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Ubisoft Claims PC Piracy Rate of 93-95%

Soulskill posted about a year and a half ago | from the pirata-ergo-sum dept.

Piracy 464

silentbrad sends this quote from GamesIndustry: "Ubisoft CEO Yves Guillemot has told GamesIndustry International that the percentage of paying players is the same for free to play as it is for PC boxed product: around five to seven per cent. ... 'On PC it's only around five to seven per cent of the players who pay for F2P, but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated. It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content.' ... 'We must be careful because the consoles are coming. People are saying that the traditional market is declining and that F2P is everything — I'm not saying that. We're waiting for the new consoles — I think that the new consoles will give a huge boost to the industry, just like they do every time that they come. This time, they took too long so the market is waiting.'"

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464 comments

DRM worked out then.. (5, Insightful)

matthiasvegh (1800634) | about a year and a half ago | (#41083705)

So remind us Ubisoft, why exactly did you create that horrible DRM?

Re:DRM worked out then.. (5, Funny)

fredprado (2569351) | about a year and a half ago | (#41083763)

Because otherwise some people would want to buy their games. Oh, the horror!

Re:DRM worked out then.. (-1)

Anonymous Coward | about a year and a half ago | (#41083923)

No worries about that. Have you ever seen a game developed by Ubisoft worth playing? I sure have not.

Re:DRM worked out then.. (5, Interesting)

Anonymous Coward | about a year and a half ago | (#41084245)

uh... http://en.wikipedia.org/wiki/List_of_Ubisoft_games I could go thru this list and pick probably 20 worth playing.

However the original comment I would say stands. So you end up with 90% piracy rate and piss off those who REALLY do pay for it. How exactly was that DRM boondoggle good again?

I personally have deliberately skipped a few games lately if they have ubisoft on them even if they have the steam DRM in them. I have 0 problem paying for my games. I have a big problem with games that eventually expire, flake out because of DRM, or require a DVD to be in the drive all the time. I am not going to give my money to a company that up front wants to treat me like I want to steal from them. I do not even pirate their games. I have too many to play that work just fine with no DRM in them at all.

In spite of the DRM I still buy my games. Then crack them. I do not want a CD running all the time. Most are game CDs are poorly made and make most drives vibrate which is annoying on a laptop... Surprisingly most DVDs are better made and vibrate very little.

I just will not be buying ubisoft games until they cut the crap of treating me like a thief. It only makes me say 'skip' every time no matter how good their games are.

Re:DRM worked out then.. (1, Informative)

gigaherz (2653757) | about a year and a half ago | (#41084251)

Prince of Persia (whole series), Assassin's Creed 2 & Brotherhood, Rayman Origins & Legends, From Dust, ... and that's just the ones I liked the most. IMO, Ubisoft is, at the moment, the best game publisher.

Re:DRM worked out then.. (0)

Anonymous Coward | about a year and a half ago | (#41083779)

To keep their stock prices up.

Re:DRM worked out then.. (2)

newcastlejon (1483695) | about a year and a half ago | (#41083791)

Maybe they're just counting every download of a no-cd as a pirate. I mean, that makes at least as much sense as the figures he's spouting.

Re:DRM worked out then.. (5, Insightful)

Creepy (93888) | about a year and a half ago | (#41084083)

I think he's putting spin on this - he doesn't say 93-95% is pirated, he says 5-7% pay for free-to-play compared to BOXED SET, as in retail. He doesn't mention how much business is digital download, and TFA is reading into it to say he means the rest is pirated (but that is all due to the spin he wanted to put on it). It would not surprise me AT ALL if only 5-7% of game sales is retail these days (probably more on console than PC, however).

Re:DRM worked out then.. (2)

Vanderhoth (1582661) | about a year and a half ago | (#41083811)

Didn't you read the summary?

The DRM scheme is working fine their piracy rates are by 5-7% from 100% piracy to 93-95%

/end sarcasm.

Re:DRM worked out then.. (5, Insightful)

brit74 (831798) | about a year and a half ago | (#41084013)

So remind us Ubisoft, why exactly did you create that horrible DRM?

My guess is because:
- They hope that the next DRM will work
- They hope that, even if the DRM gets broken, that they'll still have a period of time when it's not broken. Having a few months of sales with zero pirates (even if the DRM gets broken on the third month) is actually useful.

Re:DRM worked out then.. (5, Insightful)

mkraft (200694) | about a year and a half ago | (#41084017)

It's likely the DRM is driving people to piracy, even those who purchased the game, since the DRM frequently makes the game unplayable.

Re:DRM worked out then.. (5, Informative)

djdanlib (732853) | about a year and a half ago | (#41084205)

Yup, their DRM makes their games unplayable on my computer. Standard Windows PC with the only optical drive being a DVD burner. You know, one of the standard choices available on most PCs. Their customer support people got angry that I kept pressing the issue and told me to read the box more carefully next time I buy a game... Guess what, I will do that: I will skip anything that says Ubisoft on the box. It didn't say anything about not working if a burner was present.

Re:DRM worked out then.. (5, Funny)

Mitreya (579078) | about a year and a half ago | (#41084095)

So remind us Ubisoft, why exactly did you create that horrible DRM?

The DRM is the only thing keeping piracy rate under 100% and away from the natural 1000%-1300%!

Re:DRM worked out then.. (1)

gigaherz (2653757) | about a year and a half ago | (#41084281)

One of the DRM iterations managed to keep the games unpirated for over a week, which made it worth the cost for them (cost being some legit users unable to play after they had purchased the games).

Only for Ubisoft (0)

Anonymous Coward | about a year and a half ago | (#41083707)

Yah, 93-95% piracy ONLY for Ubisoft. But we all know why.

Re:Only for Ubisoft (5, Insightful)

Hatta (162192) | about a year and a half ago | (#41084099)

Actually, a piracy rate of around 95% sounds about right for PC gaming going all the way back to the 5150, and the 8-bit home computers that came before it. PC gaming has survived for 30 years with piracy rates of 90% or more, it should survive for another 30.

Riiiight (5, Interesting)

Anonymous Coward | about a year and a half ago | (#41083711)

The catch is they were measuring the number of people who pirate Ubisoft games to get away from their shitty DRM. Somehow, I feel over 90% of people willing to do that is accurate.

Idiot (1)

Anonymous Coward | about a year and a half ago | (#41083719)

Do we need any more evidence that Ubisoft's management is completely out of touch with reality?

Didn't they sell (5, Funny)

Anonymous Coward | about a year and a half ago | (#41083731)

over a million copies of Ass Creed 2 on the pc? Are they straight faced saying that almost a hundred million people played Ass Creed 2 on pc?

Re:Didn't they sell (2, Insightful)

Anonymous Coward | about a year and a half ago | (#41084229)

Check your math, kiddo. It would be closer to ten or twelve million, which is a lot but hardly beyond the realm of possibility for a game like that.

DRM (4, Insightful)

Hatta (162192) | about a year and a half ago | (#41083759)

So what's the point of all that DRM if 90% of your potential customers are breaking it? Wouldn't it be better to go DRM free so that people could actually play the game as shipped instead of downloading a crack and getting counted as a pirate?

Re:DRM (5, Insightful)

vlm (69642) | about a year and a half ago | (#41083839)

A better argument is you're wasting huge amounts of programming effort, support costs, and bad PR on something that fails far more often than 19 out of 20 times, so you'd have a higher profit margin if you didn't waste money on it. Sort of a "once you find yourself stuck in a hole, rule one is stop digging"

Re:DRM (4, Insightful)

twocows (1216842) | about a year and a half ago | (#41084243)

DRM is usually in place to stop day 1 pirating. So here's my suggestion: go ahead and ship it with DRM. Then, once it's been cracked by the community, release a patch that removes it.

Civ4 BTS no longer has DRM, though they did it sometime around the time Civ5 came out.

Re:DRM (0)

Anonymous Coward | about a year and a half ago | (#41083873)

Maybe it's all part of a bigger game, convincing the powers that be that all PCs need to be locked down from secure boot right to the OS and what software can run?

But yes, I stopped buying their games after I got burned the first time with this, I haven't pirated any of them, but I have no interest in paying for something if the requirements are more than 'put disc in, install, run' with an expectation that it will always 'just work' I'm willing to manually download patches if needs be, but that's it, no server / service registrations, no 'online only', no other BS.

I don't buy many games these days as a result of all the curent schemes, but the ball is entirely in their court.

Re:DRM (-1)

Anonymous Coward | about a year and a half ago | (#41083901)

You wouldn't buy it anyway, neckbeard.

Re:DRM (2, Insightful)

Anonymous Coward | about a year and a half ago | (#41084139)

I buy games from sources that actually put effort into good, DRM-free work. Most of my games are from GoG these days.

Well, no... (0, Flamebait)

Anonymous Coward | about a year and a half ago | (#41083905)

It would be better to make enforcement of DRM-breaking penalties effective, especially since the costs of said enforcement are borne by taxpayers and ISP's, and not by us content producers.

You are all criminals, and you should all be treated as such, and you should all pay for said treatment out of your own wallets. And since this is the *only* way the market can be made to produce new content, you should be happy about it, too!

Mark my words: Diablo 3 will be the paradigm (4, Informative)

Pausanias (681077) | about a year and a half ago | (#41083955)

DRM is so old school my friend. Diablo 3 showed us that people will pay for a single-player game where only the art is on the client and the code runs on the server. Fast forward ten years: computing and bandwidth will be much cheaper and more powerful and the whole thing will be transparent to nearly everyone.

Diablo 3 will be the model for making people buy games.

Re:Mark my words: Diablo 3 will be the paradigm (2)

g051051 (71145) | about a year and a half ago | (#41084157)

Well, best of luck with that for them. I know I'll never buy another Blizzard game that is built that way. I got Diablo III as part of my 1 year WoW subscription, so I didn't even bother looking into the DRM aspects, otherwise I'd have never purchased it (in spite of being a huge fan of the other Diablo titles). I haven't bothered playing it since I discovered it was online only.

Piracy does matter (1)

Anonymous Coward | about a year and a half ago | (#41083769)

I know that a pirated game is not the same as a lost sale, but this is like going to see a movie and realize that only you and you friend sitting next to you has paid for the ticket. And on top of that everyone has better seats than you.

Re:Piracy does matter (0)

Anonymous Coward | about a year and a half ago | (#41084297)

That's because the freeloaders all climbed in through the windows, whereas to prevent the freeloaders from sitting in the "designated viewing area" the theater manager put a chainlink fence from floor to ceiling around the paying seats. In return you get to walk in through a door. Of course, it's a single locked door, and they have an attendant who requires to see your movie ticket stub, receipt, and 2 forms of photo ID before he will open the door.

Ubisoft is full of shit. (0)

Anonymous Coward | about a year and a half ago | (#41083783)

No one would ever pirate a Ubisoft game, no one likes Ubisoft anymore.

All the power to them. (4, Insightful)

ilsaloving (1534307) | about a year and a half ago | (#41083785)

If there's one thing I learned, it's that companies will do whatever the hell they want and as customers we can suck it up or do something about it. Unfortunately, like spam, they make enough money from people that they see no reason to change.

I refuse to buy Ubisoft products anymore. Same with Blizzard and Sony. And when other people complain about how they got screwed as if it was some new revelation, I just sit back and enjoy the schadenfreude.

Re:All the power to them. (1)

Jeppe Salvesen (101622) | about a year and a half ago | (#41083897)

Hell yeah. Buy games from companies who care about their customers. The more money the nice companies make, the more incentive for the giants to mend their ways - otherwise they might one day become extinct as the nice companies will make so much money that they will out-compete the giants.

Re:All the power to them. (1)

Asmodae (1155077) | about a year and a half ago | (#41084181)

Alternatively, another wallet-vote is to buy Assassin's Creed I from GOG.com. DRM FREE!!! and supporting GOG is never a bad thing, plus it's a way to tell UBISOFT that you're willing to give them money when they stop being "random epithet".

Re:All the power to them. (1)

apcullen (2504324) | about a year and a half ago | (#41084209)

Sony is somewhat annoying... but Blizzard?

Disclaimer: I am not a hard-core gamer. But my copy of starcraft II plays just fine under linux, and I don't need to have the CD in the drive or anything stupid like that. And there are guest accounts provided so my son got to play the campaign. I haven't bought any other blizzard games in the past few years, but starcraft II was $50 well spent. YMMV, of course.

Re:All the power to them. (3, Informative)

admdrew (782761) | about a year and a half ago | (#41084285)

I think the main claim against Blizzard now is the Diablo 3 single player game, which requires a constant internet connection to function at all, which is functionally a form of DRM.

Challenge (0)

Anonymous Coward | about a year and a half ago | (#41083799)

I think he is vastly overestimating his potential revenue. The # of people who install/run a pirated game (or a free game) plus the actual sales #'s does not equal the number of people who would be inclined to buy said game.

Re:Challenge (1)

brit74 (831798) | about a year and a half ago | (#41083945)

I think he is vastly overestimating his potential revenue. The # of people who install/run a pirated game (or a free game) plus the actual sales #'s does not equal the number of people who would be inclined to buy said game.

I guess I missed the part where he made that claim.

Another reason to avoid non-free software (0, Interesting)

Anonymous Coward | about a year and a half ago | (#41083809)

Even if they had the perfect digital restrictions management that prevented all piracy the publishers of non-free software will continue to claim piracy will continue to hurt them. It is high time to ditch M$ and all of their cronies and embrace free software, games included.

--
Friends don't help friends install M$ junk.
Friends do assist M$ addicted friends in committing suicide.

Re:Another reason to avoid non-free software (0)

Anonymous Coward | about a year and a half ago | (#41084061)

You had me right up until you used the dollar sign for the S in Microsoft. Then you just became a Linuxfag... a really BAD one too.

Re:Another reason to avoid non-free software (2)

Dreamlandlocal (978245) | about a year and a half ago | (#41084131)

Any suggestions on how a business model would work? Modern games are very, very expensive to make.

Unfortunately for your position, you are completely unable to put your money where your mouth is.

The core question.... (1)

del_diablo (1747634) | about a year and a half ago | (#41083819)

[citation needed]

Re:The core question.... (1)

brit74 (831798) | about a year and a half ago | (#41083889)

It's not that hard to verify numbers. World of Goo and Demigod both reported piracy numbers in the upper 80% range, if I remember correctly. In Demigod's case, I believe they were verifying serial numbers - the game was checking in with the servers to verify their legitimate status before allowing people to play online.

Re:The core question.... (1)

hobarrera (2008506) | about a year and a half ago | (#41084241)

Came here to say exactly that. How do they know the amount of pirated copies? It's not like no-drm cracks have a call-home feature, or pirates register somewhere. Pretty hard to count this if you ask me. How can I know the amount of people that play pirated games in my block? In my neighbourhood? In the world? No precise way to know AFAIK.

100% - 7% Paying != 93% Piracy (3, Informative)

Silentknyght (1042778) | about a year and a half ago | (#41083833)

...lest we forget aftermarket sales. It's a physical disc that can be sold & resold. These people are not pirates, but their purchases are not going directly to the game production company as attributable to that particular game, either.

Re:100% - 7% Paying != 93% Piracy (0)

Anonymous Coward | about a year and a half ago | (#41084033)

While that may be true, even assuming every first purchase is just physical media (ignoring steam) and gets resold twice (unlikely), that would still be 79% rate of illegitimate copies.

Re:100% - 7% Paying != 93% Piracy (1)

shentino (1139071) | about a year and a half ago | (#41084197)

For greedy companies like ubisoft, piracy and second hand sales are both seen as unwanted competition.

Not nearly as impressive (5, Funny)

Dyinobal (1427207) | about a year and a half ago | (#41083843)

This isn't nearly as impressive as their shit game rate, which last I checked was holding steady at 100%.

Excuses... (1)

Retron (577778) | about a year and a half ago | (#41083845)

Just sounds like they're making excuses to pull out of the PC market to me. I'm sure the likes of Steam won't shed a tear if they go.

Re:Excuses... (1)

thetoadwarrior (1268702) | about a year and a half ago | (#41084193)

Yeah PC gaming must be a doing well if the fabulous and amazing Steam owner, Valve, is having to resort to ruining games with free to play.

Price inflation? (5, Funny)

FictionPimp (712802) | about a year and a half ago | (#41083855)

So if we had 0% piracy, should their games cost $3.00?

Re:Price inflation? (0)

Anonymous Coward | about a year and a half ago | (#41083941)

So if we had 0% piracy, should their games cost $3.00?

No, it's the opposite. There will be less supply and hence the game will cost MORE because of greater demand. It would cost $3.00 more.

Re:Price inflation? (1)

brit74 (831798) | about a year and a half ago | (#41084123)

If piracy went down, then game companies would have more money. This would allow them to do any of the following: reduce the price, pay their employees more, use bigger budgets to create more expensive games (which hopefully results in greater depth, quality, game-balancing, etc). Consider the depth of a $50 or $60 game in 2012 compared to the depth of a $50 or $60 game in 1985. Some of those old Atari 2600 games were created by a single person in less than a year! And, modern games are cheaper once you take inflation into account. Game companies are obviously putting a lot more investment into the games.

Re:Price inflation? (1)

dgatwood (11270) | about a year and a half ago | (#41084259)

If piracy went down, then game companies would have more money. This would allow them to do any of the following: reduce the price, pay their employees more, use bigger budgets to create more expensive games (which hopefully results in greater depth, quality, game-balancing, etc).

Or D. Pay their stockholders more. I'll let you guess which is most likely.

Re:Price inflation? (1)

hobarrera (2008506) | about a year and a half ago | (#41084273)

The choice they would take is quite obvious: none of the above. Just stuff more money in their pockets and keep everything as-is.

Re:Price inflation? (2)

frovingslosh (582462) | about a year and a half ago | (#41084191)

If their games cost $3 we would have zero piracy, or at least near zero piracy. (Just like back in the days when Bill gates was charging hundreds of bucks for a poor version of Basic for the Altair and Tom Pittman released his "Tiny Basic" for $5. There were plenty of stories of him going to is mailbox and just receiving envelopes with $5 inside with simple notes that said things like "I stole a copy of Tiny Basic but it is too good and I wanted to pay you for it." )

He's right about the consoles taking too long (4, Insightful)

crazyjj (2598719) | about a year and a half ago | (#41083859)

The traditional lifespan between consoles is 5 years, going all the way back to the Atari 2600 days. This time, MS is now at 6 years old with no new console in sight, and Sony is at 5 years, also with no new console in sight. A lot of developers are getting nervous, and a lot of franchises are growing stale.

Re:He's right about the consoles taking too long (4, Insightful)

arkane1234 (457605) | about a year and a half ago | (#41083939)

It's not the console stopping them, it's not making good games.

Re:He's right about the consoles taking too long (0)

Anonymous Coward | about a year and a half ago | (#41084027)

You know, there is a state of the art high end console for all your gaming needs available right now. It's called "PC".

Re:He's right about the consoles taking too long (1)

crazyjj (2598719) | about a year and a half ago | (#41084185)

I want a console that never requires me to upgrade or look at a "System Requirements" label on the game I'm buying. Does your "PC" console satisfy those criteria?

Re:He's right about the consoles taking too long (1)

Skarecrow77 (1714214) | about a year and a half ago | (#41084203)

interestingly enough, the genesis (with it's CD and 32x) upgrades failed this criteria.
the n64 (with it's external ram upgrade) failed this criteria.
depending on what you want to run, ps3 fails this criteria.

Re:He's right about the consoles taking too long (1)

Guspaz (556486) | about a year and a half ago | (#41084053)

We're increasingly getting diminishing returns with new console generations; the difference in what you can do with a 7 year old XBox 360 and what you can do with a modern top-of-the-line gaming PC has not yet become compelling enough to justify new hardware.

I also don't see why staleness has anything to do with the console generation. There's nothing new in terms of story or gameplay that a new console would enable...

Re:He's right about the consoles taking too long (1)

Skarecrow77 (1714214) | about a year and a half ago | (#41084179)

We're increasingly getting diminishing returns with new console generations; the difference in what you can do with a 7 year old XBox 360 and what you can do with a modern top-of-the-line gaming PC has not yet become compelling enough to justify new hardware.

get a 1080p monitor with multiple hdmi inputs. hook your modern gaming pc up to one input, and your ps3 or xbox up to the other. pull up a game released for both platforms. one of the call of duties, mass effect 3, whatever. go to the same scene on both platforms. flip back and forth. I guarantee you'll be amazed at how much better the pc version looks. it's easily a "generation" ahead. when you stop to consider that most of the time these games are programmed for console first, and then later retrofitted for pc, it's even more amazing. there's a big difference. I speak from experience because I did exactly that.

I also don't see why staleness has anything to do with the console generation. There's nothing new in terms of story or gameplay that a new console would enable...

This I'll agree with. you can make them prettier, but not -better-. you either have a good gaming idea or you don't. the platform just decides what it looks like once you impliment it. although, that said, most people don't have keyboard and mouse for consoles, and certain types of games are way better with keyboard and mouse (fps, rts, mmo).

Re:He's right about the consoles taking too long (1)

AaronMK (1375465) | about a year and a half ago | (#41084267)

The difference in capabilities between consoles and top-of-the-line gaming PCs is significant. It is the fact that most PC games also have console versions and most PCs are not top-of-the-line, so games are targeted pretty close to the lowest common denominator.

Re:He's right about the consoles taking too long (1)

Skarecrow77 (1714214) | about a year and a half ago | (#41084059)

there's no new sony console in sight cause sony is -still- recouping costs for the rediculous development cost of the PS3.

no idea what MS's excuse is.

honestly, I'm not sure why either one of them doesn't just grab the cheapest phenom quad core, slap in a GTX650 and 8gb of ram, write "legitmately 5x faster than waht you've got now", and sell it for $250.

i mean seriously, the existing consoles have a tri-core that nobody can program for, and the rough equivilent of an geforce 7800 (although with unified shaders in the xbox, so more like an 8600).

damn near anything off the shelf is way faster nowadays.

Re:He's right about the consoles taking too long (0)

Anonymous Coward | about a year and a half ago | (#41084265)

Apparently x86 just isn't very good for games (in terms from maximizing performance, I gather). That's why MS switched to PowerPC.

Re:He's right about the consoles taking too long (0)

Anonymous Coward | about a year and a half ago | (#41084085)

" a lot of franchises are growing stale" - in other words, once the new generation of consoles will be out, they will re-release the same old crap with cosmetic improvements and 20% more expensive ("it is the next-gen, baby!"). And people will buy it, because they want to actually have something to play on their shiny new console. So they are nervous, because they have nothing people would want to actually buy until then.

Give me a break, the last decent PC game from Ubisoft was probably Rayman and the first two-three Prince of Persia games. And that was 5+ years ago?

J.

in other news (0)

Anonymous Coward | about a year and a half ago | (#41083875)

Ubisoft is full of shit as usual.

How the Major Publishers calculate piracy (5, Insightful)

Eldragon (163969) | about a year and a half ago | (#41083891)

1 - ((Number of sales title actually got) / (Number of sales title the studio wanted to get)) = Piracy Rate.

Re:How the Major Publishers calculate piracy (1)

mlts (1038732) | about a year and a half ago | (#41084283)

I can't figure out how they calculate piracy. Are they taking the number of people on a torrent swarm and extrapolating?

In any case, this looks to be a cheap sell of consoles. Consoles are great for game companies. With updates, they can bang out beta-quality code, call it a release, and patch it to a late-beta stage, then start work on the next project, perhaps tossing a DLC bone, if they don't make most of the game requiring paid DLC anyway.

I say, if the likes of EA and Ubisoft wants to exit the PC market, don't let the door hit them in the derriere on the way out. GOG is making good money, Steam games are doing fine, Apple's App Store is doing A-OK, and I'm sure Microsoft's application store will be profitable for both MS and independent developers. I'm sure there will be some software company that will be the next ID or Origin who can deliver something cool, given time.

I am Atlas (-1)

brit74 (831798) | about a year and a half ago | (#41083911)

It's time like this that makes me feel like I'm Atlas, holding up the game-industry on my shoulders (because I actually pay) while so many other people don't.

Re:I am Atlas (1)

Dyinobal (1427207) | about a year and a half ago | (#41083983)

maybe you should shrug *insert more ayn rand themed jokes that are both offensive and not funny like her books*

Re:I am Atlas (1)

arkane1234 (457605) | about a year and a half ago | (#41083991)

Ubisoft != the game industry...
It's just that they're still coasting on the original rainbow six style gaming platform. It gets old.

Re:I am Atlas (0)

Anonymous Coward | about a year and a half ago | (#41084049)

A rather silly Atlas for wanting to play a Ubisoft title.

Re:I am Atlas (0)

Anonymous Coward | about a year and a half ago | (#41084069)

Hi Atlas.

Set me down. Kthx.

3

-Earth.

Re:I am Atlas (0)

Anonymous Coward | about a year and a half ago | (#41084143)

Tip: if you manage to persuade someone passing by on their way to get some Apple devices that they should pay for games instead of you, and they ask you to pay for a few more just to show them how it's done : don't fall for it.

Steam (1)

Anonymous Coward | about a year and a half ago | (#41083933)

You'd think companies would be more eager to sell on steam.. Since 100% of players on steam must be legitimate customers. :)

No wonder valve doesn't release sales stats. Those numbers alone must be a gold mine, letting them predict actual real sales trends far ahead of the competition.

Completely reasonable (1)

Anonymous Coward | about a year and a half ago | (#41083987)

This logic seems very sound to me. Let's look at the Witcher 2, which sold 3 million units on the PC. This means by UBIsofts logic the game WOULD have sold 60 million copies if it wasn't for the fact that ever single person who owns a PC is a dirty thief, or almost exactly double the sales of Super Mario Brothers over the last 30 years, counting over a dozen re-releases on over 10 different consuls.

That seems about right, and I can see how a perfectly reasonable person in touch with reality might think that.

There is NO WAY this is correct. MATH INSIDE (5, Insightful)

Foo2rama (755806) | about a year and a half ago | (#41084001)

Lets do some math....

The last ghost recon has sold 1.03 million units so far world wide. Which assuming the 95% piracy rate means 20.6 million units would have been sold or 14.7million units at the 93% piracy rate.

The original Bioshock on xbox360 only moved 2.53 million units worldwide, and we can assume a very low piracy rate as it was on Xbox 360 only. That game was a huge hit, the Last Ghost Recon did well not amazing.... So you are saying that between 5-9 time more people played Ghost recon vs Bioshock? Yes the lat Ghost recon has cross platform but even if you take that into account...

Anyone else see the math issue?

Data pulled from here. http://www.vgchartz.com/game/43311/tom-clancys-ghost-recon-future-soldier/ [vgchartz.com]

Ubi-cry me a river-soft (1)

watcher-rv4 (2712547) | about a year and a half ago | (#41084011)

Ubicrysoft. They sold tons of copies of Assassin's Creed franchise on the Steam during the Vacation's promo in july.

Re:Ubi-cry me a river-soft (0)

Anonymous Coward | about a year and a half ago | (#41084293)

They don't count as legitimate sales. It is only a sale if it was purchased at $60+. Everything else is the work of damn dirty pirates and thieves.

Lies, damn lies, and statistics (1)

wbr1 (2538558) | about a year and a half ago | (#41084019)

I love MBA math. You can concoct any numbers you like to support your business case. I tried this in pre algebra, x*2=20; I answered x=pi. I failed. Why don't they?

Re:Lies, damn lies, and statistics (1)

SuricouRaven (1897204) | about a year and a half ago | (#41084161)

Algebra rejects rounding, so the correct answer should actually be x=+- root 20. Making it a question so obvious it should not be in the paper.

Lesson heard loud and clear (5, Insightful)

frovingslosh (582462) | about a year and a half ago | (#41084021)

So I'm pretty sure what Ubisoft is telling me is that if I buy one of their titles, I'll not only be paying for the game, but the price reflects that they believe I'm also paying for up to 19 other people who play it but don't buy it! No wonder the price is so high for just a piece of game software! I don't want to pay for up to 20 users of the software (myself included), and I don't like having to deal with DRM that those other 19 player apparently can avoid. Thanks for the info Ubisoft, it will affect my decision next time that I want to play a game.

He might be right (2)

InvisiBill (706958) | about a year and a half ago | (#41084025)

"We want to develop the PC market quite a lot and F2P is really the way to do it," said the French CEO. "The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.

It sounds like he's referring to the typical countries where counterfeit and pirated products of all types are sold on every corner (as opposed to the dirty thieves in the US who are just too cheap to pay for it). I'm sure there are many US pirates that they are now getting more revenue from as well, but it sounds like this is specifically targeting the locations where bootlegs are the norm over legitimate products.

Paying Customers (2)

Nethemas the Great (909900) | about a year and a half ago | (#41084075)

So what you're really saying is that it is just like we've always been saying. Only people with money to pay for games will pay for games. I would have never guessed that the pre-teen and early adolescent crowd couldn't afford to buy your games at the store or make online micro-payments with their personal credit cards. I mean really I'd be quite happy to store my credit card on my kid's Xbox live account and give them carte blanche to buy whatever swag they like. You mean parents don't really do that?

When your sales suffer... (0)

Anonymous Coward | about a year and a half ago | (#41084111)

When your sales suffer because of poor planning and overly "console-izing" your game, don't take responsibility for it. Don't try to design your controls and User Interface for the platform your *selling* it to (the PC market). All you have do is raise your hands, and shout piracy at your next shareholder meeting. That's how real management takes responsibility right, find a scapegoat? Since you're telling everyone you have 93% piracy of your games, the DRM you're using is apparently working REALLY well. You should really keep adding features to the DRM that annoy the last few people willing to pay for your software!

I mean, look at Valve/Steam. They're not making any money at *all* over there! Why Gabe Newell might be living under a bridge next week, all because PC users are all violent criminals and thieves. Wearing their eye patches and swashbuckling around with their parrots on their shoulders.

Ubisoft, I would be thrilled if you'd take your crappy ass titles off my platform, both so you suffer financially and so I don't have to listen to your pathetic lies any more.

If you take responsibility for your actions and fire your MANAGEMENT staff, perhaps I will purchase a game of yours in the future. I'm not holding my breath for that though. Please, by all means, keep trying to earn money whipping that dead horse of yours... It's been working great for you so far.

Thank you for your time...

Perhaps the games suck (4, Insightful)

Windwraith (932426) | about a year and a half ago | (#41084117)

Because a simple game like Minecraft has several, millions of paying customers. And most of them came in when the game was at full price, as opposed to the cheaper prereleases.
So... how come people are willing to pay for Minecraft and not for Ubisoft's games?

Not piracy (2)

Roogna (9643) | about a year and a half ago | (#41084147)

I'm willing to bet they're actually counting a whole lot of us in a percentage that high as pirates, who actually just aren't playing their games at all. Once they started down their horrible DRM path I just stopped playing their games in any fashion. After all, they're just games, not a one of them will kill me if I don't play it.

Solution (1)

BigSes (1623417) | about a year and a half ago | (#41084207)

Why don't they just stop making PC games then? I don't buy their products, just as disclaimer.

Lesson learned here (1)

MobyDisk (75490) | about a year and a half ago | (#41084211)

It's around a 93-95 per cent piracy rate

The lesson to learn here is this: If you are going to lie, lie believably. Otherwise, only people who already agreed with you will listen.

That sounds about right (0)

Anonymous Coward | about a year and a half ago | (#41084231)

93%-95% of your "gamers" aren't really that interested in what you're programming, or the games simply aren't compelling enough for more than a test-drive worth of game play. If about 5-7% of people like your game enough to play it for more than a couple of sessions, they buy it. It just so happens that is the case whether you put a cardboard box with a $60 price tag on it, or you give away the opening scene for free, and require the player pay to move past the rudimentary play level.

So, are you going to use this information to make each game better and more compelling, resulting in a higher conversion rate? Or, as I suspect, are you going to continue churning out crap and complaining that people just aren't willing to pay for your "exceptional" games?

LOL right (1)

Tridus (79566) | about a year and a half ago | (#41084289)

And 117% of the pirates are just doing it because their DRM is so bad.

See, I can make up stats too!

Rainbox Six Vegas 2 (0)

Anonymous Coward | about a year and a half ago | (#41084291)

I wonder if that also counts towards the numbers:

http://www.techdirt.com/articles/20080718/1117121722.shtml

I don't buy Ubisoft games due to their drm (1)

Dan667 (564390) | about a year and a half ago | (#41084299)

funny they are now trying to say that ubisoft's corrupt business practices that I refuse to be a Customer of is piracy.
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