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Ad Agency's Bizarre Steve Jobs Tribute Flash Mob Hits Seattle

timothy posted about 2 years ago | from the suspect-he's-laughing dept.

Apple 75

theodp writes "File this one under it-seemed-like-a-good-idea-at-the-time. The Filter digital agency decided to show off their Steve Jobs spirit on the first anniversary of Jobs' death by declaring Friday Steve Jobs dress-up day. But where things really took a turn for the worse was in Seattle, where Filter employees took it to the local Apple Store where they formed a Flash Mob of Steve Jobs dress-alikes dancing Gangnam Style. Hey, even our best of intentions sometimes go awry."

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Hey, even our best of intentions sometimes go awry (1)

Sulphur (1548251) | about 2 years ago | (#41569595)

Or not.

Re:Hey, even our best of intentions sometimes go a (0)

Anonymous Coward | about 2 years ago | (#41569757)

Well, it could have been worse. [violentflashmobs.com]

Re:Hey, even our best of intentions sometimes go a (1)

Anonymous Coward | about 2 years ago | (#41571003)

Yeah you'll notice Chicago features prominently on there. They're so frequent that they barely make the news anymore.

Re:Hey, even our best of intentions sometimes go a (0)

Anonymous Coward | about 2 years ago | (#41572895)

Yeah, you can expect more of these sorts of shenanigans in places where the thugs know they will not have to deal with people who can defend themselves.

Re:Hey, even our best of intentions sometimes go a (3, Insightful)

stephanruby (542433) | about 2 years ago | (#41570339)

Best intentions! My ass.

Ad agencies don't sit around dreaming of good intentions. Also, I feel bad for the employee sheep and temps that were made to do this (if you're reading this, and some of you probably are, because it's probably your job to gauge the reaction of what happened, know that no job is worth this kind of demeaning behavior. It's grand time that you find something else).

At least, if the flash mob had been a bunch of genuine volunteers, they would have had enough sense to stop before even starting, and at most just one person, the one idiot who came up with the idea, would have partaken in his one person flash mob.

best steve jobs tribute (1)

goombah99 (560566) | about 2 years ago | (#41570443)

Listen to this 1983 (pre mac) recording of his vision of computing. It's not equal to Doug Ebehart's mother-of-all demos in technical detail but it imagines the modern computing ecosystem and the times scales with breathtaking accuracy, right down to the economic need for the app store.

http://appleinsider.com/articles/12/10/02/steve-jobs-speech-from-1983-foretells-rise-of-mobile-computing-ipad [appleinsider.com]

amazing for 1983.

No, it's not amazing. (1)

warrax_666 (144623) | about 2 years ago | (#41573123)

I didn't even watch the video, encumbered as it is, but...

No, it's not amazing foresight or any such shit... It's just fucking *lucky*.

There are a gazillion pundits predicting all kinds of things and once in a while one of them (huge surprise there!) gets it right. It how old-time stock prediction scams worked, and it's how lots of current scams work.

Re:No, it's not amazing. (-1)

Anonymous Coward | about 2 years ago | (#41573203)

Um, no, it's not "luck" if it comes from someone who doggedly stuck with the industry and his vision for the next 30 years until it came to pass.

That is something other than luck. Give the devil his due.

Re:No, it's not amazing. (0)

Anonymous Coward | about 2 years ago | (#41574231)

I didn't even watch the video,

I didn't read the rest of your post

Re:No, it's not amazing. (1)

BasilBrush (643681) | about 2 years ago | (#41579865)

"The harder I work, the luckier I get."
-- Samuel Goldwin.

P.S. It's not a video, it's a audio tape recording. It's not that you didn't "watch", it's that didn't even visit the page. And yet you think your empty opinion is worth something.

Re:Hey, even our best of intentions sometimes go a (4, Insightful)

hairyfeet (841228) | about 2 years ago | (#41570733)

Well if anybody needed proof that the "Cult Of Mac" was a real phenomena? Well...there ya go. Can you picture anybody doing that for Google or Microsoft? not a chance in hell.

That's why I even though I don't care for Apple products I always give Steve Jobs credit, other people built companies, he built a happening with fans every bit as crazed as Star Wars nerds and Trekkies. Considering that he did it not once but twice, and the second time everyone said the company was dead, might as well "return the money to the stockholders' because its going nowhere but down the toilet? That is pretty damned impressive.

Re:Hey, even our best of intentions sometimes go a (1)

evilviper (135110) | about 2 years ago | (#41571217)

It wouldn't happen with most other companies, because none of them have one single figurehead who both runs the company, does all the big public presentations, and has a big enough ego to take credit for all innovative ideas while keeping a straight face.

But Jobs isn't entirely in a class by himself... We'll have to see how things go decades down the road, but I could certainly see geek-cult worship someone like Elon Musk if his luck continues. Probably others out there, which don't immediately come to mind.

And through the past, there's been ample hero worship from automotive industry legends, to a number of sports stars. You can even look at politics where Ronald Regan is worshiped by the right-wing, for no particular reason.

Re:Hey, even our best of intentions sometimes go a (1)

hairyfeet (841228) | about 2 years ago | (#41573097)

Thanks for bringing that up evilviper because that one has always puzzled me...WTF is it with Ronnie Reagan and the right wing? He was a SHITTY president! Doesn't anyone remember the homeless vets sleeping on the grates in front of the White House? Or how he said "deficits don't matter" and proceeded to TRIPLE the debt under his watch? Iran/Contra? CIA drug running? Hello?

Why in the world do they choose HIM of all people? Hell if I were gonna choose a rep president to be proud of it would be somebody like Ike, at least he was a soldier and did great things for the country like the national freeway system.

Re:Hey, even our best of intentions sometimes go a (0)

Anonymous Coward | about 2 years ago | (#41574019)

Thanks for bringing that up evilviper because that one has always puzzled me...WTF is it with Ronnie Reagan and the right wing? He was a SHITTY president! Doesn't anyone remember the homeless vets sleeping on the grates in front of the White House? Or how he said "deficits don't matter" and proceeded to TRIPLE the debt under his watch? Iran/Contra? CIA drug running? Hello?

This [bigcharts.com] is what we remember.

1972-1980: 0% market growth; a malaise decade.
1980-1988: 300% under Reagan's 8 years, your investments tripled.
1988-1992: 33% under Bush I - or 400% going back to 1980 - as Bush Sr. was probably making most of the decisions anyways.

Republicans remember Reagan fondly for the same reason Democrats (just as justifiably) remember Clinton. And Reagan didn't even have the massive, out-of-trend growth bubble sparked by the Internet, to help him.

1992-2000: under Clinton, another 400% in 8 years.

2000-2010: Under Bush II, another lost decade.

Your memory of Bush II is exactly what a Reaganite thinks when he thinks of the pre-Reagan days. (Although I'll grant that Reaganites are great at doublethink; completely ignoring the money to be made under Clinton I.)

Re:Hey, even our best of intentions sometimes go a (0)

Anonymous Coward | about 2 years ago | (#41576645)

"at least he was a soldier"

I always wonder why this should be considered a GOOD thing

Re:Hey, even our best of intentions sometimes go a (0)

Anonymous Coward | about 2 years ago | (#41576603)

Well if anybody needed proof that the "Cult Of Mac" was a real phenomena? Well...there ya go. Can you picture anybody doing that for Google or Microsoft? not a chance in hell.

That's why I even though I don't care for Apple products I always give Steve Jobs credit, other people built companies, he built a happening with fans every bit as crazed as Star Wars nerds and Trekkies. Considering that he did it not once but twice, and the second time everyone said the company was dead, might as well "return the money to the stockholders' because its going nowhere but down the toilet? That is pretty damned impressive.

Wait ... It was employees from an ad agency. You won't buy products because ad people act like that? Should they thrown a chair or jumped up and down? The number of people in IT who were Windows Admins that dressed and acted like Bill Gates were every bit as silly as these losers.

Re:Hey, even our best of intentions sometimes go a (0)

Anonymous Coward | about 2 years ago | (#41574235)

Or vagina.

Why's Apple the only religion that pays (very few) taxes?

Re:Hey, even our best of intentions sometimes go a (0)

Anonymous Coward | about 2 years ago | (#41575517)

The awkward bit is that they were supposed to go to the Microsoft store that's right across the parking lot.

fucking stupid (0, Flamebait)

Anonymous Coward | about 2 years ago | (#41569601)

just when you thought steve job stories couldn't get any gayer !

Even the best of our cultural awareness intentions (2)

calzones (890942) | about 2 years ago | (#41569623)

GangNAM Style

Re:Even the best of our cultural awareness intenti (3, Funny)

icebike (68054) | about 2 years ago | (#41570063)

GangNAM Style

You expected cultists to be aware of anything outside of their own little world view?

The sad part of this is we have to look forward to this Chairman Mao sort of cult worship for years.
This is how religions are born. I'm waiting for the push for a national holiday.

Re:Even the best of our cultural awareness intenti (0)

Anonymous Coward | about 2 years ago | (#41570255)

Even the best of our awareness of blatantly obvious cultural fads that will last one to two more months, tops, before everyone wonders what the hell we were thinking

FTFY. Unless you're saying that IS our culture now, which would be really, terribly, horribly sad, and the reason we're doomed to failure unless the next generation knocks some sense into us like we did to the boomer generation...

Re:Even the best of our cultural awareness intenti (1)

calzones (890942) | about 2 years ago | (#41570481)

Actually, the point was less about the song and more about the topic the song is about:
Gangnam is a district in Seoul, South Korea : http://en.wikipedia.org/wiki/Gangnam_District [wikipedia.org]

And for what it's worth, the song IS satire

Re:Even the best of our cultural awareness intenti (1)

MaWeiTao (908546) | about 2 years ago | (#41571155)

I don't get it's popularity or why it was associated with this guy in the West. That whole genre has been around for at least a decade and began with the Japanese well before that.

Re:Even the best of our cultural awareness intenti (0)

Anonymous Coward | about 2 years ago | (#41574049)

I don't get it's popularity or why it was associated with this guy in the West. That whole genre has been around for at least a decade and began with the Japanese well before that.

The K-pop genre, yes. The Gangnam district as a local phenomenon known to Koreans, yes. The use of K-pop to deliver a social message [theatlantic.com] , very recent.

Re:Even the best of our cultural awareness intenti (1)

poity (465672) | about 2 years ago | (#41570583)

Remember the Macarena? It's that, plus "LOL I'M SUCH A NERD XD"

Re:Even the best of our cultural awareness intenti (0)

Anonymous Coward | about 2 years ago | (#41571787)

Fuck Corea

GangNAM? Looks more like "Jailhouse Rock" (1)

Ungrounded Lightning (62228) | about 2 years ago | (#41571907)

The Korean artist PSY's moves have been described as "a comical horse-riding dance". But to me it looks a lot like like "Jailhouse Rock".

Not the Elvis Presley song, but the deadly family of unarmed martial arts which includes moves designed to be performed while handcuffed or shackled.

ugh... (0)

Anonymous Coward | about 2 years ago | (#41569633)

Stay foolish doesn't mean tacky. That was just awkward.

Re:ugh... (0)

Anonymous Coward | about 2 years ago | (#41569923)

Exactly. What happened to honoring the Apple sense of style? Worst Ad Agency ever, they just made Steve Jobs roll over and bounce around like an epileptic S&M cowboy in his grave.

Re:ugh... (1)

icebike (68054) | about 2 years ago | (#41570081)

Exactly. What happened to honoring the Apple sense of style?

Jonathan Ive isn't dead.

Re:ugh... (1)

Seumas (6865) | about 2 years ago | (#41570279)

Pretty sure he works for Apple; not this ad agency.

Re:ugh... (0)

icebike (68054) | about 2 years ago | (#41570337)

Exactly.

Which is why if you want to Honor the "Apple Sense of Style" you should be celebrating Ive's birthday, not Jobs's death.
Jobs never had a sense of style [wikipedia.org] .

Re:ugh... (1)

Seumas (6865) | about 2 years ago | (#41570277)

I couldn't even watch it. Just looking at the still before pressing 'play' was enough to turn me off. Of all the things you could do, acting out a tired internet meme that wasn't really interesting the first time is just . . . sad. They might as well have been bouncing around in banana suits and singing "peanut butter jelly time" for all it mattered.

Re:ugh... (1)

Oliver Wendell Jones (158103) | about 2 years ago | (#41570399)

I would have watched that!

Gang_N_am style... (0)

Anonymous Coward | about 2 years ago | (#41569637)

K-pop isn't part of autocorrect?

That's Not "Awry" (2)

Greyfox (87712) | about 2 years ago | (#41569645)

Awry is when they're told to leave, don't, police are called and 37 people get pepper sprayed in the face.

Re:That's Not "Awry" (1)

Dachannien (617929) | about 2 years ago | (#41569685)

They didn't even have 37 people there. But maybe some Geniuses would have taken one for the team.

Re:That's Not "Awry" (-1)

Anonymous Coward | about 2 years ago | (#41571097)

i wonder...
how many "geniuses" have taken one for the team? ....
all kinds of stuff going thru my sick little mind

What went awry about this? (5, Insightful)

Revotron (1115029) | about 2 years ago | (#41569661)

It was a pretty lousy flashmob, badly choreographed, and not really that funny, but I wouldn't say anything went awry. TFS makes it sound like someone got clocked in the face by a startled bystander or knocked over a table full of expensive laptops.

Re:What went awry about this? (1)

Anonymous Coward | about 2 years ago | (#41570189)

Seriously, Steve would be disgusted with this. Not only are they copying his look and feel, they're doing it badly, and dancing to a Korean song!

It's complete shit!

Re:What went awry about this? (1)

alphatel (1450715) | about 2 years ago | (#41570601)

All twelve people, flash mob for sure, and so newsworthy. Yesterday I had 16 people throw rocks at me for not being able to serve them pumpkin spice lattes and you dont see a damn video about it do you?

Re:What went awry about this? (1)

pellik (193063) | about 2 years ago | (#41570793)

They threw rocks at you? That's horrible.

Re:What went awry about this? (1)

Anonymous Coward | about 2 years ago | (#41570919)

Being aimed at by stone missile slingers is a slightly better than being turned into a newt.

Re:What went awry about this? (0)

Anonymous Coward | about 2 years ago | (#41572515)

Fucker, you would have had those people throwing rocks at you anyway.

Re:What went awry about this? (-1)

Anonymous Coward | about 2 years ago | (#41571419)

what went awry? nothing.
why did it make the fron page?
just look at the editor that let it through.

we need to start an exile timothy group of some kind

How fucking bizarre (0)

Anonymous Coward | about 2 years ago | (#41569719)

Send these idiots to Jonestown to drink out of the punchbowl before this grows into a dangerous cult like the Mormons.

its officially a religion. (0)

Anonymous Coward | about 2 years ago | (#41569817)

its officially a religion.

Re:its officially a religion. (1)

sd4f (1891894) | about 2 years ago | (#41573051)

You mean the studies which showed that the same parts of the brain that excites religious fanatics, is also excited by mactards didn't render the apple brand a religion, until just now!

Wasn't it only the other Steve at Apple (1)

Anonymous Coward | about 2 years ago | (#41569851)

I thought the other Steve at Apple did everything and this Jobs guy was just a CEO with a poor reputation. Why such the cult like following?

Re:Wasn't it only the other Steve at Apple (0)

Anonymous Coward | about 2 years ago | (#41569885)

You're right. I wish the media would leave this sort of thing alone.

Why does the media need to generate this sort of cultish hype about any thing at all?

I don't get it, I'm an apple user have been for 20 but the media generated RDF serves no purpose at all.

Re:Wasn't it only the other Steve at Apple (1)

tnk1 (899206) | about 2 years ago | (#41570199)

The media hype serves the media. They want images and ideas that they can package up and make people click on. Spectacles like "look at the funny dancing CEO in the black mock turtleneck" are perfect because they generate striking images that you don't get from people just doing their jobs in a mundane, but competent and efficient way. The media loves cults and strong personalities, negative or positive. Anything that gets people riled up and reading.

Steve Jobs, however, did have the ability to make use of the known tendencies of the media and could play them like a harp. That's why someone who felt he had the right to park in handicapped spots (which would be the sound byte that might have defined some other CEO), instead got a reputation of being some sort of technology saint. I even read some blogger who was pissed at Tim Cook for apologizing for the new crappy maps and who instead looked back nostalgically at Steve Jobs scolding people to "not hold the phone that way".

OK, this is just stupid, really really stupid. (1)

Sir_Kurt (92864) | about 2 years ago | (#41569959)

What he said.

Kurt

you people are just mean! (1)

Anonymous Coward | about 2 years ago | (#41570121)

i tried to get there
but the map on my iphone didnt work

Dumb. (1)

musth (901919) | about 2 years ago | (#41570141)

Dumb.

Gangham Style? (0)

Anonymous Coward | about 2 years ago | (#41570157)

Is that what happens when the bacon meme meets the k-pop fad?

hmm (1)

Jaktar (975138) | about 2 years ago | (#41570295)

While I find Psy doing Gangnam funny, this article was not. It wasn't even interesting. It makes me sad that I even clicked one of the links.

At least provide a reference (0)

Anonymous Coward | about 2 years ago | (#41570359)

It would be nice if a link was provided to who Steve Jobs was. Now I have to look it up. Obviously he was a major player in the apple farming industry, but with so many links in the story.... you'd think one would provide a biography.
Oh, and most people also call them grocery stores, not "apple stores", it's all just a little strange.

About time! Celebrate his death! We're over it.... (0)

Anonymous Coward | about 2 years ago | (#41570381)

Stupid as it was there are lots of reasons to celebrate. Now how to undue the damage him and his buddies at Microsoft caused (yea yea- I know this is Apple and not Microsoft- but there are connections between the two).

I think I speak for everyone when I say (1)

Anonymous Coward | about 2 years ago | (#41570419)

Meh.

Warning: Pedantic whining ahead (1)

93 Escort Wagon (326346) | about 2 years ago | (#41570707)

I work in Seattle, and inexplicably this sort of thing has been going on sporadically for a couple years now. People up here announce these things days in advance and practice ahead of time - and then call it a "flash mob".

Seriously. A year or so ago there was a printed advertisement announcing how there was going to be a "Glee flash mob" downtown, roughly two weeks ahead of time.

It's so completely NOT a flash mob; but they think it sounds cool so that's what they call it. But if it's anything, it's a "pre-planned costume party" more than anything else.

Re:Warning: Pedantic whining ahead (0)

Anonymous Coward | about 2 years ago | (#41571289)

No, actually, that IS a flash mob -- and it's been going on in the US for more than a couple years (more like 10 years). Recently, the term "flash mob" was co-opted by the media to refer to large groups of criminal teens, but the original flash mobs were indeed "pre-planned costume parties".

Good thing he's dead (3, Insightful)

Ogive17 (691899) | about 2 years ago | (#41570715)

Otherwise Steve Jobs might have sued them all for wearing a black turtleneck.

Re:Good thing he's dead (0)

Anonymous Coward | about 2 years ago | (#41571057)

If I only had mod points... I laughed pretty hard.

Re:Good thing he's dead (2)

Andy Prough (2730467) | about 2 years ago | (#41571075)

It's the rounded corners on the turtleneck shoulders that really cause the problem

backlash time (1)

slashmydots (2189826) | about 2 years ago | (#41570813)

This is going to cause some serious backlash. People might just dress up as rioting Foxconn workers and do the same thing to Apple stores. You just don't do something like this when the iphone 5 is in as deep of shit as they're in with the maps, lens problem, attempted anti-green manufacturing, human rights violations, and protesting manufacturers. It's like "yay, let's all have fun and be funny" amongst all that. Prepare for the retaliatory shit storm. Take a look at their youtube thumbs up to thumbs down ratio if you think I'm exaggerating.

Again, why is this not in idle? (1)

fufufang (2603203) | about 2 years ago | (#41570819)

I understand this is about Apple and Steve Jobs. However I don't feel think Steve Jobs worked in the fashion industry... He worked in the tech industry.

Personally I see this as a random company having fun...

Re:Again, why is this not in idle? (2)

timothy (36799) | about 2 years ago | (#41570907)

It is in Idle, actually ...

Re:Again, why is this not in idle? (1)

fufufang (2603203) | about 2 years ago | (#41573023)

Ahh, I see. It came up in Apple in the RSS feed.

Re:Again, why is this not in idle? (1)

timothy (36799) | about 2 years ago | (#41579369)

It's complicated and imperfect, unfortunately -- being able to assign things to sections of the site by means of tags is powerful and useful, but also leads to annoyance, I know -- sorry about that. Stories tagged "apple" (in this case, it'd be hard not to give it that tag) will show up in the apple part of the rss feed, as you found, even though ideally this one in particular would have been better in its little Idle pen (things that are cute / wacky / bizarro / fun) and not in both. The software is always a work in progress ...

fri5t stop (-1)

Anonymous Coward | about 2 years ago | (#41572411)

DOG THaT IT IS. IT

Flash mobs for a Steve Jobs tribute? Are you mad? (5, Funny)

SuperMooCow (2739821) | about 2 years ago | (#41572649)

Steve Jobs hated Flash!

Another reason for the French to laugh at us (1)

cundare (1141279) | about 2 years ago | (#41577287)

Their goal is to "change the world for one day"?

Flash mob (1)

detritus. (46421) | about 2 years ago | (#41578591)

Adobe, prepare to be sued.

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