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Facebook To Introduce Video Ads

Soulskill posted about a year ago | from the just-what-everyone-wanted dept.

Facebook 180

another random user writes "Facebook is reportedly introducing video advertisements to News Feeds this summer. Reports in the Financial Times (registration required) say that the clips will last for around 15 seconds, and the first one users see each day will play automatically. The first video will apparently play without audio, and restart if the account holder chooses to activate sound. Facebook is yet to officially confirm the move, but the report claims that the social network will gradually introduce video advertising to minimize user disruption. The company's most lucrative marketing partners, including American Express, Coca Cola, Ford, Diageo and Nestle, are expected to be the first brands to make use of the feature. Facebook is said to have implemented the strategy in a bid to take a slice out of TV ad revenue by undercutting the sector."

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180 comments

that is a massive rip-off of my data allotment (5, Insightful)

swschrad (312009) | about a year ago | (#43657997)

and is likely to result in my pulling the plug. screw 'em.

Re:that is a massive rip-off of my data allotment (0)

sycodon (149926) | about a year ago | (#43658087)

I'm out.

Re:that is a massive rip-off of my data allotment (4, Informative)

johanw (1001493) | about a year ago | (#43658507)

Out? Why? There's nothing here that AdBlock Plus can't fix.

Re:that is a massive rip-off of my data allotment (4, Informative)

rudy_wayne (414635) | about a year ago | (#43658663)

Out? Why? There's nothing here that AdBlock Plus can't fix.

I don't go to Facebook, i have absolutely no interest in it. but, you are right. This is exactly why AdBlock was created.

Re:that is a massive rip-off of my data allotment (5, Insightful)

i kan reed (749298) | about a year ago | (#43658097)

Anyone who sat through previous Facebook abuse will sit through this. They have a monopoly on your friends. That's a hell of a thing to overcome. I deal with it by only ever talking to the friends I'm quite close to and leaving everyone else to themselves in the modern social networking era.

Re:that is a massive rip-off of my data allotment (5, Interesting)

TWiTfan (2887093) | about a year ago | (#43658193)

Anyone who sat through previous Facebook abuse will sit through this. They have a monopoly on your friends. That's a hell of a thing to overcome.

Yeah, people used to say the same thing about MySpace.

Re:that is a massive rip-off of my data allotment (1)

i kan reed (749298) | about a year ago | (#43658259)

Sure, in the long run, every element of culture is doomed to decay, and on the internet that process is a little more rapid. I didn't mean to imply that Facebook was eternal, just that people will put up with a lot until there actually is an alternative with all their friends.

Re:that is a massive rip-off of my data allotment (3, Insightful)

CRCulver (715279) | about a year ago | (#43658289)

Yeah, people used to say the same thing about MySpace.

MySpace only had a small portion of a typical person's friends: younger people, more computer-savvy compared to the general population. With everyone else you stayed in touch by e-mail or occasional phone calls.

Facebook, however, is now utterly entrenched in Western society. Everyone a person keeps in touch with is likely to be on it: friends from all walks of life, relatives both close and distant, professional colleagues. And many of those friends seem to have forgotten about e-mail and expect you to contact them via FB message.

Leaving FB is a lot harder to do than moving on from Myspace or Friendster was years ago. I know for a fact that I'd lose contact entirely with many people if I gave up my FB account.

Re:that is a massive rip-off of my data allotment (4, Insightful)

Anonymous Coward | about a year ago | (#43658365)

That says something about the value of your friends if they are only willing to use a crappy medium to talk to you. Would you talk to a guy who only talked to you through a bullhorn?

Re:that is a massive rip-off of my data allotment (4, Insightful)

Luckyo (1726890) | about a year ago | (#43658379)

Sounds like someone who's a facebook addict.

As someone who doesn't have a facebook account, I can tell you that you're wrong, and you'll likely realise just how wrong you are in judging the importance of facebook when you actually leave it and see that all your friends, acquaintances, people you need to contact... exist here in real life and have email accounts and phone numbers.

Re:that is a massive rip-off of my data allotment (2)

dcherryholmes (1322535) | about a year ago | (#43658613)

But email is not one-to-many in the way that FB is. It is point to point, not broadcast. Understand I say this as someone who pines for Usenet daily, has no great love of Facebook, and wishes for something better. I'm also struck by the irony that I'm having this discussion with some faceless person on a web forum (no offense intended, it just runs a bit against the grain of your point).

Re:that is a massive rip-off of my data allotment (4, Insightful)

CRCulver (715279) | about a year ago | (#43658779)

Sounds like someone who's a facebook addict.

I don't care much for FB and rarely post there. I'd be very happy to leave if I knew my friends and family would follow to other means of communication.

As someone who doesn't have a facebook account, I can tell you that you're wrong, and you'll likely realise just how wrong you are in judging the importance of facebook when you actually leave it and see that all your friends, acquaintances, people you need to contact... exist here in real life and have email accounts and phone numbers.

Nope, I've already tried moving back to e-mail. The result is that people rarely respond, because they can't be arsed to log in to e.g. GMail often, whereas if one sends them a message via FB, they perk up instantly. Consequently, I've kept my FB account even if I use it increasingly less.

A friend of mine who left FB entirely last year, with whom I still keep in touch because we both accept e-mail, has bemoaned instantly losing touch with most of his acquaintances. And then mutual friends of ours often ask where he is nowadays, oblivious that he'd like very much to stay in touch with them. He has sent them e-mails, but they just can't focus on e-mail communication.

Re:that is a massive rip-off of my data allotment (1)

dragon-file (2241656) | about a year ago | (#43658711)

Yeah, people used to say the same thing about MySpace.

Leaving FB is a lot harder to do than moving on from Myspace or Friendster was years ago. I know for a fact that I'd lose contact entirely with many people if I gave up my FB account.

Been there, done that. Told my friends to use xfire or steam to get in touch with me or use this novel invention called the phone.

It's easier than you think to break away from facebook.

Re:that is a massive rip-off of my data allotment (-1, Troll)

CRCulver (715279) | about a year ago | (#43658761)

Been there, done that. Told my friends to use xfire or steam to get in touch with me or use this novel invention called the phone.

So 100% of your friends consist of gamers? What a sad life.

Having an interest in gaming is fine, and you can expect most of your gamer friends to contact you to a gamer network, but an average person's circle of acquaintances would include many people who have no idea what XFire or Steam are.

Re:that is a massive rip-off of my data allotment (2)

mlts (1038732) | about a year ago | (#43658785)

It isn't that tough to leave. Google+ is getting just as entrenched via apps, web pages, "+1" buttons, and many other items. In fact, I know a number of people who keep both G+ and FB running because both are useful.

If FB disappeared entirely, it can be completely replaced. Even if G+ didn't take over completely, messaging could go back to SMS or one of the IM providers, posts/walls could wind up on livejournal, cat pictures would move to Flickr or some other site, phone numbers and contacts could be shared via Yahoo or iCloud, gifts could be given via Amazon, and third party apps like Farmville would end up either becoming standalone websites, or becoming Metro/Android/iOS apps.

FB has only one thing going for it: It is the US's central watering hole. If the beer gets too watered down, people will go find another dive bar to frequent.

Re:that is a massive rip-off of my data allotment (0)

Anonymous Coward | about a year ago | (#43658349)

I'd question the necessity of relationships that require facebook.

Frankly, I quite like Facebook. It keeps the idiots safely corralled and and contained. I exclude myself from the insanity simply by not going there.

It's also quite handy in non-social situations. If you're on facebook, I know everything about you. And your family. And your friends. From the information posted about you and your associates I can predict nearly every aspect of your personal and private life with 98% confidence. I know what you know, what you don't know, what you think, what you believe, and what you don't believe. - It's nothing personal, it's just statistics.

I'm just a guy with a few hours of free time. Imagine what the serious data miners know.

Re:that is a massive rip-off of my data allotment (1)

Anonymous Coward | about a year ago | (#43658511)

Fuck off. You don't know shit.

Re:that is a massive rip-off of my data allotment (4, Interesting)

admdrew (782761) | about a year ago | (#43658405)

Anyone who sat through previous Facebook abuse will sit through this.

It's reaching a breaking point, even among those who use Facebook heavily. I'm a self-described heavy user of Facebook, but recently removed it from my phone to avoid ads (and the stupid bullshit where the app would still try to pull my GPS location even with 'location' turned off - but I digress).

Not having access to mobile Facebook has been a big personal change, but one I'm generally happy with. I do miss being a "part" of some friend interactions (typically sporting events or other immediately-topical events), but I also feel my smartphone usage is far less compulsive - no longer am I idly checking Facebook on my phone during my commute, "forcing" me to read my book, for example - and it's definitely reduced my "need" to know what's going on immediately at all times. I may have a little easier than others because I never got into Twitter, so my Facebook feed is the 'fastest' social networking I do.

Re:that is a massive rip-off of my data allotment (4, Insightful)

houghi (78078) | about a year ago | (#43658489)

Friends don't let friends use Facebook.

Re:that is a massive rip-off of my data allotment (3, Informative)

Culture20 (968837) | about a year ago | (#43658833)

They have a monopoly on your friends.

Yep, and FB has done work to make sure that the monopoly is more secure; they removed the "phone book" feature that used to list your friends contact info, and they changed everyone's listed email to a username@facebook.com email address. Good luck contacting all your old friends you've reunited with via FB unless you manually ask all of them for contact info.

Re:that is a massive rip-off of my data allotment (0)

Anonymous Coward | about a year ago | (#43658107)

What does "play automatically" mean? I use Flashblock (and the equivalent built-in feature of Konqueror).

Re:that is a massive rip-off of my data allotment (1)

viperidaenz (2515578) | about a year ago | (#43658229)

They'll start using HTML5 video and Javascript to play automatically.

Re:that is a massive rip-off of my data allotment (2)

fuzzyfuzzyfungus (1223518) | about a year ago | (#43658287)

I don't think that HTML5 autoplays have become pesky enough to attract much attention; but Greasemonkey or equivalent should make detecting and neutering Video tags easy enough, even if the browser itself doesn't offer controls natively.

Re:that is a massive rip-off of my data allotment (0)

Anonymous Coward | about a year ago | (#43658445)

My lack of video drivers and codecs will defeat them!

Re:that is a massive rip-off of my data allotment (3, Funny)

Anonymous Coward | about a year ago | (#43658561)

You must be using Linux.

Re: that is a massive rip-off of my data allotment (0)

Anonymous Coward | about a year ago | (#43658645)

Linux ... and Lynx!

Re:that is a massive rip-off of my data allotment (5, Insightful)

jythie (914043) | about a year ago | (#43658243)

I would wager the various adblocking tools will be updated to handle these new Facebook ads pretty quickly. You would think that by now marketers would have learned that people will generally let ads slide as long as they are unobtrusive, but these 'HEY LOOK AT ME!' ones always end up with people either avoiding the site or installing blocking software. These ads just don't work.

I guess we are seeing yet another new generation of marketers learning old lessons, or old marketers who have rising through the ranks and not learned a think for the last 20 years.

Re:that is a massive rip-off of my data allotment (3, Interesting)

fuzzyfuzzyfungus (1223518) | about a year ago | (#43658329)

My suspicion would be that this is just another of Facebook's "Oh fuck, now we have shareholders to answer to" thrashing moves.

They've got crazy pageviews, lots of hours-per-month, and a huge pile of personal information; but they've been learning the hard way that cellphones are cutting into conventional page views(since even the best mobile browsers are still coping with a tiny screen), lots of hours-per-month can only really be monetized by pissing people off with increasingly aggressive ads and upsells, and that huge pile of personal information can be used either to maintain network effects or to scare users in temporarily valuable ways; but it is less obvious that it can be used for both at the same time...

We can only hope that we'll look back at them, as we now do on myspace, soon enough.

Re:that is a massive rip-off of my data allotment (1)

stymy (1223496) | about a year ago | (#43658677)

Or maybe most people, especially facebook users, don't block ads.

Re:that is a massive rip-off of my data allotment (1)

CByrd17 (987455) | about a year ago | (#43658799)

I would wager that the various adblocking tools would just block these with no updates at all.

I've never seen any ads on FB, but I'm told they are there...

Re:that is a massive rip-off of my data allotment (2)

AliasMarlowe (1042386) | about a year ago | (#43658123)

and is likely to result in my pulling the plug.

So pull the plug already... Some of us never even got into that squalid bathtub (social diseases, ugh).

Re:that is a massive rip-off of my data allotment (4, Insightful)

admdrew (782761) | about a year ago | (#43658549)

For some it's really not that easy. Paul Miller's article [theverge.com] about leaving the internet for a full year is pretty interesting, and touches on some important aspects of social networking. Facebook enables casual long distance relationships that are often not realistic for many of us. I rarely talk to my best friend from high school on the phone or via text, but we do interact via Facebook pretty frequently. Without that social network link, we would've fallen out of touch over the years - with it, we're able to stay relatively up to date with minimal effort.

Now, do my friends deserve *more* than minimal effort? Of course. But the reality of leaving one's hometown (or college town or longtime employer) makes it unlikely that I'm going to see/call/write those friends of mine on a regular enough basis to keep close connections going, something Facebook has made possible for me.

For those of us with (even mildly) busy lives who have met many wonderful people over the years, social networking has been terribly useful.

Re:that is a massive rip-off of my data allotment (0)

Anonymous Coward | about a year ago | (#43658129)

and is likely to result in my pulling the plug.

If you haven't already then my money is on Zuckerberg hanging on to his slice of your time on this Earth.

Re:that is a massive rip-off of my data allotment (0)

Anonymous Coward | about a year ago | (#43658159)

hell, I bailed months ago. got tired of verifying my privacy settings every week. Last time I found them jacked, they got that "expunge my data" email.

b'uh bye.

Re:that is a massive rip-off of my data allotment (2)

icebike (68054) | about a year ago | (#43658233)

and is likely to result in my pulling the plug. screw 'em.

What took you so long?
Years of abuse, leaks, privacy violations and lying to you are ok, but one goddamed ad an you are gone?

I'm glad I never signed up for Facebook, and still pissed they mined my information from my airhead
friends that sell me out to them by useing Facebook as their address-book.

Re:that is a massive rip-off of my data allotment (0)

Anonymous Coward | about a year ago | (#43658253)

And many others.

Especially for those that use their phones.

Re:that is a massive rip-off of my data allotment (0)

Anonymous Coward | about a year ago | (#43658335)

Oh bullshit. if you're still using facebook by now. You're not going anywhere and they know it.

Now sit down. Shut up. And enjoy your shit sandwich. You paid for it after all.

Re:that is a massive rip-off of my data allotment (1)

mlts (1038732) | about a year ago | (#43658417)

You are not the only one. Bandwidth isn't growing on trees in the US. Adding streaming video ads that can't be stopped on iOS [1][2], and people will be starting to look elsewhere once the phone bills start rolling in.

I remember in the time frame when people started leaving MySpace to FB, where at first, it was the more educated people who went, then as they left, virtually everyone else followed suit. I'm starting to see the start of the exact same migration to G+.

[1]: Well, if you had a jailbroken phone and Firewall IP or another Cydia app, possibly. However, due to the 6.x SHSH blobs being unusable, it will likely be a year or two before another usable JB is released (iOS and hardware bugs are very rare.)

[2]: Android is a bit easier, as there are utilities for booth rooted devices and Web browser extensions for non rooted ones.

Re:that is a massive rip-off of my data allotment (2)

dcherryholmes (1322535) | about a year ago | (#43658675)

I have a bit of a following on Facebook (mostly political ranty-type stuff, nothing that amazing IMO). Still, more than a few people have told me that my FB posts are their daily news feed, for whatever that's worth. And I kind of despise Facebook for many of the reasons already described in previous posts. Yet I think "social networking" (ugh) has its place and its utility. I like Google+ better. I have wished vocally, on FB, that we would all just migrate together. Last month I decided to just jump myself, and maybe enough people would follow that at least my little zone of friends would still be intact. After about a month of crickets chirping (in a very superior UI, but still), I lamely wandered back to FB. I just want to talk to folks, and am not particularly ideological or religious about it. I imagine this is what it must feel like to be an IT-savvy Windows user.

Re:that is a massive rip-off of my data allotment (2)

Art Challenor (2621733) | about a year ago | (#43658625)

It's interesting that there was a long discussion previously about how people would not allow "bitcoin-ware" (games support by bitcoin mining - http://ask.slashdot.org/story/13/05/02/1850202/ask-slashdot-would-you-accept-bitcoin-ware-apps [slashdot.org]) because it would cost them, primarily in terms of electricity usage.

At the same time, these ads suck bandwidth and power - notice the fan running on your computer when you have many ad-hungry tabs running - and they don't complain.

Ads, and selling your personal data are an inefficient and irrational way to pay for Internet services, yet if you mandated, say $1/month for Facebook usage, the user base would vanish.

People are wierd.

Re:that is a massive rip-off of my data allotment (3, Insightful)

dragon-file (2241656) | about a year ago | (#43658655)

screw 'em.

See you say that, but I don't believe you. Maybe because every time facebook does something like this people say screw them... and go right back to using them in a month.

I haven't used facebook in over 5 years and nothing they are doing is making me regret my decision.

and in the future (1)

viperidaenz (2515578) | about a year ago | (#43658003)

Facebook will allow you to add your own content to your ad... I mean news feed, but only once per day without paying per word.

A whole lotta "don't care" (3, Insightful)

Anonymous Coward | about a year ago | (#43658023)

Let's go to a site that requires registration to read an article about a site I don't use that's going to annoy its users attempting to take market share from a medium I watch less and less.

I'm psyched! (1)

DoofusOfDeath (636671) | about a year ago | (#43658035)

This is great. I thought my news feed was messed up, because it had been weeks since I'd seen a story about Facebook sucking even more.

Teevee (3, Insightful)

Anonymous Coward | about a year ago | (#43658043)

Facebook is said to have implemented the strategy in a bid to take a slice out of TV ad revenue by undercutting the sector."

More like mimicking TV and the number one thing about it that made the internet seem like a potentially worthwhile alternative.

Re:Teevee (0)

Anonymous Coward | about a year ago | (#43658111)

Facebook is said to have implemented the strategy in a bid to take a slice out of TV ad revenue by undercutting the sector."

More like mimicking TV and the number one thing about it that made the internet seem like a potentially worthwhile alternative.

It's okay. After all, last time we had TV and wanted a worthwhile alternative, we got one! So now we have the web and want a worthwhile alternative.

Really? (1)

Frosty Piss (770223) | about a year ago | (#43658049)

I must add the obligatory "there are ads on the Internet?"

Also, having not read the actual "story", I asked myself: "There were not video ads before? Who knew!".

Seriously, Facebook (like Google) is an Ad Platform. Not news, move on.

more reasons to use facebook less (0)

Anonymous Coward | about a year ago | (#43658053)

nothing is worse than when sound comes from the internet.

The ultimate slap in the face (1)

bignetbuy (1105123) | about a year ago | (#43658067)

When Joe User exceeds his monthly data plan, he has to pay more just for the privilege of viewing a video ad...to access his own Facebook page.

Re:The ultimate slap in the face (1)

Frosty Piss (770223) | about a year ago | (#43658103)

When Joe User exceeds his monthly data plan, he has to pay more just for the privilege of viewing a video ad...to access his own Facebook page.

If you're exceeding your data plan, Twitter less or lay off the porn (I would suggest that you might be "pirating" copyrighted intellectual property, but that's all a bad set of words here).

Seriously, lay off the porn.

Re:The ultimate slap in the face (0)

Anonymous Coward | about a year ago | (#43658375)

Even after they toss out all the pirating users, they'll still be a top 10% of users. How long will it take for you to reach the top 10% when the ones above you leave?

goodbye facebook (0)

Anonymous Coward | about a year ago | (#43658071)

i already use adblock but mucking up my news feed is completely unacceptable.

Re:goodbye facebook (1)

Dins (2538550) | about a year ago | (#43658285)

i already use adblock but mucking up my news feed is completely unacceptable.

If you care that much about your news feed, I doubt you're going anywhere...

Re:goodbye facebook (0)

Anonymous Coward | about a year ago | (#43658347)

it's more that my family whines whenever i disable my account

Re:goodbye facebook (0)

Anonymous Coward | about a year ago | (#43658587)

The Facebook timeline thingy is a news feed? It now has current events and news and not just regurgitated myths that have been debunked years ago, crazy relatives reposting silly religious stuff, people being outraged by damn near anything, and stupid cats? I would never in a million years call that silly morass of inanity a news feed.

This is for your own good! (2)

Talonius (97106) | about a year ago | (#43658083)

Oh, we're sorry. You haven't NOTICED the text and graphical based ads here. Since we know that can't be because you have no interest, we wanted to make it easier for you to see our advertising!

Reminds me of the project managers where I work. "Oh, reality? Fuck that, we warp it to what we think it should be!"

This can only end poorly for FB (1)

rs1n (1867908) | about a year ago | (#43658089)

People are going to get pissed off at having their data get used by auto-playing video ads when they use FB for phones. Those using FB on desktops will probably figure out some way of filtering out the ads (maybe disable flash, or whatever they use to serve ads).

Re:This can only end poorly for FB (1)

fuzzyfuzzyfungus (1223518) | about a year ago | (#43658095)

People are going to get pissed off at having their data get used by auto-playing video ads when they use FB for phones. Those using FB on desktops will probably figure out some way of filtering out the ads (maybe disable flash, or whatever they use to serve ads).

But if you disable flash, how can you play Zynga games?

Re:This can only end poorly for FB (2)

earlzdotnet (2788729) | about a year ago | (#43658191)

I actually saw my first auto-play HTML5 video/audio ad a few weeks ago on my Linux machine(without flash). Even advertisers are starting to understand that Flash is dead, sadly.

Punch The Monkey! (1)

sinij (911942) | about a year ago | (#43658093)

Ha Ha, Facebook addicts, Punch The Monkey, Punch It!

You can quit any time you want, right?

Had to check the date. (0)

Anonymous Coward | about a year ago | (#43658113)

Not April 1st.

Free Traffic (0)

Anonymous Coward | about a year ago | (#43658137)

A lot of mobile plans in Australia have free or ridiculously high data allowances for social media sites so the bandwidth might not be a huge drama there. Of course people might start getting turned off being able to quickly check facebook if they are going to get bombarded with videos, it's bad enough with the ads at the moment.

I'm curious... (0)

Anonymous Coward | about a year ago | (#43658147)

Has Facebook done *anything* in the last 3 years that has pleased or excited the general public in any sort of way? It's amazing to me that Facebook is still relevant.

Re:I'm curious... (1)

jythie (914043) | about a year ago | (#43658283)

Eh, they have critical mass. While I know people like to bring up the 'but look at myspace' argument, the scales were pretty different back then. The barrier to an alternative rising has become much more significant.

Re:I'm curious... (1)

Cro Magnon (467622) | about a year ago | (#43658513)

If they piss of enough people, they're dead. It won't happen quickly, but in time their 1 billion customers will shrink a few million at a time.

Wait, there are ads on the internet? (0)

Anonymous Coward | about a year ago | (#43658149)

I block every ad that flashes, plays video, changes size, or is otherwise intrusive.

Egg that kills the golden goose (1)

Smonster (2884001) | about a year ago | (#43658167)

If this proves true, I am done. Those advert that are forced into the "News Feed" are bad enough. Now a 15 second advert to great you the first time (which for many people is the only time) you log in everyday, I believe will prove to be the egg that killed the golden goose. They won't go away completely, they are too big for that. I just predict that they will lose a larger percentage of their casual users, like me.

Re:Egg that kills the golden goose (1)

mlts (1038732) | about a year ago | (#43658219)

People are already griping about FB. This might be the impetus that gets people looking at alternatives.

Google Plus is quietly waiting in the wings, and there are sites like vk.com which have virtually everything FB does.

Switching to G+ wouldn't be difficult -- most Android devices have a hook for it, and the iOS app is easy downloadable.

Similar with VKontakte and other FB-like sites. It may not be a US social networking site, but Americans are tolerated.

Re:Egg that kills the golden goose (0)

Anonymous Coward | about a year ago | (#43658271)

hahahahaha

  It may not be a US social networking site, but Americans are tolerated.

I'm american and I found this hilarious.

Re:Egg that kills the golden goose (1)

mtippett (110279) | about a year ago | (#43658353)

Beyond this, there are some important differences.

Google has successfully gone from monetizing search to monetizing their search algorithms (data matching) for advertising. For example, I go to google to look up something, yes there are ads there, but they are non intrusive. There are also ads extended out to other sites, but again are non intrusive. Google now can focus on data acquisition instead of monetization. A lot of their still remaining technologies (google voice, youtube, email, etc, translate) are all about learning about associations and re-inforcing their understanding the data to help providing a better match. G+ is about mapping that information to users and user associations.

Facebook on the other side is trying to find ways to monetize their core business and why people go to them. They are interrupting the experience (video playing will grab more attention than other parts of the facebook timeline). If Facebook doesn't screw it up, they might be able to get to a google-style place and be able to focus on data collection.

Time will tell, I haven't ever got into facebook. I have an account for authentication purposes, but that is about it.

Re:Egg that kills the golden goose (1)

mlts (1038732) | about a year ago | (#43658555)

While Google Plus is a nice aside for them, Facebook (and the companies that make the apps) are completely dependent on the whims of their product... i.e. their subscribers. Squeeze too much, and FB's stock price will be hurting very hard, very fast.

FB is in a corner. If they don't find a way to dangle a carrot in front of developers and advertisers, they will stop paying money or writing for that platform, and with them being public, there is always the constant lash of the stockholders and the quarterly numbers. However, if FB starts going with animated ads with audio (which are great for the advertisers but will annoy everyone else to no end), people will give them the middle finger. People are already annoyed with them as it is about privacy, and a lot of other things, that it wouldn't take much for people to take their chat and cat pictures (and thus any ad/app revenue) elsewhere.

Re:Egg that kills the golden goose (1)

CRCulver (715279) | about a year ago | (#43658849)

Similar with VKontakte and other FB-like sites. It may not be a US social networking site, but Americans are tolerated.

VKontakte creeps out plenty of Russians because it is patently government-controlled (and requires Russian users to link their account to their ID). The company will never be able to overcome that Kremlin stigma and draw an appreciable number of users in the West.

What a coincidence! (1)

TWiTfan (2887093) | about a year ago | (#43658171)

I'm introducing Adblocker and NoScript to my Facebook News Feed this summer!

Re:What a coincidence! (1)

admdrew (782761) | about a year ago | (#43658635)

Unfortunately, neither of those really work entirely (or at all? I have both and am not able to see any effects on FB), since the ads are pretty well integrated into the platform. socialfixer [socialfixer.com] is an answer, but it's not ideal (nor is there a mobile analog that I know of).

It's funny how out of touch with reality people (1)

Anonymous Coward | about a year ago | (#43658173)

are on slashdot.

It will absolutely work out just fine for FB. Your doom predictions are frankly delusional and pathetic.

PS: No one gives a shit if you threaten to cancel your account.

There's still time (1)

Anonymous Coward | about a year ago | (#43658189)

A Catholic priest, a Boy Scout leader and a lawyer take some boys out on an adventure trip. On the flight over, there is engine trouble and the plane is about to go down.

"We have a problem", says the pilot. "There are only three parachutes!"

The Boy Scout leader suggests they give them to the boys.

"Screw the boys," shouts the lawyer.

"Is there time?" asks the priest.

Herp (0)

Anonymous Coward | about a year ago | (#43658221)

Cool, more stuff to block that I block anyways. Who cares?

Facebook is the old myspace (1)

Anonymous Coward | about a year ago | (#43658231)

Everyone is on it, so there's stickiness to their userbase; but, its not cool anymore.

We all know it doesn't take long for a targeted platform campaign to launch a new social network; it's happened a few times.

G+ is poised to take over simply because it exists, isn't crap, and is already well integrated, but this would be the perfect opportunity for an upstart to release something with functionality and no crap and make a run for it.

I still think it would be more interesting for a protocol to exist that allows you to publish personal data via P2P communication, that is not platform dependent. I think diaspora gets at this, but I haven't used it to know. Basically, you'd register like a website registers with a DNS, and then the local application would allow you to share information/publications with different level of sharing. If sharing is public everyone gets access, but you could also do key based settings where other users only have access if they are on your list/in your circle. The address system would be public, you'd control what data people could search for you by, and then you'd have data that was shared p2p via any client that follows the protocol.

This will be frowned upon though because P2P is bad, but I still don't understand why this sort of data NEEDS to be held onto by a third party.

Re:Facebook is the old myspace (1)

EmagGeek (574360) | about a year ago | (#43658509)

Except that the G+ user interface is 100 times more horrible than Myspace ever was... it's fucking maddening to try to use - and seriously, whomever came up with the "let's randomize picture sizes and then put them together like a puzzle" idea needs to be taken out back and strangled, castrated, drawn, and quartered IMMEDIATELY.

Re:Facebook is the old myspace (0)

Anonymous Coward | about a year ago | (#43658795)

Maybe? I don't know, I only ever use it for communities and video chats. I leave photo-sharing alone unless absolutely necessary. So, I don't really have a problem with navigation, but then, I use it on a limited basis and half the time from my phone.

It's still not great. There are still adverts placed all over the thing, which is why I'd prefer a P2P based system, but I think it's better than FB at this point.

Here we go... (3, Insightful)

SeaFox (739806) | about a year ago | (#43658247)

The new, more obtrusive, more bandwidth hogging ads are coming.
Next will be the increase in frequency and length of ads.
Then the exodus will start.
Then there will probably be a site-wide remake or relaunch to try and get people interested.
By then a new social networking site will be getting hype and half their user will already have an account on it as well.
Then they stop using their Facebook account and start referring people to the other site who contact them on FB.
Then Facebook becomes another ghost ship of abandoned profiles like MySpace.

FB down 2.5% since this announcement. (1)

Animats (122034) | about a year ago | (#43658297)

Since this announcement, Facebook stock dropped 2.5%.

This advertising move is called "pulling a Myspace".

Google Plus (0)

Anonymous Coward | about a year ago | (#43658351)

is starting to look like an alternative..

"minimize user disruption"? (0)

Anonymous Coward | about a year ago | (#43658371)

Or maximize user complacency?

Boycotting brands who advertise (0)

Anonymous Coward | about a year ago | (#43658449)

I'm not quitting facebook. I will just buy the competitors brands of whomever advertises. Your move advertisers.

For those who plan to ad-block these ads. . . (0)

Anonymous Coward | about a year ago | (#43658469)

. . .I would not be surprised to see FB institute, breaking new ground if necessary, some technological means of not only making these ads un-block-able, but going even further to require some verification that users let the ad run its course before being able to access their accounts.

If there is a company that is arrogante enough and squeezed enough by revenue expectations, FB is that company.

Well (1)

chaos_technique (1191999) | about a year ago | (#43658669)

I'm sorry to be awkward, but who's really using Facebook? I have an account in the same way I'm buying useless .org/.net domains: in order to stave off name/domain squatting. But really, is somebody actually using this? I guess I'm not in the target market, but could someone tell me what the market is, apart from the obvious teen throng?

Adblock/aware/whatever (0)

Anonymous Coward | about a year ago | (#43658691)

Hopefully my adblocking software will kindly just omit it.

This is good news! (1)

Rob_Bryerton (606093) | about a year ago | (#43658823)

This is good news! #1: Piss of the sheep; maybe they'll look for greener pastures once the video ad bandwidth usage starts costing them. #2 Yes! "Compete" w/TV advertising dollars by undercutting them (race to the bottom), devaluing the ad industry on the way. #3 NarcissistBook's stock took a hit on this news. A trifecta.

Really, best news I've heard all day!
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