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Hulu To Require Viewers To Have Cable Subscriptions

Soulskill posted more than 2 years ago | from the nice-knowing-you dept.

Television 648

The NY Post reports that Hulu, the video streaming service with over 30 million users, has plans to force those users to prove they have a subscription to cable or satellite TV if they want to keep watching. Quoting: "The move toward authentication is fueled by cable companies and networks looking to protect and profit from their content. The effort comes as entertainment companies continue to face drastic shifts in home viewing habits. Overall spending on home entertainment edged up 2.5 percent to $4.45 billion in the first quarter as a surge in digital streaming — which rose more than fivefold to $549 million — offset a continuing collapse in video rentals, according to Digital Entertainment Group. ... Hulu racked up some $420 million in ad revenue last year and is expected to do well in this year’s ad negotiations. But the move toward authentication, which could take years to complete, will make cable companies happy because it could slow cord-cutting by making cable subscribing more attractive."

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648 comments

In that case... (5, Insightful)

ajpuciat (2553090) | more than 2 years ago | (#39850439)

USENET it is.

Of course (5, Insightful)

Anonymous Coward | more than 2 years ago | (#39850465)

Of all the options available, the one we hate the most and absolutely will not do under any circumstances is give the consumers what they actually want and will happily pay for.

Re:Of course (5, Insightful)

ezweave (584517) | more than 2 years ago | (#39850709)

I know. I'd even be okay with buying episodes of shows as they air, not to coincide with some poorly done DVD release (hello, HBO) if they exist at all. In lieu of sane options, piracy is all that's left.

The cabal of advertisers, cable companies, and television networks are all so worried about losing viewers that they've decided to strap their sinking ships together. Because that's a grand idea. It worked very well for the music industry. Who wants to rock out to my Nickelback CDs? After that we can watch a movie on my DIVX (not DivX http://en.wikipedia.org/wiki/DIVX [wikipedia.org] ) player!

Re:Of course (5, Insightful)

lgw (121541) | more than 2 years ago | (#39850819)

Or Netflix streaming, which while it has spotty coverage it will still have higher than 0% of recent shows.

Nothing will ever get me to subscribe to cable again guys. Sell me your content in some sane way on the internet and I'll pay, but never a cable subscription.

Re:In that case... (5, Funny)

X0563511 (793323) | more than 2 years ago | (#39850837)

Hilariously my favorite usenet provider only wants a few dollars more a month than Hulu Plus was.

Guess who's getting my cash, now!?

Bye bye Hulu! (5, Informative)

Anonymous Coward | more than 2 years ago | (#39850441)

I didn't really need you before, I sure don't need you now.

Hello, Bittorrent!

Forget BitTorrent (5, Interesting)

sarysa (1089739) | more than 2 years ago | (#39850671)

Netflix's stock is about to recover from that huge screwup back in September...

Bye Bye Hulu! (1)

Anonymous Coward | more than 2 years ago | (#39850447)

I'm sure that business model will work great!

Re:Bye Bye Hulu! (5, Informative)

halfEvilTech (1171369) | more than 2 years ago | (#39850461)

Well I was tossing between hulu and netflix after I cut the cord. But they just made my decision all the easier.

Re:Bye Bye Hulu! (5, Interesting)

JoeMerchant (803320) | more than 2 years ago | (#39850833)

Hulu free has been sucking for months now. Can't deliver even a half decent video stream at any resolution. Meanwhile, Netflix watch it now, on the exact same hardware/network/etc., looks and sounds great. Can't say I'm inspired to pony up for a Hulu subscription when they change their service terms faster than the subscription period runs out.

Last cable service I had was in 1993... can't say I've missed it. If Hulu cuts me off, there's plenty of TV to watch on Netflix.

There goes the user base. (0)

Anonymous Coward | more than 2 years ago | (#39850451)

Maybe not all, but many if not most.

Wow... (0)

Anonymous Coward | more than 2 years ago | (#39850453)

Fuck you Hulu.

captcha: muscled

How appropriate.

This just in (2, Insightful)

Anonymous Coward | more than 2 years ago | (#39850457)

Hulu hemmorages customers after initial roll-out of authentication scheme.

One more brick in the wall (1)

Anonymous Coward | more than 2 years ago | (#39850459)

This is exactly the sort of thing that will drive Hulu straight into the ground.

no. (5, Insightful)

cornface (900179) | more than 2 years ago | (#39850467)

This doesn't make cable subscriptions more attractive.

All it does is make hulu less attractive than it already is.

Re:no. (4, Insightful)

mutewinter (688449) | more than 2 years ago | (#39850659)

If there was an article about me, it would be titled "X requires cable companies to put their shows online in order to watch."

I thought I was going to have to keep cable and HBO to watch Game of Thrones. But I thought about it more, and I can wait a year in order to avoid writing and mailing a damn check every 30 days.

Cable is dead. Avoid it for a month or two and when you return it feels like you are watching a video version of the spam inbox.

Re:no. (2, Insightful)

Anonymous Coward | more than 2 years ago | (#39850801)

Especially if I'm watching the content on Hulu because my cable provider dropped the channel that carries it. Cable companies want to offer less content for higher prices and keep people from switching to alternate sources of content. Now there's a business model that can't fail!

Two words (5, Insightful)

tmosley (996283) | more than 2 years ago | (#39850473)

Fuck that.

Re:Two words (-1)

Anonymous Coward | more than 2 years ago | (#39850667)

thats 4 words

Good luck with that. (5, Insightful)

SniperJoe (1984152) | more than 2 years ago | (#39850477)

Good luck with that Hulu. What's next, is CNN.com going to force me to prove I have cable before reading their site? Hulu, people gladly watch your content with ads and you buckled to the cable providers, torpedoing your independence.

Re:Good luck with that. (5, Informative)

Hes Nikke (237581) | more than 2 years ago | (#39850639)

Hulu was never independent. Look up who their FOUNDERS are.

Hulu is a joint venture of NBCUniversal (Comcast/General Electric),[5] Fox Entertainment Group (News Corp) and Disney-ABC Television Group (The Walt Disney Company),[6] with funding by Providence Equity Partners, the owner of Newport Television, which made a US$100 million equity investment and received a 10% stake.[7]

- wiki [wikipedia.org]

Re:Good luck with that. (4, Interesting)

suutar (1860506) | more than 2 years ago | (#39850691)

Indeed. Though TFA mentions that Providence Equity apparently thinks it's a dumb idea too; it triggered them trying to cash out their 10%.

Re:Good luck with that. (1)

ZeroSumHappiness (1710320) | more than 2 years ago | (#39850743)

Who is this Providence Equity and where do I subscribe to their newsletter?

Re:Good luck with that. (4, Informative)

Anonymous Coward | more than 2 years ago | (#39850813)

Who is this Providence Equity and where do I subscribe to their newsletter?

Their newsletter is right here! http://www.provequity.com/news/index.asp?Section=0,3,1&

Re:Good luck with that. (2, Insightful)

X0563511 (793323) | more than 2 years ago | (#39850661)

Indeed. I tolerated your ads. I won't tolerate this.

Bye-bye!

Re:Good luck with that. (1)

Wolfraider (1065360) | more than 2 years ago | (#39850747)

Cartoon Network already requires you to have a cable subscription to watch anything on their website. My nephews are the only reason I still have the basic satellite service at my house.

Re:Good luck with that. (1)

CanHasDIY (1672858) | more than 2 years ago | (#39850799)

Amazon Prime has tons (and I mean tons) of kids' shows, on demand - $80/yr.

Just FYI.

Re:Good luck with that. (1)

red_dragon (1761) | more than 2 years ago | (#39850811)

What independence? Hulu is owned by NBCUniversal, which is majority owned by Comcast. So they're not buckling per se, nor is there any independence to be tainted, just one more example of Comcast's unending greed.

Excellent quarter (0)

Anonymous Coward | more than 2 years ago | (#39850479)

We had an excellent quarter. I negotiated a $40 million golden parachute. Cable guys want what? Bad for business in the long run? Uh-huh. Yeah, we can do that...

No. (4, Insightful)

christurkel (520220) | more than 2 years ago | (#39850481)

It won't slow "cord cutting" to make cable subscriptions more attractive, it'll just lead to people not using Hulu,

But... WHY? (1)

Anonymous Coward | more than 2 years ago | (#39850483)

To ride the train, you must also have a bus ticket? To get a cellphone, you must also have a landline?

Re:But... WHY? (5, Insightful)

MightyMartian (840721) | more than 2 years ago | (#39850549)

To read an online magazine, you must also have a snail mail subscription?

There's nothing about this that makes any sense. It's stupid, ultimately self-destructive and only proves that the big media companies don't get it, and likely never will.

Easily the dumbest thing I've heard today (1)

Gabrosin (1688194) | more than 2 years ago | (#39850487)

Thanks /. Made my day complete.

How anyone over at Hulu could think that this will work out for them is beyond me.

Re:Easily the dumbest thing I've heard today (4, Funny)

compro01 (777531) | more than 2 years ago | (#39850675)

How anyone over at Hulu could think that this will work out for them is beyond me.

Hulu is partly owned by Comcast. Does that answer your question?

If it happens.... (3, Insightful)

ross549 (901130) | more than 2 years ago | (#39850489)

I will cancel and not look back. Thanks Hulu, for making sure I will use bittorrent to get my content.

HuluPlus? (0)

Anonymous Coward | more than 2 years ago | (#39850491)

I wonder how this will affect HuluPlus... if you pay for their service, will you still have to authenticate with a cable or satellite account?

Re:HuluPlus? (0)

tepples (727027) | more than 2 years ago | (#39850631)

Yes, for the same reason that before you're allowed to pay for HBO, you first have to subscribe to tier 1 cable, tier 2 cable, and tier 3 cable.

Not related (4, Insightful)

girlintraining (1395911) | more than 2 years ago | (#39850493)

Totally not related to those same ISPs moving to cut people off from the internet with some special new method of piracy detection and enforcement that is extrajudicial... and being implimented only a few months from now.

It's not like this is coordinated or anything. Collusion doesn't exist. Enhance your calm, Citizen.

Re:Not related (4, Informative)

compro01 (777531) | more than 2 years ago | (#39850557)

Collusion nothing. Hulu is 1/3rd owned by Comcast, by way of their 51% ownership of NBCUniversal.

Re:Not related (0)

Anonymous Coward | more than 2 years ago | (#39850559)

special new method of piracy detection

Magic, you mean? Do they think technology is magic? How do they plan to do that?

Sigh... (4, Insightful)

MightyMartian (840721) | more than 2 years ago | (#39850497)

Just when you think even some branch of the industry gets it, they demonstrate they don't. It's hard to think of an industry more dedicated towards giving customers what they don't want, and doing everything in their power to make sure that more money slips through their fingers.

You see, Congress, this is what happens when you try to legislate an extinct business model back to health. You don't get better companies, you don't protect jobs or an industry, you just get lazy, stupid dinosaurs who continue to fecklessly drive towards the chasm.

Re:Sigh... (0)

Anonymous Coward | more than 2 years ago | (#39850577)

Dead busines model + voodoo economic theory = Zombie Hollywood!

All those bad zombie movies were actually the last few living screenwriters trying to warn us!

Up Next: How to alienate your customers (4, Insightful)

SecurityTheatre (2427858) | more than 2 years ago | (#39850499)

They do realize that people use Hulu because they do not want to buy cable at home.

It's pretty simple.

I know a lot of people who pay for Hulu and would probably pay more.

But they won't buy cable to watch Hulu. Not a chance. They'll take their business elsewhere.

Oh, well. If they are strict about this authentication, a number of people will simply find a new competitor of theirs. No big loss (except to the cable companies)

What lawful competitor? (1)

tepples (727027) | more than 2 years ago | (#39850673)

a number of people will simply find a new competitor of theirs.

Which studio is the lawful competitor (with comparable production quality) to the TV studios that license their works to Hulu?

Re:What lawful competitor? (4, Insightful)

SecurityTheatre (2427858) | more than 2 years ago | (#39850749)

If there is not a lawful competitor, it will be an illegal competitor.

That's how the market works, really.

A very small segment of people are *really* that worried about the legality of copyright enforcement, unless the penalties are sufficiently draconian and enforcement is sufficiently publicized so they hear about it on a weekly basis. They're trying hard (the media companies) to make that reality, but you can't simply legislate that people buy some stupid wire in order to do some unrelated task. It's inane and everyone realizes that, which makes the likelihood of this "enforcement' succeeding close to nil, in my opinion.

Re:Up Next: How to alienate your customers (1)

wzinc (612701) | more than 2 years ago | (#39850733)

Yeah, if this comes to pass, it will be the end of Hulu. I do things legally, but pirates win again. I'll just quit watching TV shows -- no big loss. People who are really passionate about a few shows will probably just pirate -- no big loss for them either.

Sooner rather than later... (2)

Lluc (703772) | more than 2 years ago | (#39850501)

Microsoft and Comcast already have authentication worked out for viewing channels on your Xbox 360. They require you to log in with your Comcast account, which knows if you're paying for channels. I can't believe it would take years to do the same thing for Hulu. In any case, I've cut the cord and won't be going back even if they stop broadcasting TV over the air.

Huh? (5, Insightful)

MobyDisk (75490) | more than 2 years ago | (#39850505)

People use Hulu because I don't have cable. Isn't that the point?

The move toward authentication is fueled by cable companies and networks looking to protect and profit from their content.

It seems that allowing cable companies to purchase content providers wasn't a good idea after all. Oh wait, that's what everyone except the FCC said already.

Re:Huh? (5, Funny)

Anonymous Coward | more than 2 years ago | (#39850627)

People use Hulu because I don't have cable.

I don't know about anyone else... but I use Hulu and I had no idea whether or not you had cable.

Re:Huh? (2, Funny)

bill_mcgonigle (4333) | more than 2 years ago | (#39850779)

It seems that allowing cable companies to purchase content providers wasn't a good idea after all. Oh wait, that's what everyone except the FCC said already.

The point of the FCC* is to protect the business models of the incumbents from the free market. They pay well for that. What else would you expect, allowing competition?

* substitute your favorite government agency

What the hell do you expect? (2)

compro01 (777531) | more than 2 years ago | (#39850511)

What exactly do you expect from a company 1/3rd owned by Comcast, with the other 2/3rds being Fox and Disney.

Re:What the hell do you expect? (0)

Anonymous Coward | more than 2 years ago | (#39850809)

I used to love Hulu, but this is Bull shit.
Hello Netflix!

Change that first sentance (0)

Anonymous Coward | more than 2 years ago | (#39850517)

"The NY Post reports that Hulu, the video streaming service with over 30 million users..."

Should read:

"The NY Post reports that Hulu, the video streaming service that will soon have only 3 million users..."

Well then. (1)

b1scuit (795301) | more than 2 years ago | (#39850519)

The entire (100%) reason I use hulu is so that I don't have to pay the cable company for the pleasure of watching heavily fragmented (by ad interruption) TV shows and movies on someone else's schedule. It used to be easier than navigating eztv or tpb and then waiting for something to download, but I guess that's out the window now.

When your cable company is your ISP (2)

tepples (727027) | more than 2 years ago | (#39850719)

The entire (100%) reason I use hulu is so that I don't have to pay the cable company

If only it were that easy. Not everybody happens to live in an area served by FTTH. They have to pay the cable company for Internet access, and for residential customers who don't also subscribe to TV, the monthly Internet bill includes a "dry loop fee" that's about a penny less than the monthly price of the lowest tier of TV. The same thing happens to DSL customers who have gone VOIP- or mobile-only.

Hulu doesn't even understand what they do (1)

trainsnpep (608418) | more than 2 years ago | (#39850545)

I got Hulu so that I could cancel my cable subscription

Re:Hulu doesn't even understand what they do (1)

compro01 (777531) | more than 2 years ago | (#39850625)

But Comcast doesn't want you to do that. And they're part-owner of Hulu.

Re:Hulu doesn't even understand what they do (1)

X0563511 (793323) | more than 2 years ago | (#39850757)

Too bad. Because now they have neither from me, and now they have me actively telling other people to cancel.

Oops. Guess Comcast didn't think that through!

Re:Hulu doesn't even understand what they do (3, Funny)

bill_mcgonigle (4333) | more than 2 years ago | (#39850827)

Too bad. Because now they have neither from me, and now they have me actively telling other people to cancel.

Yeah, good luck with that. They don't call it the "idiot box" for nothing.

Oops. Guess Comcast didn't think that through!

I'm sure they have a 200-page financial forecast backing this one. You lose, megalo-corporation wins. News at 11 (oh, wait, no they own the news).

Another App removed from my devices (2)

l0ungeb0y (442022) | more than 2 years ago | (#39850565)

Sorry Hulu, but you can go get stuffed.

I cut the cable 3 years ago to go with OTA Digital TV + TIVO, Netflix with iTMS subscriptions for the shows like Daily+Colbert that fell through the cracks.
Considering I get the shows you offer with ads in HD over the air WITHOUT CABLE gives me no reason to use your service, especially now that you've joined the Cable TV Cabal -- which is predicted to start charging $200/month in the years ahead.

Nothing, not even an Obama Mandate REQUIRING me to buy from a Federally Sanctioned Media Provider will ever get me to pay a dime to Comcast, AT&T, Verizon or their ILK.

Re:Another App removed from my devices (3, Insightful)

spire3661 (1038968) | more than 2 years ago | (#39850759)

"Federally Sanctioned Media Provider" I hate to be that guy, but what exactly do you think OTA TV is?

P.S. i run Tivo + antenna too.

What the HELL is wrong with these people (0)

Anonymous Coward | more than 2 years ago | (#39850567)

Hulu is already a miserable site. It isn't going to stop me from cutting the cord. All it's going to do is increase my use of more reasonable services.

HUH! (0)

Anonymous Coward | more than 2 years ago | (#39850569)

That sounds completely fucking stupid and totally defeats the purpose of using hulu and NOT having cable. If it wasn't my isp, i'd NEVER pay for cable. Total overpriced crammed full of commercal bs bunch of channels i never wanted for tv.

Well. Solution.

http://eztv.it/
http://www.bt-chat.com/
And the ol standby. http://thepiratebay.se/

Get to downloadin. You've tried to be reasonable. Now it's time to say fuckit and go pirate something.

Hulu, or Hulu Plus (2)

ichthus (72442) | more than 2 years ago | (#39850573)

After reading TFA (well, CTRL+F plus), it's not clear whether this will be for the free Hulu online, or just Plus subscribers. I currently use the XBMC Hulu plugin, and I'd hate to think that will go away as a result.

frustrating (2)

misfit815 (875442) | more than 2 years ago | (#39850581)

I dropped my cable TV subscription over a year ago, and went with OTA only. This happened wen the cable company forced us to use one of their receivers for each of our four wall-mounted TV's. No thanks. Kept my cable modem, of course.

I've been very happy with it, except for one exception - NBC Sports Network (was Versus) exercised an option in their contract with IndyCar (practically the same day I dropped Comcast, I might add), which took away just about all online streaming. Since I don't get cable, I don't get NBCSN. So I'll be watching yesterday's race tonight via a torrent.

I'm also a very heavy user of Netflix. I love it. My wife and I are watching Battlestar Galactica now - we never saw it while it aired. We're making our way through the series at our pace. I also tend to turn on Top Gear or old Twilight Zone episodes when I want background noise.

My point is that I've adjusted very nicely to not having cable or a dish. I like it a lot. They're only going to manage to frustrate people like me with this move. I'm not going back, so they're really not helping themselves any.

But the move toward authentication... (1)

The Grim Reefer (1162755) | more than 2 years ago | (#39850585)

Will make Hulu irrelevant

. My satellite box has built in recording capabilities. What reason do I have for using Hulu? It suddenly seems more like an extra cost than a reasonable replacement for what I'm already paying too much for.

Re:But the move toward authentication... (1)

tepples (727027) | more than 2 years ago | (#39850753)

My satellite box has built in recording capabilities. What reason do I have for using Hulu?

To watch the show that was on at the same time as the show that you recorded.

In other news... (0)

Chas (5144) | more than 2 years ago | (#39850593)

Hulu has elected to cut off their own, collective testicles with a spoon and shove them down their own throats until they block their airway and suffocate to death.

That's essentially what this is going to do to them.

Step 1: Do something to completely alienate your viewership
Step 2: Viewership (and therefore ad revenues) drop like a penny off the Empire State Building.
Step 3: ???
Step 4: Profit? (Yeah. Right.)

Raging dumbassery, first to last.

Re:In other news... (2)

NeverSuchBefore (2613927) | more than 2 years ago | (#39850789)

What? They're not allowed to stop using Hulu!

We need to bribe politicians to pass some law to prevent people from moving away from Hulu! And cable subscriptions, too!

In that case... SCREW CABLE (1)

theNAM666 (179776) | more than 2 years ago | (#39850605)

Already been said by most other commenters, but:

SCREW THE CABLE COMPANIES.

What I want is for them to DIE. I want an alternative to their money-grubbing, penny-pinching dinosaur. I don't want to have a subscription to them, to use Hulu.

RESULT 1: I just cancelled my Hulu subscription. I hope you will, too, today.

RESULT 2: Just cut the input cables to the Comcast box in my building. Hope they like that.
Once more: SCREW THE CABLE COMPANIES.

When cable is your ISP (1)

tepples (727027) | more than 2 years ago | (#39850791)

Just cut the input cables to the Comcast box in my building. Hope they like that.

So you cut off your DOCSIS line (that also carries TV)? Good luck with your dial-up.

Netflix VS HULU (0)

Anonymous Coward | more than 2 years ago | (#39850613)

And the winner is...Netflix.

My wife watches TV series on HULU. Once they make you buy a cable subscription Hulu is useless and redundant. What executive at Hulu got their pockets lined by making this happen? Guess this spells death to Hulu. Hopefully netflix starts expanding their TV show listings. They are great for movies but Hulu has the better selection of TV series but if I have to settle it will be with netflix!

Re:Netflix VS HULU (1)

compro01 (777531) | more than 2 years ago | (#39850825)

What executive at Hulu got their pockets lined by making this happen?

Why would they need to do that when Comcast (by way of NBCUniversal), Fox, and Disney outright own Hulu?

So it has come to this... (0)

Anonymous Coward | more than 2 years ago | (#39850629)

And to Bit Torrent I shall go.

Break 'em up please (5, Insightful)

T Murphy (1054674) | more than 2 years ago | (#39850643)

We are really starting to reap the rewards of allowing content and distribution to merge together.

Wow... They just keep getting Dumber... (0)

Anonymous Coward | more than 2 years ago | (#39850647)

Well,

It appears that Hulu does not understand that this will most likely make them irrelevant on the internet.
Nobody is going to do this Authentication garbage. I dumped cable TV 7 years ago, and never looked back.
Its going to take a lot more than the prodding of some "about to be extinct" internet media streamer, to get me to change my mind that CABLE/SAT TV BOTH SUCK!
They are a great way to PAY to be advertised to... Why anyone would want to go back to that is beyond me.
I guess executives get more and more retarded with each passing year.
Good Luck Hulu, Prepare to be irrelevant... Much like Microsoft is now. After trying to bully their customers as well. You see whats happening to them :-P

Peace,

Former Hulu-er

goodbye hulu (1)

spire3661 (1038968) | more than 2 years ago | (#39850663)

Glad I got my antenna up and working (46 miles out from the TX). Turned in my cable box and I cancelled hulu 3 minutes ago. Netflix is next.

I guess I won't be watching Hulu anymore (1)

RoverDaddy (869116) | more than 2 years ago | (#39850665)

I have only a basic-cable subscription, and that's only because it produces a slight -drop- in my total bill compared with just having Internet. I suspect that will not be considered 'paying enough' to permit me to watch Hulu streaming after they turn 'authentication' on.

It's all right, I guess. I'm already getting tired of seeing Hulu streaming interrupted 4 or 5 times for a 1 hour broadcast, with as many as 3 thirty second commercials for each interruption. And one of those interruptions tends to come -right before the credits- these days, which is annoying if I can't be sure there's anything I want to watch during the credits. I also don't like the way Hulu shows me -all- the episodes for the current season of a program, with just a tiny green icon beside most episodes, to indicate that I can only watch two or three of them because I don't have Hulu plus.

Sorry, I'm willing to buy only one streaming package, and for now that's Netflix. If the studios think they're going to split all the content into multiple streaming packages that reproduces the effect of cable TV's price tiers all over again, they've got another thing coming. I don't need their product that much.

Hello Netflix... (0)

Anonymous Coward | more than 2 years ago | (#39850669)

or, How I Learned to Stop Paying For Things I Don't Use and Love the Real Online Media Provider.

Farewell Hulu? More Like, "Who?lu?" (4, Informative)

sexconker (1179573) | more than 2 years ago | (#39850683)

I suspect this page will be filled with tons of "lol everyone will leave" comments.
I left Hulu ages ago. The ads (and long pauses when I blocked them) became more obnoxious and numerous, the library of free content was shit or untimely (or both), and the premium content? Why would I pay for shit I already pay for on cable/Netflix (when I had it)/Amazon Prime?

I haven't touched Hulu in ages and I bet they're counting me as one of the 30 million users.

I watch enough shit (and want it now and in good quality) to justify a cable subscription (with HBO and some other craps).
I order enough shit from Amazon to justify Prime (which comes with a shitty video service).
I cut Netflix off long ago.

Why would I pay for Hulu or put up with tons of ads alongside a shitty library, shitty quality, and release delays?
The only way I would pay for Hulu is if I cut off my cable service. I see this as a viable option for many who don't have the same concerns/impatience as me.
But if they want to require them to stump up a cable subscription on top of the cost of Hulu Plus / the annoyances of Hulu, they've got a big surprise coming.

Of course, they've done the math and figured out that X% will leave and (1-X)% will stay. But I think some PHBs have been conned into believing a bullshit statistic of 30 million users. I couldn't name 2 people I know who use Hulu if you put a gun to my head.

I say again, OTA HD is Free (1)

dahl_ag (415660) | more than 2 years ago | (#39850687)

A UHF antenna made from a coat hanger [diytvantennas.com] does a fine job of pulling in digital OTA broadcasts. Now I can honestly say that the crap on TV is worth every penny.

headline should read (0)

Anonymous Coward | more than 2 years ago | (#39850701)

Hulu to cut the chord on cord cutters

Where's the evidence? (5, Insightful)

Shaterri (253660) | more than 2 years ago | (#39850703)

Everyone else on the net seems to point to the article in the NY Post (not exactly known for its careful fact-checking) and the Post article talks about Hulu 'taking its first steps' without a single mention of what those steps are. No other news stories I can find in the last several days talk about any changes occurring to Hulu's model (other than more original programming) or the Hulu user experience. So what the hell is the Post talking about, exactly? What evidence is there — beyond some editorial negative-wishcasting — that anything like this is going on?

No love for DSL or 3/4G? (1)

LoadWB (592248) | more than 2 years ago | (#39850721)

That's fine. I have no love for cable TV or Internet service, let alone ComCast. I haven't had cable services for almost a half-decade and I don't miss them a bit. If Hulu adopts this measure I will just stop consuming content altogether, since Hulu is my exclusive source.

Hey, content-producer-tards! And especially ComCrap! You want people to pirate your shows and movies, you keep losing money and make more and more people hate you because of your carpet-bomb infringement lawsuits? Keep this shit up.

Re:No love for DSL or 3/4G? (0)

Anonymous Coward | more than 2 years ago | (#39850831)

Hey, content-producer-tards! And especially ComCrap! You want people to pirate your shows and movies, you keep losing money and make more and more people hate you because of your carpet-bomb infringement lawsuits? Keep this shit up.

Please show me evidence that they're actually losing money. Last I heard, neither the RIAA nor the MPAA were hurting for money at all.

Antenna Login info (2)

jelwell (2152) | more than 2 years ago | (#39850735)

Can I login with my Over The Air Antenna information? Doh, I don't need a login to watch TV for free in my neighborhood. ;) I pay 0$ for network TV, how do I convince Hulu that paying nothing for TV is actually legitimate? My guess, I can't. It's bad enough that, the paid, Hulu Plus has less content than Hulu Free. Now there will be no such thing as Hulu Free. Hulu is on a path to self destruction - and just like Netflix these changes are likely out of their control - i.e. the content providers are forcing these changes with licensing restrictions.
Joseph Elwell.

Netflix redux (1)

vividvew (2493670) | more than 2 years ago | (#39850741)

You'd think they learned nothing from watching the backlash against Netflix. They appear to want to one-up Netflix by driving even more of their customers away than Netflix did with it's ill conceived changes. I doubt this even works out well for the cable guys. Only potential winners I see here are Netflix and pirates.

Hey Big Media (-1)

Anonymous Coward | more than 2 years ago | (#39850767)

Fuck You in the ear!
(with a sideways garden rake)

This is genius (4, Informative)

Karmashock (2415832) | more than 2 years ago | (#39850775)

Hulu is getting harassed by the studios so they're either going to have to jack up their prices, eliminate content, or do something like proving you already pay.

The the third option is actually brilliant. Think about it. How many of you know a friend or family member that will never use Hulu? How many of them have satellite or cable? At least one. So borrow their information to get access. It's not like they need it.

This is genius. My estimation of the wisdom of Hulu just went up a notch. Millions of people without cable can very easy get the authentication information to claim they do. And then the studios are in the position of trying to cut off people that supposedly are already paying. Genius.

They get it...and yet, they don't (5, Interesting)

ISurfTooMuch (1010305) | more than 2 years ago | (#39850777)

Don't think for a moment that these guys don't understand why people are using Hulu. This action today shows that they understand quite well. The cable companies are scared shitless that people will cancel and use Hulu instead, and that's why they're doing this.

And yet, they don't get it. They seem to think that this scheme is going to stop people from dropping cable. In fact, all it's going to do is flush Hulu down the toilet. People will still drop cable, but they'll find alternatives to Hulu, both legal and illegal.

You really have to hand it to the entertainment industry. These guys aren't afraid to walk up to their customers, spit in their faces, piss all over them, and then hand them a bill for the privilege. And I'd be willing to bet that the ONLY reason they don't hire Guido, Vinny, and Rocco to handle collections is because the lawyers told them that doing do is a liability issue.

If I worked at Hulu, I'd be updating my resume about now.

now i'll know even less... (1)

Sebastopol (189276) | more than 2 years ago | (#39850781)

...about what shows kids are watching today. The only reason I ever found out about "Community" was via hulu. But since I will never (99.99% certain) pay for cable again, looks like my options are down to Netflix and... Netflix. (I'm too stoopid to figure out Torrents, and my DSL is only 1400kbps down.)

Does cable internet count? (1)

webdog314 (960286) | more than 2 years ago | (#39850785)

Or just a cable TV subscription? Seems like it would have to be the TV side to make *any* sense at all for them.

Why is the government not splitting cable companies in two? One side for TV, and one side for internet - since the two are now in competition with each other.

And when did cable companies start *making* content? Aren't they distributors of content?

In related news... (2, Informative)

Anonymous Coward | more than 2 years ago | (#39850793)

Hulu's outside investors have decided this is the straw that broke the camel's back and have sold their remaining stake before it drops through the floor...

http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/04/hulu-providence-equity-stake-200-million.html

Is that the only option? (0)

Anonymous Coward | more than 2 years ago | (#39850795)

The article is quite silent on how this would affect existing customers of their paid service. Would authentication be a replacement for, or an alternative to, Hulu Plus? Either way it would suck for customers- from there it's a matter of degree. But since broadcast channels increasingly derive some of their budget from cable providers, it's not entirely surprising that the online streaming sites would similarly be trying to back off from a pure ad-based model.

Corporate suicide (5, Funny)

gstrickler (920733) | more than 2 years ago | (#39850797)

If corporations are people, then this is a suicide note from Hulu. I recommend mandatory confinement to a mental ward of a hospital for 72 hours of observation. Since Hulu, as a corporation is actually a gestalt entity of the board of directors and officers, they must all be placed in the same mental ward so that the gestalt entity can be observed.

Re:Corporate suicide (1)

gstrickler (920733) | more than 2 years ago | (#39850821)

P.S. IANAL, nor a psychiatrist.

Ha ha - I told you so, you fscking sheep (-1, Troll)

c0d3g33k (102699) | more than 2 years ago | (#39850823)

A few years back when everyone was giddily proclaiming they were ditching cable for the "free" internet services, I said that they would not remain free for long. Now the chickens come home to roost. Now everything is in the cloud. Where will you run to now, fools?

Snaching defeat from the jaws of victory (2)

DarkOx (621550) | more than 2 years ago | (#39850829)

The content industry might not have liked Hulu and they don't like like Netflix. They key point they are missing though is that Hulu + Netflix, found a price point and model that 20 and early thirty somethings found attractive.

They are not going to back to shelling out $60/mo for cable tv. With the recession and jobs being hard to get post college many will never start. Screwing up Hulu from the inside and killing Netflix through starvation and rate jacking is rock dumb. The result we be segregating the market into people with too much money who buy things on iTunes and everyone else. Rather than extracting a few million form Netflix each quarter and enjoying nearly 100% profit from Hulu, they are instead going to get jack and shit when everyone goes back to warez, and boot legs.

They days of pushing ($+50 CATV + (X * $12.99)) / mo are over you can't turn back the clock.

Unclear on the concept (4, Insightful)

rastoboy29 (807168) | more than 2 years ago | (#39850845)

They just...can't...give...up...trying to turn the internet into television.
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