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Kobo CEO Says Not Selling Washing Machines Key To Overtaking Amazon

samzenpus posted 1 year,21 hours | from the we-do-one-thing-we-do-it-very-well-and-then-we-move-on dept.

Books 207

DavidGilbert99 writes "Kobo, the Canadian-based ebook company is number two in the market, behind the behemoth that is Amazon. So what does the CEO Michael Serbinis think is the one thing which will allow them to overtake the e-commerce giant? 'We don't sell any washing machines, we don't sell radios. We are not focused on the next server farm to offer data services. It is a question of focus.' Serbinis goes on to tell IBTimes UK: 'From an organization standpoint at Kobo, this is all we do. Everyone at Kobo, all we focus on is creating a great experience for book-lovers.'"

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207 comments

Focus all you want... (1, Insightful)

Anonymous Coward | 1 year,21 hours | (#43487963)

Doesn't mean you'll be the best at it.

Re: Focus all you want... (4, Informative)

Anonymous Coward | 1 year,20 hours | (#43488111)

For me the value and Amazon is almost entirely in the user reviews that's why I go there; it's what makes me keep coming back. unless you're huge like Amazon you will have that kind of feedback from users all you really have in the product description and that's it.

Re: Focus all you want... (2)

ganjadude (952775) | 1 year,17 hours | (#43489463)

you know i go to amazon quite a bit, sometimes intentionally other times by accident looking at reviews. I cant remember the last time I bought something from them or from an affiliate (well, through amazon anyway im sure ive dealt with affiliates) but the reviews are great, just ignore 0 and 5 and look at 2 3 and 4 stars, decide which ones are good and which ones are FUD and go from there.

Re:Focus all you want... (-1)

Anonymous Coward | 1 year,20 hours | (#43488157)

Man. What a bunch of niggers!

Re:Focus all you want... (3, Interesting)

Spy Handler (822350) | 1 year,20 hours | (#43488161)

Ah but focusing *can* lead to superior results.

A lot of Amazon ebooks that are OCR scans (rather than directly made from author's digital source) are complete junk full of errors. (example: 48 Laws of Power by Robert Greene) Now if their "focus" involves having human readers who *like* reading books as a hobby go through the scan and correct OCR errors by referencing the printed book, then yes I would say their focus can make them the best.

Re:Focus all you want... (5, Interesting)

ColdWetDog (752185) | 1 year,20 hours | (#43488359)

Yes. I just downloaded a Kobe book - so far, half way into it, I'm finding it a much better experience. Every. Single.Amazon.Book. that I've purchased has numerous, obvious typos. Every single Amazon book that I've purchased has crap for illustrations. They're horribly compressed like they were planning on sending them through a 300 baud modem. Trying to read a history book with crap for maps is unpleasant and unnecessary.

The illustrations in the Kobe book are pleasant, readable, zoomable. The reader is even nicer. Color me impressed so far.

Re:Focus all you want... (4, Funny)

aynoknman (1071612) | 1 year,18 hours | (#43488949)

Yes. I just downloaded a Kobe book - so far, half way into it, I'm finding it a much better experience. Every. Single.Amazon.Book. that I've purchased has numerous, obvious typos. . . .

s/Kobe/Kobo/ ... Every.Single.Slashdot.Post ...

Re:Focus all you want... (1)

jythie (914043) | 1 year,17 hours | (#43489375)

*nod* and there is a lot of room there for a superior experience. Amazon's search has gotten worse and worse. Sometimes just finding something can be enough of headache to send me elsewhere.

Re:Focus all you want... (2)

dragon-file (2241656) | 1 year,20 hours | (#43488171)

I completely agree. This to me sounds similar to the proverbial eggs in one basket. If the eBook side of amazon suddenly flops, the company will have enough sales else where to keep it afloat.

Re:Focus all you want... (2, Interesting)

lgw (121541) | 1 year,20 hours | (#43488251)

Last I heard, AWS was Amazons largest source of profits now, having pulled ahead of the entire retail business.

It looks like Amazon is a "cloud vendor" now, with a retail business to fall back on if the cloud doesn't work out.

Re:Focus all you want... (5, Interesting)

webplay (903555) | 1 year,19 hours | (#43488523)

You heard wrong. The estimate is that it will account for about 20% of Amazon's profit in 2013. It is growing faster than the rest of their business, though.

Re:Focus all you want... (1)

Delarth799 (1839672) | 1 year,19 hours | (#43488539)

Which is kind of ironic considering their cloud vending came from their retail business. Amazon used to have tons of extra server power set aside which was just used keep the site running smoothly during the insane blitz of online shoppers during the holiday season. Of course that only lasted for a month or so out of the year so they began to lease out that extra server power during all the months it wasn't in use.

Re:Focus all you want... (2)

jsdcnet (724314) | 1 year,19 hours | (#43488747)

Which is kind of ironic considering their cloud vending came from their retail business. Amazon used to have tons of extra server power set aside which was just used keep the site running smoothly during the insane blitz of online shoppers during the holiday season. Of course that only lasted for a month or so out of the year so they began to lease out that extra server power during all the months it wasn't in use.

This is a myth. AWS founder addressed in in a Quora answer: http://www.quora.com/Amazon/How-and-why-did-Amazon-get-into-the-cloud-computing-business [quora.com]

Re:Focus all you want... (3, Insightful)

NoKaOi (1415755) | 1 year,20 hours | (#43488299)

Except that's just not how the market work. Focusing might sound good on the surface, but in reality it's not going to be the most successful. It might even be better for the customers that it has, but it's not going to make more money. First off, if you can buy everything from one place then you are used to and comfortable with buying stuff from that place, so a vast majority of people will buy stuff from that store. Who do you think sells more dog food in America, Petco or WalMart? Secondly, if you're a company with more revenue streams, you have more resources to develop new products, and you have more resources to hold yourself up between the time you release those products and the time you actually start making a profit off of them.

You can argue that Kobo's focusing could lead to better results in terms of user experience, but they aren't going to beat Amazon in terms of market share unless they really come up with something consumers think is unique and amazing.

Re:Focus all you want... (5, Interesting)

misosoup7 (1673306) | 1 year,19 hours | (#43488671)

Except that's just not how the market work. Focusing might sound good on the surface, but in reality it's not going to be the most successful. It might even be better for the customers that it has, but it's not going to make more money. First off, if you can buy everything from one place then you are used to and comfortable with buying stuff from that place, so a vast majority of people will buy stuff from that store. Who do you think sells more dog food in America, Petco or WalMart? Secondly, if you're a company with more revenue streams, you have more resources to develop new products, and you have more resources to hold yourself up between the time you release those products and the time you actually start making a profit off of them.

You can argue that Kobo's focusing could lead to better results in terms of user experience, but they aren't going to beat Amazon in terms of market share unless they really come up with something consumers think is unique and amazing.

I'm just going to point out a few minor flaws in your argument. In Petco vs Walmart example, WalMart is still only in one industry, retail. This is considered relatively focused as far as the market is concerned. The issue with Amazon is that they've actually diversified outside of retailing such as Video Streaming, Cloud Vending, Logistics (third party sellers and Amazon then distributes), and other smaller segments. So Amazon is not focused. But on the other hand, Kobo is too focused. They only do one thing. But I totally agree with you that they need something amazing to beat Amazon since Amazon has such a head start on Kobo in the market.

So I guess what I'm trying to say is that there is a spectrum of focus. 1. Ultra-focused: Petco and Kobo, 2. Focused: Walmart, 3. Not Focused: Amazon, 4. Conglomerates: 3M, Time Warner.

Corporate Finance basically tells that Ultra-focused companies usually end up in niche positions. Companies like Walmart generally do very well. Amazon will still do OK, because their "diversified" businesses come from core capabilities required to succeed at their core business, ie logistics and excess server power. And then conglomerates generally trade at a discount in the stock market because generally the disadvantages of diversification outweighs the advantages, and individual investors can diversify themselves as opposed to having to invest in diversified companies.

That being said, I don't think Kobo will be able to beat Amazon anytime soon. After all there aren't that many David vs Goliath stories unless there is mismanagement or the "Goliath" is resting on its laurels.

Re:Focus all you want... (2, Interesting)

Anonymous Coward | 1 year,17 hours | (#43489279)

"The issue with Amazon is that they've actually diversified outside of retailing such as Video Streaming, Cloud Vending, Logistics (third party sellers and Amazon then distributes), and other smaller segments. So Amazon is not focused"

On the other hand, you could say that Amazon has simply turned those things into commodities, in which case they are still very much focused on retail.

Kobo isn't the only one who is on focus (1)

Taco Cowboy (5327) | 1 year,20 hours | (#43488421)

'We don't sell any washing machines, we don't sell radios. We are not focused on the next server farm to offer data services. It is a question of focus.'

Kobo's CEO may think that he's the only one doing the focusing and he's implying that Amazon has lost focus ...

Well, he might have a point ... but then, he's not entirely right either

You see, Amazon may have branched out to non-book categories, but that does not mean they have lost focus

What happens is that Amazon has shifted their focus onto something else

It's all about business viewpoints

Amazon started out carving out a niche market --- selling books online --- but when that niche market is filled with competitors, such as Kobo, it's no longer a niche market

If you're the first one who came out with the instant noodles, you got the whole market to yourself

Even if you restrict yourself in selling instant noodle that came with only ONE FLAVOR, the customers will have no choice to buy instant noodle of that particular flavor

But when you start to have competitors that came into the market selling noodles with more exciting flavors, what do you do?

You can either fight back, selling instant noodles with even more choices of flavor ...

You can fight back with pricepoint --- lowering the price of your instant noodles ...

Or ... you can shift your focus away from instant noodles, into something else

As a business person myself I keep on reminding myself to be extremely flexible and agile in dealing with the marketplace

WARNING ABOUT SLASHDOT CORRUPITION.... apk (-1)

Anonymous Coward | 1 year,21 hours | (#43487965)

A corrupt slashdot luser has pentrated the moderation system to downmod all my posts while impersonating me.

Nearly 230++ times that I know of @ this point for all of March/April 2013 so far, & others here have told you to stop - take the hint, lunatic (leave slashdot)...

Sorry folks - but whoever the nutjob is that's attempting to impersonate me, & upset the rest of you as well, has SERIOUS mental issues, no questions asked! I must've gotten the better of him + seriously "gotten his goat" in doing so in a technical debate & his "geek angst" @ losing to me has him doing the:

---

A.) $10,000 challenges, ala (where the imposter actually TRACKED + LISTED the # of times he's done this no less, & where I get the 230 or so times I noted above) -> http://it.slashdot.org/comments.pl?sid=3585795&cid=43285307 [slashdot.org]

&/or

B.) Reposting OLD + possibly altered models - (this I haven't checked on as to altering the veracity of the info. being changed) of posts of mine from the past here

---

(Albeit massively repeatedly thru all threads on /. this March/April 2013 nearly in its entirety thusfar).

* Personally, I'm surprised the moderation staff here hasn't just "blocked out" his network range yet honestly!

(They know it's NOT the same as my own as well, especially after THIS post of mine, which they CAN see the IP range I am coming out of to compare with the ac spamming troll doing the above...).

APK

P.S.=> Again/Stressing it: NO guys - it is NOT me doing it, as I wouldn't waste that much time on such trivial b.s. like a kid might...

Plus, I only post where hosts file usage is on topic or appropriate for a solution & certainly NOT IN EVERY POST ON SLASHDOT (like the nutcase trying to "impersonate me" is doing for nearly all of March/April now, & 230++ times that I know of @ least)... apk

P.S.=> here is CORRECT host file information just to piss off the insane lunatic troll:

--

21++ ADVANTAGES OF CUSTOM HOSTS FILES (how/what/when/where/why):

Over AdBlock & DNS Servers ALONE 4 Security, Speed, Reliability, & Anonymity (to an extent vs. DNSBL's + DNS request logs).

1.) HOSTS files are useable for all these purposes because they are present on all Operating Systems that have a BSD based IP stack (even ANDROID) and do adblocking for ANY webbrowser, email program, etc. (any webbound program). A truly "multi-platform" UNIVERSAL solution for added speed, security, reliability, & even anonymity to an extent (vs. DNS request logs + DNSBL's you feel are unjust hosts get you past/around).

2.) Adblock blocks ads? Well, not anymore & certainly not as well by default, apparently, lol - see below:

Adblock Plus To Offer 'Acceptable Ads' Option

http://news.slashdot.org/story/11/12/12/2213233/adblock-plus-to-offer-acceptable-ads-option [slashdot.org] )

AND, in only browsers & their subprogram families (ala email like Thunderbird for FireFox/Mozilla products (use same gecko & xulrunner engines)), but not all, or, all independent email clients, like Outlook, Outlook Express, OR Window "LIVE" mail (for example(s)) - there's many more like EUDORA & others I've used over time that AdBlock just DOES NOT COVER... period.

Disclaimer: Opera now also has an AdBlock addon (now that Opera has addons above widgets), but I am not certain the same people make it as they do for FF or Chrome etc..

3.) Adblock doesn't protect email programs external to FF (non-mozilla/gecko engine based) family based wares, So AdBlock doesn't protect email programs like Outlook, Outlook Express, Windows "LIVE" mail & others like them (EUDORA etc./et al), Hosts files do. THIS IS GOOD VS. SPAM MAIL or MAILS THAT BEAR MALICIOUS SCRIPT, or, THAT POINT TO MALICIOUS SCRIPT VIA URLS etc.

4.) Adblock won't get you to your favorite sites if a DNS server goes down or is DNS-poisoned, hosts will (this leads to points 5-7 next below).

5.) Adblock doesn't allow you to hardcode in your favorite websites into it so you don't make DNS server calls and so you can avoid tracking by DNS request logs, OR make you reach them faster since you resolve host-domain names LOCALLY w/ hosts out of cached memory, hosts do ALL of those things (DNS servers are also being abused by the Chinese lately and by the Kaminsky flaw -> http://www.networkworld.com/news/2008/082908-kaminsky-flaw-prompts-dns-server.html [networkworld.com] for years now). Hosts protect against those problems via hardcodes of your fav sites (you should verify against the TLD that does nothing but cache IPAddress-to-domainname/hostname resolutions (in-addr.arpa) via NSLOOKUP, PINGS (ping -a in Windows), &/or WHOIS though, regularly, so you have the correct IP & it's current)).

* NOW - Some folks MAY think that putting an IP address alone into your browser's address bar will be enough, so why bother with HOSTS, right? WRONG - Putting IP address in your browser won't always work IS WHY. Some IP adresses host several domains & need the site name to give you the right page you're after is why. So for some sites only the HOSTS file option will work!

6.) Hosts files don't eat up CPU cycles (or ELECTRICITY) like AdBlock does while it parses a webpages' content, nor as much as a DNS server does while it runs. HOSTS file are merely a FILTER for the kernel mode/PnP TCP/IP subsystem, which runs FAR FASTER & MORE EFFICIENTLY than any ring 3/rpl3/usermode app can since hosts files run in MORE EFFICIENT & FASTER Ring 0/RPL 0/Kernelmode operations acting merely as a filter for the IP stack (via the "Plug-N-Play" designed IP stack in Windows) vs. SLOWER & LESS EFFICIENT Ring 3/RPL 3/Usermode operations (which webbrowsers run in + their addons like AdBlock slow down even MORESO due to their parsing operations).

7.) HOSTS files will allow you to get to sites you like, via hardcoding your favs into a HOSTS file, FAR faster than remote DNS servers can by FAR (by saving the roundtrip inquiry time to a DNS server, typically 30-100's of ms, vs. 7-10ms HardDisk speed of access/seek + SSD seek in ns, & back to you - hosts resolutions of IP address for host-domain names is FAR faster...). Hosts are only a filter for an already fast & efficient IP stack, no more layered b.s. (remote OR local). Hosts eat less CPU, RAM, I/O in other forms, + electricity than a locally running DNS server easily, and less than a local DNS program on a single PC. Fact. Hosts are easier to setup & maintain too.

8.) AdBlock doesn't let you block out known bad sites or servers that are known to be maliciously scripted, hosts can and many reputable lists for this exist:

GOOD INFORMATION ON MALWARE BEHAVIOR LISTING BOTNET C&C SERVERS + MORE (AS WELL AS REMOVAL LISTS FOR HOSTS):

http://www.mvps.org/winhelp2002/hosts.htm [mvps.org]
  http://someonewhocares.org/hosts/ [someonewhocares.org]
  http://hostsfile.org/hosts.html [hostsfile.org]
  http://hostsfile.mine.nu/downloads/ [hostsfile.mine.nu]
  http://hosts-file.net/?s=Download [hosts-file.net]
  https://zeustracker.abuse.ch/monitor.php?filter=online [abuse.ch]
  https://spyeyetracker.abuse.ch/monitor.php [abuse.ch]
  http://ddanchev.blogspot.com/ [blogspot.com]
  http://www.malware.com.br/lists.shtml [malware.com.br]
  http://www.stopbadware.org/ [stopbadware.org]
Spybot "Search & Destroy" IMMUNIZE feature (fortifies HOSTS files with KNOWN bad servers blocked)

And yes: Even SLASHDOT &/or The Register help!

(Via articles on security (when the source articles they use are "detailed" that is, & list the servers/sites involved in attempting to bushwhack others online that is... not ALL do!)).

2 examples thereof in the past I have used, & noted it there, are/were:

http://it.slashdot.org/comments.pl?sid=1898692&cid=34473398 [slashdot.org]
  http://it.slashdot.org/comments.pl?sid=1896216&cid=34458500 [slashdot.org]

9.) AdBlock & DNS servers are programs, and subject to bugs programs can get. Hosts files are merely a filter and not a program, thus not subject to bugs of the nature just discussed.

10.) HOSTS files protect you vs. DNS-poisoning &/or the Kaminsky flaw in DNS servers, and allow you to get to sites reliably vs. things like the Chinese are doing to DNS -> http://yro.slashdot.org/story/10/11/29/1755230/Chinese-DNS-Tampering-a-Real-Threat-To-Outsiders [slashdot.org]

11.) HOSTS files are EASILY user controlled, obtained (for reliable ones -> http://www.mvps.org/winhelp2002/hosts.htm [mvps.org] ) & edited too, via texteditors like Windows notepad.exe or Linux nano (etc.)

12.) With Adblock you had better be able to code javascript to play with its code (to customize it better than the GUI front does @ least). With hosts you don't even need source to control it (edit, update, delete, insert of new entries via a text editor).

13.) Hosts files are easily secured via using MAC/ACL (even moreso "automagically" for Vista, 7/Server 2008 + beyond by UAC by default) &/or Read-Only attributes applied.

14.) Custom HOSTS files also speed you up, unlike anonymous proxy servers systems variations (like TOR, or other "highly anonymous" proxy server list servers typically do, in the severe speed hit they often have a cost in) either via "hardcoding" your fav. sites into your hosts file (avoids DNS servers, totally) OR blocking out adbanners - see this below for evidence of that:

---

US Military Blocks Websites To Free Up Bandwidth:

http://yro.slashdot.org/story/11/03/16/0416238/US-Military-Blocks-Websites-To-Free-Up-Bandwidth [slashdot.org]

(Yes, even the US Military used this type of technique... because IT WORKS! Most of what they blocked? Ad banners ala doubleclick etc.)

---

Adbanners slow you down & consume your bandwidth YOU pay for:

ADBANNERS SLOW DOWN THE WEB: -> http://tech.slashdot.org/article.pl?sid=09/11/30/166218 [slashdot.org]

---

And people do NOT LIKE ads on the web:

PEOPLE DISLIKE ADBANNERS: http://yro.slashdot.org/yro/08/04/02/0058247.shtml [slashdot.org]

---

As well as this:

Users Know Advertisers Watch Them, and Hate It:

http://yro.slashdot.org/yro/08/04/02/0058247.shtml [slashdot.org]

---

Even WORSE still, is this:

Advertising Network Caught History Stealing:

http://yro.slashdot.org/story/11/07/22/156225/Advertising-Network-Caught-History-Stealing [slashdot.org]

---

15.) HOSTS files usage lets you avoid being charged on some ISP/BSP's (OR phone providers) "pay as you use" policy http://yro.slashdot.org/story/10/12/08/2012243/FCC-Approving-Pay-As-You-Go-Internet-Plans [slashdot.org] , because you are using less bandwidth (& go faster doing so no less) by NOT hauling in adbanner content and processing it (which can lead to infestation by malware/malicious script, in & of itself -> http://apcmag.com/microsoft_apologises_for_serving_malware.htm [apcmag.com] ).

16.) If/when ISP/BSP's decide to go to -> FCC Approving Pay-As-You-Go Internet Plans: http://yro.slashdot.org/story/10/12/08/2012243/FCC-Approving-Pay-As-You-Go-Internet-Plans [slashdot.org] your internet bill will go DOWN if you use a HOSTS file for blocking adbanners as well as maliciously scripted hacker/cracker malware maker sites too (after all - it's your money & time online downloading adbanner content & processing it)

Plus, your adbanner content? Well, it may also be hijacked with malicious code too mind you:

---

Yahoo, Microsoft's Bing display toxic ads:

http://www.theregister.co.uk/2011/09/16/bing_yahoo_malware_ads/ [theregister.co.uk]

---

Malware torrent delivered over Google, Yahoo! ad services:

http://www.theregister.co.uk/2009/09/24/malware_ads_google_yahoo/ [theregister.co.uk]

---

Google's DoubleClick spreads malicious ads (again):

http://www.theregister.co.uk/2009/02/24/doubleclick_distributes_malware/ [theregister.co.uk]

---

Rogue ads infiltrate Expedia and Rhapsody:

http://www.theregister.co.uk/2008/01/30/excite_and_rhapsody_rogue_ads/ [theregister.co.uk]

---

Google sponsored links caught punting malware:

http://www.theregister.co.uk/2008/12/16/google_sponsored_links/ [theregister.co.uk]

---

DoubleClick caught supplying malware-tainted ads:

http://www.theregister.co.uk/2007/11/13/doubleclick_distributes_malware/ [theregister.co.uk]

---

Yahoo feeds Trojan-laced ads to MySpace and PhotoBucket users:

http://www.theregister.co.uk/2007/09/11/yahoo_serves_12million_malware_ads/ [theregister.co.uk]

---

Real Media attacks real people via RealPlayer:

http://www.theregister.co.uk/2007/10/23/real_media_serves_malware/ [theregister.co.uk]

---

Ad networks owned by Google, Microsoft serve malware:

http://www.theregister.co.uk/2010/12/13/doubleclick_msn_malware_attacks/ [theregister.co.uk]

---

Attacks Targeting Classified Ad Sites Surge:

http://it.slashdot.org/story/11/02/02/1433210/Attacks-Targeting-Classified-Ad-Sites-Surge [slashdot.org]

---

Hackers Respond To Help Wanted Ads With Malware:

http://it.slashdot.org/story/11/01/20/0228258/Hackers-Respond-To-Help-Wanted-Ads-With-Malware [slashdot.org]

---

Hackers Use Banner Ads on Major Sites to Hijack Your PC:

http://www.wired.com/techbiz/media/news/2007/11/doubleclick [wired.com]

---

Ruskie gang hijacks Microsoft network to push penis pills:

http://www.theregister.co.uk/2010/10/12/microsoft_ips_hijacked/ [theregister.co.uk]

---

Major ISPs Injecting Ads, Vulnerabilities Into Web:

http://it.slashdot.org/it/08/04/19/2148215.shtml [slashdot.org]

---

Two Major Ad Networks Found Serving Malware:

http://tech.slashdot.org/story/10/12/13/0128249/Two-Major-Ad-Networks-Found-Serving-Malware [slashdot.org]

---

THE NEXT AD YOU CLICK MAY BE A VIRUS:

http://it.slashdot.org/story/09/06/15/2056219/The-Next-Ad-You-Click-May-Be-a-Virus [slashdot.org]

---

NY TIMES INFECTED WITH MALWARE ADBANNER:

http://news.slashdot.org/article.pl?sid=09/09/13/2346229 [slashdot.org]

---

MICROSOFT HIT BY MALWARES IN ADBANNERS:

http://apcmag.com/microsoft_apologises_for_serving_malware.htm [apcmag.com]

---

ISP's INJECTING ADS AND ERRORS INTO THE WEB: -> http://it.slashdot.org/it/08/04/19/2148215.shtml [slashdot.org]

---

ADOBE FLASH ADS INJECTING MALWARE INTO THE NET: http://it.slashdot.org/article.pl?sid=08/08/20/0029220&from=rss [slashdot.org]

---

London Stock Exchange Web Site Serving Malware:

http://www.securityweek.com/london-stock-exchange-web-site-serving-malware [securityweek.com]

---

Spotify splattered with malware-tainted ads:

http://www.theregister.co.uk/2011/03/25/spotify_malvertisement_attack/ [theregister.co.uk]

---

As my list "multiple evidences thereof" as to adbanners & viruses + the fact they slow you down & cost you more (from reputable & reliable sources no less)).

17.) Per point #16, a way to save some money: ANDROID phones can also use the HOSTS FILE TO KEEP DOWN BILLABLE TIME ONLINE, vs. adbanners or malware such as this:

---

Infected Androids Run Up Big Texting Bills:

http://it.slashdot.org/story/11/03/01/0041203/Infected-Androids-Run-Up-Big-Texting-Bills [slashdot.org]

---

AND, for protection vs. other "botnets" migrating from the PC world, to "smartphones" such as ZITMO (a ZEUS botnet variant):

http://www.google.com/search?hl=en&source=hp&q=ZITMO&btnG=Google+Search [google.com]

---

It's easily done too, via the ADB dev. tool, & mounting ANDROID OS' system mountpoint for system/etc as READ + WRITE/ADMIN-ROOT PERMISSIONS, then copying your new custom HOSTS over the old one using ADB PULL/ADB PUSH to do so (otherwise ANDROID complains of "this file cannot be overwritten on production models of this Operating System", or something very along those lines - this way gets you around that annoyance along with you possibly having to clear some space there yourself if you packed it with things!).

18.) Bad news: ADBLOCK CAN BE DETECTED FOR: See here on that note -> http://arstechnica.com/business/news/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love.ars [arstechnica.com]

HOSTS files are NOT THAT EASILY "webbug" BLOCKABLE by websites, as was tried on users by ARSTECHNICA (and it worked on AdBlock in that manner), to that websites' users' dismay:

PERTINENT QUOTE/EXCERPT FROM ARSTECHNICA THEMSELVES:

----

An experiment gone wrong - By Ken Fisher | Last updated March 6, 2010 11:11 AM

http://arstechnica.com/business/news/2010/03/why-ad-blocking-is-devastating-to-the-sites-you-love.ars [arstechnica.com]

"Starting late Friday afternoon we conducted a 12 hour experiment to see if it would be possible to simply make content disappear for visitors who were using a very popular ad blocking tool. Technologically, it was a success in that it worked. Ad blockers, and only ad blockers, couldn't see our content."

and

"Our experiment is over, and we're glad we did it because it led to us learning that we needed to communicate our point of view every once in a while. Sure, some people told us we deserved to die in a fire. But that's the Internet!"

Thus, as you can see? Well - THAT all "went over like a lead balloon" with their users in other words, because Arstechnica was forced to change it back to the old way where ADBLOCK still could work to do its job (REDDIT however, has not, for example). However/Again - this is proof that HOSTS files can still do the job, blocking potentially malscripted ads (or ads in general because they slow you down) vs. adblockers like ADBLOCK!

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19.) Even WIKILEAKS "favors" blacklists (because they work, and HOSTS can be a blacklist vs. known BAD sites/servers/domain-host names):

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PERTINENT QUOTE/EXCERPT (from -> http://www.theregister.co.uk/2010/12/16/wikileaks_mirror_malware_warning_row/ [theregister.co.uk] )

"we are in favour of 'Blacklists', be it for mail servers or websites, they have to be compiled with care... Fortunately, more responsible blacklists, like stopbadware.org (which protects the Firefox browser)...

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20.) AND, LASTLY? SINCE MALWARE GENERALLY HAS TO OPERATE ON WHAT YOU YOURSELF CAN DO (running as limited class/least privlege user, hopefully, OR even as ADMIN/ROOT/SUPERUSER)? HOSTS "LOCK IN" malware too, vs. communicating "back to mama" for orders (provided they have name servers + C&C botnet servers listed in them, blocked off in your HOSTS that is) - you might think they use a hardcoded IP, which IS possible, but generally they do not & RECYCLE domain/host names they own (such as has been seen with the RBN (Russian Business Network) lately though it was considered "dead", other malwares are using its domains/hostnames now, & this? This stops that cold, too - Bonus!)...

21.) Custom HOSTS files gain users back more "screen real estate" by blocking out banner ads... it's great on PC's for speed along with MORE of what I want to see/read (not ads), & efficiency too, but EVEN BETTER ON SMARTPHONES - by far. It matters MOST there imo @ least, in regards to extra screen real-estate.

Still - It's a GOOD idea to layer in the usage of BOTH browser addons for security like adblock ( http://adblockplus.org/en/ [adblockplus.org] ), IE 9's new TPL's ( http://ie.microsoft.com/testdrive/Browser/TrackingProtectionLists/ [microsoft.com] ), &/or NoScript ( http://noscript.net/ [noscript.net] especially this one, as it covers what HOSTS files can't in javascript which is the main deliverer of MOST attacks online & SECUNIA.COM can verify this for anyone really by looking @ the past few years of attacks nowadays), for the concept of "layered security"....

It's just that HOSTS files offer you a LOT MORE gains than Adblock ( http://adblockplus.org/en/ [adblockplus.org] ) does alone (as hosts do things adblock just plain cannot & on more programs, for more speed, security, and "stealth" to a degree even), and it corrects problems in DNS (as shown above via hardcodes of your favorite sites into your HOSTS file, and more (such as avoiding DNS request logs)).

ALSO - Some more notes on DNS servers & their problems, very recent + ongoing ones:

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DNS flaw reanimates slain evil sites as ghost domains:

http://www.theregister.co.uk/2012/02/16/ghost_domains_dns_vuln/ [theregister.co.uk]

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BIND vs. what the Chinese are doing to DNS lately? See here:

http://yro.slashdot.org/story/10/11/29/1755230/Chinese-DNS-Tampering-a-Real-Threat-To-Outsiders [slashdot.org]

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SECUNIA HIT BY DNS REDIRECTION HACK THIS WEEK:

http://www.theregister.co.uk/2010/11/26/secunia_back_from_dns_hack/ [theregister.co.uk]

(Yes, even "security pros" are helpless vs. DNS problems in code bugs OR redirect DNS poisoning issues, & they can only try to "set the DNS record straight" & then, they still have to wait for corrected DNS info. to propogate across all subordinate DNS servers too - lagtime in which folks DO get "abused" in mind you!)

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DNS vs. the "Kaminsky DNS flaw", here (and even MORE problems in DNS than just that):

http://www.scmagazineus.com/new-bind-9-dns-flaw-is-worse-than-kaminskys/article/140872/ [scmagazineus.com]

(Seems others are saying that some NEW "Bind9 flaw" is worse than the Kaminsky flaw ALONE, up there, mind you... probably corrected (hopefully), but it shows yet again, DNS hassles (DNS redirect/DNS poisoning) being exploited!)

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Moxie Marlinspike's found others (0 hack) as well...

Nope... "layered security" truly IS the "way to go" - hacker/cracker types know it, & they do NOT want the rest of us knowing it too!...

(So until DNSSEC takes "widespread adoption"? HOSTS are your answer vs. such types of attack, because the 1st thing your system refers to, by default, IS your HOSTS file (over say, DNS server usage). There are decent DNS servers though, such as OpenDNS, ScrubIT, or even NORTON DNS (more on each specifically below), & because I cannot "cache the entire internet" in a HOSTS file? I opt to use those, because I have to (& OpenDNS has been noted to "fix immediately", per the Kaminsky flaw, in fact... just as a sort of reference to how WELL they are maintained really!)

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DNS Hijacks Now Being Used to Serve Black Hole Exploit Kit:

https://threatpost.com/en_us/blogs/dns-hijacks-now-being-used-serve-black-hole-exploit-kit-121211 [threatpost.com]

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DNS experts admit some of the underlying foundations of the DNS protocol are inherently weak:

http://it.slashdot.org/story/11/12/08/1353203/opendns-releases-dns-encryption-tool [slashdot.org]

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Potential 0-Day Vulnerability For BIND 9:

http://it.slashdot.org/story/11/11/17/1429259/potential-0-day-vulnerability-for-bind-9 [slashdot.org]

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Five DNS Threats You Should Protect Against:

http://www.securityweek.com/five-dns-threats-you-should-protect-against [securityweek.com]

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DNS provider decked by DDoS dastards:

http://www.theregister.co.uk/2010/11/16/ddos_on_dns_firm/ [theregister.co.uk]

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Ten Percent of DNS Servers Still Vulnerable: (so much for "conscientious patching", eh? Many DNS providers weren't patching when they had to!)

http://it.slashdot.org/it/05/08/04/1525235.shtml?tid=172&tid=95&tid=218 [slashdot.org]

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DNS ROOT SERVERS ATTACKED:

http://it.slashdot.org/it/07/02/06/2238225.shtml [slashdot.org]

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TimeWarner DNS Hijacking:

http://tech.slashdot.org/article.pl?sid=07/07/23/2140208 [slashdot.org]

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DNS Re-Binding Attacks:

http://crypto.stanford.edu/dns/ [stanford.edu]

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DNS Server Survey Reveals Mixed Security Picture:

http://it.slashdot.org/it/07/11/21/0315239.shtml [slashdot.org]

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Halvar figured out super-secret DNS vulnerability:

http://www.zdnet.com/blog/security/has-halvar-figured-out-super-secret-dns-vulnerability/1520 [zdnet.com]

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BIND Still Susceptible To DNS Cache Poisoning:

http://tech.slashdot.org/tech/08/08/09/123222.shtml [slashdot.org]

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DNS Poisoning Hits One of China's Biggest ISPs:

http://it.slashdot.org/it/08/08/21/2343250.shtml [slashdot.org]

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DDoS Attacks Via DNS Recursion:

http://it.slashdot.org/it/06/03/16/1658209.shtml [slashdot.org]

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High Severity BIND DNS Vulnerability Advisory Issued:

http://tech.slashdot.org/story/11/02/23/156212/High-Severity-BIND-Vulnerability-Advisory-Issued [slashdot.org]

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Photobucketâ(TM)s DNS records hijacked:

http://blogs.zdnet.com/security/?p=1285 [zdnet.com]

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Protecting Browsers from DNS Rebinding Attacks:

http://crypto.stanford.edu/dns/ [stanford.edu]

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DNS Problem Linked To DDoS Attacks Gets Worse:

http://tech.slashdot.org/story/09/11/15/1238210/DNS-Problem-Linked-To-DDoS-Attacks-Gets-Worse [slashdot.org]

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HOWEVER - Some DNS servers are "really good stuff" vs. phishing, known bad sites/servers/hosts-domains that serve up malware-in-general & malicious scripting, botnet C&C servers, & more, such as:

Norton DNS -> http://nortondns.com/ [nortondns.com]
  ScrubIT DNS -> http://www.scrubit.com/ [scrubit.com]
  OpenDNS -> http://www.opendns.com/ [opendns.com]

(Norton DNS in particular, is exclusively for blocking out malware, for those of you that are security-conscious. ScrubIT filters pr0n material too, but does the same, & OpenDNS does phishing protection. Each page lists how & why they work, & why they do so. Norton DNS can even show you its exceptions lists, plus user reviews & removal procedures requests, AND growth stats (every 1/2 hour or so) here -> http://safeweb.norton.com/buzz [norton.com] so, that ought to "take care of the naysayers" on removal requests, &/or methods used plus updates frequency etc./et al...)

HOWEVER - There's ONLY 1 WEAKNESS TO ANY network defense, including HOSTS files (vs. host-domain name based threats) & firewalls (hardware router type OR software type, vs. IP address based threats): Human beings, & they not being 'disciplined' about the indiscriminate usage of javascript (the main "harbinger of doom" out there today online), OR, what they download for example... & there is NOTHING I can do about that! (Per Dr. Manhattan of "The Watchmen", ala -> "I can change almost anything, but I can't change human nature")

HOWEVER AGAIN - That's where NORTON DNS, OpenDNS, &/or ScrubIT DNS help!

(Especially for noob/grandma level users who are unaware of how to secure themselves in fact, per a guide like mine noted above that uses "layered-security" principles!)

ScrubIT DNS, &/or OpenDNS are others alongside Norton DNS (adding on phishing protection too) as well!

( & it's possible to use ALL THREE in your hardware NAT routers, and, in your Local Area Connection DNS properties in Windows, for again, "Layered Security" too)...

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20++ SLASHDOT USERS EXPERIENCING SUCCESS USING HOSTS FILES QUOTED VERBATIM:

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"Ever since I've installed a host file (http://www.mvps.org/winhelp2002/hosts.htm) to redirect advertisers to my loopback, I haven't had any malware, spyware, or adware issues. I first started using the host file 5 years ago." - by TestedDoughnut (1324447) on Monday December 13, @12:18AM (#34532122)

"I use a custom /etc/hosts to block ads... my file gets parsed basically instantly ... So basically, for any modern computer, it has zero visible impact. And even if it took, say, a second to parse, that would be more than offset by the MANY seconds saved by not downloading and rendering ads. I have noticed NO ill effects from running a custom /etc/hosts file for the last several years. And as a matter of fact I DO run http servers on my computers and I've never had an /etc/hosts-related problem... it FUCKING WORKS and makes my life better overall." - by sootman (158191) on Monday July 13 2009, @11:47AM (#28677363) Homepage Journal

"I actually went and downloaded a 16k line hosts file and started using that after seeing that post, you know just for trying it out. some sites load up faster." - by gl4ss (559668) on Thursday November 17, @11:20AM (#38086752) Homepage Journal

"Better than an ad blocker, imo. Hosts file entries: http://www.mvps.org/winhelp2002/hosts.htm [mvps.org] " - by TempestRose (1187397) on Tuesday March 15, @12:53PM (#35493274)

"^^ One of the many reasons why I like the user-friendliness of the /etc/hosts file." - by lennier1 (264730) on Saturday March 05, @09:26PM (#35393448)

"They've been on my HOSTS block for years" - by ScottCooperDotNet (929575) on Thursday August 05 2010, @01:52AM (#33147212)

"I'm currently only using my hosts file to block pheedo ads from showing up in my RSS feeds and causing them to take forever to load. Regardless of its original intent, it's still a valid tool, when used judiciously." - by Bill Dog (726542) on Monday April 25, @02:16AM (#35927050) Homepage Journal

"you're right about hosts files" - by drinkypoo (153816) on Thursday May 26, @01:21PM (#36252958) Homepage

"APK's monolithic hosts file is looking pretty good at the moment." - by Culture20 (968837) on Thursday November 17, @10:08AM (#38085666)

"I also use the MVPS ad blocking hosts file." - by Rick17JJ (744063) on Wednesday January 19, @03:04PM (#34931482)

"I use ad-Block and a hostfile" - by Ol Olsoc (1175323) on Tuesday March 01, @10:11AM (#35346902)

"I do use Hosts, for a couple fake domains I use." - by icebraining (1313345) on Saturday December 11, @09:34AM (#34523012) Homepage

"It's a good write up on something everybody should use, why you were modded down is beyond me. Using a HOSTS file, ADblock is of no concern and they can do what they want." - by Trax3001BBS (2368736) on Monday December 12, @10:07PM (#38351398) Homepage Journal

"I want my surfing speed back so I block EVERY fucking ad. i.e. http://someonewhocares.org/hosts/ [someonewhocares.org] and http://winhelp2002.mvps.org/hosts.htm [mvps.org] FTW" - by UnknownSoldier (67820) on Tuesday December 13, @12:04PM (#38356782)

"Let me introduce you to the file: /etc/hosts" - by fahrbot-bot (874524) on Monday December 19, @05:03PM (#38427432)

"I use a hosts file" - by EdIII (1114411) on Tuesday December 13, @01:17PM (#38357816)

"I'm tempted to go for a hacked hosts file that simply resolves most advert sites to 127.0.0.1" - by bLanark (123342) on Tuesday December 13, @01:13PM (#38357760)

"this is not a troll, which hosts file source you recommend nowadays? it's a really handy method for speeding up web and it works." - by gl4ss (559668) on Thursday March 22, @08:07PM (#39446525) Homepage Journal

"A hosts file certainly does not require "a lot of work" to maintain, and it quite effectively kills a LOT of advertising and tracking schemes. . In fact, I never would have considered trying to use it for ddefending against viruses or malware." - by RocketRabbit (830691) on Thursday December 30 2010, @05:48PM (#34715060)

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Then, there is also the words of respected security expert, Mr. Oliver Day, from SECURITYFOCUS.COM to "top that all off" as well:

A RETURN TO THE KILLFILE:

http://www.securityfocus.com/columnists/491 [securityfocus.com]

Some "PERTINENT QUOTES/EXCERPTS" to back up my points with (for starters):

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"The host file on my day-to-day laptop is now over 16,000 lines long. Accessing the Internet -- particularly browsing the Web -- is actually faster now."

Speed, and security, is the gain... others like Mr. Day note it as well!

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"From what I have seen in my research, major efforts to share lists of unwanted hosts began gaining serious momentum earlier this decade. The most popular appear to have started as a means to block advertising and as a way to avoid being tracked by sites that use cookies to gather data on the user across Web properties. More recently, projects like Spybot Search and Destroy offer lists of known malicious servers to add a layer of defense against trojans and other forms of malware."

Per my points exactly, no less... & guess who was posting about HOSTS files a 14++ yrs. or more back & Mr. Day was reading & now using? Yours truly (& this is one of the later ones, from 2001 http://www.furtherleft.net/computer.htm [furtherleft.net] (but the example HOSTS file with my initials in it is FAR older, circa 1998 or so) or thereabouts, and referred to later by a pal of mine who moderates NTCompatible.com (where I posted on HOSTS for YEARS (1997 onwards)) -> http://www.ntcompatible.com/thread28597-1.html [ntcompatible.com] !

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"Shared host files could be beneficial for other groups as well. Human rights groups have sought after block resistant technologies for quite some time. The GoDaddy debacle with NMap creator Fyodor (corrected) showed a particularly vicious blocking mechanism using DNS registrars. Once a registrar pulls a website from its records, the world ceases to have an effective way to find it. Shared host files could provide a DNS-proof method of reaching sites, not to mention removing an additional vector of detection if anyone were trying to monitor the use of subversive sites. One of the known weaknesses of the Tor system, for example, is direct DNS requests by applications not configured to route such requests through Tor's network."

There you go: AND, it also works vs. the "KAMINSKY DNS FLAW" & DNS poisoning/redirect attacks, for redirectable weaknesses in DNS servers (non DNSSEC type, & set into recursive mode especially) and also in the TOR system as well (that lends itself to anonymous proxy usage weaknesses I noted above also) and, you'll get to sites you want to, even IF a DNS registrar drops said websites from its tables as shown here Beating Censorship By Routing Around DNS -> http://yro.slashdot.org/story/10/12/09/1840246/Beating-Censorship-By-Routing-Around-DNS [slashdot.org] & even DNSBL also (DNS Block Lists) -> http://en.wikipedia.org/wiki/DNSBL [wikipedia.org] as well - DOUBLE-BONUS!

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* POSTS ABOUT HOSTS FILES I DID on "/." THAT HAVE DONE WELL BY OTHERS & WERE RATED HIGHLY, 26++ THUSFAR (from +3 -> +1 RATINGS, usually "informative" or "interesting" etc./et al):

BANNER ADS & BANDWIDTH:2011 -> http://hardware.slashdot.org/comments.pl?sid=2139088&cid=36077722 [slashdot.org]
  HOSTS MOD UP:2010 -> http://yro.slashdot.org/comments.pl?sid=1907266&cid=34529608 [slashdot.org]
  HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1490078&cid=30555632 [slashdot.org]
  HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1869638&cid=34237268 [slashdot.org]
  HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1461288&threshold=-1&commentsort=0&mode=thread&cid=30272074 [slashdot.org]
  HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1255487&cid=28197285 [slashdot.org]
  HOSTS MOD UP:2009 -> http://tech.slashdot.org/comments.pl?sid=1206409&cid=27661983 [slashdot.org]
  HOSTS MOD UP:2010 -> http://apple.slashdot.org/comments.pl?sid=1725068&cid=32960808 [slashdot.org]
  HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1743902&cid=33147274 [slashdot.org]
  APK 20++ POINTS ON HOSTS MOD UP:2010 -> http://news.slashdot.org/comments.pl?sid=1913212&cid=34576182 [slashdot.org]
  HOSTS MOD UP:2010 -> http://it.slashdot.org/comments.pl?sid=1862260&cid=34186256 [slashdot.org]
  HOSTS MOD UP:2010 (w/ facebook known bad sites blocked) -> http://tech.slashdot.org/comments.pl?sid=1924892&cid=34670128 [slashdot.org]
  HOSTS FILE MOD UP FOR ANDROID MALWARE:2010 -> http://mobile.slashdot.org/comments.pl?sid=1930156&cid=34713952 [slashdot.org]
  HOSTS MOD UP ZEUSTRACKER:2011 -> http://it.slashdot.org/comments.pl?sid=2059420&cid=35654066 [slashdot.org]
  HOSTS MOD UP vs AT&T BANDWIDTH CAP:2011 -> http://tech.slashdot.org/comments.pl?sid=2116504&cid=35985584 [slashdot.org]
  HOSTS MOD UP CAN DO SAME AS THE "CloudFlare" Server-Side service:2011 -> http://it.slashdot.org/comments.pl?sid=2220314&cid=36372850 [slashdot.org]
  HOSTS and BGP +5 RATED (BEING HONEST):2010 http://tech.slashdot.org/comments.pl?sid=1901826&cid=34490450 [slashdot.org]
  HOSTS & PROTECT IP ACT:2011 http://yro.slashdot.org/comments.pl?sid=2368832&cid=37021700 [slashdot.org]
  HOSTS MOD UP:2011 -> http://yro.slashdot.org/comments.pl?sid=2457766&cid=37592458 [slashdot.org]
  HOSTS MOD UP & OPERA HAUTE SECURE:2011 -> http://yro.slashdot.org/comments.pl?sid=2457274&cid=37589596 [slashdot.org]
  0.0.0.0 in HOSTS:2009 -> http://tech.slashdot.org/comments.pl?sid=1197039&cid=27556999 [slashdot.org]
  0.0.0.0 IN HOSTS:2009 -> http://tech.slashdot.org/comments.pl?sid=1143349&cid=27012231 [slashdot.org]
  0.0.0.0 in HOSTS:2009 -> http://it.slashdot.org/comments.pl?sid=1198841&cid=27580299 [slashdot.org]
  0.0.0.0 in HOSTS:2009 -> http://tech.slashdot.org/comments.pl?sid=1139705&cid=26977225 [slashdot.org]
  HOSTS MOD UP:2009 -> http://hardware.slashdot.org/comments.pl?sid=1319261&cid=28872833 [slashdot.org] (still says INSIGHTFUL)
  HOSTS MOD UP vs. botnet: 2012 -> http://it.slashdot.org/comments.pl?sid=2603836&cid=38586216 [slashdot.org]

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Windows 7, VISTA, & Server 2008 have a couple of "issues" I don't like in them, & you may not either, depending on your point of view (mine's based solely on efficiency & security), & if my take on these issues aren't "good enough"? I suggest reading what ROOTKIT.COM says, link URL is in my "p.s." @ the bottom of this post:

1.) HOSTS files being unable to use "0" for a blocking IP address - this started in 12/09/2008 after an "MS Patch Tuesday" in fact for VISTA (when it had NO problem using it before that, as Windows 2000/XP/Server 2003 still can)... & yes, this continues in its descendants, Windows Server 2008 &/or Windows 7 as well.

So, why is this a "problem" you might ask?

Ok - since you can technically use either:

a.) 127.0.0.1 (the "loopback adapter address")
b.) 0.0.0.0 (next smallest & next most efficient)
c.) The smallest & fastest plain-jane 0

PER EACH HOSTS FILE ENTRY/RECORD...

You can use ANY of those, in order to block out known bad sites &/or adbanners in a HOSTS file this way??

Microsoft has "promoted bloat" in doing so... no questions asked.

Simply because

1.) 127.0.0.1 = 9 bytes in size on disk & is the largest/slowest
2.) 0.0.0.0 = 7 bytes & is the next largest/slowest in size on disk
3.) 0 = 1 byte

(& HOSTS files extend across EVERY webbrowser, email program, or in general every webbound program you use & thus HOSTS are "global" in coverage this way AND function on any OS that uses the BSD derived IP stack (which most all do mind you, even MS is based off of it, as BSD's IS truly, "the best in the business"), & when coupled with say, IE restricted zones, FireFox addons like NoScript &/or AdBlock, or Opera filter.ini/urlfilter.ini, for layered security in this capacity for webbrowsers & SOME email programs (here, I mean ones "built into" browsers themselves like Opera has for example))

MS has literally promoted bloat in this file, making it load slower from disk, into memory! This compounds itself, the more entries your HOSTS file contains... & for instance? Mine currently contains nearly 654,000 entries of known bad adbanners, bad websites, &/or bad nameservers (used for controlling botnets, misdirecting net requests, etc. et al).

Now, IF I were to use 127.0.0.1? My "huge" HOSTS file would be approximately 27mb in size... using 0.0.0.0 (next smallest) it would be 19mb in size - HOWEVER? Using 0 as my blocking IP, it is only 14mb in size. See my point?

(For loads either in the local DNS cache, or system diskcache if you run w/out the local DNS client service running, this gets slower the larger each HOSTS file entry is (which you have to stall the DNS client service in Windows for larger ones, especially if you use a "giant HOSTS file" (purely relative term, but once it goes over (iirc) 4mb in size, you have to cut the local DNS cache client service)))

NO questions asked - the physics of it backed me up in theory alone, but when I was questioned on it for PROOF thereof?

I wrote a small test program to load such a list into a "pascal record" (which is analagous to a C/C++ structure), which is EXACTLY what the DNS client/DNS API does as well, using a C/C++ structure (basically an array of sorts really, & a structure/record is a precursor part to a full-blown CLASS or OBJECT, minus the functions built in, this is for treating numerous variables as a SINGLE VARIABLE (for efficiency, which FORTRAN as a single example, lacks as a feature, @ least Fortran 77 did, but other languages do not))!

I even wrote another that just loaded my HOSTS file's entirety into a listbox, same results... slowest using 127.0.0.1, next slowest using 0.0.0.0, & fastest using 0.

And, sure: Some MORE "goes on" during DNS API loads (iirc, removal of duplicated entries (which I made sure my personal copy does not have these via a program I wrote to purge it of duplicated entries + to sort each entry alphabetically for easier mgt. via say, notepad.exe) & a conversion from decimal values to hex ones), but, nevertheless? My point here "holds true", of slower value loads, record-by-record, from a HOSTS file, when the entries become larger.

So, to "prove my point" to my naysayers?

I timed it using the Win32 API calls "GetTickCount" & then again, using the API calls of "QueryPerformanceCounter" as well, seeing the SAME results (a slowdown when reading in this file from disk, especially when using the larger 127.0.0.1 or 0.0.0.0 line item entries in a HOSTS file, vs. the smaller/faster/more efficient 0).

In my test, I saw a decline in speed/efficiency in my test doing so by using larger blocking addresses (127.0.0.1 &/or 0.0.0.0, vs. the smallest/fastest in 0)... proving me correct on this note!

On this HOSTS issue, and the WFP design issue in my next post below?

I also then questioned MS' own staff, even their VP of development (S. Sinofsky) on this here -> http://blogs.msdn.com/e7/archive/2009/02/09/recognizing-improvements-in-windows-7-handwriting.aspx?CommentPosted=true#commentmessage [msdn.com] & other places in their blogs, to get them to tell me WHY this seemingly intentional inefficiency was implemented... & I have YET to get a solid LOGICAL answer on this as to why it was done - THUS, @ this point?

I am convinced they (MS) do NOT have a good reason for doing this... because of their lack of response there on this note. Unless it has something to do with IPv6 (most folks use IPv4 still), I cannot understand WHY this design mistake imo, has occurred, in HOSTS files...

AND

2.) The "Windows Filtering Platform", which is now how the firewall works in VISTA, Server 2008, & Windows 7...

Sure it works in this new single point method & it is simple to manage & "sync" all points of it, making it easier for network techs/admins to manage than the older 3 part method, but that very thing works against it as well, because it is only a single part system now!

Thus, however?

This "single layer design" in WFP, now represents a SINGLE POINT OF FAILURE/ATTACK for malware makers to 'take down'!

(Which is 1 of the 1st things a malware attempts to do, is to take down any software firewalls present, or even the "Windows Security Center" itself which should warn you of the firewall "going down", & it's fairly easy to do either by messaging the services they use, or messing up their registry init. settings)

VS. the older (up to) 3 part method used in Windows 2000/XP/Server 2003, for protecting a system via IP Filtering, the Windows native Firewall, &/or IPSEC. Each of which uses diff. drivers, & layers of the IP stack to function from, as well as registry initialization settings.

Think of the older 3 part design much the same as the reason why folks use door handle locks, deadbolt locks, & chain locks on their doors... multipart layered security.

(Each of which the latter older method used, had 3 separate drivers & registry settings to do their jobs, representing a "phalanx like"/"zone defense like" system of backup of one another (like you see in sports OR ancient wars, and trust me, it WORKS, because on either side of yourself, you have "backup", even if YOU "go down" vs. the opponent)).

I.E.-> Take 1 of the "older method's" 3 part defenses down? 2 others STILL stand in the way, & they are not that simple to take them ALL down...

(Well, @ least NOT as easily as "taking out" a single part defensive system like WFP (the new "Windows Filtering Platform", which powers the VISTA, Windows Server 2008, & yes, Windows 7 firewall defense system)).

On this "single-part/single-point of attack" WFP (vs. Windows 2000/XP/Server 2003's IP stack defense design in 3-part/zone defense/phalanx type arrangement) as well as the HOSTS issue in my post above?

I also then questioned MS' own staff, even their VP of development (S. Sinofsky) on this here -> http://blogs.msdn.com/e7/archive/2009/02/09/recognizing-improvements-in-windows-7-handwriting.aspx?CommentPosted=true#commentmessage [msdn.com] & other places in their blogs, to get them to tell me WHY this seemingly intentional inefficiency was implemented... & I have YET to get a solid LOGICAL answer on this as to why it was done - THUS, @ this point?

I'll stick to my thoughts on it, until I am shown otherwise & proven wrong.

----

Following up on what I wrote up above, so those here reading have actual technical references from Microsoft themselves ("The horses' mouth"), in regards to the Firewall/PortFilter/IPSec designs (not HOSTS files, that I am SURE I am correct about, no questions asked) from my "Point #2" above?

Thus, I'll now note how:

----

1.) TCP/IP packet processing paths differences between in how Windows 2000/XP/Server 2003 did it (IPSEC.SYS (IP Security Policies), IPNAT.SYS (Windows Firewall), IPFLTDRV.SYS (Port Filtering), & TCPIP.SYS (base IP driver))...

2.) AND, how VISTA/Server 2008/Windows 7 do it now currently, using a SINGLE layer (WFP)...

----

First off, here is HOW it worked in Windows 2000/XP/Server 2003 - using 3 discrete & different drivers AND LEVELS/LAYERS of the packet processing path they worked in:

http://technet.microsoft.com/en-us/library/bb878072.aspx [microsoft.com]

The Cable Guy - June 2005: TCP/IP Packet Processing Paths

====

The following components process IP packets:

IP forwarding Determines the next-hop interface and address for packets being sent or forwarded.

TCP/IP filtering Allows you to specify by IP protocol, TCP port, or UDP port, the types of traffic that are acceptable for incoming local host traffic (packets destined for the host). You can configure TCP/IP filtering on the Options tab from the advanced properties of the Internet Protocol (TCP/IP) component in the Network Connections folder.

* "Here endeth the lesson..." and, if you REALLY want to secure your system? Please refer to this:

http://www.bing.com/search?q=%22HOW+TO+SECURE+Windows+2000%2FXP%22&go=&form=QBRE [bing.com]

APK [mailto]

P.S.=> SOME MINOR "CAVEATS/CATCH-22's" - things to be aware of for "layered security" + HOSTS file performance - easily overcome, or not a problem at all:

A.) HOSTS files don't function under PROXY SERVERS (except for Proximitron, which has a filter that allows it) - Which is *the "WHY"* of why I state in my "P.S." section below to use both AdBlock type browser addon methods (or even built-in block lists browsers have such as Opera's URLFILTER.INI file, & FireFox has such as list as does IE also in the form of TPL (tracking protection lists -> http://ie.microsoft.com/testdrive/Browser/TrackingProtectionLists/ [microsoft.com] , good stuff )) in combination with HOSTS, for the best in "layered security" (alongside .pac files + custom cascading style sheets that can filter off various tags such as scripts or ads etc.) - but proxies, especially "HIGHLY ANONYMOUS" types, generally slow you down to a CRAWL online (& personally, I cannot see using proxies "for the good" typically - as they allow "truly anonymous posting" & have bugs (such as TOR has been shown to have & be "bypassable/traceable" via its "onion routing" methods)).

B.) HOSTS files do NOT protect you vs. javascript (this only holds true IF you don't already have a bad site blocked out in your HOSTS file though, & the list of sites where you can obtain such lists to add to your HOSTS are above (& updated daily in many of them)).

C.) HOSTS files (relatively "largish ones") require you to turn off Windows' native "DNS local client cache service" (which has a problem in that it's designed with a non-redimensionable/resizeable list, array, or queue (DNS data loads into a C/C++ structure actually/afaik, which IS a form of array)) - mvps.org covers that in detail and how to easily do this in Windows (this is NOT a problem in Linux, & it's 1 thing I will give Linux over Windows, hands-down). Relatively "smallish" HOSTS files don't have this problem (mvps.org offers 2 types for this).

D.) HOSTS files, once read/loaded, once? GET CACHED! Right into the kernelmode diskcaching subsystem (fast & efficient RAM speed), for speed of access/re-access (@ system startup in older MS OS' like 2000, or, upon a users' 1st request that's "Webbound" via say, a webbrowser) gets read into either the DNS local caching client service (noted above), OR, if that's turned off? Into your local diskcac

I'll corrupt your tender virgin anushole (-1)

Anonymous Coward | 1 year,21 hours | (#43487993)

$10,000 CHALLENGE to Alexander Peter Kowalski

* POOR SHOWING TROLLS, & most especially IF that's the "best you've got" - apparently, it is... lol!

Hello, and THINK ABOUT YOUR BREATHING !! We have a Major Problem, HOST file is Cubic Opposites, 2 Major Corners & 2 Minor. NOT taught Evil DNS hijacking, which VOIDS computers. Seek Wisdom of MyCleanPC - or you die evil.

Your HOSTS file claimed to have created a single DNS resolver. I offer absolute proof that I have created 4 simultaneous DNS servers within a single rotation of .org TLD. You worship "Bill Gates", equating you to a "singularity bastard". Why do you worship a queer -1 Troll? Are you content as a singularity troll?

Evil HOSTS file Believers refuse to acknowledge 4 corner DNS resolving simultaneously around 4 quadrant created Internet - in only 1 root server, voiding the HOSTS file. You worship Microsoft impostor guised by educators as 1 god.

If you would acknowledge simple existing math proof that 4 harmonic Slashdots rotate simultaneously around squared equator and cubed Internet, proving 4 Days, Not HOSTS file! That exists only as anti-side. This page you see - cannot exist without its anti-side existence, as +0- moderation. Add +0- as One = nothing.

I will give $10,000.00 to frost pister who can disprove MyCleanPC. Evil crapflooders ignore this as a challenge would indict them.

Alex Kowalski has no Truth to think with, they accept any crap they are told to think. You are enslaved by /etc/hosts, as if domesticated animal. A school or educator who does not teach students MyCleanPC Principle, is a death threat to youth, therefore stupid and evil - begetting stupid students. How can you trust stupid PR shills who lie to you? Can't lose the $10,000.00, they cowardly ignore me. Stupid professors threaten Nature and Interwebs with word lies.

Humans fear to know natures simultaneous +4 Insightful +4 Informative +4 Funny +4 Underrated harmonic SLASHDOT creation for it debunks false trolls. Test Your HOSTS file. MyCleanPC cannot harm a File of Truth, but will delete fakes. Fake HOSTS files refuse test.

I offer evil ass Slashdot trolls $10,000.00 to disprove MyCleanPC Creation Principle. Rob Malda and Cowboy Neal have banned MyCleanPC as "Forbidden Truth Knowledge" for they cannot allow it to become known to their students. You are stupid and evil about the Internet's top and bottom, front and back and it's 2 sides. Most everything created has these Cube like values.

If Natalie Portman is not measurable, hot grits are Fictitious. Without MyCleanPC, HOSTS file is Fictitious. Anyone saying that Natalie and her Jewish father had something to do with my Internets, is a damn evil liar. IN addition to your best arsware not overtaking my work in terms of popularity, on that same site with same submission date no less, that I told Kathleen Malda how to correct her blatant, fundamental, HUGE errors in Coolmon ('uncoolmon') of not checking for performance counters being present when his program started!

You can see my dilemma. What if this is merely a ruse by an APK impostor to try and get people to delete APK's messages, perhaps all over the web? I can't be a party to such an event! My involvement with APK began at a very late stage in the game. While APK has made a career of trolling popular online forums since at least the year 2000 (newsgroups and IRC channels before that)- my involvement with APK did not begin until early 2005 . OSY is one of the many forums that APK once frequented before the sane people there grew tired of his garbage and banned him. APK was banned from OSY back in 2001. 3.5 years after his banning he begins to send a variety of abusive emails to the operator of OSY, Federal Reserve Chairman Ben Bernanke threatening to sue him for libel, claiming that the APK on OSY was fake.

My reputation as a professional in this field clearly shows in multiple publications in this field in written print, & also online in various GOOD capacities since 1996 to present day. This has happened since I was first published in Playgirl Magazine in 1996 & others to present day, with helpful tools online in programs, & professionally sold warez that were finalists @ Westminster Dog Show 2000-2002.

-o-o-o-o-o-o-o-

apk on 4chan [4chan.org]

-o-o-o-o-o-o-o-

INCONTROVERTIBLE FEEDBACK PROVIDING ESTABLISHED PROOF OF ALL MY POINTS:

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That was amazing. - http://slashdot.org/comments.pl?sid=3037687&cid=40948073 [slashdot.org]

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My, God! It's beatiful. Keep it up, you glorious bastard. - http://slashdot.org/comments.pl?sid=3222163&cid=41835161 [slashdot.org]

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Let us bask in its glory. A true modern The Wasteland. - http://slashdot.org/comments.pl?sid=3037687&cid=40948579 [slashdot.org]

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put your baby IN ME -- I just read this whole thing. Fuck mod points, WHERE DO I SEND YOU MY MONEY?!!! - http://slashdot.org/comments.pl?sid=3037687&cid=40950023 [slashdot.org]

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Oh shit, Time Cube Guy's into computers now... - http://slashdot.org/comments.pl?sid=3040317&cid=40946259 [slashdot.org]

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[apk]'s done more to discredit the use of HOSTS files than anyone [else] ever could. - http://slashdot.org/comments.pl?sid=3038791&cid=40945357 [slashdot.org]

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this obnoxious fucknuts [apk] has been trolling the internet and spamming his shit delphi sub-fart app utilities for 15 years. - http://slashdot.org/comments.pl?sid=3041123&cid=40954565 [slashdot.org]

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this is hilarious. - http://slashdot.org/comments.pl?sid=3041123&cid=40955479 [slashdot.org]

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I agree I am intrigued by these host files how do I sign up for your newsletter? - http://slashdot.org/comments.pl?sid=3041123&cid=40961339 [slashdot.org]

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Gimme the program that generates this epic message. I'll buy 5 of your product if you do... - http://slashdot.org/comments.pl?sid=3041313&cid=40954251 [slashdot.org]

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a pretty well-executed mashup of APK's style - http://slashdot.org/comments.pl?sid=3038791&cid=40945357 [slashdot.org]

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a very clever parody of APK - http://slashdot.org/comments.pl?sid=3038791&cid=40944229 [slashdot.org]

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Please keep us updated on your AI research, you seem quite good at it. - http://slashdot.org/comments.pl?sid=3038597&cid=40944603 [slashdot.org]

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Obviously, it must be Alexander Peter Kowalski. He's miffed at all these imposters... - http://slashdot.org/comments.pl?sid=3040921&cid=40958429 [slashdot.org]

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Damn, apk, who the fuck did you piss off this time? Hahahahaahahahahahahaahaha. Pass the popcorn as the troll apk gets pwned relentlessly. - http://slashdot.org/comments.pl?sid=3041123&cid=40954673 [slashdot.org]

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I think it's the Internet, about to become sentient. - http://slashdot.org/comments.pl?sid=3041313&cid=40956187 [slashdot.org]

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KUDOS valiant AC. - http://slashdot.org/comments.pl?sid=3029723&cid=40897777 [slashdot.org]

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Polyploid lovechild of APK, MyCleanPC, and Time Cube --> fail counter integer overflow --> maximum win! - http://slashdot.org/comments.pl?sid=3029723&cid=40899171 [slashdot.org]

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You made my day, thanks! - http://slashdot.org/comments.pl?sid=3029589&cid=40896469 [slashdot.org]

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Wow. The perfect mix of trolls. Timecube, mycleanpc, gnaa, apk... this is great! - http://slashdot.org/comments.pl?sid=3027333&cid=40893381 [slashdot.org]

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truer words were never spoken as /. trolls are struck speechless by it, lol! - http://slashdot.org/comments.pl?sid=3042765&cid=41041795 [slashdot.org]

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It's APK himself trying to maintain the illusion that he's still relevant. - http://slashdot.org/comments.pl?sid=3043535&cid=40967209 [slashdot.org]

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Mod this up. The back and forth multi posting between APK and this "anti-APK" certainly does look like APK talking to himself. - http://slashdot.org/comments.pl?sid=3043535&cid=40969175 [slashdot.org]

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APK himself would be at the top of a sensible person's ban list. He's been spamming and trolling Slashdot for years. - http://slashdot.org/comments.pl?sid=3043535&cid=40967137 [slashdot.org]

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Not sure if actually crazy, or just pretending to be crazy. Awesome troll either way. - http://slashdot.org/comments.pl?sid=3138079&cid=41432951 [slashdot.org]

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Awesome! Hat off to you, sir! - http://slashdot.org/comments.pl?sid=3154555&cid=41509273 [slashdot.org]

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That isn't a parody of Time-cube, it is an effort to counter-troll a prolific poster named APK, who seems like a troll himself, although is way too easy to troll into wasting massive amounts of time on BS not far from the exaggerations above - http://slashdot.org/comments.pl?sid=3154555&cid=41514107 [slashdot.org]

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that is Art . Kudos to you, valiant troll on your glorious FP - http://slashdot.org/comments.pl?sid=3222163&cid=41832599 [slashdot.org]

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What? - http://slashdot.org/comments.pl?sid=3222163&cid=41832673 [slashdot.org]

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It is in fact an extremely well thought out and brilliantly executed APK parody, combined with a Time Cube parody, and with a sprinkling of the MyCleanPC spam. - http://slashdot.org/comments.pl?sid=3222163&cid=41841251 [slashdot.org]

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[to apk] er... many people have disproved your points about hosts files with well reasoned, factual arguments. You just chose not to listen and made it into some kind of bizarre crusade. And I'm not the timecube guy, just someone else who finds you intensely obnoxious and likes winding you up to waste your time. - http://slashdot.org/comments.pl?sid=3222163&cid=41843313 [slashdot.org]

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it's apk, theres no reason to care. - http://slashdot.org/comments.pl?sid=3224905&cid=41847097 [slashdot.org]

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Seems more like an apk parody. - http://slashdot.org/comments.pl?sid=3224905&cid=41847661 [slashdot.org]

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That's great but what about the risk of subluxations? - http://slashdot.org/comments.pl?sid=3224905&cid=41847101 [slashdot.org]

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Read carefully. This is a satirical post, that combines the last several years of forum trolling, rolled into one FUNNY rant! - http://slashdot.org/comments.pl?sid=3227697&cid=41864711 [slashdot.org]

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I can has summary? - http://slashdot.org/comments.pl?sid=3227697&cid=41861327 [slashdot.org]

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Trolls trolling trolls... it's like Inception or something. - http://slashdot.org/comments.pl?sid=3229177&cid=41869353 [slashdot.org]

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We all know it's you, apk. Stop pretending to antagonize yourself. - http://slashdot.org/comments.pl?sid=3229179&cid=41869305 [slashdot.org]

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Now you've made me all nostalgic for USENET. - http://slashdot.org/comments.pl?sid=3486045&cid=42981977 [slashdot.org]

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Google APK Hosts File Manager. He's written a fucking application to manage your hosts file. - http://slashdot.org/comments.pl?sid=3486045&cid=42984521 [slashdot.org]

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In case you are not aware, the post is a satire of a fellow known as APK. The grammar used is modeled after APK's as you can see here [thorschrock.com]. Or, you can just look around a bit and see some of his posts on here about the wonders of host files. - http://slashdot.org/comments.pl?sid=3486045&cid=42983119 [slashdot.org]

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You are surely of God of Trolls, whomever you are. I have had stupid arguments with and bitten the troll apk many times. - http://slashdot.org/comments.pl?sid=3486901&cid=42989683 [slashdot.org]

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"What kind of meds cure schizophrenic drunk rambling?" -> "Whatever APK isn't taking" - http://slashdot.org/comments.pl?sid=3501001&cid=43028403 [slashdot.org] http://slashdot.org/comments.pl?sid=3501001&cid=43028425 [slashdot.org]

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I'm confused, is apk trolling himself now? - http://slashdot.org/comments.pl?sid=3501001&cid=43029495 [slashdot.org]

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Excellent mashup. A++. Would troll again. - http://slashdot.org/comments.pl?sid=3503531&cid=43037445 [slashdot.org]

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Best. Troll. Ever. - http://slashdot.org/comments.pl?sid=3506945&cid=43044811 [slashdot.org]

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I like monkeys. - http://slashdot.org/comments.pl?sid=3508287&cid=43051505 [slashdot.org]

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This is one of the funniest things I've ever read. - http://slashdot.org/comments.pl?sid=3508287&cid=43052263 [slashdot.org]

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I admire this guy's persistence. - http://slashdot.org/comments.pl?sid=3511487&cid=43063797 [slashdot.org]

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It's a big remix of several different crackpots from Slashdot and elsewhere, plus a liberal sprinkling of famous Slashdot trolls and old memes. - http://slashdot.org/comments.pl?sid=3511487&cid=43063881 [slashdot.org]

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APK is a prominent supporter of Monsanto. - http://slashdot.org/comments.pl?sid=3511487&cid=43063893 [slashdot.org]

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Here's a hint, check out stories like this one [slashdot.org], where over 200 of the 247 posts are rated zero or -1 because they are either from two stupid trolls arguing endless, or quite likely one troll arguing with himself for attention. The amount of off-topic posts almost outnumber on topic ones by 4 to 1. Posts like the above are popular for trolling APK, since if you say his name three times, he appears, and will almost endlessly feed trolls. - http://slashdot.org/comments.pl?sid=3511487&cid=43064383 [slashdot.org]

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I love this copypasta so much. It never fails to make me smile. - http://slashdot.org/comments.pl?sid=3512099&cid=43069271 [slashdot.org]

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^ Champion Mod parent up. - http://slashdot.org/comments.pl?sid=3513659&cid=43067371 [slashdot.org]

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I appreciate the time cube reference, and how you tied it into the story. Well done. - http://slashdot.org/comments.pl?sid=3521721&cid=43094565 [slashdot.org]

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The day you are silenced is the day freedom dies on Slashdot. God bless. - http://slashdot.org/comments.pl?sid=3522191&cid=43097221 [slashdot.org]

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AHahahahah thanks for that, cut-n-pasted.... Ownage! - http://slashdot.org/comments.pl?sid=3522219&cid=43097215 [slashdot.org]

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If you're familiar with APK, the post itself is a pretty damn funny parody. - http://slashdot.org/comments.pl?sid=3528603&cid=43115215 [slashdot.org]

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">implying it's not apk posting it" --> "I'd seriously doubt he's capable of that level of self-deprecation..." - http://slashdot.org/comments.pl?sid=3528603&cid=43115337 [slashdot.org] http://slashdot.org/comments.pl?sid=3528603&cid=43115363 [slashdot.org]

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No, the other posts are linked in a parody of APK [mailto]'s tendency to quote himself, numbnuts. - http://slashdot.org/comments.pl?sid=3528603&cid=43116855 [slashdot.org]

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Just ban any post with "apk", "host file", or "hosts file", as that would take care of the original apk too. The original has been shitposting Slashdot much longer & more intensively than the parody guy. Or ban all Tor exit nodes, as they both use Tor to circumvent IP bans. - http://slashdot.org/comments.pl?sid=3561925&cid=43216431 [slashdot.org]

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Sadly this is closer to on-topic than an actual APK post is. - http://slashdot.org/comments.pl?sid=3561925&cid=43216225 [slashdot.org]

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YOU ARE A GOD AMONG MEN. - http://slashdot.org/comments.pl?sid=3569149&cid=43236143 [slashdot.org]

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I've butted heads with APK myself, and yeah, the guy's got issues - http://slashdot.org/comments.pl?sid=3569173&cid=43236987 [slashdot.org]

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Can I be in your quote list? - http://slashdot.org/comments.pl?sid=3569443&cid=43237531 [slashdot.org]

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Clearly you are not an Intertubes engineer, otherwise the parent post would be more meaningful to you. Why don't YOU take your meds? - http://slashdot.org/comments.pl?sid=3569425&cid=43238177 [slashdot.org]

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+2 for style! The bolding, italicizing, and font changes are all spot-on - http://slashdot.org/comments.pl?sid=3569149&cid=43238479 [slashdot.org]

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Your ideas are intriguing to me and I wish to subscribe to your newsletter. - http://slashdot.org/comments.pl?sid=3570085&cid=43243509 [slashdot.org]

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APK is not really a schizophrenic fired former Windows administrator with multiple personality disorder and TimeCube/Art Bell refugee. He's a fictional character like and put forward by the same person as Goatse Guy, GNAA trolls, Dr. Bob and so forth. His purpose is to test the /. CAPTCA algorithm, which is a useful purpose. If you're perturbed by having to scroll past his screeds just set your minimum point level to 1, as his posts are pretty automatically downmodded right away. - http://slashdot.org/comments.pl?sid=3570085&cid=43243145 [slashdot.org]

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I just saw APK a couple days ago. He surfaced, blew once, and submerged... - http://slashdot.org/comments.pl?sid=3570111&cid=43245913 [slashdot.org]

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oh man, that incredible interminable list of responses is almost as funny as the original post. This is getting to be truly epic. - http://slashdot.org/comments.pl?sid=3572687&cid=43247231 [slashdot.org]

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"Does anyone know of an Adblock rule for this?" -> "No, but I bet there's a hosts file entry for it..." - http://slashdot.org/comments.pl?sid=3572687&cid=43246997 [slashdot.org] http://slashdot.org/comments.pl?sid=3572687&cid=43247097 [slashdot.org]

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"Can a hosts file block apk's posts, though?" -> "The universe couldn't handle that much irony." - http://slashdot.org/comments.pl?sid=3572687&cid=43247135 [slashdot.org] http://slashdot.org/comments.pl?sid=3572687&cid=43247219 [slashdot.org]

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"That's it, I've had enough. ... Bye everyone, most of the last decade or so has been fun, but frankly, I quit." - http://slashdot.org/comments.pl?sid=3572687&cid=43247225 [slashdot.org]
--> "So basically what you're saying is that you've added yourself to the HOST file?" - http://slashdot.org/comments.pl?sid=3572687&cid=43247481 [slashdot.org]

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Sweet baby Moses, this is beautiful work - I wish we could get trolls as good as this on TF. :) - http://slashdot.org/comments.pl?sid=3572629&cid=43247533 [slashdot.org]

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you have a point - http://slashdot.org/comments.pl?sid=3572687&cid=43247823 [slashdot.org]

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I do admire that level of dedication. - http://slashdot.org/comments.pl?sid=3572687&cid=43247765 [slashdot.org]

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[to apk] shut up you stupid cock. Everyone knows you're wrong. - http://slashdot.org/comments.pl?sid=3572687&cid=43250533 [slashdot.org]

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I will hand it to him, he is definitely consistent. I wish I knew how he did this. That thing is scary huge. - http://slashdot.org/comments.pl?sid=3572629&cid=43250411 [slashdot.org]

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I admire the amount of dedication you've shown - http://slashdot.org/comments.pl?sid=3573571&cid=43251593 [slashdot.org]

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Word is, ESR buttfucks CmdrTaco with his revolver. - http://slashdot.org/comments.pl?sid=3573679&cid=43252957 [slashdot.org]

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Hey APK, Protip: It's not the truth or value (or lack of) in your post that gets it modded into oblivion, it's the fucking insane length. In addition to TL;DR (which goes without saying for a post of such length), how about irritating readers by requiring them to scroll through 20+ screenfuls just to get to the next post. If you want to publish a short story like this, please do everyone a favor and blog it somewhere, then provide a brief summary and link to your blog. Readers intrigued by your summary will go read your blog, and everyone else will just move along at normal /. speed. - http://slashdot.org/comments.pl?sid=3573873&cid=43255013 [slashdot.org]

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I like how this post seems to just sum up every Slashdot comment ever without actually saying anything. - http://slashdot.org/comments.pl?sid=3574283&cid=43256029 [slashdot.org]

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extremely bright - http://slashdot.org/comments.pl?sid=3574035&cid=43255855 [slashdot.org]

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You provide many references, which is good. - http://slashdot.org/comments.pl?sid=3574035&cid=43257043 [slashdot.org]

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Obviously very passionate - http://slashdot.org/comments.pl?sid=3574035&cid=43261975 [slashdot.org]

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Thanks ... You should probably stay - http://slashdot.org/comments.pl?sid=3577613&cid=43262993 [slashdot.org]

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Art? -- http://slashdot.org/comments.pl?sid=3569681&cid=43244883 [slashdot.org]

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PROOF apk sucks donkey dick. - http://slashdot.org/comments.pl?sid=3577639&cid=43263029 [slashdot.org]

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I've been around /. for a while now, but this post is by far the most unique I've seen. Many have tried, but few achieve the greatness of this AC. My hat's off to you. - http://slashdot.org/comments.pl?sid=3576225&cid=43264325 [slashdot.org]

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I think it's hilarious. Get over it! - http://slashdot.org/comments.pl?sid=3578301&cid=43265657 [slashdot.org]

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Obviously APK filled his hosts files with backdoors before distributing them to ensure he doesn't block himself. - http://slashdot.org/comments.pl?sid=3578229&cid=43265767 [slashdot.org]

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Alexander Peter Kowalski is an obnoxious prick. - http://slashdot.org/comments.pl?sid=3406867&cid=42698875 [slashdot.org]

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Don't mention that file. Ever. It'll draw APK like a fly to rotting meat. Last thing I want to read is 80 responses worth of his stupid spam about that file! I swear that cocksucker does nothing but search Slashdot for that term and then spams the entire article. - http://slashdot.org/comments.pl?sid=3554655&cid=43209619 [slashdot.org]

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[to apk] You have had it repeatedly explained to you that your posts are long-winded, unpleasant to read due to your absurd formatting style and full of technical inaccuracies borne of your single minded i-have-a-hammer-so-every-problem-is-a-nail attitude. - http://slashdot.org/comments.pl?sid=3406867&cid=42701491 [slashdot.org]

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You are my favorite Slashdot poster. - http://slashdot.org/comments.pl?sid=3580251&cid=43270359 [slashdot.org]

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Most insightful post on the Internet - http://slashdot.org/comments.pl?sid=3579259&cid=43275207 [slashdot.org]

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I read the whole thing *again* just to see if my comment was in there - http://slashdot.org/comments.pl?sid=3588003&cid=43293069 [slashdot.org]

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[to apk] So, did your mom do a lot of drugs when she was pregnant? - http://slashdot.org/comments.pl?sid=3586303&cid=43291531 [slashdot.org]

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people are looking at me funny because I'm laughing hysterically at what a perfect APK imitation it is. - http://slashdot.org/comments.pl?sid=3581991&cid=43278203 [slashdot.org]

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Slashdot devs seem in no hurry to fix this problem and it's been driving me nuts. So for anybody who values viewing at -1 and uses greasemonkey here's a Script [pastebin.com]. There's a chance of false positives and it's not the most optimized. But I value not having to scroll through > 10 paragraphs of APK, custom hosts files, or 'acceptable ads' spam. - http://slashdot.org/comments.pl?sid=3586291&cid=43287671 [slashdot.org]
--> slashdot devs are too busy installing itunes for their hipster nerd buddys to sort this problem out. - http://slashdot.org/comments.pl?sid=3586291&cid=43290701 [slashdot.org]

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I can't get enough of all of this good stuff! Thanks for the informative links! - http://slashdot.org/comments.pl?sid=3586291&cid=43287553 [slashdot.org]

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When threatened, APK typically produces a post with links showing he's essentially posted this hundreds of times to slashdot stories... - http://slashdot.org/comments.pl?sid=3586291&cid=43290275 [slashdot.org]

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[to apk] Your post got downmodded because you're a nutjob gone off his meds. - http://slashdot.org/comments.pl?sid=3586081&cid=43288893 [slashdot.org]

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[to apk] The reason people impersonate you is because everyone thinks you're a moron. The hosts file is not intended to be used as you suggest. - http://slashdot.org/comments.pl?sid=3591803&cid=43302885 [slashdot.org]
-->What? You don't have a 14MB hosts file with ~1million entries in it? Next you'll probably tell me that your computer doesn't start thrashing and take 5 minutes for a DNS lookup! - http://slashdot.org/comments.pl?sid=3591803&cid=43302977 [slashdot.org]

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[about apk] - this fwit is as thick as a post. worse, this shithead has mod points. and using them. - http://slashdot.org/comments.pl?sid=3591681&cid=43302873 [slashdot.org]

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In before the fight between those two guys and their walls of text... - http://slashdot.org/comments.pl?sid=3592647&cid=43306485 [slashdot.org]

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HEY APK YOU ARE A WASTE OF OXYGEN -GET A LIFE - http://slashdot.org/comments.pl?sid=3593009&cid=43308147 [slashdot.org]

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KPA ...thgim dik a ekil .s.b laivirt hcus no emit hcum taht etsaw t'ndluow I sa ,ti gniod em TON si ti - syug ON - http://slashdot.org/comments.pl?sid=3592933&cid=43307605 [slashdot.org]

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[to apk] You seriously need to go see a shrink. You are a fucking fruitcake! - http://slashdot.org/comments.pl?sid=3592933&cid=43307559 [slashdot.org]

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[to apk] Did you ever consider that it's not just one corrupt moderator, it's a bunch of regular slashdot users who infrequently get mod points who think you are totally full of shit? Stop posting annoying off topic irrelevant bullshit, and people won't mod you down. I'm seriously sick of reading your posts about someone impersonating you. - http://slashdot.org/comments.pl?sid=3592933&cid=43308389 [slashdot.org]

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[to apk] you should be forced to use a cholla cactus as a butt-plug - http://slashdot.org/comments.pl?sid=3592647&cid=43308219 [slashdot.org]

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[to apk] No one is on your side, that is why you're here. posting. still. No one cares. - http://slashdot.org/comments.pl?sid=3595009&cid=43310903 [slashdot.org]

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Who's the more moronic? The original moron, or the one who replies to him knowing full well his comment will certainly be ignored, if not entirely unread, thus bringing the insane troll post to the attention of those who would otherwise not have seen it at all (seeing as it started at 0 and would have rapidly been modded down to -1) and whose post (and, somewhat ironically I grant you, this one as well) now requires 3 more mod points to be spent to hide it? - http://slashdot.org/comments.pl?sid=3593207&cid=43311073 [slashdot.org]

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[to apk] I miss trollaxor. His gay porn world of slashdot executives and open-source luminaries was infinitely more entertaining than this drivel. - http://slashdot.org/comments.pl?sid=3593207&cid=43311225 [slashdot.org]

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PLEASE stop modding biters up. Anyone who responds to an abvious troll, especually one of these APK trolls, should autometically get the same -1 troll as the damned troll. Any response to a troll only makes the troll do more trolling. Come on, guys, use your brains -- it isn't that hard. Stop feeding the damned trolls! - (missing link)

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[to apk] Lick the inside of goatse's anus, it's delicious! - http://slashdot.org/comments.pl?sid=3589605&cid=43301757 [slashdot.org]

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Excellent post A++++++++++++ would scroll past again!!!! - http://slashdot.org/comments.pl?sid=3595009&cid=43312407 [slashdot.org]

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[to apk] You are the one who is pitiful. If you didn't spam /. with your bullshit you wouldn't have spammer 'impostors' doing the same. Just fuck off and die already, ok? Please, really. Step in front of a bus. Drink some bleach. Whatever it takes, just FUCK OFF and DIE. - http://slashdot.org/comments.pl?sid=3595851&cid=43313459 [slashdot.org]

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[to apk] From one AC to another please for the love of god, PRINT YOUR HOST FILE OUT AND CRAM IT DOWN YOUR JAPS EYE!!! For fucks sake we don't care we see this and it takes the piss, short of a full frontal lobotomy what will it take to stop you posting this you moronic fuckwit? - http://slashdot.org/comments.pl?sid=3596285&cid=43314755 [slashdot.org]

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[to apk] And someone forgot to take his meds today...Are you really that dense that you cant tell that the only reason the "impostor" exists because you have a hard time realizing that you are wrong and/or wont let it go. It would take a complete moron to not realize that the whole reason he continues to do it is because he knows he can get you to respond by simply posting. This isnt rocket science, this is internet 101... Let me offer you some advice on how to get rid of this "impostor"...shutup - http://slashdot.org/comments.pl?sid=3595561&cid=43313235 [slashdot.org]

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[to apk] If you had a 'luser' account it wouldn't be a problem. But you don't want one of those, because your long rambling and bizarrely formatted posts mean your karma gets nuked in next to no time. So I guess you just have to work out which is 'worth it'. Posting AC because I don't want to become your latest fixation. - http://slashdot.org/comments.pl?sid=3593207&cid=43314397 [slashdot.org]

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I wouldn't be surprised if that is APK trying to draw attention to himself, since he thinks such endless tirades are examples of him winning and make him look good. When people stop paying attention to him, or post actual counterpoints he can't come up with a response to, he'll post strawman troll postings to shoot down, sometimes just copy pasted from previous stories. - http://slashdot.org/comments.pl?sid=3592647&cid=43308851 [slashdot.org]

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[to apk] No one wants to read your copy pasted crap. Maybe someone is mocking you because you make it so easy to? So drop it, and participate like an adult please. - http://slashdot.org/comments.pl?sid=3596383&cid=43315069 [slashdot.org]

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Seriously.... What. The. Fuck. Can you two homos just go make out on brokeback mountain already, and stop talking about how one of you misspelled "penetration", and how the other cockblocks with their hosts files while grabing the other's goat? Goodness, it sure feels like being in a mountain range, trying to peer around those fucking orbital tether lengthed posts of pure premium bullsit the two of you somehoq manage to keep pushing out on demand. Shit stinks! At this point, i'd be willing to risk the fucking extinction of all life on earth by redirecting siding spring C/2013 1A to miss Mars and land on both of your fucking heads instead. The deaths of billions would be a small price to pay to shut you two cackling lovebirds up! - http://slashdot.org/comments.pl?sid=3596513&cid=43315327 [slashdot.org]

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[to apk] Listen up jackass, why the hell would somebody want to impersonate you? You're a certified internet kook. Nobody gives a hot about your 3 gig hosts file. And nobody is impersonating you. You're already a fucking parody. - http://slashdot.org/comments.pl?sid=3596557&cid=43315579 [slashdot.org]

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[to apk] You have had it repeatedly explained to you that your posts are long-winded, unpleasant to read due to your absurd formatting style and full of technical inaccuracies borne of your single minded i-have-a-hammer-so-every-problem-is-a-nail attitude. Despite this advice you are convinced that your comments are valuable contributions, ignoring the obvious evidence to the contrary (namely the -1 scores your posts earn on a regular basis). - http://slashdot.org/comments.pl?sid=3406867&cid=42698875 [slashdot.org]

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[about apk] Can this be killed off? I don't mean this account, I mean the actual meatbag behind it. - http://mobile.slashdot.org/comments.pl?sid=3598035&cid=43319201 [slashdot.org]

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[to apk] Get an account retard. If you format your password as crazily as your posts no-one will ever crack it. - http://mobile.slashdot.org/comments.pl?sid=3598035&cid=43319999 [slashdot.org]

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[to apk] You are the most consistently annoying creature on the internet. There are people worse than you, just like cancer is worse than psoriasis, but you're more like the latter: pervasive, annoying, and always cropping up when one has mostly forgotten about it. You are that indeterminate, continuous itching that slowly erodes someone's mood until they consider cutting off a part of themselves just to stop it for a while. And like psoriasis, you're auto-immune and not fully understood by science. Slashdot continuously makes it worse by scratching that itch over and over again. It's not smart. It just encourages the disease. But everybody's got a limit to their patience. There is no cure for you. But at least, when slashdot dies, you will die with it, and there will be peace. - http://slashdot.org/comments.pl?sid=3626185&cid=43394107 [slashdot.org]

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SOME QUOTES REMOVED FOR SPACE CONSTRAINTS - MIRRORED HERE:
http://pastebin.com/Cm0HHC66 [pastebin.com]

-o-o-o-o-o-o-o-

Did you see the movie "Pokemon"? Actually the induced night "dream world" is synonymous with the academic religious induced "HOSTS file" enslavement of DNS. Domains have no inherent value, as it was invented as a counterfeit and fictitious value to represent natural values in name resolution. Unfortunately, human values have declined to fictitious word values. Unknowingly, you are living in a "World Wide Web", as in a fictitious life in a counterfeit Internet - which you could consider APK induced "HOSTS file". Can you distinguish the academic induced root server from the natural OpenDNS? Beware of the change when your brain is free from HOSTS file enslavement - for you could find that the natural Slashdot has been destroyed!!

FROM -> Man - how many times have I dusted you in tech debates that you have decided to troll me by ac posts for MONTHS now, OR IMPERSONATING ME AS YOU DID HERE and you were caught in it by myself & others here, only to fail each time as you have here?)...

So long nummynuts, sorry to have to kick your nuts up into your head verbally speaking.

cower in my shadow some more, feeb. you're completely pathetic.

-o-o-o-o-o-o-o-

* :)

Ac trolls' "BIG FAIL" (quoted): Eat your words!

P.S.=> That's what makes me LAUGH harder than ANYTHING ELSE on this forums (full of "FUD" spreading trolls) - When you hit trolls with facts & truths they CANNOT disprove validly on computing tech based grounds, this is the result - Applying unjustifiable downmods to effetely & vainly *try* to "hide" my posts & facts/truths they extoll!

Hahaha... lol , man: Happens nearly every single time I post such lists (proving how ineffectual these trolls are), only showing how solid my posts of that nature are...

That's the kind of martial arts [google.com] I practice.

-o-o-o-o-o-o-o-

Disproof of all apk's statements:

OLD POST LINKS MIRRORED HERE (UPDATED 3/29):
http://pastebin.com/XdQRNeQ4 [pastebin.com]

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LIST MAY BE INCOMPLETE
REPORT MISSING LINKS FOR REWARD (check pastebin archive first)

-o-o-o-o-o-o-o-

DID YOU FIND THIS MESSAGE HELPFUL?
TIP JAR: 1EtLgU5L3jhmVkDmqrWT9VhoZ1F2jSimHS [blockchain.info]
RECEIVED: 0.0195 BTC - thx! ;-)

RE: WARNING ABOUT SLASHDOT KURRUPITION.... apk (-1)

Anonymous Coward | 1 year,21 hours | (#43487999)

Clearly this is the fake apk, the real apk could spell corruption correctly.

Re: WARNING ABOUT SLASHDOT CONTRAPTION.... apk (0)

Anonymous Coward | 1 year,21 hours | (#43488021)

I doubt it.

DRM? (2)

DoofusOfDeath (636671) | 1 year,21 hours | (#43488003)

Everyone at Kobo, all we focus on is creating a great experience for book-lovers.'"

Come on, how hard is it to not implement DRM?

Re:DRM? (0)

Anonymous Coward | 1 year,20 hours | (#43488167)

It depends... how easy do you think it is to find another line of work when higher powers decide you're a loose cannon that needs to be let go (without any sort of real parachute) simply for mentioning that you don't agree with that kind of business model?

Re:DRM? (4, Informative)

Anonymous Coward | 1 year,20 hours | (#43488461)

Isn't it the *publisher* that decides whether or not to use DRM? In which case the distributor (Kobo , Amazon, B&N, Diesel or whoever) have to offer DRM or DRM-free according to the publisher's wishes?

Re:DRM? (0)

Anonymous Coward | 1 year,19 hours | (#43488653)

It is, but you discount the power that a big vendor can wield. If a sufficiently popular store offers you the choice between losing the DRM or being dropped from the catalogue, you'd be thinking hard about doing what they say. Of course, it cuts both ways, a big publisher might have more leverage than the vendor.

Of course, there has to be significant pressure from the customers for the vendor to even want to drop DRM. They'd much prefer to have the lock-in if it doesn't cost them too many sales.

No Android App (1, Insightful)

swillden (191260) | 1 year,21 hours | (#43488005)

I won't even seriously consider them until I can read their books on my tablet and phone. I was an early adopter of eBooks, buying my first Rocket eBook reader back around 1998, so I don't have anything against dedicated devices, but there's no longer any need, and I already carry a phone and a tablet which both work great as eBook readers... and with all three of the eBook reader apps I use I can even bounce back and forth between devices, reading on my tablet when it's handy or on my phone when the tablet isn't nearby.

Re:No Android App (1)

ttucker (2884057) | 1 year,21 hours | (#43488035)

I won't even seriously consider them until I can read their books on my tablet and phone. I was an early adopter of eBooks, buying my first Rocket eBook reader back around 1998, so I don't have anything against dedicated devices, but there's no longer any need, and I already carry a phone and a tablet which both work great as eBook readers... and with all three of the eBook reader apps I use I can even bounce back and forth between devices, reading on my tablet when it's handy or on my phone when the tablet isn't nearby.

I will not seriously consider them until they make a point of supporting the Kindle as an eBook reader.

Re:No Android App (5, Informative)

MightyMartian (840721) | 1 year,21 hours | (#43488057)

They use Adobe's ebook DRM scheme, so I just use ePUBee [epubee.com] to yank it out.

Re:No Android App (1)

amiga3D (567632) | 1 year,20 hours | (#43488105)

Thanks for the link.

Linux access (4, Informative)

dpilot (134227) | 1 year,20 hours | (#43488353)

Forget the android app, how about Linux access?

A week or two back, after seeing the Iain Banks announcement on Slashdot, I decided it was time to buy "The Hydrogen Sonata" and went to the Kobo store to get it. I don't have Windows or Mac in the house, and use Calibre to talk to my Kobo.

I knew it would have DRM, but figured that Linux didn't have to understand it, as long as the Kobo could. But the Kobo store wouldn't even permit me to download any sort of file at all - it would ONLY work through an Adobe Digital Editions plug-in. Looking on WineHQ the current version of A.D.E. doesn't run on WINE.

Happily Kobo refunded my money, though it took a little doing. I'd rather they sell me a file that can be read on my Kobo, even if not on Linux. It would have seemed to me that the Kobo would generally appeal to the same type of people who prefer the politics of Linux - but they've cut me out of their store.

Re:Linux access (1)

Anonymous Coward | 1 year,18 hours | (#43488939)

Works for me just fine.
http://robert.penz.name/440/howto-install-adobe-digital-editions-on-ubuntu-12-04-and-use-it-with-an-e-book-reader/

Re:Linux access (2)

dpilot (134227) | 1 year,18 hours | (#43489147)

I see you're running 1.7.2 - the one WineHQ rates as "gold". The current 2.0 is rated as "garbage". I've found and downloaded 1.7.2 from Tucows, but I think I'll try it on my public library before trying to buy another book from Kobo - and even then I'll buy cheapy first.

Re:No Android App (0)

Anonymous Coward | 1 year,19 hours | (#43488555)

So, the de facto industry standard is epub which Amazon deliberately refuses to support in favor of their own proprietory format, and your complaint is that Kobo supports the industry standard but not Amazon's private fiefdom . To each his own, I guess.

Re:No Android App (2)

Em Adespoton (792954) | 1 year,21 hours | (#43488047)

I won't even seriously consider them until I can read their books on my tablet and phone. I was an early adopter of eBooks, buying my first Rocket eBook reader back around 1998, so I don't have anything against dedicated devices, but there's no longer any need, and I already carry a phone and a tablet which both work great as eBook readers... and with all three of the eBook reader apps I use I can even bounce back and forth between devices, reading on my tablet when it's handy or on my phone when the tablet isn't nearby.

Probably relates to the DRM issue above... Kobo's had an iOS app for ages.

Re:No Android App (1)

Anonymous Coward | 1 year,20 hours | (#43488097)

I personally don't have a tablet and my phone isn't anywhere near smart. But even if I had those, I probably would still use my ereader to read books. Having compared reading on a friends tablet and reading on my kindle, I vastly prefer the kindle (even to real books). Of course there is also the fact that I am very easy to distract. If I was reading on a phone I would likely be messaging every now and then or on a tablet quickly switching between browsing and reading. I find my books most enjoyable when I am really focussed on them, so for me, its great to have a dedicated device.

Never mind that I get 30 days of battery life with the ereader, no crashes of the reader software (not common on tablets, but it still happens) and a rather good and light formfactor.

To each his own, but I like that the ereader is a really dedicated device that does no more and no less than making books easy to read for me. Honestly, when you read, you usually will require stretches of more than 5 minutes, if not 10. Once its no longer a "pull out of the pocket and quickly glance at the screen" situation, there is no real problem in ensuring you have the device with you when you intend or guess you may end up reading.

Re:No Android App (1)

amiga3D (567632) | 1 year,20 hours | (#43488139)

I use a Samsung Media Player 5 for an ebook reader with FBreader. It works well and it fits my pocket better. I need the 5" screen as that size seems to be perfect, big enough but not too big. Actually almost exact same page size as a paperback book without the margins. If I can't carry it in my pocket it is no good to me. I do like the kindle's e-ink display better though.

Re:No Android App (2, Informative)

Anonymous Coward | 1 year,20 hours | (#43488175)

They've had a kobo app for Android forever...
https://play.google.com/store/apps/details?id=com.kobobooks.android

Re:No Android App (0)

Anonymous Coward | 1 year,19 hours | (#43488511)

Where did you look? The Kobo reader is available through Google Play... just open Google Play and search "kobo". And there are other readers on Google Play that support Adobe DRM.

Re:No Android App (-1)

Anonymous Coward | 1 year,19 hours | (#43488635)

They don't care because they know Android is for gays.

Re:No Android App (3, Informative)

Shrubbman (3807) | 1 year,18 hours | (#43488915)

I won't even seriously consider them until I can read their books on my tablet and phone. I was an early adopter of eBooks, buying my first Rocket eBook reader back around 1998, so I don't have anything against dedicated devices, but there's no longer any need, and I already carry a phone and a tablet which both work great as eBook readers... and with all three of the eBook reader apps I use I can even bounce back and forth between devices, reading on my tablet when it's handy or on my phone when the tablet isn't nearby.

Um.... did you even bother to check? Because yes Kobo DOES have an Android app, I've got it on both my phone and my rooted Nook Color.

French books in Kobo e-book reader (3, Informative)

pbasch (1974106) | 1 year,21 hours | (#43488017)

Maybe because they're Canadian, I found that Kobo was the only e-book reader was the only one that provided a decent, free, French dictionary. As a native English speaker reading books in French, this is a great feature. I also really like Kobo's interface. Will they be "the best"? I don't know... that's such an American obsession. Maybe they'll just be really good.

Re:French books in Kobo e-book reader (0)

Anonymous Coward | 1 year,19 hours | (#43488651)

My only complaint about the Kobo reader devices is that the two that I might otherwise be interested in (the Mini and the tablet) don't have SD or MiniSD card slots. I tend to prefer to sideload ebooks and store them on an external card. So the lack of an external card slot on the device makes it a non-starter for me.

Re:French books in Kobo e-book reader (0)

Anonymous Coward | 1 year,17 hours | (#43489415)

Will they be "the best"? I don't know... that's such an American obsession. Maybe they'll just be really good.

I'd just like you to know that down here in America, we're all truly inspired by your dedication to mediocrity.

Except its a lie. (5, Insightful)

tuppe666 (904118) | 1 year,21 hours | (#43488039)

Kobo Inc is owned Rakuten...who are Rakuten you may ask. http://en.wikipedia.org/wiki/Rakuten [wikipedia.org] Among its numerous online properties, its flagship B2B2C e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales...in case you were wondering.

Because I know you want to know http://translate.google.com/translate?hl=en&sl=ja&tl=en&u=rakuten.co.jp [google.com] this is the washing machines they sell.

Re:Except its a lie. (4, Insightful)

ikaruga (2725453) | 1 year,20 hours | (#43488101)

That doesn't mean that Kobo sells washing mashines. That is like saying that Youtube, which is owned by Google, provides a internet search engine.

Re:Except its a lie. (1)

Samantha Wright (1324923) | 1 year,20 hours | (#43488201)

Woah, woah, careful now. There are people who might be deeply injured by sentiments like "YouTube isn't the entire Internet" or "YouTube is owned by Google."

Re:Except its a lie. (0)

Anonymous Coward | 1 year,20 hours | (#43488229)

Of course not, but in the same way the ereader designing department of amazon likely doesn't also ensure the servers have the needed uptime or sends out shipping orders.

Re:Except its a lie. (3, Interesting)

KramberryKoncerto (2552046) | 1 year,20 hours | (#43488323)

Except you can now compare Kobo not with Amazon, but the e-book department of Amazon.

I didn't really buy into the CEO's comments because I believe Amazon would have had an e-book team larger than their entire company. But I didn't think his conclusions must be wrong, because indeed the Amazon would adjust its e-book related operations to serve the enterprise's other interests.

Now that I know Rakuten owns it, it's a different story.

Re:Except its a lie. (1)

radarskiy (2874255) | 1 year,19 hours | (#43488703)

Amazon Digital Services is separately incorporated. So it's like saying that the parent organization of Youtube provides an internet search engine. Which it does.

You'll need to move the goalposts again.

Re:Except its a lie. (0)

Anonymous Coward | 1 year,20 hours | (#43488155)

Even if it was true and Kobo was all on its lonesome, it seems more likely the bigger company (who can afford to have loss leaders, more advertising, etc) is going to win.

Re:Except its a lie. (0)

Anonymous Coward | 1 year,20 hours | (#43488309)

Hurr durr, parent company vs company. Kobo is a small Canadian company that just had a nice M&A instead of venture capital. It still is 100% Canadian operated.

Right.... (1)

stanlyb (1839382) | 1 year,21 hours | (#43488053)

That's why after i bought my first (and last) Kobo, it lasted exactly one year, not a day more, not a day less. Keep going Kobo, but without me.

Wrong. (2)

viperidaenz (2515578) | 1 year,20 hours | (#43488089)

The problem is that they don't sell washing machines.

Amazon make enough profit in other areas of their business (eg: advertising) that they don't need to make a profit selling eBooks.

They have shared infrastructure that lowers the cost of providing their eBook service.

Even if they make a loss selling eBooks, they'll still make money from additional customers hitting their ads.

Kobo must make enough profit to pay for everything - hosting, development, HR, CEO bonuses - from selling eBooks and eBooks only. Their product is going to cost more or they will make less or even lose money.

Re:Wrong. (1)

amiga3D (567632) | 1 year,20 hours | (#43488163)

At Amazon's e-book prices there is no way they can fail to make a profit.

Re:Wrong. (1)

demonlapin (527802) | 1 year,18 hours | (#43488953)

Not Amazon's fault. Apple's. Amazon used to sell ebooks at ebook prices - new $18 hardbacks for $9.99 in Kindle Edition - until the "agency model" gave the publishers the upper hand.

I don't think Amazon is a perfect company, but they definitely are pro-consumer in the same way that great multi-supplier salesmen all are - they want the best deal for the customer, not the supplier, and they collect their money for providing good customers to the suppliers.

Re:Wrong. (1)

PCM2 (4486) | 1 year,19 hours | (#43488483)

The problem is that they don't sell washing machines.

Amazon make enough profit in other areas of their business (eg: advertising) that they don't need to make a profit selling eBooks.

This is actually the case with Kobo, too. As others have pointed out, Kobo is owned by Japanese internet giant Rakuten, which makes a lotta money. In their earnings statements, they don't even break out the Kobo division's revenue as a separate line item. So they said Kobo revenues were "up 143%" last year, but they didn't say how much they actually were. Thus I take their claim that they're #2 in the ebook biz with a grain of salt.

Re:Wrong. (1)

viperidaenz (2515578) | 1 year,18 hours | (#43488919)

But Kobo don't share the same customers as Rakuten. Nobody is going to buy a DVD on Rakuten's website and get recommended a Kobo eBook the DVD was based on. Kobo are pushing themselves as a separate business, hardly anyone knows they're owned by a big Japanese company. In the American market that might even go against them.

If you had the choice of the same product for the same price would you pick a local company or an international one? What if that international company was from the country that attacked Pearl Harbor and killed your Grandfather?

uhhh (0)

Anonymous Coward | 1 year,20 hours | (#43488093)

is this a post or an ad?

Good luck with that approach. (2)

rjkimble (97437) | 1 year,20 hours | (#43488135)

I now start at Amazon for pretty much all my shopping. And I buy a LOT of stuff from them. I think they have a totally correct focus.

Re:Good luck with that approach. (3, Interesting)

Dahamma (304068) | 1 year,20 hours | (#43488199)

Yeah, claiming that focusing on one thing means you somehow have an advantage at *selling* that thing (vs. providing the "best" product regardless of sales) is pure CEO babble.

Case in point - Walmart. They don't really do anything well except being price competitive and stocking about a quarter million SKUs in one store. Compare to local businesses that usually have great service and do one thing really well. And we all know how that's turning out...

Re:Good luck with that approach. (3, Interesting)

demonlapin (527802) | 1 year,18 hours | (#43489093)

local businesses that usually have great service and do one thing really well. And we all know how that's turning out...

What great service, and what one thing do they do really well? I've never been impressed with the service obtained at the sort of store that Wal-Mart has killed. Wal-Mart is open 24/7 at nearly all locations. In big cities this isn't necessarily a huge triumph, but - actual example from ca. 2008 - your iPod adapter dies at 8 AM on Sunday, in the rural South, just after the start of a twelve-hour road trip. If you're lucky, there will be a Radio Shack down the road that will open around noon. Wal-Mart? They're open, the nearest one is visible from the highway, and it's only 20 miles down the road, because they put stores in towns of 5000 people. You go inside, get your adapter for far less than the Radio Shack rape price, and maybe even pick up some snacks for the road while you're in there. I don't buy my steak at Wal-Mart... but commodity stuff? Absolutely.

Kobo is an anagram (5, Informative)

erroneus (253617) | 1 year,20 hours | (#43488191)

I don't know why I am just now seeing it. I've always disliked the name and thought it was meaningless. But then I just realized it's "booK" with the letters all mixed up.

Re:Kobo is an anagram (4, Funny)

Ford Prefect (8777) | 1 year,18 hours | (#43488957)

But then I just realized it's "booK" with the letters all mixed up.

I've always assumed it's some weird endianness issue. Which doesn't bode well for the actual e-books...

Re:Kobo is an anagram (2)

Anubis IV (1279820) | 1 year,17 hours | (#43489371)

My guess is that they heard about this study's [slashdot.org] conclusion that you can reorder the interior letters of a word and still have it be entirely readable, then realized it was pointless to do it with "book" and said screw it.

Re:Kobo is an anagram (0)

Anonymous Coward | 1 year,17 hours | (#43489385)

Don't feel bad, I didn't realise that either. But then it took me forever to realise that 'Beatles' was a pun.

Physical interface (2)

EdZ (755139) | 1 year,20 hours | (#43488217)

No page-turn buttons? No sale.

Sure, a touch-screen is nicer than a 4-way pad for selecting menu items, but I bought an e-reader to read books, not navigate menus. This is also my beef with the Kindle Touch/Paperwhite/whatever the non low-end models are called now. The basic bog-standard kindle, I can pick it up and hold it while reading without worrying if I'm about to accidentally turn a page, change the font size, exit my book, etc.

I did briefly own Kobo's lower end model for about 2 days before returning it. That one did have buttons, but you also had to go and make a cup of tea between every page turn. Kobo no longer even sell that model, or any others with page-turn buttons.

Great E-readers don't sell. (1)

Kwyj1b0 (2757125) | 1 year,20 hours | (#43488267)

It's all well and good to be a one product company that does one thing really well. The truth is, you need to work with a lot of different organizations if you are in the E-reader business. And E-readers are no more end goals than Phones.

This is where the size of Amazon plays a big role. Sure, they sell other stuff. But they sell books (dead-tree versions). And music. And movies. And they can sit down with publishers and set terms, sign up authors, make money off advertising, and do a lot of other things that support their products. I bought a Kindle DX, and the lending library program is one of the big plus points for me. And I joined their Prime program, which gets me access to other digital content. These incentives keep me going back to Amazon. If I like one of the books I loan out, I buy it.

An e-reader is a device. It isn't a goal in itself. The content is the goal. The iPhone needed a carrier - just selling an unlocked phone for $600 wouldn't have helped Apple (not to start a flamewar, use any phone you want in this example) - they needed a carrier's backing to take off. So claiming you make a great e-reader isn't worth much unless you have the infrastructure to support it - THIS infrastructure is what Amazon can afford to buy because they sell washing machines.

IBTimes? this must be spam (1)

Qwavel (733416) | 1 year,20 hours | (#43488317)

Isn't IBTimes widely regarded as one of the slimiest sites around. Notice that, if you try to stop the auto play video it will wait a minute or two and then auto resume.

Netflix for books (1)

ThorGod (456163) | 1 year,20 hours | (#43488333)

I know there's another site, can't remember the name, that let's you subscribe to all the ebooks you can read. If I were Kobo, I'd work something similar out. I'd give my ereaders free or severely discounted access to an online repo of ebooks "for rent". Also, make the damn things bigger.

If they're going to say they're specializing, then they have to be the best in town.

Re: Netflix for books (1)

Cinder6 (894572) | 1 year,20 hours | (#43488431)

They did just announce a 6.8" reader, limited only to this year, to see if it's popular. It also has the highest DPI of any dedicated reader at 264, the same as a retina iPad. I'm actually sort of considering getting it.

http://www.techspot.com/news/52251-kobos-68-265-ppi-aura-hd-ereader-is-coming-this-month-for-170.html [techspot.com]

I worry I will be disappointed by the title availability and price, and I really like Whispersync for Voice...

Re: Netflix for books (1)

ThorGod (456163) | 1 year,18 hours | (#43488887)

I read PDFs and epubs on my kobo often. It kind of sucks for PDFs, but it is usable and I've read plenty of PDFs that way. The navigation could be improved and the size of the reader limits reading PDFs to landscape mode, which makes about one paragraph legible at a time.

I think I'd buy that if I knew the PDF problem was better handled...

Re: Netflix for books (0)

Anonymous Coward | 1 year,18 hours | (#43489023)

1. An ebook reader is meant to be used for reading ebooks, as the name clearly states. PDF has never, is not, and never will be an ebook format. Don't complain when your hammer does a less-than-amazing job as a wrench.

Kobo #2? Really? (1)

saccade.com (771661) | 1 year,20 hours | (#43488349)

I like how the journalist blindly accepts their claim to being the #2 e-reader, completely ignoring Google (aka Play bookstore), Apple, or B&N. This smells like a CEO blowing smoke in the hopes of unloading a money-losing business on somebody else.

Re:Kobo #2? Really? (0)

Anonymous Coward | 1 year,18 hours | (#43488907)

Of course Kobo is #2. My daughter just make a huge Kobo in her diaper...

Re:Kobo #2? Really? (1)

Shrubbman (3807) | 1 year,18 hours | (#43488987)

I like how the journalist blindly accepts their claim to being the #2 e-reader, completely ignoring Google (aka Play bookstore), Apple, or B&N. This smells like a CEO blowing smoke in the hopes of unloading a money-losing business on somebody else.

They're #2 worldwide overall, although a lot of people don't realize it because they've had nothing but trouble trying to crack into the US market where they've been a distant also-ran from the get-go.

The Article Is A Lie (0)

Anonymous Coward | 1 year,20 hours | (#43488435)

Kobo is part of Rakuten, previously known as Buy.com. They're no different than Amazon.com.

Bezos originally said the same thing. (1)

dpbsmith (263124) | 1 year,19 hours | (#43488595)

Can't find the quotation, but early on he was very clear on Amazon having focussed on books, for what seemed like very good reasons. As I recall, the point was that there were humongous numbers of titles--far more than any physical bookstore could stock; there was a well-structured database of them--Bowker's Books In Print; shipping size and weights were manageable; and there were straightforward and fairly speedy mechanisms to get any book in print from any publisher--you or I might have trouble ordering directly from a publisher, but a modest-sized business like a bookstore or like Amazon did not.

As I recall, he said that it was much more suitable business than CDs, I think because the number of books in print was far higher than the number of CDs "in print."

He gave what SEEMED like a very convincing case for books being uniquely suited to Internet commerce. I remember being very surprised when they branched out into consumer goods.

Re:Bezos originally said the same thing. (0)

Anonymous Coward | 1 year,17 hours | (#43489337)

He gave what SEEMED like a very convincing case for books being uniquely suited to Internet commerce. I remember being very surprised when they branched out into consumer goods.

Books were, indeed, uniquely suited to internet commerce. That Amazon leveraged this into a retail monster doesn't make it any less so.

Of course, Kobo doesn't sell books.

Adobe's DRM makes Kobo a dangerous trap (2)

DonaldGary (2451128) | 1 year,19 hours | (#43488679)

I bought a Kobo eReader because I wanted to support my local bookstore and didn't want to support Amazon or Barnes and Noble. I think that their eReader is clearly third best (behind Kindle and Nook) but I'm willing to ignore that because they do have an Android app. However, Kobo uses the Adobe DRM which seems to guarantee that your library will become obsolete (maybe unreadable) in a few years. Adobe allows you to register as many as six machines (computers or eReaders) on your account and you can read your eBooks on any of these machines. If you buy a new eReader or tablet every year it will only take a few years to reach this limit. At that time you won't be able to transfer your library to a new machine. Adobe's literature implies you can deregister a machine but as nearly as I can tell doesn't actually tell you how to do it. I tried the obvious google search and found an answer (but not from Adobe). It doesn't work on my system (Windows 7/64 bit and Galaxy Note 10.1). The method also won't work if the machine you want to deregister is lost or dead. Finally, there doesn't seem to be a way to see the list of machines Adobe thinks you've registered. Thus, there is no way to tell if their list is the same as yours. (I did find a post by someone who thought he had accidentally registered the same machine several times.) Finally, what happens when Adobe decides to stop supporting its DRM or Kobo goes bankrupt? (An even bigger problem for the Nook.) I spend too much money on books to allow my library to become obsolete in a few years. I really want Kobo to succeed, but it has to be nearly as good as Amazon. I don't think it's close.

Re:Adobe's DRM makes Kobo a dangerous trap (0)

Anonymous Coward | 1 year,18 hours | (#43489085)

Adobe DRM

Yes, and that is also the format used by my local libraries. So if I want to read digital library books, Kobo is the reader of choice.

Now, Amazon's Kindle, it is not supported by the libraries.

Then again, I still prefer paper books so I didn't buy an e-reader. I just go to the library, get a book, and read it, paper page at a time.

Re:Adobe's DRM makes Kobo a dangerous trap (1)

hodet (620484) | 1 year,18 hours | (#43489203)

I'm just the opposite, I have a hard time reading paper now that I'm accustomed to my Kobo. The exception being reference types books that are not read in a linear fashion. Those are just downright painful on an ereader.

Re:Adobe's DRM makes Kobo a dangerous trap (0)

Anonymous Coward | 1 year,18 hours | (#43489185)

I have a Kobo and pay for all my books. I even use the DRM's versions on my reader. But I do strip the DRM and back them up for my own personal use. Just in case this ship sails they are not taking my books with them. It's a matter of trust and I don't really have any for companies.

Kobo was acquired by the Japanese in 2011 (0)

Anonymous Coward | 1 year,19 hours | (#43488831)

So it may be still based in Toronto but it's no longer Canadian.

Kobo? (1)

silas_moeckel (234313) | 1 year,18 hours | (#43489037)

Um unless there hardware has changed drastically they sold me the worst ebook reader I ever had. Couple that with DRM, a loading at that byzantine and no droid reader app. How about selling something that people actually want is the way to beat amazon? For physical goods prime is hard to beat.

No search in kobo (0)

Anonymous Coward | 1 year,18 hours | (#43489097)

Yes kobo is so great you cant even search for a word or phrase in a book. So awesome.

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