itwbennett writes "British Airways wants to be the airline where everybody knows your name. The idea behind the 'Know Me' program is that by using Google Images to ID passengers, they'll be able to recreate the 'feeling of recognition you get in a favourite restaurant,' Jo Boswell, head of customer analysis at BA told the London Evening Standard. But the more privacy minded among us know that the airline could end up seeing a lot more than your face."
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