Beta
×

Welcome to the Slashdot Beta site -- learn more here. Use the link in the footer or click here to return to the Classic version of Slashdot.

Thank you!

Before you choose to head back to the Classic look of the site, we'd appreciate it if you share your thoughts on the Beta; your feedback is what drives our ongoing development.

Beta is different and we value you taking the time to try it out. Please take a look at the changes we've made in Beta and  learn more about it. Thanks for reading, and for making the site better!

Sony Projects Record Losses of $6.4 Billion

Unknown Lamer posted more than 2 years ago | from the crash-and-burn dept.

Businesses 290

redletterdave writes "Not 24 hours after Sony announced it would slash about 10,000 jobs by the end of the year, the Japanese electronics maker announced on Tuesday that it has again doubled its annual net loss to a record $6.4 billion. The new annual estimate is Sony's fourth revision of its original forecast. The company had already more than doubled its loss forecast for fiscal 2011 on April 5 to $2.9 billion, blaming floods in Thailand, poor foreign exchange rates, and a failed partnership with Samsung... Kazuo Hirai, the company's new president and CEO hired 10 days ago, will take 'painful steps' to revive Sony, and will unveil a 'revival strategy' at a Thursday press briefing."

cancel ×

290 comments

Sorry! There are no comments related to the filter you selected.

Sony's war on their customers (5, Insightful)

onyxruby (118189) | more than 2 years ago | (#39643695)

Sony, how is that war against your customers going for you? At some point you need to wake up and realize that your customers are not your enemies, they are your boss.

Wake up Sony, you could be one of the greatest and most profitable companies on earth with a few policies changes.

Re:Sony's war on their customers (-1, Troll)

Anonymous Coward | more than 2 years ago | (#39643779)

For example: If they would honor Trayvon's memory by systematically murdering every white person, including women, children, and the elderly, then I would buy their products.

If they don't do that, then I'm afraid me and my black brethren will be forced to riot and destroy entire states, beginning with Florida. We will burn down your buildings and rape your women. We will kill without remorse or shame. Black power, motherfuckers.

Black power.

Re:Sony's war on their customers (1, Interesting)

Anonymous Coward | more than 2 years ago | (#39643861)

Way to trivialize something sad. On behalf of AC's everywhere, DIAF.

Re:Sony's war on their customers (0, Troll)

Anonymous Coward | more than 2 years ago | (#39643897)

If you killed all the whites, who would the black steal from?

Re:Sony's war on their customers (-1)

Anonymous Coward | more than 2 years ago | (#39644241)

We would steal from other black people. Specifically the oreos, Uncle Toms, and the race traitors. They will get what they deserve.

Black power!

Oh, and has anyone found Zimmerman yet? We still want to torture him, chop his head off, and then drop it in a bucket full of semen.

Re:Sony's war on their customers (-1)

Anonymous Coward | more than 2 years ago | (#39644051)

At least until KFC opens, am I right?

Re:Sony's war on their customers (-1, Offtopic)

Anonymous Coward | more than 2 years ago | (#39644561)

Never mind that the guy that shot Trayvon was also half Hispanic, that annoying fact just gets in the way of your hate.

Re:Sony's war on their customers (5, Interesting)

evilRhino (638506) | more than 2 years ago | (#39643793)

I broke my boycott of Sony due to shipping CDs with root-kits to get a PS3 when the slim model was released. Soon after, the network was hacked, and I lost the ability to use the console without agreeing to waive my rights to sue them if they get hacked again.
Breaking my boycott was a mistake. The company is dead to me now

Re:Sony's war on their customers (5, Informative)

slaker (53818) | more than 2 years ago | (#39643937)

I stopped buying Sony products when I called for an RMA on a Sony tape drive and was told that they don't support computer products unless they're specifically connected to computers running desktop versions of Windows. In response, I asked if that included displays. The phone monkey hung up on me.

Funny in retrospect but the level of unfriendliness suggested by that interaction is such that I've been looking forward to Sony's demise for a long, long time.

Re:Sony's war on their customers (5, Insightful)

ByOhTek (1181381) | more than 2 years ago | (#39644287)

My boycott started when I had a notebook from them with a finicky touch pad and a power button that slid under the case occasionally, causing it to power cycle until you unwedged it.

I sent it in, they told me it was water damage on the motherboard, and it would cost $1350 to replace it (it was a $1200 notebook). I was very careful to avoid water on that thing.

I said no, they sent it back, and it wouldn't even power on, and the indicator lights didn't light up when I plugged it in. I'm guessing they just didn't bother reconnecting anything after disassembly, but the way the case was set up, even after unscrewing it, you still needed some special tool to open it up, which I couldn't find.

Turns out I wasn't the only one I knew with a similar story... I too look forward to their demise from the world of electronics, and their war on the people who pay them money for their goods and supposedly "services" but in practice "disservices".

Re:Sony's war on their customers (4, Interesting)

broggyr (924379) | more than 2 years ago | (#39644463)

I used to work in the repair dept of a local camera shop about 16 years ago. Sent a sony camcorder to sony for repair; it was *5 days* out of warranty when I got it from the customer. Sony ended up charging full retail for the repair, which was about 75% of the camera cost. The customer declined the repair.

Re:Sony's war on their customers (5, Insightful)

Anonymous Coward | more than 2 years ago | (#39643953)

Be honest now, if you break a boycott because a company releases a product you want then you were never really boycotting them in the first place, you were just trying to present your lack of interest in their products as a principled stance.

Re:Sony's war on their customers (5, Informative)

jedidiah (1196) | more than 2 years ago | (#39644035)

I was never in an active "boycott Sony" mode. Although I am not sure that it mattered. That's the problem really. Sony is suffering from a great deal of indifference in general I think rather than just the rage of a few well informed nerds.

What's Sony got to offer us that would make us want to break a boycott even if we decided we were boycotting them? I think a lack of answer to that question is their real problem.

Sony? Who cares?

Re:Sony's war on their customers (2)

bsane (148894) | more than 2 years ago | (#39644169)

This.

I've made a point to not buy Sony for more than a decade. It only comes up when I need to buy a quick pair of headphones somewhere weird (airport for example) and the only decent ones for sale are Sony. Other than that its the easiest boycot ever. They make nothing I need or want, and are often the worst choice anyway.

Re:Sony's war on their customers (2)

aslanuk (949345) | more than 2 years ago | (#39644149)

Like a number of other posts here, this news makes me smile. Since their DRM fiasco I have boycotted Sony and my resolve strengthened when the Play Station Network got hacked. I avoid their entire brand like the plague and the news their company is failing has brought a smile to an otherwise mundane day.

Re:Sony's war on their customers (5, Funny)

OglinTatas (710589) | more than 2 years ago | (#39644243)

The company is dead to me now

I have no sony!
* rips garment *

Re:Sony's war on their customers (2)

udoschuermann (158146) | more than 2 years ago | (#39644371)

Sony has lost thousands of dollars in sales from me alone over the past few years because of the way they slap their customers in the face, and stab them in the back. Whenever I have the opportunity I calmly explain the reasons why I refuse to purchase Sony's products. I am pleased now that for Sony it has come to this. Yes, Schadenfreude!

Re:Sony's war on their customers (4, Informative)

firex726 (1188453) | more than 2 years ago | (#39643819)

Their electronics side is doing quite well, its the other divisions you don't hear about that are really doing badly.
The Chemical Processing Division is being sold off? and will account for about 3000 of those jobs.

Re:Sony's war on their customers (4, Informative)

fuzzyfuzzyfungus (1223518) | more than 2 years ago | (#39643841)

Unfortunately, the losses don't seem to be concentrated in their most anti-customer segments(arguably Sony/BMG, Sony Pictures Entertainment, or their gaming division, (with, arguably, their PC division also being included, if only for the sheer incompetence of the crapware bundled with them by default).

Instead, they got Absolutely Fucking Hammered in their "Once reputable; but basically who gives a fuck anymore and Panasonic is cheaper and as good and whoever makes 'Vizio" is cheaper still and I don't notice the difference" segments.

Is it arguable that arrogance is biting them in the ass? Sure. Along with generic failure-to-focus and commodification of what used to be quality-driven markets(with music and 'home theatre' gear, people have either gone hard upmarket to the boutique guys, or are basically buying on price. Sony is neither. Game over.

However, all their truly malicious rather than merely arrogant and feckless, divisions remain viable.

Re:Sony's war on their customers (3, Interesting)

Anonymous Coward | more than 2 years ago | (#39644015)

Actually it is. People are pissed off from their existing purchases from those division (movies don't count, they not seen as Sony products). So these people are not buying new Sony screens, receivers, phones, and they're putting off others the brand while they're at it. Sony are probably the #1 most hated tech company these days.

Haven't you noticed that their PSP Go was still born, and their Vita is almost as dead after the early adopters and fanboys got it on release?

Each year, Sony is going to have a harder time. The anti Sony ranks are swelling as the company goes out of its way to piss off customers.

They need to compete on price, they are no longer considered a premium brand, so that extra $100 for the badge doesn't cut it.

They need to use standards and not try to force over prices proprietary shit on to us at every turn.

They need to stop their Not Invented Here mentality too.

Re:Sony's war on their customers (5, Insightful)

fuzzyfuzzyfungus (1223518) | more than 2 years ago | (#39644129)

Oh, I'm certainly not going to argue that generating bad PR(along with genuine reductions in the quality delta between Sony and once-inferior competitor brands) has done anything but hurt the company, nor has their NIH approach helped them reduce either their own costs or the customer's total-cost-of-buying-a-sony-thing.

My point is just that, division by division, Sony's departments of Evil are doing alright, while Sony's departments of overpriced-but-not-actually-luxury are getting absolutely hammered. Barring some sort of benevolent visionary, it seems likely that the more-or-less-neutral stuff is going to get 'rightsized' and cut back, while the evil will wax yet fouler.

Re:Sony's war on their customers (5, Insightful)

Junta (36770) | more than 2 years ago | (#39644091)

Also, Sony has been pretty hit and miss on quality. For example, their receivers have lots of reports of inadequate thermal design and solder failures. Generally lots of cases of Sony obviously trying to cut costs and sell on reputation, and that measure has come back to erode reputation.

So we are left with a company that is making shoddy products, has a poor security record, is pretty anti-consumer in various technologies, and charging a premium on top of all of that. Sony has to do some drastic moves to stay relevant.

Re:Sony's war on their customers (2)

broggyr (924379) | more than 2 years ago | (#39644487)

It's a shame. I remember when they actually made products that were WORTH their premium prices...

Re:Sony's war on their customers (2)

jonwil (467024) | more than 2 years ago | (#39644359)

Many people (myself included) who hate Sony because of what their music arm, movie/TV arm and gaming arm have done are boycotting all of Sony.

I will not purchase ANY product that says Sony, Blu-Ray, BRAVIA, Sony Erricson, PlayStation, VIAO, CyberShot, Memory Stick or is otherwise connected to the Sony empire.

I am also going to boycott Sony produced films coming out this year including 21 Jump Street, The Vow, Men In Black 3 (not hard to boycott that one given that I am also boycotting Will Smith because his films suck) and that animated pirates one.

Not sure what the last Sony film I saw at the theater was, only film I have seen in the last 6 months that I cant identify the maker of was the Tintin animated film.

Re:Sony's war on their customers (3, Interesting)

Anonymous Coward | more than 2 years ago | (#39643921)

Sony, how is that war against your customers going for you? At some point you need to wake up and realize that your customers are not your enemies, they are your boss.

Wake up Sony, you could be one of the greatest and most profitable companies on earth with a few policies changes.

Exactly. I have personally boycotted Sony for six or seven years now. I'm not an anti-Sony crusader, it's simply that after a company pisses me off repeatedly, they don't get any more of my money. Even if Sony did wake up, it's too late as far as I'm concerned.

Re:Sony's war on their customers (3, Funny)

IcyNeko (891749) | more than 2 years ago | (#39643987)

Don't worry. Kaz Hirai is on the case. He'll raise prices so painfully high that consumers will "need to get 10 jobs just to earn the right to use our products".

Re:Sony's war on their customers (0)

hairyfeet (841228) | more than 2 years ago | (#39644075)

Can we all just admit NOW that the PS4 was a failure? while i don't have a horse in this race (I'm happy with Steam and have moved both my boys onto gaming PCs) just as we saw Sony slaughter Sega with the PS1 and MSFT with the PS2 its pretty obvious that the PS4 can be called the loser at this point in the race with the crazy cheap X360 and Nintendo with the cool controller drinking their milkshake.

In a way the irony is pretty thick since they fell for the same stupid idea that destroyed Sega with the Saturn. if you look at the specs the Saturn was crazy powerful, one could argue it was more powerful than the PS1 which used COTS, but the design made it a royal bitch and a half to code for so nobody used even half the power, in fact IIRC less than a dozen games over its entire lifetime even used the second CPU for anything better than sound or game AI. When this is added to the fact that the more expensive and complex chip design meant that Sega couldn't lower the price like Sony could without bleeding to death just helped to dig the hole deeper.

Now look at the PS4, the Blu Ray caused them to take a HUGE bath on every unit sold (some estimates have the real cost of the PS4 at $1000 at launch, compared to $550 for the X360) and the cell not only made it a royal bitch and a half to code and port for but when combined with the BD made it even harder for Sony to lower the price without just gushing money. Compare this to the X360 which actually took the PS1 lessons to heart and was able to actually lower chip counts as it progressed thus making it profitable on every unit sold for more than 3 years.

I think the big question is not whether Sony will survive but whether they will have the money to make another powerful machine or not. if the rumors Ars technica have been printing are true you are talking about a mid range AMD Bobcat or Bulldozer APU that will be about the same power as you get in those $300 tigerdirect kits, not very impressive for a console, not if you want it to last 5 years which is the average lifespan historically. But one has to love the irony at all those here that hate Sony for being douches who then have to support MSFT which they can't stand either.

Re:Sony's war on their customers (2)

Quiet_Desperation (858215) | more than 2 years ago | (#39644115)

Can we all just admit NOW that the PS4 was a failure?

Psst! Doctor! Too early!

Re:Sony's war on their customers (1)

Pope (17780) | more than 2 years ago | (#39644153)

What's a PS4?

Re:Sony's war on their customers (4, Insightful)

squiggleslash (241428) | more than 2 years ago | (#39644201)

Assuming you mean the PS3...

The purpose of PS3 was to sell Blu-ray and kill HD DVD, which was disliked (a) because it wasn't a Sony product and (b) because it wasn't consumer hostile. That was it.

PS3 succeeded. It doesn't matter that on the surface it was loss making. Sony was able to use the PS3 to push BD and kill HD DVD, making BD the high definition optical disc standard.

Of course, Blu-ray itself is a piece of utter garbage, and as a result has no chance whatsoever of ever reaching DVD's ubiquity, something HD DVD at least had a chance of doing. Even now, sales figures look better than they are purely because it's getting difficult to buy a DVD of a new release without buying it as part of a Blu-ray/DVD bundle.

But that doesn't matter. The important thing is that Sony "won" that war. To that extent, the PS3 was a success.

Re:Sony's war on their customers (2)

DreadPiratePizz (803402) | more than 2 years ago | (#39644477)

I'm really curious as to why people say blu-ray is garbage. Other than streaming, it's the only way to get 1080p content, and compared to streaming it looks WAY better. It's exactly like DVD but in high definition. It's not even more expensive. I just got a few seasons of Breaking Bad on Blu Ray, and the price was literally the same as if I had gotten DVD.

I don't see any disadvantage over DVD, other than having to have an HDTV. It's hardly garbage. If you don't like the discs or the unskipable menus, you can rip them just like DVD. What's the downside again?

Re:Sony's war on their customers (5, Informative)

JWW (79176) | more than 2 years ago | (#39644705)

What's the downside again?

D fucking R fucking M....

Re:Sony's war on their customers (2)

Kjella (173770) | more than 2 years ago | (#39644665)

Of course, Blu-ray itself is a piece of utter garbage, and as a result has no chance whatsoever of ever reaching DVD's ubiquity

Why, is there something wrong with the discs themselves? 20 GB more capacity than HD DVD, BD+ looks quite broken, you can get a BluRay player for $60 which is probably far less than the TV will cost you. If there's a reason it's not everywhere it's that

1) Not every place needs HD
2) A lot of old content will never be HD
3) Streaming got popular
4) USB sticks replaced a lot of discs

Even now, sales figures look better than they are purely because it's getting difficult to buy a DVD of a new release without buying it as part of a Blu-ray/DVD bundle.

Like you said, they're doing more and more combo deals now instead of gauging an extra premium out of those who want the BluRay like they used to. Eventually the DVD player will break and because they already have so many BluRays people will get a BluRay player, after all it still plays DVDs. Honestly I'd much rather take broken AACS/BD+ over the overly locked down video DRM. Too bad the movie industry didn't end up like the music industry.

Re:Sony's war on their customers (1)

cpu6502 (1960974) | more than 2 years ago | (#39644505)

>>>Can we all just admit NOW that the PS4 was a failure? ..... pretty obvious that the PS4 can be called the loser ...... Now look at the PS4, the Blu Ray caused them to take a HUGE bath on every unit sold (some estimates have the real cost of the PS4 at $1000 at launch
>>>

That awkward moment when you realize you erased ALL credibility with the readers by referring to a "PS4" console that does not exist. I suspect you have no idea what you're talking about when you refer to Sega Saturns and PS1 "COTS" parts and Xboxes.

Re:Sony's war on their customers (0)

Anonymous Coward | more than 2 years ago | (#39644103)

Last Sony product I bought was a blu-ray player that said it would play ogv and other video formats over the network via dnla. Fat chance, stupid thing doesn't do anything it says it will.

Never will buy another Sony product... just too much evil.

Re:Sony's war on their customers (3, Interesting)

Oscaro (153645) | more than 2 years ago | (#39644119)

Quite surprising their mobile department is quite open. They published many driver source code and also they published an alpha and beta version of android ICS for some models. I guess the mobile department is still more Ericsson than Sony :-/

Re:Sony's war on their customers (5, Informative)

PetiePooo (606423) | more than 2 years ago | (#39644123)

Remember Sony's heyday? When they came out the the coolest Walkman players and headphones?

They used to be a great tech company. They built things that enthusiasts loved. I still remember fondly my WM-10. [walkmancentral.com] It was a sad day when I dropped it and broke the headphone jack.

There are two things that I believe led them to the brink of the disaster they currently find themselves in:

1) Proprietary technology: Sony's history with proprietary technology goes back decades. A partial list:
- Betamax (VHS won even though technologically inferior)
- MD (CDs were more versatile and sounded better)
- Memory Sticks (an unneeded but pricy competitor to SD, CF, etc.)
- Bluray (I still wish HD-DVD had won that war).

IBM learned their lesson about proprietary commodity hardware when their PS/2 [wikipedia.org] attempt tanked.

2) Purchase of Columbia Pictures (1989): With this purchase, their media arm became the tail that wagged the dog, and it continued with their purchase of BMG. They forgot about enabling their customers with technology, and used their technology to inhibit their customers instead, all in the name of protecting their media. This led them to blunders such as their use of XCP and MediaMax rootkits [wikipedia.org] They still haven't learned their lesson, as it continues with BD+ [wikipedia.org]

Several cable companies are falling into this same trap. When a single entity owns both the media and the distribution channel, consumer trust evaporates as the entity inevitably tries to tie the two into a monopoly.

When will it end? And can we as consumers ever trust them again?

I seriously doubt it. I haven't bought any Sony gear for nearly a decade, and I don't think I'm the only one.

RIP, Sony - 1946 - 201x

Re:Sony's war on their customers (3, Interesting)

localman57 (1340533) | more than 2 years ago | (#39644323)

The funny thing about this is that you occasionally see the Pre-Columbia-Pictures Sony in some products. Sony's eBook reader, for instance, is a model product. It uses the ePub format (the real, standardized one, not the hacked version that B&N sells). it uses a standard USB cable to transfer data, and charge. It doesn't have any backdoor via wireless or anything else that will let them pull a 1984 on books you've already purchased.

Eventually, though, Sony may end up with a publishing company through some merger/aquisition, and they'll fuck this up too.

Re:Sony's war on their customers (3, Interesting)

SIGBUS (8236) | more than 2 years ago | (#39644653)

The funny thing about this is that you occasionally see the Pre-Columbia-Pictures Sony in some products

Another example, surprisingly enough, is an audio recorder, the PCM-M10. Uncharacteristically for Sony, it accepts MicroSDHC cards as well as yet another variant of the Memory Stick. If I didn't already have an Olympus recorder that does all I need, I might consider it... except that I just can't bring myself to buy a Sony product.

But, just when I thought that Sony might have picked up some Clue, along comes the PS Vita that doesn't even use Memory Stick, instead using a new flash memory format used by nothing else. DIAF, Sony.

Re:Sony's war on their customers (2)

mcgrew (92797) | more than 2 years ago | (#39644179)

Wake up Sony, you could be one of the greatest and most profitable companies on earth with a few policies changes.

After rooting my computer there's no way I'll ever be their customer again. Fool me once, shame on you. Fool me twice, shame on me. The first time he hits you you're a victim, the second time you're an accomplice.

Record losses? Gee but I love seeing good news first thing in the morning. Die, Sony DIE!!!

Re:Sony's war on their customers (2)

clickclickdrone (964164) | more than 2 years ago | (#39644521)

Totally agree. They have an increasing number of tech savvy/politically aware customers *actively* turning their back on them in their buying choices. Sooner or later, that's going to bite,

Re:Sony's war on their customers (2)

gstrickler (920733) | more than 2 years ago | (#39644585)

Heresy! How dare you suggest that customers aren't the enemy. Customers are pirates, they must be treated like the criminals they are. RIAA, MPAA, Sony, and all major Hollywood studios know this.

Imnsho, Terrible Reliability=FAIL (0)

Anonymous Coward | more than 2 years ago | (#39644597)

Sony made good stuff once upon a time.

That was last century. Any electronics product that lasts barely more than the warranty period (I have had many big-name products fail just after warranty expiration) is utter garbage and a waste of customers' money.

F--- you to all the companies building cheap (as in cost-saving to the manufacturer) shit in Far East Crapistan or anywhere. You're all off my list and have been for years. Go fuck someone else.

Now, as for Sony music, I have this to say: DIE, DIE, DIE, scumbags!

Have a nice day.

Here's a tip: (0)

Anonymous Coward | more than 2 years ago | (#39643701)

Does the "revival strategy" include treating customers like intelligent beings rather than dumb fucks? If that's not part of it, Sony is doomed, and good riddance!

Re:Here's a tip: (0)

Anonymous Coward | more than 2 years ago | (#39644189)

Wait.. are you saying there are people who use Sony gear that are NOT dumb fucks????

Re:Here's a tip: (0)

Anonymous Coward | more than 2 years ago | (#39644615)

Well played, AC!

meanwhile Kazuo said (0)

Anonymous Coward | more than 2 years ago | (#39643707)

Where did I keep that parachute....
Didn't think I would need it so soon...
Hey did you see a golden thing around here somewhere

Re:meanwhile Kazuo said (1)

Quiet_Desperation (858215) | more than 2 years ago | (#39644131)

I saw something. Might have been a phoenix down.

It's called 'karma' (2, Insightful)

Anonymous Coward | more than 2 years ago | (#39643715)

I hope their losses continue to increase. Die you greedy bastards. Before you do, however, give me back my "Other OS". Not that I'm bitter or anything.

It's called 'VAIO' (-1)

tepples (727027) | more than 2 years ago | (#39643751)

You can get your Other OS back on Sony hardware by adding a device called a VAIO. It's like a really big PSP, except it has a clamshell keyboard instead of a gamepad, and you can run Linux on it. When you want a bigger screen, you can plug in the same HDTV monitor that you use for your PS3.

Re:It's called 'VAIO' (5, Informative)

CimmerianX (2478270) | more than 2 years ago | (#39643809)

I wouldn't wish a VAIO upon my worst enemy.

I spent more time de-crapifying VAIOs than actually prepping them for the end-user.

Re:It's called 'VAIO' (1)

tacokill (531275) | more than 2 years ago | (#39644145)

Agreed. A few years ago, we bought some very nice Vaios for some of our users. NEVER AGAIN. Not only is crapware an issue but the hardware itself is flaky.
Since then, we replaced them with Lenovos and wow....the difference is night and day.

Sony should be a case study at Harvard Business School on how not to do business as a "technology" company. Almost everything they do is customer-hostile, including their continued insistence on using proprietary technologies when the entire world is moving towards more openness.

Re:It's called 'VAIO' (0)

Anonymous Coward | more than 2 years ago | (#39644031)

VAIOs don't have the Cell architecture. Try again.

Re:It's called 'VAIO' (1)

tepples (727027) | more than 2 years ago | (#39644181)

VAIOs don't have the Cell architecture.

Nor did the Super NES have Blast Processing(tm). What can a Cell do that, say, an i7 can't?

Re:It's called 'VAIO' (1)

hairyfeet (841228) | more than 2 years ago | (#39644507)

Geez, why not offer him a kick in the balls while you are at it? the quality in the Vaio sucks and their support is terrible. get an Asus or Acer, much better, or an HP business model, those are nice. but a Vaio? Crap on a cracker. which is of course one of the main reasons Sony is bleeding to death, where once their brand meant quality they raced to the bottom on quality of the hardware only they kept the upmarket price.

Re:It's called 'karma' (1)

Anonymous Coward | more than 2 years ago | (#39643845)

Why the hell are people so obsessed with the OtherOS crap?
It is terrible for a computer. Really, it is.

You'd honestly be better off buying those accelerator boards with Cells on them if you REALLY need one.
But considering how the STI group buckled Cell to keep it cheap, it isn't as awesome as we would have all wanted it to be.
And it seems that Cell is just dying a slow death in general since, like always, PEOPLE DON'T PUSH THEIR OWN STUFF.
What the hell is wrong with companies failing to grasp SUCH A SIMPLE CONCEPT?
Google are the worst at it. More than 80% of their products are completely unknown to the entire internet. Then they whine that nobody was using it and kill it? No, you guys just failed at what your entire business was built up on, advertising. How an advertising company fails to advertise its own products is beyond me.

You'd probably even be better off just buying a SPARC, or making a cluster of Raspberry Pi boards or something else, if it is the multicore design you are after.

Re:It's called 'karma' (4, Insightful)

3vi1 (544505) | more than 2 years ago | (#39644197)

>> "Why the hell are people so obsessed with the OtherOS crap?"

Because we paid for it, and then got treated to a surprise game of Sophie's Choice with OtherOS or network connectivity for the games we already owned.

If Sony came into your house and disabled even just a seldomly-used button on your remote control, I'll bet you'd bitch about it every time their name was mentioned - regardless of whether you could go out and buy a separate remote for that button or not.

It's not so much about OtherOS as the principle of ownership.

Re:It's called 'karma' (1)

SDuensin (67959) | more than 2 years ago | (#39644361)

Exactly. And I love the description "a surprise game of Sophie's Choice". Gonna steal that. :-)

Re:It's called 'karma' (-1)

Anonymous Coward | more than 2 years ago | (#39644305)

Why the hell are you so obsessed with having breaks for your bike? Just buy a car that has disk breaks. Really, bicycles suck as a vehicle.

Re:It's called 'karma' (0)

Anonymous Coward | more than 2 years ago | (#39644385)

This indeed!

No money left to suck up (0)

Anonymous Coward | more than 2 years ago | (#39643717)

We don't have any more to spend on Sony products even if we wanted to.

Karma (2, Insightful)

BenoitRen (998927) | more than 2 years ago | (#39643729)

Karma is a bitch, isn't it, Sony? May you go down swiftly. I'd love nothing more after all the hostility and the recent rumours of tying PS4 games to the console with required online verification.

Schadenfreudelicious! (5, Insightful)

benjfowler (239527) | more than 2 years ago | (#39643735)

Couldn't have happened to a nicer bunch of people.

Hopefully they'll go out of business -- and show the world what happens to you when you treat your paying customers like fools and criminals.

I knew they should have added more DRM! (5, Funny)

vovick (1397387) | more than 2 years ago | (#39643759)

Naturally, all blame should go to piracy and insufficient copy protection.

Re:I knew they should have added more DRM! (1)

localman57 (1340533) | more than 2 years ago | (#39644351)

Actually, a lot of it did go down to that. The protection they used to keep hackers from copying shit off their network was clearly insufficent.

Re:I knew they should have added more DRM! (1)

hAckz0r (989977) | more than 2 years ago | (#39644639)

All DRM is insufficient. Thats because it is 'logically' infeasable to create a "software" system that runs on general purpose hardware that can't be modified by a person having physical access to that machine. Anybody that tells you differently is just selling SnakeOil(tm), and apparently laughing all the way to the bank these days because of companies like Sony. All you need is one ticked-off uber hacker and all the millions you poured into the fancy DRM is all for naught. Its a waste of money if all you do is use it to tick-off the paying user who is just trying to get what they paid for. The DRM itself then becomes the badge of honor for the hacker, and the fruits of their labor will surely get posted where it will do the company the most harm, just in spite. Its human psychology 101. Sony is their own worst enemy, throwing good money after bad, just to tick-off even more customers to get hacked again. Its a vicious cycle for them.

Re:I knew they should have added more DRM! (1)

paleo2002 (1079697) | more than 2 years ago | (#39644637)

With $6.4B in losses, its possible that actual pirates are attacking and pillaging their shipments, factories, etc. Or its a bit of creative bookkeeping - every downloaded Black Eyed Peas single represents a loss of $18,000 . . . so that's nearly $40,000 right there.

Re:I knew they should have added more DRM! (0)

Anonymous Coward | more than 2 years ago | (#39644713)

Expanded version: A group of 19th Century 'doctors' (executives, lawyers, analysts, and marketing quacks) is standing around, discussing the cause of death of the ghostly-white patient ("market"). Finally they agree on a cause: not enough leeches (copy protection, DRM, and other customer-hostile stunts)!!!!!

Big Enough To Fail (5, Interesting)

Kdansky (2591131) | more than 2 years ago | (#39643781)

When companies get big, they attract a lot of fat (such as overpaid CEOs) and the people that are actually responsible for the success have less influence. Replacing the CEO will not help, you've just exchanged one kind of cancer for another. Need I mention I'd like 500 million Yen a year for "taking responsibility" in a multi-billion-loss?

Re:Big Enough To Fail (1)

rgbrenner (317308) | more than 2 years ago | (#39644207)

500 million yen == 5 million dollars. A lot... but no comparison to many other overpaid American CEOs.

Sony... (2)

CimmerianX (2478270) | more than 2 years ago | (#39643783)

C'mon Sony, You're not trying hard enough. If you alienate a whole other group of your users, you can slash 20,000 jobs.....

Treat your customers like criminals that need to be controlled and this is what you get.

Free Market is a bitch, ain't it.

It's kind of ironic... (5, Insightful)

msobkow (48369) | more than 2 years ago | (#39643785)

it would seem Sony boycotted themselves on the road to insolvency if they don't wake up to the realities of servicing a web-enabled market of distributed systems. Without security and data integrity, people will leave in droves, because they have no option but to put up with whatever lax security is in place this time.

Without their corporate network model, there is nothing to distinguish Sony's hardware from anyone else's except for proprietary cabling, ports, and overpriced equipment as a result. The PS/3 was the first system they ever delivered that didn't go all out to be proprietary in every way conceivable.

But a funny thing happened on the way to the standardized interconnect of digital protocols.

It stopped mattering who you bought your devices from. They all implement the standards as best they can for a price point. Show me an LCD monitor that doesn't do 1080p nowadays, whether it's embedded in a laptop, a monitor, or a television.

I'm just surprised we seem to have stopped at 1080p as a standard just when LCD manufacturing reliability got to the point where we could produce much higher resolution monitors quite easily.

High end displays all compete on lumens and black levels as well as responsiveness (refresh rate.) As technology was cross-licensed and the manufacturing facilities consolidated, what did anyone think? That brand name would really matter all that much in the long run?

People don't forget stupid marketing mistakes like insisting on reporting the Peak Power Level a Sony amplifier can handle instead of the Continuous Power Level ratings used by high-end amplifier manufacturers.

People don't forget having their credit card information stolen.

People don't forget about being without service for over a month.

People won't buy your products just for the tag line "SO, New York!"

Re:It's kind of ironic... (1, Informative)

Viol8 (599362) | more than 2 years ago | (#39644101)

"I'm just surprised we seem to have stopped at 1080p as a standard just when LCD manufacturing reliability got to the point where we could produce much higher resolution monitors quite easily. "

Whats the point? Its already impossible to resolve individual pixels on a 1080 unless your nose is right up against it or the display is something like 40+inchs in size.

Re:It's kind of ironic... (0)

Anonymous Coward | more than 2 years ago | (#39644469)

Whats the point? Its already impossible to resolve individual pixels on a 1080 unless your nose is right up against it or the display is something like 40+inchs in size.

Or you are using a computer monitor. Or a laptop.

1080p is quite pathetic. I'm using a Thinkpad with a LCD resolution that spanks 1080p no problem. Much more on the screen at one time and everything is clearer and sharper.

Re:It's kind of ironic... (0)

Anonymous Coward | more than 2 years ago | (#39644669)

Don't stop at just being nose-touching close. Let's go closer. All the way to the surface of my eyeball, in fact. When you can make the pixels so small that I cannot resolve them when attached to my eye itself... then I'll concede that resolution is high enough.

Why? Because augmented reality contact lenses, that's fucking why.

Revival Strategy Suggestion n1 (0)

Anonymous Coward | more than 2 years ago | (#39643787)

Stop screwing your customers.

Too bad for Sony (0)

Anonymous Coward | more than 2 years ago | (#39643795)

but ultimately good for their (ex-) customers... ;-)

Some hints: (5, Interesting)

dargaud (518470) | more than 2 years ago | (#39643797)

  • Don't put rootkits on my computers
  • Don't sell crappy products and then refuse to honor the warranty when they break after 2 weeks.
  • Don't sponsor criminal organizations like RIAA/MPAA
  • Don't use parts that only _you_ make, such as special batteries and special memory 'sticks'

Then maybe after 10 years, I'll give you the benefit of the doubt and start purchasing some of your products again. In the meanwhile reap what you sow.

Re:Some hints: (0)

Anonymous Coward | more than 2 years ago | (#39643905)

Don't talk reason to corporate executives! They're better than you in every way!

343 times better! [google.com]

Entered as AC since slashdot has become overrun with corporate assholes in the last 3 years.

Re:Some hints: (-1)

Anonymous Coward | more than 2 years ago | (#39644039)

Yeah, don't sponsor the RIAA... just let the pirates run wild with your products. Either way you'll be taking a loss for it.
 
Typical Slashtard nonsense.

Re:Some hints: (0)

Anonymous Coward | more than 2 years ago | (#39644107)

Yeah, because those things have totally stopped Apple from being profitable.

Re:Some hints: (4, Informative)

am 2k (217885) | more than 2 years ago | (#39644411)

On the risk that I may sound like an Apple apologist (I'm far from one!):

  • Apple only protects their OS, they do not hide files from you on Mac OS X.
  • Apple tries to produce good products (even though they fail a lot at that), but generally honors the warranty.
  • They don't sponsor the RIAA/MPAA (only indirectly by giving the member companies an outlet to sell their stuff). What Steve Jobs did was dragging them to digital distribution kicking and screaming. Without Apple, I guess we still couldn't buy music online legally.
  • Apple was the first to fully adopt industry standards like USB and Thunderbolt, while creating their own industry standards like IEEE1394 (FireWire) and OpenCL. They were the first cellphone maker to use the 3.5mm audio connector. Their cordless mice and keyboards all use standard batteries.

Re:Some hints: (4, Insightful)

bertok (226922) | more than 2 years ago | (#39644293)

This.

Back around 2000, I had a Sony Trinitron 21" monitor, a Sony MP3 player, a Sony digital camera, and a Sony HiFi system. Back then, Sony was the best within a reasonable consumer price range. Then LCD monitors came along, and I got a 24" Dell and chucked the Trinitron. Sony was making LCDs too, but Dell was selling the biggest consumer monitors by far, and for several thousand cheaper too than anyone else. The "MP3" player actually required every track to be transcoded into some proprietary format, and was replaced with a generic Taiwanese-made player that cost a digit less and stored ten times more on a generic flash card that cost 1/3rd as much per megabyte as a memory stick. The camera was replaced with a model that had interchangeable lenses and compact flash, because most Sony digital cameras (up until recently) had a single fixed lens and didn't take anything other than memory sticks. I was using the HiFi amp until recently, when I discovered that even though I was using it with only digital inputs, the output has a lot more noise than the headphone jack on the motherboard of my PC, fed by a built-in sound "card" that's probably a single chip that cost $2.

You watch, the same thing is going to happen to Apple too. Oh sure, they're making the best stuff now, but they'll go down the same way in a decade or so. Sure, an iPad is the best tablet on the market at the moment, but in a couple of years Asus or Samsung or whoever will be making something with twice the spec, half the price, and it won't be limited to Apple(r) Approved Quicktime Data Formats(tm) only.

"revival" (3, Interesting)

harvey the nerd (582806) | more than 2 years ago | (#39643849)

Sony was once a great company. I am afraid, like most big companies, they are long past their founders' vision and values. Even reviving Akio Morita might not revive the company.

Re:"revival" (0)

Anonymous Coward | more than 2 years ago | (#39644245)

You've seen this guy's track reckon for the PS3 haven't you? The company is seriously doomed.

Re:"revival" (0)

Anonymous Coward | more than 2 years ago | (#39644459)

Sony was once a great company. I am afraid, like most big companies, they are long past their founders' vision and values. Even reviving Akio Morita might not revive the company.

Akio Morita was an engineer through and through. Sony did things because they could. To show technical excellence. Consider the smallest world band radio receiver ever. It's a Sony product. It is smaller than the actual antenna for pete's sake. And they did it because it was cool, and because it was a cherised project of Morita. Just like the Walkman.
That kind of thinking is all dead and buried.

Sony nowadays is shit, instead of coming from Cina or Vietnam it comes from japan.
But still shit it is.

Akio Morita (3, Interesting)

Beryllium Sphere(tm) (193358) | more than 2 years ago | (#39644531)

He did more than being an engineer. Taking a job as a retail consumer electronics salesman showed he was passionate about customers and about understanding them.

His biggest flaw was in not arranging appropriate succession.

Maybe they'll learn ... (1)

Anonymous Coward | more than 2 years ago | (#39643915)

Maybe they'll learn to stop making their devices with proprietary connectors and storage so that people can chose Sony products without committing themselves to replacing all of their electronic equipment and storage cards. I doubt it.

C'mon, Sony! (1)

bbbaldie (935205) | more than 2 years ago | (#39643957)

You call that a LOSS? Geez, you can do better than THAT!

couldn't have happened to a nicer bunch (0)

Anonymous Coward | more than 2 years ago | (#39644037)

couldn't have happened to a nicer bunch of customer abusing malware installers

Shoulda not bought a movie studio.... (2)

anomaly65 (765909) | more than 2 years ago | (#39644057)

Sony's decline began with purchase of a movie studio. The company that once was Betamax and Walkman (and championed fair use for the consumer!) is nomore. Since that time, has anyone purchased a solid sony consumer product that isn't laden with burdensome DRM?

Burdensome in that your own mother simply cannot find a way to fairly enjoy a paid for piece of entertainment on a product meant to display or play entertainment from Sony? "my mom isn't a criminal, so stop treating her and all your other potential customers like one"

Bu11$h1T (0)

Anonymous Coward | more than 2 years ago | (#39644093)

This is going to be used as fodder to shove some form of SOPA up our collective arses.

Poor software, proprietary hardware, no surprise (1)

Anonymous Coward | more than 2 years ago | (#39644105)

PS Vita and its proprietary, overly expensive memory cards are Sony's latest brain lapse and example of backwards thinking. All consumer products in this day and age use SD cards, well other than Sony products which also use memory sticks, but at least you can use Memory Sticks in other Sony products. The Vita cards can't be used in anything else. The 1980's called and wants its business model back.

As far as software goes, the PS3's XMB hasn't changed in years and is a usability dinosaur. While some of Microsoft's dashboard changes have been hit and miss, at least they are coming up with new ideas and attempting to improve their UI (other than the annoying ads of course). Then there is the removal of features and "its not our fault if we get hack and lose your data" TOS.
 
Sony used to make great devices, but I won't touch their products anymore. Samsung is what Sony used to be.

Problems stem from trying to be a media company. (5, Insightful)

guidryp (702488) | more than 2 years ago | (#39644121)

While the media wing may not be what is losing money today, it is their Big Media stake that is ruining the electronics company.

From lost focus on developing the best HW for consumers and Spending time on things that electronics enthusiasts have come to hate them for (Rootkits, DRM, supporting MPAA/RIAA).

Being a part of the MPAA/RIAA, Sony electronics now thinks first about DRM and second about customers. So PS3 is the first device to get Cinavia, and yet it still won't play .MKV files. Making it somewhat crappy as a media player.

If Sony hadn't jumped into the media game it would have been better focused on building devices people want, there would have been no Rootkits, no membership in MPAA/RIAA. If that Sony hit hard times, we might actually be sad. But instead Sony Media/Electronics is an unfocussed anti-consumer juggernaut that we get joy seeing go down the tubes.

If rumors are true about PS4, Sony's war on consumers is going full force with zero backward compatibility and technology to block used games.

IMO they deserve to go down the drain.

sylvania beat sony again? (0)

Anonymous Coward | more than 2 years ago | (#39644147)

sylvania beat sony again?, this time into the ground?

The fall of A/V companies (1)

Gizzmonic (412910) | more than 2 years ago | (#39644195)

Traditional A/V companies are all doing pretty poorly. Like most consumer products, there's no middle ground anymore. It's all super cheap crap fresh off the boat from China or expensive custom boutique stuff. Sony is neither one of these, and I don't suspect they'll survive in the long run.

Someone will pay big bucks for the Sony name, but that's the only thing that will be left: a name that bears no resemblance to the original innovative company (see also: Zenith, RCA, Atari).

Re:The fall of A/V companies (0)

Anonymous Coward | more than 2 years ago | (#39644741)

This is really it in a nutshell. Welcome to the NWO of economics.

Anonymous (0)

Anonymous Coward | more than 2 years ago | (#39644217)

Attention Sony.

We are Anonymous
We do not forgive
We do not forget

You should have expected us.

This should be their "announcement" - (5, Funny)

fallen1 (230220) | more than 2 years ago | (#39644455)

Sony CEO -
"Effective immediately, Sony Industries will be shutting down our Entertainment division until such time as they can be taught never to sue another division of Sony or our customers. Ever. Our Electronics division will now be at the forefront of Sony's drive to become competitive again. We will be looking back to what made us a great company and learning from the mistakes we made from that time until today.

We will be firing anyone with an MBA degree who does not understand that short term profits and suing our customers is not a good business model.

Furthermore, we would like to apologize for fucking over our customer base these past ten years or so. We will be removing all DRM from our products as a way of apologizing and all of our electronics now come with a "Please, hack me!" symbol on them."

Yeah, we can dream - can't we?

Moral of the story (4, Insightful)

liquidweaver (1988660) | more than 2 years ago | (#39644549)

Profiteering at the expense of customer experience = short term gains, long term losses.

Load More Comments
Slashdot Login

Need an Account?

Forgot your password?

Submission Text Formatting Tips

We support a small subset of HTML, namely these tags:

  • b
  • i
  • p
  • br
  • a
  • ol
  • ul
  • li
  • dl
  • dt
  • dd
  • em
  • strong
  • tt
  • blockquote
  • div
  • quote
  • ecode

"ecode" can be used for code snippets, for example:

<ecode>    while(1) { do_something(); } </ecode>