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Brazil Retailer Using Facebook Likes On Its Clothing Hangers

samzenpus posted more than 2 years ago | from the friend-your-shirt dept.

Facebook 112

TheGift73 writes "Retailer, C&A, is putting 'real-time Likes' counters on its hangers in locations around Brazil. The Like data is taken from C&A's Facebook page, where the company has listed its various wares for people to interact with. When a person Likes an item, that Like shows up on the hanger. It is meant to help customers with purchasing decisions. If they are unsure of one item, they can see how many people online think the product is a good buy."

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Really smart!! (1)

Anonymous Coward | more than 2 years ago | (#39913587)

Because it is not something that could be easily abused at all! WoW, I wonder who thought that up.

Re:Really smart!! (4, Insightful)

niftydude (1745144) | more than 2 years ago | (#39913603)

WoW, I wonder who thought that up.

It was thought up by someone who lacks the basic self-esteem required to choose their own clothing.

Re:Really smart!! (5, Insightful)

Maslaka (2633493) | more than 2 years ago | (#39913623)

You mean pretty much everyone? Because girls go out shopping together, either with friends or their boyfriends so that they can get their opinions on how something look. Likewise, many times men have their girlfriend or wife buy them clothes.

And you know what, there is nothing wrong with that. It's socializing and often in life it's good to get other people's opinion on things because most of the time your own are self-constrained and wrong. I guess in introvert geeks mind asking other people for help shames them as they feel it's some kind of competition to be aware and knowledgeable about everything. In normal people's mind it's ok and actually makes them feel good that someone else values their opinion. This is basic human socializing.

Re:Really smart!! (1)

Anonymous Coward | more than 2 years ago | (#39913661)

I could almost care less about what clothing I wear so long as I am comfortable in it and like it.

I NEVER have other people with me when I shop. They just pick out stuff they like or looks good. I could care less about it. That is generally the stuff I don't want. It's uncomfortable. :) I'm 27 though and wearing clothes of a school age kid. BUT it's comfortable unlike the clothing most people wear to the office. I get to work from home most of the time. I do have two pairs of dressy black pants and a few collared shirts though... for when I need to interact with customers.

Re:Really smart!! (2)

Maslaka (2633493) | more than 2 years ago | (#39913721)

I NEVER have other people with me when I shop. They just pick out stuff they like or looks good. I could care less about it. That is generally the stuff I don't want. It's uncomfortable. :)

So why not express that to them instead of complaining about it on Slashdot? Tell what you like. They can't read your mind.

Re:Really smart!! (5, Insightful)

MoonBuggy (611105) | more than 2 years ago | (#39913921)

I've always found "I don't care how I look" to be the geek equivalent of the general public's "I don't understand maths". Both are shouted proudly, to separate oneself from the other group (those vapid socialites who base everything on appearance/those sweaty geeks who spend their lives in the basement with lines of code rather than people), when really neither are attitudes to be proud of. Of course there are times when there's no harm in looking a mess, but that's rarely what people seem to mean - it's often more of a day-to-day lack of care.

Sure, in an ideal world, people wouldn't judge on appearance, but that's not the planet we live on - there's no need to be uncomfortable, or look like a corporate drone, or even stand out particularly if you don't want to, but a high quality pair of jeans (the difference between good and crappy is vastly noticeable, even if you can't put your finger on exactly why that is) paired with a well-fitted button down shirt, a decent belt, and a good pair of shoes takes no more real effort than cargo pants and a t-shirt. Both are socially acceptable, but the former will immediately make a better impression on pretty much everyone you meet - they're better disposed to you, you feel more confident as a result, and so it goes on. The latter, to most people, would be the equivalent of needing to take out your phone to calculate a simple tip while you're out to dinner with a bunch of engineers - again it'd probably pass without comment, but it'd leave a subtle negative impression and modify people's disposition (conscious or otherwise) towards you as a result.

Re:Really smart!! (1)

Anonymus (2267354) | more than 2 years ago | (#39913935)

That's a really good way of putting it, I agree completely. Just wanted to let you know, since I have no mod points :)

Re:Really smart!! (1)

MoonBuggy (611105) | more than 2 years ago | (#39915075)

Thank you.

THANK YOU (0)

Anonymous Coward | more than 2 years ago | (#39914201)

I've been trying to say that to geeks for years, and it always fell on deaf years. "It's all about the content," they said. Sure, it's true for coding, but not for social norms. When's the last time anyone dated someone based solely on their personality?

Re:Really smart!! (1)

Asic Eng (193332) | more than 2 years ago | (#39914237)

in an ideal world, people wouldn't judge on appearance

Depends what you judge I think. If it's about judging whether someone is trustworthy, good in his job or interesting to listen to - yeah it doesn't make sense to judge on appearance. It's perfectly reasonable to judge whether you find someone pretty based on appearance. (Certainly there are other factors which can attract you to people - like a sense of humor, warmth or a fascinating intellect - but being pretty is one and that's legitimate, too.)

Re:Really smart!! (2, Interesting)

Anonymous Coward | more than 2 years ago | (#39914669)

again it'd probably pass without comment, but it'd leave a subtle negative impression and modify people's disposition (conscious or otherwise) towards you as a result.

IMHO, this is the most important part of your post. I offer that we should continue to dress and calculate as we please (regardless of 'effort' as you put it) and other people should continue to respond to it in any way they feel socially inclined. There are those of us that really, truly don't care about a person's disposition towards us, and there's nothing wrong with that as long as we can productively operate within the bounds of society. No man is an island, but that doesn't mean some of us haven't created a very nice peninsula for ourselves to live on with like-minded individuals. And the rest can fuck off if they don't like our jeans :).

Please stop pushing homogeneity (yes, that's what it is: our current idea of 'social acceptability' is essentially being differently the same) or any more tips on how to effortlessly pass as homogeneous. Posts like these are the general public equivalent of the geek's "I know you don't understand [or care] about math, but here's how to easily [for my own personal measure of easy] do it anyway -- because you should."

Re:Really smart!! (1)

MoonBuggy (611105) | more than 2 years ago | (#39915137)

A very reasonable post, although I must say I disagree with your implication that I'm 'pushing' anything. If you've looked at things from both sides and made your choice then I applaud you - it's certainly not my place to tell you how to behave. That said, I obviously think my way is the right way of doing things (hell, who doesn't?) and to that end I offer my opinion as best I can.

Re:Really smart!! (2)

SydShamino (547793) | more than 2 years ago | (#39917569)

I don't think "social acceptability" means "homogeneity" unless you consider "putting thought into one's decisions" to be a homogeneity to frown upon.

There are plenty of individual styles that work for unique individuals, based on their personalities, body shape, and mannerisms, to forever preclude a homogenous society where there is free will to make one's own clothing choices. And honestly, I'm happy that people are willing to put that much careful considering into something, as it shows the general public can when sufficiently interested. Now they just need to become interested in privacy or freedom or responsible politics or something else besides (or in addition to) fashion - which is a much smaller leap than generating interest in someone who has none at all.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39914879)

So you're saying that, instead of being honest, trustworthy, or having actual skills, I can merely trigger a person's visual cortex via the vestigial courtship display response and they will assume all that?

Fascinating.

Captcha: pounding

Re:Really smart!! (1)

MoonBuggy (611105) | more than 2 years ago | (#39915183)

I didn't say 'instead of', but it sure as hell gives you an advantage. In my experience it's a sliding scale between ability, appearance and confidence - the more you have of one, the less you need of the others. A vast generalisation, of course, with somewhat overlapping criteria, and it breaks down at the extremes (you don't get surgeons with zero ability, nor business executives with zero confidence, for example), but not a bad rule of thumb.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39915591)

You're right about this, and it's where a lot of geeks undermine themselves in their interactions with others. A large part of life is putting on a show to impress others, rather than just getting by on your abilities. A well-dressed, self-confident, smart person will do a lot better than a slovenly person with good technical skills.

Re:Really smart!! (1)

Anonymous Coward | more than 2 years ago | (#39915619)

A large part of life is putting on a show to impress others, rather than just getting by on your abilities.

Suddenly I understand politics.

Re:Really smart!! (1)

Sir_Eptishous (873977) | more than 2 years ago | (#39915421)

Translating for American audience:

"I don't understand maths".

I hate math

Re:Really smart!! (1)

gfxguy (98788) | more than 2 years ago | (#39917403)

What makes you think that, because someone buys their own "comfortable" clothes, that necessarily means he doesn't buy good quality, decent looking clothes?

But I also don't like people picking out clothes for me. That doesn't mean I walk around in cheap jeans and raggedy t-shirts; I wear nice button down shirts and shoes to work, I just happen to pick them out myself. I don't like shoes with tassels, and I'm not afraid to tell my wife to return them when she buys something like that for me. So sue me.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39913979)

I almost couldn't care less about what clothing I wear so long as I am comfortable in it and like it.

I NEVER have other people with me when I shop. They just pick out stuff they like or that looks good. I couldn't care less about it. That is generally the stuff I don't want. It's uncomfortable. :) I'm 27 though (so really should understand basic grammar) and wearing clothes of a school age kid. BUT it's comfortable unlike the clothing most people wear to the office. I get to work from home most of the time. I do have two pairs of dressy black trousers and a few collared shirts though... for when I need to interact with customers.

Sorry, I couldn't read that without fixing it. Sorry about the trousers :)

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39914123)

Actually it sounds like you could NOT care less. Fool.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39914491)

I NEVER have other people with me when I shop. They just pick out stuff they like or looks good. I could care less about it. That is generally the stuff I don't want. It's uncomfortable. :) I'm 27 though and wearing clothes of a school age kid. BUT it's comfortable unlike the clothing most people wear to the office. I get to work from home most of the time. I do have two pairs of dressy black pants and a few collared shirts though... for when I need to interact with customers

Go to a tailor. Seriously. Clothes off the rack are meant to fit as many people as possible which means they fit hardly anybody well. A tailor can make you clothes that both look good and are comfortable. Yes, it's more expensive. It's also worth it.

Re:Really smart!! (2)

bickerdyke (670000) | more than 2 years ago | (#39913701)

You mean pretty much everyone? Because girls go out shopping together, either with friends or their boyfriends so that they can get their opinions on how something look.

They don't want that opinion if that dress makes her ass really look fat.

Re:Really smart!! (1)

Intrepid imaginaut (1970940) | more than 2 years ago | (#39913725)

Its kind of a rhetorical question anyway, I mean are there any clothes that make a skinny ass look fat? /foreveralone

Re:Really smart!! (2)

Maslaka (2633493) | more than 2 years ago | (#39913745)

White clothes enhance size/fatness, black clothes hide it, and hide you too. Which is also why many nerds wear black clothes =P

Re:Really smart!! (1)

SuricouRaven (1897204) | more than 2 years ago | (#39913901)

Horizontal stripes are fattening, vertical are thinning. It's an optical illusion. Regarding colors though... no.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39914135)

Actually the optical illusion is the other way around, vertical stripes makes you look fatter.

Re:Really smart!! (1)

Anonymous Coward | more than 2 years ago | (#39913933)

Obviously you haven't been to Brazil. Some women ASPIRE for a bigger butt.

Re:Really smart!! (5, Funny)

adamchou (993073) | more than 2 years ago | (#39913707)

This is basic human socializing

I don't get it

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39913915)

Pick nits out of each others hair is now frowned upon?

Re:Really smart!! (3, Informative)

niftydude (1745144) | more than 2 years ago | (#39913729)

You mean pretty much everyone? Because girls go out shopping together, either with friends or their boyfriends so that they can get their opinions on how something look. Likewise, many times men have their girlfriend or wife buy them clothes.

I highlighted the important bit of what you said. I'm OK with people getting opinions from friends about stuff.

But tfa is about people getting recommendations from complete strangers. And imho, this is a whole new level of needy.

Re:Really smart!! (3, Insightful)

WrongSizeGlass (838941) | more than 2 years ago | (#39913989)

But tfa is about people getting recommendations from complete strangers. And imho, this is a whole new level of needy.

Don't forget that this can also be used to determine what not to buy. A lot of people like this? Then I'm not going to buy it because I don't want to look like everyone else. Now, where's the rack that's beta testing the new "Don't Like" button?

Re:Really smart!! (1)

JoeMerchant (803320) | more than 2 years ago | (#39914725)

tfa is about people getting recommendations from complete strangers.

Be nice, there are lots of facebook users who don't actually have any real friends...

Re:Really smart!! (1)

halcyon1234 (834388) | more than 2 years ago | (#39914851)

...either with friends or their boyfriends....

I'm OK with people getting opinions from friends about stuff.
But tfa is about people getting recommendations from complete strangers. And imho, this is a whole new level of needy.

Unless those friends were initial trendsetters, they got their opinion from their friends, who got those opinions form their friends-- and so forth down the line. Some of those opinions will have also come not from friends, but from loose acquaintances, or a fashion blog, or a magazine, or by seeing someone else wearing it (and that person got their taste from...)

So the opinion of the 1-degree-seperated friends is still the opinion of a stranger-- it's just transitive.

The "like" hanger is no different-- except that it provides the store with more marketing data and IT overhead.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39915149)

how is this different from reading a review?

Re:Really smart!! (1)

Ol Olsoc (1175323) | more than 2 years ago | (#39916811)

I highlighted the important bit of what you said. I'm OK with people getting opinions from friends about stuff. But tfa is about people getting recommendations from complete strangers. And imho, this is a whole new level of needy.

And it's just going to be another astroturfing campaign.

For some people like me, I'll assume if Facebook users like it, it's lame.

Re:Really smart!! (1)

Nursie (632944) | more than 2 years ago | (#39913787)

Eh, most men I know go clothes shopping rarely, and by themselves. The ones that have the wife or girlfriend along are usually the ones that care about it the least, so let her pick because that way is less trouble.

Me, I pick things I like the look of, usually these are black things.

Re:Really smart!! (4, Interesting)

SuricouRaven (1897204) | more than 2 years ago | (#39913905)

The boyfriend isn't there to offer opinions. Anyone who can get a girl friend knows the importance of lying when asked about clothes. The boyfriend is taken to serve as a pack-mule.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39914811)

Or in most cases, someone to spend time with while shopping. There are these nifty things called carts...

Re:Really smart!! (-1)

Anonymous Coward | more than 2 years ago | (#39914221)

in introvert geeks mind [snip] In normal people's mind

You are a fucking bigot. Please kill yourself.

Not so smart!! (1)

David_Hart (1184661) | more than 2 years ago | (#39917251)

The "Like" system works well for goods that do not require a personal touch. Where it falls down is individual taste and fit, requiring that personal touch. The reason why women go out shopping together is because their friends can instantly judge the personal factors when they try on that cute dress. The point is, when it comes to clothing, trusting a stranger's opinion is much worse than trusting your own....

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39917739)

many times men have their girlfriend or wife buy them clothes

I have no guess as to how many other men this applies to, but I have my wife buy many of my clothes not because I need the validation of her opinion, but because I hate going shopping.

Re:Really smart!! (1)

ByOhTek (1181381) | more than 2 years ago | (#39913841)

No, that is who it targets

It was probably thought up by someone who wanted a quick boost in sales.

Re:Really smart!! (3, Insightful)

c (8461) | more than 2 years ago | (#39913941)

It was thought up by someone who lacks the basic self-esteem required to choose their own clothing.

It was thought up by a marketing dweeb who thinks they can artificially increase the perceived popularity of higher margin items.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39913971)

WoW, I wonder who thought that up.

It was thought up by someone who lacks the basic self-esteem required to choose their own clothing.

And that is why CowboyNeal is my personal shopper.

Re:Really smart!! (1)

tomhath (637240) | more than 2 years ago | (#39914537)

It was thought up by someone who lacks the basic self-esteem required to choose their own clothing.

No, it was thought up by smart marketers who know that their customers lack said self-esteem. Pushing fads has been around forever.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39915187)

It was thought up by geeks and implemented using money from other geeks who believe that think anything connected Facebook is worth at least $B(r)azillion.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39915513)

Fuck Facebook.

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39917191)

Says the guy in the clown outfit who posting on slashdot hoping to get modded up....

Re:Really smart!! (1)

GuldKalle (1065310) | more than 2 years ago | (#39913625)

Because it is not something that could be easily abused at all!

Are you talking about the Facebook Like system?

Re:Really smart!! (1)

Sepodati (746220) | more than 2 years ago | (#39913683)

What abuse? Say a plain white t-shit gets 10-million likes. What abuse was done?

Re:Really smart!! (1)

captainpanic (1173915) | more than 2 years ago | (#39913713)

What our Anonymous Coward means is that huge amounts of people would vote for Cowboy Neal, if he'd ever come out with a fashion line.

That kind of abuse.

Re:Really smart!! (1)

niftydude (1745144) | more than 2 years ago | (#39913733)

What our Anonymous Coward means is that huge amounts of people would vote for Cowboy Neal, if he'd ever come out with a fashion line.

That kind of abuse.

But the store probably welcomes that kind of abuse: they get to sell fashion disasters they accidentally stocked to people relying on facebook likes.

Re:Really smart!! (1)

Sepodati (746220) | more than 2 years ago | (#39913769)

Same question... what's the abuse? I know this is Slashdot, but do you really think people are so ignorant that they can't make a decision except based on this number? Just like some game getting 4.5/5 stars and another only 2/5. It's a data point that may help me make my decision, but it's not going to be the only deciding factor.

Re:Really smart!! (2)

Asic Eng (193332) | more than 2 years ago | (#39914273)

The green t-shirt would feel depressed because it only got 4 likes.

Re:Really smart!! (1)

smooth wombat (796938) | more than 2 years ago | (#39914947)

The green t-shirt would feel depressed because it only got 4 likes.

And if I had a Facebook account, I would be one of the ones to Like it.

I once found an ultra-bright yellow shirt from Izod at a store that was going out of business. It was nearly as bright as the noonday sun and I wanted it. Unfortunately, it was only just that shirt and it was in an XL size (I'm a small) so I couldn't get it.

I have searched every store I go in, including outlets, trying to find that shirt, but to no avail. It would have a glorious day as I walked around my work, people shielding their eyes as I walked by, and it would have been even worse (read, better) outside on a sunny day.

That shirt would have been one of my prized possessions. :(

Re:Really smart!! (0)

Anonymous Coward | more than 2 years ago | (#39914765)

WoW, I wonder who thought that up.

Too much of Warcraft? It should have been just "Wow" not "WoW".

The sheep says, "Baaah". (-1, Flamebait)

Nutria (679911) | more than 2 years ago | (#39913611)

Remind me not to have any respect for women who buy clothing because women like the clothes.

(I'll criticize men's sheep-like qualities when you post a story about Bud Light.)

It's fashion (5, Insightful)

jandar (304267) | more than 2 years ago | (#39913621)

Fashion is always about wearing things other people find good looking.

Re:It's fashion (1)

AmberBlackCat (829689) | more than 2 years ago | (#39914009)

The problem is it's only telling you how many people like it, not how many people don't like it.

Re:It's fashion (0)

Anonymous Coward | more than 2 years ago | (#39914855)

Exactly, that's been my pet peeve about the like system. It's a ratchet effect, it can only be liked.

Re:It's fashion (0)

Anonymous Coward | more than 2 years ago | (#39915289)

That's a different application called Snype.

Re:It's fashion (1)

Nutria (679911) | more than 2 years ago | (#39914939)

Or... "Fashion is always about replacing your wardrobe yearly because Marie Claire says that last year's fashions are horribly out of date."

OTOH, think how many people would lose their jobs without artificially-generated churn...

Re:The sheep says, "Baaah". (1)

Maslaka (2633493) | more than 2 years ago | (#39913631)

Obligatory xkcd: http://xkcd.com/610/ [xkcd.com]

Re:The sheep says, "Baaah". (3, Funny)

Anonymous Coward | more than 2 years ago | (#39913639)

Girl like clothes. Man like beer. Me big sexist.

Re:The sheep says, "Baaah". (-1)

Anonymous Coward | more than 2 years ago | (#39913673)

when you post a story about Bud Light

Bud Light is absolute piss and is *barely* a beer.

Dammit (0)

Anonymous Coward | more than 2 years ago | (#39913627)

And this is why marketing and advertising people are the worst people in the world. There is NOTHING they won't try to exploit.

IF murdering people got sales... They'd do that too.

When are we going to load up the 'B' ark?

'like' != 'good buy' (-1)

Anonymous Coward | more than 2 years ago | (#39913655)

Of all the mindless, vapid... you know what? Go right ahead. Go on, assert your individuality that way. There's a good little consumer.

It is Brazil, but... (3, Informative)

Anonymous Coward | more than 2 years ago | (#39913659)

C&A is from Netherlands - http://www.c-and-a.com/uk/en/corporate/company/about-us/ca-international/

That's nothing! (2)

tinkerton (199273) | more than 2 years ago | (#39913703)

My clothes and various bodily appendages have Like buttons attached to them and when you push them it adds to the counter on the related page of my facebook account.

Get over it. (1)

PessimysticRaven (1864010) | more than 2 years ago | (#39913743)

Shocker this, the Slashdot community hates anything to do with Social Media anyway. Why am I still surprised on the vitriol?

That said, I think this is an amusing idea. Sure, some people will buy according to like-counts, but I would HOPE that that would be a small percentage compared to those that buy by personal taste and fit. This is only the obvious next-step beyond typical advertising.

Now, if you'll excuse me, I have to see a man on Craigslist about buying a bridge.

Re:Get over it. (0)

Anonymous Coward | more than 2 years ago | (#39913789)

I still wonder why I even come to here. If it wasn't for the funny jokes and the occasional insightful posts, this place would be no better than any other comment textboard on any other article-based site.

Slashdot always seem to be anti anything that isn't a information missile capable of destroying anyone trying to steal the fact that they like kittens and make the world know.
OH NO KITTENS, NOW EVERYBODY KNOWS MY UNIQUE DEEP AND DARK SECRET, LIFE OVER.
Paranoia here is a little overboard. Actual paranoia at that, not just people kidding around. The likes who use HTTPS everywhere not for the security benefit, but for the "now nobody is watching me" benefit.

I seriously don't understand it.
Funnier yet is most of these people:
1) live in society
2) have medical, dental, insurance, finance in general and countless other entities both in government and outside government recording every transaction you make with another person using any of these services.
3) Even interacting with people directly, you are still leaving behind records of that IN THEIR HEAD. Being Slashdot, you should know that this is still a valid method of record keeping.

Why haven't you faked your own death and moved to the mountains yet? Or how about that nice forest you saw in the middle of nowhere?
Why not just make an underground fortress like something out of Minecraft and hermit?
I honestly think of some people on this site were to see the lockers of information JUST FOR THEM they would have a heart attack or something.

So, really, guys, what's with the actual paranoia about interacting with other people?

Re:Get over it. (1)

cayenne8 (626475) | more than 2 years ago | (#39917151)

Why haven't you faked your own death and moved to the mountains yet? Or how about that nice forest you saw in the middle of nowhere?

Why not just make an underground fortress like something out of Minecraft and hermit? I honestly think of some people on this site were to see the lockers of information JUST FOR THEM they would have a heart attack or something.

So, really, guys, what's with the actual paranoia about interacting with other people?

Says the Anonymous Coward.....

Peer Pressure at its worst (0)

Anonymous Coward | more than 2 years ago | (#39913781)

But Mom, everybody likes this. If I don't wear this nobody will like me.

Excellent idea (2)

MastaBaba (530286) | more than 2 years ago | (#39913837)

Geeks wouldn't care too much about what they wear, but those that actually take the time to 'like' an item of clothing on C&A's Facebook page typically do. And they will typically also care about what others think about the clothing they wear. Then, bringing this online voting system into the real world is clever and functional. Those who care about it now have it at their finger tips. Those that don't care about it, well, don't have to care about it.

Re:Excellent idea (1)

CastrTroy (595695) | more than 2 years ago | (#39914447)

I could also see how this could get hijacked by 4chan or something else to see how many likes they could get on either ugly or just impractical clothing items. See if they could control what people bought by controlling the like count on a particular item. People are definitely sheep when it comes to what clothing they wear. If they think it's popular and others like it, then they will buy it.

There is a difference between liking and buying (1)

Craefter (71540) | more than 2 years ago | (#39913931)

I like fast cars, hot women and a 10Gbit internet connection. Unfortunately my actual buying capacity is lagging behind my ambitions.

But if all those people who "like" something want to share this with me and would chip in, I could be tempted to buy that Lambo.

Re:There is a difference between liking and buying (0)

Anonymous Coward | more than 2 years ago | (#39914471)

If the flashing light ups the temptation factor, it serves a purpose. It could also be a harbinger of the imminent discount or the likely discontinuation.

The promise of the system is obvious, I'd like to see the math the justifies it's purchase and the correlation of Facebook likes to profit margins.

This is just a test folks! Nothing real here, yet. Move along.

what's next, cameras? (0)

Anonymous Coward | more than 2 years ago | (#39913951)

yeah, cameras...

And if the clothing switched hanger? (0)

Anonymous Coward | more than 2 years ago | (#39914005)

The way I have seen some women shop for clothes I can see alot of switcheroo.. maybe that product is not really liked?

On the hanger? (5, Interesting)

ArsenneLupin (766289) | more than 2 years ago | (#39914021)

What if some customer picks up an item, tries it on, doesn't like it (no pun intended...), and puts it back ... on the wrong hanger?

Or is there some RFID tag by which the hanger identifies the actual piece of clothing hanging on it? Doesn't look like it, as the picture near the article shows a row of empty hangers happily showing a count... And would be difficult to implement anyways if ever this is used in a rack which is much more packed, where a hanger might detect the piece of clothing hanging on the hanger next to it...

Re:On the hanger? (1)

shadowrat (1069614) | more than 2 years ago | (#39914321)

I think you are scrutinizing too much. This is not guaranteeing that people's clothes are liked. It's about impressing people with a number on a hangar. If a shirt is on a hangar with an attractive number and someone buys it. The system is working as designed.

Re:On the hanger? (1)

Sepodati (746220) | more than 2 years ago | (#39914467)

I would imagine this is more of an advertisement rack showing the numbers and there are other racks with the actual various sizes that people can try on.

Re:On the hanger? (1)

jones_supa (887896) | more than 2 years ago | (#39915303)

This hanger system does not have to be an extra-proof secured system with all corner-cases solved to still be useful in many situations. That situation can even be improved by having labels in the hangers and have staff replace the clothes if someone still puts them into wrong ones.

Re:On the hanger? (1)

ArsenneLupin (766289) | more than 2 years ago | (#39915693)

This hanger system does not have to be an extra-proof secured system with all corner-cases solved to still be useful in many situations.

Corner case? I'd say pretty common case. Customer hesitates between 3 items, takes all of them to fitting room, and then doesn't quite remember (or care...) on which hanger each was... In a reasonably busy shop this is gonna happen within hours of the clothes being on display.

That situation can even be improved by having labels in the hangers

On the photos, it didn't look like the hangers had labels (except for the count itself.

have staff replace the clothes if someone still puts them into wrong ones.

... in a shop which might potentially have hundreds or thousands of different items... They'd need to have staff on the payroll who did nothing else than rehanging clothes for the entire day.

We're all DEVO (0)

Anonymous Coward | more than 2 years ago | (#39914047)

Freedom of choice is what you got. Freedom from choice is what you want.

I wish C&A: (0)

Anonymous Coward | more than 2 years ago | (#39914079)

would stop selling low cost garments and wasting money on marketing gimmicks but instead focused on improving the working conditions [www.rnw.nl] of garment workers.

What a piss-poor article (1)

A nonymous Coward (7548) | more than 2 years ago | (#39914267)

If you’ve got a poorly made, ill-fitting shirt, you’re probably not going to be swayed into buying the piece just because it has 482 likes on Facebook. Similarly, if the item has only two likes, but makes you look like you’ve done nothing but get massaged on a beach in Bora Bora, you’re probably going to buy it regardless of its online popularity.

Something is probably not going to get liked much if it is poorly made. Something which makes people look great (whatever that is) probably will get liked more. Sure there will be outliers, both people and clothes, but the general case holds.

Instead of just laying on the snark, the idiot could have thought for a second and realized that the biggest flaw is switching clothes and hangars. Someone takes 3 shirts into a dressing rooms, tries them on, puts them back on the wrong hangars. Why didn't this idiot "reporter" stretch a few brain cells and think of that? Maybe the store has some way of preventing that. Maybe the loss prevention tags tell the hangar what the shirt id is, and swapping doesn't affect it. I'd like to know that.

Bias (2)

thegarbz (1787294) | more than 2 years ago | (#39914311)

This is unfortunately a one sided review system. The big problem with facebook's "like" system is that there's no "dislike" button. As such a product with seriously polarised opinions would look the same as any other popular product because people can't voice their dissatisfaction.

Fashion tips from? (2)

Conspire (102879) | more than 2 years ago | (#39914353)

yeah, I prefer my wardrobe to conform with the genre of those incredibly interesting people that play farmville and mafia wars.

All the idea needs is spam (1)

msobkow (48369) | more than 2 years ago | (#39914407)

All the idea needs to feed it's database is spam. Consumers and users sending pictures of products to all their friends and relatives on Facebook so they can decide if they "like" a product.

It's as slimy as those Australian scum with their astroturf "marketing".

In Soviet Brazil (0)

Anonymous Coward | more than 2 years ago | (#39914411)

..... Clothes likes on you.

dating (0)

Anonymous Coward | more than 2 years ago | (#39914483)

Sounds like a good idea to use with girlfriends

How many lifelines do you get when shopping? (1)

JTsyo (1338447) | more than 2 years ago | (#39915151)

Asking a friend is simple. Wonder how they would work in eliminating half the choices.

Isn't the most accurate "like" a purchase? (1)

Anonymous Coward | more than 2 years ago | (#39915321)

Cool Idea...But isn't the most accurate "like" a purchase?

My ex-wife's brother was the head C&A marketee (0)

Anonymous Coward | more than 2 years ago | (#39916419)

This kind of policy matches his douchiness level completely. Over 9000!

that awkward moment (1)

hagnat (752654) | more than 2 years ago | (#39916971)

when you learn something about your own country in a foreign news site :P

Sure (0)

Anonymous Coward | more than 2 years ago | (#39917055)

And the manufacturers will be honest and not purposely drive up the like counters for their own products..

What hardware/software is being used (0)

Anonymous Coward | more than 2 years ago | (#39917185)

So /.'s, what hardware and software bits are being used to accomplish this?

I notice that the hangers are mounted to the pole suggesting that the displays are wired to a controller somewhere, possibly via RS232/RS432. I suspect the displays are addressable to allow for different products. I also would think that the controller is attached to a laptop/PC which actually calls a FACEBOOK API to retrieve the LIKES.

it's smart (1)

Pirulo (621010) | more than 2 years ago | (#39917891)

but for most females they still need a "let me see how your ass looks in it" button
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