS ! COOOOOL ! *DROOOLS* *WANTS* *WANTS* *WANTS*
well, you see what I mean...

Re:Brilliant ! (1)

Microlith (54737) | more than 2 years ago | (#37539824)

You spam that blog constantly. Is it yours?

Re:Brilliant ! (1)

Synerg1y (2169962) | more than 2 years ago | (#37539830)

this article is a joke?

http://blog.alexanderhiggins.com/author/admin/ [alexanderhiggins.com]

this guy is writing about police brutality, to be a conscious citizen and a nuclear scientist and a blogger? Wowwww

a goldfish would have figured this out btw.

Re:Brilliant ! (2)

MobileTatsu-NJG (946591) | more than 2 years ago | (#37540378)

How is spending months doing nothing but pulling a Macaulay Culkin face going to restore Japan?

Ouch (3, Funny)

DinDaddy (1168147) | more than 2 years ago | (#37539800)

"how'd you lose your hand?"

"Train jostled and made me lose by balance."

Interesting (1)

itchythebear (2198688) | more than 2 years ago | (#37539820)

I wonder how many people will only hold onto the actual handle part and avoid grabbing the "blade" section. Everything I know about lightsabers tells me that the glowing colorful part is the dangerous end, so even though I know that these are decoration and are not real, I might still instinctively only grab the handle part.

Might be interesting to set up a camera and see how many people hesitate before grabbing the "blade" or if anyone just only goes for the handle, even if it is awkward to hold on that way.

Re:Interesting (1)

Jeng (926980) | more than 2 years ago | (#37540170)

Not many, from the picture it looks like the handles are going to be at knee level.

Re:Interesting (2)

pjfontillas (1743424) | more than 2 years ago | (#37541312)

For you, maybe.

For short people? That's at a comfortable level.

Ewoks? Forget about it. They shouldn't be handling those anyways.

Re:Interesting (1)

Anonymous Coward | more than 2 years ago | (#37541404)

Everything I know about lightsabers tells me that they are not real.

Japanese Culture (4, Insightful)

0100010001010011 (652467) | more than 2 years ago | (#37539844)

Using stickers with built-in buttons and LED lights, the promo isn’t only smart, it’s also a great opportunity for stealing Star Wars memorabilia. I imagine that these stick-in ’sabers are going to disappear very quickly indeed.

Something makes me think that these will be just fine. It just isn't in some cultures to steal everything that looks cool and isn't bolted down.

Jolly african americans (-1)

Anonymous Coward | more than 2 years ago | (#37540044)

That's because Japan doesn't have any nigs, nigging the place up with petty theft and graffiti.

Re:Jolly african americans (0)

Anonymous Coward | more than 2 years ago | (#37540348)

It's a fact.

Re:Japanese Culture (1)

SYSS Mouse (694626) | more than 2 years ago | (#37540092)

I don;t know how to steal one in a crowded subway.

Re:Japanese Culture (1)

somersault (912633) | more than 2 years ago | (#37540194)

What you do is you unwrap it, and put it in your bag.

Now if you want to steal it without anyone noticing, that would be a different matter..

Re:Japanese Culture (1)

Abstrackt (609015) | more than 2 years ago | (#37554932)

What you do is you unwrap it, and put it in your bag.

Now if you want to steal it without anyone noticing, that would be a different matter..

"This isn't the thief you're looking for."

Re:Japanese Culture (2)

JustOK (667959) | more than 2 years ago | (#37540246)

turn it off first, then just grab the handle.

'Course, I'd just use the force to retrieve it, but that's just me.

Re:Japanese Culture (1)

del_diablo (1747634) | more than 2 years ago | (#37541902)

Here is a tip: http://en.wikipedia.org/wiki/Bystander_Effect [wikipedia.org]
You can potentially do anything but going berserk against a crowd, and nobody will care, because the Tokyo subway is transporting to many people.
If you ever find yourself in a bad situation in one of Japans crowded trains: Shout "Fire!" or the japanese equalliant, and people will at the least attempt to run in panic.

Re:Japanese Culture (1)

Anonymous Coward | more than 2 years ago | (#37543046)

Have you SEEN how crowded the Tokyo subway is?

They actually hire people who are called "train stuffers". It is their job to stand at the door of each car at busy stations as physically PUSH people into the trains to make sure there are no empty spaces.

I'm not joking, here is a video.

http://www.youtube.com/watch?v=E7kor5nHtZQ

Re:Japanese Culture (0)

Anonymous Coward | more than 2 years ago | (#37540158)

Using stickers with built-in buttons and LED lights, the promo isn’t only smart, it’s also a great opportunity for stealing Star Wars memorabilia. I imagine that these stick-in ’sabers are going to disappear very quickly indeed.

Something makes me think that these will be just fine. It just isn't in some cultures to steal everything that looks cool and isn't bolted down.

Generally true, but I've heard bicycles are often stolen -- and umbrellas. I guess we'll have to wait and see about the imitation lightsabers.

Re:Japanese Culture (1)

Ogive17 (691899) | more than 2 years ago | (#37540682)

I want to know how people plan on stealing a bunch of stickers....

And I've never been on the subway in Tokyo and seen so few people on it.

Besides, most Japanese are too busy burying their face into their cell phone or Nintendo DS to even notice the light saber handles.

Re:Japanese Culture (4, Interesting)

Arcaeris (311424) | more than 2 years ago | (#37541658)

Yeah, Japan has extremely low rates of vandalism. Sometimes it makes me hate the culture of the US, which I blame for a lot of things like this - but that's beside the point.

In Japan they have video games that you play by peeing into a urinal, and you compete with other urinators based on urine stream force and whatnot. I can count on one hand the number of seconds a device like this would last in a US bathroom before being utterly destroyed. Yet, in Japan, they're still functional and clean after quite some time.

Re:Japanese Culture (1)

Korin43 (881732) | more than 2 years ago | (#37542714)

Yeah, Japan has extremely low rates of vandalism. Sometimes it makes me hate the culture of the US, which I blame for a lot of things like this - but that's beside the point.

It could just be that they have a much higher population density, so it's harder to vandalize things without getting caught.

Re:Japanese Culture (3, Insightful)

PRMan (959735) | more than 2 years ago | (#37543866)

The social pressure against being a thief is very high in Japan. It is very low in many US communities.

Re:Japanese Culture (1)

alendit (1454311) | more than 2 years ago | (#37544118)

Americans could break Japanese toys with their pee.

Another "Asian dick" joke...classy!

Re:Japanese Culture (1)

GrumpySteen (1250194) | more than 2 years ago | (#37542288)

The things are wrappings that go around existing handrails which are either bolted or welded to the car. Nobody is going to walk away with them easily, regardless of the culture.

Funny (1)

Stenchwarrior (1335051) | more than 2 years ago | (#37539856)

The comments section of TFA is funny. Tell us, unpartial slashdotters: will those light sabers become theft fodder for the dishonorable?

Re:Funny (1)

Talderas (1212466) | more than 2 years ago | (#37540108)

It will not. It will tarnish their honor and by bushido the only recourse is to commit seppuku.

Re:Funny (1)

camperdave (969942) | more than 2 years ago | (#37541544)

Are you talking about the transit company for installing those things in the first place?

Brilliant Marketing (2)

bill_mcgonigle (4333) | more than 2 years ago | (#37540058)

The only thing better would be to put out a disc that people actually wanted to buy!

Re:Brilliant Marketing (2)

Ocker3 (1232550) | more than 2 years ago | (#37548200)

With actual new content, rather than silly voice-overs ruining iconic and moving, pivotal scenes.

Fully functional. Right. (0)

Anonymous Coward | more than 2 years ago | (#37540082)

turning them into fully-functional (well, almost)

If by "almost" you mean "not at all". They have the full function of - guess what? - a hand rail. They don't even fully have the form of a lightsabre.

So.......not hardlight devices (0)

Anonymous Coward | more than 2 years ago | (#37540090)

Man...I so wanted to hear that hardlight had made it beyond the theoretical. Who cares about Star Wars non-tech...I want Futurama tech, where the light-saber is actually just a blunt object of hardlight.

Actually, not the Subway (1)

Tsian (70839) | more than 2 years ago | (#37540186)

I was on this train last night, actually, at it was a pretty wild experience once you realized the entire train was outfitted in Star Wars ads. The lightsabers are definitely a nice touch. That said, trains occasionally get the all-car treatment, and I remember one Yamanote line train being made up in Meiji Chocolate-bar wrap (as part of an anniversary event, being used as a call back to the lines original brown colour), and another time when a train was made out for a breath mint add where all the handlebars were shaped like mint packets!

One note, however, is that it is actually a Sobu Line Local (JR) train, not the subway.

Meiji Yamanote Train: http://www.japantrends.com/ride-the-meiji-chocolate-choo-choo-yamanote/ [japantrends.com]

Is there a new movie coming out? (1)

rossdee (243626) | more than 2 years ago | (#37540268)

WTF is it advertising?

Re:Is there a new movie coming out? (1)

Robert Zenz (1680268) | more than 2 years ago | (#37540462)

FTFA:

Almost impossible to believe, I know, but even this insensitive tinkering doesn’t lessen the greatness of the Japanese publicity campaign for the Blu-ray release. Advertisers have turned the grab-bars on the Tokyo subway into lightsabers.

Re:Is there a new movie coming out? (1)

aix tom (902140) | more than 2 years ago | (#37543588)

And according to the article, too, it has two exiting new features:

- Blinking Ewoks
- Darth Vader screaming "Noooo!!!" while throwing the Emperor down the generator shaft.

Which is kinda fitting, since my comment to those exiting new features would be:

*blink* *blink* "Nooooo!!!!!!"

Re:Is there a new movie coming out? (1)

margeman2k3 (1933034) | more than 2 years ago | (#37544436)

Exiting features eh?
Do they call them that because of all the people who walk into the store to buy it, hear about the new "features", and exit immediately?

Re:Is there a new movie coming out? (1)

aix tom (902140) | more than 2 years ago | (#37546908)

Whoosa spake meesa could spell? ;-)

If you watched the movie "Contagion"... (2)

thisisauniqueid (825395) | more than 2 years ago | (#37540314)

If you watched the movie "Contagion", you wouldn't think this was such a great idea.

Losers. (1)

Xupa (1313669) | more than 2 years ago | (#37540722)

It doesn't matter how long you've watched Star Wars or how much you loved the original series. Anyone who still finds anything of value in the series after I, II and III is a loser in denial. You can't ignore the bad films, their taint is all over the originals. Then yeah, you've got lazy lard ass picking your pockets with constant re-releases of the "classics" only finding new ways to jerk them around. Just think "midichloreans" every time Obi Wan opens his mouth. It's still there. Stop worshiping this travesty, accept that it's terrible and get on with your lives. (And I say this as someone who fought flame wars over the right to be the only Han Solo on local Wildcat BBS's.)

Re:Losers. (0)

Anonymous Coward | more than 2 years ago | (#37541814)

Are you bitter cuz you lost?

when turning one on you must say... (0)

Anonymous Coward | more than 2 years ago | (#37540922)

(Subways)And I thought they smelled bad on the outside

Only in Japan (1)

Bensam123 (1340765) | more than 2 years ago | (#37541082)

Hah... the more I learn about stuff in Japan the more envious I become. I think they're starting to turn into what America used to be as far as culture mixing goes. There are so many people packed into such a small area and they are usually quite open minded that allows them to do stuff like this. Not just stuff that doesn't seem culturally acceptable, but niche products too that need constant interest. Older american generations are still struggling with anime being seen as a 'cartoony kid's show', yet it's on prime time over there all the time.

Re:Only in Japan (0)

Anonymous Coward | more than 2 years ago | (#37544792)

Be careful not to mix up 'Japan' with 'Tokyo'. Tokyo is sort-of their LA and NY rolled into one city. Helps a lot to note that distinction.

in other news... (1)

Lead Butthead (321013) | more than 2 years ago | (#37541362)

hand rails in Japanese subway cars are being stolen in mass...

Re:in other news... (0)

Anonymous Coward | more than 2 years ago | (#37543236)

'En masse'.

Unless you meant they're being stolen during church services, in which case the thieves have to answer to a higher power.

This has happened before.... (1)

Virtucon (127420) | more than 2 years ago | (#37542614)

Remember the Fomula One stint when Red Bull Racing's pit crew dressed up as pseudo storm troopers and Vader's for the "Revenge of the Sith?"
team photo [chequeredf...tables.com]
Star Wars Pit Stop [rediff.com]

Yeah, that movie stank on ice as does this latest box set release shit. Does anybody know where I can get a Betamax release of the original movies?

Re:This has happened before.... (1)

Coren22 (1625475) | more than 2 years ago | (#37543518)

That is awesome and shows a good sense of humor. I love the second pic, you have Vader standing off to the side a bit watching over the storm troopers work on the car (least appears that way...) That is funny to me :)

Re:This has happened before.... (1)

Virtucon (127420) | more than 2 years ago | (#37544368)

No, they actually ran the race dressed like that. The lead mechanic (who releases the car into the pit lane) is Darth..

mo3 dowN (-1, Troll)

Anonymous Coward | more than 2 years ago | (#37543262)

shit-fiile3, confirmed that *BSD

Found on the JR Chuo-Sobu Local Line (0)

Anonymous Coward | more than 2 years ago | (#37547800)

For people who live in Japan like myself and want to see this for yourself...
It's not the subway, it's the JR Chuo-Sobu Local Line (the yellow one). It hits both Shinjuku and Akihabara. It's not the entire train that has the lightsabers, just one car.

The campaign only lasts until the 30th, tomorrow.

It sounds like not all of the trains have them, so hopefully the force is with you and you pick one that has them!

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