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Weirdest DLC Sponsorship Ever: SimCity, Brought To You By Crest

Soulskill posted about a year and a half ago | from the please-don't-make-this-a-thing dept.

Advertising 128

MojoKid writes "When it comes to creative advertising potential, it's hard to beat a game like SimCity. In most titles, the idea of in-game advertising makes little sense. Sarah Kerrigan doesn't shop at Victoria's Secret, Booker DeWitt is an unlikely fan of Coca-Cola, and the post-apocalyptic setting of Metro 2033 isn't exactly prime McDonald's turf. But SimCity? SimCity is a game where it makes perfect sense to integrate real-world brands. A city filled with familiar logos and advertising is a city that more closely resembles the real world. That's undoubtedly why EA decided to partner with Crest Toothpaste. Yes, toothpaste. And not for in-game advertising, either. The Nissan Leaf DLC that the company launched a few weeks back at least made sense in some context; EV charging stations are going to be an increasingly common site in cities in the future. But the five new SimCity Attractions that the company added in the Crest partnership boggle the mind." The Escapist points out that this partnership also extends to The Sims Social, one of EA's Facebook games... which is getting shut down in a few months.

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EA Games (4, Funny)

girlintraining (1395911) | about a year and a half ago | (#43466657)

Their new company slogan should be, "And You Thought Square Enix Was Evil. Muwhahahaha. Ha. ..... Haaaaaaaaaaah."

Re:EA Games (5, Funny)

Sponge Bath (413667) | about a year and a half ago | (#43467011)

More like: "It's so real, you would swear you were actually watching a commercial!"

Re:EA Games (0)

Anonymous Coward | about a year and a half ago | (#43469227)

Oh grow up. A completely free piece of optional DLC can never be evil unless they kill a kitten for every time it's downloaded or something.

Re:EA Games (1)

Anonymous Coward | about a year and a half ago | (#43469529)

It's not free, Sherlock. You're buying overpriced toothpaste.

Re:EA Games (1)

Opportunist (166417) | about a year and a half ago | (#43469535)

I still think "challenged by everything" fits them just fine.

Re:EA Games (1)

Krneki (1192201) | about a year and a half ago | (#43470935)

Can't wait for the sharks with freaking lasers DLC!

Re:EA Games (1)

TWiTfan (2887093) | about a year and a half ago | (#43471431)

They should do some EA-related DLC. I suggest adding a "World's Largest Jackass" tourist attraction--brought to you by EA!

Poor Linking (5, Insightful)

Hardhead_7 (987030) | about a year and a half ago | (#43466669)

I know Slashdot likes to confuse us with it's hyperlink placement, but I just feel like pointing out that puting the link to TFA on the text "a city that more closely resembles the real world" makes absolutely no sense. That's where a link to a story about the Nissan Leaf DLC should go, at best. The very next sentence, "That's undoubtedly why EA decided to partner with Crest Toothpaste. Yes, toothpaste." is where the hyperlink to go since the hyperlink leads to.... a story about Crest Toothpaste DLC!

I mean, come on! Is no one doing basic proofreading here?

Re:Poor Linking (4, Funny)

MasseKid (1294554) | about a year and a half ago | (#43466993)

I know Slashdot likes to confuse us with it's hyperlink placement, but I just feel like pointing out that puting the link to TFA on the text "a city that more closely resembles the real world" makes absolutely no sense. That's where a link to a story about the Nissan Leaf DLC should go, at best. The very next sentence, "That's undoubtedly why EA decided to partner with Crest Toothpaste. Yes, toothpaste." is where the hyperlink to go since the hyperlink leads to.... a story about Crest Toothpaste DLC! I mean, come on! Is no one doing basic proofreading here?

No, no they aren't doing basic proof reading and editing. They've learned that we will accept a very low standard of editing and still visit the site. Just like EA has learned they can treat people like crap and those same people will still buy their games.

Re:Poor Linking (2, Funny)

Anonymous Coward | about a year and a half ago | (#43467353)

"I mean, come on! Is no one doing basic proofreading here?"

"is where the hyperlink to go" .....No, no-one is.

Re:Poor Linking (2)

bigstrat2003 (1058574) | about a year and a half ago | (#43468327)

Muphry's Law, how I love thee.

Actually reading TFA (2)

Qzukk (229616) | about a year and a half ago | (#43468067)

On top of that, I don't see any sign of "in-game" crest marketing in TFA:

There are five attractions: Giant Garden Gnome, Dolly the Dinosaur, Llarry the Llama, MaxisMan Statue and the World’s Largest Ball of Twine. ... There is no in-game charge for the Attractions Set; however, you will need to purchase a specially marked Crest or Oral-B product in order to redeem the code."

Unless the Giant Garden Gnome has a shiny smile, it's not in-game advertising, it's just cross promotion.

Re:Actually reading TFA (0)

Anonymous Coward | about a year and a half ago | (#43468801)

Am I the only one that reads "The World's Largest Garden Gnome" as "The World's Largest Small Statue"?

Re:Poor Linking (2)

b4dc0d3r (1268512) | about a year and a half ago | (#43468331)

I know Slashdot likes to confuse us with it's

His, hers, its. They are already possessive. The possessive apostrophe, like "Ray's Hot Dogs", is not necessary.

Did you mean proofreading like editors do? There are no editors. There are copy/paste monkeys who decide that something should appear as a story on one of the various main pages. And people who don't know where apostrophes go.

Re:Poor Linking (2)

TWiTfan (2887093) | about a year and a half ago | (#43471447)

Did you mean proofreading like editors do? There are no editors. There are copy/paste monkeys

Now, now, let's not insult monkeys like that.

Re:Poor Linking (1)

nadaou (535365) | about a year and a half ago | (#43468463)

know Slashdot likes to confuse us with it's hyperlink placement, but I just feel like pointing out that puting the link to TFA on the text "a city that more closely resembles the real world" makes absolutely no sense.

It's part of their preemptive legal strategy, guaranteeing an aquital.

Re:Poor Linking (1)

BlackPignouf (1017012) | about a year and a half ago | (#43470037)

Also, as a foreigner, I don't know anything about :
* Sarah Kerrigan
* Booker DeWitt
* Crest Toothpaste
* DLC sponsorship

I could google all those terms and try to make sense of the story, but the first page is filled with entries related to TFS or TFA.
I'd rather complain about it in the comments! :)

Re:Poor Linking (1)

kwark (512736) | about a year and a half ago | (#43470305)

So how do you know the Victoria's Secret brand? It is only active in Canada, UK and US. But if your from the UK, you'd know what DLC sponsorship is.

Re:Poor Linking (1)

Canazza (1428553) | about a year and a half ago | (#43470445)

And if you're a gamer you should probably know about, if not played, StarCraft and Bioshock Infinite.

Even if you don't know who Kerrigan or Booker are, you should atleast get by context that they have something to do with video games.

Re:Poor Linking (1)

TWiTfan (2887093) | about a year and a half ago | (#43471455)

Do you know what SimCity is?

It's all about... (0)

Anonymous Coward | about a year and a half ago | (#43466685)

Brand recognition, which is worth a lot.

Haven't you played the game? (0)

Anonymous Coward | about a year and a half ago | (#43466693)

It could use a good flossing!

From the article (5, Funny)

Capt.DrumkenBum (1173011) | about a year and a half ago | (#43466729)

I know, I should not have read it. Rookie mistake.

This is clever marketing at its finest. In one swoop, EA has bracketed the untapped potential of gamers who care about dental hygiene.

What, both of them?

Re:From the article (4, Funny)

Kaenneth (82978) | about a year and a half ago | (#43466817)

Well, better than urinary catheter ads...

"Why lose valuable APM struggling to fit a penis you can't even see into the neck of an old mountain dew bottle? Just have your mom insert a Steriflow brand catheter once a week, and never need to take your hands from the controls!"

Re:From the article (1)

Capt.DrumkenBum (1173011) | about a year and a half ago | (#43467393)

Well, better than urinary catheter ads...

At least those adds would be useful. As long as there was online ordering, and free overnight shipping.

Re:From the article (1)

girlintraining (1395911) | about a year and a half ago | (#43468261)

Just have your mom insert a Steriflow brand catheter once a week, and never need to take your hands from the controls!"

Unless your mom is a trained nurse, that's actually a really, really bad idea. Self-catheterization can cause permanent and serious injury if done incorrectly. It would be a lot safer, and just as cost-effective, to use a chemical toilet. These are commonly sold to hunters and for people doing construction work at remote sites where conventional facilities are not available. As well, it doesn't impede wanking at the computer. You know, as long as we're playing the stereotype card. :)

Re:From the article (1)

farble1670 (803356) | about a year and a half ago | (#43468293)

As well, it doesn't impede wanking at the computer. You know, as long as we're playing the stereotype card. :)

which stereotype? human male?

Re:From the article (4, Funny)

mrchaotica (681592) | about a year and a half ago | (#43468399)

If you're going to that much trouble, why not just put the computer in the bathroom?

Re:From the article (1)

AmiMoJo (196126) | about a year and a half ago | (#43470909)

Most of those guys mastered one-handed PC operation years ago.

Re:From the article (0)

Anonymous Coward | about a year and a half ago | (#43467457)

What, both of them?

Yeah, both Orc fangs

Re:From the article (1)

bfandreas (603438) | about a year and a half ago | (#43470487)

I know, I should not have read it. Rookie mistake.

This is clever marketing at its finest. In one swoop, EA has bracketed the untapped potential of gamers who care about dental hygiene.

What, both of them?

No, it's just the one guy. The other guy lives in a country where Crest isn't a brand he could buy.

So this DLC is completely free, I take it? I mean who would buy ads disguised as DLC?

Is their new CEO as confused why EA has so little standing in the public opinion as the old CEO?

Yawn! (3, Insightful)

tompaulco (629533) | about a year and a half ago | (#43466779)

Wake me up when it is NON-downloadable content and I can play it offline.

Re:Yawn! (4, Funny)

VortexCortex (1117377) | about a year and a half ago | (#43467175)

Wake me up when it is NON-downloadable content and I can play it offline.

Thus Rip Van Winkle slept uninterrupted for decades. He was wakened only briefly by the machine intelligences that now claimed all resources on his planet before being drugged and dragged off this very museum. That, machildren, is how we discovered the last known surviving human.

Re:Yawn! (1)

Frosty Piss (770223) | about a year and a half ago | (#43469119)

I think you spend much too much time on Slashdot. Perhaps you should take up masturbation.

Re:Yawn! (2)

PhxBlue (562201) | about a year and a half ago | (#43467517)

Are you talking about SimCity or brushing your teeth?

I kid, I kid!

Re:Yawn! (1)

westlake (615356) | about a year and a half ago | (#43467897)

Wake me up when it is NON-downloadable content and I can play it offline.

Check the major online retail sites selling SimCity. See where it ranks on the sales charts. Prove to me that anyone but the geek gives a damn about "always on line."

Re:Yawn! (1)

Opportunist (166417) | about a year and a half ago | (#43469551)

Well, the people who couldn't play for weeks after release just might.

Re:Yawn! (1)

flimflammer (956759) | about a year and a half ago | (#43469627)

That didn't last that long. He has a point. We can scream about it till we're blue in the face, but enough people just don't seem to care. If a severe misstep like SimCity could happen and yet still be insanely profitable, then I don't know what else could wake the public at large.

Re:Yawn! (1)

Opportunist (166417) | about a year and a half ago | (#43469913)

Well, the preorder sales of the next couple EA games will tell. How did UBI recover from their blunder, anyone knows?

Re:Yawn! (1)

bfandreas (603438) | about a year and a half ago | (#43470543)

The demographic that plays "The Sims" now plays SimCity as it was designed specifically for them. Those are non-geeks.

The geeks are those who are pissed off because the claim that "we do computational intensive stuff on our servers with ABSOLUTELY no network overhead whatsoever" has been proven a lie and that it is indeed always-on DRM.*
The geeks who actually played the game and know what they are talking about complain about city sizes and the new agent-based simulation model being crap.

The brief desaster after launch should come as no surprise to anybody who has lived through launch of any other massively internet-dependent megaseller. It was brief and it is over. The gameplay remains and it still sucks.


* I do not actually own the game and only watched through a couple of Let's Play videos on Youtube by people who actually try to have fun with it. Small city sizes, unattractive "multiplayer", no terraforming, it's all there. Won't buy it because not being able to build efficient and self-contained cities is to my OCD like fingernails scraping over a blackboard.

Wut? Obviously you never met a marketer (5, Funny)

HeckRuler (1369601) | about a year and a half ago | (#43466797)

In most titles, the idea of in-game advertising makes little sense. Sarah Kerrigan doesn't shop at Victoria's Secret, Booker DeWitt is an unlikely fan of Coca-Cola, and the post-apocalyptic setting of Metro 2033 isn't exactly prime McDonald's turf.

Ok, work with me here. I've got money on the table and I WANT to give it to you. Just keep an open mind. Roll with me here. Ok ok, here we go:

1) The queen of blades is casually strolling through the ruined husk of a terran world she just devistated. Fires and corpses everywhere. Zerglings scootin about everywhere. She looks around with a faint memory of a previous life. Her eyes focus on something. She smirks. The last scene is her walking into the mostly intake Victoria's Secrets store.

2) It's a cold unbearable post-apocalyptic Moscow. Your health slowly comes back as you fight you way through Icouldn'tbebotheredtoreadtheplotsummary. Sure, medkits can heal you to full, but what's better than a meal chock-full of preservatives? Every now and then you can find an old abandoned Micky-Dee's, salvage some old patties, and give your health a minor boost to regeneration.

3) Ok, ok, this last one is easy. Booker DeWitt scounges around some trashcans for food all the time right? All we ask is that a cocacola be in there. Easy as pie. Easier then pie. Pie has that flakey crust. All we want is a simple aluminum can in the trash. Is that too much to ask? There's all sorts of reasons it could be in there. Come ON baby, work with me here!

Re:Wut? Obviously you never met a marketer (1)

Capt.DrumkenBum (1173011) | about a year and a half ago | (#43466889)

I came up with this exact idea about 20 years ago. But I thought it was just too evil to do anything with. I guess I should have at least patented it. :(

Re:Wut? Obviously you never met a marketer (1)

Bieeanda (961632) | about a year and a half ago | (#43466909)

Later, Kerrigan discovers that she's the only entity in the Swarm that can handle a bra clasp.

Re:Wut? Obviously you never met a marketer (1)

coxymla (1372369) | about a year and a half ago | (#43468165)

The Abathur in HOTS has six hands so he ought to be able to handle even those triple-hooked contraptions.

Re:Wut? Obviously you never met a marketer (1)

bfandreas (603438) | about a year and a half ago | (#43470587)

Abathur is the MAN! He can make everybody better.

Bras not efficient. Lingerie not efficient. Increased structural rigidity instead.

Re:Wut? Obviously you never met a marketer (1)

Talderas (1212466) | about a year and a half ago | (#43470795)

Abathur has a face vagina and is voiced by Steve Blum.

Re:Wut? Obviously you never met a marketer (1)

sesshomaru (173381) | about a year and a half ago | (#43467389)

"3) Ok, ok, this last one is easy. Booker DeWitt scounges around some trashcans for food all the time right? All we ask is that a cocacola be in there. Easy as pie. Easier then pie. Pie has that flakey crust. All we want is a simple aluminum can in the trash. Is that too much to ask? There's all sorts of reasons it could be in there. Come ON baby, work with me here!"

See, again, all kinds of product placement could be done with Tears.. Dishonored would be much more challenging....

Does anyone remember the Coca-Cola in the old Infocom game "The Lurking Horror?"

Good times.

Considering the game was such a bitter pill to (0)

Anonymous Coward | about a year and a half ago | (#43466801)

swallow.
Maybe this will help to get the bad taste out of everyone's mouth.

Surprised.. (2)

Molt (116343) | about a year and a half ago | (#43466943)

This does surprise me. Although the deal has probably been in the pipeline for months I would have thought that Crest would have realised that SimCity is pretty much become a toxic brand at the moment and will taint everything associated with it. Pulling out from the deal, or convincing EA to move the deal to another game would have made a lot of sense.

Re:Surprised.. (-1)

Anonymous Coward | about a year and a half ago | (#43467063)

Shutting your cakehole until you run a successful business would make more sense. But I know a neckbeard's going to hate on EA no matter what they do.

Re:Surprised.. (0)

Anonymous Coward | about a year and a half ago | (#43467479)

"Successful" does that mean everyone at EA should "shut their cakeholes as well?

I hardly consider a profit of -225M in the third quarter of the fiscal year to be "successful." Unless you mean "successfully" running the company into the ground.

It actually makes sense (1)

CanadianRealist (1258974) | about a year and a half ago | (#43467089)

Just think about it, it makes sense.

1. You use toothpaste to remove bad stuff from your teeth, like plaque.
2. Plaque also occurs in your arteries where it can block them, becoming a danger to your health.
3. Something blocking the tubes creating a danger to someone's health.
4. Sim City!

You need to get out more, (3, Informative)

westlake (615356) | about a year and a half ago | (#43467787)

I would have thought that Crest would have realised that SimCity is pretty much become a toxic brand at the moment and will taint everything associated with it.

The download of the new SimCity is #3 in PC game sales at Amazon,com The SimCity 4 download edition is #5. The Sims 3 and its - many - add-ons are well placed in the top 50.

Bioshock Infinite, with a Metacritic rating of 95, is #14.

Re:You need to get out more, (0)

Anonymous Coward | about a year and a half ago | (#43469703)

Just goes to show, anyone who reads this site is -not the target audience-.

Sad but true.

To be fair (0)

SmallFurryCreature (593017) | about a year and a half ago | (#43470049)

When you zoom waaaaay in on Simcity, you see that the polygon count on the sims is just a tat higher then that in Bioshock.

In other words, I fucking hate the "art" direction that Bioshock always had. You may like, I don't and MANY seem to agree with me.

Critics don't make a product, buyers do. And Simcity being a flawed game? Gosh? Really? Well, that is a first. Lots of "can't do that" stuff once you get really stuck in? In a game? Wow! I never experienced that before.

Bioshock another FPS (even if decent, it is still in a long line of others) of which a dozen launch each month with art I don't like. Simcity a highly flawed Simcity game in a genre that sees a handful of titles per decade that are above abysmal.

Bioshock appeals to young kids with no money, Simcity appeals to adults for who 50 bucks for a game they might play for 50 hours is a very cheap form of entertainment.

It ain't "nice" but McD will always pull in more money by appealing to families with cheap burgers, then a quality burger joint aiming at hipsters. Know your market.

Re:To be fair (0)

Anonymous Coward | about a year and a half ago | (#43470351)

Er, I'm not a young kid and I have plenty of money and I still recognised the abortion that is SimCity. I instead used my free apologetic credit on Origin to buy SimCity 4.

That being said - in an oversaturated FPS market Bioshock Infinite really shines and whether you appreciate the art direction the game is more than just its visuals. In a niche market SimCity still looks like the piece of shit DRM infested, fundamentally broken pseudo-simulator that it is.

Re:To be fair (1)

sdreader (2893571) | about a year and a half ago | (#43471069)

I can tell you right now that, as an adult, Bioshock appealed to me more than most other FPSs because it has COLOR for a change, and not just your regular drab, "realistic" environments. Simcity has fresh color of course, but I already knew about its bullshit DRM system beforehand and so didn't buy it.

Actually I didn't buy either - pirated Bioshock Infinite and left Simcity alone entirely. But the point is still made.

Re:Surprised.. (2)

McFadden (809368) | about a year and a half ago | (#43468243)

I would have thought that Crest would have realised that SimCity is pretty much become a toxic brand at the moment and will taint everything associated with it.

As far as I understand it, this is in-game advertising. If you're undiscerning enough to put up with EA's shit and are still avidly playing this mediocre excuse for a game, I'd say you're gullible enough to be an advertisers dream. Home-run for Crest.

Re:Surprised.. (1)

flimflammer (956759) | about a year and a half ago | (#43469647)

Toxic brand? Tainting everything associated with it? Have you actually seen the sales figures? The damn thing is doing ridiculously well despite the always on DRM and the launch mishaps.

I know we all want to feel like SimCity was a massive win for anti-always on DRM, but reality has to sink in eventually. It is far from it. EA is making so much money on SimCity that I'm sure they're planning their next game to function exactly the same.

Yes lets (0)

Anonymous Coward | about a year and a half ago | (#43466957)

Lets make sure potential city builders are all floride heads!!

I'm a Slashtard neckbeard! (-1)

Anonymous Coward | about a year and a half ago | (#43466963)

Hear me beat my chest and mock EA.
 
Oh, sorry, gotta run. If I don't get these pizzas delivered in the next 30 minutes, they're free!
 
You fuckers stink like a 3 week old dead skunk laying in a cesspool. Go suck another dick before you tell me again about how a successful company's model is flawed.

I paid $80 for this game (4, Funny)

addie (470476) | about a year and a half ago | (#43467027)

And it just keeps getting stranger by the day. I have nobody to blame but myself.

Sponsorship is all well and good, but... (2, Funny)

Anonymous Coward | about a year and a half ago | (#43467029)

...why does my city now look like Toothopolis? And who are these creeps always trying to storm my city walls?

Teeth (0)

Anonymous Coward | about a year and a half ago | (#43467031)

Not too much different than cans of Mt Dew I've seen with in-game codes (not for SimCity). At least the toothpaste won't rot your teeth.

better for your teeth (0)

Anonymous Coward | about a year and a half ago | (#43467167)

I've seen in game codes on cans of Mt Dew. At least the the toothpaste won't rot your teeth.

Why is Booker an unlikely fan of Coca-Cola? (0)

Anonymous Coward | about a year and a half ago | (#43467271)

Coca-Cola was created in 1886, making it 26 years old at the start of Bioshock Infinite. Why couldn't Booker be a fan?

Coca-Cola (1)

sesshomaru (173381) | about a year and a half ago | (#43467335)

No, no, everyone knows that if you wanted to do product placement for Coca-cola in Bioshock Infinite, you simple call Coke Classic "Bucking Bronco" for a month or two, maybe change Mountain Dew to "Possession."

Really though, Bioshock Infinite is a bad example, since it did have plenty of Product Placement in the form of songs. [youtube.com]

Although, knowing the crazy way the music biz works, Levine & co probably had to pay the RIAA for the right to use the songs....

CPG and the Internet (2)

TrippTDF (513419) | about a year and a half ago | (#43467561)

Consumer Packaged Goods (CPG), which is basically anything that you find in a supermarket, has always struggled with how to approach the internet/digital. Their model for the last fifty years has been to blast ads all over TV, which was easily segmented into specific groups depending on the product. I spent some time working with these companies, and by and large they are not sure how to approach the internet.

Buying up lots of banner ads isn't the same as buying lots of time during specific shows. No one wants to sit through their commercials, and tracking Return on Investment on their ads is entirely different than what they are used to, and the jury is still out on effectiveness of those ads. Facebook lets anyone come along and build out some very, very specific segments and advertise their niche product. Also, as TV watching drops, CPG HAS TO find a better way to reach people online.

Because CPG still hasn't found something that "clicks" in the online space, and this looks like an experiment for Crest to see if this is an area that makes sense for them to explore long term... they can't reach people on TV because people are playing games, so why not advertise to them in the game?

Like previous attempts, it just doesn't really make sense to the audience. CPG still has some work to do to find a way to reach people, and there is a LOT of money to be made by the person that figures it out.

no diversity ruins in the ads (1)

sixsixtysix (1110135) | about a year and a half ago | (#43467737)

whenever you get some brand to show up in the game, it's always one-sided and not diverse like the real world. if it's an urban setting and there is a mcdonald's, surely there is a burger king or wendy's or taco bell or something within a few square blocks. if the store has coca-cola, put some pepsi and rc cola in the same aisle. go all out or gtfo.

The Cavity Creeps are attacking Toothopolis! (1)

WhirledOne (213095) | about a year and a half ago | (#43467895)

Y'know, it used to be that disasters in SimCity were things like fires, floods, and Godzilla attacks. What now? "Emergency! Market share of Crest(tm) toothpaste among Sims has fallen below 50%!" To respond to this disaster, you have to deploy advertising defenses and retailer goodwill to increase brand awareness and Sim purchasing levels.
Next thing you know, in addition to such city services as police, fire, water, and sanitation, Sims will start demanding such things as Coca-Cola(tm) bottling facilities and McDonald's(tm) restaurants.

Yes...yes, it's all coming back to me. (1)

Impy the Impiuos Imp (442658) | about a year and a half ago | (#43468079)

> Sim City, Brought To You By Crest

I think their marketing department got confused with The Sims, where, near as I can remember (it's been awhile) the chicks were kissing each other all the time.

Not a good sign for gaming (4, Interesting)

Torodung (31985) | about a year and a half ago | (#43468219)

Similar things [wikipedia.org] began to happen just before the big video game crash of 1983. I think it was even Crest proof-of-purchase tags that got you the game.

Re:Not a good sign for gaming (1)

Winckle (870180) | about a year and a half ago | (#43470289)

I'd love to see a HD Cool Spot remake before we all crash into oblivion.

Re:Not a good sign for gaming (0)

Anonymous Coward | about a year and a half ago | (#43470455)

EA's gonna crash. Oh noooooo

My dream of virtual curling is over.

I don't see what the big deal is... (0)

Anonymous Coward | about a year and a half ago | (#43468325)

It's not like they're dental-related monuments... so what if the codes are on toothpaste tubes. No different than having to buy a pizza or a pop for other online game codes.

Re:I don't see what the big deal is... (1)

PCM2 (4486) | about a year and a half ago | (#43468487)

Yeah, maybe I just don't understand gamers, but I don't get all the fuss either. This is a collection of fun/weird things that you can plant in your city, like a big garden gnome or the "world's biggest ball of twine." They're free; all you gotta do is buy a tube of toothpaste or some floss, which I hope you're doing anyway. This just seems like harmless fun stuff for people who like to put their own stamp on their game worlds. And if it wasn't Crest sponsoring them, it would have been someone else.

They've got my vote. (1)

viperidaenz (2515578) | about a year and a half ago | (#43468409)

I vote for the Sarah Kerrigan line of Victoria's Secrets.

I'd play it with the following conditions: (0)

Anonymous Coward | about a year and a half ago | (#43468547)

Condition #1: It MUST be free, and it CANNOT contain any pay to play features that cannot be obtained from playing the game in reasonable amount of time.
Condition #2: Constant internet connectivity is fine if it is a F2P game, however it is a full-price game. Make your pick but if it's a P2P game then I don't want to see in-game advertisements or have to stay online to play.
Condition #3: My in-game decisions should not influence what ads are targeted towards me. So if I install a nude patch, I don't want ads about viagra.

Victoria's secret (1)

rmdashrf (1338183) | about a year and a half ago | (#43468745)

Sort of stopped reading after 'Sarah Kerrigan doesn't shop at Victoria's Secret'...

Oh really? (1)

wbr1 (2538558) | about a year and a half ago | (#43468833)

Sarah Kerrigan doesn't shop at Victoria's Secret, Booker DeWitt is an unlikely fan of Coca-Cola, and the post-apocalyptic setting of Metro 2033 isn't exactly prime McDonald's turf.

But, Gordon Freeman and Alyx Vance shop the Steam sales.

world's weirdest FSA makes DAH (0)

Anonymous Coward | about a year and a half ago | (#43468911)

world's Fucking Stupidest Acronym makes Dumb Ass Headline ...
seriously WTF is DLC?

Re:world's weirdest FSA makes DAH (1)

osu-neko (2604) | about a year and a half ago | (#43469247)

DLC [lmgtfy.com]

Re:world's weirdest FSA makes DAH (1)

Artea (2527062) | about a year and a half ago | (#43469825)

What the fuck is WTF

So then I have a question (1)

Pikoro (844299) | about a year and a half ago | (#43469001)

If one of the attractions is "The world's largest ball of twine", does that mean that there is only one available for download? What if 2 neighboring cities have the same attraction? Does it keep getting bigger and bigger and the first one to reach the per-item triangle count win?

EA has gone on the record.... (1)

mark-t (151149) | about a year and a half ago | (#43469025)

...as effectively having stated that they don't give a damn if there's a slowly growing contingent of former fans that are starting to loathe them because the marketing people at EA are so effing rich because there are enough people who buy their games and continue to pay for their shit that they just don't have to worry about who they piss off, because the money will still keep rolling in.

I mean that's really what making games is all about right?

Making shitpiles of money?

Toothopolis (1)

_Ludwig (86077) | about a year and a half ago | (#43469097)

Makes perfect sense if you think about it a little creatively (which EA won’t): A new disaster event in which you have to defend your Simcity of Toothopolis against an onslaught of Cavity Creeps. [youtu.be]

Talk about selling your soul (1)

asm2750 (1124425) | about a year and a half ago | (#43469175)

Then again EA sold their soul years ago. Someone needs to buy this company and liquidate it or fire the people making the dumb decisions.

Refund (1)

Cyfun (667564) | about a year and a half ago | (#43469953)

I wonder if Crest wanted their money back after EA caused SimCity to be the biggest flop of the year.

Re:Refund (1)

bfandreas (603438) | about a year and a half ago | (#43470855)

I wonder if Crest wanted their money back after EA caused SimCity to be the biggest flop of the year.

What gives you the impression SimCity was a flow? People still buy it in droves. People still play it and enjoy it. The always-on DRM is over, people got their free consolation game and everything is hunky-dory again. The game had a negative response in closed nerd circles(which is why I don't pick it up...mostly for city size and flawed simulation) but the target demographic of The Sims players got over it.

Money talks, bullshit walks. Money has spoken.

Re:Refund (1)

bfandreas (603438) | about a year and a half ago | (#43470865)

*flop

Fail DLC (1)

Issarlk (1429361) | about a year and a half ago | (#43469981)

I'm sure once you've built all five "buildings" from the DLC in one of your city there's little space left for anything else.

Not that strange (1)

crossmr (957846) | about a year and a half ago | (#43469999)

The Sims has been doing this for a long time, and really lots of games could use in-game advertising
Any sports game could have sponsors, any game set in modern times could probably have it.
Any game set in the near future could probably use current brands and even a post apocalyptic game could have product placement... Fallen Skies had Choco pies.

Kit Kat and Theme Hospital (0)

Anonymous Coward | about a year and a half ago | (#43470115)

Is still the best placement.

Just what the doctor ordered. (0)

Anonymous Coward | about a year and a half ago | (#43470205)

Because that's just what a crappy 2 by 2 mile city with big lines of buses and sims they go sleep in the nearest available house to their workplace when their work day is over needs to be realistic... advertising!

Sarah Kerrigan in VC (1)

ch0knuti (994541) | about a year and a half ago | (#43470779)

"Sarah Kerrigan doesn't shop at Victoria's Secret" Too bad. An achivement unlock that would display her in VC clothing might make me buy SC3 :)

Re:Sarah Kerrigan in VC (1)

Talderas (1212466) | about a year and a half ago | (#43470805)

Are you talking pre-QoB Kerrigan, QoB Kerrigan, or post-QoB Kerrigan?

Uh what? (1)

drinkypoo (153816) | about a year and a half ago | (#43471061)

"When it comes to creative advertising potential, it's hard to beat a game like SimCity.

When it comes to advertising potential, it's hard to beat a franchise like SimCity. But associating yourself with a game like SimCity which has been so widely panned and which will be forgotten in a couple years due to how very bad it is, with people going back to playing the prequel, is a waste of time and money.

Go home... (1)

gforce811 (903907) | about a year and a half ago | (#43471481)

Go home EA, you're drunk.

Victoria's Secret (1)

prisoner-of-enigma (535770) | about a year and a half ago | (#43471487)

Sarah Kerrigan doesn't shop at Victoria's Secret

But OMG, if she did...

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