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Kinect: You Are the Controlled

timothy posted about 2 years ago | from the read-'em-but-avoid-weeping dept.

Microsoft 156

theodp writes "GeekWire reports on a newly-surfaced Microsoft patent application for 'Targeting Advertisements Based on Emotion', which describes how information gleaned from Kinects, webcams, online games, IMs, email, searches, webpage content, and browsers could be used to build an 'Emotional State Database' of individuals' emotions over time for advertisers to tap into. From the patent application: 'Weight-loss product advertisers may not want their advertisement to appear to users that are very happy. Because, a person that is really happy, is less likely to purchase a self-investment product that leverages on his or her shortcomings. But a really happy person may purchase electronic products or vacation packages. No club or party advertisers want to appear when the user is sad or crying. When the user is emotionally sad, advertisements about club parties would not be appropriate and may seem annoying or negative to the user. Online help or technical support advertisers want their advertisements to appear when the user is demonstrating a confused or frustrated emotional state.'"

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156 comments

Why am I thinking of the old Clippy cartoon... (5, Funny)

houstonbofh (602064) | about 2 years ago | (#40276741)

Why am I thinking of the old Clippy cartoon, "You look like you are writing a suicide note..." and now with ads for rope, guns, cheap Canadian pharmacies...

Re:Why am I thinking of the old Clippy cartoon... (0, Offtopic)

Anonymous Coward | about 2 years ago | (#40276797)

Canadian pharmacies are the free market solution to the unsustainable policies we have in place in the US. Regulate it more; we'll find more ways around your oppressive rules.

Re:Why am I thinking of the old Clippy cartoon... (2)

ifiwereasculptor (1870574) | about 2 years ago | (#40277011)

Yeah. Also, noticing that you're getting ads for depressed people can be quite depressing.

Re:Why am I thinking of the old Clippy cartoon... (2)

xstonedogx (814876) | about 2 years ago | (#40277063)

In my experience with depression... depressed people just shouldn't watch TV. There are so many possible triggers (depending on their underlying issues) and so much that can cause even a healthy person to get down, a truly depressed individual doesn't stand a chance.

Re:Why am I thinking of the old Clippy cartoon... (5, Insightful)

ifiwereasculptor (1870574) | about 2 years ago | (#40277111)

In my experience with TV, no one should watch it.

Re:Why am I thinking of the old Clippy cartoon... (1)

i_ate_god (899684) | about 2 years ago | (#40277173)

But movies are fine right?

Re:Why am I thinking of the old Clippy cartoon... (2)

davester666 (731373) | about 2 years ago | (#40277555)

Just stick to porn. No commercials.

Re:Why am I thinking of the old Clippy cartoon... (0)

Anonymous Coward | about 2 years ago | (#40278363)

But low def porn.... HD 3D porn is just..... Eeeeeeeeewwwww!

That's not a birthmark on her rump, it's a fricking BOIL! HD IS NOT GOOD FOR PORN!

Re:Why am I thinking of the old Clippy cartoon... (1)

Anonymous Coward | about 2 years ago | (#40277577)

Yes, as they limit the exposure to just a few hours at best and the subject matter is usually constrained.
Watching Fox for 8 hours would probably make you retarded.

Re:Why am I thinking of the old Clippy cartoon... (4, Insightful)

houstonbofh (602064) | about 2 years ago | (#40277077)

Yeah. Also, noticing that you're getting ads for depressed people can be quite depressing.

On that note, when you are doing research, and you come across a company you have never heard of before, and go to their website, AND THEN SEE THE SAME FRICKIN BANNER ADD ON EVERY OTHER WEBSITE FOR WEEKS, does this actually make anyone want to buy the product? It actually drove me away from both Simple Mobile, and Data Foundry. And they both had products that actually sounded pretty good until I was hounded away...

Re:Why am I thinking of the old Clippy cartoon... (2)

mwvdlee (775178) | about 2 years ago | (#40277113)

No, but I do enjoy seeing adverts weeks on end for a product I already bought; it makes me feel popular.

Re:Why am I thinking of the old Clippy cartoon... (0)

Howitzer86 (964585) | about 2 years ago | (#40277775)

You must use Chrome.

I also use it, and I had that happened to me but with UStudio ads. Then I cleared my history, cache, download history, cookies, form data, and even my saved passwords. After that, the annoying ads went away. I would also get ads for software I had already bought, and a bank that I already use. It was like being infected with malware as a condition of running an otherwise fine browser.

Re:Why am I thinking of the old Clippy cartoon... (3)

Lumpy (12016) | about 2 years ago | (#40278369)

I never have that problem.. I installed Adblock Plus. How in the world have you not discovered adblocking plugins for your browser?

Re:Why am I thinking of the old Clippy cartoon... (5, Funny)

Anonymous Coward | about 2 years ago | (#40277019)

You appear to be in love... would you like to order a box of Trojans? Please drop your pants so we can determine the correct size for you.
You appear to be forever alone... would you like to order a Smith & Wesson? Or would you prefer to order Mountain Dew and Cheetos?
You appear to be annoyed... would you like to order a BV Chardonnay?
You appear to be masturbating... would you like to order a fleshlight?
You appear to be attempting self-fellatio... would you like numbers for local cosmetic surgeons?
You appear to be smoking refer... would you like to order Clenbuterol?
You have thrown your controller at the television... would you prefer a new Samsung or anger management classes?
You appear to be horny... check out these barely legal MILF transgender hotties!
You appear bored... whatever you do, don't walk away from your television. We'll find something!
You appear to have beaten your wife... The Law Offices of Gettum, Smackem, and Gethoffski are here to serve you.
You appear to be fat and slovenly... increasing general tax rate to compensate for your poor choices or you can do 50 jumping jacks.
You appear to be thinking independently... calling local authorities and scheduling time in Room 101.

Re:Why am I thinking of the old Clippy cartoon... (5, Funny)

houstonbofh (602064) | about 2 years ago | (#40277109)

You appear to be horny... check out these barely legal MILF transgender hotties!

Couldn't resist. Had to Google.

Re:Why am I thinking of the old Clippy cartoon... (0)

Anonymous Coward | about 2 years ago | (#40277421)

I know there are all kinds of privacy concerns with this, but it would be great if the technology could be used to identify people that are depressed and get them treatment.

I'm not advocating that for the general public, but maybe for special situations, like people that have a history of depression and want monitoring. Or people taking medicine for depression but their doctors are still calibrating the dosage.

Re:Why am I thinking of the old Clippy cartoon... (1)

stranger_to_himself (1132241) | about 2 years ago | (#40278709)

I know there are all kinds of privacy concerns with this, but it would be great if the technology could be used to identify people that are depressed and get them treatment.

I'm not advocating that for the general public, but maybe for special situations, like people that have a history of depression and want monitoring. Or people taking medicine for depression but their doctors are still calibrating the dosage.

Guys its simple. If I'm reading Slashdot at 1.30am then something must be wrong.

Re:Why am I thinking of the old Clippy cartoon... (1)

jcfandino (2196932) | about 2 years ago | (#40277629)

"You look like you are writing a suicide note..." and now with ads for rope, guns, cheap Canadian pharmacies...

Quite the contrary, this technology avoids selling guns to the depressed consumer. It's bad for business.

Re:Why am I thinking of the old Clippy cartoon... (2)

houstonbofh (602064) | about 2 years ago | (#40278175)

"You look like you are writing a suicide note..." and now with ads for rope, guns, cheap Canadian pharmacies...

Quite the contrary, this technology avoids selling guns to the depressed consumer. It's bad for business.

Only if you want repeat business.

Re:Why am I thinking of the old Clippy cartoon... (0)

Anonymous Coward | about 2 years ago | (#40277937)

Why am I thinking of the old Clippy cartoon, "You look like you are writing a suicide note..." and now with ads for rope, guns, cheap Canadian pharmacies...

Just wait until next year when they file for the "Adjusting user emotion to more marketable states" - which of course should come shortly before the patent for "Digital Opium".

Re:Why am I thinking of the old Clippy cartoon... (2)

EdIII (1114411) | about 2 years ago | (#40277983)

I was thinking that the TV would start talking a nice calm voice when it detects that you are sad and tells you that the Snickers bar will always be your friend and never judge you....

the sad thing is people will buy it (0)

Anonymous Coward | about 2 years ago | (#40276777)

I don't know why anyone would ever buy something like that, but I do know that people will. Just look at how many people use Facebook now, which tracks everything they do online for the purpose of advertising to them.

This will be like that. You might think, "Wow, nobody would ever be that stupid!" but people will just watch.

Re:the sad thing is people will buy it (1)

ifiwereasculptor (1870574) | about 2 years ago | (#40277093)

Well, as long as you're going to be shown ads, you might as well filter them, so you can get only the more interesting ones. While it sucks that marketers will have too much data about you, maybe then smart buyers can be treated to smart advertising, something that cannot exist in a world where ads are shown to everyone and must therefore cater to the lowest common denominator.

Some things I would not like to see anymore: perfume commercials. They are incredibly dumb. You cannot convey a sense of smell in an audiovisual medium, so your TV spot can't have relevant information about your product. Also, car commercials. They focus mainly on prettiness. I want stats. Yes, sometimes they tell you how much hp it has, but so what? What about the torque? How soon is it available, in terms of rpm? And beer ads. Oh, I could keep going all day.

Bottom line is I don't think it's that terrible. Not for ads, mind you. There's a plethora of ways in which this nifty idea can be incredibly abused. I'm thinking mostly information filtering and DRM.

Re:the sad thing is people will buy it (5, Insightful)

EdIII (1114411) | about 2 years ago | (#40277933)

Well, as long as you're going to be shown ads, you might as well

That's a defeatist attitude. Settling for less is the reason why we have a progressively less free, and less private society, and why people with power (influence & money, which is really money and money) continue to abuse people without consequence.

I refuse.

Advertisements are an abomination and only serve as an affront to an advanced and intellectual society. There is no amount of money, or shiny, that will get me to participate in such offensive and vapid wastes of time.

So I can't watch sports anymore because it is a screen full of advertisements. Big deal. If I really liked the sport so damned much... I could get off my ass and go do it. The only difference between me and NASCAR are the police who object to me driving like that.

So I can't purchase new consoles that want to destroy me freedom (specifically peaceful enjoyment of property) and take away my privacy so they can make even more money. Big freakin deal. There will be plenty of open source alternatives (Humble Bundle aint bad) and given enough time, technology like Kinect will be developed by competitors, hacked, and applied to open source alternatives that don't exploit you.

So I can't watch TV anymore. Yeah.... *huge* loss there. I have been set free since I stopped watching TV nearly 10 years ago. There are a couple of shows that I am interested in and I just pirate the web releases that have no commercials and no overlays during the programming itself. Pay for Netflix and purchase DVD box sets when I really like a show.

So I can't stand outside my car when I fill up with gas because those asshats want to put in 30 display screens playing advertisements WITH sound blaring. Fine, fuck-em. I get back in my car and turn on the music a little louder and relax till the indicator says it has stopped filling up.

So I can't get a magazine anymore. Big Whoop. The quality of journalism has plummeted into the depths of the sewer system since I grew up anyways. Far better off just purchasing a book that will have far more detailed information and analysis about a topic than a vapid, attention-getting-whore of a journalistic attempt in some paper.

So I can't listen to the radio anymore. Well that's a dying format anyways. A couple of dollars a month and I get commercial free music and programming at my fingertips, with premium options giving me more on demand control.

So I don't have a usable mailbox anymore because junk mail advertisers fill it up in 2 days with useless and environmentally unsustainable advertising. Solved that more than 10 years ago with a single private mailbox store that filters all presort class mail into the recycle bin for me.

So I can't surf the web anymore like I did when it was first created. Yeah.. that one did not affect me all that much since I was doing my best effort from the start to defeat tracking and prevent advertisements from hitting my screen at all. It is very rare that I encounter one now.

So I can't just allow anybody to email me anymore. I run my own mail server. A couple thousand aliases and counting. Anytime a single piece of SPAM makes it to the inbox (which made it past the filters and RBL's) I just destroy the alias and deliver a new one to the source if I deem it appropriate. My business cards have a random prefix plus my name that I print out. Makes it easier to manage.

In about another 10 years or so I will seriously consider a Kickstarter like project to create augmented reality glasses that can remove all advertisements from my field of view. Granted, that is quite problematic and has serious philosophical and societal implications, but let's face it, by then it will be all out techno-war for your attention and any hope at a peaceful quite life of intellectual pursuits will hinge upon your ability to tune out the massive amount of noise corporations want to throw at you.

Never give up. Never surrender. Plenty of options.. including the best move... not to play.

Re:the sad thing is people will buy it (2)

ifiwereasculptor (1870574) | about 2 years ago | (#40278889)

That's a defeatist attitude.

No, actually it isn't. What I'm talking about is the opportunity to turn "an affront to an advanced and intellectual society" into something actually informative. For me, the ideal advertisement is just like a tech site. Like Slashdot, for example. I learned about the Raspberry Pi here, and that's a product I'm interested in. Ideally, you'd only see advertising that you actually wanted to. And there are many that you do want to see, unless you make no monetary transactions whatsoever. I'd be interested in learning about places that offer organic vegetables nearby. I like to know which tech gizmos are being launched. Why should I shun out ads completely? Their current form is the problem. They are intrusive because they are competing with every other ad in existence, and stupid because they have little time to do so and people are plain uninterested in them (mainly because they are instrusive and stupid). I'll say it again: they can be made into something actually helpful. The fact that a lot of people can't see it says a lot about the low they have reached.

Never give up. Never surrender. Plenty of options.. including the best move... not to play.

Again: we shouldn't be declaring war on advertising. Not even in a metaphor. It's nonsensical and infeasible. Unless they simply die from continued bad of ROI due to lack of interest from the general public, you'll be fighting a useless fight. That isn't fighting, by the way, in any way, shape or form. It's just shunning out things that annoy you. Using an ad blocker, not listening to the radio, getting grumpy when you see an outdoor etc. is hardly taking arms against a sea of troubles. Actively working to make ads either better or obsolete could perhaps be viewed as a struggle of some sort, but what you're doing is more akin to a spoiled kid shutting his eyes, plugging his ears and screaming.

Re:the sad thing is people will buy it (2)

Lumpy (12016) | about 2 years ago | (#40278379)

"Well, as long as you're going to be shown ads, you might as well filter them,"

Why? My internet has been AD-Free for years. There have been tons of choices for ad blocking. Heck some of the recent ones even strip ad's from YouTube.

Re:the sad thing is people will buy it (0)

Anonymous Coward | about 2 years ago | (#40278499)

some of the recent ones even strip ad's from YouTube

Recent ones?
I have never seen an ad on youtube. And I mean never ever.
There was a time when I didn't even know they had ads, until someone else complained about them..

Re:the sad thing is people will buy it (0)

Anonymous Coward | about 2 years ago | (#40278903)

you have to keep updating, youtube keeps changing how they do the ads to get around the blockers.

So yes, Recent ones. If you grab one from 6 months ago it will not work.

Maybe not such a bad thing... (5, Insightful)

newcastlejon (1483695) | about 2 years ago | (#40276779)

If Kinect can see my enraged expression at yet another ad with loud, obnoxious music peddling something I've not the slightest interest in and show a different one I'd be happy... or to be more precise, less angry.

Re:Maybe not such a bad thing... (5, Insightful)

JaredOfEuropa (526365) | about 2 years ago | (#40277253)

Even better: apparently you can wear your "crying" mask for a relaxed, ad-free evening of TV viewing.

Seriously, where have we gone wrong? Somehow, ads seem to have become so important that they have to be crammed into every waking second of our lives (and perhaps into our sleeping time too, at some point). The amount of advertising still seems to be going up, with an every increasing number of commercial breaks, and more recently the annoying popups and overlays during the shows themselves. And everybody's sick of it. Yet there's no apparent consumer outcry for less advertising.

Sure, ads pay for part of the content, but at some point you'd think the market gets saturated. We can increase ads from 6 blocks an hour to 12, have constant overlays, product placement and perhaps ad jingles playing the the background of the show's audio track, but at some point consumers aren't going to buy more, and ad budgets are going to be exhausted. Or have companies entered into some sick arms race, were your ad *has* to be the loudest, and in all of the 12 commercial breaks during one show, in order to beat the competition?

Re:Maybe not such a bad thing... (0)

Anonymous Coward | about 2 years ago | (#40277381)

Loud, obnoxious commercials driving you crazy? Try HeadOn! Purchase it now! Purchase it now! Purchase it now!

Looking for a nice relaxing, ad-free evening of TV viewing? Purchase the new Ad-Free Evening TV Pack, now with 50% fewer ads, and ONLY the ads that YOU want to see. This ad sponsored by the new Cinco Deluxe "Crying" Mask... it uses your real tears!!! Buy two of them!!!

Re:Maybe not such a bad thing... (0)

Anonymous Coward | about 2 years ago | (#40278029)

Until it ends up stuck in a loop showing ad after ad and you come to the realization you have a semi-menstrual Kinect you have to compliment just to play a game you already fucking paid for - ah technology, pissing me off without even using it.

Re:Maybe not such a bad thing... (1)

Asic Eng (193332) | about 2 years ago | (#40278163)

Just because they are filing for that patent doesn't mean they have any plans using it. I imagine MS - like many technology companies - have a program where employees are encouraged to submit patent ideas. The idea is to pad the patent war chest - you will need it to defend yourself even if you don't want to attack.

Basically there is no part in the typical company patent program which says: "let's see if we can use this". Either the patent is submitted by the design group which implements it (or could implement it) or they will never hear from it.

I design ASICs (surprise) and I never hear from patents any of the other design groups in my company file, and I never tell other design groups about the patents we file. Unless the idea is implemented in some module and then reused. We have quite aggressive patent goals, so there would be quite a number.

I suspect somebody at MS had an idea that he thought would pass through the patent process and wanted to get the award money, so that's why he filed it.

Oh and good news: thanks to this MS patent we may now never see this crap idea on Android phones.

Good in the long run? (1)

hardeep1singh (1272968) | about 2 years ago | (#40276805)

Ads might help bring the prices down for Kinect hardware, once its mainstream some version of Adblock for Kinect will come along.

Re:Good in the long run? (0)

Anonymous Coward | about 2 years ago | (#40276877)

Imagine the day it came with a television.

Then imagine the day that black permanent marker goes over it.

Re:Good in the long run? (0)

Anonymous Coward | about 2 years ago | (#40276881)

Just like how once we pay for cable TV in exchange for keeping it ad free! Oh wait...

Re:Good in the long run? (0)

Anonymous Coward | about 2 years ago | (#40276917)

Just like how once we pay for cable TV in exchange for keeping it ad free.

Speak for yourself. Cable-free since 2008 and loving every minute of it.

I don't waste my time on that stupid box anymore and I have all the free time I want to write pointless comments on websites.

Re:Good in the long run? (0)

Anonymous Coward | about 2 years ago | (#40277013)

We cancelled cable in favor of streaming, but Hulu and the major content creators want you to have a cable subscription to be able to stream (which is so retarded on many levels). Thank goodness for piracy. I don't want to go back to the model where they tell you what to watch when they want you to watch it. I won't.

It isn't good or bad. It is just business. (1)

Anonymous Coward | about 2 years ago | (#40276937)

I personally don't like being tracked at this level of detail, because it exposes me to risks of identity theft, lifestyle discrimination, and possibly even government intimidation. Is this just old-people-paranoia over risks so tiny that they are laughable? I really don't know. But I DO know that I maintain completely separate identities on the few social networking tools I actually use (no facebook or linkedin or any of that...my skype account is for work only, my ventrillo account isn't monitored by microsoft or google, none of my email accounts have my real name associated with them, etc).

This doesn't mean I have escaped tracking. By virtue of the fact that I own a credit card I already have a consumer profile available for purchase by anyone with the right industry connections (and so do you, of course). But by keeping my identities scattered, I minimize the amount that any single entity knows about me (and keep it to zero in some cases, since they know something about someone they can't identify), and still get most of the benefits the services provide.

So I am not off the grid, I am just blury. Being blury minimizes my risks. You can be blury too, if you bother to put an ounce of effort into it.

Re:It isn't good or bad. It is just business. (0)

Anonymous Coward | about 2 years ago | (#40277099)

You hit the nail on the head.

Yes, purchases are tracked, with newer facial recognition used, even people paying cash can be identified.

However, this doesn't mean I am going to give what and who I am on a silver platter to people who constantly want to tweak my nose and say that I'm inadequate without their product [1].

By using separate Web browsers, AdBlock, and blocking Flash, it reduces one's identifiable fingerprint greatly. Why should my Vent account have my real name and such linked to it when all I might be doing is hearing some WoW kiddie on a raid stuff a condom-wrapped mic down the toilet, flush repeatedly, and yell, "I AM THE WATER GOD"?

I have multiple E-mail accounts. If someone wants me for work related stuff, I have one addy for that. General crap goes to another. Secure channel [2] stuff goes to a third address.

Yes, our privacy is being destroyed, but why make the advertisers' jobs any easier? Being blurry is a good thing. Especially if the screws get tightened down more and we start seeing arrests due to political views in countries under the guise of "disaffection" or "terrorist thought".

[1]: A real man doesn't compensate by buying a red sports car, Harley, or F-550 with duallies. A real man can use his fingers, toes, and tongue to get the job done.

[2]: A geek should have a gpg or PGP key available somehow, and perhaps signed. Normally it really is rare if someone would bother encrypting a message, but there have been incidents where I am glad I had the ability to speak freely with someone.

Rather disingenuous... (1)

Anonymous Coward | about 2 years ago | (#40276823)

There's no reason a happy fat person wouldn't be interested in a weight loss product. Being happy doesn't mean happy about being fat.

Sounds more like the marketing is targeting the unhappy because they are more vulnerable and susceptible to buying crap; it's not /product/ related

Re:Rather disingenuous... (1)

kdemetter (965669) | about 2 years ago | (#40277341)

Also, unhappy people may be so deep they feel they can't change.
If they sell it as 'easy to lose weight' , many people might be tempted, but it's not going to work. It's just taking money from people who are already unhappy.

I would like to see honest advertisements, about things I really want, with the information I want,and nothing else.
Do that, and not only will it be much less annoying, it will also be more effective ( as you targeting people who actually want to buy it ).

So if it senses I'm angry (1)

anarkhos (209172) | about 2 years ago | (#40276885)

Does it patch me through to MS tech support and turn on my hot cocoa maker?

Re:So if it senses I'm angry (0)

Anonymous Coward | about 2 years ago | (#40277069)

They have hot cocoa makers? that's cool (I think?)

Or do you have one of those commercial ones like they have at gas stations?

In Remembrance . . . . (5, Interesting)

sgt_doom (655561) | about 2 years ago | (#40276961)

Futura Fantasia

Class 201: The Dark Ages

Today we examine the early 21st century nation state once referred to as “America” but now classified as the Dark Age. The political and financial manipulation practiced on the masses then was through a deftly controlled network of so-called think tanks, foundations, research centers and pre-positioned academics.

An excellent example would be a pseudo-educational complex, MIT, later bombed and razed during the Revolution of 2023 (see Mbotu and Heineman, Zeno ScholarGrid, circa 2045), where academics referred to as “economists” would spread propaganda and misinformation while pretending to represent the interests of the people.

One academic poseur, whose position was financed by the military-intel firm, Mitre, would mislead and confuse on labor economics. Another academic poseur, whose position was financed through a series of phantom foundations by the oligarch, the family known as the Rockefellers, would mix truth and fiction, confusing and bewildering the masses while claiming that his backers, the Rockefellers, had given away their fortune through philanthropy.

These were dark times, indeed!

The same political henchmen and women would continue to re-surface in presidential administration through presidential administration, from the Carter administration through Reagan, Bush, Clinton, Bush (the son of the previously mentioned Bush – evidently some type of quasi-dynastic rule?), Obama and Mueller; difficult to believe so many were so easily duped, but literacy was at an all-time low during the Dark Age.

The ruling oligarchs of that period had succeeded in hiding their ownership and wealth, and the populace strangely enough appeared to remain incurious as to who exerted control over their daily lives.

Many routinely believed the political lackeys and servants of the oligarchs were actually in control – difficult as that may be to accept today – that was the reality in that era. (See Rule by the Hegemon, Chao and Zuma, circa 2051).

“Class, please review Chapter 17: Mind Control Through Cloud Computing and Social Networking for next week.”

[Soft tones signal end of session]

Note: Futura Fantasia was the name Ray Bradbury gave his high school newspaper which he published frequently during his later school years.

Ray Bradbury
1920-2012
Rest In Peace, Oh Mighty and Eloquent Wordsmith.

Re:In Remembrance . . . . (0)

Anonymous Coward | about 2 years ago | (#40277145)

Saved, to increase the chances a copy will survive these times.

Re:In Remembrance . . . . (1)

artor3 (1344997) | about 2 years ago | (#40277729)

There's no way Ray Bradbury would write something so hackish. I suspect you just spewed that all out yourself and signed someone else's name to it to make it look legitimate. Even the first sentence is a trainwreck... "...the early 21st century nation state once referred to as 'America' but now classified as the Dark Age." Really? In the future they're going to stop using the name of the country and instead refer to the country as the Dark Age?

I can understand the core points you're trying to make, but you're way too ham-fisted about them, and trying to pass it off as at all related to Bradbury is just shameful.

Re:In Remembrance . . . . (0)

Anonymous Coward | about 2 years ago | (#40278081)

You are indeed correct. The second source of this I could find is: http://slog.thestranger.com/slog/archives/2012/06/10/the-sunday-morning-news/ in the comments, quasi-anonymously, much like the first source, right here on slashdot.

The Race to Implement Two-Way TV (2)

Shavano (2541114) | about 2 years ago | (#40276987)

Just another detail in the race to implement constant commercial surveillance of everybody's home and another reason to opt-out of this technical innovation.

A few more of the stories and the idea of being watched by your TV will seem normal. But not acceptable to me or anybody who cares even slightly about privacy.

Re:The Race to Implement Two-Way TV (1)

houstonbofh (602064) | about 2 years ago | (#40277153)

A few more of the stories and the idea of being watched by your TV will seem normal. But not acceptable to me or anybody who cares even slightly about privacy.

And they did it in the correct order too. You already do not really turn off your TV or cable box any more... Cue Rod Serling)

Re:The Race to Implement Two-Way TV (1)

jmcvetta (153563) | about 2 years ago | (#40277493)

You already do not really turn off your TV or cable box any more...

Sure, the button on the remote doesn't actually turn off the teevee. I was able to work around this using a $3 power strip with mechanical power switch. When my teevee is off, that fucker is OFF.

Re:The Race to Implement Two-Way TV (1)

houstonbofh (602064) | about 2 years ago | (#40278165)

And when you turn on your cable box, you can watch TV in just 30 minutes! (After it updates and downloads the program guide)

Re:The Race to Implement Two-Way TV (1)

Anonymous Coward | about 2 years ago | (#40277157)

I do see this becoming a generation thing too. I'm of the older ones who has lived a life without being on cameras 24/7, either the camera on the MacBook, the iPhone, the iPad, or on the Kinect. Younger people are used to being filmed constantly.

It is no wonder that this technology is being used for this. I'm just waiting for the camera or mic to be used to detect things like mentioning a protest march or even just buying American, and then watch the police swoop down and nail people for "conspiracy" charges.

The biggest coup a police state can do next to disarming its citizens is getting cameras in people's houses. MS and Apple have done a lot of work for tyrants for them.

Re:The Race to Implement Two-Way TV (0)

Anonymous Coward | about 2 years ago | (#40277261)

"...anybody who cares even slightly about privacy."

Which is to say, maybe one person in ten thousand.

commercial surveillance........ (1)

nurb432 (527695) | about 2 years ago | (#40277373)

One step on the way to accepting governmental surveillance.

Ill have my black electricians tape at the ready.

Re:commercial surveillance........ (1)

Shavano (2541114) | about 2 years ago | (#40278781)

The government surveillance is only slightly more unacceptable than commercial surveillance.

At least in the USA we theoretically can't be surveilled by the government without a (secret?) warrant that issues upon probable cause.

OK, you can stop laughing now.

Re:commercial surveillance........ (1)

nurb432 (527695) | about 2 years ago | (#40278973)

Street corner cameras (+ automatic facial recognition ) are open season, no warrant required.

Has MS patented.. (0)

Anonymous Coward | about 2 years ago | (#40276991)

the process by which they sign certificates for malware?

Almost time, I guess (1)

kheldan (1460303) | about 2 years ago | (#40277043)

If this is the direction the Internet is going, then it's getting close to time to dump it completely. What they're describing is a total and complete invasion of people's privacy, and I for one won't stand for it.

Helping them watch us watch them (4, Interesting)

Shavano (2541114) | about 2 years ago | (#40277045)

Here's a new idea: Turn that Kinect or other camera around and point it at a video feed that comes from somewhere else. Say I want to watch cerain kinds of ads. I substitute the video feed from the Kinect (or Sanyo or whatever device) with a video stream designed to elicit the kinds of ads I want to see. It never actually sees me. It sees old Leave it to Beaver reruns, or Scooby Doo episodes. Whatever you want. Or turn it around and show it the program that it's sending you right now. That would be an interesting experiment in itself. Would it settle into one of a number of stable advertising states?

Re:Helping them watch us watch them (1)

Alex Belits (437) | about 2 years ago | (#40277175)

And what kinds of ads Microsoft believes to be appropriate for singing Rick Astley?

well... (1)

tryptogryphic (1985608) | about 2 years ago | (#40277107)

You know what I do...whenever im on someone's laptop doing something with it, i tape paper over the built in webcam, and if i owned an x-box (which I think qualifies you to suffer all kinds of stupidity for being stupid enough to actually own it) with a kinnect...i'd just unplug it when not using it if i were concerned about privacy

Duct tape? (2)

scsirob (246572) | about 2 years ago | (#40277181)

Am I the only one who is tempted to put duct tape on everything with a camera on it? We have curtains to keep people from peeking in. Why do we accept total strangers to watch us, analyze us and 'target' us with advertizing crap?!?

Re:Duct tape? (0)

Anonymous Coward | about 2 years ago | (#40277313)

The last time I suggested duct tape, I was branded 'suspicious' 'paranoid' and 'crazy'

Its good to know that this shit is real just to prove how naive and mentally retarded these people are!

If Google and FB can't do it, maybe M$ can? (4, Interesting)

gilgongo (57446) | about 2 years ago | (#40277205)

I'd be more willing to pay attention to this news if the history of "targeted advertising" hadn't been so wonderfully, idiotically, shit. Perhaps a Microsoft offering like this might just achieve something worthwhile, but I'm not holding my breath. Let's see how the much-vaunted personalisation algos are these days:

I splash my personal browsing habits and general information all over the web (I don't even log out of FB most of the time) yet I have never been aware of anything other than random, pathetically irrelevant ads. As of writing, I have my Gmail open in another tab and I'm looking at an automated mail from Spotify that says "Anna just joined Spotify" - Anna is a friend of mine. Now, what do you think the mighty Google might be selecting, given that it knows lots and lots about me, and reads all my emails numbering tens of thousands? Tadaa!! "How To Declare Bankruptcy" and "Easy Web Site Builder". WFT? I'm not even self-employed, have never been in fact, and tons of my emails deal with subjects such as Apache and MySQL (I maintain a small little server for my friends). Why the hell would I want an easy web site built?

Maybe that was atypical. Let's try another. Here's one from a recruitment agent asking me about a job in user experience (I'm a designer). Google decides to show me these: "Gap Year Placements" and "Doctors in hot demand" - Huh?? I'm not a student!! I'm not a doctor!! Does Google know NOTHING about me after over five years of intensive Gmail use??

I dunno, maybe if I was a one-eyed teenage porno extra or something, I might be seeing relevant stuff in my datasphere, but right now it's just not happening.

Re:If Google and FB can't do it, maybe M$ can? (0)

Anonymous Coward | about 2 years ago | (#40277745)

Targeting advertising will get better with time I imagine. Maybe there is some theoretical limit to what a machine learning algorithm can do, but I don't think we are close to that point.

Re:If Google and FB can't do it, maybe M$ can? (0)

Anonymous Coward | about 2 years ago | (#40277785)

Pixmania does this somehow. Pixmania is a online store, and if i look at a product or class of products long enough i get targeted advertising for that productacross various websites for the next few weeks...

Re:If Google and FB can't do it, maybe M$ can? (3, Interesting)

Jah-Wren Ryel (80510) | about 2 years ago | (#40277809)

I'd be more willing to pay attention to this news if the history of "targeted advertising" hadn't been so wonderfully, idiotically, shit.

While I would totally like to believe that targetted marketing is useless, even harmful because of the waste of talent spent on it and the side-effects of creating massive tracking databases, I think your criticism is naive.

Most people confuse targetted marketing with showing them "ads for stuff they want." That's not true. Targetted marketing is no different from any other form of marketing - the goal is to increase sales, full stop. The problem with self-reporting the ineffectiveness of advertising is that everybody universally under-reports the effect advertising has on them.

Everybody likes to believe they are immune to the effects of advertising when they just don't understand how it works. It isn't necessarily about click-throughs, it is about planting the seed of an idea in your head. For example, you may not want an easy web site builder, but your knowledge of web servers may be enough for friends to come to you looking for advice on such things. And even if your instinct is to do some research before giving out any recommendations, that seed in your head could be enough to make you start your research by searching google for a phrase that was in the ad and will now bring up that product as the first hit. You can't research everything on the market, so chances are you are going to end up recommending one of the products on the first page of hits in google so that ad has done its job.

Re:If Google and FB can't do it, maybe M$ can? (1)

gilgongo (57446) | about 2 years ago | (#40277849)

Good point, well made.

So what's the difference between targeted and non-targeted advertising in that case?

Re:If Google and FB can't do it, maybe M$ can? (3, Interesting)

Jah-Wren Ryel (80510) | about 2 years ago | (#40278509)

So what's the difference between targeted and non-targeted advertising in that case?

I'd say it is a continuum where "targetting" can mean any attempt to get a better response than a purely scatter-shot approach. For example advertising paycheck-cashing services on the back of seats in public busses - not everyone riding the bus is going to be a potential customer, but it's probably a lot higher percentage than the population in general.

What I would like to believe is that "targetting" is subject to the law of diminishing returns. That after a point, the effort required to narrow down the group that receives an advertisment starts to exceed the improvement in response rate. I hope that point turns out to be somewhere less than the effort of Big Data cyberstalking the crap out of everyone facebook/google-style. However, I worry that Big Data will figure out that targetted advertising is not the only market for their databases and that the other revenue streams (like background checks for employers, landlords, the FBI, insurance companies, poltical incumbents, private investigators, etc) will be enough to make it profitable in the long run.

Re:If Google and FB can't do it, maybe M$ can? (2)

shutdown -p now (807394) | about 2 years ago | (#40278907)

I recall reading an article - I believe it was here on /. - where a certain supermarket network was explaining their experience with targeted advertising. One thing they said they had found out is that many people find advertising that is clearly targeted at certain specific things about their life as outright spooky, and reacted very emotionally and negatively. So what they did, then was to put one or two targeted ads alongside a bunch of random stuff.

What's next? (1)

Anonymous Coward | about 2 years ago | (#40277237)

Bipverts? Making it illegal to turn the TV off?

Is this soviet russia? (4, Funny)

dittbub (2425592) | about 2 years ago | (#40277301)

Where controller controls ME?

Re:Is this soviet russia? (0)

Anonymous Coward | about 2 years ago | (#40278257)

Is the article title actually supposed to read "You are the controlled" or controller... sometimes editors...

Works Great! (1)

Greyfox (87712) | about 2 years ago | (#40277353)

If it weren't for this I would never have learned about this Prozac ice cream and the Microsoft Anti-Fan club! Ok technically it's my local LUG, but I'd never have learned about them had Microsoft not detected my intense hatred of them and delivered an ad!

Ads are pointless... (0)

Anonymous Coward | about 2 years ago | (#40277359)

Make the product info easy to find, and accurate... place in on the internet. Done.

Shoving ads in my face will cause me to boycott the product. If I want to know about it, I'll look for it myself.
If I'm bored and want to discover things, it's not by ads that I find them.

Marketing need to grow the f#@k up. Knowing more about me, isn't going to sell your crap to me.

Turn off the camrea (1)

nurb432 (527695) | about 2 years ago | (#40277361)

And they cant see boo. If they start reading my private messages and emails so they can mine 'emotional states', i'm suing for privacy invasion.

If i post something public that i can be identified by, well that is my fault.

Re:Turn off the camrea (0)

Anonymous Coward | about 2 years ago | (#40277643)

If they start reading my private messages and emails so they can mine 'emotional states', i'm suing for privacy invasion

Do you use gmail? Or Facebook? Or any of the big social networking sites?

Then they do.

Re:Turn off the camrea (0)

Anonymous Coward | about 2 years ago | (#40277665)

Sorry, it doesn't work that way. When you use a service (for example, Xbox live), you must agree to the Terms of service. More than likely, they would insert a clause that they are permitted to collect your personal information.

If you don't like the TOS, you don't use the service, simple as that.

As always, Stallman was right (0)

Anonymous Coward | about 2 years ago | (#40277529)

Full stop.

mod 0p (-1)

Anonymous Coward | about 2 years ago | (#40277589)

users aal over the faster, cheaper, dim. D0e to the unpleasant

I hate marketers (0)

Anonymous Coward | about 2 years ago | (#40277679)

http://www.youtube.com/watch?v=gDW_Hj2K0wo

How can I ... (1)

PPH (736903) | about 2 years ago | (#40277771)

... assume an expression of "Too smart to buy your advertised shit"?

A large dose of cynicism, some superiority and a touch of apathy. I'm going to work on it in the mirror right now.

Re:How can I ... (2)

R3d M3rcury (871886) | about 2 years ago | (#40278353)

You're not going to be successful if you're doing it in front of a mirror. What you really need is to buy my video on how to look smart. It's only $49.95. Call now--operators are standing by!

Kinect Will Be a Fish-Finder Without Chum (0)

Anonymous Coward | about 2 years ago | (#40277903)

What good does it do to find fish if you can't make 'em bite your hook?

Now, the system we are working on at Retina-Hook Tech, it won't depend on the moon or mamma to set the mood. We're working on nerve-stimulating microchips tapping into optic nerves responding to scan-patterns laser-tattoo'd on customer retinas (in the peripheral-vision area, so the patterns won't interfere with center-focus vision; we don't want to get sued).

When we've perfected our product, merchants with something to sell will just hire us, we'll flash the right optic code to our tattoos (licensed, so we, not the customers, always own them, and the chips, so we can program them any ways we want, any time we want, with no legal hassle), to set the right emotional and wanna-have hooks, the signal will trigger the micro-chips, the micro-chip will goose the customers to hunger. The merchant will just have to reel in the hooked fish.

Say you just bought a warehouse full of old Coleco Adam computers and want to sell the dinosaurs. It will take about ten days to sell ten million when our system is up and running. Not only that, we'll be able to pinpoint-target customers, say electronic engineers and IT people, to be your buyers, so you'll know they will have the money to buy. We'll goose 'em to think the Colecos will become antiques some day. Or if you have only one and want your auction of it on ebay to go over the moon, just license our flicker-gif to put on your auction-page, then watch the bids roll up!

We gotta do Just a little more perfecting on our retinal tattoo technology and then we'll float an IPO to get money to cover the cost to lobby Congress, so we can get retinal tattooing and micro-chipping tied in with immunization of children in the law. We'll probably have to agree to tie-ins with the FBI and Homeland-Security, let them use our tech to make people confess what they're up to, to keep the country safe. But, hey, this is the United States of America in the 21st century, baby! With those tie-ins we'll be in like politicians, that is, if they are smart ones and license our flicker-gifs to play on their ads.

Other way around? (2)

aralin (107264) | about 2 years ago | (#40278127)

What about not showing me yet another Geico advertisement when I get angry every time I see their logo, reinforcing my negative feelings from years back when they ripped me off, which I am reminded of every time I watch their commercials and which I would likely forget about otherwise after those 11 years. Good job Geico. Same goes for other companies.

If you got a tech to judge my emotional state, don't judge it before the ad, judge the way I react to it and if its a strongly negative one (annoyed, angry, frustrated), just stop the ad right away. If its bored, I'd probably seen it and still remember so no need to watch more than 5s spot, since you already reminded me of the product, so safe to stop that as well, but maybe not remove from circulation like in the former case.

Also, ad delivery networks should understand that they are damaging their own brand by consistently showing me ads from companies I hate with passion. They get to share the feelings by association. So since every other ad on Hulu is from Geico, they managed to change their image from a favorite service to a place I dread to go and would rather pay for the content if available than to watch it on Hulu with stupid Geico ads. Good job on ignoring my 250 nos on the "Is this ad relevant?" question, Hulu. Bravo.

Just my 2c

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