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Apple To Stream a Product Launch Live For the First Time

timothy posted about 2 years ago | from the partying-like-it's-2002 dept.

Businesses 288

redletterdave writes "In the biggest surprise since the original iPhone, Apple has decided to live stream its product announcement for the very first time on Tuesday. This means that the company's media announcement from the California Theatre in San Jose, which will begin at exactly 10 a.m. PST (1 p.m. EST), will be available to watch on computers, laptops and mobile devices for the very first time, all in real-time. Apple will be live streaming today's event directly on the company's website. Apple says all Mac and iOS devices will be able to live stream the event, including computers, laptops, iPhones, iPads and Apple TVs." Update: 10/23 18:45 GMT by S : The iPad Mini was announced, as expected. It has a 7.9" screen at 1024x768, it's 7.2mm thick, and it runs on an A5 chip. Pricing is as follows for the Wi-Fi only version: 16GB for $329, 32GB for $429, 64GB for $529. For LTE-capable versions, add $130. Apple also updated the larger iPad, as well as its Mac Mini, iMac, and MacBook Pro lines.

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Apple devices? (4, Insightful)

SoundGuyNoise (864550) | about 2 years ago | (#41741799)

I was going to ask sarcastically if any device can stream it, or just Apple devices. Then I finished reading the article.

Re:Apple devices? (0, Insightful)

Anonymous Coward | about 2 years ago | (#41741889)

Good point. So much for all the "HTM5!!!!!!!!" love that Steve Jobs supposedly professed. Now, I have to have another proprietary plugin to watch a video? I guess because it's *Apple's* proprietary plugin, it's alright.

Re:Apple devices? (2)

quacking duck (607555) | about 2 years ago | (#41741999)

I know Youtube can stream h.264 video live, they did that with the Red Bull Stratos dive. Although the post-event video will be available in h.264, probably the only reason Apple insists on Quicktime for this live stream is to lock it to Apple-only devices, using platform detection in the plugin independent of browser user-agent.

Re:Apple devices? (5, Informative)

stewbacca (1033764) | about 2 years ago | (#41743541)

h.264 is not a plug-in. It's a codec. Anyone who even hints that h.264 is some sort of Apple lock-in mechanism has no idea what they are talking about.

Re:Apple devices? (3, Insightful)

vlm (69642) | about 2 years ago | (#41741935)

I was going to ask sarcastically if any

any product release since the iphone has been described other than ""In the biggest surprise since the original iPhone..."

I'm not sure, but I think they Might Possibly sell a little tablet-ette a wee bit bigger than my trusty rusty ipod touch and a big smaller than my trusty almost as rusty ipad-1, in other words almost the same shape and size as a kindle reader (With Special Offers(tm))

A real surprise would be Apple announcing "F all this computer shit, we're reorganizing as a produce orchard and selling real apples"

Re:Apple devices? (2)

war4peace (1628283) | about 2 years ago | (#41741983)

I think the correct expression is "any devices which DO have the awfully horrible Quicktime software installed". So thanks, but... no, thanks.

Re:Apple devices? (3, Informative)

LocalH (28506) | about 2 years ago | (#41742079)

I don't think so. I have Quicktime installed on my Win7 PC, and all I see (even in Safari) is "Apple Special Event, October 23, 2012", whereas on my iPod touch 4th gen I'm already seeing streaming video. Looks like they truly restricted it to Apple hardware.

Re:Apple devices? (1, Insightful)

Nerdfest (867930) | about 2 years ago | (#41742187)

Pardon me for saying so, but what an absolute dick of a company.

Re:Apple devices? (1, Funny)

Anonymous Coward | about 2 years ago | (#41743149)

Pardon me for saying so, but what an absolute dick of a company.

Yeah, they're cutting off all three of their potential Apple device customers out there that don't already have some kind of Apple device.

This will be their downfall, mark my words!

Re:Apple devices? (0)

Anonymous Coward | about 2 years ago | (#41742425)

From the article: "...Computer users will need Safari 4 installed on a Mac running Mac OS X 10.6 or later..."

So you do need an Apple device.

Re:Apple devices? (3, Informative)

nmb3000 (741169) | about 2 years ago | (#41742279)

If you go look at the source of this Javascript [edgesuite.net] in an auto-refreshing IFRAME, you'll see

/*snowLeopard url*/
var slURL = "http://qthttp.apple.com.edgesuite.net/1210pibasdfvoihbadsv/sl_mvp.m3u8 [edgesuite.net] "; /* non-snowLeopard url*/
var nonSlURL = 'http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_checkback.jpg [apple.com] '; /*Windows url*/
var windowsURL = 'http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_checkback.jpg [apple.com] '; /*iphone url */
var iphoneURL = "http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_iphone_ref.mov [apple.com] "; /*ipad url*/
var ipadURL = "http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_ipad_ref.mov [apple.com] "; /*voip*/
var voiceOver = "http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_iphone_ref.mov [apple.com] "; /*requirements*/
var requirements = "Live streaming video requires Safari 4 or later on Mac OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later."; /*refreshPage*/
var refreshPage = false;

My VLC can play the first link (labeled Snow Leopard), for a little while, but drops the stream.

The "checkback" links all seem to indicate they are either not streaming live to non-Apple devices, or they ran into a "problem" and will start it later.

Re:Apple devices? (5, Informative)

nmb3000 (741169) | about 2 years ago | (#41742575)

What the hell Slashdot? You have to love a nerd news site that can't handle posting a tiny bit of code without frakking it all up. Screw Unicode support -- can we get some decent ASCII support sometime this decade?

Try again with some manual editing to make it fail a little less.

/*snowLeopard url*/
var slURL = "http://qthttp.apple.com.edgesuite.net/1210pibasdfvoihbadsv/sl_mvp.m3u8 [edgesuite.net] ";

/* non-snowLeopard url*/
var nonSlURL = 'http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_checkback.jpg [apple.com] ';

/*Windows url*/
var windowsURL = 'http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_checkback.jpg [apple.com] ';

/*iphone url */
var iphoneURL = "http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_iphone_ref.mov [apple.com] ";

/*ipad url*/
var ipadURL = "http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_ipad_ref.mov [apple.com] ";

/*voip*/
var voiceOver = "http://stream.qtv.apple.com/events/oct/1210pibasdfvoihbadsv/12poibnasfdvpiajbafvpihjbasfvpiubfsv10_iphone_ref.mov [apple.com] ";

/*requirements*/
var requirements = "Live streaming video requires Safari 4 or later on Mac OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.";

/*refreshPage*/
var refreshPage = false;

Re:Apple devices? (1)

dgatwood (11270) | about 2 years ago | (#41742023)

It is probably just HTTP live streaming. Try VLC.

Re:Apple devices? (1)

LocalH (28506) | about 2 years ago | (#41742131)

I tried that. I pulled the .mov link from the source code of the page, and VLC got a 404. They're probably checking the referrer as well. Still streaming fine on my iPod though.

Tactic to win first impressions? (4, Insightful)

DragonWriter (970822) | about 2 years ago | (#41742587)

I suspect that the reason for the restriction to Apple devices is to assure that the first wave of third-party online reporting about the announcement is from a group biased to be more generally favorable to Apple products, to set the tone of the response.

Re:Tactic to win first impressions? (0)

Anonymous Coward | about 2 years ago | (#41743017)

Yup. People often forget that Apple is not a software or hardware company but a marketing company. One of the most successful marketing companies in the history of marketing in fact. They are so good, the people at Adbusters [adbusters.org] strut around proudly displaying their products unironically. If Apple wanted, they could literally sell freezers to eskimos.

Re:Tactic to win first impressions? (0)

Anonymous Coward | about 2 years ago | (#41743363)

And those eskimos would get a damn good freezer that was thoughtfully designed, sturdily constructed, and looked attractive in the kitchen of their igloos.

I think you forget that Apple can't market anything until it first creates the thing to market.

No, I'm sorry, you're right - nothing but marketing all the way down.

Re:Apple devices? (1)

Impy the Impiuos Imp (442658) | about 2 years ago | (#41742875)

Apple doesn't want me switching from my Android phone so they, alone among thousands of video-serving web sites, won't let me watch their exciting announcement.

Not the first time (1)

Anonymous Coward | about 2 years ago | (#41741805)

They did this just after they launched their DC

Re:Not the first time (1)

kthreadd (1558445) | about 2 years ago | (#41742159)

They did this just after they launched their DC

It was also common practice about ten years ago. They always streamed everything.

This is ... (0)

StrayEddy (2650271) | about 2 years ago | (#41741811)

booooring...

Re:This is ... (0)

Anonymous Coward | about 2 years ago | (#41741989)

Not to all the fanboys who now get to jizz about it in the privacy of their own home.

They used to stream Keynotes (3, Informative)

Anonymous Coward | about 2 years ago | (#41741815)

would not consider this a First Time.

APPLE!! APPLE!!! Apple... Apple... (-1, Offtopic)

Anonymous Coward | about 2 years ago | (#41741817)

Apple has just opened the door. Apple has just switched on the lights. Apple has just farted.

APPLE!! APPLE!!! Apple... Apple...
APPLE!! APPLE!!! Apple... Apple...
APPLE!! APPLE!!! Apple... Apple...APPLE!! APPLE!!! Apple... Apple...

Apple... Apple...
Apple... Apple...
Apple... Apple...

Re:APPLE!! APPLE!!! Apple... Apple... (0)

Anonymous Coward | about 2 years ago | (#41741955)

It is pitch black. You are likely to be eaten by an Apple.

Re:APPLE!! APPLE!!! Apple... Apple... (0, Offtopic)

Anonymous Coward | about 2 years ago | (#41742119)

"It is pitch black. You are likely to be sued by an Apple."

-ftfy

"The very first time" is nonsense (1)

Anonymous Coward | about 2 years ago | (#41741819)

They did that a couple of years back already. But they stopped.

Not the first time. (0)

Anonymous Coward | about 2 years ago | (#41741821)

They've at the very least done live streams of Keynotes where a product was announced in the past. It's just been years.

What? (5, Insightful)

Anonymous Coward | about 2 years ago | (#41741835)

I dunno what semantics the authors are juggling to call this the first time Apple has live streamed it's product launches. But back in the day, Apple used to live stream all their WWDC keynotes... this is definitely not a first for Apple.

Re:What? (0)

Anonymous Coward | about 2 years ago | (#41741941)

Agreed. They streamed the launch for the iPhone 4 I believe.

Re:What? (1)

R3d M3rcury (871886) | about 2 years ago | (#41743167)

I'm not sure about the iPhone 4, but I remember watching the stream for the first iPhone.

Re:What? (1)

Macman408 (1308925) | about 2 years ago | (#41742617)

Not just WWDC, but both MacWorlds and other events too. And they used to do satellite broadcasts of the events as well.

But, you know, slashdot has to keep up with the slogan of Yesterday's News Tomorrow, so...

Re:What? (1)

Anubis IV (1279820) | about 2 years ago | (#41743419)

Indeed. They even tried to use it as a selling point for Quicktime back in the day, since each of their events broke records at that time for largest number of simultaneous Internet streaming viewers. They stopped doing it for every keynote a few years back, but they've still done it on occasion here and there. I hope they bring it back as a part of the events, especially now that they're trying to increase their cloud presence, but I still wouldn't bet on it happening just yet.

Re:What? (2)

MachineShedFred (621896) | about 2 years ago | (#41743589)

Well, this is the very first time, except for the Power Mac G4, Power Mac Cube, iBook, Mac Pro, MacBook Pro, iMac 3rd Gen until the aluminum ones, etc.

So basically this is the first live stream since like 2007. But keep on with checking those facts before stating them like 4 times in the summary!

I'm on the edge of my seat (5, Funny)

Jeng (926980) | about 2 years ago | (#41741853)

So reporting on a news release about the fact that an upcoming news release will happen live.

Re:I'm on the edge of my seat (1)

Flipstylee (1932884) | about 2 years ago | (#41742217)

Mod parent up "*this"

Re:I'm on the edge of my seat (0)

Anonymous Coward | about 2 years ago | (#41742997)

this->modParentUp()

Re:I'm on the edge of my seat (1)

medcalf (68293) | about 2 years ago | (#41743083)

Or, this being Apple: modParent:parent upByAmount:1 withExtremePrejudice:TRUE;

I propose a bounty! (1)

fuzzyfuzzyfungus (1223518) | about 2 years ago | (#41741859)

To be paid to the snarky foxcon wage slave(or his/her next of kin, if company security catch up to him) who upstages this announcement by live-streaming a product announcement straight from the factory floor!

Re:I propose a bounty! (1)

Jeng (926980) | about 2 years ago | (#41741887)

I would think that a live streaming suicide is more likely.

Re:I propose a bounty! (0)

Anonymous Coward | about 2 years ago | (#41741939)

Yeah, making Samsung phones and Nintendo Wii's will take the will to live out of anyone.

Re:I propose a bounty! (0)

Anonymous Coward | about 2 years ago | (#41742015)

Yeah, making Samsung phones and Nintendo Wii's will take the will to live out of anyone.

What're you doing posting on Slashdot? Didn't you hear? Someone's desecrating an iTemple in Cupertino by walking past it with a phone containing the mark of the Green Beast! You've got to get out there and CORRECT THIS SIN AGAINST YOUR GOD!!!1! HURRY! They might get away and continue being happy!

Re:I propose a bounty! (1)

Jeng (926980) | about 2 years ago | (#41742861)

Within the realm of what is possible I think that it is more likely that a foxcon employee would commit suicide live in order to get better working conditions for his fellow workers vs same employee doing a live streaming product launch that would only get said employee fired.

New Tag Line (5, Funny)

MyLongNickName (822545) | about 2 years ago | (#41741869)

News for Nerds
Stuff that Matters
Apple Stories Regardless

Re:New Tag Line (1, Informative)

Anonymous Coward | about 2 years ago | (#41742035)

News for Nerds
Stuff that Matters
Apple Stories Regardless

And how is an Apple product announcement not news for nerds?

Unless its just a new music player, Apple has a history of releasing products that are... notable among geeks to say the least.

Re:New Tag Line (1)

Anonymous Coward | about 2 years ago | (#41742223)

News for Nerds
Stuff that Matters
Apple Stories Regardless

And how is an Apple product announcement not news for nerds?

Unless its just a new music player, Apple has a history of releasing products that are... notable among geeks to say the least.

It has always been News for Nerds && Stuff that matters, not News for Nerds || Stuff that matters... Apple stories are neither nerdly (this is a story about an uninteresting little half-sized ipad, remember) nor do they matter (its really just a story about an UPCOMING story, after all). So yeah, someone not beholden to the cult of Steve might look at this and think "why, i dont give one flying fuck about how apple chooses to market their upcoming products". And if they did, they would realize it's really just another shitty step toward all-apple lock in.

Re:New Tag Line (0, Insightful)

Anonymous Coward | about 2 years ago | (#41743503)

Let's try this:

$article =~ s/Apple/Samsung/g;
$article =~ s/iPad/Galaxy Tab/g;
print $article;

Still irrelevant? But you just jizzed your pants.

Fact: it takes no effort to ignore an article, and not post.
Fact: it takes effort to click the link, type up a post, and submit it.

If this article is so inconsequential, why did it prompt you to exert yourself? Let's be honest: the only reason you've declared it irrelevant is that it gives you a reason to post and remind us all how much you hate Apple, and would never use their products, and use the clearly superior Android/Linux versions of the products, thus demonstrating your exquisite taste and amazingly clear-eyed judgement.

And you lot say that APPLE users identify with their brand choices? Pot, I'd like you to meet Kettle. You probably won't like him, because he's black.

Re:New Tag Line (3, Insightful)

MyLongNickName (822545) | about 2 years ago | (#41742245)

And how is an Apple product announcement not news for nerds?

Did you read the Summary? This isn't a product announcement. This is details about a product announcement announcement. The next logical step is to have a press release indicating that sometime in the near future we will release a press release about a new product and the press release's press release is on 8.5x11 heavy cardstock paper.

Re:New Tag Line (1)

gstoddart (321705) | about 2 years ago | (#41743015)

Hey, for those of us who have been invited to a "meeting to discuss the agenda for the upcoming meeting" and other meta meetings ... why not? Hell, I've been to a meeting to prepare a status update for the status update that was being prepared after a previous meeting. (Granted, that's usually the point where I start telling PMs they're wasting my time.)

And, like 'em or hate 'em, there will likely be several million of these things sold opening week, probably to the tune of a few hundred million dollars in sales ... it's kind of hard to ignore it as irrelevant. Slashdot may hate them, but I'm hard pressed to think of any other products which everybody wants to know about when they're released.

Re:New Tag Line (1)

RyuuzakiTetsuya (195424) | about 2 years ago | (#41743221)

do you know if they said it was going to be glossy or non glossy? I gotta know man. I gotta know!

Re:New Tag Line (0)

Anonymous Coward | about 2 years ago | (#41742391)

better illustrated as a venn diagram:

( News for Nerds ( Apple ) Stuff that Matters )

Yawn (-1)

Anonymous Coward | about 2 years ago | (#41741871)

Yawn

not the first time... (0)

Anonymous Coward | about 2 years ago | (#41741881)

Thi is the first time in 2 years. Lots of Apple announcements have been live streamed.

They got some Smart People at Apple (-1)

Bucc5062 (856482) | about 2 years ago | (#41741915)

The company that brought us the iPhone is only now figuring out live streaming? Sheesh, that's embarrassing. Too bad they couldn't figure out how to stream it live to devices outside Apple's world; they're missing out on potential converts. It would have been fun to watch on my Galaxy IIIs. or Windows 7 desk top...oh well.

Re:They got some Smart People at Apple (1)

Desler (1608317) | about 2 years ago | (#41742055)

No, that's just the submitter being ignorant. They've live-streamed plebty of other events.

Re:They got some Smart People at Apple (1)

quacking duck (607555) | about 2 years ago | (#41742075)

They've live-streamed in the past (using Quicktime plug-in, just like this time), but not recently. IIRC those were platform-locked too, something I don't agree with. Even the Olympics, though requiring Silverlight for desktop video in Canada, were at least available on Mac as well as Windows.

Re:They got some Smart People at Apple (0)

Anonymous Coward | about 2 years ago | (#41742201)

It's not Quicktime locked, they use HTTP Live Streaming:

http://en.wikipedia.org/wiki/HTTP_Live_Streaming

Granted, it's something they originally pushed, but it's not platform locked by any means.

Re:They got some Smart People at Apple (1)

LocalH (28506) | about 2 years ago | (#41742255)

It's Apple-locked, not Quicktime-locked. I have the current Quicktime on my Win7 PC as well as Safari, and it won't play. Can't get it to work in the standalone QT player, nor in VLC.

Re:They got some Smart People at Apple (1)

makomk (752139) | about 2 years ago | (#41742491)

I'm not sure if it's an issue with their livestream or VLC, but the stream seems to be incompatible with VLC. It plays for a minute or so and then falls over with an error about sequence numbers as soon as it reaches the next segment of the stream.

Modern Times (3, Funny)

carrier lost (222597) | about 2 years ago | (#41741923)

What are the odds on how long it runs before being taken down by a DMCA Bot?

I really don't give a fuck (-1)

Anonymous Coward | about 2 years ago | (#41741929)

This is ridiculous.

hm (1)

Arith (708986) | about 2 years ago | (#41741947)

Apple continues to break new ground! Now where have I heard a company unveiling a product live dear aunt, let's set so double the killer delete select all

Re:hm (1)

NIK282000 (737852) | about 2 years ago | (#41742011)

I'm glad I'm not the only one who remembers that.

Not exactly "all" (1)

tverbeek (457094) | about 2 years ago | (#41741987)

"Apple says all Mac and iOS devices running new enough software will be able to live stream the event, including computers, laptops, iPhones, iPads and Apple TVs."

FTFY.

Thats no moon (1, Funny)

gmuslera (3436) | about 2 years ago | (#41741997)

I sense a great disturbance in the Force, as if millions of voices suddenly cried out "I want one now"

fros5t .pist (-1)

Anonymous Coward | about 2 years ago | (#41742115)

And reports and for *BSD b3cause

Botched that landmark (1)

Grayhand (2610049) | about 2 years ago | (#41742313)

The stream still isn't working on the Apple web site so I'm following in on Wired. Oh well. I hope the announcement is more impressive than their live stream!

Re:Botched that landmark (1)

Foo2rama (755806) | about 2 years ago | (#41742469)

Works fine from iOS or Mac OS... They should have stated that on the website. When I use windows it just says try again later....

Only available on Mac OS X and iOS: (1)

blind biker (1066130) | about 2 years ago | (#41742533)

From apple.com's event page:

Live streaming video requires Safari 4 or later on Mac OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.

Re:Only available on Mac OS X and iOS: (1)

Algae_94 (2017070) | about 2 years ago | (#41743223)

If your "live stream" is only viewable by a select group of devices I don't consider that "live".

Lame way to get a more favorable audience for the initial views and reports.

BS (1)

Anonymous Coward | about 2 years ago | (#41742605)

I remember watching the iBook introduction via live QT stream in the summer of '99. Steve Jobs looked weird on the small, grainy feed but we started suspecting something was up he immediately said "we got some cool new products to introduce today" instead of dedicating the first part of his keynote to how awesome Apple has been doing as he always did. Then when "he" said "we have some Insanely Great new products to introduce today" the real Steve Jobs came out and revealed that the imposter was Noah Wyle, who portrayed Jobs in Pirates of Silicon Valley. "We ditched the insanely great line a while back."

For the very first time (3, Funny)

future assassin (639396) | about 2 years ago | (#41742641)

> laptops and mobile devices for the very first time, all in real-time

Another small step for man kind and giant ego leap for hipsters.

How much do these advertisements cost? (0)

Anonymous Coward | about 2 years ago | (#41742673)

The idea is good, the visibility is there, but 'the biggest surprise' etc go a little bit over the top.

The audience is not supposed to pick it up too easily.

Yawn. (0)

Anonymous Coward | about 2 years ago | (#41742783)

How desperate can they get?

So, Apple fanboys (-1, Flamebait)

0xdeadbeef (28836) | about 2 years ago | (#41742831)

You always talked shit about the 7" tablet, as did Steve Jobs. I always said it was better because it was lighter and could be held in one hand.

Would you like your crow baked, grilled, or fried?

Re:So, Apple fanboys (2, Funny)

Anonymous Coward | about 2 years ago | (#41742871)

It's not a 7" tablet. It's 7.9" which most people would round up to 8". It's amazing how an inch on the diagonal gives you a 33% larger area.

Re:So, Apple fanboys (1)

0xdeadbeef (28836) | about 2 years ago | (#41742977)

I know! It's amazing!

Linear measure to Area (1)

DragonWriter (970822) | about 2 years ago | (#41743139)

It's not a 7" tablet. It's 7.9" which most people would round up to 8". It's amazing how an inch on the diagonal gives you a 33% larger area.

It would be amazing, since a 7.9" linear measure translates to only 27.3% larger area than a 7" linear measure.

Re:Linear measure to Area (1)

the eric conspiracy (20178) | about 2 years ago | (#41743313)

It's not that amazing if the aspect ratio is different.

Which it is.

Making it fatter is an interesting move. Some people might find it harder to hold in one hand.

Re:Linear measure to Area (1)

R3d M3rcury (871886) | about 2 years ago | (#41743385)

He rounded up.

Re:So, Apple fanboys (1)

Jeng (926980) | about 2 years ago | (#41742947)

I believe they would like their crow with rounded corners, easy to use, and stylishly designed.

Re:So, Apple fanboys (2)

0xdeadbeef (28836) | about 2 years ago | (#41743183)

One crow suppository, coming right up!

They weren't doing that already? Lame (1)

Animats (122034) | about 2 years ago | (#41742899)

I'd assumed that Apple had been streaming their product launches for years. They weren't?

iPad Mini -- $329 (4, Informative)

ShanghaiBill (739463) | about 2 years ago | (#41743133)

Well, they announced the iPad-mini starting at $329 for 16GB, wifi-only. At that price, I don't think it is going to be the "Android-killer" they hoped it would be.

Re:iPad Mini -- $329 (-1)

Anonymous Coward | about 2 years ago | (#41743191)

Well, they announced the iPad-mini starting at $329 for 16GB, wifi-only. At that price, I don't think it is going to be the "Android-killer" they hoped it would be.

Wifi only? So Apple must have made this page about a wifi+cellular iPad Mini model for no reason then.

http://www.apple.com/ipad-mini/ultrafast-wireless/

Re:iPad Mini -- $329 (1)

the eric conspiracy (20178) | about 2 years ago | (#41743279)

Read the fine comment again please. WiFi only for $329.

If you want cellular that will be $459 for the 16GB model.

Plus cost of a data plan.

Re:iPad Mini -- $329 (1)

Algae_94 (2017070) | about 2 years ago | (#41743307)

He said "starting at" to indicate a reference to the lowest level base model. That page says to chose a model with cellular if you want it. Learn to read.

Re:iPad Mini -- $329 (0)

Anonymous Coward | about 2 years ago | (#41743309)

You misread the post. Try to be more helpful and less snarky in the future. Thanks! :)

Re:iPad Mini -- $329 (0)

Anonymous Coward | about 2 years ago | (#41743231)

With Nexus 7s now priced at $199 for the same storage, you're paying over $100 for the Apple premium. Plenty of people will pay, but not enough to dent Google and/or Amazon's success in this market.

Genuine Interest (0)

Anonymous Coward | about 2 years ago | (#41743155)

I was really curious to see it, but apparently Apple sensed the wild heathen of a computer my Debian box truly is. Though Seriously I think its dumb they aren't open to all devices since people use a variety of things in a days work from Windows PC's to using an Ipad, and this this underscores how apple see's themselves as a closed source community. So much so that even us Window and Linux infidels can't see into their mecca even if we are interested.

So Exciting (0)

Anonymous Coward | about 2 years ago | (#41743203)

This is so exciting! Oh! No! Ah! Apppplllleeeee!!!!!! Sighhhhhhhhhhhhhhhhhh... I just jizzed in my pants...

Another Apple blunder (1, Funny)

Tough Love (215404) | about 2 years ago | (#41743237)

Ipad mini priced at $329 so as to avoid gutting sales of Ipad 3. Another in a string of Apple blunders. Customers will defect to Nexus 7 at $100 less or Kindle Fire also at $100 less and offering the Amazon marketplace. It's now safe to say that Apple will be looking at a minority share of the tablet market from here on in.

Re:Another Apple blunder (1)

Anonymous Coward | about 2 years ago | (#41743525)

Ipad mini priced at $329 so as to avoid gutting sales of Ipad 3. Another in a string of Apple blunders. Customers will defect to Nexus 7 at $100 less or Kindle Fire also at $100.

I think the price is more to protect the iPod Touch at $299. When thinking about a device for the kids, it is a tough choice for me. I've used a Kindle Fire; I'm happy to pay $100 more for something that is good.

Re:Another Apple blunder (4, Interesting)

vakuona (788200) | about 2 years ago | (#41743557)

Yup. Let's all ignore Apple's real advantages here. That you get 275,000 apps that work ono the iPad mini. Or that the Nexus 7 that costs $199 is actually the 8GB version.

Oh, and lets just pretend that the bigger and more expensive iPad is not outselling the Nexus 7 right now, with a much larger price differential.

Not the first time (1)

sootman (158191) | about 2 years ago | (#41743239)

AFAIK, they used to do it, in the late 90s/early 2000s. I remember watching the 12" G4 PowerBook be announced, and seeing the video before coverage was available, so I'm as certain as I can be that it was live -- not even delayed 30 or 60 minutes. Then they got pretty popular and I guess bandwidth was a problem, and now they're starting again. Feel free to chime in and let me know if I'm wrong or right.

Re:Not the first time (1)

petsounds (593538) | about 2 years ago | (#41743573)

No, you're right. The submitter must be pretty young. Prior to the iPhone launch, Apple used to always livestream their talks via QuickTime. I'm not sure anyone knows why they stopped; I doubt bandwidth was an issue. Probably a Steve Jobs thing, though for someone who had to control everything, I always found it odd that he let products get announced via low-res audience pictures on gadget sites.

1024x768 on that "so much bigger" screen ... hmm (1)

daboochmeister (914039) | about 2 years ago | (#41743427)

Hmm. I guess the iPad mini team missed a memo or two since the original iPad ... so let's create a kinda sorta mini tablet that, while still a"mini", will be enough bigger than the 7" tablets so that Steve doesn't go zombie apocalypse on us and we can market it like crazy as providing SO much more screen surface that you'd be a FOOL to use a competitor ... but make it way lower resolution than those 7" competitors (that cost a lot less). Things that make you go "hmm".

This ISN'T the first time Apple has streamed (0)

Anonymous Coward | about 2 years ago | (#41743489)

This ISN'T the first time Apple has streamed an event. They streamed the 2010 “Back to the Mac” event. Plus, they used to stream the Keynotes to the Apple Stores way back in the day. The last being the introduction of the Power Mac G5.

First time? (1)

freaktheclown (826263) | about 2 years ago | (#41743563)

Apple had live streams for events over 10 years ago. They streamed the Macworld keynotes at least four times and also had a live stream of their event in September 2010.

Macworld 2000 live stream announcement [apple.com]
Macworld 2001 live stream announcement [apple.com]
Macworld 2002 live stream announcement [apple.com]
Macworld 2003 live stream announcement [apple.com]

LOL (1)

Gnomaana (1698442) | about 2 years ago | (#41743597)

I read those prices and laughed so hard I almost passed out. Those are seriously the price points?
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