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Nokia Apologizes For Misleading Lumia 920 Ad

timothy posted more than 2 years ago | from the white-van-requires-2-year-activation dept.

Handhelds 233

hypnosec writes "During Nokia's press event for the launch of its flagship Windows Phone 8 smartphone — the Lumia 920 — the Finnish company made available some promotional materials wherein there was a video showcasing PureView's main feature: optical image stabilization (OIS) but, it turns out these ads were faked following which Nokia has issued an official apology. In the video was 'a reflection that revealed the footage wasn't shot on a Lumia 920, but a regular camera inside a white van.' If we go to 0:27 of the video, a reflection of a white van keeping pace with the girl is seen whereby a person is holding a DSLR camera. Fast forward to 0:48 of the video and you will clearly see the shadow of a DSLR hooked to the swing. In its apology through a blog post Nokia confirms that the video 'was not shot with a Lumia 920.'"

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The damage is already done (5, Insightful)

Kergan (780543) | more than 2 years ago | (#41246335)

A better option would have been to avoid publishing misleading ads...

Re:The damage is already done (0)

kiriath (2670145) | more than 2 years ago | (#41246345)

Exactly what I was going to write. Exactly.

Re:The damage is already done (1, Funny)

Anonymous Coward | more than 2 years ago | (#41246617)

Which part of Microsoft product did you not understand?

Re:The damage is already done (0)

Anonymous Coward | more than 2 years ago | (#41247093)

Microsoft doesn't make the hardware or the ad. What part of Nokia product don't YOU understand?

Re:The damage is already done (5, Insightful)

Anonymous Coward | more than 2 years ago | (#41247515)

Microsoft doesn't make the hardware or the ad. What part of Nokia product don't YOU understand?

Don't kid yourself, Nokia has been a de facto Microsoft subsidiary since Elop became CEO.

Re:The damage is already done (-1)

Anonymous Coward | more than 2 years ago | (#41246977)

OH NO, an add that makes something seem better than it really is. I'd love to see you go into a fast food restaurant. I don't think they even said the video was taken with the phone. Regardless of the add that camera smokes the competition.

Re:The damage is already done (5, Funny)

kiriath (2670145) | more than 2 years ago | (#41246355)

OR -

Give away a free DSLR with every phone. I'd probably buy it then.

Re:The damage is already done (1)

K. S. Kyosuke (729550) | more than 2 years ago | (#41246649)

Well, there already are digital cameras with Android. Just add a cell phone transmitter module to an Android-powered DSLR, et voilà - your wish is granted!

Re:The damage is already done (1)

The_Revelation (688580) | more than 2 years ago | (#41246881)

This kind of reminds me of a camera review I saw recently that mounted 'shock proof' cameras to a motorbike chassis and recorded. The Olympus was so pathetic that it was all double image and microphone squeeling, yet Olympus deny the results. http://www.youtube.com/watch?v=hmJYJhwyl4U [youtube.com] Makes me wonder how many imaging product ads feature faux footage... and on top of that... why you would bother doing it? Surely consumers are going to realize if they bought piece of equipment for a specialized function like 'shock proofing' because you require a high degree of image stabilization and the lies are going to do the company far worse damage than having somewhat lacklustre products.

Re:The damage is already done (0)

Anonymous Coward | more than 2 years ago | (#41247221)

Of course they deny the results. That's not what shock proof means. Shockproof means that if you drop it the camera probably won't break providing the shock isn't outside of the specifications.

Image stabilization technology is nowhere near the point where you would expect to be able to do that and wind up with any other results.

Re:The damage is already done (2)

isopropanol (1936936) | more than 2 years ago | (#41247697)

What's to deny? The camera is designed to survive being dropped, and it survived being stuck to a motorcylce. The image was shaky because it wasn't mounted to a stedicam and the bike was oscilating further than the sensor or lens elements are able to move. The microphone picked up wind noise because it was windy and being a pocket camera it didn't have a windsock.

If you want good footage and sound in this situation, there's no getting around mounting to a stedicam (or DIY equivalent) and plugging in a shotgun mic with dead cat. At which point you no longer have a pocketable rig.

Re:The damage is already done (1)

kelemvor4 (1980226) | more than 2 years ago | (#41247427)

OR -

Give away a free DSLR with every phone. I'd probably buy it then.

I dunno. Cell phones are more expensive than many DSLR's these days, until you get into the pro range. I think I'd rather pay for the dslr than a cell phone with windows mobile just to get a paperweight and a dslr.

Re:The damage is already done (1)

Dupple (1016592) | more than 2 years ago | (#41246359)

A better option would have been stating when the phone was available and on which carrier. The ad is just more Nokia getting it wrong.

Yesterday could've been a great day for them. But trouble comes in threes it seems.

Meanwhile in Executive land (5, Funny)

dna_(c)(tm)(r) (618003) | more than 2 years ago | (#41246825)

OR instead you could point out how well Mr. Elop has done turning the ancient dinosaur Nokia into the nimble, most successful Windows phone company, making him a very deserving (of a humongous bonus that is) CEO. He can even take a nice picture of that fat check - shaking with excitement but nonetheless rock solid stabilized - and upload it to Bing (via Facebook). Oooh, the joy!

Re:Meanwhile in Executive land (1)

felipekk (1007591) | more than 2 years ago | (#41247005)

As long as he takes that picture with an actual Lumia 920...

Re:The damage is already done (1)

Anonymous Coward | more than 2 years ago | (#41246503)

Misleading? This is a LIE from MSNokia!

Re:The damage is already done (1)

dna_(c)(tm)(r) (618003) | more than 2 years ago | (#41246889)

Misleading? This is a LIE from MSNokia!

If only they listened to me: I recommend Micro Phone as a trademark. Goes superbly with the other generic words like Windows, Word, Excel, Access, SQL Server... MSNokia! sounds! more! like! a! Yahoo! brand.

Re:The damage is already done (4, Interesting)

Zontar_Thing_From_Ve (949321) | more than 2 years ago | (#41246589)

A better option would have been to avoid publishing misleading ads...

You are quite right, but as a former Nokia shareholder (got out earlier this year at a big loss) I can assure you that Nokia got into its current woeful state by running out of "better options" some years ago.

Re:The damage is already done (1)

arendjr (673589) | more than 2 years ago | (#41247807)

So because you were a shareholder in the past, you were perfectly able to assess the future viability of their options?

In my personal opinion is they should have stuck with MeeGo. As we can all see today, MeeGo is a very capable operating system. It would have had a very good application portfolio as well, because most Symbian applications could be ported with very little effort. In fact, they would still have had an enthousiastic developer following, as opposed to throwing them all off a cliff with their current strategy.

But then again, if they'd stuck to Meego, its success would've meant that Windows Phone would be dead in the water for sure, which was not in line with Elop's interests.

A much better option (-1)

Anonymous Coward | more than 2 years ago | (#41246609)

Communism. That's right boys and girls, communism. Capitalism is something that is pure evil so it doesn't surprise those of us that know the evils of capitalism. That is to say those outside of the US and Japan. Naturally the fucktarded USians and their faithful fucktarded Jap followers are blinded and choose to be blinded by the BS that "Capitalism is a good, clean form of freedom" while believing that "communism is evil, oppressive, etc." When actually it is reverse. The solution : Drop the dollar for trading then embrace the Euro and watch the economies of the two major capitalist nations just crumble while the rest of the world can finally embrace communism.

Sincerely,

Signed : The rest of the world

Re:The damage is already done (2, Insightful)

Missing.Matter (1845576) | more than 2 years ago | (#41246717)

It's misleading in the same way that Apple's Siri ads or iPhone ads are: show real capabilities of a technology in an augmented or enhanced manner. As the video posted from the 920 shows, the phone is indeed capable of what they claim. Maybe not as good as the larger prototype they claim they were using in the video, but nonetheless very good. Just as Siri doesn't get right every time [youtube.com] with instantaneous response, and iPhone isn't lightening fast [youtube.com] like in the ads.

Re:The damage is already done (0)

Anonymous Coward | more than 2 years ago | (#41246765)

This thread is about Nokia, calling out Apple doesn't change the fact that Nokia faked the ad and lied about it.

Re:The damage is already done (1)

Eirenarch (1099517) | more than 2 years ago | (#41247483)

Except they didn't lie. We have a separate word for that for a reason - "misleading".

Re:The damage is already done (5, Insightful)

Theaetetus (590071) | more than 2 years ago | (#41246797)

It's misleading in the same way that Apple's Siri ads or iPhone ads are: show real capabilities of a technology in an augmented or enhanced manner. As the video posted from the 920 shows, the phone is indeed capable of what they claim. Maybe not as good as the larger prototype they claim they were using in the video, but nonetheless very good.

Wat? They don't claim they were using a "larger prototype", they simply confess that it's not a 920 at all. Compare that to this:

Just as Siri doesn't get right every time [youtube.com] with instantaneous response, and iPhone isn't lightening fast [youtube.com] like in the ads.

But Siri does get it right some of the time, and with a fast enough network connection (like, say, it's connecting to a local server), it could be that fast. Those ads are Siri, albeit Siri at its absolute, unlikely-to-actually-occur-in-reality best. Here, Nokia's not even using a 920 at all. It's not just misleading as in a "shown under optimal conditions" way, but misleading in a "doesn't actually exist at all" way.

Re:The damage is already done (2, Interesting)

Missing.Matter (1845576) | more than 2 years ago | (#41247071)

They don't claim they were using a "larger prototype", they simply confess that it's not a 920 at all.

I think maybe I read it wrong. They said the images were shot with a prototype and scaled down.

Those ads are Siri, albeit Siri at its absolute, unlikely-to-actually-occur-in-reality best.... Here, Nokia's not even using a 920 at all. It's ... misleading in a "doesn't actually exist at all" way.

How is "unlikely-to-actually-occur-in-reality best" much different or generally less misleading compared to "doesn't actually exist at all"? Nokia 920 has optical image stabilization that improves image quality. This is demonstrated. It's probably not as great as a DSLR but it does what they say. Siri is an AI that responds to voice commands. It doesn't perform exactly like the video but it does what they say. Apple shows iPhone downloading at faster than network speeds over 3G. Of course it doesn't do it just like that, much slower in fact, but it does what they say.

Re:The damage is already done (4, Insightful)

Wovel (964431) | more than 2 years ago | (#41247533)

You don't see the difference between showing a product in the best available light versus showing video from a professional camera and claiming it came from the phone?

You really don't? Ou think that is in any way equivalent. The Siri ads are like the HTC ads where everyone in the band is using a phone. Could the phone do that? Sure. Would it take optimal conditions that are unlikely to exist on earth today? Sure. The Nokia ad was a lie. He phone could never do that because it wasn't done with the phone.

Re:The damage is already done (1)

Missing.Matter (1845576) | more than 2 years ago | (#41247731)

No, the phone does do that, but not as well. Just like Siri does respond to voice commands as depicted, but not as well. Just as the iPhone does work over 3G but not at the speeds depicted. I really don't see how "The phone could potentially work like this in ideal conditions that don't exist and will never exist" is not a lie. If ideal conditions will never exist, then the phone *can't* work like that. With Siri you often have to wait many seconds for the response to come back, or you have to annunciate very clearly to get the correct understanding. With 3G even with perfect signal it's still 3x slower than depicted in the ad.

The same film could be redone, shot by shot with the 920. It would not look as good, but it would look considerably better compared to a camera without OIS. That's the point of the advertisement: that OIS makes your pictures look better, that the 920 has OIS. Just as the point of the Siri ads are to show what fun you can have with an AI personal assistant, and how fast your phone will be over 3G.

Re:The damage is already done (1)

Theaetetus (590071) | more than 2 years ago | (#41247671)

How is "unlikely-to-actually-occur-in-reality best" much different or generally less misleading compared to "doesn't actually exist at all"? Nokia 920 has optical image stabilization that improves image quality. This is demonstrated.

No, it's not. As Nokia admits, the 920 doesn't have the image stabilization yet. It hasn't been demonstrated, because they haven't even gotten a working prototype. Instead, they faked it.

Siri is an AI that responds to voice commands. It doesn't perform exactly like the video but it does what they say. Apple shows iPhone downloading at faster than network speeds over 3G. Of course it doesn't do it just like that, much slower in fact, but it does what they say.

Again, no... Siri does do what the video says and performs exactly like that, under optimal conditions. If you took an iPhone 4S and had a perfectly silent room with a trained speaker, and an 802.11n connection to a local server to do the decoding and searching, you could get the same results. It certainly doesn't perform like that under real world conditions, but the phone shown in the ads is a stock phone... quite unlike the Nokia ads.

Re:The damage is already done (0)

Anonymous Coward | more than 2 years ago | (#41247419)

But Siri does get it right some of the time, and with a fast enough network connection (like, say, it's connecting to a local server), it could be that fast.

but lumia 920 does shoot OIS video, and with good enough hardware (like say, better optics), it could be that good.

Those ads are Siri

its not really siri if it's not communicating to apple's servers for natural language processing. This scenario you cooked up is like saying "Sure it's Siri! It just doesn't act or perform anything like the real thing." Its almost as if Apple is showing a fictional idealized narrative that doesn't reflect reality to compel you to purchasea product. plus you totally dodged the second link which is supposed to show 3G performance. The words "twice as fast" are uttered 4 times, so obviously the impression theyre trying to give is that 3g is fast, yet in reality it performs 3x slower than depicted in the commercial.

Re:The damage is already done (1)

Bert64 (520050) | more than 2 years ago | (#41247583)

It's ideal performance...
The ads were made by Apple, there is no reason to believe that Apple couldn't have such servers local to where the ads were produced, as well as being before siri was released to the general public so they would be under extremely low load.

Similarly, the 3g performance is theoretically capable of being twice as fast, wether it actually is in practice is an entirely different matter. A gigabit ethernet card is 10 times as fast as a 100mb card, but that doesn't mean your internet connection, your host processor, the server your communicating with, your switch etc will be.

Re:The damage is already done (1)

bob zee (701656) | more than 2 years ago | (#41246885)

i want some of this "lightening fast". i have a gut that i want to get rid of.

http://www.elearnenglishlanguage.com/difficulties/lighteninglightning.html [elearnengl...nguage.com]

Re:The damage is already done (1)

Missing.Matter (1845576) | more than 2 years ago | (#41247085)

Damnit... I do that all the time

Re:The damage is already done (2)

Dr Max (1696200) | more than 2 years ago | (#41246731)

Oh how naive you are. If only you knew the thousands of tricks advertisments companies do when they make adds (from paint as chocolate to fake scientific institutions); you would never buy another marketed product again. I don't think they ever claimed it was taken by the 920, the whole add was very brief on details (i think all it said was "this add used optical image stabilization", and it probably did).

You're naive (0)

Anonymous Coward | more than 2 years ago | (#41247201)

So Nokia fake an advert about their image stabilization, which apparently isn't good enough to use for the advert and somehow that's *MY* and everyone elses fault for being naive?

No, the advert showed two people filming each other with the phone, it showed side-by-side shots of the phone with image stabilization and without. They are required to either say the shots are fake, or do them for real. To fail to do so is deception and they have to compensate people who were misled.

You can say everyone is naive, but that's not true, you advertise a product, it has to be the product, the rules are simple. You are naive if you think advertisers get away with it all the time and Nokias were only unlucky.

Re:You're naive (1)

Dr Max (1696200) | more than 2 years ago | (#41247639)

My point was if you want to take down misleading advertising you have a huge task ahead of you. The burger you see in fast food adds doesn't come from a pimply teenager (it's then covered in some camera friendly spray and probably not even the same quality of ingredients).

How could you show two people filming each other without another camera? They could have been demonstrating the effect not the device.

Re:The damage is already done (0)

Anonymous Coward | more than 2 years ago | (#41247009)

... avoid publishing misleading ads...

Does not compute. All ads are misleading. I try to avoid ads as much as possible but when I do see any I always assume that they are complete and utter lies, on par with the Nigerian prince that keeps promising me millions of dollars.

Re:The damage is already done (1)

Bert64 (520050) | more than 2 years ago | (#41247663)

But ads cannot contain outright lies, that's illegal...
They must tell the truth, but they don't tell the whole truth.

If they are attempting to promote a camera, they need to show photos actually taken with that camera and not modified afterwards (without declaring the fact)...
On the other hand, they can set up the lighting and other environmental conditions to ensure they are optimal, and they don't have to declare that in sub optimal conditions the camera would take massively inferior pictures etc.

Re:The damage is already done (1)

ackthpt (218170) | more than 2 years ago | (#41247049)

A better option would have been to avoid publishing misleading ads...

Like it being PureView, which is only in the 808.

Re:The damage is already done (1)

sjames (1099) | more than 2 years ago | (#41247141)

Let's see, 5 sentences hyping the new product, A long sentence of setup with a bit of hype tossed in, and 2 sentences of apology that minimizes the act they are apologizing for. Then a video hyping the new product.

Re:The damage is already done (0)

Anonymous Coward | more than 2 years ago | (#41247359)

A better option would have been to avoid publishing misleading ads...

What part of Apple's success do you not understand?

Re:The damage is already done (1)

UnknowingFool (672806) | more than 2 years ago | (#41247509)

Many ads for TVs and smartphones like the iPhone show simulated images. However the disclaimer is in the ad usually in small print. That's all Nokia had to do was to put in this disclaimer.

surprise... (5, Funny)

Tom (822) | more than 2 years ago | (#41246381)

Advertisement is full of lies. Who'd have thought? Colour me shocked. Shocked, I say!

Re:surprise... (1)

Quakeulf (2650167) | more than 2 years ago | (#41246655)

To what extent does false advertising exist these days? I am curious if anyone has some stats on this. :3

Re:surprise... (3, Interesting)

Big Hairy Ian (1155547) | more than 2 years ago | (#41246801)

Depends how you are defining false I mean if you include tidying up an image with PhotoShop then I think you'll be hard pressed to find an honnest advert. What about commercials for razors where they pre shave the guy and lather him up before filming?

Basically lying in adverts is rife and always will be and I'm kinda surprised Nokia is being dragged through the mud for this when most times advertisers don't even get caught.

Re:surprise... (5, Insightful)

pak9rabid (1011935) | more than 2 years ago | (#41246985)

I'm kinda surprised Nokia is being dragged through the mud for this when most times advertisers don't even get caught.

There ya go...the moral of the story (to these douches anyways) is 'don't get caught'.

Re:surprise... (1)

Dr Max (1696200) | more than 2 years ago | (#41247121)

Most adds contain some false material. I know chocolate adds used to use paint as chocolate, fast foods aren't showing the burgers being made by teenagers, a lot of cosmetic adds create their own scientific institutions to do studies to show this moisturiser has twice as many oxygenX particles which is what you need on your skin, siri won't answer half the questions i ask from apple's adds, and so on.

Re:surprise... (1)

Anonymous Coward | more than 2 years ago | (#41247627)

Most adds contain some false material. I know chocolate adds used to use paint as chocolate, fast foods aren't showing the burgers being made by teenagers, a lot of cosmetic adds create their own scientific institutions to do studies to show this moisturiser has twice as many oxygenX particles which is what you need on your skin, siri won't answer half the questions i ask from apple's adds, and so on.

"AD", NOT "ADD". As in, short for ADvertisement. One 'D'. Count them with me now: 'D'. That's one.
Once is a typo. Four times is just ignorance.

Re:surprise... (1)

Dr Max (1696200) | more than 2 years ago | (#41247765)

Yeah, that is purely my own stupidity.

Re:surprise... (0)

Anonymous Coward | more than 2 years ago | (#41247733)

Ask yourself how many "d"'s are in the word advertisement.

Re:surprise... (1)

nospam007 (722110) | more than 2 years ago | (#41247713)

Here are 11 hilarious examples of false advertising.
http://www.oddee.com/item_97929.aspx [oddee.com]

Here are 14 False Advertising Scandals That Cost Brands Millions
http://articles.businessinsider.com/2011-09-16/strategy/30164309_1_false-advertising-false-claims-marketing-policies [businessinsider.com]

Everybody should read the WP entry to see if they missed something.
http://en.wikipedia.org/wiki/False_advertising [wikipedia.org]

Re:surprise... (5, Interesting)

ledow (319597) | more than 2 years ago | (#41246727)

Well, in most civilised countries in the world, advertisements CAN'T lie. That's pretty much the problem.

The other side of the coin is whether people THINK something that the advert IMPLIES but doesn't actually say. If you're stupid enough to fall for those tricks, then you really will believe that advertising lies all the time.

That's not to say that lies don't happen. It's just an entirely different kind of "lie" to what the average person would think.

Watching the shopping channels is entertainment on a dull night for no other reason than spotting the holes and flaws in the truths they tell (Do it - assume they are 100% true and then see how they can say those things without telling a lie, it's quite fun to do. Do the same with magicians, psychics, etc. and notice the same tricks happening).

Last night on QVC: "This ceramic frying pan can cook at a hotter heat than any metal pan on the market". Well, yes. It probably can. But I wouldn't EVER cook at those temperatures and surely my gas stovetop or, indeed, my frying pan would melt trying to do that before I need worry about buying a ceramic one".

"This pan wipes clean with one swipe" - yes, it does. Because you've got hot, fresh, watery/oily sauce that you poured onto it just a second ago and a huge tough man scraping a heavy, clean, damp dishcloth over after scraping off the sauce with a metal implement.

"While the traditional non-stick pan is much harder to clean" - no, because the over-smiley female presenter is hardly pushing, with a dry, small, flimsy dishcloth (and no metal implement) on a pre-dried stain of (presumably) the same sauce that probably has been cooked on and dried for hours.

Completely truthful. Absolutely 100% misleading. There's a difference.

Re:surprise... (1)

thedonger (1317951) | more than 2 years ago | (#41246903)

I am a huge fan of the old car wax commercial (DD-27?) where the guy says, "I'm going to pour hydrochloric acid on this car...But wait, I'm first going to pour ammonia on it [audience gasp at 2 toxic chemicals being poured on the shiny car surface!]" Uh, Hi, high school chemistry calling...HCl + NH3 = your paint job is going to be fine.

Re:surprise... (2)

ledow (319597) | more than 2 years ago | (#41247303)

And, of course, the real questions are "what dilution?", "for how long?" and "where?"

Household vinegar is acidic (down to pH 2.4 or even lower). It just matters what dilution you have it in. Do you know what I use to clean the windscreen wipers on my car? Vinegar. I've never once worried about the paint job underneath them melting off because of vinegar.

If I wipe it off (or wash it away, or whatever) quick, I could pour just about anything on there.

And if I do it on a nice, waxed, plain part not near any edges or corners, I'd get away with it even easier.

But, yes, that's the point. You THINK he said that he's poured some horrendous acid on the car, where actually he's poured some acid of unknown dilution onto a small, waxed portion of a fresh car and in fact then immediately neutralised the acid anyway.

The problem is what people THINK he said compared to what he ACTUALLY said. And that only gets solved by educating people.

"This loan is at the lowest we've EVER offered!". Great. But if it's still 20% more than the competition offer every day, it's not much of a bargain.

Re:surprise... (5, Funny)

Anonymous Coward | more than 2 years ago | (#41246745)

at least this one has a fit girl on a bike in it. Always a fine sight. I did enjoy the ad from that standpoint.
Disclaimer: i'm one of those cyclists who sometimes slow down in order to not overtake a woman on a bike... if that makes me a dirty old man, so be it.

Re:surprise... (1)

Gilmoure (18428) | more than 2 years ago | (#41247475)

It's better to be talked about than not talked about.

How come everybody is not calling my phones (1)

For a Free Internet (1594621) | more than 2 years ago | (#41246387)

I have bought at least 50 phones yet have not received any calls from any hot girls and now I am broke and getting all these bills in the mail and what am I to do? Help me slashdort!

Re:How come everybody is not calling my phones (0)

Anonymous Coward | more than 2 years ago | (#41246497)

Move house and stop cheating on Laura

Re:How come everybody is not calling my phones (1)

shilly (142940) | more than 2 years ago | (#41246533)

for the brits among you, there's a fantastic skit along just these lines in the latest episode of The Revolution Will Be Televised, which was on last night on BBC3

Say it ain't so... (4, Insightful)

itsdapead (734413) | more than 2 years ago | (#41246403)

Next you'll be saying that that HTC (?) ad with the fashion photographer jumping out of the plane and doing a photo shoot in free-fall wasn't entirely shot on a smartphone?

What next? I'd been planning on buying a can of Red Bull, sprouting wings, and flying to Holland next week: should I change my travel plans?

Re:Say it ain't so... (2)

LourensV (856614) | more than 2 years ago | (#41246559)

And that the fashion photographer wasn't actually a fashion photographer but a professional skydiver? Say it ain't so!

If the phone can actually do image stabilisation and it's not much worse than what's shown in the ad (regardless of how the ad was produced) then I don't see how this is misleading beyond the fact that it's an advertisement, and thus by definition intentionally misleading. Lies, damned lies, statistics, and advertising...

Re:Say it ain't so... (2)

azalin (67640) | more than 2 years ago | (#41246747)

I'd say they got the image stabilization done a few years ago. I remember shooting videos with an N82 from horseback, which turned out rather nicely. Hardware was never their biggest problem...

Re:Say it ain't so... (0)

Anonymous Coward | more than 2 years ago | (#41247283)

There is no IS in Nokia N82. I have one.

Re:Say it ain't so... (1)

21mhz (443080) | more than 2 years ago | (#41246865)

If the phone can actually do image stabilisation and it's not much worse than what's shown in the ad (regardless of how the ad was produced) then I don't see how this is misleading beyond the fact that it's an advertisement, and thus by definition intentionally misleading. Lies, damned lies, statistics, and advertising...

There are professional standards, even in advertising. Companies get reprimanded for misleading ads all the time.

The only honourable way out of this for Nokia is to redo the ad with a real Lumia 920. Cherry-pick the best working software snapshot out of a dosen latest, find the best working phone prototype, tweak parameters, but it has to be the real thing. Either they are really confident that actual PureView performance will match the pro-grade video, or this is beyond stupid.

Re:Say it ain't so... (1)

Anonymous Coward | more than 2 years ago | (#41247267)

If the phone can actually do image stabilisation(sic (for US)) and it's not much worse than what's shown in the ad

So now we have a completely arbitrary method for measuring truth. Some people may not see it worse, and others will. With your logic, you only need one person to say, "Hey! That is EXACTLY how it is!" and you are good to go.

How about shooting it WITH a phone straight off the shelf and then claim that you shot it with the phone? I know, that sounds crazy to you. Luckily, you are in the minority with your mindset. I spend enough time unwinding the lies of marketing as it is. Giving them a green light at everything is really asking for trouble.

Re:Say it ain't so... (2, Insightful)

Anonymous Coward | more than 2 years ago | (#41246581)

> I'd been planning on buying a can of Red Bull, sprouting wings, and flying to Holland next week

Big difference. The claim of "sprouting wings" is so over top that anybody should know that this is just an advertising slogan.
Only a total moron would drink Red Bull and wait for wings to pop out.

Making it look as if something was produced with a device even though the device was not used is a fucking LIE.
Here most people will think that the camera really is that good.

In theory, I agree, but that's not how it goes (1)

Anonymous Coward | more than 2 years ago | (#41247023)

In theory, yes... But if you turn on the shopping channel and look at the before-vs-after images of any exercising device ad, I'm sure the results weren't achieved using just (or even "mainly") the advertised device. Similarly, if you look at any makeup ad in a magazine, you can bet on the fact that the images have been "enhanced" digitally AND that the models were wearing false lashes, etc. which is also misleading. If you look at the product image of anything that you can eat (be it a McDonalds ad or printed to the packaging in the local grocery) you can be quite confident that the image is very misleading, compared to what the product will actually look like when you buy it.

In all of the above, the lie isn't "gives you wings" type of over the top one, but actually something you're supposed to believe... and yet those are the norm.

I do think that this was a cheap trick from Nokia and I'd like to think that they wouldn't have done that in the pre-Elop era... But as far as advertising goes, this isn't exactly scandalous.

Re:Say it ain't so... (0)

Anonymous Coward | more than 2 years ago | (#41246729)

I suppose you believe that they really used a Samsung Galaxy Tab to shoot that footage of horses running along a beach, http://www.youtube.com/watch?v=CWS-O2nOmwA#t=44s [youtube.com] .

Re:Say it ain't so... (1)

aNonnyMouseCowered (2693969) | more than 2 years ago | (#41247295)

"Next you'll be saying that that HTC (?) ad with the fashion photographer jumping out of the plane and doing a photo shoot in free-fall wasn't entirely shot on a smartphone?"

Next you'll tell me Google faked its Google Glass demo:

http://www.youtube.com/watch?v=uh-liQDE3cM [youtube.com]

An advertisment that was faked?!?! (1, Insightful)

Anonymous Coward | more than 2 years ago | (#41246433)

Who would have ever guessed!?

that's why (0)

Anonymous Coward | more than 2 years ago | (#41246457)

you guys don't understand... the option to stabilize the picture comes with a van!

Nokia should run a promotion (1)

Anonymous Coward | more than 2 years ago | (#41246495)

Buy a Lumia 920 and get the girl in the ad. Pretty sure that will sweep this whole DSLR nonsense under the rug and score them a new Slashdot user base.

Re:Nokia should run a promotion (2, Funny)

Anonymous Coward | more than 2 years ago | (#41246759)

No, that will never work. There is only one girl in the ad, whereas at least three people will buy the a Lumia 20 phone. Heck, maybe even 4 people will buy it. They can't all get the same girl.

Too bad... (2, Interesting)

Anonymous Coward | more than 2 years ago | (#41246509)

The camera shots are fake as well [pcgerms.com] as the videos...

Marketing vs Engineering (1)

Anonymous Coward | more than 2 years ago | (#41246549)

Nokia should have sacked marketing instead of sacking their engineers....anyway, what do you need engineers (especially all those patent producing, producting building experienced guys in Finland) for?

Contrast this with the demo for Google Glass (2, Interesting)

Anonymous Coward | more than 2 years ago | (#41246647)

Contrast this with the demo for Google Glass -- done live, with multiple people, skydiving.

http://www.youtube.com/watch?v=D7TB8b2t3QE

why does it matter what color the van is? (1)

Anonymous Coward | more than 2 years ago | (#41246683)

I have to assume it's only mentioned (repeatedly!) to gin up racial resentment of some sort.

Outline (5, Funny)

puddingebola (2036796) | more than 2 years ago | (#41246695)

Also, on the grassy knoll, you can see the outline of a figure that looks exactly like Steve Ballmer.

great job (3)

slashmydots (2189826) | more than 2 years ago | (#41246699)

I know when I'm looking for a high end phone, I look for stuck up douchebags saying customers are wrong about wanting an SD slot as that would ruin their artistic vision and who create a fake ad for no reason about a fake feature then "accidentally" release it. I think maybe they're purposely trying to not get bought out by any other company by looking like assholes.

`doll (-1, Troll)

Anonymous Coward | more than 2 years ago | (#41246711)

irc.5ecsup.org or are 7000 users con3ucted at MIT Sadness And it was if you don't share. *BSD is BSD culminated in stand anymore,

We apologize if your intelligence was insulted... (3, Insightful)

QilessQi (2044624) | more than 2 years ago | (#41246713)

...by such an obvious fake. We promise that in the future, the misleading ads won't be *nearly* as easy to debunk.

Doesn't sound bad (1)

jones_supa (887896) | more than 2 years ago | (#41246721)

Unless the commercial explicitly says something like "shot with a real Lumia 920", I really don't see this as a bad sin. If they could use other tools to show the consumer what the OIS feature is about, that's fine. There's a lot of stuff that is "faked" in advertisements anyway.

Jon Kyl commercial? (1)

aggie_knight (611726) | more than 2 years ago | (#41246771)

That commercial was not intended to be treated as a factual statement of the phone's capabilities.

No shadow of DSLR in the swing segment (0)

Anonymous Coward | more than 2 years ago | (#41246785)

Where did the submitter get this idea? Also, why didn't the submitter link to impressions of people who got hands on experience yesterday? Everybody agreed that the Lumia 920 wiped the floor with all competing products.

Not any more fake than all the other ads. (3, Insightful)

csumpi (2258986) | more than 2 years ago | (#41246793)

In auto commercials, cars are 3d renders.

Apple's siri commercials are simulated experiences.

Cereal boxes and chocolate bars are made larger in those ads.
Screen images are simulated.

Can you hear me now is not actually talking on his cell phone.

...the list goes on.

Commercials with toxic "food" (2)

gay358 (770596) | more than 2 years ago | (#41247067)

And often food in commercials is faked and not suitable for eating (because of paint, being raw inside etc). Often chocolate is just brown paint, strawberries are painted to have more vidi colors, icecream can be made of "mashed potato covered in motor oil" etc. Commercials have long history of being full of lies and often even reviews of products are fake.

People looking for something to be angry about (2, Insightful)

Zeromous (668365) | more than 2 years ago | (#41246839)

Why on earth did anyone expect any of this commercial was shot with an actual Lumina?

Does anyone realize how impractical this is, or even how bad it would look on your HDTV?

Nokia's only mistake here is not putting "Not actual footage. This is a simulation of actual results" disclaimer on the split screen parts.

Re:People looking for something to be angry about (0)

Anonymous Coward | more than 2 years ago | (#41247271)

Yeah, pity the poor multinational corporation for their innocent little slip. Could happen to any of us. Totally not fraud, you just convinced me.

And the apologize... for doing nothing wrong? LOL

Re:People looking for something to be angry about (1)

Zeromous (668365) | more than 2 years ago | (#41247441)

I didn't say they didn't do anything wrong. They apologized and well, that should be the end of it. What is amazing is that anyone thought it was actual footage in the first place.

Re:People looking for something to be angry about (1)

caseih (160668) | more than 2 years ago | (#41247517)

My favorite is the ads for TVs that talk about the crisp, clear, and vibrant color while showing you that TV showing said crisp, clear vibrant color video, all shown on your own inferior TV. Yeah, I can really see the difference in that video. That's so amazing!

Re:People looking for something to be angry about (1)

Zeromous (668365) | more than 2 years ago | (#41247761)

I always get a kick out of this too! SEE THE SHARP YELLOWS ON OUR NEW SHARP QUATTRO (up the saturation and put it on a white background with an authoritative nerd-shill)

Amazing (0)

wbr1 (2538558) | more than 2 years ago | (#41246861)

Nokia is irrelevant and a bunch of douchebag liars.

Oh how I long for the day a Nokia 7110 would arrive at my desk so I could talk to Morpheus [youtube.com]

Re:Amazing (1)

wbr1 (2538558) | more than 2 years ago | (#41247307)

hmm, apparently we have some Nokia fanboi moderators today. How nice. Any company that cuts user options because it would defile design is a douchbag in my book. Form should follow function, not the other way around. These devices are tools, not art.
You would think a company that is on the verge of dying would be a little more customer focused.

Shouldn't count. (4, Insightful)

SternisheFan (2529412) | more than 2 years ago | (#41246981)

Apologies after you've already been caught shouldn't really count . ''I told the judge how sorry I was for robbing that bank, but he still gave me twenty years!". Here's a thought, how about not lying in the first place? Does the phone's camera really suck that badly that you had to fake your ad? Whose decision to use the dslr was this really??

Link (1)

jittles (1613415) | more than 2 years ago | (#41247065)

Since no one else seemed to have posted a link to the video, here it is [youtube.com] .

I'm fine with this... (1)

jevring (618916) | more than 2 years ago | (#41247077)

...provided they actually tell us. For instance, the promo shots of Nikon cameras are shot using medium format cameras, something Nikon doesn't even make. The best tool for the job, I say. They key is not lying about it. While they could have been clearer, they didn't explicitly say that it was shot with the phone.

People riding in white vans lie? (1)

Anonymous Coward | more than 2 years ago | (#41247111)

Are you telling me I cannot trust anyone in a white van? Maybe that guy really didn't have candy in there.... I gotta go....

How about actual footage? (1)

onyxruby (118189) | more than 2 years ago | (#41247241)

What's wrong with actual footage? Seriously, is that so hard to do? Truck companies figured that one out a while back, show a picture of a truck doing something really notable and than in the fine print in the bottom you put "actual demonstration". Makes it all the more impressive.

We're sorry. (4, Interesting)

residieu (577863) | more than 2 years ago | (#41247455)

We're very deeply sorry that we got caught. We did not intend anyone to know about this deception. In the future, we promise to do a better job at hiding our dishonest activities so that we do not get caught again.

Girl (1)

Anonymous Coward | more than 2 years ago | (#41247545)

Is it normal that I just watched it a second time, just for the girl?

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