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Nestle's GPS Tracking Candy Campaign

samzenpus posted about a year and a half ago | from the oompa-loompa-I'm-tracking-you dept.

Privacy 172

colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"

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172 comments

oblig (2, Funny)

Anonymous Coward | about a year and a half ago | (#41396567)

In Soviet Russia, YOU find chocolate!

Re:oblig (0)

Anonymous Coward | about a year and a half ago | (#41396811)

In Soviet Russia, your fellow man spies on you

In US (and UK, apparently), it's the other way around!

GPS is old news (-1)

Anonymous Coward | about a year and a half ago | (#41396577)

So the story boils down to promoting a promotion... I hope editors got paid well to let this one through

I'll tell you what this promotion is! (5, Funny)

Anonymous Coward | about a year and a half ago | (#41396597)

This post was removed due to Dice content standards violations.

Re:I'll tell you what this promotion is! (0, Troll)

flyneye (84093) | about a year and a half ago | (#41397451)

Sounds Dicey to me. Who gave the owner mod points? Who is the owner, Raul Castro? Censorship from above gonna pre-empt OUR mod system that was here before the present stockholders started fucking things up? Is this a preview of bullshit to come? Someone explain to the obvious NON GEEKS running the show that if it isn't broke DONT FIX IT or you will ruin what has been cultivated so far, thus driving DOWN the stock, DICE gets -1 Dumbasses.

And if they don't find you? (1)

AliasMarlowe (1042386) | about a year and a half ago | (#41397269)

So what happens if they DON'T find you within the 24 hours? TFA didn't mention whether there is a bonus for hiding yourself well (e.g. in a cave or on a car-ferry or airplane) or whether the prize is lost.

Re:And if they don't find you? (0)

Anonymous Coward | about a year and a half ago | (#41397433)

They'll send Fireball, Buzzsaw and Subzero after you

I Swallowed a What? (3, Funny)

flyneye (84093) | about a year and a half ago | (#41397429)

Murphys law says this one will end up promoting stool softener , lawsuits and corporate lessons learned.

Not always easy delivering a prize (1)

Anonymous Coward | about a year and a half ago | (#41396581)

I won roughly $200 from a lottery, and the guy who was supposed to find me used 14 days to deliver the prize. He sent an email saying that I had won those money and just to register at a site to win the prize. I thought it was an attempt to scam me for money, so I made his job very hard. It didn't help when the company in question changed its name. I wondered what on earth was going on.

Metal detector? (3, Funny)

thegarbz (1787294) | about a year and a half ago | (#41396589)

Wonder how long before someone stars running up and down candy store aisles with a metal detector.

Re:Metal detector? (0)

Anonymous Coward | about a year and a half ago | (#41396657)

That would be highly ineffective, since chocolate bars are wrapped in tin foil.

Re:Metal detector? (0)

fph il quozientatore (971015) | about a year and a half ago | (#41396719)

If it really signals its position, it must emit some form of electromagnetic radiation. I find it hard to believe that this cannot be detected from outside.

(and I find it hard to believe that it has enough battery life to function for more than one week).

Re:I wonder why... (3, Informative)

slashrio (2584709) | about a year and a half ago | (#41396799)

...anyone would mod up what you just wrote, because it shows clearly that you didn't read the article:

When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours

Wait, let me explain to you what it means, because I'm not quite sure you got it:
Only when you open the wrapper does the GPS get activated.

Re:I wonder why... (0)

Anonymous Coward | about a year and a half ago | (#41397793)

...anyone would mod up what you just wrote, because it shows clearly that you didn't read the article:

When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours

Article? I didn't RTFA, but even I knew that. He didn't even RTFS (summary).

Re:I wonder why... (1)

FitForTheSun (2651243) | about a year and a half ago | (#41397965)

The sentence you quote sounds like marketing speak to me. I wouldn't base implementation assumptions on it. It might work that way, or that might be the way that the Media Director decided to describe it.

Re:Metal detector? (2, Interesting)

Immerman (2627577) | about a year and a half ago | (#41396823)

I doubt it's that big a trick - if I were asked to make the tracker I'd give it something like an RFID tag that draws power from mobile-phone or WiFi band EM radiation, from which it will be shielded so long as the foil is in place. Once opened the RFID would then power up and trip a transistor or SCR that switches on the battery-powered tracker that would then phone home at regular intervals. Until the foil is opened and RFID powered up the battery circuit would be open, preventing both charge loss and the tell-tale signal leaking through the foil.

Re:Metal detector? (1)

GuB-42 (2483988) | about a year and a half ago | (#41397097)

I think that a photodiode is much simpler and reliable.
Same idea as yours except it is EM radiation of a much higher frequency ;)

Re:Metal detector? (2)

Lumpy (12016) | about a year and a half ago | (#41397503)

"That would be highly ineffective, since chocolate bars are wrapped in tin foil."
Is it really the 1910's in the UK?

I have not seen a tinfoil wrapped candy bar for over 30 years. plastic wrapped with a Metallica plastic? yes!

GPS Trackers (2, Interesting)

smi.james.th (1706780) | about a year and a half ago | (#41396591)

Anyone who's ever used a GPS, especially not a dedicated device e.g. a smartphone, knows that it's a bit of a mission to get the thing to actually lock on to sattelites. If one was really paranoid one could just carry one's chocolate in a metal box until one gets home, then the GPS will never lock on anyway. So I doubt there are any real privacy implications here...

Re:GPS Trackers (0)

Anonymous Coward | about a year and a half ago | (#41396743)

So if you won the 10,000 GBP you would just abandon it?

Re:GPS Trackers (1)

lhunath (1280798) | about a year and a half ago | (#41396821)

Um, you see no privacy implications involved with having to put your chocolate bars in a metal box in order NOT to be tracked?

Sounds to me like you're already part of brainwashed society.

Re:GPS Trackers (1)

smi.james.th (1706780) | about a year and a half ago | (#41396843)

No, not brainwashed. Just don't care much. They can try to track me if they want to, but embedding a GPS in a chocolate bar is going to be quite ineffective for the reasons that I've mentioned.

If some hypothetical paranoid person REALLY doesn't want to be tracked but REALLY wants a chocolate, then the metal box would be more than adequate to foil the tracking attempts...

Re:GPS Trackers (1)

Anonymous Coward | about a year and a half ago | (#41397147)

the metal box would be more than adequate to foil the tracking attempts

Much like the wrapper.

Re:GPS Trackers (1)

naich (781425) | about a year and a half ago | (#41396939)

That and you have to pull a tab to activate the tracking system, so it's not tracking you until you choose to let it.

Re:GPS Trackers (3, Funny)

SpaghettiPattern (609814) | about a year and a half ago | (#41397425)

If one was really paranoid one could just carry one's chocolate in a metal box until one gets home, then the GPS will never lock on anyway.

I always carry suspicious items like chocolate bars under my hat.

Note to /.newbies: When in doubt always assume tin-foil as material for any garment discussed on /.)

I just hope that a winning bar (5, Funny)

Chrisq (894406) | about a year and a half ago | (#41396595)

I hope that a winning bar is taken by a soldier to the front-line in Afghanistan. I'd love to see Nestle track them down and deliver the cheque within 24 hours!

Re:I just hope that a winning bar (1)

Immerman (2627577) | about a year and a half ago | (#41396757)

That would be awesome! Quick, everyone break out your metal detectors and lets send a bunch of extra-special care packages to the folks on the front lines.

Re:Why not just 'get our folks home'? (-1, Flamebait)

slashrio (2584709) | about a year and a half ago | (#41396825)

They have no business being there in the first place.

Re:Why not just 'get our folks home'? (2)

Riceballsan (816702) | about a year and a half ago | (#41397493)

Many people would love to, myself included, but until one of us gets elected to both the presidency and another few hundred of us into congress (or maybe if congress listened to it's constituents over the defense contractors that pay them), the best the common man can do is write to the congressmen, vote for the least appalling candidates, and offer what we can to the troops who are stuck over there.

Re:I just hope that a winning bar (0)

Anonymous Coward | about a year and a half ago | (#41397963)

While you're at it, send a few boxes to the brave men exploric Arctic and Antarctic, mountain-climbers at Everest, Amazon rainforests explorers, ...

Too bad we can't send some to the guys up there at ISS.

Re:I just hope that a winning bar (3, Funny)

Anonymous Coward | about a year and a half ago | (#41396907)

you're going to shit a little multicolored sphere when you learn that they have an elite fighting force of oompa loompa's and they airdrop those bastards into a village and they go all Robotron on the place.

Re:I just hope that a winning bar (0)

Anonymous Coward | about a year and a half ago | (#41397023)

Just hope they don't go through a US airport on the way!
Now only will the TSA p0wn the bearer but they will ban passengers from taking chocolate bars.

I can totally imagine all the TSA screeners with traces of chocolate around their mouths, but banning chocolate bars is about as realistics as banning large-breasted women because their might be gel in there. Although they already give extra scrutiny...

Dang, my mind's eye went blind again.

Re:I just hope that a winning bar (0)

Anonymous Coward | about a year and a half ago | (#41397291)

I hope it's sold to someone in the "Elephant and Castle" neighborhood of London. It's almost as scary, with fewer heavily armed British soldiers to call on.

Re:I just hope that a winning bar (0)

Anonymous Coward | about a year and a half ago | (#41397323)

http://terminallance.com/2010/02/19/terminal-lance-14-the-mr-e-mystery/

Re:I just hope that a winning bar (0)

Tasha26 (1613349) | about a year and a half ago | (#41397325)

No. The winner will be a fatty chubby choom-choom... with bad teeth.

I already know the name of the winners. (1)

havana9 (101033) | about a year and a half ago | (#41396633)

Augustus Gloop Veruca Salt Violet Beauregarde Mike Teavee and Charlie Bucket.

uh what? (1)

WGFCrafty (1062506) | about a year and a half ago | (#41396639)

If you live there get five friends with metal detectors to canvas stores. Increase your chances.

Re:uh what? (0)

Anonymous Coward | about a year and a half ago | (#41396699)

Get any metal detector app on your android and walk the city !!
Too bad I don't live in england, I would have love to search all the kandybar stores in town.

Re:uh what? (0)

Anonymous Coward | about a year and a half ago | (#41396835)

If you live there get five friends with metal detectors to canvas stores.

Yes, 'cause there is nothing strange about 6 people walking into the store to canvass it with metal detectors in unison.

Also, nothing strange about slashdot UK dwellers having 5 friends.

Re:uh what? (0)

Anonymous Coward | about a year and a half ago | (#41397707)

You're going to get a shit-load of false positives when you hit the kit-kats [wikipedia.org] and fruit pastilles [wikipedia.org] as both are wrapped in foil or foil-backed paper, as are just about any standard bar of chocolate.

Farady cage? (1)

magic maverick (2615475) | about a year and a half ago | (#41396671)

So, do I get more money if I hide the wrapper in a Faraday cage so that they can't find me?

What happens if I open the bar in the street, and throw the wrapper? Will they track down the garbage?

The article is a bit light on the details...

And yes, this is quite creepy. The article talks about a similar promotion in Brazil. A country with a high crime rate. Turns out people were a bit suspicious of strangers knocking on their doors...

Baby milk (3, Interesting)

Threni (635302) | about a year and a half ago | (#41396673)

Any chance of a promotion to track down the parents of kids who've died in the third world due to the heavy, illegal promition of powdered milk there?

Re:Baby milk (0)

Anonymous Coward | about a year and a half ago | (#41396701)

I'd first worry about the Chinese companies promoting melamine "milk".

Re:Baby milk (1)

Dogtanian (588974) | about a year and a half ago | (#41397739)

I'd first worry about the Chinese companies promoting melamine "milk".

I'd worry about them both. It's pretty stupid to suggest that one precludes dealing with the other.

Re:Baby milk (0)

Anonymous Coward | about a year and a half ago | (#41396965)

Boy, are people still banging on about that, 35 years on?

They die because the water they drink is tainted. It would still be tainted when they stop drinking breast milk. If you want to help those kids, donate to sanitation efforts. Boycotting Nestle has absolutely no effect whatsoever. People do it because it's an easy hair shirt to wear and requires no real sacrifice.

Re:Baby milk (3, Informative)

Dogtanian (588974) | about a year and a half ago | (#41397687)

Boy, are people still banging on about that, 35 years on?

Yes they are. And you know why? It's because Nestle are still doing that, 35 years on.

They die because the water they drink is tainted. It would still be tainted when they stop drinking breast milk.

No, it's not Nestle's fault that toddlers and older children don't have clean water to drink. It certainly *is* their fault that babies are being exposed to additional risk at a vulnerable age for no justifiable reason other than to bulk up their own profits. Particularly as babies of that relatively undeveloped age (who would normally be drinking breast milk) aren't really meant to be able to handle water-borne pathogens to the same extent as older, weaned children.

If you want to help those kids, donate to sanitation efforts.

As a suggestion in its own right, that would be laudible. As an attempt to divert attention and excuse Nestle from responsibility, it's contemptible.

Nestle were the ones that made the lack of clean water an even bigger problem than it needed to be. Improving sanitation and boycotting Nestle are not mutually incompatible, and suggesting that the water supply should be improved as an attempt to let Nestle off the hook- and indeed to bolster their business- is pretty disgusting.

Boycotting Nestle has absolutely no effect whatsoever.

That's open to question. I agree that those greedy fucks wouldn't be doing this "35 years on" if it wasn't making them more money than any boycott was costing them. Whether that means more people should be boycotting them or taking more action is open to question.

People do it because it's an easy hair shirt to wear and requires no real sacrifice.

That as may be, peoples' alleged laziness doesn't make Nestle's actions any more acceptable.

GPS in Coke can already trried (3, Informative)

linebackn (131821) | about a year and a half ago | (#41396693)

A way while back there was a very similar attempt by Coke to put a GPS in a coke can, and swoop in and award the winner.

This raised a lot of security concerns, as there are many places where it would be bad for this to go off in, such as inside a military base.

Links:
http://tech.slashdot.org/story/03/09/30/189208/track-a-soda-can-with-gps [slashdot.org]
http://mobile.slashdot.org/story/04/05/06/136205/gps-cell-phone-in-soda-can-form [slashdot.org]

Coca-Cola did this! (0)

Anonymous Coward | about a year and a half ago | (#41396697)

Coca-Cola ran essentially the same "competition" in Australia (and likely other countries) back in the early 2000s.

I predict (1)

giorgist (1208992) | about a year and a half ago | (#41396705)

I predict somebody working at some Nestle warehouse to pass all the boxes through a metal detector.

Re:I predict (0)

Anonymous Coward | about a year and a half ago | (#41396819)

if they could afford a metal detector they wouldn't be working in a Neslte warehouse now would they?

Re:I predict (0)

Anonymous Coward | about a year and a half ago | (#41397517)

Metal detectors aren't exactly expensive... (But it would probably never work due to all the other metal in the area. Unless you could isolate each box and that box contained no metal but the tracker.)

Analog version didn't work so well for Coke... (1)

Radak (126696) | about a year and a half ago | (#41396755)

Anyone else remember the Coca Cola MagiCan [wikipedia.org] competition from 1990? They had a big problem with the mechanisms jamming, and then there was that rumor the someone died from drinking the contents of one. PR disaster.

I'm waiting for the first report of Nestlé tracking down some poor dead kid's stomach to award it £10,000.

Illegal? (0)

DL117 (2138600) | about a year and a half ago | (#41396783)

Probably violates wiretapping laws.

Re:Illegal? (1)

Inda (580031) | about a year and a half ago | (#41397037)

Which wiretapping laws would they be?

"Nestle plans to stalk UK consumers"

Re:Illegal? (1)

digitig (1056110) | about a year and a half ago | (#41397321)

There are wiretapping laws in the UK too. But the consumer has to pull a tab to activate the transmitter, which will presumably be deemed consent.

What I'm not clear about is whether the transmitter is as well as the chocolate or instead of. If the latter, Nestle had better hope the bar isn't bought by a diabetic who needs a quick sugar fix because they feel themselves going hypo.

Re:Illegal? (1)

gnasher719 (869701) | about a year and a half ago | (#41397519)

Probably violates wiretapping laws.

There are two possibilities: a. It doesn't affect you. Most likely. b. They come to your home and offer to hand over £10,000 to you. You have the choice of taking the cash or complaining about violation of wiretapping laws. What will you do?

Every once in a while someone points a study by.. (0)

outsider007 (115534) | about a year and a half ago | (#41396797)

One of these assholes saying chocolate is good for your heart. What kind of wishful thinking would lead a sane person to believe in that level of horseshit? If I knew the answer to that I could rule the world.

Re:Every once in a while someone points a study by (3, Informative)

Voxol (32200) | about a year and a half ago | (#41397053)

Technically it's an active ingredient in cocoa beans.

In order for it to be good for you, it's necessary to treat the bean differently from the farm to the bar.

You can buy the active ingredient on it's own. And it really is genuinely good for your heart.

http://www.cocoavia.com/

Here's a paper in a peer reviewed journal with some evidence for you:
http://www.sciencedirect.com/science/article/pii/S0098299710000774

Re:Every once in a while someone points a study by (0)

TheMathemagician (2515102) | about a year and a half ago | (#41397119)

Real chocolate is good for your heart. "Chocolate and cocoa contain a high level of flavonoids, specifically epicatechin, which may have beneficial cardiovascular effects on health." http://en.wikipedia.org/wiki/Cocoa_bean [wikipedia.org] Of course the process of turning the beans into chocolate plus the addition of large amounts of condensed milk, sugar and other additives removes virtually all traces of these benefits ...

Re:Every once in a while someone points a study by (0)

Anonymous Coward | about a year and a half ago | (#41397243)

You realise cocoa is a natural food just like potatoes, apples, oranges, and so forth right?

Just as some fruit isn't all good because the acids in it can rot your teeth, cocoa isn't all bad.

Get used to be tracked and traced everywhere (1)

slashrio (2584709) | about a year and a half ago | (#41396837)

That's the real purpose of this campaign.

Re:Get used to be tracked and traced everywhere (1)

equex (747231) | about a year and a half ago | (#41397237)

No! It's all about chocolate! Just a nice company handing out candy!

Re:Get used to be tracked and traced everywhere (1)

Anonymous Coward | about a year and a half ago | (#41397295)

Nestle? A nice company?
What drugs are you on? Can i have some?

Cuz in the real world you don't get much more evil than nestle.

http://en.wikipedia.org/wiki/Nestl%C3%A9

And that's just the stuff they havent managed to hide.

Re:Get used to be tracked and traced everywhere (0)

Anonymous Coward | about a year and a half ago | (#41397329)

Have you ever been to London. Why track them when you can just pull them up on one of the CCTV cameras littering every public and private space?

There's a *reason* that George Orwell wrote "1984". And there's a reason that "Brazil" is so very, very much funnier if you've actually been to England. Not just the UK: England, in particular.

I have diarrhea (1)

Hentes (2461350) | about a year and a half ago | (#41396859)

Good luck finding me in the sewers!

On a more serious note, this could cause loads of trouble to an unsuspecting guy if an airport scanner picks it up.

I bet those golden trackers... (1)

Anonymous Coward | about a year and a half ago | (#41396881)

make the chocolate taste terrible.

Neat idea, but... (1)

Anonymous Coward | about a year and a half ago | (#41396909)

I'm not entirely up to date with GPS devices, but last time I used one the accuracy really put me off from ever using them seriously. Specifically took part in a demonstration of using GPS devices on RC cars, which was sponsored by a hobby shop. We took them out to a forest and drove them around, with a camera on the car streaming back to the base they set up for us. After an hour when the batteries died we had to use the GPS devices to track down the cars, with first 3 to find the cars allowed to keep them. Long story short the GPS was barely any help, sure it put us in the general area of our cars, but we had to resort to reviewing the last few minutes of footage to narrow down exactly where they were.

Maybe if Nestle took to heart the considerations that demonstration did for it's future work they just might pull it off without randomly asking people if they have the winning bar. Specifically that demonstration moved on to using short range beacons which could be fit into the remote to narrow down the actual location, complete with a status bar like display where 100% was your within 1ft of the car.

Re:Neat idea, but... (1)

digitig (1056110) | about a year and a half ago | (#41397337)

GPS is likely to get them close enough to use a tracker to pick up the source of the signal. They might not do that, though, because Tracker [wikipedia.org] is made by a competitor.

Someone's going to get arrested at an airport. (2, Insightful)

Anonymous Coward | about a year and a half ago | (#41397031)

The electronic device disguised a chocolate bar will be picked up by the X-Rays, taken outside and blown up by the army. Meanwhile the person carrying it will be locked up without trial (it's the UK, not the free world) for months.

Sounds easy enough to cheat (0)

Jah-Wren Ryel (80510) | about a year and a half ago | (#41397039)

If its got a GPS receiver and some sort of transmitter in it, then its going to have metal. Seems like one could easily check an entire box of unopened candy bars for a winner with just a metal-dector.

Re:Sounds easy enough to cheat (1)

TheMathemagician (2515102) | about a year and a half ago | (#41397133)

Yes competitions like this fail because someone in the distribution process with a warehouse full of bars will have enough intelligence to find the bars and get accomplices to plant them in shops.

Re:Sounds easy enough to cheat (0)

Anonymous Coward | about a year and a half ago | (#41397213)

This reminds me of the episode of Green Wing [channel4.com] where the staff had a carton of crisp (chip) packets and were passing them through their CAT scanner to see which contained the prize tokens.

Re:Sounds easy enough to cheat (1)

ledow (319597) | about a year and a half ago | (#41397241)

Most of the chocolate bars I see nowadays come in foil packets. But I don't doubt there would be some way to "distinguish" the winning bar if you happened to have access to an entire box of them and time enough to experiment.

What you'll get (3, Funny)

Telecommando (513768) | about a year and a half ago | (#41397207)

"the GPS-enabled bars looked just like normal chocolate bars"

So, broken in 3 or more pieces and melted on one end?

Clever way to avoid paying out the prize? (1)

cheros (223479) | about a year and a half ago | (#41397235)

Given the average accuracy of a GPS device it's going to be a sod to pinpoint the recipient.

Having said that, I'd go and look around dentists in the vicinity - if that bar really looks the same as a chocolate bar the unlucky finder may need the prize to pay for the dental damage :)

Hold on.. GPS only gets the location... (1)

Anonymous Coward | about a year and a half ago | (#41397239)

GPS receivers don't transmit anything (note the "receiver" in "GPS receiver", no transmitter). A transmitter has to send that location back to their webserver(s)... What are they using for that - cellular, wifi? Probably SMS.

GPS Tracked Candy (1)

ra1n85 (2708917) | about a year and a half ago | (#41397349)

After reading this, I would prefer to have all of my candy tracked. Except Jujubes. No one likes those.

Why did I instally think of: Where in the world... (1)

alphax45 (675119) | about a year and a half ago | (#41397397)

I first thought of "Where in the World Is Carmen Sandiego?" Someone with a lot of money and free time could really mess with Nestle, although I doubt they would really try too hard to track you down....

So is the GPS thingy actually in the chocolate (0)

Anonymous Coward | about a year and a half ago | (#41397403)

or will it just lead them to the nearest bin?

wtf (1)

MickyTheIdiot (1032226) | about a year and a half ago | (#41397441)

>A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"

Personally, I make a distinction between the chocolate bar and the wrapping, so this seemed to imply to me that the GPS tracker might be INSIDE the actual chocolate bar and not the wrapper. Putting the tracker IN the actual chocolate... now that would be a bit intrusive.

Tin Foil? (1)

MichaelJ (140077) | about a year and a half ago | (#41397551)

I love the fact so many people still refer to it as “Tin Foil” despite the fact we've been using aluminum foil, not tin, since the middle of last century. This gives me hope for such phrases as “dialing the phone.”

Re:Tin Foil? (0)

Anonymous Coward | about a year and a half ago | (#41397611)

Aluminium tin-foil doesn't block the rays of "Them" That's why we've changed. (The poisonous bits were just a ruse)

Us truthseekers know the true tinfoil hat is tin or lead based, all those fakies with their home made aluminium foil hats are the first to get it when the Overloards come end of this year.

FYI

Good to know (0)

Anonymous Coward | about a year and a half ago | (#41397567)

All I have to do now is set my stud-finder to "PIPE / METAL" and sweep it over the boxes in supermarkets!

TV Ad (1)

coofercat (719737) | about a year and a half ago | (#41397593)

In the TV ad, they say that the bar will (when opened) send a signal to a satellite, the satellite will then send a signal to Nestle who'll dispatch (what look like) militarised special forces people in helicopters and sliding down abseil ropes to hand you a suitcase full of money.

Now I must admit, I do like the odd kit-kat (and also a kwik-krap), but I think I'll be abstaining for a few weeks until some other poor sap gets the "prize".

https://www.youtube.com/watch?v=sk2Lfgh1c4Q [youtube.com]

Tough to decide how to react (0)

Anonymous Coward | about a year and a half ago | (#41397797)

I'm not sure this is going to work. If I got one of those bars, I'd be awfully tempted to do something "exotic and strange" with the bar, like finding out some way to spoof the GPS signal or sending it on a trip to some far-flung corner of the world. It would be almost worth $10000 to see what mischief I could cause :-)

Reminds me of the MagiCan.... (0)

Anonymous Coward | about a year and a half ago | (#41397907)

prize promotion that Coke tried. At least one child tried to drink the liquid used to weigh down the can and got sick.
http://www.snopes.com/horrors/poison/cokecan.asp [snopes.com]

How long until a child tries to eat a GPS candy bar?

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