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Fast-Food Logos Burned Into Pleasure Center of Children's Brains

Unknown Lamer posted about 2 years ago | from the run-for-the-border dept.

Medicine 322

bbianca127 writes "A study has found that fast-food logos are branded into the minds of children at an early age, perhaps fueling the U.S.'s obesity epidemic. The study showed children 60 logos from popular food brands and 60 logos from popular non-food brands. Researchers found that, when shown images of fast-food brands, the parts of kids' brains linked with pleasure and appetite lit up. This is concerning because marketers tap into those portions of the brain long before children develop self-control, and most foods marketed to kids are high in calories, sugar, sodium, and fat."

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I have this burned into my pleasure center (-1, Troll)

Anonymous Coward | about 2 years ago | (#41460211)

Logos? Maybe. Tastes? Yes. (5, Interesting)

Anonymous Coward | about 2 years ago | (#41460241)

I have always thought that exposure to fast food at an early age (perhaps due to mom and dad being perennially short of time to cook) implants a memory into kids of the taste of greasy fast food that sticks with them forever. Don't feed them this glop.

Re:Logos? Maybe. Tastes? Yes. (2, Insightful)

Anonymous Coward | about 2 years ago | (#41460373)

Or, maybe it was the glop that their parents made them eat at home that so enhanced the experience of the crap they got when they went out to McD's, Burger King, whatnot.

Re:Logos? Maybe. Tastes? Yes. (4, Insightful)

Genda (560240) | about 2 years ago | (#41460493)

Its neither. We are evolutionary survival machines, look at the things that our ancestors did to survive. They sought sugars, salts, protein and fat. Any combination of those things is literally guaranteed to addictive to a human being. We are bred literally to respond to that combination. So what do fast food restaurants do, they server us huge helpings of sugar, salt, protein and fat. These things have survival value. Sadly, they are also killing us. The ugly part is that people are getting rich pulling the trigger, knowing full well its a trigger.

Shush, your bonus is in the mail. (-1)

Anonymous Coward | about 2 years ago | (#41460527)

Now you can get an elevator for your 8th car in your third house.

Re:Logos? Maybe. Tastes? Yes. (5, Insightful)

pinkushun (1467193) | about 2 years ago | (#41460749)

Yup, those sugary and fatty foods provided sustenance for those periods when food was scarcer, when your body relies on fatty deposits.

Super markets eliminated the need to hunt for food interspersed with periods of shortages, but the latent craving for those sugary, fatty treats still remained.

Re:Logos? Maybe. Tastes? Yes. (4, Interesting)

Anonymous Coward | about 2 years ago | (#41460937)

Indeed it should be forbidden to sell that stuff or at least advertise it. Kids are not allowed to drink alcohol so why are they allowed to eat food only based on these triggers. Beside that, they do not learn the wide variety of tastes food can have and they loose one portion of culture. Also they trained that eating is only for resupply of calories and other stuff relevant for the metabolism. However, that is normally called feeding. Humans developed culture and dishes and the art of eating them is part of the culture.

Re:Logos? Maybe. Tastes? Yes. (-1)

Anonymous Coward | about 2 years ago | (#41460483)

Ya, it's mental. Nobody would ever think HFCS is behind any of this. Our secret plan rolls on!

Re:Logos? Maybe. Tastes? Yes. (5, Interesting)

DNS-and-BIND (461968) | about 2 years ago | (#41460835)

Yeah, it's not fast food. WhatEVER kids eat at an early age, that's why they'll enjoy for the rest of their lives. It's called "human culture". Fast food's got nothing to do with it.

Liking fast food is essentially chemistry. Science (yay, science!) has basically figured out what tastes good on the human taste bud. Fast food supplies this. Sure, you gourmands out there will choke and puke at the thought of fast food, but that is purely social conditioning (the kind that intelligent people insist they're too smart to fall for). Take someone with no preconceptions, say a barbarian from a pre-modern society, and serve them two meals: one of a Big Mac and the other Thai-Burmese-Argentinian fusion or whatever is considered haute cuisine these days, and the barbie will pick the Big Mac every time.

Re:Logos? Maybe. Tastes? Yes. (0)

Anonymous Coward | about 2 years ago | (#41460957)

[...] but that is purely social conditioning (the kind that intelligent people insist they're too smart to fall for).

This goes for a lot of things. For example, people who think they're too smart to fall for scams can be conned extremely easily with certain methods. They think they're inherently exempt from suffering whatever ___ is, and so don't even put up defenses.

Re:Logos? Maybe. Tastes? Yes. (5, Interesting)

jandersen (462034) | about 2 years ago | (#41460993)

I agree, but I think it is a wider issue than that. I remember, when growing up, I was always told to "eat up" and not waste food, even when I genuinely felt that I didn't want to eat more. This makes sense, of course, if you can't be sure when the next meal will be around, but it teaches us at an early age to override the signal to stop eating. That, in combination with the way we serve food in the West: a whole meal on a large plate, means that it is very easy to develop a habit of overeating.

Perhaps we should learn from the Chinese: you put all the dishes in the middle of the table and eat out of small bowls; and you only take a little bit at a time, so you don't have to sit there, being full with half a meal on your plate, feeling that you must finish. And of course, the Chinese tend to integrate the leftovers in the next meal, so there is less food wasted overall.

Re:Logos? Maybe. Tastes? Yes. (2, Insightful)

Anonymous Coward | about 2 years ago | (#41461035)

I have always thought that exposure to fast food at an early age (perhaps due to mom and dad being perennially short of time to cook) implants a memory into kids of the taste of greasy fast food that sticks with them forever. Don't feed them this glop.

Exactly. My Seven year old has NEVER eaten McDonalds or KFC. He once went to a birthday party at Burger King and still speaks about how horrible the food was. He has eaten Subway periodically and likes food from local non-chain restaurants but we have made a deliberate effort not to feed him this junk.

Next up (1)

Anonymous Coward | about 2 years ago | (#41460257)

So they scanned the minds of kids? Next up, the Australian government lays out plans to watch everyone's brain scans for signs of terrorism.

Here you go folks.... (2)

Adult film producer (866485) | about 2 years ago | (#41460263)

the pizza hut, the pizza hut and the kentucky fried chicken. show your children this video

http://www.youtube.com/watch?v=FZI99nwv9VA [youtube.com]

McDonalds! (0)

Anonymous Coward | about 2 years ago | (#41460299)

McDonalds!

Kentucky Fried Children & Jaba The Hut!

Re:Here you go folks.... (1)

norpy (1277318) | about 2 years ago | (#41460393)

I remember singing that in school as a kid, although even though i was only 10 I wondered why we were singing commercial brands in music class.

Re:Here you go folks.... (0)

Anonymous Coward | about 2 years ago | (#41460463)

We were taught that song in pre-K. I must have been three or four years old. Three cheers for capitalism.

ORLY? (2)

Crio (246534) | about 2 years ago | (#41460271)

Do you really expect "appetite center" to lit up when shown logo of nappies?
Right now it is simply Pavlov's dog - sime images are associated with food, some don't. Compare logos of providers of "non-healthy" food to some healthy food - vegetables, fruits - then you'll have something to talk about, but I bet you'll find no difference.

Re:ORLY? (5, Interesting)

jrumney (197329) | about 2 years ago | (#41460421)

Compare logos of providers of "non-healthy" food to some healthy food - vegetables, fruits - then you'll have something to talk about, but I bet you'll find no difference.

To find no difference, you'd need to compare them with logos of healthy food that comes with cheap plastic toys and a playground. I find my children quickly stopped asking to go to McDonalds when I started buying them a cheeseburger, chips and orange juice from the a-la-carte menu for taking out, instead of a "Happy Meal" and eating in and letting them use the playground there.

Re:ORLY? (3, Interesting)

CubicleZombie (2590497) | about 2 years ago | (#41460743)

I get annoyed with the "Mod parent up!" posts, but damn, that's insightful. Parent of a 12 week old here. I'll remember that.

As a very young kid, I remember Mom taking me to McDonalds on the way to pick up my older brother from school. It was only for the playground. She never bought me any food there. And I always wanted fruits instead of candy at the grocery store. Guess she was onto something.

no self control (3, Insightful)

chentiangemalc (1710624) | about 2 years ago | (#41460283)

lets blame advertisers for poor parenting.

Re:no self control (2, Funny)

Anonymous Coward | about 2 years ago | (#41460293)

Fuck you. Everyone knows that advertisements send out magical brainwashing waves that make you want to buy products. That explains why I buy things I find in advertisements. Wait...

Re:no self control (2)

oztiks (921504) | about 2 years ago | (#41460495)

You joke but the funny thing I find is the power of advertising. I remember watching this Detol ad where the wife just washed her hands and the husband kisses her good bye before going to work and just before he leaves all of a sudden he feels the wife's hands and he falls back in love with her all over again, the music changes and he's in a dream land then all of a sudden snaps out of it. At the conclusion I thought wow .... Voodoo Soap, interesting pitch.

It really doesn't matter how much technology grows, marketers stick to this funny little formula that really fails more then it succeeds, however, when it does succeed WOW the effects can be tremendous. How many lack lusting ads are our there vs the 2 - 3 really good ones.

Re:no self control (5, Insightful)

Genda (560240) | about 2 years ago | (#41460555)

I swear the public doesn't get it. For 70 years, advertisers have been doing double blind studies on how to control and manipulate you. They go for your conscious mind, they go for your unconscious mind, they assault your pleasure centers, they know what frequencies in what order trigger certain centers in your brain. They are aware of when to target you by common daily habits and schedules. In short advertizing is a science with a cutting edge that make a scalpel look like a blunt instrument. They go after your biology, culture, demographic, political views, religious beliefs, you social opinions. Its one of the reasons we now see sound bite instead of meaningful campaigns. That my friends if the work of Wall street advertising as applied by politics which has degenerated into just one more product being sold to semi comatose mouth breathing pubic.

Re:no self control (0)

Anonymous Coward | about 2 years ago | (#41460779)

brilliant observation.
the answer is probably simpler than you imagine. there is a vested interest in not getting
it. if the public got it, they would have to admit that they are the prey of sophisticated
sociopaths.. they would also have to let go of that ultimate american illusion : that they are individuals.

Re:no self control (1)

sjames (1099) | about 2 years ago | (#41460859)

Let 'em set the hooks, just not the way they want. If the song is made for the commercial, think back to the worst stomach flu you ever had and imagine it to the rhythm of the song. If they try grabbing a popular song, just cross associate. Like when the allergy medication lifted a few bars from Tommy, I just associated the commercial with "we're not going to take it" and hilarity ensues. Now if I ever see the commercial again, my first thought will be about not taking the medication.

Of course, in some cases I must conclude that either nobody at the ad agency remembered the lyrics or they REALLY hate the client.

Re:no self control (4, Insightful)

Krneki (1192201) | about 2 years ago | (#41460945)

This is nothing short from mind hacking. There is only one way to beat them, don't watch commercials. Not an easy task though. This is why I stopped watch TV at age of 15 and thanks to adblock and similar addons I managed to remove them from my browsing experience.

Re:no self control (2)

Mindcontrolled (1388007) | about 2 years ago | (#41461143)

True. Apart from that, I simply decided to disconnect myself from the food industry. Anything that wouldn't have been considered a craft product a 100 years ago - like bread, butter sausages, etc - I make myself. The rest I try to get from non-industrial style operations.

And you know, it doesn't take significant time. If I am really too burned out for cooking a decent meal in the evening, there's always some leftover stew of some kind in the freezer that I can nuke. And there is so much tasty, healthy and cheap stuff that you can whip up in 15 to 30 minutes.

Yeah... they are so succesful (3, Insightful)

SmallFurryCreature (593017) | about 2 years ago | (#41461149)

That I rooted my android devices to install an ad-blocker. Works perfectly, ad-free.

That I don't watch TV, or rather not broadcast TV. I download the TV-series I want, from torrent sites where I block the ads.

I have multiple layers of web ad-blocking, priv-proxy, ad-blocker, ghostery and finally opera's own rather good content blocker.

I use a government friend who has access to digests created from newspapers for polticians, ad free newspapers.

I don't buy DVD's because of their forced ads.

I don't use streaming services that display ads. Youtube is very easily manipulated to show zero ads.

I have my groceries delivered so I don't have to go to the supermarket and deal with the visual bombardment created to get me to buy stuff I don't want.

I do my tech shopping from pricewatch lists and real user reviews, so I don't have to deal with advertising on product sites and "pro" reviews sites whose product is paid for reviews.

THAT is how effective advertisers have become. I didn't used to mind ads but over the last decade they have managed to stimulate my brain into a rabid hatred of even the tiniest exposure to advertising.

And I am not alone. If advertising really worked, they wouldn't have to force it on us. The low point apparently happening in New York were kids were forced to watch commercials in exchange for school. It was a VPRO documentary so it probably was true (they are left-wing but to serious to make stuff up).

Why do you think you can't skip the commercials on DVD's? Because the advertisers are confident you enjoy watching them and want the information? No, because advertisers know all their tricks are useless in persuading people to watch something they don't want to.

Re:no self control (0)

Anonymous Coward | about 2 years ago | (#41460773)

Never experienced that. At least that I know of (just like I don't know whether or not I'm in the Matrix).

Re:no self control (-1)

Anonymous Coward | about 2 years ago | (#41460883)

How many lack lusting ads are our there

Protip: If you're so cloth-eared that you didn't hear the word properly in the first place, don't advertise your stupidity by attempting to use it in written conversation.

Re:no self control (0)

Anonymous Coward | about 2 years ago | (#41460995)

Sadly, people like GP are a diamond dozen.

Re:no self control (1)

lazybeam (162300) | about 2 years ago | (#41460335)

My 2 year old recognises the golden arches and a few other "naughty" food companies: he calls most of them "hamburger". But I have the skill to say "no" to him. Usually.

Re:no self control (-1, Flamebait)

Anonymous Coward | about 2 years ago | (#41460363)

Poor parenting? Are you serious? So the advertisers who have billions of dollars at their disposal to use
science against kids, are not to blame?
Yeah, the overworked (if one can find work), financially strapped, and health uninsured parent is supposed
to parent well. In this context that would be supernatual parenting.

Re:no self control (3, Insightful)

Anonymous Coward | about 2 years ago | (#41460433)

If you're "financially strapped" you have no business eating at McDonalds to begin with. You can eat far healthier and far cheaper food. I know because I just spent several years living well below the poverty line, and I couldn't have afforded to eat at McDonalds.

And no amount of advertising can force you to buy something. It can let you know that thing exists, but you still get to make your own choice. Humans are not mindless drones. So yes, it is poor parenting, a failure to act in the best interests of their children. A 5 year old child does not get to McD's on his own nor does that child earn his own money to buy that crap food. This is not really debatable: there was a time when parents acted much more responsibly due to a difference in culture as opposed to today, and even though fast food was wildly available, people were far thinner then. Seeing someone obese was a rarity, not the norm as it is today.

Re:no self control (0)

Anonymous Coward | about 2 years ago | (#41460595)

Please provide specific examples of A) what was your income per year that put you at below the poverty line
and B) What exactly did you eat that was so much cheaper than mcdonalds. ... So yes, it is poor parenting

Do you have kids? If you don't I would suggest you have about as much to say on good parenting as a virgin does
on good sex. By the way parents do not live in a vaccum. The ability to act responsible is easier in a society that
acts more responsible, like say, I don't know when corporations did not use science against kids.

Re:no self control (4, Informative)

Anonymous Coward | about 2 years ago | (#41460629)

And no amount of advertising can force you to buy something. It can let you know that thing exists, but you still get to make your own choice.

You overestimate the extent of free will. Advertisers don't spend billions a year just to let you know that McDonalds (still) exists. They do it because they absolutely can control your behavior. Maybe not reliably enough to force a specific person to eat there, but on the average, it works.

Re:no self control (2)

X0563511 (793323) | about 2 years ago | (#41460865)

That's funny. When I had $20 to last me till payday, I ate ramen noodles and some other cheap shit that was 80% salt.

If I had wanted anything healthy I would have spent all of that $20 instead of the $5 for 2 weeks worth of ramen.

Emotional and social - somewhat mindless (5, Insightful)

Anonymous Coward | about 2 years ago | (#41460965)

And no amount of advertising can force you to buy something. It can let you know that thing exists, but you still get to make your own choice. Humans are not mindless drones.

Advertizing influences us. We are social creatures who evolved to fit in with others. I garanty you - without any doubt whatsoever - that there are things you purchased that you would never have purchased without the advertizing. And if I asked you about it, you would have some sort of "reason" why you purchase that item - parroting much of the advertizer's "message".

People make most of their decisions based on emotion. Very rarely do folks sit down and do a cost/benefit analysis, pros and cons, etc ... about a purchase - it takes too long. It's easier and more gratifying for that quick indulgence.

The women who buy very large SUVs "because they have children and they need the space" - they have only 2. My parents got 3 kids around in a Chevy Vega. But these days people need gigantic light trucks for their TWO kids. Gee, I wonder what gave them that idea? Or let's look at the Mini in the States. When it first came out the advertizers had two very masculine men doing crazy shit with them. Why? They were afraid that the Mini would be considered a chick car like the Volkswagen Bug and the Porsche Boxster.

And there's religion - the most manipulative thing ever created by man.

No sir, we may not be mindless, but we sure are easily manipulated.

Re:Emotional and social - somewhat mindless (0)

Anonymous Coward | about 2 years ago | (#41461113)

So ban everything; something might manipulate us. If our minds are truly that weak, then we either need to accept our weaknesses or futilely try to ban everything that might make us more likely to do something.

The latter is just ridiculous, by the way.

Re:no self control (-1)

Anonymous Coward | about 2 years ago | (#41460437)

I'm 26 and without a kid. In a year or two. Maybe. Point is DON'T HAVE KIDS YOU CAN'T AFFORD.

If you made stupid decisions at 20 and can't find work now you've got yourself to blame.

I didn't get a real job out of college. I started a business. It took years to get off the ground. I worked for shit pay at a computer repair job. That's all during a depression. I'm 26 now and close to being a millionaire. Just got to put in a few more years and I can safely retire.

I'm no genius either. I barely graduated with a poor GPA from a crappy school (thats saying a lot considering I recognized it was crap even though they had a "great" program for the region) with a 4 year computer science degree.

I did have some advantages though. Such as growing up middle class and no college loans to pay off. Of course I'd skip college had I to do it all over again with hindsight.

Re:no self control (0)

Anonymous Coward | about 2 years ago | (#41460615)

DON'T HAVE KIDS YOU CAN'T AFFORD

    Wow, what a human being...

Re:no self control (1)

sjames (1099) | about 2 years ago | (#41460879)

So what if you could afford kids at the time and then things turned for the worse? You can't just send them back you know.

Or do you also believe in a just word where the parents must have done something wrong?

Re:no self control (0)

Anonymous Coward | about 2 years ago | (#41460475)

Poor parenting? Are you serious? So the advertisers who have billions of dollars at their disposal to use science against kids, are not to blame?

Yeah, the overworked (if one can find work), financially strapped, and health uninsured parent is supposed to parent well.

Not really that hard. Throw the TV out the window and spend less time on the Internet.

Re:no self control (5, Interesting)

Genda (560240) | about 2 years ago | (#41460581)

Ta da!!! Superb call good sir! My friends, until they have pubic hair, NO TV. I know 5 different families whose kids never watched the tube before they were near the end of puberty. The outcome is striking. The kids are brighter, more well balanced, more socially mature, more responsible, more productive and better disciplined. I mean its shocking. I can't say that they are better because the parenting was better, or that the simple lack of TV made such an incredible difference, but it left me with the experience that TV is profoundly destructive to the developing human brain and should simply be eliminated from the childrens' intellectual diet.

Re:no self control (0)

Anonymous Coward | about 2 years ago | (#41460793)

Television is profoundly destructive to those with no self-control or ambition. Sadly, that might make television destructive to a large majority of the population.

Nah (2)

SmallFurryCreature (593017) | about 2 years ago | (#41461175)

We didn't have TV at my house until I was in my teens.

And well... I am the result.

There goes your theory eh?

Re:no self control (2)

lister king of smeg (2481612) | about 2 years ago | (#41460579)

Is it really that hard to say no? if they through a fit either ignore them to show that their fit won't help or punish them them for it depending on the severity of their actions. thats what my parents did and we barley ever ate out. my mom always said it was cheaper to eat that lunches she made at home so he would eat that no fast food. she would also keep small healthy snacks in her purse and in the car. if We were whining for fast food she ask us is we wanted an apple we would usualy say no and then she would say then your not really hungry and proceed to ignore punish.

Pavlovian responses only last so long when trigged with no positive reinforcement

Re:no self control (0, Insightful)

Anonymous Coward | about 2 years ago | (#41460671)

Poor parenting? Are you serious? So the advertisers who have billions of dollars at their disposal to use
science against kids, are not to blame?

Actually they're using it against you, not your kids- your kids don't have any money. The association between pleasure and the company logo is formed because of the association of pleasure and the taste of the food. If you don't feed that slop to your kids, then it won't matter. If you're that worried about it, make a point of walking your kids past their dumpsters and fry oil vats behind the building every day, and pretty soon your kids will associate the "Golden Arches" with the smell of rotten meat and flies.

health uninsured parent

You obviously don't pay much attention to the news or politics.

In this context that would be supernatual parenting.

Bullshit. Get off your lazy ass and raise your kids. The amount of time and money you spend going to get McPuke burgers is more than you'd spend just frying up a few patties of ground lean on a whole wheat bun at home. But you don't want to do it, you don't feel like doing it, so instead you waste the gas to drive to the fast food place, sit in line, and order up some fat burgers. And don't forget to get the 24oz. jug of soda to wash it down, you know because that's so much easier than just giving your kids water (rolls eyes).

Re:no self control (0)

Anonymous Coward | about 2 years ago | (#41460573)

The point is that the such advertising makes parenting more difficult. If there is no advertising targeted on children, you can have tv, you can watch it occasionally and you do not have to do nothing special regarding the food. If there is a lot of kiddy advertising around, you can not turn on tv around kids, they still get see it in preschool or elsewhere and since kiddy advertising are quite effective they still want that food. You do not have to give it to them, but it is still a huge attraction for them. The difference shows up around teen age, when they go around the town by themselves.

When you spend a lot of money on making parenting harder, do not complain that parents fail more often. Of course they do, they would have to be much better parents then previous generation to counter that effect. (Not speaking about the fact that previous generation often considers healthy eating bullshit and buys grand-kids unhealthy food because of course "current parents obsess too much".)

You made the job harder, so yeah you are partly to blame. People do what they can and harder conditions cause less good average results - that holds for anything not only parenting. Analogy: incompetent management decisions causes low quality of the product looses quality. It is not that employees become lazier, it is that the conditions they work in are harder.

Re:no self control (0)

cheekyjohnson (1873388) | about 2 years ago | (#41460811)

The point is that the such advertising makes parenting more difficult.

Just about anything could make parenting more difficult. The Internet, television, advertisements, the existence of sharp objects (kitchen knives, for instance), etc.

Better ban it all because certain people can't handle those things! Or at the very least, it's partly their fault (which is bad for some reason).

Re:no self control (3, Insightful)

PolygamousRanchKid (1290638) | about 2 years ago | (#41461027)

I'd like to rephrase that a bit. No parent likes to be called a "poor parent", and all parents want to believe that they are doing the best for their children. However, the advertisers are a very powerful opponent. Parents need to view this as a challenge for them, that requires even more effort on their part, to achieve what is best for their children.

Fast food advertisers will always find a way to wiggle around any attempt to limit their effectiveness. The challenge for parents will always be there. It's up to the parents to master this opponent.

And, no, it is not simple and easy.

Re:no self control (5, Insightful)

jandersen (462034) | about 2 years ago | (#41461069)

lets blame advertisers for poor parenting.

Groan. Need I say more? *Groan*

This sort of response has always been stupid, in my view, but with the amount of knoledge we now have about nutrition, how we become obese, how advertising influences people etc etc etc, it is staggerign that there are still this sort of uninformed opinions about.

First of all, nobody is blaming it all on advertising - not least because there is a lot more going on than idiotic TV adverts. Like the fact that when you go to any shop (even so called health food shops) the ratio between sugary, fatty luxury snacks and appealing, genuinely healthy alternatives is something like one or two orders of magnitude, if I'm not much mistaken.

And secondly, blaming it on poor parenting or "lack of self-control" is just too much like blaming the victim. People make poor choices because they are not really given any real alternatives. It is so easy to blurt things like "just pull yourself together" - but do you even know how to do this? Can you teach this skill to others? Are you able to help people overcome their moments of weakness? If you know and cared, you wouldn't say this kind of shit.

Starts with first solid food... (4, Interesting)

mspohr (589790) | about 2 years ago | (#41460291)

There is good evidence that food preferences starts with the first solid food. Most infants (at least in the US) are started on white rice cereal and this has been shown to lead to a preference for high glycemic index foods (simple sugars and starches) leading to obesity. They have found that brown rice (low glycemic index) is much better.
Much better to start with low glycemic index foods (and stay with them for life).

Re:Starts with first solid food... (2)

Anonymous Coward | about 2 years ago | (#41460309)

has been shown to lead to a preference for high glycemic index foods

Citation please.

Re:Starts with first solid food... (1)

Anonymous Coward | about 2 years ago | (#41460347)

wrong website buddy, you want wikipedia

Re:Starts with first solid food... (4, Informative)

mspohr (589790) | about 2 years ago | (#41460471)

Don't usually reply to ACs who don't know how to use Google but here's one for a start:

Sun Q, Spiegelman D, van Dam RM, Holmes MD, Malik VS, Willett WC, and Hu FB. “White Rice, Brown Rice, and Risk of Type 2 Diabetes in US Men and Women. Archives of Internal Medicine. June 2010; 170(11):961-969.

Re:Starts with first solid food... (1)

Anonymous Coward | about 2 years ago | (#41461073)

Not the original AC.
That is all well and good, but I assume the GP is requesting citation for the link between first foods and adult life preference to high GI foods.

Re:Starts with first solid food... (1)

Anonymous Coward | about 2 years ago | (#41460949)

No it starts before that, breast milk already incorporates different tastes, depending on what the mother ate before (with some delay of course). A lot of people also feed their children with breast milk replacements, developed by large food companies. These stuff also help to drive children towards artificial/industrial food, as they in corporate different industrial sugars.

In short: If you want that the kid likes a wide variety of healthy food, eat that stuff while breast feeding.

Re:Starts with first solid food... (1)

Mindcontrolled (1388007) | about 2 years ago | (#41461169)

Hm. How does that work with basically all of south-east asia? The preference for milled white rice is as strong there as here, and rice mush is in all likelihood the first solid food asian kids receive. No obesity epidemic there, though. No question that brown rice is better for a variety of reasons, but I find it hard to see it as a causative agent for the current obesity epidemic.

Clearly McDonald's isn't included ... (0)

Anonymous Coward | about 2 years ago | (#41460305)

Their burgers taste like crap as does their nuggets. Their breakfasts aren't too bad but, kids don't eat breakfast at McDonald's.

The last time I ate at McDonald's, I ended up with projectile vomiting that lasted for three days. It was from McDonald's too as it was the only thing I had eaten that day and the previous that had the potential for contamination. (I was a poor student at the time and often skipped meals.) It is amazing how much strength your body can exert to empty your stomach quickly.

Re:Clearly McDonald's isn't included ... (1)

cyssero (1554429) | about 2 years ago | (#41460459)

The last time I ate at McDonald's, I ended up with projectile vomiting that lasted for three days. It was from McDonald's too as it was the only thing I had eaten that day and the previous that had the potential for contamination. (I was a poor student at the time and often skipped meals.) It is amazing how much strength your body can exert to empty your stomach quickly.

For starters, you'd probably had a crappy diet being a poor student and skipping meals. I doubt McD's had anything to do with your reflux apart from the fact it was food. And I know it's hyperbole, but if you're projectile vomiting for 3 days, you need to go to hospital.

parental self control (5, Interesting)

Anonymous Coward | about 2 years ago | (#41460313)

long before children develop self-control

This is true, self control is something that develops slowly and isn't present in young children. This is why parents need to provide a substitute for that self control. When I was young my family ate every meal at home, from healthy home cooked food. We NEVER ate at fast food joints, and weren't exposed to fast food advertising. Surprise, now in late middle age (50) I am thinner and in better physical condition than 95% of the country. I've run up flights of steps and seen 20 year olds who can't keep up without wheezing and having to stop for breath.

A whole generation of parents seems to have dropped the ball. I see children who eat every meal at McDonalds, and are obese by age 6. I see children who badly need exercise driven around by their parents for distances easily walkable. The parents are enabling this problem through lack of parental responsibility for their own children. This is not rocket science: if you eat twice as many calories per day as you burn, you're going to get fat. How did we get so stupid as a nation that we no longer understand this? It seems like whacking one's self on the thumb with a hammer, and wondering why it hurts... over and over and over, never learning that it's our own swinging of the hammer that hurts. Not all the advertising in the world can MAKE you go to McDonalds. You have to chose to do so. You are free to choose NOT to do so, and this is the choice I've made all my life.

It's just... bewildering to see people make the opposite choice, eat several big macs per day coupled with massive high calorie sodas and large fries, and then bitch about getting fat. Stop doing that! If you're a parent, instil a sense of basic reality in your children, and don't feed them a diet of fast food when they're young enough to be dependent on you. It makes me sick to see so many parents hauling their 5 kids to fast food joints for every single meal.

Re:parental self control (5, Insightful)

PolygamousRanchKid (1290638) | about 2 years ago | (#41460967)

I believe that all you say is correct. Unfortunately, that also requires a lot of diligence and discipline from the parents. I have the impression that most folks are simply looking for an easy scapegoat:

  • It's the fast food advertising's fault.
  • It's the large drink size fault.
  • It's the soda can's fault.

Until folks fess up and accept take the responsibility, and realize that they have to take the difficult road, this won't change. Someone or something else will always be the fault for their children's obesity.

please (1)

vencs (1937504) | about 2 years ago | (#41460369)

when I see my little nieces/nephews profusely excited at junk food, it feels bad but at the same time an inner voice says 'aren't these the one of the highest levels of excitement he/she is ever going to have, please don't let them down with big facts you know they cannot understand..'

PS: they hate me

Re:please (0)

Anonymous Coward | about 2 years ago | (#41460399)

Having an uncle whose a Slashdot user, I guess there isn't anyone out there who's really going to step up and help them get laid when the come of age right?

Re:please (0)

Anonymous Coward | about 2 years ago | (#41460453)

I hate society too!

Remind me again why I can't act like I'm 11 again?

Re:please (1)

Genda (560240) | about 2 years ago | (#41460617)

You can, hell, if you belong to the right family, you act 11 and become President.

Re:please (2)

Genda (560240) | about 2 years ago | (#41460725)

No, not even close. The highest possible level of excitement your nieces/nephews are ever going to have is the excitement of adventure, accomplishment, creation and invention, over coming a great challenge, seeking a great treasure and earning the right to hold it. Junk food doesn't even contain the most important thing that any meal should have and that is a sense of family, bonding, eating, loving, nourishing bodies and souls. That's why food is love. That's why fast food is predigested feces. If you aren't enjoying what you eat with people that you love, you are missing 98% of the point of putting food in your face. We need to bring back civilization, and dining is one of the oldest and most important civil expressions, the culinary arts are unique to each culture, and yet the same pattern abound. It is critically human to eat well, and share the experience with others. By the way, conversation about obesity are so twisted up in this culture. Our sense of what is beautiful is so messed up its disgusting. Here's a great revelation [guardian.co.uk] . Bon Appetit.

So where are the healthy food companies? (1)

HockeyPuck (141947) | about 2 years ago | (#41460397)

Why isn't Whole Foods (who btw doesn't only sell healthy foods) advertising at the same rate at the fast food companies trying to burn into our childrens' minds that broccoli and carrots are "extra yummy"...

Maybe if cauliflower and turnips were wrapped like a xmas present similar to a hamburger and put in a colorful Happy Meal box, kids would be clamoring for vegetables as well.

Re:So where are the healthy food companies? (0)

Anonymous Coward | about 2 years ago | (#41460675)

Because cauliflowwer and turnips are not as addictive as fat + cheeze + sugar.
So they are not only manipulating behaviour, but they are manipulating it toward
a bad addiction.

Re:So where are the healthy food companies? (1)

X0563511 (793323) | about 2 years ago | (#41460881)

Because cauliflower and turnips taste at best mediocre, even as an adult? You actually expect a child to LIKE that?

At least pick vegetables that taste good.

Won't children please think of the someone? (1)

istartedi (132515) | about 2 years ago | (#41460405)

Your parents are worried. Come on kids. Do it for them.

poorly controlled study? (4, Insightful)

king neckbeard (1801738) | about 2 years ago | (#41460417)

From TFA

The study, conducted at the University of Missouri-Kansas City and the University of Kansas Medical Center, selected 120 popular food and non-food brands, including McDonald's and Rice Krispies, and BMW and FedEx.

Were there brands that kids would care about shown as well, or just brands that they happen to know? I don't really see FedEx lighting up the pleasure center in a kid's brain, but Toys'R'Us or Mattel might. Other listed logos from the study are the Target bulls-eye and the Energizer Bunny. I might expect the bunny to cause a little bit of pleasure, but the cuteness of bunnies is balanced with the boringness of batteries.

Re:poorly controlled study? (0)

Anonymous Coward | about 2 years ago | (#41460991)

Well for that detail, you have to read the study. However, they tried to find out if the logos triggered their appetite. Honestly, that would not happen with FedEx with me. Nevertheless, you need the study to find out. Most likely Toys'R'Us is among the 120 brands. However, I cannot get the article for free (strange research should be available to the public).

http://cas.umkc.edu/psychology/brain/publications.html#all

This is common no matter the symbol or era (1)

assemblerex (1275164) | about 2 years ago | (#41460427)

If ancient times, it was the grape, honey and figs.

the parent! (1)

Anonymous Coward | about 2 years ago | (#41460497)

The parent aginst a fast food logo now, the why never thinking. Children, the popular brand will rise marketed under nonfood brand, but hard avoiding burger and fry so is no fault of them. Nothing remain, nothing costed but difficulty and obese. It harm knee from excess carry wieght, unless thinner while child or young, also harming heart and brain. Heart attacks and strokes will happen after the rising diets eating ifen.

Don't worry... (4, Funny)

Black Parrot (19622) | about 2 years ago | (#41460499)

When they reach puberty the logos will be replaced by other images, which they can easily find on the internet.

Re:Don't worry... (0)

Anonymous Coward | about 2 years ago | (#41460783)

Bacon? o.o

Re:Don't worry... (1)

RivenAleem (1590553) | about 2 years ago | (#41460941)

No, bare, naked circuit boards, stripped and un-crimped network cables and/or long hard stick of RAM (depending on your preferences ofc)

oh, and lolcats.

Re:Don't worry... (1)

Grayhand (2610049) | about 2 years ago | (#41460923)

When they reach puberty the logos will be replaced by other images, which they can easily find on the internet.

Like Playboy Bunnies?

Nothing New (1)

r0kk3rz (825106) | about 2 years ago | (#41460501)

It's already a well known fact that the reward centres of people brains can be manipulated into firing in anticipation of a reward [alexc.me]

Nothing to see here, new generation! (0)

Anonymous Coward | about 2 years ago | (#41460505)

All you want is a Pepsi...


oAuuuuuuuuuuA
Auuoooou(##)uA
IoouuuuuuuuooI
IoooooooouuuuI
IooooooooioiuI
Io.::::.oIuIoI
I::::ooo:uuioI
I;,,;;;;;IuIuI
Ioo;;;;ooioioI
IooooooooIuIuI
IoooooooouuuoI
VooooooooIuIuV
oVuuuuuuuuuuV

Just one Pepsi!

Hippies (0, Troll)

tbird81 (946205) | about 2 years ago | (#41460571)

So some losers who are ideologically opposed to corporations do a study showing the results they want, and drawing the conclusion they intended to make at the start.

Obviously a kid is going recognise McDonalds over FedEx! WTF?! How is this research? I know autism can be difficult to diagnose, but if your child goes wild over the FedEx logo - they have autism.

Kids enjoy eating certain foods, kids enjoy playing, kids often like being around mum or dad. Is it such a crime that kids enjoy going to McDonalds? As long as you only take them there for a special occasion, what's the problem? It's the parents who feed them that shit every day with the issue.

Re:Hippies (0)

Anonymous Coward | about 2 years ago | (#41460711)

You seem confused... ....losers who are ideologically opposed to corporations

seems to imply that they are losers because they seem to think a corporation(s) can be bad

------feed them that shit

  referring to McDonalds' (a corporation) food, implying it is
bad corporation for providing shit food (unless your definition of a good corporation is one the provides shit food), which by your own logic makes you
the very loser you seem to bash...

Bravo

Re:Hippies (0)

prefec2 (875483) | about 2 years ago | (#41461031)

You obviously didn't read the study or read the linked articles. They used 120 brands, the journalist picked some out of them. Most likely on the basis of a personal preference. And yes for a good study you also have to add logos, which fall in the category "should not produce a response", otherwise you cannot argue that the response to McDonald's is not a normal reaction to recognizing logos.

You are just a damn flamebait, who does not like, that corporate practices in marketing are contra productive for society. Honestly, get over it. The neo-liberal concept is just an ideology just like communism, socialism or any other economic concept. They are artificial and all use oversimplification when it comes to humans, the environment or model processes. As a modern human, you should know that there are limits to all of those concepts and they should not be overstretched. Especially they should not be turned into an ideology, where everything that sheds negative light on your idea is bad and must be fought. It is you ideology which has the problem, not your study.

Re:Hippies (1)

Mashiki (184564) | about 2 years ago | (#41461051)

It's a poorly controlled research study. Let's be realistic here, the majority of people on /. ate the same stuff 25-35 years ago that kids are eating today. The only difference is what? Ads might have gotten a big flashier. The food portions in the boxes have gotten smaller, and what you buy has shrunk in size when you get that 1/4 pounder hamburger.

I don't crave anything anymore than what I did then, and my parents indulged us as kids too. Oddly we don't eat out other than maybe once every two weeks if that as a treat to ourselves. The difference is as you said, parents who simply feed it to kids every day. Moderation is the key, much like kids who sit on their backsides and go DUURRRrrrrrr...at the TV/computer/etc. I honestly hate mc donalds well outside of their fillet o'fish sandwhiches, which are pretty tasty.

No kidding. (1)

mosb1000 (710161) | about 2 years ago | (#41460575)

I'm getting hungry just reading about it.

Re:No kidding. (0)

Anonymous Coward | about 2 years ago | (#41460717)

The same thing can be said of music. Have you ever noticed that a fast, upbeat, often heavy bass, song on the radio causes you to drive faster especially on the highway? In heavy traffic I generally listen to news radio, talk radio, or country music - in the order presented - which calms me...well except for some talk radio. If it gets too intense I can always listen to some Justin Townes Earle or Steve Earle.

Small Sample Size (1)

ohnocitizen (1951674) | about 2 years ago | (#41460613)

They tested the kids on Toddlers and Tiaras. Specifically they tested Honey Boo Boo like 50 times.

What about the parents? (3, Insightful)

SciCom Luke (2739317) | about 2 years ago | (#41460693)

I always had the faint residual of an idea there is such a thing as 'parents' who come in to the picture when children are about to do something that is not good for them. That these carbon based lifeforms have a function of guiding children through early life, which includes warning them of marketing bastards and teaching them to think for themselves before they believe anything to see and hear and read. But that idea might be caused by social phenomena of the previous century...

A "Clockwork Orange" treatment can fix that . . . (1)

PolygamousRanchKid (1290638) | about 2 years ago | (#41460799)

Condition those kids get nauseous and suicidal at the sight of fast food logos.

Make sure you have child lock doors on your car, in case they decide to jump out.

Our lives would be much easier without choice and free will.

"Conform to the norm!"

Re:A "Clockwork Orange" treatment can fix that . . (1)

iserlohn (49556) | about 2 years ago | (#41460915)

Funny you mention that. It seems that "marketers" that have discovered that free will was an illusion long ago, hence this story.

We've been exposed to this clockwork orange treatment for much longer than you think. Logos of brands flashing before our eyes and all...

Re:A "Clockwork Orange" treatment can fix that . . (2)

prefec2 (875483) | about 2 years ago | (#41461075)

Being triggered by conditioning through experience has nothing to do with free will. Do not confuse impulse with free will.

Second, your idea would lead to high rates of children suicides, as these logos are everywhere. Especially large cities would be uninhabited (if parents are included) or at least the kids would be all gone and the US would die out in one generation. I guess there are some people in the Middle East who find that idea quite tempting.

The best thing would be a restriction on advertising. And the truth about the food. Also the conditioning for fast food happens already at the time of breast feeding, when mothers eat fast food, it ends up in the milk and therefor in the baby. So if mothers eat wrong the kids eat wrong. The trigger with the logo is added to that later.

Because the 10 seconds... (1)

Spectrumanalyzer (2733849) | about 2 years ago | (#41460885)

...of pleasure savoring the flavors of a juicy burger, makes the hours of obesity, farts and suffering seem like a walk in the park.

A story one of my professors told me. (0)

Anonymous Coward | about 2 years ago | (#41460961)

She stopped allowing her children to watch broadcast television. She would buy DVD's of tv shows, but not broadcast television.

Without commercials, when Christmas came, she asked her kids what they wanted, and they weren't horrible little monsters, (like I was when I was a kid... God... my Christmas lists...). Toy companies know that most toys are bought because kids act like little monsters until they get what they want.

Kids are so impressionable that it's pretty much brain washing, and this pretty much confirms it.

NON STORY. (1)

Anonymous Coward | about 2 years ago | (#41461071)

Can this be called a repost of an older story, in which a guy named Pavlov got some dogs to salivate in response to ringing a bell?

The only difference here is that the bell being rung is a Taco. (A Taco Bell?)

Stupid.... (0)

Anonymous Coward | about 2 years ago | (#41461099)

FTFA "selected 120 popular food and non-food brands, including McDonald's and Rice Krispies, and BMW and FedEx." - this is a really stupid study. Why would anyone's brain (especially a child or 10-14 year old kid) have their pleasure or appetite center be stimulated by FedEX?

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