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Apple Goes Back To EPEAT

Soulskill posted more than 2 years ago | from the it's-not-easy-being-green dept.

Earth 225

An anonymous reader writes with a followup to news from last weekend that Apple had turned its back on the EPEAT hardware certification standard. After hearing criticism from customers, the media, and governmental organizations that Apple wasn't being environmentally friendly, the company's Hardware Engineering VP, Bob Mansfield, wrote today that its earlier decision was a mistake, and all of Apple's eligible products are back on EPEAT. (EPEAT welcomed Apple back with open arms.) Mansfield repeated an earlier statement from Apple that EPEAT does not measure all the ways in which the company's products are environmentally friendly. Mansfield said, "For example, Apple led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC). We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product lifecycle. And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting. Perhaps most importantly, we make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim."

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And another thing (5, Funny)

plover (150551) | more than 2 years ago | (#40641833)

Mansfield went on to state that Apple would use only genuine Congalese tantalum, African conflict diamonds, rainforest teak, and Iranian oil based lubricants; and furthermore the iOS developers would smoke only Tibetan opium. "No one else in our industry can afford to make those claims, bitches!" he cackled.

At press time, the reporters were too mellow from the complimentary Afghan bud to harsh his groove. Steve Jobs could not be reached for comment.

Re:And another thing (5, Funny)

Tough Love (215404) | more than 2 years ago | (#40641967)

...Steve Jobs could not be reached for comment.

Now, that's what I call digging for a story.

Re:And another thing (5, Funny)

v1 (525388) | more than 2 years ago | (#40642245)

Now, that's what I call digging for a story.

Yes, a grave situation to be in for sure....

Re:And another thing (0)

Anonymous Coward | more than 2 years ago | (#40642445)

I'm sure he won't take this lieing down.

Re:And another thing (1)

gislifb (1979154) | more than 2 years ago | (#40642021)

Apple and their morals. Saying that a brominated flame retarded ant is a harmful toxin! They're just special, no need to drag their name through the mud.

Happy Friday from the olden Girls! (-1)

Anonymous Coward | more than 2 years ago | (#40641859)

Thank you for being a friend
Traveled down the road and back again
Your heart is true, you're a pal and a cosmonaut.

And if you threw a party
Invited everyone you knew
You would see the biggest gift would be from me
And the card attached would say thank you for being a friend.

Re:Happy Friday from the olden Girls! (0)

Anonymous Coward | more than 2 years ago | (#40641925)

It's confidant, dumbfuck.

Re:Happy Friday from the olden Girls! (0)

Anonymous Coward | more than 2 years ago | (#40641951)

HA! It never gets old...

YHBT YHL HAND

How stupid do you need to be? (-1, Troll)

Tough Love (215404) | more than 2 years ago | (#40641865)

How stupid does Apple's executive suite need to be, not to recognize that exactly this would happen? Well and truly bitchslapped. Now it's all over but the fallout from the widespread awareness that Apple's products are still the least environmentally friendly in the industry.

Not stupid at all (5, Insightful)

Anonymous Coward | more than 2 years ago | (#40641955)

They turned their back on EPEAT just to get the news coverage....doing something bad like that made all the haters spread the word just as much as the fans. Then, when they flip-flopped, all the haters suddenly got a nice little spiel about how they are not only EPEAT-compliant, but even better. And the haters actually paid attention because they were interested now.

And the fans are still happy because Apple is still certified now.

Excellent marketing, all-in-all.

Re:Not stupid at all (1, Interesting)

MrMarket (983874) | more than 2 years ago | (#40642071)

"...all qualifying products." I didn't hear that future products (like additional retina screen lap tops) will be EPEAT.

Re:Not stupid at all (1)

Tough Love (215404) | more than 2 years ago | (#40642211)

We meant to do it! [thewizofodds.com]

Re:Not stupid at all (5, Interesting)

the_B0fh (208483) | more than 2 years ago | (#40642263)

Re:Not stupid at all (2)

paxprobellum (2521464) | more than 2 years ago | (#40642575)

"No no, I was talking about ... uhhh..."

Re:Not stupid at all (0)

Anonymous Coward | more than 2 years ago | (#40642743)

I heard that they really put some thought into it... but I had no idea. Thanks for the insight!

Re:Not stupid at all (1)

Grudge2012 (2662391) | more than 2 years ago | (#40642773)

"...all qualifying products." I didn't hear that future products (like additional retina screen lap tops) will be EPEAT.

http://www.epeat.net/ [epeat.net] : I am very happy to announce that all of Apple’s previously registered products, and a number of new products, are back on the EPEAT registry.

So unless you want to nitpick and claim that you actually meant "future" products aren't on the list yet - well then DUH!

Re:Not stupid at all (1)

MrMarket (983874) | more than 2 years ago | (#40643025)

Source: [macobserver.com] "all of Apple’s Mac line had top EPEAT ratings, with the exception of the company’s new MacBook Pro with Retina Display."

Re:Not stupid at all (2, Insightful)

PopeRatzo (965947) | more than 2 years ago | (#40642749)

Excellent marketing, all-in-all.

Sadly, no.

It looks like they were trying to cut some corners, got caught and slapped down hard.

It reminds "fans" to think about the environmental (and social) impact of Apple's manufacturing practices, and believe me, that is not something Apple wants people thinking about, any more than a steak house wants people thinking about cows and the meat packing business. Apple, on the other hand, knows that a majority of their fans likes to think about meat packing, but not so much about 13 year-olds working on assembly lines 16 hours a day in a plant that dumps toxic chemicals into the water supply.

"Excellent marketing...fans happy...Apple still certified..." You hit all the bullet points from yesterday's memo. Well done.

Re:Not stupid at all (4, Interesting)

beelsebob (529313) | more than 2 years ago | (#40643059)

It looks like they were trying to cut some corners, got caught and slapped down hard.

Actually, it looks like they were trying to slap EPEAT into engaging brain... EPEAT wouldn't give the retina MBP a rating, apple throws toys out pram and yells about it being aluminium and highly recyclable... EPEAT give it a gold rating ;)

Re:How stupid do you need to be? (-1, Flamebait)

Tough Love (215404) | more than 2 years ago | (#40642145)

How stupid does Apple's executive suite need to be, not to recognize that exactly this would happen? Well and truly bitchslapped. Now it's all over but the fallout from the widespread awareness that Apple's products are still the least environmentally friendly in the industry.

Apple astromods are going nuts on this one. Tim Cook looks like a bigger idiot than ever. Now apparently competing with Steve Ballmer for "Worst CEO" title. Let's see if Cook has it in him to set a new record for decline in corporate value. Following up the "new, heavier, thicker, shorter lasting" strategy for the iPad refresh with a colossal environmental blunder... let's see him top that. You go, Tim!

Re:How stupid do you need to be? (1)

BanHammor (2587175) | more than 2 years ago | (#40642203)

I'd like to see him drive the company out of profit, and THEN make claims about him being nuts.

Re:How stupid do you need to be? (1)

Tough Love (215404) | more than 2 years ago | (#40642547)

He's doing his best, just give him a little more rope.

Re:How stupid do you need to be? (-1, Troll)

Tough Love (215404) | more than 2 years ago | (#40642275)

How stupid does Apple's executive suite need to be, not to recognize that exactly this would happen? Well and truly bitchslapped. Now it's all over but the fallout from the widespread awareness that Apple's products are still the least environmentally friendly in the industry.

Apple astromods are going nuts on this one. Tim Cook looks like a bigger idiot than ever. Now apparently competing with Steve Ballmer for "Worst CEO" title. Let's see if Cook has it in him to set a new record for decline in corporate value. Following up the "new, heavier, thicker, shorter lasting" strategy for the iPad refresh with a colossal environmental blunder... let's see him top that. You go, Tim!

Apple's planned greed strategy is entering epic fail zone.

Re:How stupid do you need to be? (3, Interesting)

thetoadwarrior (1268702) | more than 2 years ago | (#40642525)

Can you back that up with proof? They have a recycling program and as long as you're not taking something ancient back you can get a gift certificate for bring it back. I can't think of any other company that gives incentives to bring your shit back to recycle it.

Their issues is that a person can't remove their own battery. That is not an environmental hazard and in fact Apple being the only one that can reomve it guarantees it gets recycled. Where as batteries that consumers can remove and replace can and do end up in land fills.

If you disagree feel free to provide proof.

Re:How stupid do you need to be? (0)

Anonymous Coward | more than 2 years ago | (#40642819)

Best Buy. They will not only take their stuff back for no charge but other manufacturer products also. Ancient or not. If Apple really cared as much, then they would do the same. I quote Capt Kirk "It's better for me. Better for you. It's better for them!"

Self-regulation (0)

Anonymous Coward | more than 2 years ago | (#40641881)

It works, bitches!

No, wait ....

Brilliant PR move (5, Interesting)

MrEricSir (398214) | more than 2 years ago | (#40641893)

1. Tell everyone you're leaving an environmental program
2. Issue press release saying you're not leaving
3. Use this chance to tell reporters that your products are more environmentally friendly than the competition

I have to admit it's a clever strategy.

Re:Brilliant PR move (0)

Anonymous Coward | more than 2 years ago | (#40641933)

That.

This whole situation reeks of PR maneuvering.

Re:Brilliant PR move (5, Funny)

FellowConspirator (882908) | more than 2 years ago | (#40642009)

Lather, rinse, EPEAT.

Re:Brilliant PR move (0)

Anonymous Coward | more than 2 years ago | (#40642347)

You owe me a new keyboard.

Re:Brilliant PR move (-1, Troll)

Tough Love (215404) | more than 2 years ago | (#40642043)

3. Use this chance to tell reporters that your products are more environmentally friendly than the competition

How do you spin away the fact that the iPhone and maxiPad batteries remain as glued in as ever? The only thing that changed is, Apple's self important enviroposers are now forced to admit that each time they buy an Apple product they make the world a little worse. I don't know about you, but Facebook messages went out to those guys from here :-)

Re:Brilliant PR move (5, Informative)

StuartHankins (1020819) | more than 2 years ago | (#40642129)

If Apple takes them all back for recycling, doesn't that work? I imagine that since we're talking very popular products, anyone who receives one for recycling (and isn't Apple) will send them to Apple because of Apple's agreement. Plus they get a gift card, which is an incentive for everyone to participate. http://www.apple.com/recycling/ [apple.com]

Re:Brilliant PR move (0)

Tough Love (215404) | more than 2 years ago | (#40642251)

If Apple takes them all back for recycling, doesn't that work?

No, it doesn't work, because it still means you are going to replace the unit just because the battery got weak,or pay Apple exorbitant extended warranty or out of warranty charges.

Re:Brilliant PR move (2)

Nixoloco (675549) | more than 2 years ago | (#40642457)

If Apple takes them all back for recycling, doesn't that work?

No, it doesn't work, because it still means you are going to replace the unit just because the battery got weak,or pay Apple exorbitant extended warranty or out of warranty charges.

The cost to replace the battery depends on the device and ranges from ~$50 to ~$200, from iPods/iPhones up to the Macbook Pro Retina, which isn't unreasonable considering the size of the built in batteries on the newest laptops. The cost for the older Macbook batteries that were replaceable is about $130 anyway. Hardly exorbitant.

Re:Brilliant PR move (3, Insightful)

Tough Love (215404) | more than 2 years ago | (#40642493)

In what universe is two hundred dollars to replace a battery not exhorbitant?

Re:Brilliant PR move (1)

paxprobellum (2521464) | more than 2 years ago | (#40642597)

The same universe where people are buying i7 laptops to browse facebook...

Re:Brilliant PR move (1)

Anonymous Coward | more than 2 years ago | (#40642607)

or $50... I mean, on almost any other device i own its a "click-off-back" and exchange the battery... but i guess its innovative to make money off people...

Re:Brilliant PR move (0)

Anonymous Coward | more than 2 years ago | (#40642909)

Some one please mod this guy up. This is so true. To be able to make money off of someone for the stupidest things that anyone can do is the best innovation known to man!

Re:Brilliant PR move (2)

StuartHankins (1020819) | more than 2 years ago | (#40642565)

If the battery goes out but the iDevice otherwise works, there are a lot of places that will replace the battery for a small fee. Even when sending it in to Apple, it's not a whole lot -- $106 for an iPad that's out of warranty or $86 for an iPhone, or $56 to $86 for an iPod. Granted that $100 for an iPad is a "reconditioned" iPad, which may or may not be better than a simple battery swap depending on the condition of your iPad. In all cases, "Apple disposes of your battery in an environmentally friendly manner."

Third-party services are much cheaper; I found many on Google. This one is $49 for iPad; the replacement service is extra. They have one for $19 for iPhone 4; again, replacement service is extra. http://www.ipodjuice.com/ipad-replacement-battery.htm [ipodjuice.com]

So apparently people are managing to do this affordably. Move along, nothing to see here.

http://www.engadget.com/2010/03/13/dead-ipad-battery-never-mind-replacing-it-apple-just-sends-ano/
http://www.apple.com/batteries/replacements.html

Re:Brilliant PR move (0)

Anonymous Coward | more than 2 years ago | (#40642921)

In Switzerland they're even more generous:

Purchase any qualifying Apple computer or display and receive free recycling of your old computer and monitor at any Swiss Apple Retail Store. Or get 10 percent off a new iPod when you bring in your old iPod for recycling.* Recycle undamaged Apple product batteries at any Swiss Apple Retail Store free of charge.

How generous. Of course if you take it to the local commune's waste disposal they'll also take it off your hands for free, recycle it and not oblige you to buy a new product for your trouble.

Re:Brilliant PR move (1)

Grudge2012 (2662391) | more than 2 years ago | (#40643047)

3. Use this chance to tell reporters that your products are more environmentally friendly than the competition

How do you spin away the fact that the iPhone and maxiPad batteries remain as glued in as ever?

Who cares? Even the EPEAT doesn't.

Re:Brilliant PR move (2)

93 Escort Wagon (326346) | more than 2 years ago | (#40642719)

I'm wondering if there's been some behind-the-scenes wrangling with EPEAT. The organization had already stated that a number of its evaluation processes are out of date, and they don't address the hottest sectors (phones, tablets) at all. Perhaps there's been some additional promises to move on that - and maybe in a way that'll let Apple claim additional PR points, such as "the iPad 4 is the only EPEAT-certified tablet on the market".

Re:Brilliant PR move (0)

Anonymous Coward | more than 2 years ago | (#40642843)

What I liked was when they were removed they were and are still saying that they are more environmentally friendly but on their own terms. They are more Energy Star certified than version 5.2 of the specification. And at one point I read where they were going to start their own Certification and so on because it will be greener because people have to return the devices to the manufacture and so on. Only Steve Jobs would have been here he would have been able to sway people to this. Tim Cook where are you on this?

Re:Brilliant PR move (4, Informative)

westlake (615356) | more than 2 years ago | (#40642941)

Or maybe not so brilliant.

We've recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT.

A Letter From Bob Mansfield [apple.com]

The mistake was in ignoring the needs and values of institutional, enterprise, and governmental markets where Apple had been finally making some headway.

Organizations which have policies to require EPEAT compliance include Ford Motor Co., KPMG and Kaiser Permanente, in the private sector, as well as several universities and federal, state and municipal agencies. The U.S. government requires that 95% of the electronics purchased by its agencies be certified by EPEAT.

According to the DOE, environmental benefits of EPEAT purchasing in FY11 included an energy savings of 50 million kilowatt hours and a projected cost savings of $4.8 million.

[David Daoud, research director, PCs and Green IT, at IDC] said Apple is bound to find some resistance from buyers who aren't happy about the decision, but believes it needs only to have "a PR discussion" as to "why they're not being environmental. If you're Apple you have to look at the implications of certifying every single product. As much as I'd love to say it's a bad move, the financial guys are looking at it differently."

EPEAT Customers React to Apple's Withdrawal [informationweek.com]

PR was not enough.

Hooray? (0)

Anonymous Coward | more than 2 years ago | (#40641919)

If the standard isn't perfect, Apple..... help to perfect it.

Holy Jeebus they folded quickly. I'm off to read about Syria to maintain a proper pessimistic outlook on the world.

I'll believe them... (0)

Anonymous Coward | more than 2 years ago | (#40641923)

...when I see tear-down guides for iPads that the average user can perform..................

Re:I'll believe them... (0)

Anonymous Coward | more than 2 years ago | (#40642123)

Why? Because you'll recycle the iPad yourself? Give me a break.

Re:I'll believe them... (0)

Anonymous Coward | more than 2 years ago | (#40642515)

fuck you apple fanboy

Re:I'll believe them... (0)

Anonymous Coward | more than 2 years ago | (#40643077)

fuck you too, steve.

EPEAT caves (4, Insightful)

jbolden (176878) | more than 2 years ago | (#40641941)

I think the /. summary has this a bit backwards. Just read the letter from EPEAT:

We look forward to Apple’s strong and creative thoughts on ongoing standards development. The outcome must reward new directions for both design and sustainability, simultaneously supporting the environment and the market for all manufacturers’ elegant and high-performance products.

An interesting question for EPEAT is how to reward innovations that are not yet envisioned with standards that are fixed at a point in time. Diverse goals, optional points awarded for innovations not yet described, and flexibility within specified parameters to make this happen are all on the table in EPEAT stakeholder discussions. And of course, timely standards development, as with newly created Imaging Equipment and Television standards, and the current refresh of the PC/Display standard, is critical as well.

This was a messy situation and I think EPEAT did the right thing here in moving forward on recycling standards for computers and smartphones with closed cases and non removable batteries. So I'm happy that we are going to end up with better standards for recycling and at the same time Apple doesn't break with the environmental groups. This is a win-win in terms of policy that probably wouldn't have happened if Apple hadn't publicly stormed off. But /. shouldn't be writing this up as Apple caving to criticism. Their policies on recycling (i.e. the need for an expert recycler like http://www.werecycle.com/ [werecycle.com] ) haven't changed its EPEAT that is altering policy.

Re:EPEAT caves (1, Insightful)

Tough Love (215404) | more than 2 years ago | (#40642073)

I'm happy that we are going to end up with better standards for recycling and at the same time Apple doesn't break with the environmental groups.

Apple already broke with the environmental groups. The damage that was done is permanent. And by the way, any product with a battery glued in sucks beyond belief.

Re: EPEAT caves (3, Insightful)

daveschroeder (516195) | more than 2 years ago | (#40642231)

If you actually care about the environment more than you hate Apple, you'd realize that Apple is more green in terms of how it makes (AND recycles) its products than any other major electronics manufacturer. Environmental groups just like to eviscerate Apple for PR [datacenterknowledge.com] , even though it's one of the most transparent and aggressive on protecting the environment and green tech.

The funniest thing? In a few years we'll see every other vendor following Apple's lead, as they always do [marco.org] .

Re: EPEAT caves (-1, Troll)

Tough Love (215404) | more than 2 years ago | (#40642325)

Apple is more green in terms of how it makes (AND recycles) its products than any other major electronics manufacturer.

Given that Apple's credibility has dropped straight through zero into the negative zone, I for one won't be taking that claim at face value.

Re: EPEAT caves (4, Informative)

daveschroeder (516195) | more than 2 years ago | (#40642507)

Apple is more green in terms of how it makes (AND recycles) its products than any other major electronics manufacturer.

Given that Apple's credibility has dropped straight through zero into the negative zone, I for one won't be taking that claim at face value.

How do you figure, "Apple's credibility has dropped straight through zero into the negative zone"?

http://www.apple.com/environment/ [apple.com]
http://www.apple.com/environment/faq.html [apple.com]
http://www.apple.com/environment/renewable-energy/ [apple.com]
http://images.apple.com/environment/reports/ [apple.com]
http://images.apple.com/environment/progress/ [apple.com]
http://www.apple.com/supplierresponsibility/reports.html [apple.com]

Find any other vendor with this level of commitment, or even this level of detail on what they're doing with their products on the environment front.

Re: EPEAT caves (0)

Tough Love (215404) | more than 2 years ago | (#40642653)

Apple is more green in terms of how it makes (AND recycles) its products than any other major electronics manufacturer.

Given that Apple's credibility has dropped straight through zero into the negative zone, I for one won't be taking that claim at face value.

How do you figure, "Apple's credibility has dropped straight through zero into the negative zone"?

It started with the iPad 4 antenna and it continues with fiasco after fiasco.

Re: EPEAT caves (0)

Anonymous Coward | more than 2 years ago | (#40642923)

where can i get this fabled iPad 4?

Re: EPEAT caves (1)

daveschroeder (516195) | more than 2 years ago | (#40643009)

Cool story, bro. (I'm guessing you mean iPhone 4...)

Oh, you mean the antenna that in actual, practical use is functionally no worse than (and actually better in some cases) than antenna attenuation on other handsets, and which continued the same design on the iPhone 4S, and has resulted in the iPhone having far more share than any other handset manufacturer, which at 34% share is double the handset maker with the second largest share (Samsung)?

What are the other "fiasco after fiasco" to which you're referring? Or are you just trolling, considering you ignored the rest of my post, and the provable fact that Apple is more transparent on environment (even in China), green tech, and supplier responsibility than any other major manufacturer?

Can you point to another manufacturer that will recycle ANY manufacturer's products with a zero-landfill recycler, for free [srsapp.com] , by sending free packaging and shipping labels to your home or business?

Re: EPEAT caves (1)

scubamage (727538) | more than 2 years ago | (#40642393)

[CITATION NEEDED]

Re:EPEAT caves (1)

jbolden (176878) | more than 2 years ago | (#40642521)

The damage that was done is permanent.

Says who? EPEAT is welcoming them back. The liberal bloggers who already have the story, are happy to have Apple back in their camp. For example the Huffington Post headline was, "Apple Gets Its 'Green' Back." Liberals love the EPA and love Apple. Why would they want to see this fight continue?

Re:EPEAT caves (-1, Flamebait)

Tough Love (215404) | more than 2 years ago | (#40643011)

It's impossible to spin this story in any other way than "Apple caved". But feel free to try, everyone knows you are an Apple camp follower.

Re:EPEAT caves (3, Insightful)

daveschroeder (516195) | more than 2 years ago | (#40643063)

Oh yeah, Apple caved.

That must be why the Retina MacBook Pro — you know, the reason why Apple pulled out of EPEAT? — is now EPEAT Gold certified. [apple.com]

...

I'm sure your reply will ignore that simple, clear fact. I do applaud your trolling in this thread, though! It's entertaining!

Indeed, but no one "caved"... (2, Insightful)

daveschroeder (516195) | more than 2 years ago | (#40642141)

Apple helped create the EPEAT standards alongside the other stakeholders who helped define it.

Apple even has a contract to recycle products from ANY manufacturer [srsapp.com] , for free, with free shipping fees and boxes provided. What other vendor does this? Who puts their money where their mouth is on the environment?

Apple's products, in real, practical terms, are MORE recyclable, in terms of recyclable content contained therein, and the ability to actually recycle them — albeit by using Apple's programs for things like iPhone, iPad, and now the Retina MacBook Pro — and that many other EPEAT-certified products may be (and are) markedly worse than Apple's products in this sense, but can still be certified because they are able to be disassembled with conventional tools. How does that make them "more green"?

EPEAT alone isn't the end-all, be-all of green certifications. Organizations use EPEAT because it is a metric; a box that is easy to check; an easy way to define the "greenness" of a product. Apple helped develop the EPEAT standard, and has been one of the most committed and transparent manufacturers [apple.com] to green tech, environment, and recycling. No other major vendor has this level of transparency [apple.com] .

And Apple is STILL targeted by folks like Greenpeace, even as Apple is pursuing green more aggressively than its competitors [datacenterknowledge.com] , with Data Center Knowledge noting:

Greenpeace’s continuing use of this methodology, in light of Apple’s disclosure and permit data, raises several possibilities:

- Greenpeace is having difficulty developing estimates that accurately incorporate data center operations and power usage.
- Greenpeace is predisposed to cling to estimates that make Apple look less “green” because it generates more headlines for its awareness campaigns.

EPEAT didn't cave on anything — but the next generation of EPEAT would do well to consider the real, end-to-end recyclability and carbon footprint of electronic products.

Re:Indeed, but no one "caved"... (0)

Anonymous Coward | more than 2 years ago | (#40642661)

Apple uses advanced construction techniques to make their devices small and light. Yes, this includes monolighic milled aluminum chassis that eliminate the need for most bezels and shells. It also includes a lot of adhesives because screws require a lot of bulk, higher part count, added thickness, weight, and compromise structural strength. Actually it's not the screws, but the screw holes and seats.

Of course, adhesives make a device harder to take apart and fix.. But they do allow for construction that uses fewer parts, allows smaller and lighter and more durable products, and less waste overall.

It sounds to me apple just got annoyed with the inflexibility EPEAT has about adhesives, and decided to drop the process all together. Of course, they hopped back on board after the public backlash. They're a company after all.

Maybe it would be cool if they invented some type of reversable, activate-able nano-structure ahesive that could be turned on and off with an electric charge or intense high frequency RF.. Like tiny, invisible hooks that could be engaged or disengaged to stick or un-stick a part.

Re:Indeed, but no one "caved"... (1)

jbolden (176878) | more than 2 years ago | (#40642755)

I think the reason that GreenPeace targets Apple is that Apple is probably the only computer manufacturer that would care much what Greenpeace things. Apple's brand and their marketing appeal to:

High Openness (which is an effective proxy for liberal)
Low Dogmatism (i.e. non religious, which tilts liberal)
Low Modesty (which is going to correlate strongly with socially liberal)
High Perfectionism
Sense of Superiority (proxy for economically advantaged)

Greenpeace can hurt Apple's air of cool. Greenpeace can't hurt Dell's air of cool since they don't have one.

epeat? (5, Funny)

chinton (151403) | more than 2 years ago | (#40641943)

Is that 2.718 championships?

How much did Apple pay EPEAT? (1)

na1led (1030470) | more than 2 years ago | (#40642027)

I wonder what kind of back deals finally convinced EPEAT to give Apple the seal of approval.

Re:How much did Apple pay EPEAT? (1)

Nixoloco (675549) | more than 2 years ago | (#40642209)

I wonder what kind of back deals finally convinced EPEAT to give Apple the seal of approval.

They didn't give them the seal of approval. Apple still has many products that met the EPEAT certification requirements. However, the newer products with glued batteries and screen components do not. Those products still do not meet the EPEAT requirements and are not certified. Apple withdrew *all* of their products from the certificated list and stated they would no longer pursue the certification. Based on the response from their customers, they have decided to reapply the certification for their existing products that meet the requirements (mostly the Macbook Pros, iMacs, etc).

EPEAT also changed their position and acknowledged the fact they are going to have to change the certification requirements in the future to account for newer slimmer devices and technologies that require more specialized recycling programs. Apple has for some time now offered its own recycling program for all of its products (and other vendors products!).

Re:How much did Apple pay EPEAT? (0)

Anonymous Coward | more than 2 years ago | (#40642763)

They didn't give them the seal of approval. Apple still has many products that met the EPEAT certification requirements. However, the newer products with glued batteries and screen components do not. Those products still do not meet the EPEAT requirements and are not certified.

100% completely and utterly wrong.

see http://images.apple.com/environment/reports/docs/macbookpro_retinadisplay_per_june2012.pdf

That is a current GOLD rating from EPEAT on the new (most whined about by morons) macbook pro with retina.
That page also shows tons of more environmentally good things that EPEAT doesn't even measure. You'll see on
that page it is also energy star 5.2 rated (which *all* of there products are) - you won;t see that from other manufacturers.

About that - show me a link from Dell or HP or anyone else for a given high end laptop that even goes into the level of detail of the
entire environmental footprint for the entire life cycle of the product. Not just that the other company does worse (which they all do)
I bet you can't even find anyone close to being as transparent about what is is that they are doing.

Re:How much did Apple pay EPEAT? (4, Informative)

93 Escort Wagon (326346) | more than 2 years ago | (#40642793)

Apple still has many products that met the EPEAT certification requirements. However, the newer products with glued batteries and screen components do not.

The MacBook Pro with Retina Display has an EPEAT Gold rating - so no, that's not it.

If you're talking about phones and tablets... currently EPEAT doesn't rate them - at all - for any manufacturer.

Re:How much did Apple pay EPEAT? (1)

thetoadwarrior (1268702) | more than 2 years ago | (#40642581)

Epeat was in the wrong. Making it so Apple has to remove the battery guaranteed it was recycled. Unlike other PCs where people often just chuck it in the normal bin like any other battery.

"the most energy efficient computers?" (0)

Anonymous Coward | more than 2 years ago | (#40642035)

What does that even mean?

I've got a computer sitting in my desk drawer here that runs on *micro*amps when idle, and milliamps under load. No iPhone or iPad comes close to that.

Re:"the most energy efficient computers?" (0)

Anonymous Coward | more than 2 years ago | (#40642233)

What does that even mean?

I've got a computer sitting in my desk drawer here that runs on *micro*amps when idle, and milliamps under load. No iPhone or iPad comes close to that.

Yeah, I have a solar-powered calculator too...

Public admission of being wrong (4, Insightful)

frnic (98517) | more than 2 years ago | (#40642053)

I commend Apple for saying in public "we were wrong".

Re:Public admission of being wrong (1)

StuartHankins (1020819) | more than 2 years ago | (#40642143)

Yes, we need more of this. Everyone's wrong sometime, and it's important to step up and admit it.

Re:Public admission of being wrong (0)

Tough Love (215404) | more than 2 years ago | (#40642747)

Yes, we need more of this. Everyone's wrong sometime, and it's important to step up and admit it.

Like with the iPhone 4 antenna?

Re:Public admission of being wrong (1)

StuartHankins (1020819) | more than 2 years ago | (#40642893)

The one where Apple gave you a free bumper if you experienced the problem? http://support.apple.com/kb/HT4389 [apple.com] It wasn't handled as well as I'd expect, but it was eventually handled. I can't get that upset over it, but no doubt there's someone whose really harbors some resent...

Hey, wait, there you are! So sorry and please enjoy your free bumper.

Re:Public admission of being wrong (1)

93 Escort Wagon (326346) | more than 2 years ago | (#40642821)

Yes, we need more of this. Everyone's wrong sometime, and it's important to step up and admit it.

I was wrong earlier.

It was when I'd previously said "I was wrong", but it turned out I was right. So, I admit it - I was right all along; but in not realizing that immediately, I was wrong.

Re:Public admission of being wrong (0)

Anonymous Coward | more than 2 years ago | (#40642237)

I didn't think Apple had it in them. This is the sort of thing that gives me hope maybe there is life after Jobs.

Re:Public admission of being wrong (1)

scubamage (727538) | more than 2 years ago | (#40642455)

I don't. Words are cheap, what are they doing about it? If, as an engineer, I make a terrible gaffe, I am supposed to fix it, or at least provide details on how a fix could be ascertained and ensure that such a fix is implemented.

Re:Public admission of being wrong (1)

Tough Love (215404) | more than 2 years ago | (#40642733)

I commend Apple for saying in public "we were wrong".

Apple didn't have any choice, big customers were walking away in droves. The only way to get Apple's attention is a good switch kick in the wallet.

Chicken (0)

Anonymous Coward | more than 2 years ago | (#40642085)

LOL bunch of chickens..... Afraid of bad PR

Still dosen't excuse planned obsolence. (0)

Anonymous Coward | more than 2 years ago | (#40642091)

With Mountain Lion telling three year old Macs your too old and even worse iPad 1s not getting iOS6. Apple filling the landfill with tons of junk. [imgur.com]

Re:Still dosen't excuse planned obsolence. (1)

coastwalker (307620) | more than 2 years ago | (#40642497)

The EPEAT website lists some interesting requirements along with the EU hazardous material content and recycling common sense. They also specify that three year extended warrenties must be available and that memory must be upgradeable and that repair must be possible up to five years after production ends. I doubt this fits Apples business model even if this too might be considered green common sense. Who wants to be burdened with supporting customers when you could just sell them the next model, silly customers...

Re:Still dosen't excuse planned obsolence. (0)

Tough Love (215404) | more than 2 years ago | (#40642809)

They also specify that three year extended warrenties must be available and that memory must be upgradeable and that repair must be possible up to five years after production ends. I doubt this fits Apples business model even if this too might be considered green common sense.

Overcharging for a warranty that the customer was forced to purchase becase of the glued in battery fits Apple's business model perfectly.

Re:Still dosen't excuse planned obsolence. (0)

Anonymous Coward | more than 2 years ago | (#40642993)

You were not forced to buy the AppleCare. You can have them replace it for a fee [$199 i think] and never have to buy the warranty. In fact, I believe that is cheaper than the warranty. So, you save money!

Longer lasting materials? (-1, Redundant)

IpSo_ (21711) | more than 2 years ago | (#40642279)

"And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting. "

Longer lasting materials? Too bad that doesn't include OSX... [geek.com]

Apparently they don't take into account the environmental impact of instantly making millions of devices obsolete in a single software update.

Re:Longer lasting materials? (1)

na1led (1030470) | more than 2 years ago | (#40642343)

Longer Lasting, with an expiration date!

Re:Longer lasting materials? (0)

Anonymous Coward | more than 2 years ago | (#40642477)

"And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting. "

Longer lasting materials? Too bad that doesn't include OSX... [geek.com]

Apparently they don't take into account the environmental impact of instantly making millions of devices obsolete in a single software update.

Fortunately, those machines can still run Linux (and, hey, Windows) just fine.

Re:Longer lasting materials? (0)

Anonymous Coward | more than 2 years ago | (#40642953)

Apparently they don't take into account the environmental impact of instantly making millions of devices obsolete in a single software update.

You mean the three year old Macs are going to quit the day ML ships... NOOOOOO

What are uses that have 10.7 installed going to do on that day... oh wait, keep using their machine withot ML.

Seriously... (0)

Anonymous Coward | more than 2 years ago | (#40642287)

If I can't purchase an iPhone or iWhatever with at least 25 pounds (that's lbs. for you foreigners)
of packaging material, mostly Styrofoam, then something's wrong. Apple is all about
kicking puppies and decadence. If an iPhone doesn't wipe out at least a dozen trees,
then I'm not interested...

I am truly surprised (1)

erroneus (253617) | more than 2 years ago | (#40642401)

Few things surprise me, but this one does. But it goes to show that without Steve Jobs, Apple doesn't have quite the strength of backbone that it once had. We may see many more examples of bending over backward before long.

Awesome! (1)

scubamage (727538) | more than 2 years ago | (#40642403)

So I guess since apple is returning to epeat we can all return our new macbooks and get removable screens and batteries now? Or did nothing actually change?

Nothing to see, move along (2)

tgibbs (83782) | more than 2 years ago | (#40643083)

Nothing has actually changed except that Apple will go back to identifying products that are EPEAT compliant as such, which lets Apple sell those products to organizations that require that certification. The retina MBP is not one of these; Apple hasn't said anything about modifying its construction, and doubtless doesn't intend to. As a high end laptop sold more to individuals to organizations, its sales are not all that dependent upon EPEAT certification anyway. EPEAT has has indicated willingness to consider input from Apple regarding updates to its certification policy, and I expect that Apple will push for a provision to grant certification to products for which the manufacturer has a credible environmentally friendly recycling program, without nitpicking the details of how the device is constructed.

Apple is about fashion not technology (0)

Anonymous Coward | more than 2 years ago | (#40642727)

Apple are not a tech company they are a fashion company selling trinkets to hipsters. People buy Apple products because they want to buy into a certain lifestyle and part of that lifestyle includes having impeccable green credentials. I though Apple would have realised this.

Welcome to the new Apple (1)

TheSkepticalOptimist (898384) | more than 2 years ago | (#40642759)

If Steve Jobs was around and decided that Apple should not be part of EPEAT, then Apple would remain off EPEAT for good regardless of consumer opinion or corporate backlash. Instead the new Apple appears to pander to the same.

Apple lost its balls with Steve.

Microsoft is the definitive champion of a business model involving brash announcements, gathering of opinion, and eventual backpedaling, hopefully Tim Cooke is not looking to take over that title.

Re:Welcome to the new Apple (1)

Tough Love (215404) | more than 2 years ago | (#40642847)

Microsoft is the definitive champion of a business model involving brash announcements, gathering of opinion, and eventual backpedaling, hopefully Tim Cooke is not looking to take over that title.

Cook won't take over that title but he will give Ballmer a good run for it. See, Tim Cook can't bellow.

transalation incoming... (3, Interesting)

Cutting_Crew (708624) | more than 2 years ago | (#40642799)

"wrote today that its earlier decision was a mistake"

we thought we could get away with it. our intentions weren't a mistake. Thinking there wouldn't be as much of an outcry was actually the mistake.
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