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Microsoft Pays $44 Million To Samsung and Nokia For Mango Marketing

samzenpus posted more than 2 years ago | from the have-you-heard-the-good-news-about-mango? dept.

Android 147

CSHARP123 writes "Ballmer opened up the company's coffers to Nokia and Samsung for a holiday blitz of Mango marketing. Hold onto your hats though, it's no carte blanche access to Redmond's Gringotts. According to a report on Mobile Magazine, inside sources claim MS has set aside £28 million (about $44 million) for the endeavor, with about £20 million of that reserved for Nokia's first Windows Phone 7.5 handset. This joint marketing effort is reportedly a broader extension of the cooperative agreements all parties agreed to, ensuring future WP devices get the media saturation they deserve. Samsung is also due to unveil a major Christmas ad push for the Omnia W with an estimated £8m spend. Maybe this is what Samsung gets for making a deal on patents to cover Android OS? Not a bad deal for Samsung."

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Huh? What's "mango"? (0)

Anonymous Coward | more than 2 years ago | (#37733576)

Shoulda spent 50 million apparently.

What the fuck is a "Gringotts"? (0)

Anonymous Coward | more than 2 years ago | (#37733602)

Holy hell, this submission isn't in any normal dialect of English. I, too, had no idea what the hell a "Mango" is. But what's this "Gringotts" crap? And what's an "Omnia W"?

Re:What the fuck is a "Gringotts"? (0)

Anonymous Coward | more than 2 years ago | (#37733632)

No se habla español como en el resto del mundo civilizado?

Re:What the fuck is a "Gringotts"? (1)

leoplan2 (2064520) | more than 2 years ago | (#37733644)

No amigo, este es un sitio donde se habla inglés... Vous voulez parler français avec moi?

Re:What the fuck is a "Gringotts"? (2)

alvinrod (889928) | more than 2 years ago | (#37733658)

Presumably the Omnia W is a phone, which can be inferred from context. Gringotts is a Harry Potter reference for bank or vault, so that one's fairly hit or miss depending on your taste in books and/or films. Mango is Windows Phone 7.5, which you could have at least learned by reading the artic— bwa ha ha ha ha. Sorry, I couldn't keep a straight face.

I'll get off your lawn now.

Homophobe = NewSpeak for "Not Yet Brainwashed" (-1)

Anonymous Coward | more than 2 years ago | (#37733728)

I know this is terribly inconvenient to political correctness and therefore hard for you to accept... but thinking homosexuality is disgusting and deviant and being consistent with that belief by not supporting it, is not the same thing as being afraid of it, as suggested by the term homophobia.

I mean how convenient. You either accept deviant behavior and validate the agenda to make it seem normal, or you're just full of fear. In other words, you can't be against something unless there is something wrong with you. Isn't that nice? Nah that doesn't serve an agenda, not one tiny bit. Of course not.

Do you know I think government is too powerful? I guess that's a phobia too. I couldn't possibly think government should be smaller or less wasteful, or that it shouldn't be involved in half the things it tries to regulate. No, that would be using reason. You hate reason so I must be talking from fear. That's the only explanation! Clearly if you have any disagreements with public policy, you are afraid. Coincidentally, that happens to support the status quo and everyone who benefits from that but you're not supposed to notice or question that. We don't like to ask "qui bono?" in this society.

Now here's a position that may be too adult for you to understand. I think homosexuality is disgusting and deviant. I also think there is a collective homosexual agenda that propogates by going after the youth and teaching them from a young age that homosexuality is okay. This is over the top and something a LOT more than simple tolerance. They like to influence the schools and train them early because otherwise many of them would reject this notion, just like any other kind of indoctrination. They know that. But despite all of that, I would be very much against outlawing homosexuality because I think consenting adults should be able to do whatever the hell they want to do in their own homes. I also think it's wrong to harass or assault a homosexual person because I think it's wrong to harass or assault any person. What they do in their own homes isn't and shouldn't be a consideration.

See, I have my personal tastes and preferences. Then I have principles concerning the proper role of public policy and how society should run. And I can separate them. Isn't that kind of tolerance better than trying to "re-educate" everyone into agreeing with homosexuality and telling them "you either believe it's perfectly ok or there is something wrong with you"? See then you don't have to indoctrinate and can't we all agree that's better? That part's a real bummer for the homosexual agenda though. You see they can't reproduce so they must recruit.

The political gay agenda and the way it's never been satisfied with tolerance and civility has caused more "homophobes" than any act two men could ever perform in a bedroom.

Re:Homophobe = NewSpeak for "Not Yet Brainwashed" (0, Offtopic)

Anonymous Coward | more than 2 years ago | (#37733820)

For a man who is supposedly straight, you sure do think about dicks a lot.

Re:Homophobe = NewSpeak for "Not Yet Brainwashed" (-1)

Anonymous Coward | more than 2 years ago | (#37733986)

For a man who is supposedly straight, you sure do think about dicks a lot.

Makes you hot, doesn't it?

Re:Homophobe = NewSpeak for "Not Yet Brainwashed" (-1, Offtopic)

Anonymous Coward | more than 2 years ago | (#37734112)

Yeah, what you said.

I wish more people recognized the gay propaganda machine for the danger it is. I used to like pussy, I mean I loved it. Any chance I had to score with a chick and I took it. But then the gay propaganda machine got me. After a few rainbow-inspired songs, a my-two-mommies book, and an exercise class inspired by Richard Simmons I went totally gay. Now I can't get enough dick.

I used to think my sexual preference was something I was born with. As a kid I would just respond to the sight of a pretty girl. But clearly I was wrong. I am a classic example of the power of the pink-side.

Re:Homophobe = NewSpeak for "Not Yet Brainwashed" (0)

hoggoth (414195) | more than 2 years ago | (#37734132)

I heard the gingers are trying to recruit as well. They are using slideshows, children's books and red-head radio talk shows to try and convince us they aren't evil. I thought my will was strong, but the other day I hesitated in front of a bottle of red hair dye in the supermarket.

Re:What the fuck is a "Gringotts"? (1)

hairyfeet (841228) | more than 2 years ago | (#37734838)

I have a question...has anyone here actually USED a Windows 7 phone? How does it stack up against Android?

Here is what I'm looking at: I have to help my dad get a new phone and here are the requirements, it has to ONLY use Wifi for web, as data plans here suck ass, it has to be easy to get pics off via BT or USB, and it has to be relatively simple to operate and reliable. I'm drawn to the HTC Inspire as i've heard good things about those but not really brand loyal so if a WinPhone will be easier for him to use and manage (He has Windows 7 HP BTW) then I'll get that. The main thing is the Wifi only and easy to drag off pics to his desktop.

So has anybody used both? How do they stack up? all the reviews i've found were all about specs which frankly doesn't tell me squat when it comes to ease of use or whether you can tell the thing to use Wifi only. remember this is for a dad here and NOT a geek, so tweaking/hacking/jailbreaking not an issue since it will run whatever comes default. if anybody has comments, suggestions, recommendations i'm all ears as i'll be the first to admit smartphones just aren't my thing.

Re:What the fuck is a "Gringotts"? (-1)

Anonymous Coward | more than 2 years ago | (#37734952)

I recently switched from Android to WP7 and I quite like it, which is of course completely subjective.

It does however fail your second requirement. Getting the pictures off the device involve syncing it with the Zune software and it is not (OOTB box at least) possible to access it like an external drive.

Hope that helps.,/p>

Re:What the fuck is a "Gringotts"? (-1)

Anonymous Coward | more than 2 years ago | (#37734994)

Shut up you fat piece of shit.

Re:What the fuck is a "Gringotts"? (1)

antiseptic_poetry (1022107) | more than 2 years ago | (#37736086)

I own a WP7 running Mango, It's a pretty decent device, which is fairly easy to use (i came from IOS). However, it's still a new OS with a few glaring omissions (no way to backup for example) and a not very full app-store. To answer your questions:

- Wifi works fine, though it switches off when you lock the phone. No you cant change this.

Getting pics off the phone is done by syncing with Zune via USB or over wifi. Bluetooth file transfers are not supported in the OS, so forget BT.

My girlfriend can use the phone fine and she's extremely non-techy. However, she finds the IPhone easier to use.

Re:What the fuck is a "Gringotts"? (1)

140Mandak262Jamuna (970587) | more than 2 years ago | (#37733668)

Gringotts is the bank where Harry Potter's inheritance was deposited. It was run by gnomes or some such species of beings, to my best recollection.

Re:What the fuck is a "Gringotts"? (1)

Anonymous Coward | more than 2 years ago | (#37733708)

Apparently the ? step for the underpants gnomes was to start a bank.

Re:What the fuck is a "Gringotts"? (1)

gmhowell (26755) | more than 2 years ago | (#37734818)

Apparently the ? step for the underpants gnomes was to start a bank.

It worked for the Gnomes of Zurich.

Re:What the fuck is a "Gringotts"? (-1)

Anonymous Coward | more than 2 years ago | (#37736114)

It's like the bit in Airplain with the two nigger's talking.

Re:Huh? What's "mango"? (2, Interesting)

TechLA (2482532) | more than 2 years ago | (#37733618)

Windows Phone 7.1 and later. And if you have looked at N9 from Nokia, you'd be ignorant to notice how great it is. Both at hardware side from Nokia, and from software side from Microsoft. I was going to buy iPhone before, but now I just want to wait for what Windows Phone 7 mobiles Nokia comes out with.

Re:Huh? What's "mango"? (1)

Anonymous Coward | more than 2 years ago | (#37733634)

I have to agree. Despite the lackluster sales of WP7 devices, the OS is pretty nice. If I hadn't just bought an Android phone earlier this year, I'd be seriously considering getting one.

Re:Huh? What's "mango"? (-1)

Anonymous Coward | more than 2 years ago | (#37735728)

I also agree, and I am certainly also in no way paid by Microsoft to say these things, just like these other two completely impartial real people.

Re:Huh? What's "mango"? (2, Insightful)

Anonymous Coward | more than 2 years ago | (#37733674)

So you're saying that Microsoft has selling versions of Windows for smartphones since 2002, and you're hoping that maybe by next year they'll finally make a version that is good enough for you to buy?

I hope Microsoft doesn't pay you to shill for them. They're wasting their money.

Re:Huh? What's "mango"? (0)

Anonymous Coward | more than 2 years ago | (#37733696)

that my friend was a seriously bad ass comment. bravo.

Re:Huh? What's "mango"? (1, Interesting)

TechLA (2482532) | more than 2 years ago | (#37733760)

I actually have an HTC phone with the old Windows Mobile currently. Yes, after iPhone and Android it sucks ass, but they weren't available back when I bought it. But it sure as hell was better than Symbian and anything else we had back then.

Nokia isn't a newbie. They have a history of making the best mobile devices on the planet, hardware wise. They suck with software. Microsoft's Windows Phone 7 is actually great OS to new phones. Combined with Nokia's experience with hardware and their history in mobile technology, I think they will actually go far.

Of course this is Slashdot and people here generally hate Microsoft and want to see them fail just so they can post haha comments.. But I think the whole Nokia+MS partnership was great idea for two companies that weren't doing good, both in the different areas of the industry. They basically combined their good sides to let go off their bad sides.

Re:Huh? What's "mango"? (1)

aztracker1 (702135) | more than 2 years ago | (#37733920)

Umn.. both iPhone and Andriod pre-date Windows Phone 7+ .. maybe you had an older windows mobile version of a phone. Windows Phone 7 isn't bad.. I just don't trust MS with my networked data after various times they've dropped support for similar initiatives. I'm pretty happy with Android, and have been a user since the G1, not on Boost with a rooted Samsung Prevail... If MS is still supporting any infrastructure they have in 3-5 years, I may consider it again.

Re:Huh? What's "mango"? (0)

Anonymous Coward | more than 2 years ago | (#37734462)

Notice how he said "Windows MOBILE", not "Windows PHONE".

Agree with last point (1)

SuperKendall (25149) | more than 2 years ago | (#37735482)

But I think the whole Nokia+MS partnership was great idea for two companies that weren't doing good, both in the different areas of the industry. They basically combined their good sides to let go off their bad sides.

I've been saying the same thing - it's not popular or well-understood here, but if you think long term Microsoft stands a very good chance to make a comeback in a way it would not have without Nokia. Nokia + MS is as close as MS can get to Apple-level tailored hardware for WP7.

And that growth will come mostly at the expense of Android, so it will be a very interesting year ahead...

Re:Huh? What's "mango"? (1, Flamebait)

LynnwoodRooster (966895) | more than 2 years ago | (#37733898)

It's about as likely as 2012 being the year Linux finally makes it mainstream on the desktop...

Re:Huh? What's "mango"? (1)

tripleevenfall (1990004) | more than 2 years ago | (#37733924)

He's right on message with their marketing for the delayed Mango. Earlier articles that (I think) I saw on /. carried the same line: "Ok, really, this is the version that is going to fix all the problems and make it awesome."

I see the future of WP7... it looks like WebOS...

Re:Huh? What's "mango"? (1)

Andreas Mayer (1486091) | more than 2 years ago | (#37734078)

He's right on message with their marketing for the delayed Mango. Earlier articles that (I think) I saw on /. carried the same line: "Ok, really, this is the version that is going to fix all the problems and make it awesome."

Where's the news? That is what Microsoft has been telling people since Win 3.1.

Re:Huh? What's "mango"? (0)

Anonymous Coward | more than 2 years ago | (#37733826)

And if you have looked at N9 from Nokia, you'd be ignorant to notice how great it is.

So if I'm not ignorant, I would realize it sucks? Or are speaking something other than English?

Re:Huh? What's "mango"? (1)

icebraining (1313345) | more than 2 years ago | (#37734060)

Sorry, what? What "software side from Microsoft"? The N9 is a Maemo/Meego phone, which is not developed by Microsoft, but by Nokia and Intel.

I agree that the N9 seems a great device, that's why I'm saddened by the fact that they've given up on that product line and decided to go with MS' operating system.

Re:Huh? What's "mango"? (0)

hoggoth (414195) | more than 2 years ago | (#37734158)

Last week I got to play with a Windows phone for the first time. It had a START button that filled the screen with program names. I clicked around until I got a cryptic error about a device driver.

Why would anyone ever want that on a phone?

Re:Huh? What's "mango"? (0)

Anonymous Coward | more than 2 years ago | (#37734896)

Last week I got to play with a Windows phone for the first time. It had a START button that filled the screen with program names. I clicked around until I got a cryptic error about a device driver.

You clearly got some kind of chinese knockoff device, WP7 is nothing like that at all.

Re:Huh? What's "mango"? (1)

zoltanse (158324) | more than 2 years ago | (#37735912)

Unfortunately I had the very same experience. Yesterday I walked down to the local T-Punkt here in Germany. They had many Androids on display. Checked out the Galaxy S2: beautiful! Disclaimer: I use an iPhone.

I noticed only three phones on display running WP7. Probably not Mango yet. The one with the biggest display was a HTC (I think) and I checked it out. But for not too long: Every other application displayed a cryptic error code. Something like 80070057. Is this some nostalgia for COM developers? Did not work for me.

Interestingly the other phones worked well. So I do not think it was a connectivity issue. But even if it was: The year is 2011 and I expect a reasonable error message.

Re:Huh? What's "mango"? (2)

dbIII (701233) | more than 2 years ago | (#37735080)

I've heard it's even been dragged screaming into the 1990s with multitasking!
WTF is it with the above comment suggesting you look at a linux phone to see how good the next MS Windows phone is going to be? Do you really think there are drivers for MS Windows Phone 7.1 for the devices in that phone? I'll bet the next Nokia phone with MS Windows on it will have very different hardware because it's still too far off for them to announce it.
It's an OS playing catchup so I really have to question the motives of somebody pushing it this way - acting as if an impulse to buy an iphone has been stopped by an impuse to buy something a year or two away and pretending one system is just like a very different one that lags behind in all measures.
I know people that used to work at Nokia and would still have jobs in development (even on a different platform) if Nokia had any sort of plan for survival. It's being wrecked until it will be cheap enough for Microsoft to buy and have as their mobile phone division in a petty game of "me too" with Apple. If instead they put enough people into developing MS Windows Phone they could go beyond catching up and get phone vendors they don't have control over to put it on their devices by choice.

Isn't the N9 a Meego phone? (1, Informative)

dido (9125) | more than 2 years ago | (#37735772)

Since when was Meego [wikimedia.org] a Microsoft product? Last time I checked Nokia N9 [wikimedia.org] is the first, and probably, one of the last Meego handsets.

Re:Huh? What's "mango"? (0)

Anonymous Coward | more than 2 years ago | (#37733642)

Some sort of version of Windows, apparently. Not that anyone gives a toss: there are now less Windows Phone users than there were Windows Mobile[1] users. Microsoft have actually lost market share since they launched Windows Phone 7!

[1]: Same thing, different name. Marketing bollocks: do keep up.

Launch Marketing for Windows Phone: $400M (2)

symbolset (646467) | more than 2 years ago | (#37735412)

There were concerts, ads, product placements on popular TV shows, purchased "Likes" on Facebook and followers on Twitter - and of course astroturfers to beat all previous levels of astroturfing, including here in these comments by folk who've done no else but astoturf by their comment record. Ad placements on all prominent online venues ensured adoring reviews on those same sites. At best estimate they moved 2M phones, so the cost of marketing is more than the build cost of the equipment - which is not that odd in general but pretty weird in phones at this level. They'd have done better to buy some phones in bulk and give them away to likely influencers. They've not got great ROI for a company whose legions bear Return On Investment as a standard to sell their ware.

The money to Samsung is probably balanced against the patent licensing agreement so Samsung will continue to build new phones noone will buy. Nokia? Well, that's probably part of the $1B already well commented on. And they're not going to turn down any deal because they have the Manchurian CEO.

So now the news is they're stepping it down by 80% and hoping to do more with less. Good luck with that.

WP phones are single core at best. They have limited choice and old tech. At any one retail vendor there will be 0-2 Windows phones up against 0-5 iPhones and 19-30 Android phones. As soon as the customer says "what if..." the salesman is compelled to find the best fit, and the greater selection leads to better fits. Call it fragmentation if you want to. It works.

Nokia built their business on providing many slightly different options to fill the vendor's shelf, pushing out competing options from the shelf. Android vendors have learned from this, and are now out-competing Nokia for shelf space. If you want customers to buy it, it helps if they can fondle it.

A Million Each! (1, Funny)

ozmanjusri (601766) | more than 2 years ago | (#37733716)

Wow, so they gave a million bucks to every WP7 user?

That's like a spam come true!

Re:A Million Each! (0)

muon-catalyzed (2483394) | more than 2 years ago | (#37733764)

They should give a million to each developer to actually pay any attention to their wonderful barred system. Do they finally support native languages or Java there? Anybody?

Re:A Million Each! (0)

andresa (2485876) | more than 2 years ago | (#37733808)

.NET is almost like Java, but significantly better.

Re:A Million Each! (1)

Microlith (54737) | more than 2 years ago | (#37733842)

Except for being effectively exclusive to Microsoft platforms. Mono is barely compatible with .NET, definitely not enough that you can take a binary targeting .NET 3.5 and run it on Linux (which is exactly how Microsoft wanted Java.)

Re:A Million Each! (1, Insightful)

aztracker1 (702135) | more than 2 years ago | (#37733948)

There are plenty of .Net binaries that run cross platform... Mainly those designed with portability in mind... I suppose you could list the number of gtk+ or qt based apps that are magically cross platform? Cross platform support for a complex application isn't always a simple thing... And in Java dependencies on on native libraries is even harder to support cross platform than with .Net.

That aside... I don't trust MS to keep supporting their phone platform infrastructure yet. It's outside their core structure, and MS has a history of dropping edge case support.

Re:A Million Each! (1)

Microlith (54737) | more than 2 years ago | (#37734030)

There are plenty of .Net binaries that run cross platform... Mainly those designed with portability in mind.

And to achieve this cross platform capability, how much did they have to give up in the Microsoft .NET libraries? Mono will forever be chasing .NET.

And in Java dependencies on on native libraries

Which, obviously, defeats the purpose of Java.

I don't trust MS to keep supporting their phone platform infrastructure yet.

Something tells me they're going to do with this that they did with the xbox: burn money until it takes hold. MS absolutely doesn't want to be pushed completely out of the smartphone space, which is a primary driver for them attacking Android.

Re:A Million Each! (1)

hoggoth (414195) | more than 2 years ago | (#37734196)

> Something tells me they're going to do with this that they did with the xbox: burn money until it takes hold. MS absolutely doesn't want to be pushed completely out of the smartphone space, which is a primary driver for them attacking Android.

If Microsoft had any faith in their ability to make great products, they would have been one of the first to jump on Android and made a must-have Android phone that kicks the iPhones arse. It would have included all kinds of proprietary Microsoft secret sauce that made it integrate seamlessly with Windows desktops, which like it or not 90% of us have.

Many of us would have given it a chance because we wanted something that worked well with our desktops.

But instead Microsoft revealed their deepest fear that they cannot make a decent product and cannot compete on a level playing field against more creative companies. They invented their own and are trying to win by making deals with other companies to spread fear and doubt about patents and lawsuits.

Re:A Million Each! (4, Insightful)

Microlith (54737) | more than 2 years ago | (#37734358)

If Microsoft had any faith in their ability to make great products, they would have been one of the first to jump on Android and made a must-have Android phone that kicks the iPhones arse.

Microsoft never could have done this, as they have set themselves up as an insular platform vendor that not use outside technologies unless forced to. They absolutely would not release something with their name on it that ran something developed by Google, much less Linux.

They invented their own and are trying to win by making deals with other companies to spread fear and doubt about patents and lawsuits.

Rather, they have placed a new UI on the Windows CE core and added all the proprietary goop you asked for. MS is doing exactly what you suggested, but doubling down on the FUD to try and drive other vendors off the platform of a competitor and on to theirs.

Re:A Million Each! (0)

Anonymous Coward | more than 2 years ago | (#37735324)

Windows Phone 7 is a complete rewrite and shares little to no code with Windows CE.

Re:A Million Each! (2)

INeededALogin (771371) | more than 2 years ago | (#37735516)

Very much wrong. Even wikipedia lists it in the Windows CE family because as the GP stated... it is a fancy new UI and API set. You can even link against the older Windows CE libraries and they will run on the phone. Good luck getting it in the Marketplace though.

Re:A Million Each! (1)

rtb61 (674572) | more than 2 years ago | (#37735566)

That M$ is giving Samsung money for what seems like nothing likely has more to do with them charging Samsung to use Android ie a quick 'mea culpa' and please don't do to use what you are going to do to Apple.

Re:A Million Each! (1)

FuegoFuerte (247200) | more than 2 years ago | (#37736002)

Let me fix that last paragraph for you:

But instead, Microsoft realized they could do better than the "me-too" Google phones. Instead of coming up with another boring cluttered smart-phone to compete with everyone re-packaging Android, they hunkered down and proved themselves the more creative company. They came up with a clean new interface and worked tirelessly on building a solid base platform which could easily go head-to-head with anything available. They are trying to win by helping with advertising costs for their manufacturers, just as Google most assuredly does.

Disclaimer: I do work for Microsoft, though I am nowhere near the Windows Phone nor the marketing departments. I have no special non-public knowledge of the goings-on in either department. I am however a proud owner of a Mango phone (HTC Arrive on Sprint). For anyone who hasn't used Mango, it's an incredibly stable feature-rich platform which deserves a look.

Re:A Million Each! (0)

Anonymous Coward | more than 2 years ago | (#37734032)

Exclusive to Microsoft, which given the fact that we're talking about software to run ONLY ON WINDOWS PHONE hardware, doesn't seem like such an unreasonable thing does it?

Re:A Million Each! (1)

Microlith (54737) | more than 2 years ago | (#37734368)

No, you tool. I was countering the point about .NET and Java. Things locked to one vendors platforms are hardly "superior."

Re:A Million Each! (0)

Anonymous Coward | more than 2 years ago | (#37734134)

I just love being able to run iOS applications on my Android phone. Oh, wait, I can't.

Re:A Million Each! (0)

Anonymous Coward | more than 2 years ago | (#37734718)

.NET is almost like Java, but significantly better.

Huh?

Re:A Million Each! (0)

Anonymous Coward | more than 2 years ago | (#37733846)

"barred "
have you used it and been to their marketplace or are you just talking out your ass

Re:A Million Each! (1)

Microlith (54737) | more than 2 years ago | (#37733866)

Explain how it is different from Apple's walled garden?

Oh I know about Chevron WP7, it just legitimizes the jail.

Re:A Million Each! (1)

shutdown -p now (807394) | more than 2 years ago | (#37734278)

Do they finally support native languages or Java there? Anybody?

Native code is not supported.

It might be possible to get Java to run with IKVM, I don't know. In terms of features, CLR is a strict superset of JVM, so it's always possible to convert Java bytecode to CIL; the question is the libraries. I don't think anybody tried though - why would they?

Microsoft strategy (5, Insightful)

Emetophobe (878584) | more than 2 years ago | (#37733722)

Step 1. Collect patent royalties from every Android device that Samsung sells
Step 2. Turn around and give that money back to Samsung to push Windows Phone 7
Step 3. ???
Step 4. Profit

Re:Microsoft strategy (1)

Hardhead_7 (987030) | more than 2 years ago | (#37733824)

The usual version of that meme omits a step 2. The problem is, there is no missing Step 3 in your example, because Steps 1 and 2 successfully siphon money away from Android to WP7 marketing. Whether that will translate into actual market success remains iffy, but the fact is, they've got a nice little racket going there.

Re:Microsoft strategy (1)

Locutus (9039) | more than 2 years ago | (#37735610)

isn't it usually such that vendors are paid to ship Microsoft product instead of what they had been shipping? And with all the money kicked in for putting up Windows logo's and icons( marketing kick backs ) they don't even need to sell many Microsoft devices just fewer of the competitors devices.

SOP for Microsoft and what they call competing. They did it back in the DOS days, they did it in the Netscape days, they'll be continue to do it as long as they've got the profits from Windows streaming in to afford to blow billions every year on this kind of "competition".

Who knows, maybe the marketing will be as funny as the Bill Gates and Jerry Seinfeld commercials. Hilarious.

LoB

Re:Microsoft strategy (0)

Anonymous Coward | more than 2 years ago | (#37734492)

Windows phone. what a turd.

Re:Microsoft strategy (1)

SpaceLifeForm (228190) | more than 2 years ago | (#37735616)

Microsoft does not care about Step 4. It is Step 5 that you need to worry about.

7.5? (0)

Anonymous Coward | more than 2 years ago | (#37733732)

If you want your hottest new phone OS to seem like a half-measure, make sure it labelled 0.5 behind than your current OS.

Re:7.5? (1)

aztracker1 (702135) | more than 2 years ago | (#37733958)

7.5 is the new release version of "Phone"... 7 is the current release of windows/phone. 8 is the next version (expected late next year) that will unify the API structures. Your comment doesn't make sense.

Re:7.5? (2)

Haxagon (2454432) | more than 2 years ago | (#37733968)

If you want your hottest new phone OS to seem like a half-measure, make sure it labelled 0.5 behind than your current OS.

Do you think that Windows Phone 8 exists yet? They're naming it 7.5 to AVOID naming it Windows Phone 8.

Giving Samsung its Android money back (1)

thetoadwarrior (1268702) | more than 2 years ago | (#37733828)

So basically they milk money from Samsung for using Android but then bribe them into pushing WP7 by giving some of that money back? Would not make sense to at least tell them they don't have to pay the fee if they promote WP7 or is it that MS realises WP7 is going to tank and still wants that Android money.

Re:Giving Samsung its Android money back (0)

Anonymous Coward | more than 2 years ago | (#37734084)

So basically they milk money from Samsung for using Android but then bribe them into pushing WP7 by giving some of that money back?

No, you either don't know the meaning of the word 'bribe' or are such a fanatical hater of MS that you're so desperate to sensationalize this that you'll use the word 'bribe' just to make it sound criminal when it clearly isn't anything of the sort.

Re:Giving Samsung its Android money back (1)

JAlexoi (1085785) | more than 2 years ago | (#37734676)

Did that statement make you fanboyish heart bleed? Bribe implies immoral or corrupt behaviour, it even may be legal. For example, it's not criminal to bribe the matradee yet it's considered unethical.

Re:Giving Samsung its Android money back (0)

Anonymous Coward | more than 2 years ago | (#37734940)

Did that statement make you fanboyish heart bleed?

oh of course, im looking at this objectively without getting ignorantly sucked into any conjecture or coming up with conspiracy theories, to retards like you that means one must be a fanboy when they don't consider paying someone to do something to be a bribe.

Re:Giving Samsung its Android money back (0)

Anonymous Coward | more than 2 years ago | (#37735058)

Hahaha. A fanboy for a piece of shit like windows phone. The OS that collects dust on retailers shelves worldwide. What a worthless piece of crap. Ms will have to do a hell of a lot more than bribing the OEM s to carry their shit. Haha.

Re:Giving Samsung its Android money back (0)

Anonymous Coward | more than 2 years ago | (#37735380)

Out of interest, what's wrong with Windows Phone?

Re:Giving Samsung its Android money back (1)

Hognoxious (631665) | more than 2 years ago | (#37735586)

Matradee? Why would someone want to bribe a sea-mammal?

When I think of Mango (1)

OzPeter (195038) | more than 2 years ago | (#37733830)

I think of Mango on SNL [hulu.com]

Windows Phone 7 & Wi-Fi SSIDs (5, Interesting)

ppanon (16583) | more than 2 years ago | (#37733884)

I was setting up an Internet/Wi-Fi router for a friend this weekend to replace an old flaky DLINK, and I set it up with a hidden SSID as well as a moderately secure WAP2 PSK. Then I reconnected all their devices to the new setup WiFi access point (laptops, iPod, BlackBerry, my Android phone). All except for the phone running Microsoft Windows Phone 7, because apparently there is no way to specify an unadvertised SSID in WP7. Not even if you turn on advertising the SSID, connect the phone, a disable SSID advertising again. That might not be an issue for some people who don't run unadvertised Wifi at home or work, but I wouldn't want to invest in software that encourages less secure configurations.

Re:Windows Phone 7 & Wi-Fi SSIDs (5, Informative)

Anonymous Coward | more than 2 years ago | (#37733926)

1. Not broadcasting SSID is a false sense of security. Anyone sniffing will see your SSID since it's not encrypted.
2. WP7.5 allows you to specify a SSID

Re:Windows Phone 7 & Wi-Fi SSIDs (0)

Anonymous Coward | more than 2 years ago | (#37733934)

My htc desire on android behaves pretty much the same. you can connect and disable the broadcast and it keeps working for that session. But when you get out of range and come back in again it does not connect.

Re:Windows Phone 7 & Wi-Fi SSIDs (1)

icebraining (1313345) | more than 2 years ago | (#37734106)

essid_jack and similar tools will find out that SSID in a few seconds; it just has to deauth some client and let it reconnect, exposing the SSID in plain text. Not that that excuses the flaw in the phone, of course.

Re:Windows Phone 7 & Wi-Fi SSIDs (1)

Aqualung812 (959532) | more than 2 years ago | (#37734180)

Why would you disable SSID advertising?

Re:Windows Phone 7 & Wi-Fi SSIDs (1)

kanto (1851816) | more than 2 years ago | (#37734652)

Why would you disable SSID advertising?

For me it's the fact that it keeps transmitting a "Hello World!" for no practical reason, guess I'm just old fashioned; I don't get a warm fuzzy feeling of safety because it's disabled, for that I have a ridiculously long and complicated password.

Re:Windows Phone 7 & Wi-Fi SSIDs (0)

Anonymous Coward | more than 2 years ago | (#37735686)

Why would you disable SSID advertising?

For me it's the fact that it keeps transmitting a "Hello World!" for no practical reason, guess I'm just old fashioned; I don't get a warm fuzzy feeling of safety because it's disabled, for that I have a ridiculously long and complicated password.

Sure, if you hide the SSID, the access point is not transmitting it. But, guess what, you just shifted the problem. Your own phone now knows that it should try "hidden SSID SeCrEt." So, each time it hears an access point, it sends the Wi-Fi equivalent of "Hell, are you SeCrEt by any chance?" It has to, otherwise there would be no way to get connected. Guess what? Bad guys could very easily use that to lure your phone into connecting to their very friendly "honeypot."

Hiding the SSID is not only false security. It is actually dangerous.

Re:Windows Phone 7 & Wi-Fi SSIDs (0)

Anonymous Coward | more than 2 years ago | (#37736104)

Why would you disable SSID advertising?

For me it's the fact that it keeps transmitting a "Hello World!" for no practical reason, guess I'm just old fashioned; I don't get a warm fuzzy feeling of safety because it's disabled, for that I have a ridiculously long and complicated password.

The problem is, instead of having the AP advertise your SSID, now you will have all your devices advertising your SSID every 60 second - also when not in range of your network, eg. wherever you go. Hello world indeed.

Re:Windows Phone 7 & Wi-Fi SSIDs (0)

Anonymous Coward | more than 2 years ago | (#37734266)

You definitely can, at least in Mango. Settings->WiFi->Advanced->Add. "You may add up to three hidden networks, which may consume more battery power."

Re:Windows Phone 7 & Wi-Fi SSIDs (0)

Anonymous Coward | more than 2 years ago | (#37734706)

Mango (aka 7.5) supports hidden SSIDs AFAIK.

I got a HTC Trophy and lovin' it so far.

(Sorry, no SlashDot ID)

Posted from my WP7

Re:Windows Phone 7 & Wi-Fi SSIDs (0)

Anonymous Coward | more than 2 years ago | (#37734820)

This feature exists in Mango.

Re:Windows Phone 7 & Wi-Fi SSIDs (0)

Anonymous Coward | more than 2 years ago | (#37734890)

Hidden SSID is supported in Mango, the latest (and free) update to WP7 Phones & the version that will be released on the new handsets in the article.

Re:Windows Phone 7 & Wi-Fi SSIDs (0)

Anonymous Coward | more than 2 years ago | (#37734900)

upgrade to mango

Re:Windows Phone 7 & Wi-Fi SSIDs (0)

Anonymous Coward | more than 2 years ago | (#37734968)

FYI hidden wifi access points are less secure, especially if used with windows:
http://technet.microsoft.com/en-us/library/bb726942.aspx#EDAA
http://www.howtogeek.com/howto/28653/debunking-myths-is-hiding-your-wireless-ssid-really-more-secure/

Re:Windows Phone 7 & Wi-Fi SSIDs (0)

Anonymous Coward | more than 2 years ago | (#37736284)

This was a flaw that was addressed in the most recent update. They fixed that issue for those people that still do that.

Still going to buy Android instead (0)

Anonymous Coward | more than 2 years ago | (#37733972)

I'm going to buy a Samsung Android phone this Christmas (Nexus Prime)

Re:Still going to buy Android instead (1)

the linux geek (799780) | more than 2 years ago | (#37734000)

An unannounced phone with rumored specs? Going to buy an iPhone 5 too?

Re:Still going to buy Android instead (0)

Anonymous Coward | more than 2 years ago | (#37734058)

They only delayed the announcement because of Steve Jobs' death. I'd be just as happy with an iPhone 4S, but won't even consider a Windows Phone. I went into a phone store recently and they told me that nobody asks about Windows phones. Everyone buys the iPhone, Android and BlackBerry phones.

Re:Still going to buy Android instead (0)

Anonymous Coward | more than 2 years ago | (#37735230)

I went into a phone store recently and they told me that nobody asks about Windows phones.

And if i were as braindead as you i would accept that such an experience actually proves something.

Only .NET programmers care about Windows Phone 7 (0)

Anonymous Coward | more than 2 years ago | (#37734144)

They talk about the .NET APIs etc. and want to see it succeed to help ensure their skills stay relevant. That's the same reason why millions of Java developers push Android and BlackBerry, and will continue to do so. At JavaOne 2011 Oracle showed Java FX 2.0 running on a Windows tablet, so Java is/will be covered there too.

Re:Only .NET programmers care about Windows Phone (0)

Anonymous Coward | more than 2 years ago | (#37734832)

That's the dumbest post I've ever read. Java and C# are practically interchangeable. You know one, you know the other.

Re:Only .NET programmers care about Windows Phone (0)

Anonymous Coward | more than 2 years ago | (#37735542)

That is the dumbest comment I've ever read. Sure C# syntax is similar to Java syntax, but not the rest of the platform. Language syntax is such a tiny piece.

BFD (1)

markhahn (122033) | more than 2 years ago | (#37734644)

Microsoft spends O(billions) on advertising. $44M on a single product that needs help with traction sounds kind of light, actually.

Re:BFD (0)

Anonymous Coward | more than 2 years ago | (#37734906)

Microsoft has already spent over half a billion on Windows Phone marketing – obviously without too convincing results. $44M is only the cost for few new models.

Microsoft balanced budget! (-1)

Anonymous Coward | more than 2 years ago | (#37735602)

http://youtu.be/pxkJplKqxBQ

fruit? (1)

pbjones (315127) | more than 2 years ago | (#37735872)

OFFS what is it about fruit? Mangos, Apples, Lemons...

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