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Hurricane Sandy Fails To Stop Line For iPad Mini Launch

Soulskill posted about a year and a half ago | from the neither-rain-nor-sleet-nor-$30-adapter dept.

Handhelds 103

Nerval's Lobster writes "Hurricane Sandy may have plunged part of New York City into darkness, drowned its basements and subway tunnels in saltwater, and even set part of a neighborhood on fire, but it couldn't stop New Yorkers from standing in line for hours to purchase the iPad Mini. Hundreds of people lined up in front of Apple's Fifth Avenue store for the chance to get their hands on the 7.9-inch device. According to CNET, which was on the scene and running a live-blog ahead of the store's 10 AM EST opening, 'many people in line are not fluent in English and are either Asian immigrants or visitors.' That opening was originally supposed to take place at 8 AM, and likely delayed because of the obvious citywide transportation issues. But for those in New York City who manage to get their sweaty hands on a new iPad Mini, there's an unusual wrinkle in the situation: power is still out below 39th Street in Manhattan, as well as portions of Brooklyn and Queens. (Apple's Fifth Avenue store is well above that power line.) While some private homes and businesses in electrified areas have set out power strips for strangers to charge their phones, it's hard to imagine a crowd of New Yorkers standing idly by while someone spends a significant amount of time charging a new tablet. Fortunately, many of those without power have found refuge with friends and family, if they haven't left the city altogether."

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103 comments

Register article (4, Informative)

ledow (319597) | about a year and a half ago | (#41853303)

According to The Reg, the reception in the UK was a little more lukewarm:

http://www.theregister.co.uk/2012/11/02/ipad_mini_queue/ [theregister.co.uk]

"UK iPad Mini FRENZY: Queues stretch SEVERAL FEET from till" (till = checkout).

Re:Register article (3, Insightful)

Anubis IV (1279820) | about a year and a half ago | (#41853389)

Yeah, even the Apple rumor sites are reporting shorter lines [macrumors.com] . Which is to be expected, since the iPhone is much more popular than the iPad in terms of sales and there wasn't as much pent-up demand as what you'd see when you've waited a year to release a new product, but even so, I'm guessing it's less than what Apple was anticipating. It remains to be seen, however, just how this will reflect on total sales through the holiday season. It may very well be a little foreshadowing in the story.

Re:Register article (2)

Bogtha (906264) | about a year and a half ago | (#41853791)

Which is to be expected, since the iPhone is much more popular than the iPad in terms of sales and there wasn't as much pent-up demand as what you'd see when you've waited a year to release a new product

Also the only models that are available on launch day are the Wi-Fi only models. Everybody who wants a cellular model is waiting until late November.

Re:Register article (1)

slinches (1540051) | about a year and a half ago | (#41855051)

This may be a bit off topic, but I really don't understand why someone would want cell service on a tablet. How often do people use tablets when they have neither wifi access nor a phone they can tether to? It seems a very limited use case to justify the expense.

I must be missing something since they seem to be relatively popular.

Back on-topic

The biggest reason I think enthusiasm is limited on the iPad mini is the lack of a high resolution display. They needed to price it comparably to the other 7" range tablets with the screen they have now. Even Apple can't get away with charging a premium with a substandard display.

Re:Register article (1)

simcop2387 (703011) | about a year and a half ago | (#41855297)

Well, i got a full sized tablet, and don't have a phone to tether it to, though I did get a mobile hotspot for it (found one that i can have a plan as low as free for 500mb, up to around 70 for 10gb a month i think it was and quite a few in between)

Re:Register article (1)

aclarke (307017) | about a year and a half ago | (#41855757)

I pay $15/month for 250MB on my iPad. I bought the 3G original iPad not so much because it's "3G", but because it's "GPS", which I use often. I'm out and about quite a lot with it, and I also use the data plan regularly. It's not enough data for streaming Netflix for my kids, but I check email, weather, download a book, or whatever with it.

If I want to tether the iPad to my iPhone, I can, but I have to set it up each time. When I just want to use the iPad for a minute, $15/month is something I've been so far willing to pay. If I'm using the iPad for data-intensive tasks and I'm out and about, I'll then tether it to my phone.

Re:Register article (1)

Bogtha (906264) | about a year and a half ago | (#41856745)

How often do people use tablets when they have neither wifi access nor a phone they can tether to?

A lot of the time. Most countries aren't like the USA, free Wi-Fi is difficult to find. In addition, data tethering with your phone may be limited depending on which plan you have, and even if it's available, it's inconvenient and battery draining.

Even Apple can't get away with charging a premium with a substandard display.

Since when is the display "substandard"? "Not Retina" is not the same thing as "substandard".

Re:Register article (2)

slinches (1540051) | about a year and a half ago | (#41857469)

Okay ... maybe the resolution isn't completely substandard, but it is certainly below average [wikipedia.org] and carries the highest price tag of any of the sanely priced wifi-only models (I have no idea what Toshiba was thinking trying to get $500 for the Excite 7.7).

As far as the need for cell service on a tablet, I can now see the value a bit more clearly from your post as well as others. It still seems like it would be more expensive, but I could see where the convenience may be worth it.

Re:Register article (0)

Anonymous Coward | about a year and a half ago | (#41861895)

Even the "retina" displays on the full iPad are substandard crap compared to the Nexus 10.

Re:Register article (0)

Anonymous Coward | about a year and a half ago | (#41863597)

Ha, wow, way to go reinforcing that "critics of Apple are completely unhinged partisans" stereotype. A device that has yet to be released that is going to have a higher resolution automatically makes everything else "substandard"? Er, no.

Re:Register article (0)

Anonymous Coward | about a year and a half ago | (#41854567)

You must be ignoring how it sold out for weeks online due to demand. You iHaters try to downplay every new product launch as s failure but are always wrong.

Re:Register article (1)

helix2301 (1105613) | about a year and a half ago | (#41858065)

Poor and expensive attempt to try compete with Amazon and droid market. I am sure NY people asked for a fully charge iPad Mini since most do not have power still.

Re:Register article (1)

KDR_11k (778916) | about a year and a half ago | (#41863751)

I doubt they cared about power. The summary says they're mostly immigrants and such, it's a very common tactic by scalpers to pay immigrants and such to stand in line and buy the early stock so they can then resell it for a premium. No idea how they keep the immigrants loyal enough to actually buy the thing and bring it over instead of running off with either the money or the device but it seems to work.

"meh" in Palo Alto (1)

Animats (122034) | about a year and a half ago | (#41854049)

Even in Palo Alto, the Mercury News reports that reaction was "meh". No big lines. Someone showed up at 2AM expecting a line, and no one was there.

Re:Register article (1)

drinkypoo (153816) | about a year and a half ago | (#41854479)

According to the spam I got from Apple this morning, the reception was lukewarm in the USA, too. Otherwise, why spam me to try to sell me one?

Re:Register article (2)

jittles (1613415) | about a year and a half ago | (#41854685)

Actually I got an email from BestBuy begging me to come wait in line at the local stores, too. I personally hate best buy, but there really is no where else to go around here (so I am a reward zone member). When I saw the email I thought "This must be for something next week..." not even realizing that its November already.

Another DST bug? (-1)

Anonymous Coward | about a year and a half ago | (#41853361)

"10 AM EST opening"... Should have opened at 10 AM EDT. Did Apple get their clocks messed up again? Daylight savings time doesn't end until Sunday.

Re:Another DST bug? (0)

Anubis IV (1279820) | about a year and a half ago | (#41853467)

America doesn't "fall back" an hour until this upcoming Sunday morning, so EST is correct since EDT isn't in use right now. Had they launched it next week, however, you'd have been correct.

Re:Another DST bug? (3, Informative)

ekgringo (693136) | about a year and a half ago | (#41853555)

Actually EDT is currently in use. Daylight Saving Time ends this Sunday, after which EST will be in effect.

Re:Another DST bug? (1)

AshtangiMan (684031) | about a year and a half ago | (#41853577)

IIRC EST is eastern standard time. We are cyrrently still on daylight savings time (EDT). I like to think of it as "dumb time" is standard time, and "smart time" is daylight savings time. Though dumb time is nice for the 4 or so months we still use it otherwise the sun is completely down before 5:00 pm.

Re:Another DST bug? (1)

omnichad (1198475) | about a year and a half ago | (#41854123)

On standard time, sunset happens 1 clock hour earlier than on daylight time. If the sun sets at 5:00 on Saturday, then it sets at 4:00 on Sunday.

Re:Another DST bug? (1)

AshtangiMan (684031) | about a year and a half ago | (#41857659)

Hmmm .... Right. What is now called 6 will be called 5. So we will end up with more light in the morning. Doh. I was trying to correct the parent who said we are on est now.

Re:Another DST bug? (0)

Anonymous Coward | about a year and a half ago | (#41855089)

you LIKE daylight saving time? i didn't think there was anyone who did. fuck dst.

This is very sad (-1, Troll)

Anonymous Coward | about a year and a half ago | (#41853405)

Instead spending time helping your fellow New Yorkers get the region back on track, people are wasting time standing on a line to buy something that will be available well after the clean up effort is over. Materialism at it's finest I suppose.

Re:This is very sad (0)

Anonymous Coward | about a year and a half ago | (#41853747)

Actually, it's the cult controls kicking in.....they can't help themselves.

Re:This is very sad (3, Funny)

squiggleslash (241428) | about a year and a half ago | (#41853851)

And how are they supposed to fix New York without the latest in technology to help them? What are you saying, they should use an ANDROID TABLET or something?

Re:This is very sad (1)

SternisheFan (2529412) | about a year and a half ago | (#41853861)

Out of the bad comes good. In Long Island, people for the most part are being helpful and nicer. Chainsawing fallen trees for neighbors unasked. Helping with cleanups, pushing cars that ran out of gas while waiting on the gas lines that are now the norm. Helping in all sorts of ways, putting power strips on generators so people can charge their devices, sharing water/food...

This is happening in all the affected states. Considering all the damage done by Sandy, it's great to see how people are pulling together like they are in this time of crisis.

Re:This is very sad (1)

Mitt Romney (2766023) | about a year and a half ago | (#41853869)

Not trying to troll, but is there anything the average city dweller can actually do to help repair the infrastructure? Standing in line and out the way might be the best thing for a lot of them.

Re:This is very sad (0)

Anonymous Coward | about a year and a half ago | (#41854005)

Indeed, many places in Manhattan don't need volunteers. Most people don't have cars to deal with, or yards/trees in need of cutting. The biggest problems are the areas without electricity and the fuel shortage, neither of which are things individuals can do much about.

Re:This is very sad (1)

CanHasDIY (1672858) | about a year and a half ago | (#41854553)

Indeed, many places in Manhattan don't need volunteers. Most people don't have cars to deal with, or yards/trees in need of cutting. The biggest problems are the areas without electricity and the fuel shortage, neither of which are things individuals can do much about.

Individuals can't haul fuel and generators, can't get ahold of the Red Cross and see what needs to be done?

To quote the folksy wisdom of my hillbilly father, "Can't" is a lazy bastard, who never accomplished a damn thing.

Re:This is very sad (2)

nedlohs (1335013) | about a year and a half ago | (#41854037)

Exactly what do you think the average "wait in line to buy an ipad buyer" has too offer in terms of getting back on track?

Re:This is very sad (0)

Anonymous Coward | about a year and a half ago | (#41855383)

How the hell is this a troll? This is exactly my thoughts. What a bunch of selfish, useless dirtbags.

Actually, power out is south of 25th St (0)

Anonymous Coward | about a year and a half ago | (#41853435)

That is all.

Neither rain, nor sleet, nor snow shall stop us (1)

Anonymous Coward | about a year and a half ago | (#41853437)

My house has been destroyed. I don't have power. My dog is dead. There is a oil tanker where my front yard used to be. And I haven't bathed since Monday.

But dammit, I *will* be hip for one brief, shining minute!

Re:Neither rain, nor sleet, nor snow shall stop us (0)

Anonymous Coward | about a year and a half ago | (#41856763)

Unbelievable you have time to post on /. with all those problems but not to stand in line and contribute to economy?

People are stupid (4, Insightful)

bleh-of-the-huns (17740) | about a year and a half ago | (#41853447)

That is the only possible answer.

Re:People are stupid (1)

CMYKjunkie (1594319) | about a year and a half ago | (#41853721)

I don't know; "hundreds of people" in a city of 13 million or so isn't a very high percent of the population. There have to be at least a few hundred fanbois in NYC willing to wait in line!!

Re:People are stupid (0)

Anonymous Coward | about a year and a half ago | (#41855065)

those people are especially stupid

Re:People are stupid (0)

Anonymous Coward | about a year and a half ago | (#41858677)

They are Apple customers, what else is new?

Re:People are stupid (0)

Anonymous Coward | about a year and a half ago | (#41856269)

Pretty sure Apple pays folks to stand in line to generate "buzz".

This is the douchiest company ever to exist.

It's not so bad in Manhattan (1)

ZorinLynx (31751) | about a year and a half ago | (#41853597)

Life is actually fairly normal in Manhattan north of 23rd Street, so I'm not surprised.

In fact, lack of power is the only thing keeping the rest of Manhattan from normalizing; MTA even has the subways ready to go, they just need juice.

Hopefully it'll all be fixed before I visit in a week!

Re:It's not so bad in Manhattan (0)

Anonymous Coward | about a year and a half ago | (#41854017)

MTA even has the subways ready to go, they just need juice.

This seems to be an exaggeration. Some of the subway tunnels are still flooded. Some are running now (never flooded and have recovered electricity). Some subway routes are expected to take weeks or months to restore.

That is one expensive iPod touch (2)

e065c8515d206cb0e190 (1785896) | about a year and a half ago | (#41853603)

is all I'm sayin'

Re:That is one expensive iPod touch (0)

Anonymous Coward | about a year and a half ago | (#41853813)

do you giggle with a lisp while you type your nerd rage, all hunched over the keyboard?

Re:That is one expensive iPod touch (1)

tuppe666 (904118) | about a year and a half ago | (#41853863)

is all I'm sayin'

No the iPod touch has a retina display

Just Sayin'

Re:That is one expensive iPod touch (0, Troll)

SuperMooCow (2739821) | about a year and a half ago | (#41854503)

Not mine.

Posted from my first-generation iPod touch with iOS 3.1.3 as its the highest version of iOS it can run. Take note of this App developers and stop requiring iOS 4+ if your App can run on iOS 3, you're cutting yourself from a lot of profits from first-generation owners including iPhones. I think I'm about to hit the maximum characters limit for the signa

Re:That is one expensive iPod touch (1)

SuperMooCow (2739821) | about a year and a half ago | (#41855047)

First generation iPod touch doesn't have a retina display, how is that trolling? The mods are on crack today.

Re:That is one expensive iPod touch (1)

wonkey_monkey (2592601) | about a year and a half ago | (#41855977)

First generation iPod touch doesn't have a retina display

Just move it further from your eyes. Instant retina display!

Re:That is one expensive iPod touch (0)

Anonymous Coward | about a year and a half ago | (#41855111)

... it's 20 bucks more than the cheapest ipod touch.

Apple will sell truckloads. (0)

Anonymous Coward | about a year and a half ago | (#41853615)

I've got a feeling apple is going to sell these by the truckload this xmas season.
It's popular for posters to badmouth apple products today, but this device fills a previously empty niche in the apple product line.

It's an ipad. A fully functional, supported iOS ipad.
It's 7-8 inch formfactor that's been popularized with e-readerized tablets (Kindle/nook) and low cost andriod tabs. (Some people just like the smaller size in their hands)

And it's cheaper. I've got a feeling that the lower price point is going to be the tipping point for a lot of buyers. Honestly, most tablet buyers want an ipad. (Sales/usage statistics support this) They, however, settle for an andriod device because they price point is too high. While more expensive than the crop of 7 inch andriod tabs, I think a lot of buyers would pay the difference to get an apple device.

Think about kids too. Smaller hands, lower price point.

I know a lot of you are going to bring up the Nexus 7 - Yeah its a great product! For geeks and the technically minded. The average user, however, is going to want the ipad.

Re:Apple will sell truckloads. (1)

tuppe666 (904118) | about a year and a half ago | (#41853783)

It's popular for posters to badmouth apple products today

People are not badmouthing apple products. They are in fact doing something new, they have started comparing products with Apple, and its Apples fault, and in that comparison Apple come out badly.

Re:Apple will sell truckloads. (0)

Anonymous Coward | about a year and a half ago | (#41853993)

As I said last year after El Steve-o's last breath "It will be ten years until everyone snaps out of their Apple-Love, and then we can all go back to hating Apple again."
It was never the products they loved, they loved Steve's saleman-ship. Hell, in the end that's all Apple every had.

Re:Apple will sell truckloads. (0)

Anonymous Coward | about a year and a half ago | (#41854273)

No, it's badmouthing.

The typical clueless sperglord intentionally out of context clueless crap that serves no purpose other than to attempt to "prove" that apple products are bad.

Clustick time:
The moment you mention 'jailbreak' you're out side the use case for 99.99% of consumers, and your subsequent points are invalid.
The moment you suggest iSheep (Or otherwise insinuate all apple buying consumers are a collective conspiracy to kill your alternative of choice) all of your subsequent points are invalid.
People actually like having a consistant and clean user experience. Even geeks.
People like pretty and attractive products. And they like having a nice clean stylized store to buy them in.
Exchange is the de-facto buisness email environment. Even android supports it. Deal with it. (Also: Blackberry is dead. BES is a crime against computing.)
Maybe, just maybe, Apple knows what they're doing. Maybe their success isn't and accident and not actually a vast conspiracy against you.

Re:Apple will sell truckloads. (1)

CanHasDIY (1672858) | about a year and a half ago | (#41855775)

No, it's badmouthing.

The typical clueless sperglord...

... posts subjective, pro-brand nonsense as AC, presumably because either A) they care entirely too much about the karma score of their named account, or B) they're too chickenshit to create a named account and thus collect all the bad will they've earned themselves.

Guessing the latter in this case.

Re:Apple will sell truckloads. (0)

Anonymous Coward | about a year and a half ago | (#41861927)

That's funny, because as a technical person, I would never buy a Nexus 7 for myself. I did buy one for my very technically-challenged mother and she uses it all of the time without any problems.

As long as the Nexus 7 is around, there is no need for the iPad Mini.

Sandy? (0)

Anonymous Coward | about a year and a half ago | (#41853637)

Yeah, cause everybody is enduring right now 80mph winds and rain to get their hands on an ipad.
A few days ago, the only one in line would have been Chuck Norris, not to buy an ipad, but to punch Sandy in its very soul.

"many people in line are not fluent in English and are either Asian immigrants or visitors" - doesn't this apply to a very large percentage of NY population?

Re:Sandy? (1)

K. S. Kyosuke (729550) | about a year and a half ago | (#41854141)

"many people in line are not fluent in English and are either Asian immigrants or visitors" - doesn't this apply to a very large percentage of NY population?

Probably, but I'm nor surprised that Asians of all people would like to get their hands on their new 7.9-inch device. *ducks*

Re:Sandy? (1)

SternisheFan (2529412) | about a year and a half ago | (#41859675)

"many people in line are not fluent in English and are either Asian immigrants or visitors" - doesn't this apply to a very large percentage of NY population?

Probably, but I'm nor surprised that Asians of all people would like to get their hands on their new 7.9-inch device. *ducks*

How dare you! To be so insensitive to the great people of Asian descent! Take that brand of bigotry of yours and...

Oops, just noticed your username.... Okay, I guess you get a 'pass'. ;-)

stooopid editorializing (1)

sribe (304414) | about a year and a half ago | (#41853673)

While some private homes and businesses in electrified areas have set out power strips for strangers to charge their phones, it's hard to imagine a crowd of New Yorkers standing idly by while someone spends a significant amount of time charging a new tablet.

A) They'll come out of the box fully charged.

B) They don't particularly take longer to charge than a cell phone.

Re:stooopid editorializing (1)

omnichad (1198475) | about a year and a half ago | (#41854165)

Batteries drain in storage, and I believe are usually shipped at 50% charge due to other issues with the stability of the batteries under shipping conditions.

Although since the Apple store has power, they could take half of them out and pre-charge them to 100% and give the buyers a choice. Or the buyer could probably charge in the store.

Re:stooopid editorializing (3, Interesting)

tlhIngan (30335) | about a year and a half ago | (#41854445)

Batteries drain in storage, and I believe are usually shipped at 50% charge due to other issues with the stability of the batteries under shipping conditions.

Although since the Apple store has power, they could take half of them out and pre-charge them to 100% and give the buyers a choice. Or the buyer could probably charge in the store.

Actually, Apple's products don't tend to sit on shelves - from manufacture to the time it's sold, it'll probably be around a week, and most of it has been just waiting for the pallet to fill up, waiting for the shipper it pick it up, shipping it from China to the warehouse in the US, then distributing it out from there.

If you go by date codes, the whole process can easily be as little as 4 days (same week) to basically "last week". Since iPads and iPhones don't normally linger on shelves too long, Apple charges them up all the way so the user can use it immediately.

The 40% charge is a shipment charge for products that move slower as it's been empirically determined that it ages the batteries the slowest.

It's actually sort of unusual to find an Apple product out of the box that doesn't have 95+% charge. They just don't sit on shelves that long.

Blame it on the Asians? (1)

xxxJonBoyxxx (565205) | about a year and a half ago | (#41853895)

>> 'many people in line are not fluent in English and are either Asian immigrants or visitors.'

Right, because New Yorkers are naturally a compassionate people, without the usual morons (e.g., http://asset1.cbsistatic.com/cnwk.1d/i/tim/2012/11/02/madison1_610x407.jpg [cbsistatic.com] ) found elsewhere in America.

>> While some private homes and businesses in electrified areas have set out power strips for strangers to charge their phones, it's hard to imagine a crowd of New Yorkers standing idly by while someone spends a significant amount of time charging a new tablet.

You do realize that the power is on at the Apple store, and all around it, right? From TFA: "The Apple Store on Fifth Avenue, like most of upper Manhattan, did not suffer any flooding or power outages due to Hurricane Sandy."

Re:Blame it on the Asians? (0)

Anonymous Coward | about a year and a half ago | (#41856357)

In China there's a large market for newly released iDevices because usually they are available in US (and other places) before they become available in China.

There's a significant parallel import market sourcing the iDevices from all over the world and selling them back to China. One popular route is through Hong Kong (where I live), and there's even a thriving underground businesses that hire people (including schoolchildren!) to carry (or you can say smuggle, supposedly import taxes should be paid) the goods across the border, a few items at a time.

Which probably explains why the line of Asians immigrants and visitors exist in the first place. There are people who even fly across the pacific to buy as many of the new products and sell them back to the "dealers" here.... and some of them do turn a profit.

So yeah, I haven't seen the lines in the stores in USA, but I wouldn't be surprised if those people went to New York all the way from China just to make a quick buck.

So (0)

Anonymous Coward | about a year and a half ago | (#41854149)

Not even the so called "Frankenstorm", that could potencially cause 26 nuclear meltdowns across the country, could stop the human stupidity? Or maybe that was just a crapload of FUD from the anti-nuclear power advocates?

Re:So (0)

Anonymous Coward | about a year and a half ago | (#41854443)

Typical American thinking. It's either all black or all white.

It was both. The anti-nuclear power advocates are thinking of the worst case scenario, which was potentially 26 nuclear meltdowns across the country.

Umh -- what about the deaths? (1)

GodInHell (258915) | about a year and a half ago | (#41854173)

The article is focused on power and transportation - we're heading for 100 dead as a result of Sandy. The plurality of those deaths occurred in New York City. Last night they added a few more dead to the list, including a pair of toddlers that were pulled away from their mother by a sudden wave -- while she was trying to run down the street fleeing her burning home. That one is haunting me.

Re:Umh -- what about the deaths? (0)

Anonymous Coward | about a year and a half ago | (#41855795)

we're heading for 100 dead as a result of Sandy

Obviously "we" in this context ignores the Caribbean islands where hundreds perished before the storm reached your precious coast.

Priorities (1)

phorm (591458) | about a year and a half ago | (#41854295)

You know, if Armageddon or the Zombie Apocalypse come to be, Americans are so very screwed.

[cue video of slightly overweight and under-fit dude puffing and running from a shambling zombie hoard]
He's just about to escape when he passes by a dessicated corpse with an iPad clutched in its hands.
"oooo" iPad mini
As he reaches for the mini, the corpse reaches up and grabs his arm, holding him in place as the shamblers catch up and have a nice meaty snack.

iPad Mini: be Apple's most profitable product ever (5, Informative)

blind biker (1066130) | about a year and a half ago | (#41854371)

Looking at the specs of the iPad Mini: crappy dual-core CPU, crappy screen, 0.5 GB RAM, glued battery etc. and the fact that it's basically the iPad 2 shrunk, I came to the conclusion that this is a product on which Apple spent nearly 0 engineering and it is made from super-cheap components. In other words, at US$ 330 for the cheapest model and a whopping US$ 530 for the 32 GB model, Apple is going to make a fucking profit genocide! This goes beyond printing money, this is like stealing candy from toddlers, except the candy is made from platinum.

From a purely profit POV, this might very well be Apple's most successful product, ever.

Sadly!

Re:iPad Mini: be Apple's most profitable product e (1)

Tough Love (215404) | about a year and a half ago | (#41854581)

From a purely profit POV, this might very well be Apple's most successful product, ever.

Only if the lame specs don't kill the Christmas market. Granted, this will likely be the most successful Apple product ever at driving away customers after they compare their new overpriced toy to the Nexus tablet everybody else got and learn the truth.

Re:iPad Mini: be Apple's most profitable product e (-1)

blind biker (1066130) | about a year and a half ago | (#41854757)

Only if the lame specs don't kill the Christmas market.

If you slap the Apple logo on a piece of turd, apple fanbois will still buy it, because, frankly, they're somehow stupid/infatuated/all about status.

Mark my words; Apple will sell tens of millions of these Mini turds.

Re:iPad Mini: be Apple's most profitable product e (0)

Anonymous Coward | about a year and a half ago | (#41854783)

On the specs sheet the Surface sounds extremely good. That's why the MS committee designing it will receive fat bonuses. And the /. crowd will buy it up when discounted to 99 USD

Re:iPad Mini: be Apple's most profitable product e (1)

sootman (158191) | about a year and a half ago | (#41855003)

Interesting analysis. Too bad you're exactly wrong.

> The iPad mini's gross margin is "significantly below" the rest of
> Apple's product line at $329, Apple CFO Peter Oppenheimer said
> on the company's conference call today.

http://techcrunch.com/2012/10/25/apple-says-the-ipad-minis-gross-margin-is-significantly-lower-than-other-products/ [techcrunch.com]

Also, it's $530 for the 64 GB model, not 32.

Do their margins factor in NRE Costs? (0)

Anonymous Coward | about a year and a half ago | (#41855623)

Interesting analysis. Too bad you're exactly wrong.

> The iPad mini's gross margin is "significantly below" the rest of
> Apple's product line at $329, Apple CFO Peter Oppenheimer said
> on the company's conference call today.

http://techcrunch.com/2012/10/25/apple-says-the-ipad-minis-gross-margin-is-significantly-lower-than-other-products/ [techcrunch.com]

Also, it's $530 for the 64 GB model, not 32.

Do their margins take into account NRE (Non-Recurring Engineering) costs or is it just the MSRP less the BOM (Bill of Materials) + assembly cost?

I'm willing to believe that their margin over the BOM cost is lower, but I suspect that their NRE costs that need to be amortized over each device is also significantly lower because they didn't engineer anything new. All they did was miniaturize and existing design.

Once you factor in minimal NRE compared to the iPad3 / iPad4 / iPhone5... and assuming they sell a decent number of units, I would assume that the poster above you is correct that this will be a cash cow for them.

Overdrawn (2)

Tough Love (215404) | about a year and a half ago | (#41854497)

Apparently, being overdrawn at the bank [neowin.net] didn't stop them either.

How to lie with statistics (1)

aclarke (307017) | about a year and a half ago | (#41855959)

From your linked article:

Of those surveyed, one in five iPhone users said that their main bank account is almost always overdrawn. In comparison, almost half of Android and Blackberry users said they were never overdrawn.

So from this comment, I can deduce the following:

  • - ~80% of iPhone users' bank accounts are usually in the black, and
  • - ~50% of Android/Blackberry users' bank accounts are always in the black.

In other news, sometimes men prefer oranges to grapefruit, whereas often women are known to not prefer grapefruit to oranges.

Re:How to lie with statistics (1)

Tough Love (215404) | about a year and a half ago | (#41859795)

By the way, do you like to post fallacies intentionally or do you just not understand logic? "20% of of iPhone users are almost always overdrawn" does not imply that "~80% of iPhone users' bank accounts are usually in the black".

zzzzz... (0)

Anonymous Coward | about a year and a half ago | (#41854515)

Hundreds of iSheep lined up in front of Crapple's Fifth Avenue store for the chance to get their hands on the 7.9-inch device.

Missing the point? (1)

fermion (181285) | about a year and a half ago | (#41854615)

First

many people in line are not fluent in English and are either Asian immigrants or visitors.'

Are we getting a start on next weeks complaints from the Tea Party vote suppression brigade? 'Oh, theres a bus of voters that aren't the same color as us.' 'Oh theres a bus of votes who don't speak english.' I bet when the bus of voters from the church comes, and their minister tells them vote for the anti-christ or go to hell, the tea party people aren't going to be complaining. I understand that this statement was put in to make people believe that no one except scalpers are buying the iPad, but that is simply not true no matter how much one wants it to be true. Facts are not based on personal beliefs. I am sure if you went into any major shop many of the people purchasing would be visitors. That is what NYC run.

Second, if one is without power, a tablet is the way to go. This is from someone who spent two weeks without power back when all we had was an iPhone. A full size computer is not going to charge quickly or be usable for a long time. A computer with 8-10 charge is very useful. Charge it every couple days, use it sparingly, and you can still get all the news and information and email. After a huge storm the cell connections are not reliable for synchronous communications, but are often ok can be used for light browsing and text and email.

And life still goes on after a disaster. UPS is delivering to home, so ordering online is a possibility when local stores are not available. Some restaurants are up on a limited basis, so go and get food and charge the phone. A solar powered battery can also recharge devices.

I feel for these guys though. When a big storm hits it usually is really nice outside for several days after, so sleeping without electricity is no problem, and if one can't get to work we just all hang out and read and play. It is nice. I can't imagine have a storm and then have 40-50 degree temperatures. That sucks.

Re:Missing the point? (1)

aclarke (307017) | about a year and a half ago | (#41856007)

Are we getting a start on next weeks complaints from the Tea Party vote suppression brigade? 'Oh, theres a bus of voters that aren't the same color as us.' 'Oh theres a bus of votes who don't speak english.' I bet when the bus of voters from the church comes, and their minister tells them vote for the anti-christ or go to hell, the tea party people aren't going to be complaining. I understand that this statement was put in to make people believe that no one except scalpers are buying the iPad, but that is simply not true no matter how much one wants it to be true. Facts are not based on personal beliefs. I am sure if you went into any major shop many of the people purchasing would be visitors. That is what NYC run.

Did you read the article? No of course not, how naive of me. That was the point of the comment in the article. They even interviewed some of them to show that, for example, two of the purchaers were a father and son from Brazil.

Sign of the End of Times... (1)

funwithBSD (245349) | about a year and a half ago | (#41854847)

And lo, the Heavens opened up, and a great deluge descended upon the earth... and there was great suffering and destruction.

and the people stood in orderly lines while others suffered, awaiting the new mini-bread-and-circus. /s

My $0.02 (2)

sootman (158191) | about a year and a half ago | (#41855159)

Hate to get in the way of a good Apple-bashing but I wanted to say two things.

> it's hard to imagine a crowd of New Yorkers standing idly by while
> someone spends a significant amount of time charging a new tablet.

They come from the factory fully charged, or close to.

And, unrelated to the story in particular, mine arrived this morning and I'm very happy with it so far. Ever since tablets were first on the horizon (post-iPhone and Kindle but pre-everything else) I always wanted one the size of a paperback. When the iPad came out, I thought it was too big. Tried it, didn't care for it much. I bought one to do a bit of testing and development on and figured I'd see if I grew to like it. I didn't, and sold it a few months later. (I bought a refurbished iPad 1 shortly after the 2 came out, so it was cheap, and I sold it for not much of a loss -- basically I rented it for like $8 a month which wasn't bad since it was for work.)

I ordered the Mini as soon as I could and it arrived this morning and it's great. It's a great size and very light. The screen, while not retina, is still good -- we were all happy with our old iPhones before the 4 came along, right? :-)

It's not for everyone but for a lot of people it will be very appealing.

Got mine and it ROCKS - quick review (0)

Anonymous Coward | about a year and a half ago | (#41857171)

Mobile developer here ...

The iPad mini ROCKS. Until you hold one, you won't know from writeups and pictures. The knock on the iPad is that it is heavy and cumbersome to hold. The iPad mini fits in my left hand with a secure grip, and I can use it with my right hand. The screen is slightly smaller than the iPad's, but not enough to really notice with the eyeballs (you can tell the difference holding them side-by-side). Sure, you give up a tiny amount of screen space, but the iPad mini is lighter and easier to use.

Where Apple went horribly wrong was not doing an 8GB model for the price of a Nexus 7. If they had done that, they'd rule the world and Android tablets would be a footnote to computer history.

I still think the iPad mini will sell like nothing since the original iPod days once people see how nice it is.

Apple hit a home run.

Honestly, I only got an iPad mini for software development. I didn't even want it and thought Apple was shooting themselves in the foot trying to enter the low-end 7" tablet space. I was wrong. A few minutes with the iPad mini showed me that.

I preferred the opposite new story (0)

Anonymous Coward | about a year and a half ago | (#41858355)

Yahoo reports "Meet the Only Guy In Line for an iPad Mini in NYC" at the same store
http://news.yahoo.com/meet-only-guy-line-ipad-mini-nyc-pics-151607016.html

Purpose (1)

Eyezen (548114) | about a year and a half ago | (#41858735)

Still trying to figure out what the market is. Small and more mobile you have a iphone or ipod. Larger and more functional you have the regular sized ipad. Exactly what niche (or is that the point) is this serving?

Proving once again (0)

Anonymous Coward | about a year and a half ago | (#41862905)

that Apple users are fucking stupid!

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