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Best Buy To Carve Out Space For Microsoft Stores

timothy posted 1 year,26 days | from the I-notice-you-like-windows dept.

Microsoft 214

UnknowingFool writes "Best Buy and Microsoft will launch 600 Microsoft stores within Best Buy retail locations in a store-within-a-store concept. The Microsoft stores will occupy 1500-2000 sq ft within each location. The terms of the deal are not announced, but I assume it benefits both as Best Buy would likely charge rent to help with declining revenue. For Microsoft, they may get cheaper facilities than building their own stores. The last I heard, MS had a very ambitious plan to launch hundreds of stores a year. I have doubts about the success of this venture, considering anecdotally almost every MS store I've seen in my travels was nearly empty. Since they all were located near Apple stores, the stark difference in foot traffic was apparent. The only exception was the MS store near Redmond, which had a decent crowd."

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214 comments

Juxtaposed store signs? (4, Funny)

K. S. Kyosuke (729550) | 1 year,26 days | (#44000279)

"Best Buy ... Microsoft" - mmm, how subtle.

Re:Juxtaposed store signs? (1)

homey of my owney (975234) | 1 year,26 days | (#44000477)

No that's good. Now you'll be able to look across the isle to see who's getting the most traffic.

Re:Juxtaposed store signs? (5, Funny)

K. S. Kyosuke (729550) | 1 year,26 days | (#44000561)

That would have to be either a very large Best Buy store or a really small isle. Do they have outlets in Polynesia?

Re:Juxtaposed store signs? (0)

Anonymous Coward | 1 year,26 days | (#44000617)

What? I don't think there's a Apple oOR Microsoft clause in the agreement. So if there's an Apple isle and a Microsoft isle... The size of the store or isle is irrelevant.

Re:Juxtaposed store signs? (4, Funny)

Deadstick (535032) | 1 year,26 days | (#44000725)

Whoooossshhh...

Re:Juxtaposed store signs? (1)

Anonymous Coward | 1 year,26 days | (#44001093)

So if there's an Apple isle and a Microsoft isle.

If there's a Microsoft isle I'd hate to be shipwrecked there.

The word you are looking for is aisle.

Re:Juxtaposed store signs? (4, Funny)

homey of my owney (975234) | 1 year,26 days | (#44000983)

Haha, yes. I'm spelling impaired. But it's much better than my peach inspediment.

Re:Juxtaposed store signs? (0)

Anonymous Coward | 1 year,26 days | (#44001029)

The joke would have been much funnier had it been Micronesia.

Re:Juxtaposed store signs? (1)

K. S. Kyosuke (729550) | 1 year,26 days | (#44001131)

Polynesia = Micronesia + Bestbuynesia. You can't beat my logic, it's impenetrable.

Re:Juxtaposed store signs? (2)

TWiTfan (2887093) | 1 year,26 days | (#44000585)

With BestBuny now hosting Apple stores, Samsung stores, Microsoft stores, and god knows how many more; I'm wondering if there will be any space left for me to just buy the goddamned blu-ray movie and ink cartridge that I came for.

Re:Juxtaposed store signs? (4, Funny)

idontgno (624372) | 1 year,26 days | (#44000677)

Actually, I see the opportunity for armed border skirmishes betwen mutually hostile enclaves of corporate territory under a single roof as a great opportunity to sell popcorn.

"Best Buy... the Balkans right in your neighborhood!"

Re:Juxtaposed store signs? (1)

TWiTfan (2887093) | 1 year,26 days | (#44000757)

Best Buy....where a single catty remark can spark a riot at any minute!

Re:Juxtaposed store signs? (0)

Anonymous Coward | 1 year,26 days | (#44000771)

More like Game of Thrones?

Re:Juxtaposed store signs? (0)

Anonymous Coward | 1 year,26 days | (#44000911)

Considering the woeful lack of expertise in BestBuy stores, I'd imagine each's products in the other's store. What's juxtaposed is local knowledge vs corporate behemoths.

Re:Juxtaposed store signs? (5, Insightful)

binarylarry (1338699) | 1 year,26 days | (#44000797)

Haha you shop at BestBuy!

Everyone point and laugh!

BTW Would you like to buy a service plan with that ink cartridge or movie?

Re:Juxtaposed store signs? (5, Funny)

Anonymous Coward | 1 year,26 days | (#44001081)

Best Buy is OK for some stuff. For example, if you need a gold-plated HDMI monster cable which is officially certified for your video game console.

Re:Juxtaposed store signs? (2)

hawguy (1600213) | 1 year,26 days | (#44000869)

With BestBuny now hosting Apple stores, Samsung stores, Microsoft stores, and god knows how many more; I'm wondering if there will be any space left for me to just buy the goddamned blu-ray movie and ink cartridge that I came for.

Just buy them from Amazon instead. I haven't set foot in a Best Buy in years. Based on the number of times my parents visit the store (they bought their digital camera, a laptop and a tablet there), BestBuy must cater to an older demographic and once that demographic fades away, I'm not sure who will shop at BB.

Re:Juxtaposed store signs? (1)

lister king of smeg (2481612) | 1 year,26 days | (#44001025)

they are still usefull if you need to pick up a monitor cable or power cord and can't wait for next day delivery.

Re:Juxtaposed store signs? (1)

peragrin (659227) | 1 year,26 days | (#44001115)

The problem is is that you can order a cable and pay for next day air shipping and it will still be less expensive than buying it from best buy.

Seriously take a look at their HDMI cables sometimes. a $5 cable goes for $50 and that's the cheap version.

Re:Juxtaposed store signs? (1)

SnarfQuest (469614) | 1 year,26 days | (#44001065)

You should be able to get MS-HP Ink, and MS-Sony DVD's in their store. Just be glad they won't sell Linux, or you'll be looking at biyomg a Gnu/Microsoft/Ubunto/HP Laptop. By the time you get done ordering it, and the extra parts and bags (and getting the correct order for the prepended advertisements), it will be obsolete.

Re:Juxtaposed store signs? (1)

tipo159 (1151047) | 1 year,26 days | (#44001159)

With BestBuny now hosting Apple stores, Samsung stores, Microsoft stores, and god knows how many more; I'm wondering if there will be any space left for me to just buy the goddamned blu-ray movie and ink cartridge that I came for.

That is what I was wondering. At the local Best Buy, the new Samsung store takes up a bunch of space and displaced a bunch of stuff, squeezing that stuff into a smaller area with less selection now. Doing that again to fit in a Microsoft store means that more stuff is gonna get squeezed and selection reduced and makes it less likely I will go to Best Buy.

Slogan opportunity (4, Funny)

mevets (322601) | 1 year,26 days | (#44000287)

Away from the maddening crowds.

Re:Slogan opportunity (1)

cod3r_ (2031620) | 1 year,26 days | (#44000615)

HAHA.. good 1. I do agree though it seems as though best buy wants to go out of business.

Windows 9? (5, Insightful)

AuralityKev (1356747) | 1 year,26 days | (#44000291)

Now they just need a decent product to sell in that store-within-a-store.

Re:Windows 9? (3, Funny)

K. S. Kyosuke (729550) | 1 year,26 days | (#44000301)

Sounds like a good place to sell Hyper-V to me.

Re:Windows 9? (4, Funny)

MiniMike (234881) | 1 year,26 days | (#44000507)

Since it's in BB, I'm guessing the profit will come from extended warranties and $35 deluxe DVD cases.

Re:Windows 9? (1)

Synerg1y (2169962) | 1 year,26 days | (#44000619)

Fail,

Buy a bestbuy machine, load is w MS software, profiting both sellers. I'd imagine most best buy employees aren't as good at selling M$ as M$ is.

Your statement applies to what Best Buy already has, this won't affect it.

Re:Windows 9? (2)

TWiTfan (2887093) | 1 year,26 days | (#44000627)

Hey, you're going to need a Monster HDMI cable with that new Xbox. With gold-plated connectors and oxygenated wiring, it really makes the picture look its best!

Re:Windows 9? (5, Funny)

bmo (77928) | 1 year,26 days | (#44001031)

>With gold-plated connectors and oxygenated wiring,

And conductors rubbed between the breasts of virgins.

Too bad the virgins look like me

--
BMO

Re:Windows 9? (1)

Anonymous Coward | 1 year,26 days | (#44000513)

A positive comment about Microsoft posted minutes after a MS thread goes live on Slashdot? "OMG THIS PLACE IS OVERRUN WITH MICROSOFT SHILLS!"

A negative comment about Microsoft posted minutes after a MS thread goes live on Slashdot? "+5 insightful funny awesome"

Same old Slashdot. As I've grown and matured I've come to realize how sad this site is.

Re:Windows 9? (1)

Anonymous Coward | 1 year,26 days | (#44000611)

As Microsoft has grown and matured, I've come to realize how sad that company is.

Re:Windows 9? (2)

Sponge Bath (413667) | 1 year,26 days | (#44000613)

Zune RT?

Re:Windows 9? (4, Insightful)

David_Hart (1184661) | 1 year,26 days | (#44000653)

Now they just need a decent product to sell in that store-within-a-store.

Xbox One + Accessories
Surface + Accessories
Nokia Smart Phones

There, I've given you three decent products. Argue all you want about flaws and capabilities but they are still solid products that will meet the needs of 90% of their users (i.e. non-geeks). If you meant a blockbuster product.... well... that's a different story....

Re:Windows 9? (0)

Anonymous Coward | 1 year,26 days | (#44001151)

Xbox One + Accessories
Surface + Accessories
Nokia Smart Phones

There, I've given you three decent products.

+3, Funny!

Re:Windows 9? (1)

shafty (81434) | 1 year,26 days | (#44001169)

The MS store should sell a Windows 8 to Windows 7 downgrade service. It'd likely help Best Buy sell more Windows machines that are stagnating on the shelf with Windows 8.

Interesting (1)

s.petry (762400) | 1 year,26 days | (#44000295)

Two slowly sinking ships tying together to make a barge? I don't see this relationship really lasting, but then again Best Buy and MS both have to make some hefty changes in order to stay in business long term. Maybe this will give them the time they need?

Re:Interesting (2)

MiniMike (234881) | 1 year,26 days | (#44000463)

...Best Buy and MS both have to make some hefty changes in order to stay in business long term.

Are you saying that Microsoft itself is in need of a reboot?

Seems quite fitting.

Re:Interesting (1)

s.petry (762400) | 1 year,26 days | (#44000817)

I am pretty sure a good number of people have been making that statement for a very long time. Xbox finally became a viable money maker. Now however, Indy games and tablets are all over the place and consoles are not as exciting as they used to be. Add to that, the always on DRM and how many customers that will piss off (in addition to not being able to play old/used games at least to some extent) and they may no longer be profitable after the next release. Win8 is a disaster, and no matter how much money MS dumps into advertizing people will still demand that a desktop OS look and behave like a desktop OS. Until it does that natively, most consumers don't want it. Office has no innovation either. The same Visio templates that shipped by MS 5 years ago are exactly what we have today. Countless people still need to get usable templates from "visiocafe" in order to make the product useful. Ribbonized Word and Excel really don't give people any more than what they had in previous versions, so consumers see upgrades as a huge maintenance fee instead of an upgrade. I won't even mention Windows Phone which is in the same boat as WebOS, and WebOS was a vastly superior Phone and Tablet OS in my opinion.

In summary. Yes, I'm saying that.

Re:Interesting (2)

localman57 (1340533) | 1 year,26 days | (#44000467)

Don't be so pessimistic. That's what people said about Sears/K-Mart. I'm not saying it's not a really, really bad idea. I'm just saying don't be pessimistic in general. You know, generally.

Re:Interesting (1)

clarkkent09 (1104833) | 1 year,26 days | (#44000737)

I don't see why is this such a really, really bad idea? Yes both companies have a history of sucking but if Microsoft wants to move more into consumer electronics and have its own stores, this seems like a quick and low cost way to do it as opposed to starting from scratch.

Re:Interesting (0)

Anonymous Coward | 1 year,26 days | (#44000761)

Why should anybody care what anybody says about m$ when m$ doesn't care?

I'd imagine most people who think m$ is going to fail have never been deemed worthy enough (a fairly low honor) of being given a badge into a corporate MS IT shop... they're not going anywhere, I'll leave it at that.

Re:Interesting (0)

Anonymous Coward | 1 year,26 days | (#44001099)

Two slowly sinking ships tying together to make a barge?

Yes, because Microsoft is dying and Netcraft has confirmed it!
 

Seriously, more like a sinking barge tying itself to a floating island. Even if MS will eventually sink, it will take decades -- considering the amount of money and the Windows/Office grip that they have on the world.

Inferiority complex (5, Insightful)

intermodal (534361) | 1 year,26 days | (#44000335)

Microsoft seems to have this strange idea that their name carries as much weight as Apple's in the public eye. People go to the Apple Store because Apple knows their products inside-out and in the eyes of their customers, the products sell themselves.

Microsoft, on the other hand, has users that use their products because they think they have to, and has no way to match Apple's ability to offer the entire current Apple world under one small roof.

If Microsoft wants to be the company that people are excited to see what their new product will be, they've got a long way to go towards repairing their image. They'll have to become an innovative company that brings new things to the table. And no, I don't mean support for new things that someone announced something just like it months or years ago.

Simple Inferiority (1)

mevets (322601) | 1 year,26 days | (#44000855)

The details of the deal were not disclosed. Is the MicroSoft stand going to draw customers to BestBuy, or the other way around? Is it a synergistic cross pollination that will better service consumer desire?

It appears MicroSoft now have to sublet the non-Apple section of the Best Buy computer department. That and a bunch of PR drivel.

Re:Inferiority complex (1)

gtall (79522) | 1 year,26 days | (#44000967)

MS has a bigger problem; too many people have horror stories involving their software. That's the reason they cannot sell phones, people see the MS moniker and the old hobgoblins from their PCs start keening at them from beyond the grave.

Re:Inferiority complex (1)

Jeng (926980) | 1 year,26 days | (#44001191)

My brother has an old Win phone, due to his experiences with it I see that MS had a long ways to go to make a good product.

My little sister bought a new Win phone (which she already returned), due to her experiences with it I see that MS still did not make a good product.

So it isn't just peoples experience with MS's desktop software, it is also their experience with their phones that makes people not want to buy their phones.

An "Idiot Bar" in every MS store? (3, Funny)

KrazyDave (2559307) | 1 year,26 days | (#44000365)

This is going to be fun to watch!

Yo dawg (5, Funny)

BitwizeGHC (145393) | 1 year,26 days | (#44000369)

I heard you like electronics stores so we put an electronics store in an electronics store so you can impulse-buy while you're impulse-buying.

I'm waiting for the Starbucks inside the Microsoft Store inside the Best Buy.

Re:Yo dawg (3, Funny)

Bill Dimm (463823) | 1 year,26 days | (#44000697)

I'm waiting for the Starbucks inside the Microsoft Store inside the Best Buy.

Marketing genius! Finally, an answer to the question: "Why the f*ck would anyone walk into a Microsoft store."

Re:Yo dawg (1)

wjcofkc (964165) | 1 year,26 days | (#44000763)

in the hole at the bottom of the sea!


Surely someone else remembers kindergarden... right?

Re:Yo dawg (0)

Anonymous Coward | 1 year,26 days | (#44001139)

Sounds like the perfect place to pickup some iTunes gift cards. I can't wait.

I walked by a "Microsoft Store" the other day (5, Funny)

Rob the Bold (788862) | 1 year,26 days | (#44000379)

A couple weeks ago, I walked by a Microsoft store. First time I'd seen one. It looked nice and peaceful, a respite from the crowds of shoppers outside.

Re:I walked by a "Microsoft Store" the other day (0)

Anonymous Coward | 1 year,26 days | (#44000621)

How did you manage to avoid the geek squad techs wanting to sell you a billion copies of Windows 8 license keys for a nickel?

Re:I walked by a "Microsoft Store" the other day (2)

girlintraining (1395911) | 1 year,26 days | (#44000719)

A couple weeks ago, I walked by a Microsoft store. First time I'd seen one. It looked nice and peaceful, a respite from the crowds of shoppers outside.

Yeah, I walked into one, once. The salesman immediately tried to get me to dance in front of a Kinect. The results gathered more of a crowd than the Kinect ever could. I'm not sure what this says more about... that white girls can't dance, or that Kinects just aren't that interesting.

Re:I walked by a "Microsoft Store" the other day (0)

Anonymous Coward | 1 year,26 days | (#44000903)

Do you have large jugs that were dancing around, or perhaps an ample hindquarters? That would have contributed.

Re:I walked by a "Microsoft Store" the other day (-1, Troll)

Anonymous Coward | 1 year,26 days | (#44001053)

Since girlintraining is a transgendered attention whore, I have to assume that hir after-market bolt-ons are comically large and look approximately like what a basement dwelling man-child imagines breasts should look like.

Figures (1)

TheGoodNamesWereGone (1844118) | 1 year,26 days | (#44000389)

Evil empire, meet evil empire...!

Re:Figures (1)

Sponge Bath (413667) | 1 year,26 days | (#44000635)

Arm the competing mini stores with Nerf weapons and let the games begin!

big box stores are dying (5, Interesting)

cashman73 (855518) | 1 year,26 days | (#44000421)

I think this is clearly a sign that the old "Big Box" stores of the 90s and 00s are on the way out. Best Buy is slowly realizing that they'll never be able to compete with Amazon on price, and they don't want to serve as Amazon's showroom, where customers check out the products and head online to actually buy it. But they realize this trend, and how Apple can have a showroom in their Apple stores, and not care if someone ultimately buys it in the Apple store or on Apple.com (or even an Apple product in Best Buy) -- Apple gets paid either way. So by teaming with Microsoft to get them to put a store inside their store, they get to charge them rent, and Microsoft gets paid whether the customer buys the Microsoft product in the store or later on online. I'd almost expect Best Buy to do this with other companies, like having a Sony Store inside, which would ultimately effectively make Best Buy a "mini-mall" of electronics instead of a stand-alone store competing against amazon and walmart (two companies that are difficult to compete against). Microsoft could be a guinea pig here.

Re:big box stores are dying (0)

Anonymous Coward | 1 year,26 days | (#44000559)

Incidentally, that's exactly how some of the department stores in Taiwan and Hong Kong worked when I was there a few years ago.

Re:big box stores are dying (1)

bill_mcgonigle (4333) | 1 year,26 days | (#44000595)

they get to charge them rent

Don't most Big Box stores charge manufacturers for shelf space already? I'm not saying I dislike your idea, just wondering what the difference would be in the case of a Sony, with the giant TV's and stereo components (vs. a Microsoft where the rent would likely increase for more floor space).

Re:big box stores are dying (1)

DuckDodgers (541817) | 1 year,26 days | (#44000599)

The journalist Jeff Jarvis has made the same suggestion - that big stores switch from being the place where people buy product into showrooms where people examine product, and then have the freedom to buy it right there or go home and order it. If Best Buy, Sears, etc... did that, and maybe added a Dunkin Donuts or Starbucks Kiosk, maybe some of their locations could be profitable for years to come.

But I don't think that's enough to support their entire business model. I don't think Microsoft, Samsung, Apple, Dell, HP, Toshiba, Lenovo, Sony, Maytag, etc... all combined would rent enough floor space in Best Buy locations across the country for Best Buy to keep more than a small percentage of its current stores open.

Re:big box stores are dying (1)

ADRA (37398) | 1 year,26 days | (#44000847)

Well now that Amazon basically has to charge taxes on their sales where appropriate, the boundary between the two is shrinking. Of course Amazon is still ahead and it means that Best Buy actually has to compete head to head.

I'd love to see a business who's pure existence is to give manufacturers a central drop point in towns (reducing their own shipping costs) while allowing for a small amount of store space which can be bought by internet sellers who want some form of physical marketing space.

Re:big box stores are dying (0)

Anonymous Coward | 1 year,26 days | (#44000895)

Let me tell you Best Buy has a great strategy for combating this. It's called "Not having the latest products out on the floor". I don't bother looking at the display products anymore because I so often find that they're older or obsolete models. Really, though, I find it's pointless because what I really want to see are some reviews. I think I gave up shopping in best buy when I found I'd hesitate to buy something without going through a couple review sites.. Which I'd rather do at home.

Re:big box stores are dying (1)

Anonymous Coward | 1 year,26 days | (#44001103)

Why would you need reviews when you can ask the well-informed and knowledgeable sales staff at Best Buy to make recommendations...

Oh god... I just nearly choked to death, I was laughing so hard.

Re:big box stores are dying (0)

Anonymous Coward | 1 year,26 days | (#44001001)

So, Best Buy is the future of shopping malls.

Re:big box stores are dying (0)

Anonymous Coward | 1 year,26 days | (#44001183)

That's why they price-match to Amazon now. Just show them the price on your phone and that's what you pay (plus tax). I like it, since they are more convenient for returns or exchanges.

Store within a store (-1)

Anonymous Coward | 1 year,26 days | (#44000427)

So when are we going to see little kiosks in mall branded at Best Buy. But the kiosk has separate shelves branded for Samsung, Sony, Apple, and now Microsoft.
Better yet, when are we going to see Best Buy as a replacement for the Electronics section in Fred Meyers or Wallmart?

My question is if I go into the Apple store does time slow down by a factor of two?

ridiculous logic (0, Troll)

slashmydots (2189826) | 1 year,26 days | (#44000429)

back in reality, PC users are smart enough to build their own computers. All Apple customers have to go through Apple. You must use Apple! You must use itunes! You must use an ipad! An iphone! Apple TV! No other alternatives! Come to our store or shop online! Those are your only options! Apple has spoken!
Sorry, I was channeling Apple for a second. Yeah basically anyone with a brain knows to go to a custom shop like mine, shop on newegg or TD, or build their own PC. Apple users...well those aren't even options.

Re:ridiculous logic (1)

MickyTheIdiot (1032226) | 1 year,26 days | (#44000501)

You can't get decent parts at Best Buy anymore. I went in a couple of weeks ago for an SSD and they didn't even have any. Staples stocks more fans and power supplies. It's yet another store more interested in selling Verizon phone than actual computing hardware.

Re:ridiculous logic (1)

CanHasDIY (1672858) | 1 year,26 days | (#44000649)

You can't get decent parts at Best Buy anymore.

Media either. I was kinda shocked last time I walked into a double-B and noticed that there was very, very little floorspace dedicated to CD's and DVD's (OK, not so shocked about the CDs...)

Apparently they needed to make room for all the stuff they suck balls at selling: Appliances, music gear, branded & locked smartphones, Apple products, etc.

Oh, and Hello Kitty accessories. I swear, there's an entire impulse aisle dedicated to Sanrio's flagship mascot.

Re:ridiculous logic (1)

Anonymous Coward | 1 year,26 days | (#44000551)

"back in reality, PC users are smart enough to build their own computers."

I'm assuming your family isn't calling you for help when they accidentally delete the internet from the HP PC they got on QVC.

Re:ridiculous logic (0)

Anonymous Coward | 1 year,26 days | (#44000557)

Are you seriously comparing a mobile phone operating system (iOS) to PCs? Sounds like you might fit in as a designer on the Windows 8 team...

Re:ridiculous logic (-1)

DumbMarketingGuy (171031) | 1 year,26 days | (#44000565)

Meanwhile, apple user's computers just work, and the poor PC user is bewildered by blue screens of death and dlll conflicts every day.
It's a false economy to go any other route than apple.

Re:ridiculous logic (2)

DuckDodgers (541817) | 1 year,26 days | (#44000639)

You run your own shop? I see dozens of little computer shops all over, and I wonder how they stay open. I imagine most people smart enough to avoid Best Buy for PC purchases, parts, and tech support would also be smart enough to put everything together on their own.

Do you make a good business out of it, or is it a struggle to make ends meet?

Re:ridiculous logic (1)

gtall (79522) | 1 year,26 days | (#44001003)

"Yeah basically anyone with a brain knows to go to a custom shop like mine", there's the fault in your logic right there. Consumers have more important things in their lives than learning enough geekdom to build their own PCs. They contract that out just like they do garbage collection, utilities, car repairs.

Makes sense... (3, Insightful)

Bill_the_Engineer (772575) | 1 year,26 days | (#44000459)

They did a similar thing for Apple. I don't know why BestBuy changing its floor plan is newsworthy.

Next thing you know they may have a game section with all the Xbox related stuff separated from the Playstation and Wii stuff, or better yet have a mobile phone store within a store... oh wait.

Re:Makes sense... (0)

Anonymous Coward | 1 year,26 days | (#44000773)

Maybe they should set up terminals where you can go buy everything online. That way I won't even have to drive home after seeing the products on display at Best Buy.

Re:Makes sense... (2)

bmo (77928) | 1 year,26 days | (#44001109)

>They did a similar thing for Apple. I don't know why BestBuy changing its floor plan is newsworthy.

I think it's newsworthy because it's taken them so long to understand this concept.

Before the BB "Apple store within a store," Apple had its own "stores" in outlets like CompUSA and such. We're talking at least 15-18 years of this sort of thing that Apple has been doing (as far as I can remember going into CompUSA anyway), and it's just *now* that Microsoft is doing it.

Late to the game/dollar short/whatever aphorism you want to put here. Just some more "me too" stuff from the Land of Ballmer.

--
BMO

DESPERATE TIMES CALL FOR DESPERATE MEASURES !! (-1)

Anonymous Coward | 1 year,26 days | (#44000471)

Best buy !! Where flunked-out-of high school kids go for employment !! Micro Soft !! Leper OS hawkers with lots of shit no one wants !! Match made in desperation !! Whoa fool believes !!

Re:DESPERATE TIMES CALL FOR DESPERATE MEASURES !! (1)

magarity (164372) | 1 year,26 days | (#44000809)

Good thing for you the coffee bean shortage is coming; you'll have to cut back.

Awesome Synergy Between Two Great Companies! (1)

Anonymous Coward | 1 year,26 days | (#44000481)

I haven't seen a partnership with this potential since the the merger of K-Mart and Sears into a single unstoppable distribution and marketing juggernaut.

Nothing could be more attractive than the combination of Best Buy's dismal consumer reputation and declining revenues with Microsoft's almost comically inept marketing and tin ear for product development. I predict that Wall Street will reward both companies with a short term stock boost, allowing a tiny number of C-level executives to unload their bonus options at premium prices.

I think I see a merger in the future!

makes sense (0)

Anonymous Coward | 1 year,26 days | (#44000483)

It's a store for Microsoft-centric idiots. Might has well go all the way.

Android Stores (1)

jamminjud (1880078) | 1 year,26 days | (#44000495)

I want to see android stores set up like Apple stores.

Re:Android Stores (0)

Anonymous Coward | 1 year,26 days | (#44000609)

Why? Android is outselling idevices as is, it would just be a waste of money.

Anonmolously high foot traffic at that location... (3, Funny)

cruff (171569) | 1 year,26 days | (#44000519)

I have doubts about the success of this venture, considering anecdotally almost every MS store I've seen in my travels was nearly empty. Since they all were located near Apple stores, the stark difference in foot traffic was apparent. The only exception was the MS store near Redmond, which had a decent crowd."

Probably local MS employees being forced to get a hand stamp by a physical visit to that MS store to get their paychecks. Thus MS can point to at least one store with a high foot traffic.

Anecdotally (0)

Anonymous Coward | 1 year,26 days | (#44000543)

Anecdotally, the general foot traffic at the MS Store in the Tysons Corner Mall is greater than that of the Apple Store, which was the first opened Apple Store (on the same day as others). Perhaps the only exception is are the occasional roaming bands of tweens that I see flock to the Apple Store.

That likely means that the Apple Store is still cooler to those tweens, but the people spending their money appear to be going to the MS Store; granted, Apple needs less paying individuals as they make a higher amount spent per buyer.

Having said that, I do not like the MS Store employees very much. They are almost entirely unaware of anything to do with what they are selling. Clearly, the Apple Store employees are mostly just drones as well, but at least the Apple Store employees seem to know some buzzwords that are likely driven into them via training. I get the distinct impression that the MS Store is run by an incompetent manager that keeps people around that won't rock the boat.

MS stores good for MS image (1)

dehole (1577363) | 1 year,26 days | (#44000583)

Apple chooses the hardware that runs their software to ensure the experience is consistent.

Microsoft, on the other hand, creates a software OS that needs to go with many different hardware configurations. Each hardware vendor needs a mini-microsoft team to sure that the hardware they are making, will work with the OS. Just as Microsoft outsources QA, I imagine these hardware vendors do the same. I think this explains the problems with windows, since the quality of the product varies from manufacturer to manufacturer (which is incidentally why MS started to put out their own hardware tablets).

Hopefully these MS stores will offer some kind of support for questions Windows users will have, but I think they will probably staff them with sales people that won't be able to help much with technical questions.

Century City - LA (0)

Anonymous Coward | 1 year,26 days | (#44000629)

The MS store in Century City Los Angeles seems to do pretty good business, despite being in close proximity to an Apple store.(and a Sony store) Maybe not quite as good as Apple, but there always seem to be customers present.

Too Late (1)

AnalogDiehard (199128) | 1 year,26 days | (#44000633)

Apple beat MS with the store concept years ago.

After tiring of poor quality MS products and the upgrade treadmill, I switched to Apple computers.

It is only fitting that a MS store can be found within a store whose primary trademark color - BLUE - is the same as the MS "BSOD"

Re:Too Late (0)

Anonymous Coward | 1 year,26 days | (#44000969)

And Dell beat Apple to having stores before that. And Gateway before Dell. And don't forget about the Sony Stores.

The difference that Apple had was that Apple tapped into the branding aspect of retailing instead of just selling goods. Apple, through Jobs, has always attempted to be 'cooler than the other kids', and tapping the retail channel by obsessing over Apple's brand meant recruiting Millard Drexler, CEO of the Gap, and former head of Apple Retailing Ron Johnson.

Also, the look and feel of the Apple Products were dictated by Jobs and Ives, so the entire Apple store had a unified theme, feeling and gestalt. When Apple opened their first retail store, it was universally panned by all the pundits and analysts, seeing that all the other tech companies before Apple had tried and failed at retail.

The closest analog that I can see is actually Disney, they covet and protect their branding to high degree like Apple does. However, one of the biggest things that Jobs had imbued the Apple brand with is 'taste.' The idea of taste means discriminating, which in a sense also require a certain level of snob appeal. This goes counter with a lot of geeks and nerds, since many of them have been on the bad end of discrimination and rejection. This is why Apple is so polarizing. You love them or you hate them.

This is also why Apple stores are so busy. Lots of people love Apple, and the people that hate Apple won't step foot in an Apple Store. Obviously Apple can live with this. This brings me around to Microsoft. No one loves Microsoft, and many have loathed them. People won't go to a Microsoft Store simply because Microsoft has no taste. Everything they've done has been to be a fast follower, to emulate and copy, but everything is piecemeal, there is not overall coherence to the brand, individual products or to the retail concept.

People won't go to a store they are lukewarm to, there is no attraction to the Microsoft store because no one understands what the reason of the store is for. Microsoft's brand is Windows, and maybe Xbox and this other thing called Bing. Do they look and feel like they've been designed together? Do they get tied together in marketing and branding?

So will hiving off a portion of a Best Buy make a Microsoft store within a store like Apple's Stores? I doubt it. Just another me too gesture from a company that is basically shoulder surfing the smart kids in the hopes that the answers Microsoft are cribbing will score the right points.

Re:Too Late (0)

Anonymous Coward | 1 year,26 days | (#44001215)

I actually live near a Microsoft store. There actually are a lot of people inside, although most of them are showrooming XBox games.

The reason I never go to a MS store has nothing to do with taste or coolness or snob appeal or brand coherence.

For me, there is no real reason to go to a MS store. It's not especially convenient, and what they have I can get cheaper elsewhere.

Might as well put a fence around it too. (0)

Anonymous Coward | 1 year,26 days | (#44000701)

The last time I was at Best Buy I literally overheard the following:

There was a guy kind of wandering through the Surface PC section poking at things and looking generally confused... One of the rep's came by and asked him if he needed help, he said he was looking for "something with a touchscreen that can do Internet and e-mail, a few games maybe, but I can't figure this thing out for the life of me." The rep nodded and said "sorry for the confusion sir, we had to move all of our Apple stuff up closer to the front." They're not even trying to sell the stuff very aggressively -- I went into the music section of my local store recently saying that I was looking for a decent MIDI controller, they hooked up an entire Roland sound system with amp, mixing table and three separate keyboards to demo. They'll sell the shit out of something if you give them a chance, but if it's a Windows 8 PC it's almost as if they've mentally decided not to try. Judging by the number of returns they get (along with Chromebook returns in my exerience), they already know that the only person who's going to buy a Surface PC is someone who's drinking the Kool Aid.

Just think of the painful seclusion involved in being the rep who mans the "THIS IS DEFINITELY A MICROSOFT STORE" section when it moves in. The utter heartbreak. Only ever having one conversation with one lost customer every day.

"Hello sir! Yes, this is an entire computer...yes, much like the iMac, but this is a Microsoft Surface Pro, you can touch the screen to oper...well yes, you can do the same thing on tablets and we do offer some of those! Why do we make a desktop with a touchscreen? That's...a good question... Yes, they are generally more expensive, but we offer Windows RT and -- no, Windows RT is only like Windows 8, not actually Windows 8, and has features that...no, you can't run Android apps on them, sir, getting back to the Surface Pro--...no, it has less included software in general than a Windows 8 PC..."

Yo' dawg... (1)

chuckinator (2409512) | 1 year,26 days | (#44000769)

I heard you like to shop while you shop, so we put a store in your store.

Not for me (1)

Sentrion (964745) | 1 year,26 days | (#44000805)

Personally, I don't like the store-within-a-store concept. Reminds me too much of an American hospital.

Just TERRIFIC, combo made in customer service hell (1)

BLToday (1777712) | 1 year,26 days | (#44000899)

My last encounter with Best Buy was horrible. Ordered a neo-geo system online; BB sent a cheap printer instead. Then I went to the store to return it and had to wait 30 minutes to be told that "wrong items sent from the online store can't be returned in store."

It's just weird (2)

ArcadeMan (2766669) | 1 year,26 days | (#44000949)

Best Buy is turning into a shopping mall itself.

MS Store vs. Apple Store Foot Traffic Anecdotes (0)

Colonel Korn (1258968) | 1 year,26 days | (#44000959)

Whenever I went by the San Jose (Valley Fair) Microsoft Store or the Denver MS (Cherry Creek), it was much busier than its Apple counterpart.

The Surface Pro can really benefit from additional attention. It looks great and it works wonderfully. The key to liking it is to see that it's an ultrabook with tablet functionality added on rather than the other way around. Its battery life beats most ultrabooks (and I'm sure the Haswell upgrade will mean the updated version will beat the next generation of ultrabooks) but is half what you'd expect from a tablet. It's a great laptop for a lot of usage scenarios and not ideal for others (if you want a large screen or want to actually type with it in your lap instead of on a flat surface, for example), and then when you switch to tablet mode it's arguable got a much more capable OS than iOS or Android. Like most devices, it's better for some people than for others, but for the large segment of the populace for whom it would work, it works great.

Empty (2)

Richy_T (111409) | 1 year,26 days | (#44001033)

Will it come with tumbleweeds like the Apple section?

Let's all say it...Why ? (1)

bobjr94 (1120555) | 1 year,26 days | (#44001133)

MS has what, a phone, 2 tablets, Xbox and little boxes of Windows and Office. No one buys the phones or tablets, much of the software is downloaded (both legally and not) and the Xboxes will likely remain with the rest of the games. Since the consoles and hardware are usually the same price everywhere, many people stop by a gamestop to grab their games and skip the trip to the mall. For me, it's faster to order from newegg or amazon than to goto best buy. If I want something, it usually takes me 3 or 4 days to get to a best buy (it would help if they opened before 10) and in that time I could just have had the same thing delivered for less money. Anyway, Best Buy's days are numbered as more and more products become downloadable. Hardware is so much faster than is actually needed, upgrades are not regularly required. Many people are doing just fine on 8 year old Win XP computers. MS's days are numbered as they keep trying to force products on people that they do not like. They threw away their entire stronghold on operating systems on a gamble (trying to put a tablet interface on a PC, hoping people would then buy their tablets & phones since they look the same), what they forget is people have other options. Just skip replacing the old laptop with a new Win 8 laptop and buy a non-MS tablet $200 or less.
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