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Google On-shores Manufacturing of the Nexus Q

Soulskill posted more than 2 years ago | from the tapping-the-cheeseburger-specialists dept.

Google 326

An anonymous reader sends this quote from the NY Times: "Etched into the base of Google's new wireless home media player that was introduced on Wednesday is its most intriguing feature. On the underside of the Nexus Q is a simple inscription: Designed and Manufactured in the U.S.A. The Google executives and engineers who decided to build the player here are engaged in an experiment in American manufacturing. 'We've been absent for so long, we decided, "Why don't we try it and see what happens?" ... It has become accepted wisdom that consumer electronics products can no longer be made in the United States. During the last decade, abundant low-cost Chinese labor and looser environmental regulations have virtually erased what was once a vibrant American industry. ... At $299, the device costs significantly more than competing systems from companies like Apple and Roku. Google says this is in part because of the higher costs of manufacturing in the United States, but the company expects to bring the price down as it increases volume. The company is hoping that consumers will be willing to pay more, though it is unlikely that the “Made in America” lineage will be part of any marketing campaign.'"

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It *should* be part of the marketing (4, Insightful)

therealkevinkretz (1585825) | more than 2 years ago | (#40492931)

"The company is hoping that consumers will be willing to pay more, though it is unlikely that the “Made in America” lineage will be part of any marketing campaign.'"

People excoriate execs and companies who move parts of their businesses offshore (often rightly, and also often without questioning the policies that contribute to it often being cheaper and easier to employ people thousands of miles away in other countries).

They (and especially the most indignant among them) should be happy to pay a little more to keep the work local; after all, they're demanding that others do it.

Re:It *should* be part of the marketing (5, Insightful)

SJHillman (1966756) | more than 2 years ago | (#40492979)

"Keeping jobs on American soil. There's a phone for that."

Re:It *should* be part of the marketing (1)

sudden.zero (981475) | more than 2 years ago | (#40493051)

Amen Brother! I will definitely be taking a look at this one!

Re:It *should* be part of the marketing (4, Informative)

halfEvilTech (1171369) | more than 2 years ago | (#40493133)

Except this is not the phone or tablet. This is their social media player.

The Nexus 7 tablet is not what is being discussed here and that is still at $199

Re:It *should* be part of the marketing (5, Insightful)

SomePgmr (2021234) | more than 2 years ago | (#40493367)

Yeah, though it's hard to bug anyone about getting them mixed up. Nexus S, Nexus Q, Nexus 7... uhg. What would've been so wrong with: Nexus Phone, Nexus TV, Nexus Tablet? Then just call later generations, "second generation", etc.

Someone over at Google needs to hire away a marketing genius from Apple and give them the reigns on public facing decisions like that.

Re:It *should* be part of the marketing (2, Insightful)

Anonymous Coward | more than 2 years ago | (#40493553)

Well, in the case of the Q and the 7, I think just think of the shape of the Q, kinda roundish with something sticking out of it, and the 7 being... 7 inches? Is it? Anyway, Q is easy to remember.

Re:It *should* be part of the marketing (0)

Anonymous Coward | more than 2 years ago | (#40493659)

Right... The new iPad

Re:It *should* be part of the marketing (1)

Issarlk (1429361) | more than 2 years ago | (#40493155)

+1 Brillant!!

Re:It *should* be part of the marketing (5, Funny)

lordfoul (108260) | more than 2 years ago | (#40493513)

Well Apple keeps Jobs in American Soil, That has to count for something.

Re:It *should* be part of the marketing (1)

Alien Being (18488) | more than 2 years ago | (#40493567)

Apple soils American jobs.

Re:It *should* be part of the marketing (0)

Kergan (780543) | more than 2 years ago | (#40493065)

They (and especially the most indignant among them) should be happy to pay a little more to keep the work local; after all, they're demanding that others do it.

Yeah, but will they fork $299 to get a 7" Android tablet, instead of $399 for a 10" iPad 2?

Re:It *should* be part of the marketing (1)

Kergan (780543) | more than 2 years ago | (#40493111)

(Or $299 to get a player like the cheaper apple tv.)

Re:It *should* be part of the marketing (3, Informative)

beltsbear (2489652) | more than 2 years ago | (#40493145)

The Nexus Q is a media box for the TV, not a tablet so it is really competing with the $99 Apple TV not the $399 iPad.

Re:It *should* be part of the marketing (1)

jedidiah (1196) | more than 2 years ago | (#40493223)

Just like GoogleTV wasn't competing with the $99 Apple TV or the similarly priced Roku?

People generally have enough of a problem spending more to get more. Nevermind spending more to get the same but with a much less established brand.

Re:It *should* be part of the marketing (2)

halfEvilTech (1171369) | more than 2 years ago | (#40493151)

The tablet is $199 for the 8GB model and $249 for the $16GB model.
https://play.google.com/store/devices/details?id=nexus_7_8gb [google.com]

Re:It *should* be part of the marketing (1)

Eponymous Coward (6097) | more than 2 years ago | (#40493191)

I think he was suggesting that a 7" tablet made in the US would be $299 and was asking if people would be willing to pay that just because it's made in America.

Re:It *should* be part of the marketing (1)

Kergan (780543) | more than 2 years ago | (#40493613)

Actually, I merely mixed up Google products. They all seemed to be called Nexus.

Re:It *should* be part of the marketing (3, Insightful)

squiggleslash (241428) | more than 2 years ago | (#40493177)

No because the Nexus Q is a media player (Roku/Apple TV/etc type), not a tablet.

The Q is that black round thing that, at first glance anyway, appears to be a Roku alternative. It's controlled by Android devices rather than a remote, and the idea is that the device is more democratic in its availability and controllability.

For example, at a party, just as someone who wanted to play a song back in the 1980s might take a single with them, and then put it on the record player's play stack thing (I don't know the technical term, but those you old enough to have experienced the wonder of vinyl records knows what I'm talking about), you can do something broadly equivalent with the Q, pairing with it and then selecting something from your Google Play Music collection to add to its playlist.

I must admit to not seeing that feature as worth the extra $200 over a regular media player, but I'm also the person that never thought in a million years that a 10" iPod Touch would sell at $600.

Re:It *should* be part of the marketing (4, Insightful)

metalmaster (1005171) | more than 2 years ago | (#40493067)

I've met many people that say they'd be more than happy to pay premiums for things that are made in America, and I believe them. The problem being is that tech isnt really their thing; certainly not a media server. The people with this attitude are often those who know nothing about tech and dont care to learn.

Re:It *should* be part of the marketing (1)

h4rr4r (612664) | more than 2 years ago | (#40493181)

I would like to, but I will not pay for the Q if I made it.

I was hopeful that it would be an android computer for the living room, like a googletv but with more power. Instead it seems to be just for streaming music and video, stuff my HTPC handles just fine. An android computer would have been something I could replace the HTPC with, instead the Q only does a subset of what I want.

Re:It *should* be part of the marketing (4, Informative)

cptgrudge (177113) | more than 2 years ago | (#40493555)

Well some of the folks at Google I/O have been dutifully hacking away at these [engadget.com] , which were in the goody bags.

I know it isn't a perfect solution, but maybe Google will see the potential. And in the meantime, if it turns out to be as hackable as the Nexus phones are, hooray for us.

Re:It *should* be part of the marketing (3, Interesting)

TheGratefulNet (143330) | more than 2 years ago | (#40493099)

its not just americans that want things made-in-usa.

I'm quite aware of how bad manuf in china can be. CAN be. not always but most times, assembly is under too tight of a schedule and quality is not important; # of units is!

the US workers may not be under such slavish work conditions and chances are that they are treated better and make a living wage. sweatshops as not a US phenomenon anymore (well, if you excluse software houses, but that's a different tangent..)

the world would like to see china lose its foothold on 'all' manufacturing. collectively, we are tired of the bullshit that is china and their 'sell and run' mentality.

Re:It *should* be part of the marketing (4, Interesting)

Anonymous Coward | more than 2 years ago | (#40493381)

I live and work in China and my students are always mystified as to why a rich westerner would own any products that were made in China. I can't blame them for that, the Chinese products I buy here in China are of significantly lower quality than the ones I buy in the US.

More than that, companies don't offshore work because they want better quality, offshoring generally means that it's harder to maintain quality as it's harder to monitor the quality by the CEO and staff.

Re:It *should* be part of the marketing (4, Insightful)

Guspaz (556486) | more than 2 years ago | (#40493261)

They (and especially the most indignant among them) should be happy to pay a little more to keep the work local; after all, they're demanding that others do it.

It costs three times more ($299) than the closest competitor (Apple TV, $99) that it seems to have a similar feature-set to. That's not "a little more", that's "nobody will buy it because it costs three times more".

Re:It *should* be part of the marketing (1)

therealkevinkretz (1585825) | more than 2 years ago | (#40493315)

I didn't say it was a good product, or a bad one, or that it was worth it. I said that its place of manufacture should be mentioned as it's relevant to many people - whether it's this particular product or any other, especially in an industry whose manufacturing largely occurs in other countries.

Re:It *should* be part of the marketing (0)

alen (225700) | more than 2 years ago | (#40493383)

WTF? Apple TV has no screen which is a big part of the cost. Apple TV does not have 16GB of flash.

Apple TV is just an excuse for apple to use left over A5 CPU's that fail bining for the ipad and iphone

Re:It *should* be part of the marketing (1)

homsar (2461440) | more than 2 years ago | (#40493681)

The Nexus Q doesn't have a screen either. And the Apple TV has 8GB of flash; neiher 8 nor 16GB is particularly useful for storage of video content. The devices are meant to sit on the network and get the content from there (either from your machines or an online service).

Re:It *should* be part of the marketing (4, Insightful)

AngryDeuce (2205124) | more than 2 years ago | (#40493413)

They (and especially the most indignant among them) should be happy to pay a little more to keep the work local; after all, they're demanding that others do it.

Abso-fucking-lutely. Look at how many people out there gladly pay the Apple Tax for devices that are really not that different, on a fundamental level, from their competitors (and before I get screamed at over that, Apple obviously agrees, otherwise we wouldn't be watching this patent war bullshit unfold at every turn). If they're willing to spend extra because it's got a shiny case and "It Just Works! (TM)(R)(C)" then I see no reason why Made In America wouldn't be a selling point, especially these days.

The concept of it being "cheaper" to hire people in other countries is bullshit, anyway, because it depends on ignoring very real costs that are put off on those developing countries. If we paid the real cost of manufacturing in China, to include the future cost of environmental clean-up, not to mention the social ills that come along with those sweatshops, then I doubt it would really be that much cheaper to manufacture overseas. The costs go so far beyond the typical rants about hourly wages and regulations that don't allow factories to dump the byproducts of electronics manufacturing (noxious shit) into the environment like they do over there...

Re:It *should* be part of the marketing (1)

Anonymous Coward | more than 2 years ago | (#40493453)

I think many people would be willing to pay $20-30 more to buy a device like the Q that was made in the US over a Chinese made one, but when it costs three times as much as the Apple TV, I suspect the average consumer will just end up buying the cheaper of the two.

I'm like that with Garlic (Chinese vs Japanese), and as much as I want to support the farmers of the country I am resident in, I'm not paying them 3-4 times the price for something that is not clearly any better.

Its more consumer behavior than policies (1)

perpenso (1613749) | more than 2 years ago | (#40493497)

People excoriate execs and companies who move parts of their businesses offshore (often rightly, and also often without questioning the policies that contribute to it often being cheaper and easier to employ people thousands of miles away in other countries).

Its more consumer behavior than policies. People's preference for a lower price, people's indifference for where a product is made. Offshoring is *not* some law of nature that will inevitably arise. Offshoring is a result of consumer behavior, the willingness to trade "local" manufacture for a lower price. Some people like to say that corporations will always seek the lowest cost of production, however they are only stating the first part of the "rule" and leaving off the "all other things being equal" caveat. In truth corporations meet consumer demand. If consumers are indifferent to where production takes place then corporations will outsource. If consumers show a consideration to where something is manufactured then corporations will be less inclined to outsource. Outsourcing is just a tool. If it negatively affects sales it will be discarded by corporations.

Google is correct that it could be an interesting experiment. However now we are back to the "all other things being equal" caveat. The functionality has to be comparable. The price difference can not be too large. Otherwise the experiment is flawed.

Re:It *should* be part of the marketing (5, Interesting)

Webcommando (755831) | more than 2 years ago | (#40493637)

"The company is hoping that consumers will be willing to pay more, though it is unlikely that the “Made in America” lineage will be part of any marketing campaign.'"

People excoriate execs and companies who move parts of their businesses offshore (often rightly, and also often without questioning the policies that contribute to it often being cheaper and easier to employ people thousands of miles away in other countries).

I use to work in manufacturing (wrote machine vision algorithms back then...fun stuff) and the cost can be very competitive with overseas. The key is design for manufacturing and automating as much as possible.

Labor isn't your highest expense when you have high-speed chip shooting lines and automated assembly processes. For a high volume builder such as Apple, the economies of scale work in it's favor too. Low volume manufacturing needs a board house to do the work otherwise capital equipment goes under utilized. That's not Apple or Google's problem.

I'm sure Apple and everyone's designs fit in the designed for manufacturability category so why not assemble in the states. Invest the capital on equipment and put some assemblers back to work!

I know having a lack of locally sourced parts (they are all over seas now, right?) will make it hard, but I would love to see leading brands bring manufacturing back to the states. For Apple, this would be a blessing in minimizing knock-offs and leaks anyway and a little less margin isn't going to put them out of business.

Jon maddog Hall is a homosexual! (-1)

Anonymous Coward | more than 2 years ago | (#40492969)

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ON11!1! WTF TEH S3COND POINT I HAEV BAN EXTREM3LY LUKY IN MAH LIEF 2 HAEV GROWN UP IN TACHNOLOGICALY ADVANC3D SUROUNDNGS11!1111 WTF MOST OF DA PEOPLE IN MAH WORLD OF EL3CTRONICS AND COMPUTERS W3RE LIEK TEH MATHEMATICIANS OF ALAN TURNGS TIEM HIGHLY EDUCAETD AND NOT RILLY CARNG WHETH3R THERE COMPATRIOTS WERE HOMOSAXUAL OR NOT OR AT L3AST LOKNG BYOND TEH SEXUALITY AND SENG TEH RAST OF TEH PARSON
IN!!111 WTF FACT COMPUT3R SCEINCA WAS A HAEVN FOR HOMOSAXUALS TRANS-SAXUALS AND A LOT OF OTHER “SEXUALS” MOSTLY B/C TEH HIS2RY OF TEH SCEINC3 CAL3D FOR FARELY INTALIEGNT MODARN-THINKNG P3OPLE!111111 WTF MANY COMPUTER COMPANEIS W3RE DA FIRST 2 ANACT “DIEVRSITY” PROGRMS AND DA USANIX ORGANIZATION HAD A SP3CIAL INT3R3ST GROUP TAHT WAS MAED UP OF LGBT P3OPLA
TAHT!!1!11 LOL IS NOT 2 SAY TAHT AL COMPUT3R SCEINCE PAOPLE R HOMOSAXUAL OR 3VEN NON-HOMOPHOBIC BUT FOR DA MOST PART TEH CS COMUNITY AND COMPANEIS HAEV BEN MORE ACAPTNG AND ACOMODATNG THAN OTHERS
NEVERTHELAS11!1111 AS I WANT THROUGH LIEF I HAEV SOMETIEMS FOUND TAHT DA P3OPL3 TAHT SHUD B DA MOST UNDERSTANDNG AND ACEPTNG R NOT AND I DID NOT WANT THIS 2 RAFLECT UPON LINUX OR FOS IN ANY WAY
HOWEVAR1!!! S3VERAL THNGS HAEV RECENTLY URG3D ME 2 RACONSIEDR AND MAEK THIS TEH REALIZATION TAHT CLOSET3D HOMOSAXUALS ALOW OTHARS 2 THINK WE DO NOT EXIST OR EXIST IN F3WAR NUMBRS THAN WE DO OR W3 DO NOT AXIST IN THERE BAK YARD” AL OF WHICH ALOWS THEM 2 BLEIVE WA DO NOT 3XIST OR THINK OF US AS MONSTERS!1!! OMG IT IS A LOT HARDER 2 HAET LGBT PEOPL3 IN G3NERAL WHAN U HAEV A SON OR DAUGHTAR UNCLA OR AUNT NEXT DOR N3IGHBOR OR FREIND WHO IS TEH!!!1!! OMG AS3RTION OF SOMA HETAROSEXUAL PEOPLE TAHT W3 CAN NOT B ROLA MOD3LS FOR U P3OPLA TAHT SOMAHOW HOMOSEXUAL P3OPL3 HAEV NO REDEMNG QUALITEIS B/C OF OUR SAXUALITY AND WA CAN NOT B GOD PAERNTS
!!!!! WTF LOL TEH 3NTIER MARIAEG 3QUALITY ISUE MPLIFEID FOR ME DUE 2 SEV3RAL OF MAH PER GROUP DYNG WITHOUT EVAR HAVNG BEN “MAREID” D3SPIET BNG FATEHFUL 2 THERE PARTNERS FOR FIFTY OR SIXTY DA1!!11 WTF LOL POSITIONS OF VARIOUS COUNTREIS SUCH AS RUSIA MANY AFRICAN COUNTREIS AND OTHERS WHO NOT ONLY DO NOT RECOGNIEZ HOMOSEXUALS BUT OFTAN PUT THEM IN JALE OR PUT TH3M 2 DA!!!1 LOL POSITION AND ACTIONS OF VARIOUS US!!!11111 “CHURCHAS” WHO ACTIEVLY PROMOTE HARM 2 HOMOSEXUALS BOTH IN TEH UNIETD STAETS AND IN OTH3R COUNTREIS11!11! WTF THEYRE US3 OF MAH TAX DOLARS 2 SUSTANE THESE CHURCHAS IN THEYRE FIGHT 2 DENY ME RIGHTS PARTICULARLY INFURIAETS TEH1!!!! LOL NUMBR OF SUICIEDS IN LBGT U AND TEH NED FOR U HOMOS3XUALS 2 HAEV ROLA MODELS 2 SHOW THEM IT DO3S GET BT3R
GETNG!1!!! OMG LOL 2 KNOW PAOPLE IN SOME COUNTREIS OUTSIED TEH UNIETD STAETS WHERE A STAETMENT OF UR HOMOS3XUALITY IS MET WIT A SHRUG RATHER TH3N A CONDEMNATION AND DA EMBARASMENT TAHT DA LAND OF DA FRE” IS SO FAR BHIND!1!!1!! OMG WTF I R3MEMBR WIT GR3AT WARMTH TEH EMALE MESAEG FROM A (H3TAROS3XUAL) FREIND IN ARG3NTINA WHO WROTE ME ON DA DAY ARGENTINA GRANT3D MARIAEG 3QUALIM SO PROUD OF MAH COUNTRY 2DAY!1!!!111 WTF I WISH I CUD B AS PROUD OF DA UNIETD MAH!11!!11 LOL STUDY OF ALAN TURNG HIS WORK AND LIEF REFL3CTED BAK ON MAH OWN LIEF AND THIS YEAR BNG TEH 10TH ANIEVRSARY OF HIS BIRTH
FOR111!! OMG Y3ARS I HAEV BEN TOKNG IN FOS LECTURES ABOUT TEH THNGS TAHT HAPENED IN 1969 INCLUDNG MAH FIRST PROGRM TEH BGINNG OF UNIX TEH BGINNG OF DA ARPAENT AND DA BIRTH OF LINUS 2RVALDS BUT ON3 ADITIONAL THNG HAPEN3D IN DA BIRTH OF “GAY LIEBRATION” AT TEH S2NAWAL IN IN NU YORK TEH1!!1! SME MARCH TAHT BROUGHT CIVIL RIGHTS 2 AFRICAN MERICANS STARTED IN TAHT Y3AR AND IN TAHT PLAEC!1!!11! OMG UNTIL THIS Y3AR I HAEV NOT B3N A PART OF IT1!11! OMG WTF LOL MAH SEXUALITY WAS NOT A BIG PART OF MAH LIEF
BUT!111! OMG WTF EARLEIR THIS Y3AR I BGAN DONATNG 2 DA MARIAEG EQUALITY CMPAGEN IN NU HMPSHIER!1!1!!1 LOL I BGAN STAFNG TEH PHONAS IN CAL C3NT3RS WHEN TEH NU HMPSHIER R3PUBLICAN CONTROL3D HOUS3 LOK3D AS IF THEY WUD R3PEAL MARIAEG 3QUALITY (THEY HAEV NOT.YET)1!11!1!1!!1111!!1 WTF AND I PATEINTLY EXPLANEED 2 MAH NEXT-DOR NAIGHBOR OF TW3NTY YEARS (ALSO MAH R3PRESENTATIEV 2 DA NU HMPSHIER LEGISLATUR3) TAHT I WAS A HOMOS3XUAL AND TAHT MARIAEG 3QUALITY WUD NOT BRNG TEH DESTRUCTION OF NU HMPSHIER
IT!1111!! LOL HAS BEN IN DA PUSH FOR THIS ONE ISU3 TAHT I HAEV SEN RILLY HORIBL3 STAETMENTS PUT FORTH ABOUT HOMOSEXUALS WHICH 2LD M3 TAHT I JUST CUD NOT KEP SIELNT ANY MOR3
ABOUT1!!!! FIFTEN Y3ARS AGO I WROTE AN LETAR FOR DA LINUX JOURNAL WHERE I STAETD WUT I BLEIVE AND IM DUSTNG IT OF FOR HER3
I BLEIVE IN FRE SPECH A D3MOCRATIC PROCAS AND FREDOM OF CHOIEC
I11!11! OMG WTF BLEIVE IN NON-VIOL3NC3 AND HAEV N3V3R PHYSICALY HURT ANYON3 IN ANGER
I111!1! WTF LOL HAEV NEV3R BEN IN JALE N3VER BAN AR3STED AND HAEV RECAIEVD ONLY TWO SPEDNG TIKETS (WHICH I PADE) IN MAH 3NTIER LIEF
I!!!11!!! DO NOT BLEIVE TAHT KILNG A HUMAN BNG FOR ANYTHNG L3S THAN IMADIAET THRAAT OF LIEF MAH OWN OR ANOTH3R P3RSONS) IS EVAR JUSTIFEID YET I WUD GO 2 WAR 2 PROTECT MAH COUNTRY AND ITS IEDALS IF WE W3R3 ATAKAD
I!!!11 OMG LOL BLEIV3 IN EQUALITY OF DA RAECS AND SAX3S AND I BLEIVA IN HONORNG DIEVRSITY IN RELIGION AND SEXUAL OREINTATION
I!!!1 LOL BLEIVE TAHT DA DUTY OF GOVERNMENT IS 2 HONOR DA WIL OF DA MAJORITY AS LONG AS IT DOAS NOT VIOLAET TEH RIGHTS OF DA MINORITY
I!111 OMG WTF LOL HONOR LAWS EV3N THOS3 TAHT IM NOT COMPL3T3LY HAPY ABOUT BLEIVNG TAHT IT IS BTER 2 CHANG3 THEM THAN 2 BREAK TH3M
I11!!111! OMG WTF 3NCOURAEG PEOPLE 2 THINK ABOUT WT LAW M3ANS AND WUT IT WUD B LIEK IF THEYRE WER3 NO LAWS
I11!11 WTF HAEV NEVER EVEN BEN ACUSED IN COURT (LOCAL STAET OR F3DERAL) OF BNG A MONOPOLY BRAAKNG DA LAW OR KNOWNGLY HARMNG ANOTHER PERSONS BUSIENS OR TEH CONSUMAR BY MAH BUSIENS TACTICS
I!1!1111 OMG LOL BLEIV3 IN HONOR AND LIVNG AN HONORABLA LIEF
A!1!!!! OMG WTF LOL F3W Y3ARS AGO I WROTA A LETER 2 DA EDI2R OF OUR LOCAL PAEPR R3GARDNG MARIAEG AQUALITY AND TAHT 2 IS WORTH REVEIWNG
AS AEGNTS OF HAET SOME P3OPLA DO NOT SUPORT SME-S3X MARIAEG CITNG IRATIONAL FAARS UNPROVAN CONS3QU3NC3S A POR SANSE OF CIVIL HIS2RY AND REACTIONS 2 DA DACAEDS OF HATRED BY OTH3RS11111 MAH PAERNTS R 8 AND 86 YEARS OF AEG MAREID FOR 6 YEARS111! OMG LOL TH3Y STIL THINK OF AFRICAN M3RICANS AS INFERIOR1!11!1!1 WTF LOL IF U CALAD THEM RACIST OR HAETFUL TH3Y WUD B INSULTED..BUT11!!11!11!!!!!11!!!111!1 LOL THEY R RACIST AND DA THOUGHT IS HAETFUL
COME!!!!1! WIT M3 2 MAH FAVORIET BRAAKFAST DIENR WHERE I SIT IN TEH CORNER AND LIST3N 2 DA CONV3RSATIONS ABOUT DA FRUITS FAREEIS AND FAGOTS11111 OMG LOL TRY 2 WATCH TEH EL3N DEG3NERES SHOW (HOST3D BY A LESBIAN) WIT M3 ON DA TV AT DA DIENR!!!111 OMG WTF LOL UNFORTUNAETLY AS SON AS IT COMES ON TV A PERSON AT TEH DIENR G3TS UP 2 CHANG3 DA CHANEL1111!11 WTF TEH SM3 P3RSON EV3RY DAY11!! THEY DO NOT WATCH TH NU SHOW THEY READ THERE PAEPR OR TOK 2 OTHER P3OPL31111 OMG WTF WHAN I ASKED Y TH3Y CHANGAD DA CHANEL TH3Y JUST MUMBLE DA WORD DISGUSTNG
LOK1!!1!1! WTF OVAR MAH SHUDER AS I READ IN TEH N3WSPAEPRS LAT3RS ABOUT HOW IMORAL HOMOS3XUALS AER AND HOW THEY R COND3MNAD 2 H3L FOR FELNGS TH3Y HAEV LITLA CONTROL OV3R A FELNG USUALY CONSIEDRAD ON3 OF TEH MOST POWERFUL IN HUMAN EXPEREINCA11!1 TURNNG FROM TEH ADI2RIAL PAEG I READ ABOUT HOMOSEXUAL TEN-AEG SUICIEDS TWO 2 THRE TIEMS DA RAET OF H3TEROS3XUAL TENAEG SUICIEDS
GO11!11 LOL ON2 DA INTERNAT WIT ME AS I READ ABOUT HOW FRAD PH3LPS OF 2P3KA KANSAS AND TEH MAMBRS OF HIS CHURCH TOK ABOUT HOW GOD IS RAVAGNG TEH UNIETD STAETS B/C OF ITS HOMOSEXUAL AEGNDA!111 OMG KNOW TAHT IF HIS CHURCH IS BURNNG IT IS MAH TAX DOLARS TAHT PAYS DA FIER DEPARTMENT 2 PUT IT OUT
RAAD!!1!11 OMG WTF LOL WIT ME DA 3MALES I GET ABOUT A KID WHO WAS CHAESD THROUGH DA WODS AT TEH AEG OF 17 HAVNG A KNIEF H3LD 2 THEYRE THROAT AND CALAD FAGOT FAGOT FAGOT1!1!!1! OMG HARD 2 BLEIVE?!?!??!!! LOL RAMAMBR MATH3W SH3PH3RD!111!! RAM3MBR HARVEY MILK
WORK!!1!!! OMG WTF WIT M3 WHIEL I SIT UP OVER TEH WEK3ND WRITNG A NON-HARASM3NT POLICY FOR TEH COMPUTER CLUB I FORMED FIFTEN Y3ARS AGO SOMATHNG I N3VER THOUGHT WUD B N3C3SARY1111!!1! LOL I DO THIS NOT AT MAH INITIATIEV BUT B/C IM ASKED 2 DO IT BY OTHER M3MBRS
SIT1!11!! WTF AT MAH DA DINER TABLA WIT MAH FUNDM3NTALIST CHRISTIAN RELATIEVS AS TH3Y STAET Y DA 3NTIER WORLD IS CRUMBLNG B/C OF TEH HOMOS3XUAL AEGNDA!1!!1!1 OMG NOT B/C OF GRED ADULT3RY KILNG OR TEH F3AR AND HATR3D OF OTHAR PAOPLE BUT B/C TWO PEOPLE WHO LOVA 3ACH OTHER WANT 2 B MAREID
FINALY!!11!11 OMG WTF LOL PLZ TAEK THIS SIMPLE TEST WIT ME
THINK ABOUT UR FMILY!!111!1 WTF UR LOVNG WIEF AND UR CHILDREN1!1!!!1! WTF U S2D UP IN MARIAEG SO LONG AGO!!1!1 OMG LOL U PLADG3D UR LOV3 2 UR PARTNAR!!!!1111 OMG U PROUDLY TAEK UR MAREID PARTNER 2 PARTEIS DANC3S OFIEC PARTEIS..SOMETHNG!1!11!1!!1!!1!!11!!1 OMG WTF LOL IM NOT ABLE 2 U1!1!1! WTF LOL HAD CHILDRAN!!1!1 PERHAPS U ADOPTAD THEM BUT IN 3ITHER CAES U RASEED THEM AND LOV3D TH3M!1!!1!!1 WTF U R PROUD OF THERE ACOMPLISHMENTS1!11 OMG WTF THEY MAEK FREINDS PLAY SPORTS GAT GOD GRAEDS AT SKOOL!11! IN MANY STAETS I WIL N3V3R B ABLA 2 ADOPT CHILDR3N
THAY1!1!!1 OMG LOL SIGN UP FOR DA MILITARY AND THEY SARVA THERE COUNTRY W3L!!1!1 OMG WTF LOL THEN ONE DAY TH3Y SHOW UP AT UR DOR WIT A STRANGER AND A DISHONORABLE WIT!1!1111 T3ARS IN THEYRE AYES THEY T3L U TAHT TH3Y R HOMOS3XUAL!111!!!! OMG THEY T3L U TAHT THAY LOV3 DA PERSON TAHT IS WIT THAM AND WANT U 2 UNDERSTAND LOVE THEM AND SUPORT THEYRE D3SIER 2 MARY11!1! OMG LOL THEY WANT U 2 B PROUD OF THEM AND OF THERE LOV3D ONA
NOW!1!1 OMG WTF LOL HERE IS TEH TAST!111! OMG LOL DO U TH3M FAGOT AND T3L THEM 2 G3T OUT OF UR HOUSA FOREV3R
T3L??!!! WTF THEM TAHT THAY R GONG 2 BURN IN H3L
TEL?!!!??! WTF LOL THEM U CAN AC3PT BUT NOT FORGET?!???!!? OMG WTF LOL (DONT ASK DONT TAL
WALCOM3?????!!? OMG WTF BOTH OF THEM IN
TEST1!111 WTF OV3R1!!!!1! LOL HOW DID U DO
AS???!! OMG WTF U CAN SE WHIEL I HAEV BEN “INVISIBLE” FOR DA MOST PART I HAEV NOT BAN QUEIT
NOW1!!! OMG WTF ON TEH ANIEVRSARY OF ALAN TURNNGS BIRTH I CHOSE 2 B N3ITH3R QUEIT NOR INVISIBLE ANY WUT!1!!!!!1 OMG DID TAHT MEAN
FOR???!?!!! OMG WTF LOL DA MOST PART AND PARTICULARLY IN THIS BLOG U WIL SE NO CHANGE!!!!1 IM 61 Y3ARS WUT1!1111111!111!1111!1 OMG WTF U HAEV SEN IS WUT U WIL GET!!!11! OMG WTF I DO NOT INTEND ON ANY RADICAL CHANGAS1111! OMG WTF LOL I DO NOT INT3ND 2 COMBIEN MAH “RELIGION” FOR FRE R WIT MAH “RALIGION” FOR S3XUAL FREDOM!11! OMG WTF I WIL NOT RASE3 TEH ISU3 OF SEXUALITY AT CONF3RANCES AND IN THIS BLOG11!!!! OMG I FEL TAHT G3TNG TEH WORD OUT ABOUT FRE R IS AT LEAST AS IMPORTANT AS GETNG DA WORD OUT ABOUT SEXUAL FREDOM111!!!1 OMG I DO NOT WANT ONE 2 INT3RF3RE WIT DA OTHAR
LIEKWIES!!!!1 OMG I WIL HONOR DA S3XUAL MORAS OF VARIOUS SOCEITEIS WHIEL IM THERE GU3ST
HOWEV3R111!1111 WTF IF IM AT A CONFERANCE AND TEH 2PIC IS RASEAD BY OTHERS I WIL NOT BAK AWAY FROM IT AND IF P3OPLE NED AN 3AR OR A SHUDER 2 LAAN ON WIT RAGARD 2 THIS 2PIC I WIL B THEIR1!!11!1! OMG LOL DA OTHER HAND IN MAH FAECBOK PAEGS OR IN MAH TWETS U MAY SE EV3N MORE ABOUT HOMOSAXUALITY.NOT111!!11!!!1!11 WTF A HUG3 MOUNT.JUST1!1!!1!1!1111!!111 A LITLE MOR3..SORY!111!11!!!1!!1!!!11!!11!11!!! OMG ABOUT TAHT1!!1 IF U DO NOT LIEK IT THEN “UN-FREIND” AND “UN-FOLOW” MIGHT B APROPRIAET FOR U1!!1!!!1 WTF LOL I WIL NOT HAET U FOR TAHT ALTHOUGH I WIL ADMIT 2 BNG A BIT DISAPOINTED IN U!!111!1 LOL U HAEV GOTEN THIS FAR I APLAUD U!!1! OMG I ALSO HOP3 TAHT AL MAH FREINDS BOTH VIRTUAL AND PHYSICAL H3TEROSAXUAL HOMOSEXUAL BI-S3XUAL TRANS-G3NDER TRANS-SAXUAL AND “OTH3R” WIL STIL COM3 UP SHAEK MAH HAND AND HUG ME..AND11!1!11!!!!!!11!1!1!11!1111 WTF LOL WANT 2 HAEV THERE PICTUR3 TAEKN WIT M3 AS BFORA
R3MEMBR!11!111 OMG TAHT IM EXACTLY DA SME PARSON AS BFORE.IT!!1!11!1!11!1!!1!!1!! OMG WTF IS JUST U KNOW A LITL3 MOR3 ABOUT ME.IN!!!!1!!!1111!111!1! LOL FACT U KNOW AVERYTHNG ABOUT M31!!! LOL I HAEV NO OTHAR SECRETS
PEAEC1!!111! WTF AND LOVE 2 U AL.AND.CARPA1!!1!11!11!11!1111 OMG DEIM11!1

Re:Jon maddog Hall is a homosexual! (0)

LC Trucido (1934100) | more than 2 years ago | (#40493469)

TLDR

Google gives America a choice (0)

Anonymous Coward | more than 2 years ago | (#40492973)

Do you want to kill your own jobs and have your children manufacture toys for the Chinese.. or not?

Re:Google gives America a choice (1)

meowris (1988866) | more than 2 years ago | (#40493441)

I'm not quite sure about the "kill your own jobs" part, what I'm expecting more is that it will give unemployed Americans chance to get jobs.

"Experiment" (1)

Huntr (951770) | more than 2 years ago | (#40492981)

Not sure how that "experiment"in American manufacturing is going to work out, considering one of the major complaints is that it is over-priced compared to similar items - roku, apple tv, xbox/ps3. I know the amp adds cost, but manufacturing overseas can be done cheaply. That's why companies do it.

Re:"Experiment" (3, Insightful)

h4rr4r (612664) | more than 2 years ago | (#40493207)

The real issue with this thing is it is too limited. Why does it not also act as a googletv?

Then it could run onlive, netflix, google play, etc. You could also side load your own apps. Instead this is a streaming media player for way too much money.

Why does it need a good amp? I have a receiver, that is where the good amp lives.

Re:"Experiment" (1)

jedidiah (1196) | more than 2 years ago | (#40493311)

That's just one side of it.

It's fine for something to be more expensive. It just has to be able to wipe the floor with the alternatives. That or it has to have a cult of personality associated with it.

If you don't have either then you're kind of doomed and all you are going to do is give on-shoring a bad name. People will intentionally confuse the issue of why the thing failed.

Re:"Experiment" (0)

Anonymous Coward | more than 2 years ago | (#40493343)

The manufacturing isn't the driving cost of this thing. Its an expensive design, there are a lot of custom components and they aren't making it in large volume. All these things add cost. It would be marginally cheaper if it was made in Asia but probably only by 10%-15%. Its a product made by ID people. Its $50 worth of hardware wrapped in a $250 shell and sold at cost. Its more of a concept then a product.

The only problem is... (4, Insightful)

fufufang (2603203) | more than 2 years ago | (#40492989)

Quite a lot of the components inside the device are probably imported.

Re:The only problem is... (3, Insightful)

Anonymous Coward | more than 2 years ago | (#40493025)

Have to start somewhere ...

Re:The only problem is... (5, Insightful)

TheGratefulNet (143330) | more than 2 years ago | (#40493053)

devices are made entirely by robot. chips, transistors, etc.

but *assembly* of a phone or tablet or pc is still by hand.

so it DOES MATTER that G is making this in the US. as much as I dislike G these days, I'll give them a solid attaboy! for this one!

good job, G. unexpected but good job nonetheless.

Re:The only problem is... (1)

Teresita (982888) | more than 2 years ago | (#40493327)

They don't have robots that can fix robots yet. You gotta call me, supertech.

LOL. American made overpriced crap. (-1)

Anonymous Coward | more than 2 years ago | (#40493005)

I'm going to make a prediction right now: the Nexus Q will be taken off the market in a number of months that you will be able to count on ONE hand due to bad sales. This "american made" $300 piece of shit can't even do as much as a $30 roku box, let alone match anything that a $100 AppleTV box can do. What kind of a self-hating, idiotic, MORON would buy this thing (aside from the half dozen remaining lin-sux users who buy anything made by google)? Seriously, you would have to be brain dead to even consider it.

Think different.
Think BETTER.
Think Apple!

Re:LOL. American made overpriced crap. (2)

axlr8or (889713) | more than 2 years ago | (#40493057)

Ah, finally an Apple user I like! One that makes Apple look bad.

Re:LOL. American made overpriced crap. (0)

sudden.zero (981475) | more than 2 years ago | (#40493071)

SCREW YOU APPLE FANBOY!!!!!

Re:LOL. American made overpriced crap. (0)

Anonymous Coward | more than 2 years ago | (#40493317)

Ho ho! What an amusing and bitingly satirical take on the hopelessly indoctrinated nature of Apple fanboys! Thank you, good sir or madam, I appreciated the amusing social commentary this morning!

Industry clusters are also important. (5, Insightful)

Kergan (780543) | more than 2 years ago | (#40493033)

"low cost Chinese labor and looser environmental regulations"

Those aren't the only factors. The fact of the matter is that pretty much everything is clustered in SE Asia nowadays, and that the labor market is a lot more dynamic. Need slightly shorter screws? Call the factory down the street, they'll start arriving within the next hour. Changed the specs for your unibody case? The factory downtown will deliver new ones the same day. Need a new assembly plant? Build it and staff it by next week. Everything is done locally, reducing ETA and shipping costs in the process. These things also count tremendously.

Re:Industry clusters are also important. (0)

Anonymous Coward | more than 2 years ago | (#40493173)

All the more reason to try rebuilding the infrastructure locally (not necessarily USA local, but any home country local). Nobody will build the kind of capacity that the Chinese have, but some capacity on shore is essential.

Re:Industry clusters are also important. (4, Insightful)

Anonymous Coward | more than 2 years ago | (#40493679)

Or, you could proceed the Brazillian way, and toss in a 100% tax on any consumer electronics not assembled locally. (Foxconn is setting up an iPhone plant over there, so Apple can work around the tax.)

Re:Industry clusters are also important. (1)

It's the tripnaut! (687402) | more than 2 years ago | (#40493325)

"low cost Chinese labor and looser environmental regulations"

Those aren't the only factors. The fact of the matter is that pretty much everything is clustered in SE Asia nowadays, and that the labor market is a lot more dynamic.

China is not in SE Asia [wikipedia.org] .

Re:Industry clusters are also important. (0)

Anonymous Coward | more than 2 years ago | (#40493405)

Whatever makes you sleep at night.

Re:Industry clusters are also important. (1)

geekoid (135745) | more than 2 years ago | (#40493347)

All of which can be done in the US.
Do you think their aren't manufacturing hubs like the in the US?

Re:Industry clusters are also important. (1)

Kergan (780543) | more than 2 years ago | (#40493539)

Do you think their aren't manufacturing hubs like the in the US?

Sure there are. But for producing consumer electronics en mass, wouldn't you agree that the action is at the other end of the Pacific?

Re:Industry clusters are also important. (0)

Anonymous Coward | more than 2 years ago | (#40493493)

What you call "a lot more dynamic," others would call "looser work regulations." In the US, you cannot overwork your people just to meet a deadlne.

Err Phone For You its a Mr Teller ... (2)

RobertLTux (260313) | more than 2 years ago | (#40493615)

right you can't require somebody to work 80+hour weeks to meet a deadline in the US

i have 2 words for you

Mr Teller could you get Mr Penn to explain those words??

Re:Industry clusters are also important. (0)

Anonymous Coward | more than 2 years ago | (#40493533)

Yes, but then you also have the case where a flood hits and prices skyrocket because every factory that makes it was put out of commission for an extended period of time.

Hard drive prices still haven't recovered. We need MULTIPLE Industry clusters.

Re:Industry clusters are also important. (0)

Anonymous Coward | more than 2 years ago | (#40493607)

Yes but the way to compete with this is not to keep sending business over there. If the US wants to stay a relevant industrial force, and make US electronics manufacturing cheap, we have to start somewhere. It's always expensive to start, this sort of thing.

Just a fad (0)

Anonymous Coward | more than 2 years ago | (#40493035)

People might go along with the the "buy American" line for a while, but if they can save money by buying cheaper products with the same or more \better features they will soon turn to doing just that.

Re:Just a fad (3, Insightful)

hey! (33014) | more than 2 years ago | (#40493345)

People might go along with the the "buy American" line for a while, but if they can save money by buying cheaper products with the same or more \better features they will soon turn to doing just that.

Well, that's the question, isn't it? Does an American company building the products it designs nearby have any advantages in quality control or innovation that offsets the slightly higher (China's edge here is often exaggerated) costs?

In an area where innovation is gradual and nobody has a chance of a killer technological lead, I think that cost is likely to be king. I have friends who went to work in the auto industry and were amazed to find that managers would sell their soul for a $1 saving on a $30,000 car. In areas with rapid and radical innovation, there might be an advantage. I don't think you can answer this question generically. It depends on the character of the market, industry and the company.

Apple is an interesting case. Apple didn't start by offshoring manufacturing, and even after they'd gone that route they hung on to their last domestic plant because they thought there was value to keeping designers close to the manufacturing process. And it worked. Even in the pre-Second Coming years when their product line was complicated and supply chain messy, they manufactured very high quality stuff. It'll be interesting to see what happens when that know-how fades with time. People will automatically attribute any decline in quality or innovation to Jobs' death, but if those things happen they may be the result of changes in corporate culture introduced by Jobs.

Offshoring iPods definitely was a winner because of their relatively low cost and high volume, and the need to compete against low cost alternatives. It seems to me that the same factors would apply to the Nexus Q, which is just another streaming media box. But maybe Google knows something we don't. Or maybe Google needs to gain more experience before it can rely on overseas contractors.

Bottom line on the question of on-shoring vs. off-shoring: it depends.

I don't care. . . (0)

Anonymous Coward | more than 2 years ago | (#40493037)

. . . where anything is made, so long as it's priced decently and doesn't suck as a product.

I've never understood this kind of nationalism. Why is it an accepted popular notion that we must discriminate against products just because they've been made somewhere else by someone else?

Re:I don't care. . . (2)

hebertrich (472331) | more than 2 years ago | (#40493147)

Cause it's jobs for Americans , paid by selling goods to Americans and that America has traditionally made better products than the Chinese.
Cheap is nice .. but jobs and peopple who have money to spend on products built in America makes America grow stronger in the world arena.
Stop thinking it's nationalism and patriotism . Buy American goods to give jobs to Americans. Simple and just what America needs : jobs jobs jobs.

Re:I don't care. . . (1)

Applekid (993327) | more than 2 years ago | (#40493279)

Don't forget that it is also manufactured in a country that still puts a little faith in Rule of Law: the workers aren't indentured servants and exposed to thousands of toxic chemicals with no right to know or MSDS disclosures, and that there are limits of chemical releases to the environment.

Re:I don't care. . . (4, Insightful)

JavaLord (680960) | more than 2 years ago | (#40493243)

Because at the end of the day you will pay either way. Either pay more for your products and give your fellow citizens a reasonable living or pay more in taxes for their unemployment, food stamps and welfare and on top of that deal with the social ills such as higher crime rates that can come when someone has nothing to lose.

Re:I don't care. . . (0)

Anonymous Coward | more than 2 years ago | (#40493471)

That's because you haven't learned how to think beyond the tiny ball of reality surrounding your own head.

It's certainly one way of living. But you do look rather small and somewhat like a tiresome liability to others who have put in the effort to expand their own awareness. If you're cool with that, then carry on. Cats and dogs and fish exist in similarly small minds, and their lives work okay. Nothing wrong with that.

hmmm (4, Insightful)

slashmydots (2189826) | more than 2 years ago | (#40493039)

"But where do all the parts come from?"....anyway, it's expensive as hell to make something here but there's some business value and even cost saving in the fact that they can get any manufactured phone to any place in America in 1 day with Fedex. Even the fastest but still economical shipping methods from Asia are 2-3 weeks lead time at least because it's all ship-based. Get your stuff held up at the port? Time to order another couple thousands then because you've got waiting customers. The other option is to just over-order and pay lots of money to ship and guard your expensive inventory state-side and then have to put them on clearance when the sales figures don't match up with their overblown estimate. Do you know how much Nintendo lost on Wii shortages? Do you know how much HP lost on excess tablets? So there's some value in making things in the US from a cost saving perspective.

Re:hmmm (1)

geekoid (135745) | more than 2 years ago | (#40493375)

" it's expensive as hell to make something here "
moderately more expensive, not 'expensive as hell'

Re:hmmm (2)

thesandbender (911391) | more than 2 years ago | (#40493535)

The logistics don't work quite like this. First, for companies like HP, Apple and Nintendo, they work with their logistics provider to setup a Customs pipeline months before the product actually ships. U.S. Customs has a process for this and FedEx and UPS have departments dedicated to just setting it up. The end result is a rubber stamp process that clears the product through in hours, not days or weeks. Also, ships aren't practical for shipping small electronics. A 747 or 777 can carry a metric crap load of iPhones and the shipping costs distributed over all those phones is a fractional part of the overall cost. You need to get up to something where the packaging is the size of a TV for ships to become the better option.

Finally, as many have pointed out.. this is just assembly of parts made else were. For the just in time assembly to work as you described, your still going to have to have a large volume the parts on hand to avoid shortages, which means if the product doesn't sell you going to be setting on an overstock of parts instead of final products. Many of those parts (screens, batteries, logic boards) are customized for your product and have no practical resale value.

There are a lot of people who have put a lot of thought into trimming the cost (and risk is a cost) of this entire process and off-shoring remains the cheapest and most practical option. Changes in the world economy will eventually shift this around (just as it dictated the US the world's produce in decades past).

Caucasians are too damn tall (0)

The_Doughboy (565172) | more than 2 years ago | (#40493061)

Google shouldn't do it, Caucasians are too damn tall as we learned from the movie Crazy People http://www.youtube.com/watch?v=96iJsdGkl44 [youtube.com]

Disappointing. Done right it should cost less (2, Insightful)

Anonymous Coward | more than 2 years ago | (#40493069)

I keep waiting for them to replace Chinese workers with American robots. If they did that it could actually cost less. You pay less shipping. Maybe we just don't have a robot that's good enough and cheap enough; but we will. A lot of the outsourced labor is things like cleaning, assembling, etc. Come on Google. If you can program 'bots to drive cars, surely you can program them to polish screens.

No paywall links (5, Insightful)

wcrowe (94389) | more than 2 years ago | (#40493073)

There should be a rule on Slashdot that no paywall links are allowed to be posted. How can we comment on an article that we cannot see?

Re:No paywall links (5, Insightful)

Kergan (780543) | more than 2 years ago | (#40493205)

There should be a rule on Slashdot that no paywall links are allowed to be posted. How can we comment on an article that we cannot see?

Copy the URL, google it, and bypass the paywall by clicking the result from there:

http://www.google.com/search?q=http://www.nytimes.com/2012/06/28/technology/google-and-others-give-manufacturing-in-the-us-a-try.html [google.com]

Re:No paywall links (2, Funny)

Anonymous Coward | more than 2 years ago | (#40493259)

SAN JOSE, Calif. â" Etched into the base of Googleâ(TM)s new wireless home media player that was introduced on Wednesday is its most intriguing feature. On the underside of the Nexus Q is a simple inscription: âoeDesigned and Manufactured in the U.S.A.â

The Google executives and engineers who decided to build the player here are engaged in an experiment in American manufacturing. âoeWeâ(TM)ve been absent for so long, we decided, âWhy donâ(TM)t we try it and see what happens?â(TM) â said Andy Rubin, the Google executive who leads the companyâ(TM)s Android mobile business.

Google is not saying a lot about its domestic manufacturing, declining even to disclose publicly where the factory is in Silicon Valley. It also is not saying much about the source of many of its parts in the United States. And Mr. Rubin said the company was not engaged in a crusade.

Still, the project will be closely watched by other electronics companies. It has become accepted wisdom that consumer electronics products can no longer be made in the United States. During the last decade, abundant low-cost Chinese labor and looser environmental regulations have virtually erased what was once a vibrant American industry.

Since the 1990s, one American company after another, including Hewlett-Packard, Dell and Apple, has become a design and marketing shell, with production shifted to contract manufacturers in Shenzhen and elsewhere in China.

Now that trend may be showing early signs of reversing.

Itâ(TM)s a trickle, but some American companies are again making products in the United States. While many of those companies have been small, like ET Water Systems, there have also been some highly visible moves by Americaâ(TM)s largest consumer and industrial manufacturers. General Electric and Caterpillar, for example, have moved assembly operations back to the United States in the last year. (Airbus, a European company, is said to be near a deal to build jets in Alabama.)

There is no single reason for the change. Rising labor and energy costs have made manufacturing in China significantly more expensive; transportation costs have risen; companies have become increasingly aware of the risks of the theft of intellectual property when products are made in China; and in a business where time-to-market is a competitive advantage, it is easier for engineers to drive 10 minutes on the freeway to the factory than to fly for 16 hours.

That was true for ET Water Systems, a California company. âoeYou need a collaboration that is real time,â said Pat McIntyre, chief executive of the maker of irrigation management systems, which recently moved its manufacturing operation from Dalian, China, to Silicon Valley. âoeWe prefer local, frankly, because sending one of our people to China for two weeks at a time is challenging.â

Harold L. Sirkin, a managing director at Boston Consulting Group, said, âoeAt 58 cents an hour, bringing manufacturing back was impossible, but at $3 to $6 an hour, where wages are today in coastal China, all of a sudden the equation changes.â

The firm reported in April that one-third of American companies with revenue greater than $1 billion were either planning or considering to move manufacturing back to the United States. Boston Consulting predicted that the reversal could bring two million to three million jobs back to this country.

âoeThe companies who are investing in technology in the U.S.A. are more nimble and agile,â said Drew Greenblatt, president and owner of Marlin Steel Wire Products in Baltimore, which continues to manufacture in the United States by relying on automation technologies. âoeParts are made quicker, and the quality is better.â

Other factors are playing a role as well, said Mitch Free, chief executive and founder of Mfg.com, an electronic marketplace for manufacturing firms. He pointed to trends including distributed manufacturing and customization as playing an important role in the âoereshoringâ of manufacturing to the United States.

The biggest challenge in bringing manufacturing home has been finding component suppliers nearby. Industry executives note that the decision to stay in China is often determined by a ready labor pool and the web of parts suppliers that surround giant assembly operations, like the one that Foxconn, the manufacturing partner of Apple and many other big electronics companies, operates in Shenzhen.

The Nexus Q, which links a TV or home sound system to the Internet cloud to play video and audio content, contains almost all American-made parts. The engineers who led the effort to build the device, which is based on the same microprocessor used in Android smartphones and contains seven printed circuit boards, found the maker of the zinc metal base in the Midwest and a supplier for the molded plastic components in Southern California.

Semiconductor chips are more of a challenge. In some cases, the chips are made in the United States and shipped to Asia to be packaged with other electronic components.

Google did not take the easy route and encase the Q in a black box. The dome of the Magic-8-ball-shaped case is the volume control â" the user twists it â" a feature that required painstaking engineering and a prolonged hunt for just the right bearing, said Matt Hershenson, an engineer who helped design the Q.

At $299, the device costs significantly more than competing systems from companies like Apple and Roku. Google says this is in part because of the higher costs of manufacturing in the United States, but the company expects to bring the price down as it increases volume. The company is hoping that consumers will be willing to pay more, though it is unlikely that the âoeMade in Americaâ lineage will be part of any marketing campaign.

Google uses a contract manufacturer to make the Q. Last week it was being assembled in a large factory 15 minutes from Google headquarters. The company declined to say how many people were employed at the plant, which can run as many as three shifts each day. However, during a brief tour, made with the understanding that the exact location would not be disclosed, it was clear that hundreds of workers were involved in making the Q.

It is the kind of building that was once common across Silicon Valley during the 1980s and even the 1990s. More recently, former semiconductor fabrication and assembly factories have given way to large office campuses that house the programmers who design software and support Web sites.

Re:No paywall links (5, Funny)

Bill Dimm (463823) | more than 2 years ago | (#40493389)

How can we comment on an article that we cannot see?

I'm tempted to mod you +1 funny for that.

Re:No paywall links (5, Informative)

XxtraLarGe (551297) | more than 2 years ago | (#40493549)

Login: slashdotnyt
password: slashdotnyt

Re:No paywall links (0)

Anonymous Coward | more than 2 years ago | (#40493705)

How can we comment on an article that we cannot see?

You must be new here.

"Don't be evil" (1)

WMarkFelt (2673461) | more than 2 years ago | (#40493085)

No on here believes that BS. But at least for some American families this will be jobs and a bit of security.

Re:"Don't be evil" (1)

geekoid (135745) | more than 2 years ago | (#40493391)

Google has held themselves to the ideal very well.

Re:"Don't be evil" (1)

CanHasDIY (1672858) | more than 2 years ago | (#40493507)

Yea, "Try to be slightly less evil than the competition" would be a more accurate slogan.

Side note, kudos to Google for taking the first step.

Don`t link to a log in page... (1)

fatbuckel (1714764) | more than 2 years ago | (#40493143)

That`s just distasteful.

My problem is (2)

vawwyakr (1992390) | more than 2 years ago | (#40493159)

That I can't figure out what exactly I would use it for, if this thing was a full on Google TV, plus DVR (and maybe keep those social media things...though really that seems like something that should just be built into Google TV). Then sure I'd be fine with the cost and maybe even more! But this thing seems simply less capable than a product they already put out (Google TV) and costs more. I simply can't find a reason to buy...and frankly with the whole straight from Google and made in the US things I kind of want to want to buy it but I don't. Maybe I missed some aspect of its functionality or future but they didn't reveal anything like that from what I saw.

Re:My problem is (1)

squiggleslash (241428) | more than 2 years ago | (#40493227)

Ah but you're forgetting Sergey Brin's well known Reality Distortion Effect that will convince Google fanbois to buy... oh wait, no, wrong tech leader and wrong company.

It is a very nice device, and it certainly seems nicer than a Roku, but I don't think the differences are worth $200 more. And I also have the "Wife wouldn't want yet another friggin' box, even a nice round one, in front of the TV" problem. She thinks it's bad enough we have a satellite box/DVR, DVD player, and media PC there.

Re:My problem is (1)

geekoid (135745) | more than 2 years ago | (#40493407)

Get a new wife.

What Country Was The Video Transcribed In? (1)

theodp (442580) | more than 2 years ago | (#40493163)

Check out the gibberish closed captions [staticflickr.com] ("nexus ceo their first social streaming media player may trigger the plane home") for the How Nexus Q Works [youtube.com] video.

Put your money where your mouth is! (0)

Anonymous Coward | more than 2 years ago | (#40493183)

OK, all you anti-off-shoring whiners... here's your chance to put your money where your mouth is. Every one of you go out and buy one of these. If any one of you does not, I don't want to ever hear you whining about off-shoring again, 'kay?

Good News! (0)

Anonymous Coward | more than 2 years ago | (#40493197)

This should help keep those low paid jobs in the US, for the Mexicans and immigrants, rather than Chinamen. Me no rikey!

Re:Good News! (1)

jedidiah (1196) | more than 2 years ago | (#40493431)

You laugh that's exactly what the Italians have done. They imported labor so they could still put a "made in Italy" stamp on their stuff. So the next time you are fawning over some overpriced Italian brand, just remember that it was still made by the Chinese.

On-shores manufacturing must be fun (1)

Lord Lode (1290856) | more than 2 years ago | (#40493239)

Feel the sand of the beach between your toes and hear the sea while manufacturing, yay!

Re:On-shores manufacturing must be fun (1)

TeknoHog (164938) | more than 2 years ago | (#40493437)

And once in a while, buy a /bin/csh from one of the ladies.

I don't get the Q (4, Insightful)

TheSkepticalOptimist (898384) | more than 2 years ago | (#40493271)

So, this is not a Google TV device yet can connect to a TV with limited functionality. Its too expensive as a standalone network media streamer compared to other products available. I don't need a network device to power its own speakers. Compare this to a $120 Apple TV or even a $190 Boxee Box and its a very over-priced and mediocre competitor. So what is the point?

Obviously if Google is using on-shore manufacturing they are already assuming this as a niche product and don't have to worry about huge demand and high production costs.

I think Google mucked this product up as they are positioning it as an expansive hipster device in a market already saturated with better value and feature rich products. All Google should have done is create a little HDMI dongle that sits on a TV/Receiver that provides AirPlay like connectivity for Android devices which are capable of providing all the same functionality as the Q and could do so for a small fraction of the cost.

You're All Wrong (0)

Anonymous Coward | more than 2 years ago | (#40493313)

The final arbiter will be how much more expensive is it to manufacture in the U.S. vs. China. A number they left out.

They may be able to excuse a couple or three percentage points with feel good nationalism. But, 5% will make them fail, if for no other reason than, their competitors will eat their lunch. Even at 3%, it's only a management change away from; 'We can increase profit by $1 billion if we offshore the manufacturing. Make it so!'

I know; I'm an MBA.

China (1)

fa2k (881632) | more than 2 years ago | (#40493319)

Makes sense that they pull out of China, since the government was so apathetic regarding the hacking incidents, and Google have had a lot of negative rhetoric against China. They could get a "patriotic" boost in the huge US market if they did tout it in their marketing, but maybe they think it will reflect badly on their other products. They can also more easily ensure good conditions for the workers, less pollution, etc, and use that in marketing. US is probably less than 30 % (PNOOMA) of the world market for cheap tablets, and the others will care about "concience" and quality, not moving jobs to US. Quality is probably identical; the same component costs and tolerances go into the calculation. As labour is more expensive, more work will proabbly be automated, perhaps leading to more consistent quality. The environmental and worker quality of life benefits could have been achieved in China as well; probably not a driving force. So to sum it up; antagonism towards (and from) China, patriotism from Google itself & US customers, better oversight .

Quality? (0)

Anonymous Coward | more than 2 years ago | (#40493363)

I honestly believe these devices will fail much less and than AppleTV devices and last significantly longer. I'll still likely wait till it drops to, say, $199, but I'd definitely take one over Apple TV at this point.

And I will pay more, too (1)

WOOFYGOOFY (1334993) | more than 2 years ago | (#40493459)

And I will pay more too, as a self conscious act of affirming the long term importance of having a profitable manufacturing base in the US.

We all buy China junk, myself included. If I could buy all Made IN America at three times the price of Slave Labor in China, would I only buy Made in America? Probably not because, like solar panels, buying ONLY Made In America is a political statement I literally can't afford to make ALL the time as of right now. But will I buy what amounts to fun cool stuff like tablets and audio gadgets for 300 instead of 100? Oh hell yeah I will.

Re:And I will pay more, too (1)

TrentTheThief (118302) | more than 2 years ago | (#40493703)

I agree with you. I might need to skip some things for a few months, but it'll be worth it.

Interesting trend? (1)

sl4shd0rk (755837) | more than 2 years ago | (#40493475)

I wish it would, but I don't see how this will turn into anything exciting for the economy until offshoring gets more cost prohibitive. Thanks for trying Google.

It's hardly equal to its competitors (0)

Anonymous Coward | more than 2 years ago | (#40493597)

The ROKU and Apple TV don't have a builtin amplifier. That involves copper which costs money.

Parts are from all over... (0)

Anonymous Coward | more than 2 years ago | (#40493649)

You can make that MADE IN USA claim if you assemble it in the USA with more than 1/2 of the cost being local. The chassis + shipping box might might cost more than the PCB with chips and you can still make that claim. I have worked in consumer electronics in US and Asia and have used this in past myself. Oh, transistors and IC chips are from all over the planet. It is probably impossible to buy all the parts needed for this or any other complex IC/PCB design with only US parts.

It is nice to see them make the effort...

I'd be happy to pay more... (0)

Anonymous Coward | more than 2 years ago | (#40493707)

... but not for this device. It seems really overpriced and limited. I don't see what it has over a $99 AppleTV. Actually it seems to have a lot less. I'd pay $149 for a made-in-USA competitor but it needs to have the feature set.

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