It's Austin, where people are proud to be weird -- and are more environmentally aware and more concerned about energy use than in the rest of Texas. Add SXSW, with its combination of techies, musicians, film people, and general hipsters. What could be more natural at SXSW than combining a pedicab (called a bicycle rickshaw in Old Delhi and other Indian cities) with Uber's smartphone-based dispatch system? Hook Uber up with local pedicab company Easy Rider, get Samsung to sponsor it all, and you are environmentally conscious, high tech, and (possibly) hip all at once. Totally Austin. Totally SXSW. And totally promotional for all three companies involved.