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Microsoft Unveils First New Company Logo In 25 Years

timothy posted about 2 years ago | from the thought-that-was-the-foursquare-logo dept.

Microsoft 378

Barence writes "For the first time in 25 years, Microsoft has issued a new company logo to usher in the Windows 8 era. Made up of a newly square Windows symbol alongside grey Microsoft logo type, it's been designed to closely match the logos for other products in Microsoft's portfolio, including Office and Xbox. The logo takes pride of place on Microsoft.com from today, and will be used in Microsoft's retail stores and on all future TV ads."

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378 comments

poor (5, Funny)

Anonymous Coward | about 2 years ago | (#41098823)

there is no dollar sign in there.

Re:poor (-1)

Anonymous Coward | about 2 years ago | (#41099277)

DERP

That's what you sound like.

Logo for Microsoft, not MS (5, Funny)

tepples (727027) | about 2 years ago | (#41099429)

there is no dollar sign in there.

Of course there isn't. The logotype part is "Microsoft", not "MS". The dollar sign, an homage to Microsoft's roots as a BASIC interpreter publisher, comes in only when you abbreviate it as M$.

10 M$ = "Microsoft"
20 PRINT M$;" is a monopolist"

Re:poor (0)

Anonymous Coward | about 2 years ago | (#41099459)

Oh god who gives a crap about a new logo!

Looks like Metro tiles (5, Funny)

GameboyRMH (1153867) | about 2 years ago | (#41098831)

Next best thing to putting Clippy in there, I guess.

Re:Looks like Metro tiles (5, Funny)

overmoderated (2703703) | about 2 years ago | (#41098851)

Paint is such a nice program.

Re:Looks like Metro tiles (1)

newcastlejon (1483695) | about 2 years ago | (#41098943)

MS Paint is indeed a nice program, but I have some harsh words for the person who thought that giving the canvas a drop shadow was a good idea.

Re:Looks like Metro tiles (1)

fm6 (162816) | about 2 years ago | (#41098883)

You're right, and it's obviously not a coincidence. I for one, welcome our new Metro Overlords!

Re:Looks like Metro tiles (4, Funny)

Vanderhoth (1582661) | about 2 years ago | (#41099101)

You're right, and it's obviously not a coincidence. I for one, welcome our new Windows 8 Style UI Overlords!

FTFY

Re:Looks like Metro tiles (5, Funny)

infodragon (38608) | about 2 years ago | (#41099151)

“People liked NASCAR because the constant crashes made it exciting, and this gave me an idea...”
            -- Bill Gates on Microsoft Windows

Another brilliant idea, change the look of your brand as the exciting crash of the company begins.

For those of you not able to tell, this is my terrible attempt at humor.

Re:Looks like Metro tiles (3, Interesting)

GameboyRMH (1153867) | about 2 years ago | (#41099179)

My local telecom came out with new branding with pastel colors and sharp squarish logos right before it was sold off.

Re:Looks like Metro tiles (1)

infodragon (38608) | about 2 years ago | (#41099295)

M$ has too much cash on hand to be sold off. They'd have to hemorrhage quite a bit before they could be bought out. Either that or they could get rid of Ballmer!

Spin-outs (3, Interesting)

tepples (727027) | about 2 years ago | (#41099465)

M$ has too much cash on hand to be sold off.

How much cash would Microsoft have to hemorrhage before having to spin out pieces of itself? Would Xbox be the first to go?

Re:Looks like Metro tiles (4, Insightful)

Grishnakh (216268) | about 2 years ago | (#41099487)

Either that or they could get rid of Ballmer!

Hey, shut up! Don't give them any ideas! I'm personally enjoying watching this trainwreck unfold.

Re:Looks like Metro tiles (0)

Anonymous Coward | about 2 years ago | (#41099527)

Here's a scary fact: Apple's cash reserves amount to almost half the market valuation of Microsoft.

Re:Looks like Metro tiles (4, Funny)

Anonymous Coward | about 2 years ago | (#41099251)

Next best thing to putting Clippy in there, I guess.

"No, wait, this one goes to the mouth..." [acousticmonster.com]
- some Win8 UX designer who thinks Win8 is an upgrayedd.

(Personally, I'm not sure.)

Re:Looks like Metro tiles (1)

GameboyRMH (1153867) | about 2 years ago | (#41099389)

LMAO more proof of how prophetic Idiocracy was! XD

Re:Looks like Metro tiles (5, Funny)

Anonymous Coward | about 2 years ago | (#41099365)

They had to change because Apply has the property rights for round corners...

Launched? Unveiled? (2)

93 Escort Wagon (326346) | about 2 years ago | (#41098875)

I'm pretty sure I've already seen this exact logo out in front of their Microsoft Store at University Village for quite some time now (maybe a year?).

Re:Launched? Unveiled? (1)

ColdWetDog (752185) | about 2 years ago | (#41098905)

I've seen this logo everywhere

(Browsing with Noscript gives a nice white, blank box).

Re:Launched? Unveiled? (2)

X0563511 (793323) | about 2 years ago | (#41099103)

That's not the logo. This is. [pcpro.co.uk] You can see it clearly just a few lines below (and yes, I'm using noscript myself)

Re:Launched? Unveiled? (1)

Lord Lode (1290856) | about 2 years ago | (#41099547)

Hmm, the rightmost t touches the right side, that is a bit ugly, there should be some padding on the right imho

Re:Launched? Unveiled? (1)

Juanvaldes (544895) | about 2 years ago | (#41099405)

That was my reaction as well. This is the logo used at the store since it opened last year. Now its just the official logo and will show up more and more as they update their various products.

Stop laughing (0)

Anonymous Coward | about 2 years ago | (#41098919)

The designer must of taken a whole lunch break to create it.

Re:Stop laughing (2)

GameboyRMH (1153867) | about 2 years ago | (#41098969)

Probably had to eat with only one hand too.

Re:Stop laughing (3, Insightful)

tiberus (258517) | about 2 years ago | (#41099287)

The designer must of taken a whole lunch break to create it.

Mayhaps but, you know it went something like..

Hey we need a new logo
Send out the RFP
Receive hundreds if not thousand of submissions, most of them decidedly silly
Spend hours upon days upon weeks of LSERs (Logo Submission Evaluation Reviews) to narrow the field
Toss that into the pot and go with an Execs 5yo did in crayon

Re:Stop laughing (0, Informative)

Anonymous Coward | about 2 years ago | (#41099307)

have. It's "must HAVE". "of" makes no sense.

Re:Stop laughing (4, Funny)

mooingyak (720677) | about 2 years ago | (#41099457)

have. It's "must HAVE". "of" makes no sense.

The best response of that nature that I've seen read something like "Do you of any idea how annoying that is?"

Re:Stop laughing (5, Funny)

Jeng (926980) | about 2 years ago | (#41099393)

This is Microsoft you are talking about here.

This was designed by multiple committees each of which would only support their own design.

After 3 months of deliberations Balmer sat in on a committee meeting and determined the winner by lining up the different executives that ran each committee and then started throwing chairs at them. The last one standing won.

Oh my God! (0)

Anonymous Coward | about 2 years ago | (#41098927)

It's so beautiful I wept!

Re:Oh my God! (2)

GameboyRMH (1153867) | about 2 years ago | (#41099069)

Wow, oh wow! Whoa! A square rainbow! WHAT DOES IT MEAN!?!? T_T

Re:Oh my God! (0)

Nerdfest (867930) | about 2 years ago | (#41099311)

With their 'Metro Market' lock-in, I figured the new logo would be a stylized graphic of Balmer bending a customer over a table and shoving an apple up the customers ass. Of course, I did poorly at marketing.

Re:Oh my God! (0)

Opportunist (166417) | about 2 years ago | (#41099417)

The new logo for the gay Republicans.

Better Article (5, Informative)

Bill Dimm (463823) | about 2 years ago | (#41098939)

This article [nwsource.com] shows a history of Microsoft's logos.

Re:Better Article (1)

jason777 (557591) | about 2 years ago | (#41099081)

Whoa I never even saw the Metallica-like one before!

Re:Better Article (1)

GameboyRMH (1153867) | about 2 years ago | (#41099153)

Hahaha quite funny to imagine them having that logo. I can just see a younger Steve Ballmer playing air guitar with a long wig on XD

Re:Better Article (1)

gman003 (1693318) | about 2 years ago | (#41099571)

Dude, I was just about to say that.

Hell, if the whole "Windows" thing fails on them, they should just fall back on their Xbox/gaming division (who seem at least decently competent (and profitable)), and re-use that logo.

Now what's interesting is that that logo predates Metallica (or at least their first album) - "Kill 'em All" was released in 1983, while that Microsoft logo was dropped in 1981.

Re:Better Article (-1, Offtopic)

X0563511 (793323) | about 2 years ago | (#41099125)

It does? All I see is a bunch of words.

Oh right. Requires javascript for basic page display. No thanks, nwsource.

Re:Better Article (1)

GameboyRMH (1153867) | about 2 years ago | (#41099253)

If it makes you feel any better I temp-allowed their site and it still didn't work.

Re:Better Article (3, Insightful)

girlintraining (1395911) | about 2 years ago | (#41099247)

Yeah, and let me be the first to say, I think they went backwards.

That logo belongs in the 80s. I'm saying this as a graphic designer too; The colors are flat, solid. It uses simple geometric shapes. The only thing that tells me that this isn't vintage is the kerning on the text at the end (they overlapped the crossbar on the 'f' and 't'), which wasn't terribly common in that day. And yes, I am saying this knowing the design house that created the logo (very disappointed, Pentagram... you're supposed to be the best here. Da fuq happened?).

I know it was designed to evoke feelings of openness and friendliness, but to me it just comes off as dated. But maybe I'm jaded because I know that Microsoft OS' follow the same rule as Star Trek movies: Every other one sucks. And maybe I am being harsh on Pentagram; I mean, it's hard to design a logo for something you know is going to explode on the launchpad.

But still guys, it's pretty 80s. You could have at least... I don't know... tilted the squares a little? Something. Anything. It's very boring.

Windows 7 lame too (0)

Anonymous Coward | about 2 years ago | (#41099523)

Windows 7 was a bad OS too. XP wins hands down as Win 7 is just Vista SP 2

Re:Better Article (1)

Grishnakh (216268) | about 2 years ago | (#41099561)

What I find really interesting is that the logos have gotten progressively simpler.

But what's really disturbing is that if you look at the voting results on that page, the newest logo (which people are mocking here, rightfully) is easily the most popular. We could theorize that MS has gotten lots of their employees to go stuff the ballot box on that website, but personally, seeing how American society is these days and what people's tastes are, I think that survey is probably pretty accurate.

Re:Better Article (1)

Lord Lode (1290856) | about 2 years ago | (#41099577)

I like the 1980-1981 on the most! Why did they keep that one only the shortest time?!

Either Microsoft stole it from this guy (5, Funny)

Spy Handler (822350) | about 2 years ago | (#41098957)

http://www.bestlookinglogos.com/2009/07/four-square-logo/ [bestlookinglogos.com]

or they paid him $50 for it

Re:Either Microsoft stole it from this guy (5, Funny)

Bill Dimm (463823) | about 2 years ago | (#41098995)

Hey, rounded corners make all the difference. You should know that by now.

Re:Either Microsoft stole it from this guy (4, Funny)

GameboyRMH (1153867) | about 2 years ago | (#41099041)

Maybe they rolled out this new logo because the old Windows logo had rectangles with curved sides in it. And curved sides are just rounded corners for the straight parts!

Re:Either Microsoft stole it from this guy (1)

Ziggitz (2637281) | about 2 years ago | (#41099273)

True, but I don't think they wanted to risk litigation.

too boring for /. (0)

Anonymous Coward | about 2 years ago | (#41098971)

Is there a mechanism one can use for pushing stuff below an interest threshold?

Re:too boring for /. (0)

Anonymous Coward | about 2 years ago | (#41099233)

Is there a mechanism one can use for pushing stuff below an interest threshold?

Yes, it's that little wheel-shaped object between your mouse buttons.

I find it okay (2)

ZeroSumHappiness (1710320) | about 2 years ago | (#41098973)

I don't like the spacing between the f and t, aesthetically, but I like clean lines and simple designs so it works pretty well for me.

What I see... (4, Funny)

Gertlex (722812) | about 2 years ago | (#41098983)

So is the average user going to think that the logo is the app for the game Simon? Artistic brilliance, aye! Should make that playable while computer boots...

Simple, but probably expensive. (1)

rajanala83 (813645) | about 2 years ago | (#41098999)

Doesn't look to fancy. Simplicity can be very expensive.

zZZ (1, Funny)

monstercoo (915447) | about 2 years ago | (#41099003)

*crickets*

Yeah, it's a crap logo (5, Interesting)

jollyreaper (513215) | about 2 years ago | (#41099009)

To be expected. What I want to know is:
a) How much time did they spend on this?
b) How much money did they spend on it?

Anything north of 12 months and $50 mil, I'll be suitably disgusted and impressed. 24 months and $100 mil, they deserve some kind of fail award.

Re:Yeah, it's a crap logo (0)

Anonymous Coward | about 2 years ago | (#41099443)

I can feel the share-holder value increasing as a result of this....

already leaked, perhaps? (3, Informative)

Urza9814 (883915) | about 2 years ago | (#41099027)

Interesting...a few weeks ago I recall seeing an article somewhere about supposedly leaked designs for new Microsoft devices -- I think it was a portable mouse and some other things, can't remember where I saw it. But one of the comments pointed out that it was probably fake, because the Microsoft logo on the devices didn't have their usual slant, didn't have the notch in the o.....it basically looked like this one. Perhaps they weren't fake after all?

Re:already leaked, perhaps? (1)

Urza9814 (883915) | about 2 years ago | (#41099221)

Oh, it was the 'wedge' mouse, and it's already official. Well, guess that clears that one up!

Boring (2)

Daniel Phillips (238627) | about 2 years ago | (#41099043)

Worse than the flag, that's an achievement.

Oh yah? (-1)

Anonymous Coward | about 2 years ago | (#41099065)

Is it a giant dildo? It's a giant dildo isn't it.

Cuz they trying to shaft everyone again with their windows 8 garbage.

Dodged a bullet (0)

Anonymous Coward | about 2 years ago | (#41099071)

Thank goodness their logo doesn't have any rounded corners.

Ligature (3, Funny)

nxcho (754392) | about 2 years ago | (#41099073)

The ft ligature looks a bit like its standing out. Like they want their name to be stressed MicrosoFT and you get spit all over your screen.

A bold new direction for Microsoft. (1)

404 Clue Not Found (763556) | about 2 years ago | (#41099077)

Eight designers. Four colors. One font. Thirty thousand dollars. What a bargain!

Re:A bold new direction for Microsoft. (1)

Teresita (982888) | about 2 years ago | (#41099107)

And the jagged diagonal lines on "MICROSOFT" are so retro Win3.1. Flying toasters are out. Flying chairs are in.

Unimaginative (5, Insightful)

ReptileQc (679542) | about 2 years ago | (#41099079)

Apparently this is the "less is more" philosophy... but at the same time, it is plain and unimaginative. Isn't it bad for a company that aims to prove that they can reinvent themselves?

Love the current comments on that page (4, Funny)

BorgAssimilator (1167391) | about 2 years ago | (#41099085)

"It must have took around 5 minutes in paint to come up with that design..."

"I can't help but think of windows 3.11 for some reason."

"Does my monitor need calibrating again, or do those four colours in the panes look curiously sickly?"

Return to fomer glory (1)

Tough Love (215404) | about 2 years ago | (#41099105)

Not.

... and made with MS Paint (5, Funny)

schwep (173358) | about 2 years ago | (#41099113)

Really? This looks like the last thing you drew before you thought, "I should try out the circle brush."

Re:... and made with MS Paint (1)

Jeppe Salvesen (101622) | about 2 years ago | (#41099275)

I bet Steve Ballmer made it himself!

Re:... and made with MS Paint (0)

Anonymous Coward | about 2 years ago | (#41099437)

Ironically, it was made with MacPaint.

How much did that actually cost? (3, Funny)

MonkeyPaw (8286) | about 2 years ago | (#41099137)

Four squares and some basic typeset.

I can't even imagine how much they actually paid for this with all the different designs submitted, numerous meetings going over designs, tweaks to it.

I can imagine the comments in the meeting though.

"Yeah Bob. What we're looking for is something that says simple and not over thought. Go back and try AGAIN."

It looks juvenile (1)

roc97007 (608802) | about 2 years ago | (#41099147)

Seriously, this is the best they could do?

Another fugly design from the marketing droids (4, Insightful)

Anomalyst (742352) | about 2 years ago | (#41099171)

Looks very Metro. (Tha'ts not a compliment)

Oh yeah. (1)

DaveyJJ (1198633) | about 2 years ago | (#41099173)

A new logo. That's gonna help a lot.

Boring! (0)

onyxruby (118189) | about 2 years ago | (#41099181)

How completely utterly boring. Are they /trying/ to be the old fashioned square to Apples new and chic demeanor? Seriously, Microsoft, why are you committing corporate suicide lately?

Paint (0)

Anonymous Coward | about 2 years ago | (#41099191)

New Microsoft logo looks like it was designed in Paint

Re:Paint (1)

GameboyRMH (1153867) | about 2 years ago | (#41099293)

Well imagine the irony if the new logo was created with a competitor's image manipulation tool? They eat their own dogfood, gotta give 'em that.

Anyone else notice this? (0)

Anonymous Coward | about 2 years ago | (#41099197)

So that font they're using looks suspiciously like another one I've seen before. A font associated with a certain "fruit company," one might say. Good to know that the more things change, the more they stay the same.

slashdot (1)

gbjbaanb (229885) | about 2 years ago | (#41099215)

how long before /. updates their logo then?

It's like the Polaroid logo turned 45 degrees (1)

Animats (122034) | about 2 years ago | (#41099235)

Compare with the Polaroid logo. [wikimedia.org]

This tiled-rectangle thing is getting completely out of hand. Even on phones it looks stupid.

10,000 Hours in MSPaint (2)

TraumaFox (1667643) | about 2 years ago | (#41099239)

I bet the designer got paid more for that logo than I make in a year.

Re:10,000 Hours in MSPaint (1)

GameboyRMH (1153867) | about 2 years ago | (#41099369)

More than both of us combined :-(

Simon says... (1)

otaku244 (1804244) | about 2 years ago | (#41099249)

return your logo to the 1980's...

Do want...it to stop (1)

Impy the Impiuos Imp (442658) | about 2 years ago | (#41099269)

Oh boy! Instead of a flying window of its me too windowing environment, it's the me too of the giant smartphone tiny touchscreen square buttons paradigm transparently the future of the giant multimonitor desktop!

Oh noes, not micro$$$$oft (-1)

Anonymous Coward | about 2 years ago | (#41099339)

Now the neckbeards haz to all get together to find a reason to bash teh evil M$$$.
 
Herp!
 
Slashtards are so frigging petty anymore. No wonder this place lost most of its legitimate users.

25 years worth of work... (3, Insightful)

Cyko_01 (1092499) | about 2 years ago | (#41099357)

...and, much like vista, it is a huge disappointment

Re:25 years worth of work... (0)

Anonymous Coward | about 2 years ago | (#41099469)

Seeings as where you're offsetting it with a 5 year old joke, I guess they're not doing too bad. Right, neckbeard?

Is it me... (0)

Anonymous Coward | about 2 years ago | (#41099363)

...or does their new logo look far less futuristic than their old one?

I mean seriously, it's 2012 and they're putting out a logo reminiscent of the 80s? Actually that's insulting the logos that various companies in the 80s WERE putting out!

Regardless it looks plain and 'old' to me.

Microsoft! It's time for a mutiny!

Re:Is it me... (1)

GameboyRMH (1153867) | about 2 years ago | (#41099441)

The definition of "futuristic" has changed, to childish ultra-simplicity.

so am I (0)

Anonymous Coward | about 2 years ago | (#41099367)

the only one to see a swastika?

Logo Designer (0)

Anonymous Coward | about 2 years ago | (#41099385)

The logo designer company is going to clap hands and open the bottles... 5 minutes work, 350.000 $ made. Yeah, Baby!

Logo is fine, font is wrong. (4, Funny)

Erikderzweite (1146485) | about 2 years ago | (#41099397)

Given the latest developments, the font should've been MS Comic Sans.

What does this mean??? (0)

Anonymous Coward | about 2 years ago | (#41099419)

Its a double rainbow... omg

That does it! (2)

sl4shd0rk (755837) | about 2 years ago | (#41099463)

I'm totally upgrading to Metro now!

Sweet Jesus (4, Funny)

Quiet_Desperation (858215) | about 2 years ago | (#41099501)

That thing is so bad the f is molesting the t out of sheer despair.

Now that's something i would expect from FOSS (1)

Stan92057 (737634) | about 2 years ago | (#41099513)

Now that's something i would expect from FOSS lol not MS. Who will not let Apple out innovate them. Not a very good start ide say.

Why was this necessary? (1)

poisonborz (2676611) | about 2 years ago | (#41099541)

It's one thing they want to emphasize a new design formula - they can create a Surface brand around that, and even standarize the Windows/Office logos to match this change... but to change one of the most known corporate logo in the industry? All just to reflect and match a visual layout that will necessarily be replaced in 3-6 years?

Holy Roman War Flag (0)

Penurious Penguin (2687307) | about 2 years ago | (#41099545)

Yeah, like I don't recognize the War Flag of the Holy Roman Empire [wikipedia.org] when I see it. Come on..

Fool me wunce, shame on me. Fool me again, and.......how's that go?
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