hype7 writes "The Harvard Business Review is running an article that's questioning the very premise of the Apple v Samsung case. From the article: 'It isn't the first time Apple has been involved in a high-stakes "copying" court case. If you go back to the mid-1990s, there was their famous "look and feel" lawsuit against Microsoft. Apple's case there was eerily similar to the one they're running today: "we innovated in creating the graphical user interface; Microsoft copied us; if our competitors simply copy us, it's impossible for us to keep innovating." Apple ended up losing the case. But it's what happened next that's really fascinating. Apple didn't stop innovating at all.'"