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In-Game Advertising Comes of Age

michael posted about 13 years ago | from the real-reason-why-consoles-include-internet-access dept.

Games 310

TotallyUseless writes: "Yahoo News is running a story about how in-game advertising is becoming more and more popular, and could become the norm soon. It is an interesting article and explains the reasons why game publishers and advertisers both see great potential in this." Bleh.

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310 comments

Re:Oh come on! (1)

Anonymous Coward | about 13 years ago | (#306402)

Mod parent down, it's goatsex, don't you moderators check these links!!!!!

Gran Turismo 2 sold me my car! (1)

Anonymous Coward | about 13 years ago | (#306403)

I HATE adverts..

mind you, after playing GT and GT2 awhile, I decided to check out a real Subaru Impreza (7 in the GT garage) and decided hey! what a good car.

So I'm getting one. Don't care how many GAP and COLA ads they put in a game, won't look, won't buy, won't wear, won't drink.

Flame my ass, you'll have to catch me tho.

it adds to the game sometimes (3)

mAIsE (548) | about 13 years ago | (#306409)

Take a look at the Gran Turismo series ( http://ps2.ign.com/games/13846.html )

it definately IMHO adds to the realism of a game about a very comercial industry. This is already the best racing game for its physics and realism, I only hope the ad revenue makes it a better game.

Re:it adds to the game sometimes (1)

Glytch (4881) | about 13 years ago | (#306421)

GT was the first thing I thought of when I saw this article's title as well. But while racing games are perfectly suited for advertising, I'd be a little irritated to see ads for sedans or tampons during a UT session.

"bleh", says michael who has never had to pay rent (5)

hatless (8275) | about 13 years ago | (#306422)

First of all, as others here have noted, there have been ads in games for years now. The Red Bull ads in the second Wipeout game were among the more clever, but look at sports titles too. When you see Coke, Panasoinc, Valvoline and Reebok logos in racing games, those are paid ads. There has also been product placement in RPG games for a while.

Michael, Michael, Michael. Do you have any idea how much it costs to create a new game these days? It's millions of dollars, often tens of millions. You want RPGs with giant worlds with realistic streets and buildings full of furniture,and knickknacks, and dozens of voice actors saying lines for a hundred or more animated characters? You want sports games where hundreds of motion-captured athletes are simulated down to physical tics, and cars are simulated from their oversteer and gear ratios to the pitch of their exhaust noise? Fine.

Now bear in mind that the publisher is selling the game to retailers for less than half the suggested retail price--often much less, because they're also paying for shelf space and local advertising even beyond their own national ads. And that's the publisher. The developer, unless they're a one-stop shop like EA or Sega, gets a small fraction of that.

You whine whine whine every time a game development shop you like gets bought out or goes out of business, and you whine whine whine when they try to sell ads to offset those insane development costs.

It might not be so bad (3)

joshv (13017) | about 13 years ago | (#306425)

Be cool if it were something like product placement ads in a movie. Someone drinking a coke, or wearing a T-shirt with a logo.

Think about it, in an FPS, blowing away bad guys and monsters that are wearing corporate logo might be fun. "DIE Microsoft, DIE Target!!"

-josh

Re:and of course... (1)

ethereal (13958) | about 13 years ago | (#306427)

Errr, you've already paid for watching TV too...

Actually, no, in some parts of the world TV broadcasts are free, like radio. You do pay for cable, but the theory is that this is because otherwise you couldn't pick up those stations at all.

Re:Yeah, right. (2)

Robotech_Master (14247) | about 13 years ago | (#306429)

That's just the thing, though. You don't consciously pay attention. Heck, people haven't been consciously paying attention since way before there were invasive ad techniques. You think billboards leaped out in front of people's faces in the 1930s, 40s, 50s? Heck no. But the theory goes that people may not remember individual impressions, but over time, the image becomes ingrained in the subconscious--and when you're thirsty and indecisive, "Coke" suddenly comes into your mind.

Of course, actually getting conscious attention does help, which is why people are always trying to make ads that do that--and they were even decades back--take the "Burma Shave" ad signs, for example. But just seeing the brands, logos, images supposedly implants a subconscious brand awareness that can be leveraged. That's why people still pay for banner ads even when the clickthrough rates are abysmal. (Though, given how they're beginning not to pay for banner ads, perhaps peoples' impressions of this are changing...)

Anyway, the game designers aren't terribly stupid. I don't think they'll throw in any interruptive ads in anywhere except where they'd be displaying something non-game anyway (Half-Life's "Loading..." screen, for instance). If they did, then people simply wouldn't buy.
--

Verisimilitude; Neocron (4)

Robotech_Master (14247) | about 13 years ago | (#306433)

I rather think it's a neat idea, myself. I still remember back in Spy Hunter for the 8-bit NES, that there were billboards for Bally and Sunsoft and the like placed along the roads every so often. It sort of added to the verisimilitude [m-w.com] of the thing--you know, you see billboards when you're in the real world, why not billboards in a game world, too? There's no reason you have to pay any more attention to them there than you do in real life.

What I find interesting is the idea of using that to make virtual worlds more lifelike. Sure, you wouldn't see an ad for Coca-Cola in Everquest or Asheron's Call without suffering a bit of disbelief--but imagine a futuristic cyberpunk virtual world project like Neocron [neocron.com], whose screenshots [neocron.com] already reveal advertisements for fictitious in-game products [neocron.com] like "Tyrell Bionic Implants". In fact, in the Miscellaneous section of their FAQ [neocron.com], they note:

Are there any plans on how to keep the cost of the game down?
There may be billboards around the city advertising "real" products, which will help to keep the cost down and give the game a more realistic touch. The billboard advertisements will fit in with the theme of Neocron.
You see that? Not only will it reduce costs, and make the advertisers happy, it'll enhance the verisimilitude, the realism, of the game by making it seem more and more like you really are in such a city. I think that's all to the good.
--

Anything that makes for better games! (2)

mattbee (17533) | about 13 years ago | (#306435)

If it makes for better games and a less stressful development schedule, I think most development studios or publishers will sell a texture here and there. All you ever hear about games development is how hard & deadline-obsessed it is, and that this is very often the ruin of what might have been a good game if only they'd had a bit more cash to finish it properly. In-game ads can easily be done to a tasteful degree, without wrecking any atmosphere, as most people have pointed out, and indeed can save artists a lot of time-- can't imagine how many more backgrounds the Zool people would have painted if all those delicious Chupa Chups weren't floating around in the backdrops :-) For games where ads are intrusive, or people dislike them on principle, most PC games are easily patchable, but most people really won't care. So, ermm, yes. Hurrah for adverts if it makes for more good games.

Wipeout 2097 (1)

WasterDave (20047) | about 13 years ago | (#306440)

I first saw this in Wipeout 2097 which (in the UK at least) was sponsored by Red Bull - an energy drink that tastes of cough medicine. Freaked me out slightly to think of there being advertising rates for billboards that didn't exist in 'the real world' (tm).

Dave

Re:Wipeout 2097 (2)

WasterDave (20047) | about 13 years ago | (#306441)

Agreed. Had a good 1/1/99 on Red Bull and Vodka. Also, try some stuff made here (NZ) called "vitalise" or "V" - V+Vodka is quickly turning into the official drink of a lan parties. Good stuff, makes you talk bollocks though.

Dave

Re:Wipeout 2097 (2)

WasterDave (20047) | about 13 years ago | (#306442)

Apparently, Red Bull had nothing to do with the placement - the developers just put it in. Red Bull didn't pay for the placement, nor did the developers pay a license fee.

Wow! That is fscked! I guess the kudos count just went up.

I guess they must have been drinking a lot of it on those late-night coding sessions...

Yeah. That and the crack they were smoking. I wish even more that I'd been on that team.

Dave

Re:Oh great... (1)

VenTatsu (24306) | about 13 years ago | (#306449)

GameSpy will be at the top of the list of people buying space in games.

I can't wait till games start poping up a dialog when they start that says "This game was not launched with GameSpy(r), the most popular server borwser. GameSpy, the Windows95 of server browsers."

In my opinion if I'm paying $60 for a game and/or $15/month I don't want a single add in the game, but if the price drops for games with adds then I'm cool with it.

Re:Does this mean we can stop paying for games? (1)

VenTatsu (24306) | about 13 years ago | (#306450)

I mean, radio has a lot of commercials, and we don't pay for it!

If you want free TV you can pull out a pair of 'Rabit Ears' and get all the free tv you want. Cable provides a Value Added service, you get a cleaner picture and more channels (181 max for standard cable).

and of course... (4)

Muggins the Mad (27719) | about 13 years ago | (#306455)


the income from ads will be used to reduce
the price to the consumer...

yeah.

sure.

It's kinda hard to know what to do about this -
with TV when the ads become too annoying I just turn the TV off and go read a book or something.

But a computer game - where I've already paid for it...

I find this idea as offensive as the compulsory
(no fast forward) advertising they put in DVDs.

The only place I'd find it acceptable is in real-world simulations. Racing games, maybe flight sims, possibly some of the FPS's. Other games I play to *escape* the shit that's in RL, not immerse myself in more of it.

- Muggins

Re:Just what we need, more commercialism... (2)

timster (32400) | about 13 years ago | (#306459)

Actually, it should be noted here that the Squaresoft game Parasite Eve 2 did in fact have Coca-Cola product placement.

Re:No one cares. (3)

Azza (35304) | about 13 years ago | (#306463)

Commercials influence you, whether you think you pay attention to them or not. And the most annoying ones are the most effective. Think about that for a second.

Final Fantasy too... (1)

David_W (35680) | about 13 years ago | (#306464)

Also note that Final Fantasy IX and X have product deals with Coke in Japan. The IX OSTs have the songs from the commercials (instrumental at least), and you can get collectable figurines from X when you buy a coke right now in Japan. (More info here [thegia.com].)

Ads and kids (1)

HerrNewton (39310) | about 13 years ago | (#306468)

Makes perfect sense. Certain groups in the United States believe that videogames can act as a catalyst for violent behavior. Kids that already have violent tendencies see images which desensitize them to violence, making the acting upon of those violent tendencies more likely.

If that reasoning holds true, then the situation simply switches from violence to consumption. Kids that already have consumeristic tendencies see images which desensitize them to pervasive advertising, making the acting upon of those consumeristic tendencies more likely.

(Note: I don't necessarily agree with the above logic myself. Just pointing out the similar pop-psychology.)

----

I think this could actually work..... (2)

Manaz (46799) | about 13 years ago | (#306479)

Already, several games contain faked advertising. Certain Counter-Strike maps contain billboards for imaginary products related to the game's fiction. These could easily be replaced with advertisements for real products. The Half-Life single player game starts with a monologue from a government employee - surely a message not to do drugs, or to quit smoking, could be delivered in this speech (government departments advertise too remember). There are also rolling advertisement banners in the coridoors as you progress through the game.

Even Duke Nukem 3D had advertising for ficticious products - it wouldn't be hard to replace them with ads for real products in Duke Nukem Forever (the forever though seems to relate to how long we'll be waiting for it...).

In fact, I'm sure that any game which takes place within a semi-realistic environment could easily be non-intrusively advertised in.

My only question though is this: Would this makes games cheaper for the end-user, or would it simply mean that game developers would get more money for their efforts, with the gamer still paying "full price" for what is a advertising subsidised product.

this would have made daikatana a success! (3)

klund (53347) | about 13 years ago | (#306480)

Advertising in games will provide another revenue stream for game creators. This effect will be very bad. Now instead of working on making the game better, game publishers will be concerned about hyping the game so they can get more ad revenue. "The most awaited game of the year!" "Give your ad budget to us!" Small publishers (read: creative publishers) won't get any of this money.

Just think about all the ad revenue that daikatana could have pulled in. The hype was amazing... the newspaper articles, the fawning websites, the mention in Playboy... advertisers would have been falling all over themselves trying to get their product placement into daikatana... "I don't care if it sucks, I read about it in the New York Times!"

It is a good thing that Ion Storm lost a bundle on daikatana. They should have. The game sucked. Romero is an idiot. Losing millions on the game taught them this lesson, that they won't soon forget.

Advertising revenue would have reduced the power of the lesson. That would have been a BAD THING.
--

GameSpy (2)

citizenc (60589) | about 13 years ago | (#306483)

will Gamespy and the other mass information and preview "outlets" start warning us about ad-riddled games before we buy?
I run GameSpy's 3D Action Planet [3dactionplanet.com], and, when I am given titles to review, we are supposed to discuss things that jump out at us, be it positive or negative. I can assure you that, if we see any advertising in a game, we will be sure to let you know! =)

------------
CitizenC

All Your Base Hits Are Belong To Us (1)

kajoob (62237) | about 13 years ago | (#306486)

sorry to do this to everybody, it's kinda related though. Check out the billboard's in [acclaimsports.com]
this screenshot of Acclaim's All-Star Baseball 2002. Oy Vey! This is truly a sign of the coming apocalypse!

Re:Wipeout 2097 (1)

Chris Brewer (66818) | about 13 years ago | (#306491)

Apparently, Red Bull had nothing to do with the placement - the developers just put it in. Red Bull didn't pay for the placement, nor did the developers pay a license fee.

I guess they must have been drinking a lot of it on those late-night coding sessions...

Here's an idea: You purchase/download an online game that features in-game advertising. Because everyone has to connect to a central place, it'll be easy to update the ads - sell advertising slots just like TV - increased rates for periods of heavy gameplay. Targeted advertising (like the local Dominos as mentioned in the article).

"Level 23 of Dungeon Master Online is brought to you by Eveready Torches."

"Fit Bridgestone Tyres? Y/N"

"Welcome to k-mart. You have 5634 credits. BFG-10000 is available for purchase!"

I declare that this business model is in the public domain 20010409 1230 NZST.
--

No one cares. (3)

dimator (71399) | about 13 years ago | (#306495)

The only ads I pay attention to are A) Funny or B) During the super bowl (e.g. funny).

We've become desensitized to pretty much all advertisements. Do you know what the ad at the top of this page is right now? You saw it, but you didn't notice. The first game to have ads might see success, but by the second game no one will notice the ads anymore.

In addition, maybe I'm crazy, but I don't really make product choices based on what I see in ads (Except of course, Pepsi because of Brittney Spears!!! She's hot.)


--

Hmm.. (1)

bnitsua (72438) | about 13 years ago | (#306497)

"Yahoo News is running a story about how in-game advertising is becoming more and more popular, and could become the norm soon."

Didn't this become the norm years ago when they released "Yo! Noid"?

Re:Oh come on! (2)

PhatKat (78180) | about 13 years ago | (#306499)

Please moderators, follow the friggin' links before you mod them up. Go take a look at that and see what you get. It's goatse.cx.

what if... (5)

humungusfungus (81155) | about 13 years ago | (#306500)

You are in an open field west of a big white house with a boarded front door.
There is a small mailbox here.

>open mailbox

The mailbox is overflowing with all sorts of gaudy mail with pictures of various commodities and colourful logos.
You feel slightly uneasy...

>run away

You can't do that right now.

>west

You are standing in front of a McDonalds(tm) restaurant.
There is a can of Coke(tm) here.

>drink Coke

It's very refreshing...

>west

It is dark here. You might be eaten by a grue(tm).

This might be ok (2)

gss (86275) | about 13 years ago | (#306501)

I would have no problems looking at in-game adds, if they weren't obtrusive. They of course also, to make me happy, would have to reduce the cost of the game if not give them away. I'd play more games if they cost $10 with ads instead of $50 without ads.

Re:This has real-world potential (1)

Dr. MerkwŁrdigliebe (90125) | about 13 years ago | (#306507)

I pray to Miyamoto above that this will never happen. Zelda games have been goddamn near perfection for many years, I don't wanna see the inevitable downslide until after Miyamoto dies ;-)

Hmmm....this can be good and bad..... (2)

Chanc_Gorkon (94133) | about 13 years ago | (#306510)

Movies have had product placemnet ever since I can remember. Games haven't just started this though. If I remember right, there was actually a game put together by ford in which you drove guess what....Fords. Also, do you really think that the auto manufacterures didn't lobby game companies to put their cars in the game? Personally, to me, this will add realism. Instead of billboards for fake products, you have billboards for real products. Makes a whole lot of sense to me! Also, not sure if it will, but if they start getting ad revenue, then maybe they won't charge 50-60 bucks for a game. Now, I DO have a problem with buying a utility from norton and having an add take up screen space. Those products are worth their price while some games just aren't. Anyone remember Daikatana???? :)

New news - for 1990. (4)

sprayNwipe (95435) | about 13 years ago | (#306512)

This isn't anything new. Wipeout (96?) had Red Bull ads in it, some of WildTangent's games have had banner ads in the loading screens, and online games like Trivial Pursuit Online and Flipside.com games have had mid-game full screen ads in them.

There have even been full-length console games for which the sole purpose of them was to advertise - I think mainly of the "Cool Spot" and "Fido Dido" games for 7-up.

Bleh, indeed. Whenever I see a game related topic on /., I always cringe, since it means either a whole bunch of misinformed posts are going to be created, or I'm going to have to read an article about something that happened ten years ago...

Re:Sports Games, yeah. Plaform Games, no way (1)

BradleyUffner (103496) | about 13 years ago | (#306516)

They also talk of adding it to games like Everquest. If you don't know that's a fantasy RPG set in a fictional world way back durring the sword, armour, and magic type time. I really doubt it would add anything to see a big "Drink Coke: billboard in the middle of an ogre infested battlefield.
=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\ =\=\=\=\=\=\=\

Re:Just what we need, more commercialism... (1)

BradleyUffner (103496) | about 13 years ago | (#306517)

If it makes sence in teh context of the game then it's ok with me. Say there is an RTS set int eh current day United States, It minght make sence to see a Coke billboard by the road. Heck, it would be fun to blow it up in a huge ball of fire.
=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\=\= \=\=\=\

Cause & effect (1)

andy@petdance.com (114827) | about 13 years ago | (#306528)

From the article: Adds Heather Berry, editor at Happypuppy.com, a gaming fan site, "If gamers like the game, they don't care about the product placement."

For me, the reverse seems to be the risk: If gamers care about the product placement, they won't like the game.

I'm more of an RPG/RTS kinda gamer myself (i.e. not the "extreme snowboarding" or Crazy Taxi type of games that seem to be the target here), but if Starcraft II comes out with Coke logos, I'm gonna be really put off by it.
--

Rocket Jockey and FIFA (1)

kninja (121603) | about 13 years ago | (#306532)

IF anyone remembers this cool, yet unpopular game of 1996, it had a great many fake adds that were actually quite humorous.

Crazy Jamal's used rocket cycles... Conklin's burlesque...

They made the install interesting anyway...

Also, Fifa games have had adds on the stadium sidelines for a long time.

Corporate-sponsored world (5)

legLess (127550) | about 13 years ago | (#306538)

The most frightening aspect of this is what's going to happen in 10 years when game developers are dependent upon corporate advertising. What happens now when a major sponsor pulls ads from a TV show? The show dies (c.f. Dr. Laura's show, recently cancelled). It's often happened that a network has pulled or altered a show to suit major sponsors.

Could this happen to a game? hard to say. TV is very advertising-dependent, and game development seems more like movie-making. But check this out (from the story):
"Our expectation is, we'll cover the cost of the games where we do the in-game advertising, partly because of the large audience we're able to realize."
(John Riccitiello, EA president)
Here's EA straight-up planning to use advertising as a prime source of game funding. Will this be reflected in better contracts with content producers? Yeah ... hold your breath.

question: is control controlled by its need to control?
answer: yes

This has real-world potential (3)

ejbst25 (130707) | about 13 years ago | (#306540)

In the next Zelda, we will be fighting a giant ogre brought to you by Microsoft. :-) Kinda symbollic....

Old news... (2)

marko123 (131635) | about 13 years ago | (#306541)

I remember playing Wipeout on the Playstation when I didn't even know what Red Bull was.

It will make car racing games more realistic. Instead of driving under a big tyre on pit straight that says "Dunlopo", you get real brand names.

Who cares if advertising is on the walls of 3D games? It's on all the walls in Real Life (tm). But if I ever hit a puzzle in System Shock 2 where the only way to continue is to rewire the door lock to spell "Coke is It", I'll start fighting.

this is just placement - (1)

prisoner (133137) | about 13 years ago | (#306542)

no different than movies, etc. I could care less if it keeps good games coming.

I am all for putting commercial ads in the games.. (1)

tcc (140386) | about 13 years ago | (#306548)

But I hope I won't have to *PAY* for that game on top of that.

Re:it adds to the game sometimes (3)

silicon_synapse (145470) | about 13 years ago | (#306553)

I wouldn't mind that so much if they were to make the billboards destructible. Finally show your true feelings about having to watch ads for feminine heigene products.


--

Re:Does this mean we can stop paying for games? (5)

AntiNorm (155641) | about 13 years ago | (#306559)

I mean, we're forced to have ads in the games, why should we have to pay to get ads??

Same reason you pay for newspapers/magazines/etc. The advertising subsidizes it. IOW, if the ads weren't there, it'd cost a lot more. For example, without advertising, your average newspaper would cost around $5 (rough estimate). But add in ads and you get a 90% discount.

---
The AOL-Time Warner-Microsoft-Intel-CBS-ABC-NBC-Fox corporation:

Re:Oh great... (2)

bonzoesc (155812) | about 13 years ago | (#306560)

You forget the king of in-game advertising: Tony Hawk's Pro Skater 1&2 - they got advertisers to sponsor tournaments in-game, skateboards, ramps, shoes, clothes, and so on. A pity they did it to such a fun game, too. Now all they need for the next game is naming tricks after sponsors. The "Lazy-Ass-Grind" would become something like the "Levi's-sit-on-your-skateboard-Grind."

Tell me what makes you so afraid
Of all those people you say you hate

Re:next thing you'll see... (4)

bonzoesc (155812) | about 13 years ago | (#306561)

Maybe music. Wesley Willis [wesleywillis.com] is a pioneer in this field, even though he probably doesn't get paid for it. Every song of his ends with "Rock over London/Rock on Chicago/Wal-Mart/It's always the low prices." (The ad depends on the song, of course.)

Tell me what makes you so afraid
Of all those people you say you hate

Not necessarily evil (1)

carpediem55 (157989) | about 13 years ago | (#306563)

I don't see a problem with having ads in games as long as they are part of the scenery. I.E., billboards in racing, coke machine on a corner, something that you would normally see in really life. By adding realism, it could improve the gameplay. I think the problems would occur when the ads are too there, such as a scenery composed entirely of billboard, or putting ads where they don't belong, such as a character wearing a coke tee-shirt in everquest.
There is also the possibility that this could bring down the price of games, if game companies use the extra profits from advertising to lower the cost of games, making them more accessible, thus gaining a bigger advertising base. Sounds like a impossible idea, but odder things have happened.

Just what we need, more commercialism... (1)

coupland (160334) | about 13 years ago | (#306567)

Frankly I think this stinks like day-old Kraft® Singles® -- which both taste great and are great for you! Now I can't even escape into a furious, fast-paced game of Final Fantasy XII© by visionary game developers Squaresoft® without being inundated by ads for cold, refreshing Coca-Cola® I'm putting my Dual Shock© controller away, packing up the Playstation2® and going outside to enjoy something that hasn't been commercialized. Hell, it'll do me good to get some Sun®


---

Sports Games, yeah. Plaform Games, no way (1)

Cyclopedian (163375) | about 13 years ago | (#306570)

In game advertising is common in sports games. An excellent example is Gran Turismo 2. Manufacturer's names dot the tracks all over the game.

However, if game companies start to put in game advertising in plaform games or the like, I'll barf, blow milk out of my nose, punch CowboyNeal, etc. The day I have to hit a Coco-Cola block in Super Mario 1024 is the day I lose respect for the gaming industry. True Gamers have honor. Game developers and publishers should have the same.

-Cyc

Ah, I can see it now... (3)

/dev/urandom (167536) | about 13 years ago | (#306572)

"While you load your saved game, why not load up on delicious Campbell's soup!"

"Great screen shot you just took. Speaking of screen shots, nothing takes shots like the new Kodak l33tz0r 3000 Camera!"

"Star Trek: Borg Invasion is loading, please wait. And now an advertisement from our sponsor, Microsoft..."

Re:Mario 128! (1)

cornflux (168139) | about 13 years ago | (#306573)

Me a Mario!! I shop at the GAP, and jump a super high in my Nikes. I have to save Princess Britney Spears from the clutches of the evil coke can, but need to collect all the Pepsi Products before I have enough energy to take on the darkest evil in the universe.
Hhmm... the "darkest evil in the universe" would have to be... (*remembering that I'm on Slashdot*)... Microsoft?!

What about the Xbox version of the game? The "darkest evil in the universe" would be... the U.S. Government?!

Re:Does this mean we can stop paying for games? (1)

EvlPenguin (168738) | about 13 years ago | (#306574)

I mean, we're forced to have ads in the games, why should we have to pay to get ads??

Look at cable (or satellite) TV. You pay (a lot) per month, and there's still advertisments (with the exceptions of the "premium" channels.
--

Remember E.T. and Resses Pieces? (1)

searleb (168974) | about 13 years ago | (#306575)

This has been around in the movie industry for a while, now. I'm not at all suprized that game makers are picking up on it. For instance, remember E.T. and Resses Pieces? Blade Runner and Coca Cola? All paid for advertisements.

Re:Oh great... (1)

Ami_Chan (188543) | about 13 years ago | (#306587)

If not, then you wouldn't know until you played it that a game pauses every 5 minutes to show you an ad for a fscking burger.

You miss the point. When this article was talking about product placement, they did not mean interruption based ads. They were talking about ads within the game itself - in a racing game, the car you're driving goes past a Coca-Cola billboard or the like. The article discussed the deal the game Cool Boarders made with companies like Motorola and Mountain Dew. I've played Cool Boarders many a time at my friends house. There were no interruptions to gameplay for an ad, and the only ones I remember, were a little Motorola logo on the start and finish banners, and maybe a billboard for Mountain Dew or something. This will not affect game play at all. I personally don't mind if the companies do this or not. I don't think they are effective or worth the companies money, however.

Re:No one cares. (1)

Ami_Chan (188543) | about 13 years ago | (#306588)

The first game to have ads might see success, but by the second game no one will notice the ads anymore.

These ads have already been in place for a long time. Anyone play Pokemon Stadium? Ever looked around the ring that you fight in? Lots of ads. Or play Gran Turismo or Cool Boarders. You race past ads when you play. I've played these games, and if I hadn't read the article, I couldn't tell you a single company that had an ad in those games. These ads are a waste of money, since nobody ever has paid attention to them.

Re:This might be ok (1)

Ami_Chan (188543) | about 13 years ago | (#306589)

I'd play more games if they cost $10 with ads instead of $50 without ads.

I'd play more games too if they cost $10 instead of $50. But the problem is that the games don't cost $10 instead of $50. The in-game advertising has been around for ages - Gran Turismo, Cool Boarders, etc, etc, etc. While these ads are unobtrusive, uneffective, and provide no inconvenience to the user, we will also see no benefit from them, since they don't drive down the cost. Sorry.

It's all part of our culture (1)

Tomcow2000 (189275) | about 13 years ago | (#306590)

All these increasingly intrusive ads- 15 second "web commercials", in-game ads, those fscking half-page cnet ads- they're all part of our country's deeply held belief that one brand is better than another because it advertises more. The "cool" look is to wear clothes with enormous brand names on them. An excellent example is Nike. Nike shoes are made in a factory where workers get paid 14 cents per hour and cost at least twice as much as comparable "lesser brands." Yet people still pay hundreds of dollars to get to wear giant swooshes on their feet. This is our culture. There may be a bit of an uproar each time a brand gets closer to invading formerly private spaces, but it never stops them. These brands are celebrities in and of themselves. The product is secondary to the "image". Every bit of ground we give up to the brands is a bit of ground that we can never get back. The only way to fight the brands is (as usual, The Simpsons has an excellent episode about this) to stop paying attention to them. Shop at thrift stores and Payless. Don't buy things with enormous logos on them. True, this may be obvious to some of you geeks out there, but I'm sure at least one person reading slashdot now is wearing a Tommy Hilfiger shirt with a logo more than a foot tall. We must stop this now. Fight the brands!

Re:New news - for 1990. (2)

b0z (191086) | about 13 years ago | (#306591)

I remember "Bad Dudes" for the NES had a powerup that was a coke can. How did I know it was a coke can? It had the distinctive curved stripe on it. The Teenage Mutant Ninja Turtles games for the NES also had a lot of ads for Pizza Hut in them. It didn't detract from the game although to me it seemed a little silly at the time.

If you don't like 'em, change 'em! (2)

martyb (196687) | about 13 years ago | (#306597)

What would you do if you could locate and modify the source images used to generate the ads? Make them a uniform color? Change them all to a camoflauge (sp?) pattern? Pr0n?

Seems to me with the collective knowledge and hacking skills out there, it probably wouldn't take too long for someone to circumvent these ads.

Any /.'ers know if this has already been done? Start sharing them around the 'net and who knows -- we might have new "skins" for games? Oh, right. DMCA -- would that apply here?

Re:next thing you'll see... (1)

grammar nazi (197303) | about 13 years ago | (#306599)

Haha, ROTFL!!

Who knows what other places we'll see advertising pop up in the future

[This post brought to you by Taco Bell. Make a run to the border]

Ads where? (1)

Tigris666 (197729) | about 13 years ago | (#306600)

Just curious, would the ads be say, on the walls of a map? or like on the startup screen? or something... any ideas? surely they wouldnt interrupt gameplay!

I wouldn't mind (3)

Cardhore (216574) | about 13 years ago | (#306607)

I wouldn't mind having ads in games...I wish that game companies would stop advertising the game and game systems themselves inside the game! I've alread bought the game and the system; I don't need to be reminded of those things every time I play. By that I mean not constantly telling me that I'm playing "NBA 2k" on SEGA brand SEGA genesis. I mean, remember the original game boy and how it said "nintendo" when you turned it on? It was annoying because you'd have to watch that every time!(And it took a while.) Then there was sega genesis...the EA sports games always had real long intro scenes. You'd see "SEGA Genesis" followed by "Licensed by SEGA", etc. as if I didn't know which system I was using or what game I was playing.

Stupid advertisers (2)

Elendur (228338) | about 13 years ago | (#306616)

''Bottom line,'' notes Sean Wargo, a senior analyst with NPD Intelect, ''gamers are a focused and dedicated consumer segment that is ripe for the picking.''

This attitude towards people is really annoying and insulting. We're not fruit, and we're not something to just be harvested. We'll end up really being that way sometime soon though if this continues.

Good Marketing Ploy (1)

sirfuzz (233361) | about 13 years ago | (#306620)

This would make for some irritating (but effective) advertising. Companies would pay big $$ for ads in the most popular games.

I must say, though I dislike ads as much as most, this is a very good idea.

Now, while playing your favorite shoot-em-up multiplayer game, you'll be forced to look at a 10-second ad for some new snack at the local FoodMartStore (tm).
(In the process, get killed 3 times by the other players! :-P)

No... (2)

Kasreyn (233624) | about 13 years ago | (#306622)

Try Diablo one. THAT's what Diablo II would have been, if it hadn't sucked.

The Baldur's Gate games are an attempt at an RPG for the PC; a weak attempt, but like democracy, better than everything else that's been tried. ;)

Diablo was an action adventure game, a fact which has escaped many people. It is in NO sense a role playing game. I've been playing Diablo 1 on battle.net for almost 3 years now, and I can assure you of this. Diablo characters are not roleplayed at all, they are treated like avatars of the players. I've met maybe 5 roleplayng Diablo players, ever.

Diablo 2 is an action game much like Diablo 1, except with all the fun and challenge removed. Whee. I don't feel like re writing it all here, and it's offtopic enough as it is. But if you're interested, here's my take on The real reasons D2 sucks [slashdot.org]

And of course, if we're talking about truly innovative and cool games, nothing more need be said than, "Black & White".

-Kasreyn

Oh great... (4)

Kasreyn (233624) | about 13 years ago | (#306627)

Adds Heather Berry, editor at Happypuppy.com, a gaming fan site, ''If gamers like the game, they don't care about the product placement.''
So I guess I'm in the minority there, too. Wow, do I ever have the market cornered on THAT one! But, seriously, what I'm wondering is, will Gamespy and the other mass information and preview "outlets" start warning us about ad-riddled games before we buy? If not, there will soon be a need for a game ad warning site, where they list the newer titles and how invasive the advertising is. With that on our side, it will be possible to boycott the companies doing this. If not, then you wouldn't know until you played it that a game pauses every 5 minutes to show you an ad for a fscking burger.

-Kasreyn

Mario 128! (5)

byronbussey (238252) | about 13 years ago | (#306630)

Me a Mario!! I shop at the GAP, and jump a super high in my Nikes. I have to save Princess Britney Spears from the clutches of the evil coke can, but need to collect all the Pepsi Products before I have enough energy to take on the darkest evil in the universe.


Does this mean we can stop paying for games? (1)

Sebby (238625) | about 13 years ago | (#306631)

I mean, we're forced to have ads in the games, why should we have to pay to get ads??

Re:and of course... (1)

Sebby (238625) | about 13 years ago | (#306632)

It's kinda hard to know what to do about this - with TV when the ads become too annoying I just turn the TV off and go read a book or something. But a computer game - where I've already paid for it...

Errr, you've already paid for watching TV too...

Quite frankly, I don't even know why we have to pay to get TV channels at all! Afterall, we're paying to see commercials, with some bits of shows in between

The cable carriers should charge the TV networks to carry their signals if they want the population to see their shows; this works for radio, why hasn't TV done this?

Re:Does this mean we can stop paying for games? (1)

Sebby (238625) | about 13 years ago | (#306633)

TV subscription is the biggest legal scam after car insurance

I mean, radio has a lot of commercials, and we don't pay for it!

Sure, cable is different because there's an 'infrastructure', but instead of us paying for it, it should be the TV networks; afterall, if they want the population to see their shows, they should be the ones that pay for that infrastructure so that it reaches as much of the population as they want.

This has worked for radio.

Re:and of course... (1)

Sebby (238625) | about 13 years ago | (#306634)

Actually, no, in some parts of the world TV broadcasts are free, like radio. You do pay for cable, but the theory is that this is because otherwise you couldn't pick up those stations at all.

Put out an antenna strong enough and you can get the channels just fine - no need for cable.

So TV could be just like radio - free with ads - that I wouldn't mind.

I just don't like paying to see commercials (that's why I don't go out to see movies anymore, I just rent them now).

That Add was wicked. (1)

Mastagunna (251788) | about 13 years ago | (#306640)

It was perfect product placement, after getting hit with the billboard, and dying, the next time you would watch the billboard to see it was going to fall. Plus a Pizza Ad in TMNT made sense because the ate pizza, a coke add in a medievil game makes no sense and is just retarted. Ads are just dandy if the dont subtract from the game. And Oh Yeh, Teenage Mutant Ninja Turtles rocked, now I just need a GBA version of TMNT

Re:I think this could actually work..... (1)

chriso11 (254041) | about 13 years ago | (#306646)

People who support ads in games because of "realism" are missing one thing. I am playing the game to get away from "reality". I am not a sports star, or a race car driver. When I imagine being one, I don't want to imagine ads also. FPS games are intrinsically not reality based. Does the fact that there is a game named "unreal" register here?

In addition, when did someone trying to sell you something become "real"?

Re:Stupid advertisers (1)

mikethegeek (257172) | about 13 years ago | (#306649)

"This attitude towards people is really annoying and insulting. We're not fruit, and we're not something to just be harvested. We'll end up really being that way sometime soon though if this continues."

To marketers that's EXACTLY what we are. There isn't a marketer alive that wouldnt wish for the power to tie people to a chair and jam their eyelids on their advertisement. Look at the latest generation of annoying commercial websites, that seem to go out of their way to:

1. lock your browser so you can't go "back"
2. Bury the relevant information you went to the site for in the first place, deliberately, so that you have to wade thru their "copy" to get it.

Off topic: I wish Mozilla would offer an option to DISABLE the technique that disables your back button, or floods the history so that you can't back out.

In the last 20 years, the bombardment of people by advertising has increased by geometric porportions... At the same time, RESISTANCE to advertising has increased. Making ads more obtrusive and more present only increases resistance, and only encourages people to avoid them, or create ways TO avoid them.


The only winning move is not to play (2)

mikethegeek (257172) | about 13 years ago | (#306650)

As far as I'm concerned, I'll NEVER buy a game that has in-game advertisements that are of any sort of intrusive or interruptive nature (IE, anything more blatant than playing a baseball game that may have, say, a Coca-Cola logo on the outfield wall).

I do not believe that in-game ads will work, as people who pay money for a product do not expect to have to "sit through commercials" to play. And you know that it will go that way, even though they may be unobtrusive and uninterruptive at first... Marketers live for the scenario of locking you in a chair with your eyes forced open and locked on their ad. Internet banner advertising, which is relatively unobtrusive, in their minds has "failed" and even now they are implimenting MORE obtrusive, interruptive and annoying internet advertising.

Unless game publishers start giving games away, I don't believe the public will accept ANY KIND of interruptive advertising in the game. It's a catch 22... I dont' think the marketers will go for non-interruptive ads, and I don't think the public will long tolerate games (that cost upwards of $50-60 a pop, which is on average 2-3 times the cost of a VHS or DVD movie, which the public so far has not tolerated interruptive ads in) that feature interruptive ads.

Re:Oh great... (2)

mikethegeek (257172) | about 13 years ago | (#306651)

"But, seriously, what I'm wondering is, will Gamespy and the other mass information and preview "outlets" start warning us about ad-riddled games before we buy? If not, there will soon be a need for a game ad warning site"

An EXCELLENT point! I think, at first, the commercial mags and review sites WILL warn people of annoying, or invasive ads. But, as history has shown, as ownership interlocks with other corps that have a vested interest, what you get is the sharp decline in the honesty (and credibility) of reviews, etc as happened in the computer mags after Ziff-Davis took over everything. ZD's reviews and articles are BLATANTLY biased towards their advertisers, which is one reason why I dumped my subscription to Computer Gaming World (which used to be my favorite magazine) when ZD took them over.

Fortunately, the web makes such things irrelevant. The web allows anyone to publish anything they want and have it accessable to the whole world. Although, only those who WISH to be informed (like us, the geeks who read /.) will be.

I'm certain that there WILL be such sites that will warn of interruptive ads in games. If there isn't one, I'll start one myself :)


Re:Yeah, right. (2)

mikethegeek (257172) | about 13 years ago | (#306652)

"As if gamers actually pay attention to surroundings in the game while playing. You couldn't even ask me the color of the sky in the last level of Quake I played, how the heck am I going to remember what product a billboard displayed?"

You are, of course correct. Which is why this scheme, as stated in the article, WILL NOT WORK! What will happen is that someone will try invasive, interruptive type ads that FORCE you to see it. That's the only scheme the marketers will ultimately go for.

And hopefully, it will cause the sales of wahtever game that incorporates such advertising to plunge. After all, wouldn't you be pissed off if you were playing Quake V only to have your game frozen just as you were about to frag your opponent to make you watch a Nike ad?

Re:Does this mean we can stop paying for games? (3)

mikethegeek (257172) | about 13 years ago | (#306653)

"I mean, radio has a lot of commercials, and we don't pay for it!"

That is on it's way.... "Digital" satellite radio (by Sirus and XM) which is about to come out is subscription only... And XM (partly owned by Clear Channel, a huge radio megacorp that is pioneering the 20-commercials in a row that is driving people AWAY from radio) WILL have commercials...

Mostly consoles... (1)

TheOnlyCoolTim (264997) | about 13 years ago | (#306666)

It is a good thing that this seems to be focused on consoles. I will get annoyed when my beloved PC Games become inundated with advertising...

The only PC Game I have ever seen with ads was this FREE multiplayer strategy game I played for a few weeks. This was years back, I don't remember the name... There were ads while the game was loading and the game was set in a stadium, with a few ads on the wall of the stadium. That wasn't too bad because the game was supported through those ads...

Tim

Re:Stupid advertisers (1)

TheOnlyCoolTim (264997) | about 13 years ago | (#306667)

That is how advertisers and marketing consider all people, not just gamers.

I actually think it is closer to sheep than fruit but whatever..

Tim

Re:the status of games (1)

TheOnlyCoolTim (264997) | about 13 years ago | (#306668)

Try Baldur's Gate II... It's what Diablo II would be if Diablo II didn't suck.

There is still some good work going on... The aforementioned BGII, a nice RTS called Sacrifice, very innovative, all the mods for Half-Life (a great game in its own right)...

Tim

Re:next thing you'll see... (1)

Sarcasmooo! (267601) | about 13 years ago | (#306671)

Or 'This plasma turret deployed in part by: Pepsi, generation next!'

But seriously, I've been known to use a website address as a name in online games. Nothing like sony.com, mostly slashdot.org, progress.org, or junkbusters.org. I figure if anyone visits and learns anything the name is more useful than something like "Sir Fragsalot {SC}" But I sometimes get screamed at for advertising a site. Players have used such inflamatory terms as "fucking gay." My guess is that when ads go into games, they'll do a very good job of telling people which products and companies to hate intensely.

Re:and of course... (1)

DragonPup (302885) | about 13 years ago | (#306674)

Actually, for most DVDs with previews,ads,etc, just hit the next chapter button and you skip the preview altogether(though it needs to be done for each preview)

-Henry

if you put an ad in a game? (1)

Myselfthethoom (303715) | about 13 years ago | (#306678)

And that at breaks that atmophere of the game at all (I have no problem with games looking more real, but FF with an ad for almost anything would ruin the atmosphere) I'd be tempted to repay you for breaking my atmosphere by not buying whatever your advertising and telling my friends "X comapany dosen't want you to have a good gaming exprience" and any ad in a MMPORPG would make me very mad (One of those people who insist or RP'ing inside the game)

Teenage Mutant Ninja Turtles (1)

dhovis (303725) | about 13 years ago | (#306679)

One old example of this is some Pizza Hut ads in the game "TMNT2:The Arcade Game" for the original NES. (This must date to like '91 or '92) The instruction manual even had a coupon for a free personal pan pizza.

I remember one odd thing in the game. At one point you walk by a big Pizza Hut sign, then some enemies attack you by knocking it off the wall on to you.

Not exactly the best product placement...
--

Good or bad (1)

NukeIear (307760) | about 13 years ago | (#306681)

Racing games with billboards which happen to advertise a product isn't a problem. Tony Hawk 2 has an unholy amount of branding in it, however it fits that skating feel.
However if they put ads into games like everquest or quake, that ruins the feel of the game. It's cool when maildaemon runs up to you in nethack, it's not cool when the Nokia salesmen runs up to you.

Re:New news - for 1990. (2)

freeweed (309734) | about 13 years ago | (#306683)

Agree Agree Agree! Sometimes I wonder if anyone on /. even plays games, or those that do, if they've been playing for longer than 2 years.

I'm remembering Kool-Aid man and Chase the Chuckwagon for Atari. I'm remembering every single licensed movie/tv show/toy line video game.

None of this is new, in fact I'd say Crazy Taxi is a hell of a lot less intrusive than that insipid Fido Dido game. Or Pokemon for that matter, which is basically just a videogame commercial for all the related merchandise. Hell, Humpty's (Canadian restaurant chain, think Denny's) of all places sells a video game based on their mascots.

this is nothing new; work with it guys.... (1)

monkeyserver.com (311067) | about 13 years ago | (#306685)

I'm not a big gamer, but a lot of the sport games that I play have had sponser adds in them for some time now. As long as they keep it to a realistic level then it shouldn't impede on the experience and as many have said it will only increase realism.
Also, some commented that they have already bought the game, why should they have to watch adds. Ever watch cable? I pay $40 a month for that crap and the adds there are very intrusive.

Don't go RIAA on this one, if you embrace things by providing positive feedback then you can help controll them in a good way. Don't just fight something you can't defeat, try to help steer it in a direction that is mutually benificial.

You have to be kidding me. (1)

SnicklesTheElf (312850) | about 13 years ago | (#306687)

Adding advertisments to game worlds such as everquest? Ok ok, so Everquest isn't much of a fantasy world...in fact it's just a glorified monster whack, but non-the-less, I couldn't stand to be in a perpetual online FANTASY world with Coca-Cola banners. How idiotic are these people, and wouldn't it be that much more idiotic if the videogame publishers/developers actually put these in? I'm thinking we're only a few steps away from having advertisments beamed into our dreams (ala futurama).

Game ads only make PERFECT sense (1)

BIGJIMSLATE (314762) | about 13 years ago | (#306689)

They make PERFECT sense, and I've been saying so for years.

Think about it. If you buy a baseball game, such as High Heat or Triple Play, who are you? Who is the target audience? Who would buy a baseball game at all? THE BASEBALL FANS. So, why don't advertisers notice that their ads will be displayed to the hardcore fans on almost every game they play?! Instead of seeing a "Chork Lite" sign above the Big Green Monster in fenway, why doesn't Citgo just pay a small fee so their target audience will see that sign in every game in (virtual) Boston.

Seriously, most of the people who are IN advertising, don't KNOW advertising. They complain about how web ads are not as effective as print or TV ads when web ads are the ONLY form of advertising that let them track EXACTLY how many people see the add, how many people clicked on the ad, and how many bought the product or service. You can't do that on TV. If Coke were to drop all Sprite ads from TV/Radio/Print/Web/Etc., Sprite would still sell due to nothing more than its omnipresence in any restaurant or store that sells Coke products (such as McDonalds). Consumers wouldn't suddenly switch to 7-Up if they've been drinking Sprite the entire time. Ads are overrated.

But back to the topic, putting ads in a game allow not only a better (and cheaper) way of these companies to reach their target audience, it also adds a GREAT deal of realism to the game. Think about it. Instead of seeing a simple cleat texture map on the player's feet, why don't Nike, Mizuno, and the rest pay for the ads and have their logos plastered on the feet of the virtual players. I mean, they'll pay a basketball star (such as Jordan) millions for wearing their sneakers, so why can't they pay a virtual Jordan to wear their sneakers, at no further cost to them?! Instead of just seeing a baseball player swinging a "bat", you could have the Louisville Slugger logo plastered on it, just like they are in life.

The whole point of the ads on the players is for a type of subliminal advertising. You see the logos on everything, the hats, bats, balls, sneakers, cars, field, helmets, etc., and the only purpose is so the fans, the people watching the game will see these "mini-ads" over and over during the course of the game or event. So if Nike is paying Tiger Woods millions of dollars to wear that black Nike cap with the white Swoosh [the Swoosh and all Nike trademarks are copyright the Nike Corporation. ;)], why don't they pay an insanely small amount (in comarison) of money to have their logo on the (virtual) Tiger Woods in a golf game? It only makes PERFECT sense. Hell, someone like Smith & Wesson could make sure that a game like Deer Hunter 7 (or whatever its up to now) only uses S&W guns, thus further promoting their product to the target audience (since we all know that people who would NEVER buy a S&W rifle would NEVER play a game like Deer Hunter).

They could almost make a "shopping" function in a game. Lets say you're playing NBA Live 2002 or something, and you see some new Nike sneaker that is (somewhat) "featured" in the game. Pause it, click on the shopping button, and then click on the player's sneaker. The game minimizes, and a webpage pops up with the Nike Online store, with full descriptions and information on the sneaker. Then you're only one click away from purchasing it.

It all makes PERFECT sense, but I always have to remind myself that corporations rarely do what makes sense.

Re:This frag brought to you by 'Pizza Hut' (1)

glenkim (412499) | about 13 years ago | (#306701)

Perhaps all the skins of the FPSs could be changed to well known commercial characters? Yeah, as if that's really anything new. Quake models of Homer Simpson have been around for a while. And they feature the Simpsons in Butterfinger commercials. Come to think of it, I remember playing CS with a grenade skinned like a coke can.

Yeah, right. (1)

glenkim (412499) | about 13 years ago | (#306702)

As if gamers actually pay attention to surroundings in the game while playing. You couldn't even ask me the color of the sky in the last level of Quake I played, how the heck am I going to remember what product a billboard displayed?

Well hey, if that means cheaper games for me, that's great. If it means more money for developers, hopefully more people will become interested in making games, and that's great, too. Worst comes to worst, the gaming industry will expand. A lot of crappy games might come with it, but increased availability industry-wide is a good thing for everyone!

Re:Yeah, right. (1)

glenkim (412499) | about 13 years ago | (#306703)

But this article is talking about ambient ads in games, not the interruptive kind. I can definitely see it working in a game like Deer Hunter, where the selection of guns are all S&W. In sports games, too, advertisements can actually enhance the atmosphere so it's more like in real life.

Besides, there are plenty of places to display a short interruptive ad in a computer game: loading screens. These things are so damn boring, maybe a small, entertaining advertisement would make the loading less boring (although that ad would have to cycle through different ads, otherwise the ad becomes annoying).

Ads might be more abundant, but more subtle too. (1)

antdocevil (416329) | about 13 years ago | (#306706)

While today's game adverts may consist of a character having a Coke or walking past a sign on the street, we children of the 8-bit ages had the Yo! Noid, 7up Spot and McKids games from back in the day. Those were PURE ads disguised as games. Many of them had about the same amount of playability as those "Punch the Monkey" banner ads. This is nothing new, folks. Nothing to be alarmed about.

------

Re:Anything that makes for better games! (1)

palndrumm (416336) | about 13 years ago | (#306707)

If it makes for better games and a less stressful development schedule, I think most development studios or publishers will sell a texture here and there.

I'd think if anything it'd create a more stressful development schedule. If the funding for creating the game is coming from advertising, then there's going to be a lot pressure from the advertisers to get the game out as quickly as possible, regardless of whether or not the product is as good as it can be. All they care about is getting their logo out there and in peoples faces - they're not going to want to just wait for a couple more months while the developers play around and fine-tune the game to make it perfect...

Re:This has real-world potential (1)

Shenzi (419928) | about 13 years ago | (#306708)

I can almost imagine something like that happening... Link is fighting through hordes of monsters, then a huge ogre appears... and the game freezes, switching to a screen which says, "This ogre is brought to you by Microsoft (R) - Who Do You Want To Kill Today?"...

-- Shenzi

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