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UK Apple Shop Forced To Change Its Name

timothy posted about a year and a half ago | from the but-but-but-the-semantic-web dept.

It's funny.  Laugh. 174

tlhIngan writes "The Apple Shop, in Norfolk, UK is a little corner store that sells apple products. Not Apple products, but apple products, in this case, cider. However, it's been forced to change its name to the Norfolk Cider Shop. However, the name change did not come from any lawsuit from Apple (the Cupertino one, that is), nor has there been any evidence that Apple (Cupertino) knew about them. Instead, they're changing their name because their phones have been ringing constantly from people seeking help with their Apple (Cupertino) products. Apple (Cupertino) opened an Apple store in 2009 in the nearby (larger) town of Norwich."

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So by forced, they mean chose (5, Informative)

Stewie241 (1035724) | about a year and a half ago | (#42924293)

So by forced to change their name, what they really mean is they chose to change their name because people were mistaking them for the Apple Store?

Re:So by forced, they mean chose (0)

JohnSearle (923936) | about a year and a half ago | (#42924369)

Sounds to me like a lost business opportunity. If they stumbled upon a significant demand for a service, then should've simply expanded their offerings to include that service. I'm not sure why you would go to the trouble of changing your name to avoid having to deal with people asking to do business with you.

Re:So by forced, they mean chose (5, Insightful)

erpbridge (64037) | about a year and a half ago | (#42924485)

Had that been the case, them including the service of consulting, repairing, recommending, or selling Apple (Cupertino) branded products or accessories, that probably would have given Apple (Cupertino) the necessary ammunition to sue them to change their name... even if the apple (fruit) products were the primary function of the store still.

It sounds like a lose/lose... Either you get the phone ringing, taking up your time and business and pulling you away from your customers walking in the door, to the point you change your name... or you take advantage of the opportunity, and open yourself up to being sued for the name.

Re:So by forced, they mean chose (0, Troll)

Anonymous Coward | about a year and a half ago | (#42924997)

Had that been the case, them including the service of consulting, repairing, recommending, or selling Apple (Cupertino) branded products or accessories

Just be a little creative and look past the obvious. Consider what kind of customer buys Apple products and market other products and services to that demographic.

Old queers often have plenty of disposable cash, so stocking a ready supply of Depends, butt-plugs and other gay paraphernalia would create plenty of earning opportunities.

Re:So by forced, they mean chose (1)

MrEricSir (398214) | about a year and a half ago | (#42925609)

Had that been the case, them including the service of consulting, repairing, recommending, or selling Apple (Cupertino) branded products or accessories, that probably would have given Apple (Cupertino) the necessary ammunition to sue them to change their name... even if the apple (fruit) products were the primary function of the store still.

How about selling "Eye Pad Cider"? That way they could rake in cash from confused customers.

Re:So by forced, they mean chose (5, Insightful)

martin-boundary (547041) | about a year and a half ago | (#42925639)

It sounds like a lose/lose/win... Either you get the phone ringing, taking up your time and business and pulling you away from your customers walking in the door, to the point you change your name... or you take advantage of the opportunity, and open yourself up to being sued for the name.

...or you set up an automatic answering machine:

"Welcome to the Apple Shop. We specialize in cider and cider related products.

If you would like help with your computer, press 1.

For any other enquiries regarding cider products, press 2.

...

1. "The Apple Shop does not sell computer products. Please wait to be transferred to Apple customer service in Norwich. You will be charged 30p for this transfer."

2. "Apple Shop. Hello, how may I help hou?"

There, FTFY.

Re:So by forced, they mean chose (2)

Sun (104778) | about a year and a half ago | (#42925699)

You are assuming people actually listen to what is being played to them on the recording.

What will actually happen will be:
Machine (as heard by caller): Welcome to the Apple Shop. phase out press 1. For any other enqueries...
User: press 2

Shachar

Re:So by forced, they mean chose (1)

thegarbz (1787294) | about a year and a half ago | (#42925909)

And since the big problem is the number of callers about Apple computer products it would still achieve it's purpose.

I find it hard to believe that a cider store would field a large number of calls from its customer base. As soon as someone with a complaint / enquiry about cider ends up at the Apple helpdesk they may call back and learn to listen.

Re:So by forced, they mean chose (1)

mysidia (191772) | about a year and a half ago | (#42925703)

Had that been the case, them including the service of consulting, repairing, recommending, or selling Apple (Cupertino) branded products or accessories, that probably would have given Apple (Cupertino) the necessary ammunition to sue them to change their name

They didn't need to do that... they just needed to get a call center to screen their calls and funnel any 'business opportunities' to a marketing partner, in exchange for a referral fee.

Re:So by forced, they mean chose (0)

Anonymous Coward | about a year and a half ago | (#42924489)

Except their business wasn't even close to being the same, so they've got no experience to branch out.

Plus it'd put them into the same area of business and so start to encroach on Apple's trademark.

And if you started trying portray yourselves as Apple for computer repair when you're not that's probably some form of con/fraud...

Re:So by forced, they mean chose (1, Funny)

AK Marc (707885) | about a year and a half ago | (#42924899)

Except their business wasn't even close to being the same, so they've got no experience to branch out.

When did that ever stop anyone?

Re:So by forced, they mean chose (1)

Sulphur (1548251) | about a year and a half ago | (#42924703)

Sounds to me like a lost business opportunity. If they stumbled upon a significant demand for a service, then should've simply expanded their offerings to include that service. I'm not sure why you would go to the trouble of changing your name to avoid having to deal with people asking to do business with you.

Their regular customer repellant was not working.

Re:So by forced, they mean chose (3, Informative)

matunos (1587263) | about a year and a half ago | (#42925037)

I'm guessing they're happy selling cider and don't have any interest or expertise in servicing computers.

Re:So by forced, they mean chose (4, Informative)

davester666 (731373) | about a year and a half ago | (#42925137)

No, then that would become trademark infringement...Apple Inc has a trademark to use Apple in a variety of computer-related fields, while this store is using it legally in an unrelated field. If they were to switch or add computer services to their business, then they would be infringing on Apple Inc's trademark.

Re:So by forced, they mean chose (4, Funny)

PolygamousRanchKid (1290638) | about a year and a half ago | (#42925167)

Sounds to me like a lost business opportunity.

Extra strong cider (10% alcohol) might help people who have problems with their Apple products. At least, it will help them forget their problems.

A round or iCider, anyone . . . ?

Re:So by forced, they mean chose (1)

Runaway1956 (1322357) | about a year and a half ago | (#42925905)

Insightful? Not really, guys.

Had they been inundated with phone calls seeking service in a related field to their own field of expertise, then yeah, I can see attempting to expand into that related field.

Making cider and related apple products has squat to do with computer support. The store may or may not have had any personnel who were qualified to work in that unrelated field, but they are certainly not set up to work in that field.

If I ran an auto detail business, and a local aviation mechanic had a similar name to my own business - should I attempt to take some of his business when I get his phone calls? I'll just send the old man who cleans auto engines over to repair the flaps on a Leer Jet? The kid who does such a great job of cleaning inside the door frames can probably take care of the seeming imbalance in the jet turbines. Yeah - that will work!

Re:So by forced, they mean chose (4, Funny)

gmanterry (1141623) | about a year and a half ago | (#42925913)

Sounds to me like a lost business opportunity. If they stumbled upon a significant demand for a service, then should've simply expanded their offerings to include that service. I'm not sure why you would go to the trouble of changing your name to avoid having to deal with people asking to do business with you.

I know how annoying this can be. My home phone number was one digit off from a beauty parlor when I lived in a small town. I got several calls every day from people trying to set up appointments. I tried to explain that they had the wrong number but the calls persisted. Finally, in desperation, I just started making appointments. Sometimes a dozen a day. After a couple of months the calls dwindled down to nothing. A guy's gotta do what he has to do.

Re:So by forced, they mean chose (4, Funny)

djl4570 (801529) | about a year and a half ago | (#42924383)

Forced by a meatspace DDOS attack on their phone number.

Re:So by forced, they mean chose (-1)

Anonymous Coward | about a year and a half ago | (#42924399)

I want to munch on your butthole as if it's cotton candy. What say you?

Re:So by forced, they mean chose (0, Troll)

Anonymous Coward | about a year and a half ago | (#42924459)

Apple users are generally stupid.

Re:So by forced, they mean chose (-1)

Anonymous Coward | about a year and a half ago | (#42924557)

Apple users are generally stupid.

The only idiot here is you.

Re:So by forced, they mean chose (-1)

Anonymous Coward | about a year and a half ago | (#42924571)

I shall butthole smash! Butthole smash! That snappyhole will be smashed by me!

Re:So by forced, they mean chose (0)

acedotcom (998378) | about a year and a half ago | (#42924543)

its a poorly written story from cnet. im not even going to bother clicking through.

Re:So by forced, they mean chose (2)

AmiMoJo (196126) | about a year and a half ago | (#42924573)

They should have partnered with Samsung/Microsoft and got them to open a shop next door. When all the people looking to buy a new tablet or laptop turn up and realize they are in the wrong place the first thing they see is the handy shop next door selling the very thing they wanted.

People should know better though. Apple always open "stores" (American), not shops (British).

Re:So by forced, they mean chose (-1, Flamebait)

Anonymous Coward | about a year and a half ago | (#42924787)

Shut the fuck up. This article is meant to be a lame excuse to bash Apple. Not to talk about facts. What are you? A hipster? A fanboy? Why don't you just go play with your iPad in some coffee shop.

Missed a golden opportunity. (5, Funny)

Anonymous Coward | about a year and a half ago | (#42924853)

How much money could they have made letting some guy from a PC maker come in and be their receptionist? He could listen to their problems, then lead them on a chase through trouble-shooting land, and say at the end, "well, maybe you should have bought a PC, genius!) And hang UP. Then that person, angry at what he BELIEVES is Apple Corp. tech support, and switches to a PC. Apple (of Cupertino) sufffers, eventually failing.

Re:Missed a golden opportunity. (0)

Anonymous Coward | about a year and a half ago | (#42925265)

Ha. We used to do the same sort of thing when we'd get calls for a local company that happened to have a number 1 digit off from ours. At 3 am. We got sick of telling people it was the wrong number, so we started taking orders. But since we didn't know anyone at the company, I'm guessing those orders never showed up on time. Or at all. They eventually changed their number and the calls stopped.

But I think you might be overestimating the effect this little company would have had on Apple, Inc.

Re:Missed a golden opportunity. (2, Insightful)

Cinder6 (894572) | about a year and a half ago | (#42925317)

I think you might be overestimating the influence of this little fruit shop...

Re:So by forced, they mean chose (2)

flimflammer (956759) | about a year and a half ago | (#42925087)

Forced would work fine in this situation. They felt they had no choice but to change their name in order to avoid the large volume of confused calls.

Re:So by forced, they mean chose (0)

Anonymous Coward | about a year and a half ago | (#42925299)

Forced by circumstances. The title sounds misleading (duh, it's Slashdot), but it is technically correct.

Re:So by forced, they mean chose (0)

Anonymous Coward | about a year and a half ago | (#42925427)

Thanks for stating verbatim what the post said, then having the foresight to throw a question mark at the end. How do you fucking manage tie your shoes?

Impressive! (5, Insightful)

gazbo (517111) | about a year and a half ago | (#42924297)

I mean I guess the summary could have been written in a more cunty way, but I don't see how. So high fives all round!

Re:Impressive! (2)

albacrankie (1017430) | about a year and a half ago | (#42924321)

Your description beats anything I could have said. Sorry, Slashdot! I'm worried why I even come here any more.

Re:Impressive! (1)

Anonymous Coward | about a year and a half ago | (#42924381)

Your description beats anything I could have said. Sorry, Slashdot! I'm worried why I even come here any more.

For comments like the one you just responded to.

I come here to respond to comments like yours.

captcha: relayed

Re:Impressive! (0)

Anonymous Coward | about a year and a half ago | (#42924949)

It's still fun to troll here every now and again.

Re:Impressive! (2, Interesting)

Titus Groan (2834723) | about a year and a half ago | (#42924619)

you sir, have summed up everything in a very eloquent manner. remember when /. was edited by people with a brain?

Re:Impressive! (1, Funny)

Ol Biscuitbarrel (1859702) | about a year and a half ago | (#42924749)

The repeated use of "(Cupertino)" was especially vagaffective.

Re:Impressive! (4, Funny)

sa1lnr (669048) | about a year and a half ago | (#42925567)

remember when /. was edited by people with a brain?

Says a user with a facebook icon. :)

Re:Impressive! (1)

UnknowingFool (672806) | about a year and a half ago | (#42924977)

Speaking of which, Beaver College [wikipedia.org] changed their name to Arcadia University: *insert witty response here*. And you're welcome.

Re:Impressive! (1, Funny)

Anonymous Coward | about a year and a half ago | (#42925499)

Speaking of which, Beaver College [wikipedia.org] changed their name to Arcadia University: *insert witty response here*. And you're welcome.

Not enough balls to keep the original name, then?

Re:Impressive! (1)

niftydude (1745144) | about a year and a half ago | (#42925633)

I mean I guess the summary could have been written in a more cunty way, but I don't see how. So high fives all round!

Challenge accepted!

TFS could have made a snide generalization about how dumb typical apple users would have to be to confuse a cider store with a computer store.

Or maybe a bad pun: cider/cyber or apple/app springs to mind...

There is always more cuntiness readily available in the world.

The problem the Norfolk Cider shop will have now is all the people calling them up trying to get pear cider, when they are an apple cider store which no longer has the word apple in their name. Oh the humanity!

Why? (0)

Anonymous Coward | about a year and a half ago | (#42924305)

Why not use an automated phone system to inform callers that it isn't The Apple Store? Or would it be relatively costly and/or give the impression of an impersonal business?

Re:Why? (1)

c0lo (1497653) | about a year and a half ago | (#42925125)

Why not use an automated phone system to inform callers that it isn't The Apple Store? Or would it be relatively costly and/or give the impression of an impersonal business?

- Customer: hello, I'd like to order half of dozen bottles of that 4-y old dry cider that you advertise
- (auto response): Sorry sir, we don't sell iPhone X
(later on)
- Shopkeeper: shit, extra expense last month to buy that damn'd auto response system and the sales went down this month. I wonder why?

It really does make good business sense, doesn't it?

This is News (1)

Anonymous Coward | about a year and a half ago | (#42924311)

NEWS FOR NERDS!!!111!!1

Re:This is News (0, Funny)

Anonymous Coward | about a year and a half ago | (#42924443)

It is news for nerds.

It is another case of a persons phone system being overwhelmed by a confusion of business due to morons not understanding the very easy to notice difference between an actual Apple store and a goddamn cider store!
It is a case of 2 technically illiterate groups coming together to create a blackhole of stupid.

A simple automated service to let users go to the cider store line or Apple Tech Support (aka, tell them to get the hell off the line and re-read their phonebook)
The Apple users? God knows. Hell, even he doesn't know. Why else do you think Steve died? Old white beard up in the sky needed someone to explain how the damn thing (doesn't) work! "It Just Works."

oh what subtle guile. (0, Insightful)

Anonymous Coward | about a year and a half ago | (#42924351)

this isn't even spin, it isn't news, and wow you guys are whores.

What's that sound I hear? (5, Funny)

Twinbee (767046) | about a year and a half ago | (#42924357)

...Almost like the roar of a thousand pitchforks being summoned out, and then calmly put back. (I admit to being a little annoyed for a second myself).

So... (0)

Anonymous Coward | about a year and a half ago | (#42924395)

Unregulated free markets DO work...

these guys are poor businessmen (1)

ozduo (2043408) | about a year and a half ago | (#42924403)

They should have started selling another brand of phones to all these disgruntled Apple buyers! Ha Ha but which brand?

Re:these guys are poor businessmen (4, Insightful)

itsdapead (734413) | about a year and a half ago | (#42924477)

Poor businessmen?

This move got their little shop a namecheck in the national news in the UK. Ker-ching!

Re:these guys are poor businessmen (2)

narcc (412956) | about a year and a half ago | (#42925831)

They're already in the fruit business, and they've got plenty of Apples. How about BlackBerry's on Orange?

Replace SD And Elsevier (-1)

Anonymous Coward | about a year and a half ago | (#42924409)

Here is how:
"Distributed Discussion And Publishing System"
http://sourceforge.net/projects/didipus/files/DiDiPuS.pdf/download

You say apple ... (1)

quax (19371) | about a year and a half ago | (#42924423)

... and I say Apple ... let's call the whole thing off.

apple is still evil (5, Funny)

alen (225700) | about a year and a half ago | (#42924433)

i mean who names a computer company after a fruit, so all the fruit sellers get spammed with calls about computers?

Re:apple is still evil (1)

M1FCJ (586251) | about a year and a half ago | (#42924463)

A bottle of cider is not one of your daily fives...

Re:apple is still evil (1)

mrbester (200927) | about a year and a half ago | (#42924513)

I'm guessing you've never been to cider producing counties. Yeovil by night is... an experience.

Re:apple is still evil (1)

Nationless (2123580) | about a year and a half ago | (#42924495)

I should totally steal their idea and start a tech company in the UK called Orange.

Oh, wait...

Re:apple is still evil (0)

Anonymous Coward | about a year and a half ago | (#42924531)

oh i think that is available now... they rebranded as 'EE' (yes 'EE').

Re:apple is still evil (1)

vakuona (788200) | about a year and a half ago | (#42925177)

No they haven't completely rebranded as EE. EE is a brand of Everything Everywhere, which is a joint venture between T-Mobile and Orange communications. EE is only used for the 4G service at the moment, and Orange and T-Mobile are alive and well for the 3G services.

It gets very confusing, but basically, the name of the joint venture is EE, and EE operates 3 brands, EE, Orange and T-Mobile.

Re:apple is still evil (1)

Quirkz (1206400) | about a year and a half ago | (#42925599)

Call yourself Lemon. Surely nobody would take poorly to that?

McDonalds verses McDonalds (4, Interesting)

Grayhand (2610049) | about a year and a half ago | (#42924451)

It's a very different case since the corporation wasn't the bad guy but it made me think of another case. The corporation McDonalds once sued the head of the McDonald clan for daring to have a restaurant called McDonald's in the UK. He pointed out he had no problem with the corporation using his family's name but found it odd he'd be sued for using his own name especially when he was the head of the clan. This case is sad since neither side was causing a conflict it was the customers that forced the name change.

Waiting to see what happens (3, Interesting)

DaveAtFraud (460127) | about a year and a half ago | (#42925401)

The little town of Empire, Colorado (about an hour west of Denver, on U.S. 40 headed toward Winter Park ski area) has an eatery/bar/town offices called "The Hard Rock Cafe". Empire was a hard rock mining town until most precious metal mining operations left the U.S. I'm thinking this place has been called the Hard Rock Cafe since long before the trendy, international chain took up the name. Haven't heard about any legal moves to make them change their name.

Cheers,
Dave

Look into a copyright/trademark-free world (0)

gedankenhoren (2001086) | about a year and a half ago | (#42924467)

...one in which firms seek creative solutions, not fights to the death. It is very interesting that computer-Apple 'won' for much the same reason that no-one listens to polka music anymore.

Re:Look into a copyright/trademark-free world (1)

chrismcb (983081) | about a year and a half ago | (#42925683)

How would a copyright/trademark free world have solved this problem? This wasn't a trademark issue (nor a copyright issue)

Re:Look into a copyright/trademark-free world (1)

gedankenhoren (2001086) | about a year and a half ago | (#42925841)

This problem was solved without trademarks; that's my point.

Apples (3)

jgrahn (181062) | about a year and a half ago | (#42924473)

Now that I think of it, apples are vastly more important to me than Apple products. There are the blossoms in spring. The early kinds in August--September: Transparent Blanche, then Gyllenkrok Astrakan, Safstaholm. Later James Grieve, Aroma and many others. In October--November the nameless bitter kind which only grows in my home village and is good for baking in the oven with syrup. And finally, the apples which last into winter: Ingrid Marie, Cox Orange, Gloster.

The many forms and uses of apples is a small miracle. And yes, it's technology of a kind.

Re:Apples (1)

Ol Biscuitbarrel (1859702) | about a year and a half ago | (#42924831)

You forgot the good ol' Red Delicious. Possibly on purpose? In the US anyway it's the epitome of the "industrial apple." I wouldn't be surprised to find it on sale around the globe.

I don't recognize any of the varieties on your list but then I'm anything but a epicure. There's no less than 7.5k cultivars of apples so it's not surprising that a list from another country might be full of names that are unfamiliar.

Funny: To begin researching this I highlighted the word 'Apple' and right-clicked in Chrome; the context menu said "Search Google for Apple". Now why would I want to do that...wait a minute...

Re:Apples (1)

_Ludwig (86077) | about a year and a half ago | (#42925217)

Arkansas Blacks [orangepippin.com] , if you can find them, are a nice substitute for boring ol’ Red Delicious, the beefsteak tomato of apples. They’re a lovely dark color, more interesting flavor than RD, and they last forever hanging around at room temperature without even getting mealy.

Re:Apples (1)

Anonymous Coward | about a year and a half ago | (#42925739)

You forgot the good ol' Red Delicious.

Ah, yes - named in the vein of Military Intelligence and Microsoft Works, the apple that nearly destroyed its industry here in the US. Even people who aren't apple snobs rejected this crapfruit. [wikipedia.org]

God help any country who imports it, and let us be damned for exporting it - a far worse crime than unilateral invasion, to be sure.

Re:Apples (0)

Anonymous Coward | about a year and a half ago | (#42925741)

Because the Red/Golden Delicious is/are the Walmart of apples. You couldn't create a worse cultivar if you tried.

Re:Apples (2)

vakuona (788200) | about a year and a half ago | (#42925191)

And you left out the McIntosh!

But you're dancing around an important issue (2)

93 Escort Wagon (326346) | about a year and a half ago | (#42925389)

Are all those apples being raised in a walled garden?

Re:Apples (1)

ChromeAeonium (1026952) | about a year and a half ago | (#42925471)

That's an interesting list of apples. The only one of those I've heard of is Cox's Orange Pippin, and I've tried a lot of apples. I'm guessing you are Swedish and those are local varieties? My favorite apples are Snowsweet, Spigold, and Pink Pearl. If you like apples you should definitely seek those varieties out. It is pretty amazing how many different varieties of apples (and other crops for that matter) there are and what you can do with them. Crop cultivation & use is most certainty a technology.

Re:Apples (0)

Anonymous Coward | about a year and a half ago | (#42925959)

Human history would be vastly different were it not for the humble apple fruit. All the countrys and exploration that would not, could not have happened like it did...

Human history would be pretty much the same without apple pc products.

I don't get it (1)

fustakrakich (1673220) | about a year and a half ago | (#42924487)

Where's the Beatles reference?

What a surprise. (0, Offtopic)

fufufang (2603203) | about a year and a half ago | (#42924505)

Well, Apple has been patent trolling Samsung for quite a while now. They are very litigation-happy. Why not crush a local apple shop for the sake of their in-house trainee lawyer?

"Town of Norwich" (1)

Anonymous Coward | about a year and a half ago | (#42924519)

Norwich is actually a city. It's like saying "The town of New York". Norwich-fag here.

It's like... (0)

Anonymous Coward | about a year and a half ago | (#42924523)

People forgot "apple" is also a fruit. Shocking isn't it.

PICK UPS (1)

swillden (191260) | about a year and a half ago | (#42924525)

One of my colleagues has a similar story. He used to work for UPS and one day got a call (or someone near him got a call, not sure) from a person complaining about receiving upwards of 30 calls per hour from people asking to have UPS pick up their packages. The problem was that the person's phone number happened to be (local area code)-742-5877 and all of the callers should have been dialing 1-800-742-5877 (1-800 PICK UPS).

The individual wanted UPS to do something to "fix" the problem, something that didn't require him to get a new phone number. Of course, there was nothing that UPS could do to stop the calls, so eventually the guy changed his number. I don't know if UPS then picked up the number, which seems like it would have been a good idea.

Re:PICK UPS (1)

PPH (736903) | about a year and a half ago | (#42924989)

The individual wanted UPS to do something to "fix" the problem, something that didn't require him to get a new phone number.

Or he'll sell it to FedEx?

Re:PICK UPS (1)

DigiShaman (671371) | about a year and a half ago | (#42925143)

Question: Does the user of that number actually "own" it? In other words, does one user have the rights to transfer that number to another user, or only forfeit it in exchange from another via phone provider? I'm not sure phone numbers are transferable like domain names are.

Re:PICK UPS (1)

cffrost (885375) | about a year and a half ago | (#42925311)

Question: Does the user of that number actually "own" it? In other words, does one user have the rights to transfer that number to another user, or only forfeit it in exchange from another via phone provider? I'm not sure phone numbers are transferable like domain names are.

Apparently they can be transferred (sometimes, at least); I could have sworn someone tried to sell 212-867-5309 on eBay but was unable to transfer "ownership." Looking to https://en.wikipedia.org/wiki/867-5309/Jenny#Popularity_and_litigation [wikipedia.org] for a citation, I saw no reference to 212, but a 201 instance was successfully sold and transferred. My guess is that it probably depends on the carrier and/or local regulations.

Re:PICK UPS (2)

Quirkz (1206400) | about a year and a half ago | (#42925623)

I live in southwestern Colorado and have an internal extension at my company of 5058. Just across the border from us in New Mexico is the 505 area code, and we do some business down there. On average once a day one of my co-workers tries to dial New Mexico without punching 8 to get an outside line, and dials me instead. This is made worse by a phone system that doesn't insert the code if you try to call back the number on caller ID unless you punch some extra buttons.

I say average 1/day, but in reality it's more like once a week some goofball tries and fails five times in a row to dial out, and repeatedly hangs up on me before I can get them to listen long enough to learn how to use the phone. Especially bad are the ones who insist "I got a call from this number" and won't believe me as I try to explain they're stuck inside the company still.

Hidden Camera Footage (1)

virgnarus (1949790) | about a year and a half ago | (#42924527)

Footage of one of the incidents has been discovered. [youtube.com]

Stuff that matters. (-1)

Anonymous Coward | about a year and a half ago | (#42924587)

This is not part of it.

How they should've handled it (0)

Anonymous Coward | about a year and a half ago | (#42924601)

"Welcome to the Apple Shop in Norfolk. Our menu has recently changed, so please listen closely.

If you're calling about a problem with the iPhone or iPad, the answer is that you're doing it wrong. Please hang up, and learn how to use the equipment properly.

For information about fresh apple cider, apple pies, and other delicious products, please press 1 now."

Hushed (2)

Metricmouse (2532810) | about a year and a half ago | (#42924727)

as to the real reasons because of settling out of court? The name, along with selling a product that has round corners when sliced, makes me wonder.

Re:Hushed (0)

Anonymous Coward | about a year and a half ago | (#42925877)

What are you on about?
"So he has finally succumbed -- with no pressure from Apple, he says -- to changing the name of his hallowed store."
As to the rounded corners? Get over it, there was more to the design patent than just rounded corners.

Understandable (2)

Azure Flash (2440904) | about a year and a half ago | (#42924863)

Trying to explain to an old lady over the phone how to access a WiFi network is probably a lot harder than growing and caring for hundreds of fruit-bearing trees, harvesting them, processing the fruits, carefully fermenting them following a carefully honed recipe, bottling them and selling them. Heck, with all my experience with computers, even I would rather start an apple cider farm than start taking Apple tech support calls.

Meanwhile, (0)

Anonymous Coward | about a year and a half ago | (#42924889)

The Apple Store [google.com] northeast of Indianapolis continues to sell carmel apples and other apple related food items as it has since before Apple Computer stores existed, while the Apple Store [google.com] on the nearer northeast side of Indianapolis sells iPhones and hip mp3 players. They're only eight miles away from each other.

It's still not a story.

Tell customers ... (5, Funny)

PPH (736903) | about a year and a half ago | (#42924965)

... you'd be more than happy to help them out with their problems if they just bring their apples in.

Just put them in the cider press and Voila! No more problems!

Microsoft! (0)

CHIT2ME (2667601) | about a year and a half ago | (#42925045)

This apple shop should have just given these idiot "Apple" callers the phone number to Microsoft. At least they could have informed them of the error of their ways!!!

Oo'ar oo'ar ay (1)

Bitsy Boffin (110334) | about a year and a half ago | (#42925151)

I am a cider drinker
I drinks it all of the day
I am a cider drinker
It soothes all me troubles away
Oo'ar oo'ar ay, Oo'ar oo'ar ay

Sounds like a missed opportunity (3, Interesting)

az1324 (458137) | about a year and a half ago | (#42925231)

TAS: "Hello, The Apple Shop"
Caller: "I'm having trouble with..."
TAS (interrupts): "We have a special offer going on today that I highly recommend. It's our exclusive Cider Club membership which will deliver our latest products to you every month, year-round. And when you come into our shop you will get VIP service at our Juice (slur pronunciation) Bar. This is a limited time offer."
Caller: "Wow that sounds great how much is this Cyber (don't correct them) Club?"
TAS: "It's just £199 for the year, billed on a recurring basis. I can take your credit card information now."
Caller: "Sounds too good to be true! Sign me up!"

BS (1)

csumpi (2258986) | about a year and a half ago | (#42925359)

"people seeking help with their Apple (Cupertino) products"

Apple products just work. That's why they are so expensive.

I think I have the same problem ... (0)

Skapare (16644) | about a year and a half ago | (#42925475)

,,, with my store that sells framed glass objects for installation in pre-made homes in the walls of houses.

Overkill? (0)

Anonymous Coward | about a year and a half ago | (#42925693)

Might it have been cheaper in the long run to simply install a robot on the phone?

If you are calling about computers, press 1. -> I'm sorry. We are a small fruit-related products store and have no affiliation with the American electronics giant.
If you are calling about fruit, press 2. -> [Phone rings]

Of course, this technical solution would not generate the same press coverage so I'm not sure which is best for the business.

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