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Microsoft Drops 'Metro' Name For Windows 8 UI

Soulskill posted more than 2 years ago | from the a-rose-by-any-other-name-would-look-as-blocky dept.

Windows 356

hawkinspeter writes "The BBC is reporting that Microsoft is dropping the 'Metro' name for the new Windows 8 UI. Apparently, the catchy new name they've settled on is 'Windows 8 style UI!' This has happened due to a (potential) trademark dispute with Metro AG, a German retail giant. Microsoft said, 'We have used Metro style as a code name during the product development cycle across many of our product lines. As we get closer to launch and transition from industry dialogue to a broad consumer dialogue we will use our commercial names.' I'm wondering if Microsoft planned this to get publicity for their new OS and UI or whether they just forget to check on how 'Metro' is used around the world."

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Foamy Urination (-1)

Anonymous Coward | more than 2 years ago | (#40866705)

First!

networks =

Sadly... (5, Funny)

Megaweapon (25185) | more than 2 years ago | (#40866723)

the chose to use Bing to check. Shoulda used Google!

They have chosen the wrong name (4, Funny)

GPLHost-Thomas (1330431) | more than 2 years ago | (#40867149)

They should have call it how it looks like: Sokoban

Wow, what a catchy new name! (5, Funny)

Anonymous Coward | more than 2 years ago | (#40866725)

Did Ballmer come up with it himself?

Re:Wow, what a catchy new name! (0)

Anonymous Coward | more than 2 years ago | (#40866887)

This has become an Old Company. Their M.O. was never really creating new stuff and now, long in their history, their focus will be merely to guard their two remaining cash cows on behalf of the shareholders.

You don't need a billionaire CEO for that. Mr. Ballmer should gracefully step aside and spend his time playing golf and waxing the DeSoto.

Codenames are common. (3, Interesting)

jellomizer (103300) | more than 2 years ago | (#40866729)

Me for stuff I work on I give my products Latin Code Names for the product. That give me time to get the product done and working well before I can come up with a more creative or marketing friendly name.

The code name Metro doesn't really tell us anything, it is just a place holder name to work on your project... Mainly because all your code is placed in a folder with a name and in a project with a name.

Re:Codenames are common. (5, Interesting)

Anonymous Coward | more than 2 years ago | (#40866811)

Not strictly true. Metro was chosen originally for the UI because the tiles slide from side to side, like the windows of a metro train when you're standing on the platform.

Dont ask how i know. ;)

Re:Codenames are common. (-1, Troll)

MickyTheIdiot (1032226) | more than 2 years ago | (#40866923)

You can call a pile of shit pumpkin pie but it doesn't make it smell better

Re:Codenames are common. (1)

Anonymous Coward | more than 2 years ago | (#40866961)

You can use a one-liner but that doesn't mean you've used it correctly.

Re:Codenames are common. (4, Interesting)

camperdave (969942) | more than 2 years ago | (#40867161)

Not strictly true. Metro was chosen originally for the UI because the tiles slide from side to side, like the windows of a metro train when you're standing on the platform.

Dont ask how i know. ;)

Close. Microsoft's design team says that the Metro UI [wikipedia.org] is partly inspired by signs commonly found at public transport systems, for instance on the King County Metro transit system, which serves the Seattle area where Microsoft is headquartered.

Re:Codenames are common. (1)

K. S. Kyosuke (729550) | more than 2 years ago | (#40867165)

Dont ask how i know. ;)

By making it up?

Re:Codenames are common. (5, Interesting)

Sponge Bath (413667) | more than 2 years ago | (#40866831)

Remember when Carl Sagan got upset with Apple for using Carl Sagan as a code name for the Power Mac 7100? They renamed the project BHA for "Butt-Head Astronomer".

Re:Codenames are common. (3, Funny)

MickyTheIdiot (1032226) | more than 2 years ago | (#40866931)

He sued because of the BHA thing and got laughed out of court.

I respected Sagan, but that whole episode was douchie.

Re:Codenames are common. (0)

Anonymous Coward | more than 2 years ago | (#40867153)

I had not heard that one. I think this is the first time I've agreed with Apple since I migrated off my old Apple 2e.

Not Chicago (3, Interesting)

michaelmalak (91262) | more than 2 years ago | (#40866845)

No, Metro was supposed to be more than e.g the "Chicago" codename for Windows 95. Microsoft promotional materials showed photos of the New York subway signs to illustrate the big bold fonts and clutter-free design they were after.

Re:Codenames are common. (4, Insightful)

pympdaddyc (586298) | more than 2 years ago | (#40866921)

Yea that's not what this was though, this was a marketing term and they started pushing it very early. Similarly technical documentation for developers refers to it all as Metro, if they were going to change that because it's not the real name, they would have done it before it went RTM.

Consider this: they have no other name for it. "Aero" is still "Aero", but "Metro" is now "Windows-8 style UI".

Re:Codenames are common. (0)

Anonymous Coward | more than 2 years ago | (#40866977)

Me for stuff I work on I give my products Latin Code Names for the product.

Okay, then for Windows 8, how about: Deformis Vultu
I used Google translate for that.

Windows Phone 7? (1)

Tridus (79566) | more than 2 years ago | (#40867061)

If that's really the case, why did Metro stick around as a name used by MS for so long when WP7 is out in production? They've been calling it that while selling product that uses it.

It sounds more like an excuse to me.

Re:Codenames are common. (1)

Anonymous Coward | more than 2 years ago | (#40867077)

Or, how about Contritum Fenestras
which, according to Google Translate, in latin literally translates to "broken windows"

Hows the Obama doing for unemployed geeks? (-1)

Anonymous Coward | more than 2 years ago | (#40866733)

41 months of above 8%. that's waht obamunism does. vote him out!!!

Iran marching toward a nuclear weapon

Egypt and Libya handed over to the Islamists on a silver platter

45% increase in debt.

Regulatory policies strangling business

That perfect health care for all, casuing businesses to not hire and drop coverage to put more people on the dole.

Unemployment above 8%

GDP Growth below 2%

Changed his mind four times on that OBL kill, which was set up by the hardwork of Bush, Bush worked 8 strong, Obama got the save.

Domestic energy production hamstrung, while billions of tax dollars wasted on masturbatory green energy companies, run by his cronies.

A racist running the Justice Department.

Hundreds of Mexican citizens and a US law enforcement officer dead because of Obama/Holder's agenda on guns.

Photo ID laws being challenged because they interfered with typical Democrat voters, the Dead and Illegal Aliens.

Chrysler bondholders screwed out of their money so the UAW could receive a giant wad of cash in the illegal government takeover of the Auto industry.........

Yeah, he's a raving success.

Re:Hows the Obama doing for unemployed geeks? (-1)

Anonymous Coward | more than 2 years ago | (#40866775)

Sea kelp.

Re:Hows the Obama doing for unemployed geeks? (0)

Anonymous Coward | more than 2 years ago | (#40866955)

That's pretty what I expected in terms of intelligent substantive responses from hippies.

Libs, as smart as sea kelp.

Re:Hows the Obama doing for unemployed geeks? (0, Interesting)

Anonymous Coward | more than 2 years ago | (#40867115)

Political trolls should be ground up and fed to regular trolls.

Vote AC in 2012

Re:Hows the Obama doing for unemployed geeks? (1)

Buchenskjoll (762354) | more than 2 years ago | (#40866937)

I suppose you learned how to spell under some previous president.

Re:Hows the Obama doing for unemployed geeks? (0)

Anonymous Coward | more than 2 years ago | (#40867133)

Why do you hate our constitution?

health care good for Contract jobs (-1, Offtopic)

Joe_Dragon (2206452) | more than 2 years ago | (#40867075)

health care good for Contract jobs.

As lots of places use Contractors and subs to get out of even offering it.

Next up... (5, Funny)

hackula (2596247) | more than 2 years ago | (#40866743)

M$ set to release the all new Ford Tablet, the Walmart Phone 9, and the Trader Joe's Web Application Framework!

New Name (-1)

sycodon (149926) | more than 2 years ago | (#40866759)

Metrosexual.

Re:New Name (0)

Anonymous Coward | more than 2 years ago | (#40866791)

You forgot to sign your post:

--Smug Slashdotter who is 35 years old but emotionally about 15

Re:New Name (2, Funny)

tehcyder (746570) | more than 2 years ago | (#40866933)

You forgot to sign your post:

--Smug Slashdotter who is 35 years old but emotionally about 15

I don't think he forgto, more that he assumed it would be redundant statement of the entirely bleeding obvious.

Re:New Name (0)

Anonymous Coward | more than 2 years ago | (#40866973)

Mom's got the fan boys up early today I see.

Re:New Name (1)

ArsenneLupin (766289) | more than 2 years ago | (#40866967)

Actually he did sign his post. What he forgot was adding any content. What new name is he proposing?

Re:New Name (0)

Anonymous Coward | more than 2 years ago | (#40867157)

if you didn't think the same thing as GP upon first seeing the name, you're the one who is 15, because you're too young to remember when the term metrosexual got 'big'

unless you're in DC or another city where the subway is named 'metro', then metrosexual is what the word 'metro' means, period.

Metro (-1)

Anonymous Coward | more than 2 years ago | (#40866769)

The name sounds faggoty.

Meet the new Microsoft (0)

Anonymous Coward | more than 2 years ago | (#40866777)

...same as the old Microsoft

I have better UI name in mind... (4, Funny)

sinij (911942) | more than 2 years ago | (#40866781)

I have better UI name in mind... Windows Start UI

Re:I have better UI name in mind... (1)

SatanClauz (741416) | more than 2 years ago | (#40866883)

how about, Windows Tiles?

Re:I have better UI name in mind... (4, Funny)

sinij (911942) | more than 2 years ago | (#40867067)

How about Windows Defenestration UI?

isn't it ridiculous? (5, Interesting)

circletimessquare (444983) | more than 2 years ago | (#40866795)

just look up metro on google

a bunch of transit authorities use the word, there's metroPCS, some library consortium, a few other government entities, etc.

clearly, the word is common and abstract enough that anyone can claim it's usage

trademark law, copyright law, intellectual property: it is such an absurd, useless pox on civilization. i foresee and fervently hope that history will write of this century about how the whole concept of intellectual property law became abolished. it's such useless wasteful, lawyer mongering nonsense by trolls

we really need to just lose the entire concept of intellectual property from our societies. it is utterly destructive to the free flow of culture and ideas and does NOT do what it purports to do: protect creators. no, it empowers litigious rent-seeking parasites. so much wasted money energy and time

Re:isn't it ridiculous? (2)

hey_popey (1285712) | more than 2 years ago | (#40866897)

clearly, the word is common and abstract enough that anyone can claim it's usage

Exactly. Usually, no trademark issues are raised when the two companies' activities are so different.
My guess in that case is that the German Metro wanted to avoid a splash of bad notoriety in case Windows 8 is a flop.

Re:isn't it ridiculous? (5, Interesting)

Vanderhoth (1582661) | more than 2 years ago | (#40867035)

I'd guess that over the last year there has been a huge amount of bad press from tech forms and publications where authors have written about how much they hate metro. Changing the name is MS way of re-branding the UI and getting away from the bad press.

The same sort of thing happened with vista, there was a ton of press on the OS when it went by it's "code name" Longhorn before it was released, a lot of the press was pretty bad. So MS changed the name to Vista just before the release to re-brand it at the last minute and confuse the public. It's the equivalent to "Oh! I read this really terrible review about Longhorn, I'm not putting that on my machine. What's this? Vista! Well I haven't read anything bad about that I'll give it a try!"

Re:isn't it ridiculous? (1)

circletimessquare (444983) | more than 2 years ago | (#40867069)

no one would make the connection

do i avoid the Subway sandwich chain if there is a subway crash in New York? how about avoiding Target the retailer because the USA missed the archery target in the Olympics. how about avoiding Sears the retailer because the local paper wrote that it is so hot outside it is searing. can Subway sue the NYC transit authority? can Target sue the Olympics? Can Sears sue the local paper?

ridiculous nonsense

German Metro has no moral leg to stand on

yes, they have a legal leg to stand on, and that's the real problem here

intellectual property law is a scam by rent seeking litigious parasites. it does nothing for creators. it is a pox on our societies and must be utterly abolished as a philosophical concept. as a philosophical concept, it is completely flawed. that makes it immoral. that makes anyone's defiance of intellectual property law a valid act of civil disobedience against a corrupt legal status quo. of course, the flow of cash in our politics means it will be a long time to change. the concept of intellectual property is stupid and evil. defy it, undermine it, destroy it. this will be what is written in the history books about this century: the downfall of intellectual property

Re:isn't it ridiculous? (1)

rbrausse (1319883) | more than 2 years ago | (#40867011)

I could be related to the German company Metro AG (Wikipedia [wikipedia.org] ) - they are _very_ aggressive with trademarks (including killing a fan-site for the rapid transit-type of Metro).

One of the Nice Classes Metro AG owns the trademark for METRO is 9, the classification includes "data processing equipment, computers; computer software". afaik the company has no claims in this specific part of the Nice Classification, but as a big retailer (and business partner for MS) they had probably the way and means to convince Microsoft...

Re:isn't it ridiculous? (1)

omnichad (1198475) | more than 2 years ago | (#40867037)

Do German trademark laws have a "use it or lose it" policy like the U.S.? Or are they going to rush to market with computer software just to keep the name theirs?

Re:isn't it ridiculous? (1)

Bigby (659157) | more than 2 years ago | (#40867065)

I don't see how "Metro" would be violation of trademark. If Metro AG is a retail store, then they are fundamentally different than a software company. Either Microsoft never considered using "Metro" to describe their UI (unsurprisingly this story is made up) or Metro AG does something in software.

I can start a company that installs windows on homes and call it Windows. The names just have to no be in the same industry.

Re:isn't it ridiculous? (0)

tehcyder (746570) | more than 2 years ago | (#40867071)

In a capitalist society, why should the creators of original work be the only ones not allowed to make any money from their labour?

Oh, and something like funding a movie through kickstarter is just returning to the concept of patronage, except that you're relying on thousands of people instead of just one.

Re:isn't it ridiculous? (1)

Gaygirlie (1657131) | more than 2 years ago | (#40867085)

What I don't understand is that Metro AG has nothing to do with operating system software, so why is Microsoft so afraid? There is absolutely no way of mistaking one for the other, they're not even in related markets let alone in the same one. Sure, a lawsuit would cost both parties some money, but it's totally clear-cut from where I sit that Microsoft would prevail, so changing the name now when people are already accustomed to calling it "Metro" just to please Metro AG seems terribly short-sighted.

Real catchy alternative (1)

swinferno (1212408) | more than 2 years ago | (#40866799)

" 'Windows 8 style UI!'

Come on, there has to be a better alternative....

Re:Real catchy alternative (5, Funny)

Dupple (1016592) | more than 2 years ago | (#40866809)

Window Pain

Re:Real catchy alternative (1)

SatanClauz (741416) | more than 2 years ago | (#40866899)

I realize the spelling is the joke here, but Window Pane would have been a great name!

Re:Real catchy alternative (0)

Anonymous Coward | more than 2 years ago | (#40867005)

codename: Contritem Fenestram

Re:Real catchy alternative (1)

RivenAleem (1590553) | more than 2 years ago | (#40867141)

I'm waiting for the "Defenestration" edition

Re:Real catchy alternative (0)

Anonymous Coward | more than 2 years ago | (#40866825)

'Windows 8 style UI!' = W8ST UI

Re:Real catchy alternative (1)

Jackie_Chan_Fan (730745) | more than 2 years ago | (#40866829)

My balls fell off when i read that. Typical microsoft. They always seem to fuck up everything even when they had something good going.

Metro was fine. Now that its been branded metro for a year, sure why not change it to something catch like "windows 8 style ui" what the fuck? Microsoft is run by a bunch of fucking idiots.

This settles it. Windows 8 is vaporware.

Re:Real catchy alternative (-1, Flamebait)

slashmydots (2189826) | more than 2 years ago | (#40866879)

Are you aware that metro basically means "acting gay" and is short for metrosexual and everyone in America knows that but you apparently?

Re:Real catchy alternative (0)

Anonymous Coward | more than 2 years ago | (#40866927)

Did you know Windows 8 means "fucking awful upgrade that'll waste years of my life with staff training and complaints" in the I.T. industry? Where's our appreciation?

Re:Real catchy alternative (0)

Anonymous Coward | more than 2 years ago | (#40867079)

Are you aware that metro basically means "acting gay" and is short for metrosexual
Wait till they hear about Gimp

Re:Real catchy alternative (0)

Gaygirlie (1657131) | more than 2 years ago | (#40867123)

Are you aware that metro basically means "acting gay" and is short for metrosexual and everyone in America knows that but you apparently?

I'd say it's just homophobics who think that way. "OHMYGODSOGAY, I MUST IMMEDIATELY DISTANCE MYSELF FROM IT!!" Atleast here in Finland metro means.... *wait for it* a train-like device running underground on tracks! No one associates it with metrosexuality.

Re:Real catchy alternative (2)

ultrasawblade (2105922) | more than 2 years ago | (#40866855)

Microsoft Windows(tm) User Interface 8 Series, Build 6292, Service Pack 2a

Re:Real catchy alternative (4, Funny)

Megaweapon (25185) | more than 2 years ago | (#40866889)

I wonder if any Van Halen fans at MS pushed for "UI812".

Re:Real catchy alternative (0)

Anonymous Coward | more than 2 years ago | (#40866915)

That's only a temporary name. From the article: The Windows team is "working on a replacement term" according to the memo, "and plans to land on that by the end of this week." Until then, employees have been advised to refer to the Metro style user interface as the "Windows 8 style UI."

Re:Real catchy alternative (0)

Anonymous Coward | more than 2 years ago | (#40867155)

If Microsoft bought out KFC they'd rename it to Dead Warm Bird. They said the same about Commodore but it clearly applies to Microsoft too.

Microsoft and their product names (5, Funny)

cerberusss (660701) | more than 2 years ago | (#40866807)

Apparently, the catchy new name they've settled on is 'Windows 8 style UI'

Well, it was either that, or "Microsoft Office Live Style UI Media Center Edition for Windows Genuine Advantage".

Re:Microsoft and their product names (1)

squiggleslash (241428) | more than 2 years ago | (#40866833)

Unfortunately not, that name was already trademarked by the German firm of "Microsoft Office Live Style UI Media Center Edition for Windows Genuine Advantage and Company"

Re:Microsoft and their product names (2)

Erikderzweite (1146485) | more than 2 years ago | (#40866963)

"Microsoft Office Live Style UI Media Center Edition for Windows Genuine Advantage and Company GmbH"

Fixed that for you.

Re:Microsoft and their product names (0)

Anonymous Coward | more than 2 years ago | (#40867057)

"Microsoft Office Live Style UI Media Center Edition for Windows Genuine Advantage and Company GmbH"

Fixed that for you.

Still not quite right. It should be "MicrosoftofficelivestyleUImediacenteredition forwindowsgenuineadvantageandcompany" GmbH

Tougue Twister (1, Funny)

Ynot_82 (1023749) | more than 2 years ago | (#40866817)

Will the Windows 8 Style UI be available on my Windows Phone Series 7, or will I have to wait for the Windows Phone Series 8 to get the new Windows 8 Style UI.

Also, will any sea-shells, woodchucks or pickled peppers be included?

Re:Tougue Twister (1)

Missing.Matter (1845576) | more than 2 years ago | (#40866865)

It's just Window Phone now. No "series"

Metro AG isn't joking (1)

Anonymous Coward | more than 2 years ago | (#40866827)

There was a free newspaper distributed in our subway called metro (because we call subway "metro" too), and they were able to force a name change there as well.

Re:Metro AG isn't joking (0)

Anonymous Coward | more than 2 years ago | (#40866949)

It still exists [metrotime.be] in Belgium.

(Pardon my French.)

Re:Metro AG isn't joking (0)

Anonymous Coward | more than 2 years ago | (#40867033)

A trademark can only be enforced in the same line of business, so I doubt that Metro AG retail chain had any influence over the paper's name.

Re:Metro AG isn't joking (2)

hawkinspeter (831501) | more than 2 years ago | (#40867041)

We've got that in Britain too: http://www.metro.co.uk/ [metro.co.uk] I think it's an off-shoot of the Daily Mail, so I always avoid reading it and use it to line my guinea pig's cage. Still, it's worth what you pay for it.

A trademark deal? (0)

slashmydots (2189826) | more than 2 years ago | (#40866839)

And I'm sure it had absolutely nothing to do with bad connotations to the more popular definition of the word, an extremely effeminate but not gay male.

Nobody liked that name anyway (0)

killmenow (184444) | more than 2 years ago | (#40866861)

It was too metrosexual. And that went out of fashion ages ago.

Re:Nobody liked that name anyway (0)

Anonymous Coward | more than 2 years ago | (#40867073)

Don't you mean "aaaaaaaaaages ago?"

So no more metrosexual jokes? (0)

Anonymous Coward | more than 2 years ago | (#40866867)

Have to think up some new ones...

I have a suggestion... (2)

Buchenskjoll (762354) | more than 2 years ago | (#40866873)

change the squares to circles and call it 8ball.

Not final name (2)

orzetto (545509) | more than 2 years ago | (#40866877)

They have not settled on this name, this is a temporary form to address what was known as Metro until a new name is been found, probably because there is an impending lawsuit in the works.

From TFA:

The Windows team is "working on a replacement term" according to the memo, "and plans to land on that by the end of this week." Until then, employees have been advised to refer to the Metro style user interface as the "Windows 8 style UI.

Re:Not final name (1)

jo42 (227475) | more than 2 years ago | (#40866919)

How about "Microsoft Polished Turd" or just "Turd"?

Call it Aero! No one is using that UI either! (0)

Anonymous Coward | more than 2 years ago | (#40866881)

They can call it Windows Aero as no one is really that UI either! I can see this UI as an Epic Fail!

Not the actual new name. (1)

ElKry (1544795) | more than 2 years ago | (#40866895)

According to the article,

The Windows team is "working on a replacement term" according to the memo, "and plans to land on that by the end of this week." Until then, employees have been advised to refer to the Metro style user interface as the "Windows 8 style UI."

So "windows 8 style UI" is just a temporary name while the look for a new one.

How is this different from Aero (1)

allcoolnameswheretak (1102727) | more than 2 years ago | (#40866905)

I thought trademark name clashes were a non-issue if they are completely unrelated entities, such as retail giant and UI system. Otherwise, you'd think we would be running out of names pretty soon.

A quick Google search on Windows 7 UI system "Aero" reveals eight different companies or products using that name, on the first page.

Re:How is this different from Aero (1)

omnichad (1198475) | more than 2 years ago | (#40867051)

Another poster claimed that Metro AG actually also got a trademark of the class that includes computer software. No idea if they are using it or if Germany has a "use it or lose it" stance on trademark as in the US.

The real reason (2, Interesting)

JDG1980 (2438906) | more than 2 years ago | (#40866907)

I don't believe that this is the real reason Microsoft is changing the branding. If they thought it was valuable enough to keep, they would fight for it. But among tech-savvy users, Metro has become a punchline and a negative brand, just like Vista. I smell another Mojave [betanews.com] coming up.

Re:The real reason (1)

omnichad (1198475) | more than 2 years ago | (#40867081)

I agree. I mean, when the iPhone came out, Cisco already had a trademark and a product called iPhone (same capitalization and all).

results from Google (2)

adrianhensler (454654) | more than 2 years ago | (#40866909)

This search seems to tell a different story: http://www.google.com/?q=site%3Amicrosoft.com+metro

793,000 results.

Will take them a few days to clean that up.

I have a better idea. (0)

fufufang (2603203) | more than 2 years ago | (#40866953)

They should have dropped the whole thing, you know...

Polish a turd (0)

TheGoodNamesWereGone (1844118) | more than 2 years ago | (#40866969)

You can't can't polish a turd, after all.

Re:Polish a turd (1)

Anonymous Coward | more than 2 years ago | (#40867053)

You can't can't polish a turd, after all.

That's because Polish isn't a verb, it's a language. If it were a verb, your phrase would be disparaging to the Poles.

Should call it My Little OS. (1)

Anonymous Coward | more than 2 years ago | (#40866975)

Since Metro's squares look like pony colors.

Trademarks (0)

Anonymous Coward | more than 2 years ago | (#40866985)

I thought trademarks were limited in scope to their market? How is a retail giant in the same market as an operating system provider?

If that is a problem, then why aren't the owners of the Paris Metro train system also complaining about it?

In any case, "Metro" is a generic word, so it shouldn't be 'owned' by a single company. (but, hey, Microsoft have been on the other end of that argument before, eh, "Windows", "Office", "Word"....)

I thought it was to distinguish them from Apple (0)

Chrisq (894406) | more than 2 years ago | (#40867021)

I thought it was to distinguish them from Apple, with metro as in metrosexual [wikipedia.org] .

Microsoft marketing (1)

teg (97890) | more than 2 years ago | (#40867029)

A couple of classics from Microsoft's marketing department:

"Windows 8 Style UI" doesn't quite have the catchiness that Metro and Cocoa [apple.com] do, not to mention how old applications using this will sound in Windows 9...

Shiny Flying Shitmonster UI (2)

pegasustonans (589396) | more than 2 years ago | (#40867047)

Here are some other alternatives:

HiggledyPiggledy 2.0

Hunt and Poke: Home Edition

Explosive Nostril Overlayer

Thumbgasm

PAID MICROSOFT SHILL (0)

Anonymous Coward | more than 2 years ago | (#40867063)

Someone had to say it.

Alternative (1)

ajclayton (2700041) | more than 2 years ago | (#40867091)

They should have fought for the rights to name it what we've all been waiting and hoping for: "Doors"

It's an excuse (5, Insightful)

Tridus (79566) | more than 2 years ago | (#40867113)

They've been calling it Metro for quite a while, including on all that stuff put out about Windows Phone 7. You know WP7, that phone OS of theirs that's in production. If codenames really don't stick around once its in production, then how do they explain that?

The truth here is that Windows 8 has been poorly received, and Metro is the reason why. Too many people hate it on the desktop. In an attempt to change the conversation they're going to change the name and hope that the negative buzz doesn't carry over.

METRO IS NICE TYPOGRAPHY! (2)

Dunge (922521) | more than 2 years ago | (#40867137)

I LIKE METRO TYPOGRAPHY

A can of garbage... (0)

Anonymous Coward | more than 2 years ago | (#40867159)

is still a can of garbage, no matter what you try to name it.

bleh (0)

Anonymous Coward | more than 2 years ago | (#40867167)

Or they didn't think people would confuse a computer UI for a retail giant.

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