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Television Network Embeds Android Device In Magazine Ads

samzenpus posted about 2 years ago | from the calling-all-ads dept.

Advertising 115

Revotron writes "Readers of Entertainment Weekly might be shocked to find their magazine is a good bit heavier than normal this week. US-based broadcaster CW placed an ad in Entertainment Weekly which uses a fully-functional 3G Android device, a T-Mobile SIM card, and a specialized app to display short video advertisements along with the CW Twitter feed. Writers at Mashable were willing to geek out with a Swiss Army knife and a video camera to give us all the gory details as they tore it down piece-by-piece to discover the inner workings of CW's new ad."

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Stupid (-1)

Anonymous Coward | about 2 years ago | (#41554291)

Android is shit. 'Nuff said.

Re:Stupid (4, Insightful)

mmell (832646) | about 2 years ago | (#41554331)

Android is the shit.

'Nuff said.

Re:Stupid (-1, Flamebait)

MobileTatsu-NJG (946591) | about 2 years ago | (#41554725)

Android is the shit.

Fap fap fap.

Re:Stupid (-1, Offtopic)

MobileTatsu-NJG (946591) | about 2 years ago | (#41554891)

You're free to mod my post down if you like, but imagine if I had said "iPhone is the shit". Oh, gee, I'd be a stupid fanboy, right?

Pssst! Hey! (3, Funny)

Anonymous Coward | about 2 years ago | (#41554915)

Zip up, your persecution complex is showing.

Re:Stupid (2, Insightful)

Mr. Slippery (47854) | about 2 years ago | (#41555143)

but imagine if I had said "iPhone is the shit". Oh, gee, I'd be a stupid fanboy, right?

If iOS was free and flexible enough for a project like this, you'd have a point. It would be "the shit". But it's not, it's locked-down proprietary garbage meant to keep Apple in control of every device that runs it.

Re:Stupid (-1)

Anonymous Coward | about 2 years ago | (#41555293)

Oh, look, Fandroids gathering up their mod points to save face.

It's okay as long as you're with your fellow cult members, right?

Re:Stupid (1, Flamebait)

MobileTatsu-NJG (946591) | about 2 years ago | (#41555803)

I agree It's a shame Apple won't open up iOS so that we can fill up our landfills with magazine advertisements that are capable of phoning home.

But, hey, it's running Android! Fap fap fap!

Re:Stupid (1)

Anonymous Coward | about 2 years ago | (#41556139)

If 1000 copies can fill landfills I'd be supprised.

More like this kept 1000 shit phones out of the landfills and in the hands of collectors.

Re:Stupid (0)

Anonymous Coward | about 2 years ago | (#41556435)

[iOS is] locked-down proprietary garbage

On my Android phone I need to change some paramters in dhcp.conf. It is apparently owned by root.

To do so, I apparently need to identify a vulnerability in a binary which will lead to root privilege escalation.

What's locked-down now?

Re:Stupid (1)

Applekid (993327) | about 2 years ago | (#41559191)

[iOS is] locked-down proprietary garbage

On my Android phone I need to change some paramters in dhcp.conf. It is apparently owned by root.

To do so, I apparently need to identify a vulnerability in a binary which will lead to root privilege escalation.

What's locked-down now?

Why did you buy your phone from such a consumer-hostile company if you wanted to do such things? If you want Android, you have plenty to choose from, the complete continuum from locked down systems that brick or factory reset themselves after installing an unauthorized bootstrap all the way to ones where you just plug it in and do a few adb commands. That's part of the beauty: you have choice.

With Apple you have no choice, at least non-superficial choices. You can get the locked down iPhone 5 in black or the locked down iPhone 5 in white.

Re:Stupid (3, Interesting)

Swampash (1131503) | about 2 years ago | (#41555397)

Android was designed as an advertising channel. Seems to be working as intended.

Re:Stupid (4, Funny)

Robert Zenz (1680268) | about 2 years ago | (#41555863)

Android is Linux...without all the good stuff.

Re:Stupid (1)

flappinbooger (574405) | about 2 years ago | (#41557043)

Android is Linux...without all the good stuff.

But it's still linux, and that's plenty good enough 'round these parts, fella.

Re:Stupid (1)

Big Hairy Ian (1155547) | about 2 years ago | (#41556307)

Is Apple paying for Mod points or something???

How in the planet of fuck did this get modded up?

Re:Stupid (0)

Anonymous Coward | about 2 years ago | (#41559415)

"Android is shit" (-1 Troll)

"Android is the shit" (+5 Insightful)

I get the feeling that the Slashdot editors (you know, the guys with unlimited mod points), are actually Google employees.

Re:Stupid (1)

santax (1541065) | about 2 years ago | (#41556109)

Yeah yeah, btw, lovely purple picture you have there, is that an acid-filter?

Where are they? (5, Informative)

Beavertank (1178717) | about 2 years ago | (#41554305)

Yes, but only 1000 of the magazines contain the electronic ad, and unfortunately they seem to be hard to come by. I've looked everywhere and have yet to find one.

Re:Where are they? (4, Insightful)

mrchaotica (681592) | about 2 years ago | (#41554319)

Clearly, anyone who's first hearing about this from Slashdot never had a chance!

Re:Where are they? (1)

Beavertank (1178717) | about 2 years ago | (#41554327)

Probably. I heard about it the morning they came out and went looking right then, but apparently nowhere I looked got one (or the employees had already set the one(s) they got aside for themselves).

Re:Where are they? (0)

Anonymous Coward | about 2 years ago | (#41557045)

Clearly, anyone who's first hearing about this from Slashdot never had a chance!

WTF is a "magazine"?

Re:Where are they? (5, Informative)

qubezz (520511) | about 2 years ago | (#41554601)

News of the insert was posted on September 23 [nytimes.com] , so this news is hitting slashdot kinda late to actually find one. Word is that they were just in NY and LA.

Re:Where are they? (1)

No Grand Plan (975972) | about 2 years ago | (#41554819)

-----------I've looked everywhere and have yet to find one.

Then you haven't looked everywhere.

Re:Where are they? (1)

Joce640k (829181) | about 2 years ago | (#41556247)

Yes, but only 1000 of the magazines contain the electronic ad, and unfortunately they seem to be hard to come by. I've looked everywhere and have yet to find one.

Really? You think the people in the shop/delivery truck didn't grab them...?

Re:Where are they? (1)

rwise2112 (648849) | about 2 years ago | (#41557651)

Naw probably just dumped them in the sewer! Man these are extra heavy this time!

Link to the article and video (4, Informative)

Paska (801395) | about 2 years ago | (#41554321)

Here's the direct link to the actual article and video: http://mashable.com/2012/10/02/ew-has-smartphone-inside/#92851Some-Chinese [mashable.com]

Re:Link to the article and video (5, Funny)

BasilBrush (643681) | about 2 years ago | (#41554379)

The mystery of Android's high market share but low browser share is finally solved.

Re:Link to the article and video (0)

Anonymous Coward | about 2 years ago | (#41555159)

Here's the direct link to the actual article and video: http://mashable.com/2012/10/02/ [mashable.com] ew-has-smartphone-inside/#92851Some-Chinese

Entertainment Weekly = EW (as in disgusting).

Idiot commentators (2, Insightful)

Anonymous Coward | about 2 years ago | (#41554403)

Interesting to see the tear down, but could they have found a more annoying couple of idiots for the commentary?

Re:Idiot commentators (1)

Anonymous Coward | about 2 years ago | (#41555091)

CmdrTaco was busy.

Re:Idiot commentators (2)

Joce640k (829181) | about 2 years ago | (#41556281)

It was pure comedy.

What exact is an "old school USB port"? Looked like a normal mini-USB port to me (ya?)

Senior tech analyst? (5, Interesting)

citizenr (871508) | about 2 years ago | (#41554425)

I like how g4tv's "Senior tech analyst" cant tell lcd display from camera module.
The battery is refueling? WHAT? Watching that video is painful.

Re:Senior tech analyst? (1)

Anonymous Coward | about 2 years ago | (#41554551)

I know, i was cringing, they guy also seems like a bit of a prick.
The girl does seems more knowledgeable and alot better composed.

Re:Senior tech analyst? (1)

dadioflex (854298) | about 2 years ago | (#41555857)

I know, i was cringing, they guy also seems like a bit of a prick. The girl does seems more knowledgeable and alot better composed.

Sadly that's how Tech reporting works. They feel the need to have a bald man in glasses presenting, as eye-candy for the geeks. Sex sells.

Re:Senior tech analyst? (1)

Anonymous Coward | about 2 years ago | (#41556285)

Are you serious? Half of her lines where repeating what he said.

Re:Senior tech analyst? (4, Interesting)

mastershake82 (948396) | about 2 years ago | (#41554583)

Seconded... they can't figure out that basically, a directional style type navigation device is missing and they keep trying to navigate with what is clearly a spot for the android home, search, back, menu hotkeys.

Only thing I was interested in was, can you take the SIM out and will it work in another device?

Re:Senior tech analyst? (1)

bonehead (6382) | about 2 years ago | (#41554939)

Only thing I was interested in was, can you take the SIM out and will it work in another device?

And also what are the details of the account associated with it? How much data will you be able to download with it? On what date does the account end and the sim becomes useless?

Re:Senior tech analyst? (1)

devjoe (88696) | about 2 years ago | (#41557453)

T-Mobile does have monthly prepaid plans [t-mobile.com] so I'd expect it is something like this, paid for a month starting at the time they put these things together, which means they probably have a week or so left on them now.

Re:Senior tech analyst? (2)

lomedhi (801451) | about 2 years ago | (#41554689)

Yeah ... a second battery? You can clearly see that there is an EMPTY button battery receptacle on the small, obviously re-purposed, PCB with the activation switch.

Re:Senior tech analyst? (5, Insightful)

Anonymous Coward | about 2 years ago | (#41554853)

Keep in mind you're going into this, slouched back in your chair, with full knowledge that this thing is an Android phone.

They're delving into this for the first time expecting maybe a more sophisticated version of the Esquire eInk cover. [makezine.com] The last thing they expect is to find a repurposed phone with pretty much all the hardware intact. Plus they're recording it live. They're figuring out things on the spot and thinking out loud so it won't be a boringly quiet video. If you had the magazine ad in front of you and picking it apart, you too would be saying or thinking a series of "what/why the fsck is that piece there?"

Re:Senior tech analyst? (0)

Anonymous Coward | about 2 years ago | (#41555619)

yea, but I wouldn't have said "Oh wait! What is this? A second battery!"

Re:Senior tech analyst? (0)

Anonymous Coward | about 2 years ago | (#41556067)

Ever had one thing in mind but accidentally said something technically wrong, but not too far off the mark?

Perhaps he meant to say "a place for a second battery?" I don't know, and neither do you. I just know it's easy to look over what I just typed and hit the delete key to correct trivial mistakes before I click the submit button.

Re:Senior tech analyst? (1)

ilikenwf (1139495) | about 2 years ago | (#41555537)

This is the result of G4, "TV for Lamers" I mean gamers...buying the once great TechTV (prior to that ZDTV), and filling it with games, rap videos, anime, and boobiez with a minute bit of tech thrown in. Of course, we can credit them for causing Leo Laporte to create TWiT and Kevin Rose to create Rev3, however I still miss ZDTV and TechTV myself.

good thing directv dropped this crap and pulled VS (1)

Joe_Dragon (2206452) | about 2 years ago | (#41555625)

good thing directv dropped this crap and pulled VS for some time about 2 years ago.

Comcast sucks and NBC will soon be pulled down to the same level of crap.

Re:Senior tech analyst? (0)

Anonymous Coward | about 2 years ago | (#41556771)

I like how neither of those people are employed by G4tv...

Only 1000 copies, so you probably won't get one (3, Informative)

Qubit (100461) | about 2 years ago | (#41554465)

Yes, this is cool, but I can't go out to Barnes and Noble and pick up a copy of this week's magazine and expect to find some fun electronics inside.

Entertainment Weekly is only producing 1,000 of these digital advertising-enhanced issues, so if you want a nearly free smartphone that, with a good deal of nudging, actually works, you better run, not walk, to your nearest newsstand.

More info from original source @ mashable [mashable.com]

Re:Only 1000 copies, so you probably won't get one (2)

chalker (718945) | about 2 years ago | (#41554605)

According to the original mashable article (http://mashable.com/2012/10/02/twitter-entertainment-weekly-ad/) The 1000 copies were only distributed in New York and Los Angeles.

See this PR-SCAM before! (0, Insightful)

Anonymous Coward | about 2 years ago | (#41554577)

We've seen this type of PR SCAM many times before, once where they had e.g. e-paper devices in them, which were EXTREMELY LIMITED circulation only in NYC and LA.

So unless these start popping up in the 100,000s of copies, PLEASE don't play into the marketers' card and just ignore it.

Re:See this PR-SCAM before! (4, Insightful)

bonehead (6382) | about 2 years ago | (#41554953)

How exactly is this a scam?

What exactly will I lose if I fall for it? And what would falling for it entail?

I'm a little unclear on what the scam part is here.....

Re:See this PR-SCAM before! (0)

Anonymous Coward | about 2 years ago | (#41555911)

How about your time driving to the newstand, and possibly the purchase price of a copy of the publication only to find out that the only two cities considered important enough to be included in this Willie Wonka contest are LA and NYC?

Re:See this PR-SCAM before! (0)

Anonymous Coward | about 2 years ago | (#41556119)

So the scam is to trick me into driving out to the news stand in hope of finding a magazine stuffed with a horribly damaged phone running in Chinese?

Tell this to the next "Windows support" person who calls your phone. They'll get a good chuckle out of it.

Re:See this PR-SCAM before! (0)

Anonymous Coward | about 2 years ago | (#41556117)

you're paying attention and/or talking about the thing, (read: free press) without deriving any benefit from it. that's how.

Re:See this PR-SCAM before! (1)

rwise2112 (648849) | about 2 years ago | (#41557757)

So a succesful marketing plan - hardly a scam

Re:See this PR-SCAM before! (1)

Applekid (993327) | about 2 years ago | (#41559255)

I would argue that successful marketing, by definition, is a scam. It's about tricking you into thinking things you wouldn't ordinarily think, want things you wouldn't ordinarily want, and dislike things you wouldn't ordinarily dislike.

Re:See this PR-SCAM before! (1)

scubamage (727538) | about 2 years ago | (#41559919)

I agree. It got me to run downstairs and check the shelves of our news stand. The woman had an adorable smirk and playfully started in with, "Hmm, lookin for the fancy one! Sorry!" Ultimately it led to a fun couple minutes of conversation, a little bit of exercise, and me flipping through a magazine I've never looked at before. For a "scam" I really don't feel very scammed. In fact, I think my day is better for it.

Re:See this PR-SCAM before! (0)

Anonymous Coward | about 2 years ago | (#41556149)

"Readers of Entertainment Weekly might be shocked to find their magazine is a good bit heavier than normal this week. US-based broadcaster CW placed an ad in Entertainment Weekly which uses a fully-functional 3G Android device, a T-Mobile SIM card, and a specialized app to display short video advertisements along with the CW Twitter feed. Writers at Mashable were willing to geek out with a Swiss Army knife and a video camera to give us all the gory details as they tore it down piece-by-piece to discover the inner workings of CW's new ad."

You are being deceived. What IS the truth is that there are 1,000 copies of this magazine that have this "ad". On a circulation of 1,781,934 that is a negligible number. But the blurb makes it sound like it applies to everyone.

This happened before, in 2009, but then it was made clear it was a very limited subset of readers that would "find their magazine a good bit heavier":
http://news.slashdot.org/story/09/08/20/202243/a-video-ad-in-a-paper-magazine

Painfull (0)

Anonymous Coward | about 2 years ago | (#41554589)

Oh god that girl was horrible to listen to. Dat front facing camera..... right.

Big question - Should I buy EW this week? (1)

OzPeter (195038) | about 2 years ago | (#41554595)

Is it worthwhile buying for any reason other than "Oh look .. cool shit!"???

Re:Big question - Should I buy EW this week? (1)

Obfuscant (592200) | about 2 years ago | (#41554703)

Do you need any other reason?

But no, not if they are already gone, and only found in NY and LA.

well you can start a premium rate text messages (0)

Anonymous Coward | about 2 years ago | (#41555235)

well you can start a premium rate text messages systems can use this phones SIM card to sign up for it.

Way to devalue the Android brand (0)

badford (874035) | about 2 years ago | (#41554597)

you're not going to find an ipad in a magazine anytime soon. this show Joe and Sally consumer that Android is commodotized. Don't flame me, I love Big-Bird!

Most awesom (1)

AndyKron (937105) | about 2 years ago | (#41554623)

That is one of the most awesome things I've ever seen!

Re:Most awesom (0)

Anonymous Coward | about 2 years ago | (#41556683)

If you think that's awesome, try typing porn into google image search with the safe filter off!

Android update cycle (-1, Flamebait)

haus (129916) | about 2 years ago | (#41554625)

A throwaway device as part of a magazine, finally we have an android device where the complete failure of generally available updates will not disappoint their users.

Re:Android update cycle (-1, Troll)

BasilBrush (643681) | about 2 years ago | (#41554807)

Finally an Android that is both fit for purpose and not a copy of an iPhone.

Re:Android update cycle (0)

Anonymous Coward | about 2 years ago | (#41554943)

Copy the iPhone? Has apple ever made anything original. I though all they did was repackage what was already available but geared for the masses.

Re:Android update cycle (0)

bonehead (6382) | about 2 years ago | (#41555063)

Has apple ever made anything original.

Actually, the iPhone, while not strictly "original", was a MASSIVE step forward in the smartphone world. At the time, the next best thing was the Treo which came with one of two crappy operating systems, and had a low-rez, stylus based touchscreen. At the time, watching SJ's keynote announcing and demonstrating the iPhone was a gigantic "Holy Shit I Want One!" moment for people like me who were trying to make real use of the smartphones of the time and being constantly frustrated by their limitations. (It wasn't yet known how ridiculously locked down the iPhone ecosystem was going to turn out to be.)

The tech in the iPhone may not have been Apple's invention, but it's not like you could just run down to your local Verizon store and buy anything remotely similar at the time. That part was all Apple.

And, no, I'm not an Apple fan-boy. I had a 1st gen iPhone and won't ever have another. But credit's gotta go where credit's due. And, yes, anyone enjoying their Android phone today probably owes Apple a big thanks. Smartphones wouldn't be anywhere near where they are today had the iPhone not changed the rules of the game.

Re:Android update cycle (0)

Anonymous Coward | about 2 years ago | (#41555711)

Has apple ever made anything original.

Actually, the iPhone, while not strictly "original", was a MASSIVE step forward in the smartphone world. At the time, the next best thing was the Treo which came with one of two crappy operating systems, and had a low-rez, stylus based touchscreen.

Maybe in the US. The rest of the world had the E90 [wikipedia.org] . The only bit of tech the iPhone newly introduced to the smartphone market was the stylus- and glove-proof capacitive touchscreen, and whether that's even an improvement or not depends totally on your use cases.

Re:Android update cycle (0)

Anonymous Coward | about 2 years ago | (#41559039)

Copy the iPhone? Has apple ever made anything original. I though all they did was repackage what was already available but geared for the masses.

Apple is suing me for my gold-plated butt plug business. Apparently they think they have a patent on expensive crap for assholes.

Not that surprising (4, Insightful)

steveha (103154) | about 2 years ago | (#41555015)

If you custom-build a board, and cost-engineer it so that it just has the components you actually need, you are spending a whole bunch of money up-front (mostly, the salaries of the engineers who do the custom board design). This will pay off if you ship a large volume. This up-front cost is called "NRE", for "non-recurring engineering costs"; the final cost of your product is NRE divided by the number of units you ship, plus the actual cost of the unit (parts and assembly).

If you know you are shipping exactly 1000 magazines with this gimmick inside, a custom board makes no sense; the NRE would totally wipe out the per-board savings. The cheapest option would be a stack of pre-built boards that someone has lying around, maybe from a phone that was current technology two years ago. It wouldn't surprise me if the ROM contains an off-the-shelf build of Android, just with one additional app installed and set always to run at boot-up. They could have built a custom ROM image of Android, for example with the phone app removed, but why bother? (And clearly the phone app was not in fact removed, as the Mashable folks used it to place a call.)

steveha

what about the LIVE SIM card and not removeing (1)

Joe_Dragon (2206452) | about 2 years ago | (#41555247)

what about the LIVE SIM card and not removing the phone app removed and rest of the OS can put the CW on the hook for all kinds of phone fees and they better hope some does not say pick this up and goes out side of the usa and then CW is paying like $20 a meg for data.

Re:what about the LIVE SIM card and not removeing (0)

Anonymous Coward | about 2 years ago | (#41555923)

If they used prepaid SIMs from T-Mobile/AT&T or Tracphone they have nothing to worry about. Their expense is fixed at the point of sale.

Re:what about the LIVE SIM card and not removeing (1)

Splab (574204) | about 2 years ago | (#41556113)

Yes, because if the OS is exposed, all sim cards are in rape me mode?
First of all, roaming is something you must enable on the sim card profile, this can be restricted by the pin2 code and/or on operator level.
Secondly, depending on technology on the operator side, it's fairly easy to restrict the card to x MB of data and disable mobile calls.

Re:what about the LIVE SIM card and not removeing (1)

scubamage (727538) | about 2 years ago | (#41559889)

Correct. The SIM card just identifies the profile, all of the features that the card is/isn't allowed to use are stored on the provider's side in the HSS/database server.

Re:Not that surprising (1)

marqs (774373) | about 2 years ago | (#41556647)

As I said in reply to another post.
I'm fairly confident is a A810 Wcdma 3G they are using.
It cost about $35 when buying a single unit. But you could get it for less than $25 if you buy at least 500.
I think we may see more of this...

DOH! (1)

antdude (79039) | about 2 years ago | (#41555051)

Crap, I got this issue and I tossed it. I didn't even know that was there! I do remember those ads pages, but not its video.

Are they spying on us?

Re:DOH! (1)

bonehead (6382) | about 2 years ago | (#41555085)

Yes, of course they are.

But probably not with this device.

The guys in the video are really fucking stupid. (5, Insightful)

GNUALMAFUERTE (697061) | about 2 years ago | (#41555059)

I don't know who this mashable guys are, but they are truly fucking stupid. It took them 10 minutes of staring at what was OBVIOUSLY a fucking smartphone mobo in order to realize that it was one. And they sounded surprised!. Hey, you said it was playing video and receiving tweets, so what the hell did they expect it to be, a vacuum cleaner? They also looked at what was clearly a phone camera, missing the lens and with the CCD exposed, and they where like "is that a CCD, I think it looks like a CCD. Dude, you've got something shaped like an smartphone motherboard, with a smartphone battery, a smartphone LCD, a SIM card, and a USB port, and you wonder about what it is? The funniest part is that the article introduces them as "The technical wizards at Mashable". WTF.

Re:The guys in the video are really fucking stupid (1)

Anonymous Coward | about 2 years ago | (#41555295)

Only thing I can think is they are playing down to the lowest common denominator, in which case, dumb or smart, they are pretty good actors.

Re:The guys in the video are really fucking stupid (1)

flimflammer (956759) | about 2 years ago | (#41555893)

Obviously calling them technical wizards was in jest, but you had to go and take everything at face value. Are you related to buzz killington?

Re:The guys in the video are really fucking stupid (2)

jimicus (737525) | about 2 years ago | (#41556363)

They spent most of those 10 minutes saying "It looks like a blackberry". So I don't think it's fair to say they didn't know it was a smartphone.

Re:The guys in the video are really fucking stupid (2)

scubamage (727538) | about 2 years ago | (#41560023)

You've obviously never broken down mystery technology before. It's very easy to armchair QB when you have a headline in front of you saying "TELEVISION NETWORK EMBEDS ANDROID DEVICE..." These folks didn't have that benefit. You're suffering from a commonly experienced psychological phenomenon called "hindsight bias." [wikipedia.org] The fact is, in 10 minutes they took the device and were able to largely ID it. That's pretty good.

If you think you can do better, by all means open a tech website, have a better product to appeal to the masses, and steal all of their viewers away with your amazing tech savvy (since you can do it better than them). Until you prove your prowess, though, kindly STFU.

So why are smart phones so expensive. (1)

Anonymous Coward | about 2 years ago | (#41555097)

If the innards are cheap enough that you can gut a phone and put it in a cheap magazine, how come cell phones cost so much? I call bullshit on $600.

Re:So why are smart phones so expensive. (2)

petermgreen (876956) | about 2 years ago | (#41555487)

Bottom of the barrel smartphones are not that expensive, closer to $200 maybe less than that. Still too much to include in regular copies of a magazine though.

This was NOT in most copies of the magazine, it was in a tiny fraction and seems pretty clearly to have been done as a publicity stunt.

Re:So why are smart phones so expensive. (0)

Anonymous Coward | about 2 years ago | (#41555615)

Android based phones are priced at less than $40 now in retail stores in China.So I guess with removing some stuff that they didn't need, this could come down to $20 and less. The publicity stunt would have cost $20,000, which is less than a few online ads and they get free exposure for it by noteable media outlets.

Re:So why are smart phones so expensive. (1)

scubamage (727538) | about 2 years ago | (#41560049)

Agreed. The lens on the CCD most likely would be a significant expense. I'm honestly surprised they included a LI-ION battery (looks to be ~1000-1500mAh) when they could have used a few 1.5v batteries watch batteries for cheaper. Second highest expense for the unit was probably the LCD display.

Re:So why are smart phones so expensive. (1)

marqs (774373) | about 2 years ago | (#41556601)

I think i found the model they where using A810 Wcdma 3G. It cost about $35 when buying a single unit.
But you could get it for less than $25 if you order atleast 500, and i also think you could reduce that price when buying without the cover. If they did well in negotiating I'm guessing around $10-20/unit

Re:So why are smart phones so expensive. (1)

jonwil (467024) | about 2 years ago | (#41557111)

Looking at this example of a bottom-of-the-barrel phone and saying "hey, how come fancy smartphones cost so much" is like looking at the cheapest of Chinese-made cars and saying "how come that BMW over there costs so much"

so who will get hit with roaming fees if this used (1)

Joe_Dragon (2206452) | about 2 years ago | (#41555187)

so who will get hit with roaming fees if this is used out side of the USA???

and can I call overseas with it's sim as well?

My Name is Judge (0)

Anonymous Coward | about 2 years ago | (#41555199)

Why was my first thought of Gob putting this in Franklin to make him talk?

Re:My Name is Judge (1)

neminem (561346) | about 2 years ago | (#41558573)

Because you've watched too much Arrested Development? (Great show, though. New season coming out early next year! Everyone watch it!)

Multitool geek (2)

Stephen Gilbert (554986) | about 2 years ago | (#41555405)

Writers at Mashable were willing to geek out with a Swiss Army knife and a video camera...

Since we're geeking out, let's get our tools right. it's a Leatherman Squirt.

Re:Multitool geek (1)

Anonymous Coward | about 2 years ago | (#41556339)

I really wish you wouldn't get your tool out in public.....

Re:Multitool geek (1)

lxs (131946) | about 2 years ago | (#41556591)

Especially the one named "Leatherman Squirt".

Recycling? (0)

Anonymous Coward | about 2 years ago | (#41555797)

What happened to the electronic recycling initiatives?

What happens when you push a lithium battery through a paper recycling plant?

PR Stupidity (1)

evilviper (135110) | about 2 years ago | (#41556401)

I'd think they'd get a better, more wide-ranging PR boost if they just stuck $50 bills in their magazines instead. Everyone will try to be one of the lucky 1,000 people who gets one, and most will fail to do so.

Really, if you want a low-end Android device, you can get one for damn near nothing. How about an Alcatel Venture from Virgin Mobile for $50... No contract, buy as many as you want, ready to use Android device. Or how about a 7" Tablet for $50 [walmart.com] from everybody's favorite retailer?

Want to see the PHONE? (0)

Anonymous Coward | about 2 years ago | (#41556473)

What a bunch of wazzocks!

A search with your favourite search engine (in Image), using "chinese android blackberry clone" will return an Android phone [micgadget.com] that is mighty like the motherboard in the teardown. If the clueless technologists had done that, they wouldn't have had to puzzle about which key did what....

Can I have their job please?

Privacy concerns? (0)

Anonymous Coward | about 2 years ago | (#41557097)

And no one is going to question how they're using this to track and monitor their readers? Here, have this advertising device that's capable of recording audio and video data and transmitting it back to us along with it's current location. What? Why would advertisers have any interesting in collecting data like that? You're just paranoid

OMG - It's a phone! (1)

trevc (1471197) | about 2 years ago | (#41558435)

It's a phone, it's a phone, it's a phone!! With two batteries and an old school USB port and a KEYBOARD!!!! AND A SPEAKER!!!!!!!!!!!!!!!

She Compels You.. (0)

Anonymous Coward | about 2 years ago | (#41559251)

It's a phone, it's a phone, it's a phone!!
With two batteries and an old school USB port and a KEYBOARD!!!!
AND A SPEAKER!!!!!!!!!!!!!!!

She compels you to want to choke the shit out of her.

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