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Apple Reportedly Considering Huge Investment In Twitter

Soulskill posted about a year and a half ago | from the keeping-up-with-the-googses dept.

Twitter 90

The NY Times reports that Apple has internally discussed an investment into Twitter to the tune of hundreds of millions of dollars. From the article: "There is no guarantee that the two companies, which are not in negotiations at the moment, will come to an agreement. But the earlier talks are a sign that they may form a stronger partnership amid intensifying competition from the likes of Google and Facebook. Apple has not made many friends in social media. Its relationship with Facebook, for example, has been strained since a deal to build Facebook features into Ping, Apple's music-centric social network, fell apart. Facebook is also aligned with Microsoft, which owns a small stake in it. And Google, an Apple rival in the phone market, has been pushing its own social network, Google Plus. 'Apple doesn't have to own a social network,' Timothy D. Cook, Apple’s chief executive, said at a recent technology conference. 'But does Apple need to be social? Yes.'"

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90 comments

Huge? Not exactly (2)

93 Escort Wagon (326346) | about a year and a half ago | (#40799487)

It's not chump change by any means, but - Apple spending a few hundred million dollars on ANYTHING hardly qualifies as a "huge investment". They've got - what - something like $100 billion in the bank?

Re:Huge? Not exactly (2)

nyctopterus (717502) | about a year and a half ago | (#40800489)

Huge from Twitter's point of view, though, surely? An investment like that would keep them afloat indefinitely.

Re:Huge? Not exactly (4, Insightful)

93 Escort Wagon (326346) | about a year and a half ago | (#40802965)

Oh, I'm reasonably sure Twitter would find a way to quickly burn through it. These internet startups don't seem to manage for the long term at all - and why should they, since the founders' intent is usually to maximize profit and then cash out?

What else are they going to do with the cash? (4, Interesting)

ExploHD (888637) | about a year and a half ago | (#40799495)

With all of their assets in the bank, they could do more R&D or they can start absorbing other companies. Looks like we know what their plan is now; I expect Apple technology to be at the same level as everybody else, from here on out.

Re:What else are they going to do with the cash? (1)

Anonymous Coward | about a year and a half ago | (#40799573)

Hundreds of millions won't buy Twitter. But it might be enough to prevent Google from buying Twitter. I don't think there is any doubt that Google wants Twitter. If they were able to buy Twitter and integrate it into Google+, then they would instantly be a social networking competitor to Facebook.

I think Apple thinks its cash horde would be more useful for blocking competitors rather than buying startups like Microsoft. Time will tell.

Re:What else are they going to do with the cash? (5, Funny)

knuthin (2255242) | about a year and a half ago | (#40799777)

...rather than buying startups like Microsoft. Time will tell.

I had to read this twice. You probably meant "rather than buying startups, like Microsoft does."

Re:What else are they going to do with the cash? (-1)

Anonymous Coward | about a year and a half ago | (#40800615)

Only because you're an anal retentive grammar Nazi.

Re:What else are they going to do with the cash? (-1)

Anonymous Coward | about a year and a half ago | (#40802763)

Lighten up. He was just saying what we were all thinking. You can't just resort to name calling! What do you think this is, the Internet?

Re:What else are they going to do with the cash? (0)

Anonymous Coward | about a year and a half ago | (#40800023)

Google wants Twitter. If they were able to buy Twitter and integrate it into Google+, then they would instantly be a social networking competitor to Facebook.

Why? Twitter isn't really a competitor to Facebook. Facebook doesn't really provide what Twitter does, nor vice versa. They don't compete for customers. So why would Google buying Twitter then make them more of a competitor to Facebook?

Re:What else are they going to do with the cash? (3, Funny)

jhigh (657789) | about a year and a half ago | (#40800493)

I'm not certain what the OP meant, but I believe that Google acquiring Twitter would be a huge step forward for G+. The biggest problem that G+ has is that, while lots of people may have accounts, no one actually uses their account. If I could integrate Twitter and post to my G+, I would do so in a heartbeat. You would suddenly be taking a great deal of content from Twitter and cross-publishing it onto G+ where others could comment on it, share it, etc.

I think that it could make G+ a real player in social media.

Re:What else are they going to do with the cash? (1)

TheRealMindChild (743925) | about a year and a half ago | (#40799597)

Didn't you ever play an economic simulation game? Dumping money into R&D ends up bottoming out at some point. The way to win the game is to increase productivity to bring the cost of manufacturing down

Apple can do both R&D and acquisition (2)

perpenso (1613749) | about a year and a half ago | (#40799617)

With all of their assets in the bank, they could do more R&D or they can start absorbing other companies.

Apple can do both R&D and acquisition. And they can do it with cash, they don't even need to go into debt. They have over $US110 billion in cash.

Re:Apple can do both R&D and acquisition (0)

Anonymous Coward | about a year and a half ago | (#40799673)

Of course they can, but will they?

Then again, 10 billion doesn't go very far these days with acquisitions. And thinking about it, there really isn't anything Apple should buy. Whatever technology that would work with their products should be developed by them because I can't think of anything else out there that would fit into their way of doing things - buying something would be buying a product and culture clash.

Anything they purchase will be yesterday's news. Twitter is already a stale old company and idea.

If Apple buys Twitter or any other company it just shows me that they're taking a page from Microsoft's business planning - keep buying companies, tech, and anything else with the hope of it making the company relevant again.

A Twitter purchase will just confirm my belief that Apple is entering a slow, stagnant, mature, cash cow phase of its life again and will decline - short the stock.

Re:Apple can do both R&D and acquisition (1)

Deorus (811828) | about a year and a half ago | (#40800989)

Then again, 10 billion doesn't go very far these days with acquisitions. And thinking about it, there really isn't anything Apple should buy. Whatever technology that would work with their products should be developed by them because I can't think of anything else out there that would fit into their way of doing things - buying something would be buying a product and culture clash.

There are plenty of things that they can pay for (not buy, and this isn't about buying either), if nothing else then just to stop competitors from accessing them. This isn't even news, that's how they've been operating all along, not always successfully, but when they succeed it gives them a huge advantage in the market. Thunderbolt is a very well known example of this strategy -- during the first year, Thunderbolt was exclusive to Apple, then Intel was allowed to sell to everyone else. While it didn't have much of an impact, the potential exists. Cases of other manufacturers having problems finding suppliers for specific components or materials due to the existing suppliers being bound to Apple are not unheard of.

Re:Apple can do both R&D and acquisition (0)

Tough Love (215404) | about a year and a half ago | (#40799789)

Apple can do both R&D and acquisition.

When is Apple going to start doing R&D?

Re:Apple can do both R&D and acquisition (0)

Anonymous Coward | about a year and a half ago | (#40799861)

They almost have as much as Microsoft.

Re:What else are they going to do with the cash? (4, Insightful)

Tough Love (215404) | about a year and a half ago | (#40799773)

With all of their assets in the bank, they could do more R&D or they can start absorbing other companies.

Well, any company with a decent business plan has a P/E too high for even Apple to afford. (Example: Facebook - P/E 125)

Fallback is to buy cheaper companies with lower margin, thus averaging down their own margin. Brilliant. See, unless the acquistion is diabolically stategic, shareholders would be better off just taking the cash out in dividends. And Apple hasn't been showing a whole lot of brilliance lately.

Re:What else are they going to do with the cash? (1)

Anonymous Coward | about a year and a half ago | (#40800149)

>Facebook
>decent business plan

Re:What else are they going to do with the cash? (1)

matthewmacleod (1711466) | about a year and a half ago | (#40802619)

This is economically illiterate nonsense. Apple can buy Facebook twice over in cash.

Re:What else are they going to do with the cash? (1)

Tom (822) | about a year and a half ago | (#40800129)

Why do you assume that the "or" in your first sentence has to be an XOR ?

With all of their cash, they can do both - and they should.

Re:What else are they going to do with the cash? (2)

kenorland (2691677) | about a year and a half ago | (#40800417)

What do you mean by "from here on out"? Apple has never invested much in research or innovation; they either copy or buy what they need, and they always have:

http://www.youtube.com/watch?v=CW0DUg63lqU [youtube.com]

What has made Apple successful is that they have good taste in what they pick.

Re:What else are they going to do with the cash? (1)

drinkypoo (153816) | about a year and a half ago | (#40802451)

This hasn't been a valid tactic for Apple until now because Microsoft had more cash. If the interim Jobs-less years had coincided with Apple having money they'd have gone this route a long time ago.

Anyone here (5, Funny)

darkfeline (1890882) | about a year and a half ago | (#40799499)

actually use twitter? In my mind, all it is is vendor-locked-down RSS feeds for monkeys with short attention spans. Does that intersect with Apple's userbase at all?

Re:Anyone here (2, Funny)

Anonymous Coward | about a year and a half ago | (#40799513)

Yes, totally

Re:Anyone here (1)

Anonymous Coward | about a year and a half ago | (#40799589)

actually use twitter? In my mind, all it is is vendor-locked-down RSS feeds for monkeys with short attention spans. Does that intersect with Apple's userbase at all?

tl;dr.

Re:Anyone here (0)

Anonymous Coward | about a year and a half ago | (#40799671)

sent from my iphone

Re:Anyone here (0)

Anonymous Coward | about a year and a half ago | (#40799995)

I lolled hard at this and at grandparent!

Apple sucks ass btw.

Re:Anyone here (1)

AHuxley (892839) | about a year and a half ago | (#40799893)

Yes I get your point. Ads on tv would have a web site, then twitter and Facebook.
Then just twitter and Facebook.
Now just Facebook is mentioned if web part of the promotion.

Re:Anyone here (-1, Redundant)

hh10k (725277) | about a year and a half ago | (#40799943)

You say "with short attention spans", I say "who must speak succinctly". And although you can just use it like a crippled RSS feed, it's also a little bit like a public chat room for people to discuss issues. There's a lot of political discussion going on over Twitter, and I do think this overlaps with educated trendy people with too much money.

Re:Anyone here (0)

Anonymous Coward | about a year and a half ago | (#40799997)

You say "who must speak succinctly", I say "soundbite". Political discussions restricted to soundbites - that's radical, dude!

Re:Anyone here (5, Insightful)

Tom (822) | about a year and a half ago | (#40800117)

Finally a like mind!

I've never understood what the whole Twitter fad is all about. For SMS messages, at least the length limit has a technical purpose. For artistic reasons, extreme limits sometimes work as well. But for expressing thoughts or anything?

It's a cute idea gone horribly wrong, in my eyes. But apparently, in a world where ADD is cool, it's exactly what the monkeys want.

If anything, Twitter is living reminder that I don't understand the world anymore. I simply don't get it, and I don't understand how the company can be worth more than, say, the pub down the street.

Here, Lemme Splain... (2)

RobotRunAmok (595286) | about a year and a half ago | (#40800893)

Twitter is a marketing tool for brands and industry. It's a dream mechanism for them: a fan, or anyone with a slight interest in the product/brand/artist, is encouraged to "follow" the appropriate twitter stream, and so is thereby locked into a steady barrage of product updates designed to also reinforce the vendor/customer relationship by adding the semblance of making it "personal.'

Of course, there are many Tweeters who aren't selling anything; theirs are the buyers' eyeballs being marketed to the sellers. It is important to make them feel like they are more than hipster consumers, and Twitter -- along with a Dutiful Media -- has done a great job in convincing them that their own tweets mean something, much in the same way that, 4-5 years ago, YouTube and the Dutiful Media managed to convince the world that bored suburban teenagers lip-synching to Aqua's "Barbie Girl" was somehow Art. "Citizen Journalists" have replaced the "User-Generated Content Makers," to the great amusement of the professional artists and creators whose pockets they continue to line.

Re:Anyone here (1)

Deorus (811828) | about a year and a half ago | (#40801317)

I've never understood what the whole Twitter fad is all about. For SMS messages, at least the length limit has a technical purpose. For artistic reasons, extreme limits sometimes work as well. But for expressing thoughts or anything?

It's a service for people to express whatever the fuck goes on in their mind, a microblog if you like. It also serves as an extremely effective way to alert people to local events of relevance since tweets are curated and retweeted by the public. It provides the benefits of RSS feeds without the drawbacks (you don't need to setup a website), has privacy options so that not everything you say is public, gives you the ability to target specific people that are not following you, allows you to target specific trends that others may be following without requiring them to follow you, etc. While Twitter is not the ideal place to express complex thoughts, it is the ideal place to sparkle a debate by providing teasing headlines and links to articles with complex thoughts.

If anything, Twitter is living reminder that I don't understand the world anymore. I simply don't get it, and I don't understand how the company can be worth more than, say, the pub down the street.

If you don't understand the world, have you considered the possibility that you may be a retard?

Re:Anyone here (0)

Anonymous Coward | about a year and a half ago | (#40803293)

If you don't understand the world, have you considered the possibility that you may be a retard?

hahahaha this is the only thing that's made me laugh all week and i even watched louie on fx thursday at 10:30 EDT #shameless(butt)plugfromwhichigetnothingsadly:(

Re:Anyone here (1)

Tom (822) | about a year and a half ago | (#40804051)

It's a service for people to express whatever the fuck goes on in their mind,

I pity them if what goes on in their mind fits into 140 characters. Oh, wait - it often doesn't. That's why people have invented all those shortcuts and tricks. Instead of, you know, simply lifting a completely bullshit character limitation.

If you don't understand the world, have you considered the possibility that you may be a retard?

Not everyone who is different from the mainstream is dumber.

Re:Anyone here (1)

Deorus (811828) | about a year and a half ago | (#40806361)

I pity them if what goes on in their mind fits into 140 characters. Oh, wait - it often doesn't. That's why people have invented all those shortcuts and tricks. Instead of, you know, simply lifting a completely bullshit character limitation.

That's a feature, not a limitation. People are less likely to care about what you post if you post an essay than if you post a teasing headline with a link to an essay.

Not everyone who is different from the mainstream is dumber.

I don't use social networks either, including Twitter, but that hasn't stopped me from understanding their purpose and appeal.

Lemmie Splain how I use twitter (0)

Anonymous Coward | about a year and a half ago | (#40801335)

Think of Twitter as a chat room, where everyone is talking and you can select who you want to listen to.

The most value I get out of twitter is the couple dozen folks in my local area that I follow, and the dozen or so local businesses. People talk about stuff, carry on conversations. Because of the distributed nature of it, I get traffic and weather reports from people who run into these things. Cupcake shop up the street baked too many today, and now it's 3pm and they're selling cupcakes for $1 instead of $3.50? They tweet about it, and I get very tasty cupcakes for $1.

The 140 character limit is because twitter was originally designed (and can still operate as) to run over SMS in the pre-smartphone era. It also prevents people from blithering.

Is it the coolest thing since sliced bread? No. It's a nice modern replacement for IRC that lets me carry on casual conversations with a couple dozen people on a daily basis, and permission-based get updates from businesses I'm interested in.

Re:Anyone here (0)

Anonymous Coward | about a year and a half ago | (#40801541)

If you can't explain your point in 140 characters, then explain why I should click a link in 130; we spend too long unearthing buried leads!

Re:Anyone here (1)

the_humeister (922869) | about a year and a half ago | (#40801703)

That's only because you're using the Latin alphabet for your language. If you using Chinese, Japanese, or Korean to express your thoughts 140 characters is plenty.

Re:Anyone here (1)

Aerosiecki (147637) | about a year and a half ago | (#40802455)

It's pretty simple: if SMS is point-to-point, Twitter is broadcast.

Provided you are sane and use a protected account, it's part microblog and part one-to-many SMS. Most folk I know have 25-50 'friends' and it is a heck of a lot easier to tweet "pub at 16:30!" than to text each one individually. Bonus points for being able to stay connected with friends in other states on a day-to-day basis in near real-time.

Now the whole business about having an open account and/or following people you don't personally know? Yeah, I don't get that either.

Re:Anyone here (1)

Tom (822) | about a year and a half ago | (#40804023)

Broadcasting to everyone you know about something that affects only some of them is spamming, plain and simple. I thought every modern phone supported SMS to multiple recipients.

Re:Anyone here (2)

RobotRunAmok (595286) | about a year and a half ago | (#40800795)

vendor-locked-down [x]

RSS feeds for monkeys [x]

short attention spans [x]

Does that intersect with Apple's userbase at all? 3-for-3, dude! Surprised Apple didn't think of this sooner!

Re:Anyone here (1)

pauljlucas (529435) | about a year and a half ago | (#40800979)

Actually, yes, but for a very limited purpose. I live in San Francisco and the local transit agency, the SFMTA [sfmta.com] tweets system-wide status updates about service disruptions or changes in real-time. Now that Twitter has finally (!) added push notifications for those you follow, it's actually quite handy when using public transit here.

I also follow a couple of other local government things and that's about it.

Re:Anyone here (1)

drinkypoo (153816) | about a year and a half ago | (#40802431)

I tweet a little bit, but I stop short of being a total twat. I tweet stuff like invitations to sign petitions and so on, so that I don't clutter up my failbook wall or my G+ stream with it. Except, now that CREDO Action (the source of pretty much all my petition tweets) has come out against the second amendment I've kicked them to the curb.

Great (5, Funny)

undulato (2146486) | about a year and a half ago | (#40799505)

Now I'll _have_ on to Google plus..

Re:Great (1)

Anonymous Coward | about a year and a half ago | (#40799713)

You accidentally the whole thing.

Re:Great (0)

Anonymous Coward | about a year and a half ago | (#40799889)

I'm confused. Did you miss a word or something?

Re:Great (0)

Anonymous Coward | about a year and a half ago | (#40800421)

Whoosh is the sound your head.

How about they improve the Finder instead? (3, Informative)

mfearby (1653) | about a year and a half ago | (#40799539)

With Apple's huge pile of cash they could shell out a few bucks to improve their file manager. It's a child's toy compared to what it should have evolved into by now. The path bar is something so sad that even I could have designed it. The dock is nasty, too. And they could add some preference options for people who come from normal computing backgrounds -i.e., ones where the Home and End keys actually move to the beginning and end of the current line. Gee, that'd be awesome, wouldn't it? It won't even cost much, either. But will Apple lift so much as a finger to even consider improving what they already have in lieu of dreaming up more shiny to distract users from the fact that some aspects of their OS have been crappy from day one??? Nope. Because they're utterly hopeless. I'll stick to my Linux, thanks.

Re:How about they improve the Finder instead? (0)

Anonymous Coward | about a year and a half ago | (#40799609)

What are these "Home" and "End" you speak of? Those sound like more buttons to me. And as we all know, The Ascended Saint Jobs wrote in iScripture that the way of buttons is the way of the Green Beast, and thus destruction.

Why do you bring these sinful devices up? Do you not want to follow in the righteous ways of Saint Jobs? It sounds like you don't. That is most disappointing. But do not worry, wayward one. The Good People from the Apple Thought Correction Team will be by soon to repair your improper ideas so you may be brought back into the Glorious All-Encompassing One.

Re:How about they improve the Finder instead? (4, Funny)

Tough Love (215404) | about a year and a half ago | (#40799795)

I heard that Apple plans to introduce a one-button keyboard.

Re:How about they improve the Finder instead? (5, Funny)

Anonymous Coward | about a year and a half ago | (#40800127)

Yeah: and the button is called "PAY"

Re:How about they improve the Finder instead? (1)

drinkypoo (153816) | about a year and a half ago | (#40802467)

I heard that Apple plans to introduce a one-button keyboard.

That's good, it'll give me something to bang my head against when I'm forced to work on a friend's Macintosh.

Re:How about they improve the Finder instead? (2)

spectral7 (2030164) | about a year and a half ago | (#40799709)

I agree with you about Finder, but for home/end of a line, just press CMD+Left/Right. This just an idiosyncrasy of the OS, like pressing CMD+Down/Up to navigate folders instead of Enter and...is there even a "up one folder level" shortcut in Windows?

Re:How about they improve the Finder instead? (0)

Anonymous Coward | about a year and a half ago | (#40799849)

backspace

Re:How about they improve the Finder instead? (2)

mfearby (1653) | about a year and a half ago | (#40799927)

"Just do such and such" is the retort of many an Apple zealot, but the whole point is that Apple stubbornly refuses to even add a preference icon to allow such things to be modified to ease the transition of those who have learned - and cannot unlearn - a lifetime's habit. You might consider it to be very smart business indeed: add something that won't annoy existing users but which might help the hordes of Windows users looking for a refuge (and they will grow exponentially when 8 comes out). But no, The Most Holy Steve Jobs has declared that a feature, once implemented, may be improved only after his ego has been stroked most rigorously! Now that The Great One has ascended, it will probably take a Black Mass to get permission to fix something :-(

Re:How about they improve the Finder instead? (1)

Trepidity (597) | about a year and a half ago | (#40800419)

I find cmd+left/right really awkward for that, because it's so often used for other things. For example, if you have the URL bar focused in a browser, cmd+left/right work to go to the beginning or end of the text field. But if you accidentally didn't have the URL bar focused, cmd+left becomes the browser's "back" button! And, it doesn't work at all in Terminal, where cmd+left/right cycle through terminals.

Re:How about they improve the Finder instead? (0)

Anonymous Coward | about a year and a half ago | (#40802471)

*deep, DEEP, annoyed sigh* So your answer is, in another manner of speaking, "You're holding it wrong"?

Re:How about they improve the Finder instead? (3, Interesting)

value_added (719364) | about a year and a half ago | (#40799799)

And they could add some preference options for people who come from normal computing backgrounds -i.e., ones where the Home and End keys actually move to the beginning and end of the current line.

My computing background has taught me that Home and End keys are represented by CTRL-A and CTRL-E, respectively. When I bought my first Mac, I was pleased to discover that what I learned was still valid and Just Worked as promised. ;-)

Granted, what you say about some of Finder's behaviour is valid, and similarly valid (but often less annoying) for replacement file managers like Path Finder, but I reckon few really care or notice. And of those that do, they probably have trivial needs. File management is important to me so instead of maintaining A Really Big List of why Finder, Path Finder et al suck, I opted for the CMS route, dropping to a terminal as needed and relying on a mix of AppleScript + Bash for routine chores.

If it helps. Option + Up Arrow can take you to Home where Home is the top of a list.

Re:How about they improve the Finder instead? (3, Informative)

mfearby (1653) | about a year and a half ago | (#40799947)

Apple prided themselves on making computing easy, but to release a file manager and then never improve upon it, and to expect users to write Apple Scripts (what a stupid language *that* is!) or to fire up a Terminal (Oh no, the most unholy of unholies on a Mac OS, using a command-line!), is something I will never understand. Apple seem to be hell-bent on NEVER improving the Finder. Path Finder isn't much chop, either. It still offers the "Replace" button instead of merging folders like normal operating systems do. The writing is on the wall for the Mac OS, anyway. Just like Ubuntu has done with Unity, GNOME have done with GNOME 3, and Windows will soon do with 8, these morons seem to think that tactile input devices are going to wiped from the face of the earth and made a crime to possess, because they're all making it progressively more difficult to use computers. Thank god for the likes of KDE (which I have recently re-adopted).

Re:How about they improve the Finder instead? (1)

Deorus (811828) | about a year and a half ago | (#40802501)

There are no Home or End keys on Apple keyboards. Darwin is all about implementing a very specific paradigm where all the directory hierarchy within bundles is preserved in the filesystem, and the file manager provides an abstraction that enables that regardless of how the underlying operating system works. This is why your drive is formatted as case-insensitive HFS+ by default as well as why accessing your home directory directly from the file manager is such an unintuitive task (your home directory, from Darwin's paradigm, is supposed to be the Desktop).

Power users and developers are expected to be proficient with a command line shell, so adding support for advanced operations to the file manager wouldn't accomplish anything, not to mention that no matter what they did, they'd never be able to support everything you can do with a command line shell, so it's not even worth trying.

Lastly, while Apple is about making everything easy, they're also about following a consistent paradigm so that users who aren't too proficient with computers can quickly deduce everything based on a consistent user experience, which means not mimicking Windows or whatever you may be used to. As a power user and developer who put effort into understanding the Apple way I can tell you that to me all other platforms feel like huge usability hazards.

Re:How about they improve the Finder instead? (0)

Anonymous Coward | about a year and a half ago | (#40804093)

And your answer is why Apple will never find themselves in the position currently enjoyed by Microsoft. By constantly pandering to the dumbest common denominator, they ensure that anybody with a brain and an ounce of self-respect (not to mention financial acumen) won't buy their products. Perhaps this will be a good thing for Linux in the end, as Microsoft sh*ts all over its heritage, and Apple steadfastly refuses to improve its products (all the while adding more shiny to compensate), people are forced to consider the alternatives.

Re:How about they improve the Finder instead? (1)

Deorus (811828) | about a year and a half ago | (#40806191)

And your answer is why Apple will never find themselves in the position currently enjoyed by Microsoft. By constantly pandering to the dumbest common denominator, they ensure that anybody with a brain and an ounce of self-respect (not to mention financial acumen) won't buy their products. Perhaps this will be a good thing for Linux in the end, as Microsoft sh*ts all over its heritage, and Apple steadfastly refuses to improve its products (all the while adding more shiny to compensate), people are forced to consider the alternatives.

Tthat must be why both the OS X market share and Mac sales are increasing in a stagnant PC market as well as why Microsoft is slowly phasing out their graphical user interface on the Windows 8 Server...

Re:How about they improve the Finder instead? (0)

Anonymous Coward | about a year and a half ago | (#40807461)

Never improving? Really? Have you compared even 10.6 to 10.7? You claim you can't merge folder contents yet that was added in 10.7 Lion [macosxtips.co.uk] which is now one OS release behind current.

Out of date troll is out of date.

Re:How about they improve the Finder instead? (1)

am 2k (217885) | about a year and a half ago | (#40800281)

With Apple's huge pile of cash they could shell out a few bucks to improve their file manager. It's a child's toy compared to what it should have evolved into by now.

The file cabinet metaphor is on its way out on the Apple platforms, and Apple isn't know for investing a lot of money into legacy tools.

The dock is nasty, too.

Not much to go by here for me...

And they could add some preference options for people who come from normal computing backgrounds -i.e., ones where the Home and End keys actually move to the beginning and end of the current line. Gee, that'd be awesome, wouldn't it?

No, Mac users are used to them moving to the start and end of the document. If Apple would change that, all Mac users would cry bloody murder. Cmd-left/right work just fine.

But will Apple lift so much as a finger to even consider improving what they already have in lieu of dreaming up more shiny to distract users from the fact that some aspects of their OS have been crappy from day one???

That's probably harder to sell than some shiny new features.

Re:How about they improve the Finder instead? (2)

Johann Lau (1040920) | about a year and a half ago | (#40800483)

The file cabinet metaphor is on its way out on the Apple platforms, and Apple isn't know for investing a lot of money into legacy tools.

That's fucking stupid.

Re:How about they improve the Finder instead? (1)

whisper_jeff (680366) | about a year and a half ago | (#40800509)

I'll stick to my Linux, thanks.

And, clearly, you and your fellow Linux brethren represent an enormous market potential compared to the market that doesn't care about everything you just complained about.

Seriously, for those that constantly wonder why Linux hasn't broken out into the mainstream, this is a perfect example of why - the things that are important to Linux users are basically the complete, total, exact opposite of what is important to the average user of a computer. If you ever want The Year of Linux to actually happen, you need to recognize that what is important to you may not, in fact, be important to the vast majority of users.

That's ok Apple (0)

Anonymous Coward | about a year and a half ago | (#40799545)

You can make your own. there's never enough of them. 1 more can't hurt.

So what does this mean for round rects? (1)

Compaqt (1758360) | about a year and a half ago | (#40799983)

Will Twitter's use of rounded corners now become legal?

And will Appwitter start suing websites that also use them?

Google will just create (0)

Anonymous Coward | about a year and a half ago | (#40799991)

Twoogle.

Why? (4, Insightful)

caffemacchiavelli (2583717) | about a year and a half ago | (#40799999)

I fail to see anything but Dutch tulips in this. What can Apple possibly gain here, in real terms, not "Uhm we need to be social" lingo?

I could understand Google's, FB's, even MS' interest; they all found ways to monetize eyeballs, even though FB is still trying to mature and Bing seems to be moving backwards. But Apple? They sell high-end hipster equipment. What do they need a free SMS spamming service for? I can already tell the world what I had for breakfast and which mobile device I elected to publish this momentous bit of information with, I'm not sure more integration will make my customer experience better in any meaningful way.

Re:Why? (0)

Anonymous Coward | about a year and a half ago | (#40802293)

They sell high-end hipster equipment. What do they need a free SMS spamming service for?

Have you always had this habit of answering your own questions before you ask them? It's quite annoying, I have to say.

I JUST WANT TO REMOVE TWITTER FROM MOUNTAIN LION (2)

Jizzbug (101250) | about a year and a half ago | (#40800575)

What about those of us that want to delete all integration with Twitter that comes standard on OS X Mountain Lion.

Twitter is for brainless fucktard idiotfaces.

Poison Apple (0)

Anonymous Coward | about a year and a half ago | (#40800605)

Anything apple touches turns to poison. Thus far they've managed to prevent various
countries from having 10" tablets, some from having 7" tablets, and patenting things like
"the shape of a tablet."

When Apple comes in the room, there is no hidden elephant. Apple is the big elephant
squeezing innovation out of the room.

Their thermonuclear war is a perfect example of what happens when the courts allow
petulant children to abuse the government's patent system to hamper innovation,
creativitity and HARM consumer options and RAISE prices.

I'm sorry I don't want to pay $3000 for an underrated closed-off PC without even a USB port.
I'm sorry that Apple wants to ensure it stays that way.
They should stay the heck away from twitter.

Perhaps they can patent a new form of multicast communication called "Snicker".
It would be snooty, they could say "Nya nya" all day long. And at the end of the
day they'd probably patent #hashtags.

Mark P

Re:Poison Apple (0)

Anonymous Coward | about a year and a half ago | (#40801793)

Wow, talk about myopic.

> They should stay the heck away from twitter.

Indeed, they should leave it to people like you.

Sponsored tweets? (0)

Anonymous Coward | about a year and a half ago | (#40800797)

So they are investing in sponsored tweets lying how great apple is and that other companies steal their design and patents?

Apple is going to waste HOW many millions?!? (0)

Anonymous Coward | about a year and a half ago | (#40800923)

Twitter doesn't matter. The twits who twat on Twitter don't matter nor do those who read it. A complete waste of fucking time and money. Good going, Apple. Enjoy your 144 characters or whatever the fuck the little bullshit the limit is. It's hard to believe a site dedicated to people saying "now I'm eating cereal," and "now I'm tying my shoes..." and shit like "now I'm taking a shit and writing about it online so you can all share in it!" Christ what a bunch of shit. Apple and Twitter were made for each other. Wastes of time both.

Apple offers Twitter server space? (2)

MtViewGuy (197597) | about a year and a half ago | (#40802555)

I wonder is it possible that in return for Apple heavily investing in Twitter, Twitter moves its data servers to one of the big server farms Apple operates. That way, Twitter has the capacity to handle even more message loads.

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