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Are Booth Babes Going Away? (Video)

Roblimo posted 1 year,13 days | from the it's-a-man's-man's-man's-man's-world dept.

Businesses 334

Michael Steinhart, Editor in Chief of The Enterprise Cloud Site, went to this year's New York Cloud Expo, and saw only one booth with beguiling, scantily-dressed females trying to attract people to their employers' display. But Michael says one booth with babes was one more than last year, when the same show had no booth babes at all. So we wondered: Are booth babes going away? And if they are, is it because of political consciousness or tight budgets? Since Michael has put more time than we have into thinking about these questions, we fired up our webcam and had a little conversation with him about the future of booth babes at IT conferences and trade shows.

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334 comments

Who wants booth babes, I want Booth studs :3 (-1, Troll)

Anonymous Coward | 1 year,13 days | (#44124947)

As a gay guy, women who pretend to have any sort of self worth by prettying themselves up are worthless whores. I'd rather have booth studs, they'd attract me to listen.

Re:Who wants booth babes, I want Booth studs :3 (0)

Anonymous Coward | 1 year,13 days | (#44125073)

As a gay guy, women who pretend...

Except that women aren't gay guys. Or did you intend to use a different syntactic construct?

(Also, if I'm a non-gay guy, does that mean that men who pretend to have any sort of self worth by prettying themselves up are worthless whores?)

Re:Who wants booth babes, I want Booth studs :3 (0)

Anonymous Coward | 1 year,13 days | (#44125689)

"As a {self-important description}" sentences are a fad so strong now, most people do not understand how they work. He/It probably meant to put that as the beginning of the second sentence.

Re:Who wants booth babes, I want Booth studs :3 (0)

Anonymous Coward | 1 year,13 days | (#44125103)

Got it you want worthless man-whores.

Re:Who wants booth babes, I want Booth studs :3 (0)

Anonymous Coward | 1 year,13 days | (#44125125)

And those "studs" wound't be men who pretend to have any sort of self worth by prettying themselves up and are thus worthless whores?

Just because you're a protected class doesn't give you license for hypocrisy or crappy logic.

haha capcha redwood.

Re:Who wants booth babes, I want Booth studs :3 (1)

CanHasDIY (1672858) | 1 year,13 days | (#44125315)

And those "studs" wound't be men who pretend to have any sort of self worth by prettying themselves up and are thus worthless whores?

I gather OP's main concern is that he has no desire to bang female whores.

Re:Who wants booth babes, I want Booth studs :3 (0)

Anonymous Coward | 1 year,13 days | (#44125153)

How about both?.. :D

Re:Who wants booth babes, I want Booth studs :3 (0)

Anonymous Coward | 1 year,13 days | (#44125173)

LOL!!! Booth Studs -- Guys who pretend to have any self worth by "prettying" themselves up are worthless whores.
One man's treasure is another man's junk,
How funny "a gay guy" is -- and hypocritically missing the point.

Re:Who wants booth babes, I want Booth studs :3 (3, Funny)

Anonymous Coward | 1 year,13 days | (#44125283)

One man's treasure is another man's junk,

And conversely, one man's junk is another man's treasure.

Just ask the gays.

Re:Who wants booth babes, I want Booth studs :3 (-1)

Anonymous Coward | 1 year,13 days | (#44125237)

My cock got so fucking hard, and I could feel my prostate throbbing when I read this. There is nothing that makes me happier than the thought that I could marry a pretty and intelligent nerd.

It's so awesome that things have changed in the USA to where it is now socially acceptable to be gay. Now I can attend IT conferences of all sort and prostitute myself to all of my fellow faggots. *giggle*

There is nothing to be ashamed of. Being an IT or working in any field that is of an intellectual nature is a pure sign that you are a homosexual and that you need my cock. Homosexuality is natural for intellectual men. All the dumb men are breeders. :)

Re:Who wants booth babes, I want Booth studs :3 (-1)

Anonymous Coward | 1 year,13 days | (#44125365)

Yeah, we need the advice of someone whose brain is miswired to want to put his penis into a rectum. I almost puked just typing that.

Seriously, a woman is worthless, but you smell farts and shit and you get an erection?

Probably even more reasonable. (1)

jellomizer (103300) | 1 year,13 days | (#44125573)

As the Gay Population is probably between 3%-10% I doubt that make it a major factor.

But I expect the real reason is simpler. Booth Babes attract people however it may not equate in increased sales. While booths with people who know the technical details, or are good sales people, do.

Texas vs. California: 13% GDP Growth Over Past Fiv (-1)

Anonymous Coward | 1 year,13 days | (#44124975)

Texas vs. California: 13% GDP Growth Over Past Five Years As Against Fool's Gold State's 0.3%

http://blogs.the-american-interest.com/wrm/2013/06/25/texas-vs-california-6-0-6-0-6-0/

        The most telling indictment of California’s performance? If you removed oil and gas from the Texas economy, the Lone Star state has still outpaced growth in California. Apologists for the Golden State shouldn’t forget that it is in possession of two-thirds of America’s proven shale reserves, a treasure trove that rivals many resource-rich sovereign countries. ...

        Finally, and most disturbingly, the US Census Bureau found that between 2009 and 2011, California had the highest supplemental poverty measure in America, with 42 percent more people in poverty as a share of the population than Texas. This can’t all be chalked up to immigration either: illegal immigrants account for the same percentage of Texas’s population as they do California’s.

California has a way to make up for lost ground, of course: They'll just demand the US government transfer wealth from citizens in well-managed states to the governments of poorly-managed ones.

And thus will terrible, destructive choices be disguised so that they'll never have to be corrected, like an alcoholic's habitual use of breath spray.

Babes may not be what's wanted... (4, Interesting)

cianduffy (742890) | 1 year,13 days | (#44124979)

Based on the IT industry here (Ireland) at least, there's been a huge increase in the number of gay men in IT, or out gay men at least. Not much use in having a booth babe if the guy buying the product doesn't like boobs.

Re:Babes may not be what's wanted... (1)

iggymanz (596061) | 1 year,13 days | (#44125033)

still the percentage of gay IT dudes has to be somewhere between 5 and 15 percent. so it seems to me the reasonable solution would be having "booth babes" and "booth beefcakes" at least.

Booth babes don't work well on straight geeks. (5, Insightful)

Anonymous Coward | 1 year,13 days | (#44125205)

Most geeks learned early on that babes aren't interested. The more attractive a female was, the more likely she was to snub any geeks that approached.

So, geeks associate hotness with unattainability (and, in some cases cruelty), and as such their feminine wiles don't have the same effect as they might on a grown-up football player.

Geeks respond better to fellow geeks with a common cultural background and a solid technical understanding of whatever is being advertised.

The market is simply adjusting to what actually works for this demographic.

Re:Booth babes don't work well on straight geeks. (5, Interesting)

tnk1 (899206) | 1 year,13 days | (#44125289)

The thing is, booth babes aren't there for geeks, they're there for non-geek distributors who are salesmen that probably had a much better relationship with hot girls in school.

That point aside, I think you underestimate how male geeks can be, despite the possibly bad experiences they have had with attractive women. Put enough boobs in the room and even the bitterest of male, heterosexual geeks is going to notice a lot more than they might even let on.

Of course, the world is nothing like it used to be. Geeks used to be outcasts, and now attractive girls whose greatest technological achievement is working their Twitter account and watching Anime regularly call themselves "nerds". You can still be an outcast as a geek, but being a geek no longer makes you an outcast by definition.

Re:Booth babes don't work well on straight geeks. (0)

Anonymous Coward | 1 year,13 days | (#44125451)

...attractive girls whose greatest technological achievement is working their Twitter account and watching Anime regularly call themselves "nerds". You can still be an outcast as a geek, but being a geek no longer makes you an outcast by definition.

Attractive women can call themselves anything they like. Men will still want to fuck them.

Re:Booth babes don't work well on straight geeks. (1)

tnk1 (899206) | 1 year,13 days | (#44125617)

Yes, which makes the point even more telling. Girls don't need to adopt a trend to get laid, so if they are doing something like that, they are legitimately enamored with the "nerd"/"geek" label of their own accord. In other words, being a geek doesn't strongly imply virginity any more.

Re:Booth babes don't work well on straight geeks. (5, Interesting)

K. S. Kyosuke (729550) | 1 year,13 days | (#44125401)

So, geeks associate hotness with unattainability

As a geek, I've always associated hotness (which is almost always partly synthetic) with misplaced priorities.

Re:Babes may not be what's wanted... (2)

Applekid (993327) | 1 year,13 days | (#44125379)

Based on the IT industry here (Ireland) at least, there's been a huge increase in the number of gay men in IT, or out gay men at least. Not much use in having a booth babe if the guy buying the product doesn't like boobs.

I've never met a gay man that didn't like boobs. He may not want to have sex with the person they're attached to, but I wouldn't necessarily call that a dislike.

Re:Babes may not be what's wanted... (1)

crakbone (860662) | 1 year,13 days | (#44125527)

I would have to second that. I have a buxom friend that most gay men have to at least comment or try to squeeze her breasts all the time.

Who cares? (5, Insightful)

Anonymous Coward | 1 year,13 days | (#44124999)

Seriously, the only people who really give two craps about booth babes are a) hypersensitive gender warriors and b) tech writers on a slow news day.

Re:Who cares? (2, Insightful)

Anonymous Coward | 1 year,13 days | (#44125075)

Don't forget c) Feminists coming fresh out of college, thinking that they're the first person to ever bring the issue up.

Re:Who cares? (2, Insightful)

Spritzer (950539) | 1 year,13 days | (#44125119)

Don't forget c) Feminists coming fresh out of college, thinking that they're the first person to ever bring the issue up.

See a

Re:Who cares? (-1, Troll)

cayenne8 (626475) | 1 year,13 days | (#44125285)

Political correctness, is killing all the fun things in life for straight guys.

Re:Who cares? (-1, Troll)

j-beda (85386) | 1 year,13 days | (#44125349)

Political correctness, is killing all the fun things in life for straight guys.

Depends on your definition of fun I suppose. I wonder if people ever said "The civil rights movement is killing all the fun things in life for members of the master race...."

Re:Who cares? (-1, Troll)

Rude Turnip (49495) | 1 year,13 days | (#44125351)

Next thing you know, you won't be able to get all the good seats in the front of the bus without the negroes getting all uppity about it. Check your privilege.

Re:Who cares? (4, Insightful)

i kan reed (749298) | 1 year,13 days | (#44125439)

Next thing you know, you won't be able to get all the good seats in the front of the bus without the negroes getting all uppity about it. Check your privilege.

Does this phrase ever work? All it ever seems to do is turn a debate personal.

Re:Who cares? (1)

Anonymous Coward | 1 year,13 days | (#44125639)

Is that not what it's supposed to do?

Re:Who cares? (1)

Ioldanach (88584) | 1 year,13 days | (#44125501)

Next thing you know, you won't be able to get all the good seats in the front of the bus without the negroes getting all uppity about it. Check your privilege.

0754, why?

Re:Who cares? (0)

Anonymous Coward | 1 year,13 days | (#44125589)

Check your sense of humor.

Re:Who cares? (0)

i kan reed (749298) | 1 year,13 days | (#44125357)

Political correctness, is killing all the blatant misogynistic pandering for profit in life for straight guys.

Honestly, I want good games out of the damned games industry, not pandering to an imagined infantile version of myself. The fact that the industry appeals to the lowest common denominator and goes for unrelated sex appeal isn't "the fun things" in life. It's intellectually insulting.

Re:Who cares? (1)

h4rr4r (612664) | 1 year,13 days | (#44125513)

Since when?
You do know that they have not closed the strip clubs right?

Re:Who cares? (-1)

Anonymous Coward | 1 year,13 days | (#44125243)

Don't forget that the only reason why those feminists graduated college is because they led suckers like you on so you'd do their homework and papers for them. As if women could do math on their own, ha.

They got a degree. You got the blue-balls while they had sex with me. Believe it or not, they enjoy being dominated by men they consider worthy.

Re:Who cares? (0)

Applekid (993327) | 1 year,13 days | (#44125413)

Don't forget that the only reason why those feminists graduated college is because they led suckers like you on so you'd do their homework and papers for them. As if women could do math on their own, ha.

They got a degree. You got the blue-balls while they had sex with me. Believe it or not, they enjoy being dominated by men they consider worthy.

Anonymous Coward is a bit of an counterpoint to a Worthy Dominator, wouldn't you say?

Re:Who cares? (1)

HornWumpus (783565) | 1 year,13 days | (#44125461)

You graduated college a _long_ time ago.

They removed all math from liberal arts programs decades ago. It was hetero-normative or something.

Re:Who cares? (0)

Anonymous Coward | 1 year,13 days | (#44125305)

That was covered by "a) hypersensitive gender warriors".

Re:Who cares? (0)

Archangel Michael (180766) | 1 year,13 days | (#44125331)

C)*

*who don't protest the degrading objectification of women in much of the porn industry.

Re:Who cares? (0)

Anonymous Coward | 1 year,13 days | (#44125145)

Personally I prefer fat chicks in bikinis.

Re:Who cares? (1)

HornWumpus (783565) | 1 year,13 days | (#44125359)

Think of an egg with two rubber bands around it.

Re:Who cares? (1)

MrEricSir (398214) | 1 year,13 days | (#44125487)

Okay, someone needs to make a game titled "Hypersensitive Gender Warrior."

Re:Who cares? (0)

Anonymous Coward | 1 year,13 days | (#44125507)

Actually it pisses the hell out of me for two entirely different reasons:
a) Because the only pretty girls around are the ones who're paid to stand there. I find it degrading to be part of a crowd that needs to pay for that.
b) Because this promotes bimbos instead of encouraging young women to become useful individuals. And it bothers me because there's real dearth of girls worth meeting.

Re:Who cares? (1)

Quila (201335) | 1 year,13 days | (#44125525)

c) Local college girls who are out of a great source of income if the booth babe practice ends

Re:Who cares? (1, Interesting)

gl4ss (559668) | 1 year,13 days | (#44125685)

well the people complaining about them aren't into the tech or what the booths are about anyways - or what the show is about. but with games, if you have babes and hunks _in_ the games why not at the booth. so people who had nothing to say about the shows just degenerated to writing about boobs because boobs sell. I mean, this video. it's a fucking(not literally) expo and what do we get? some analyzing about fucking(again) props - that's actually totally irrelevant because NYC isn't exactly the boob-babe capital of the world - but it gave this guy an excuse for his video. I mean, writing about the boobs if they're at the show and then when there aren't many boobboobbooobs then writing about how there wasn't boobs. I mean, what the fuck, is it the XXX expo or Hooters he went to -what about all the tech?

This one time.. and I've been to trade shows just handful of times.. there were body painted topless women at the industry show. with tickets at 1000+ euros a pop to the show, that's one expensive body paint show.

nobody ever mentioned them in any press(that I saw) and it was the biggest tradeshow of mobile industry that year. no scandal, no nothing.

plenty of stories about the tech that was on display though, and there were some techies at a few booths relevant to what was my niche field in mobile during that time too. however usually the point with companies doing these dance shows with babes etc at these things is just to show that they have money. when the money is down the showing off goes down - and the booth babes are just a tiny portion of the budget these companies have for these things, the floorspace itself can be extremely expensive and the parties they throw even more so - so if they're using the floorspace strictly for advertisement type pr then sure, they're going to hire boothbabes - it's either that or hire booth-dimwits. the babes win every time, at least they don't try to talk to you about shit they don't know anything about in a fashion like they knew, they don't try to bullshit you by a script.

because the techies and execs usually have better things to do at the industry gathering if their business is going good enough for them to be able to afford the floorspace and booth babes. if you were filming an advertisement, would you hire ugly dimwits? fuck no. now smaller, newer, companies usually don't have boothbabes because they can't afford them and might even have relevant techies at the booth - now that's much better. but hired pr guys who clearly no have no idea at all and have been hired only for the show are the worst, you could just as well pick up the brochure and walk away.

but at the usual pricing to these events, if you go there for boobs and not to reno(or whatever, reperbahn what have you) you're a fucking dimwit. you could hire your own nude model for the evening for the usual pricing.

(boobs were covered a little bit on the second day though so I guess it was actually going too far even by spanish standards)

I'm confused. (5, Insightful)

BenFenner (981342) | 1 year,13 days | (#44125003)

This year the expo had more booth babes than last year, which raises the question "Are Booth Babes going away?".

Say what now?

Re:I'm confused. (1)

tnk1 (899206) | 1 year,13 days | (#44125361)

I join you in your confusion.

There actually is some backlash against booth babes, but this is evidence of the opposite.

I'm guessing that the editor started with one thought, and skipped over to a completely different train of thought in the middle of writing that summary. And that's why you're supposed to proofread what you post.

Not anymore, possible resurgence thanks to Conan (1)

SuperKendall (25149) | 1 year,13 days | (#44125007)

Booth Babes in general seemed to be on the decline. However after Conan 'O Brian brings the practice new respect [youtube.com] , they may be on the rise again...

Re:Not anymore, possible resurgence thanks to Cona (0)

Anonymous Coward | 1 year,13 days | (#44125089)

well, good luck boothbabing Call of Duty.

Re:Not anymore, possible resurgence thanks to Cona (2, Funny)

Anonymous Coward | 1 year,13 days | (#44125175)

DO NOT clicky on the linky unless you get your kicks seeing Conan 'O Brian in fishnets and a really tight package. Jesus. Christ. Shit. My eyes.

Is this the best you can do Michael? (0)

Anonymous Coward | 1 year,13 days | (#44125009)

Seriously? Thank you captain obvious.

Eh (0)

Anonymous Coward | 1 year,13 days | (#44125023)

When did booth babes become sexist? And why is some man with chin ripples wider than his head and - what the fuck - kittens in the background trying to tell me about people taking pride in their bodies?

Go to hell puritans, you know you'll be happier there.

Re:Eh (1)

tnk1 (899206) | 1 year,13 days | (#44125445)

They probably became sexist about the time that they're trying to sell video games with unrelated tits. Not that I care if they want to do that, but I'd say that if you wanted to meet an example of "blatantly using sex to sell unrelated stuff," this would be one of those times.

So, yeah, if you're selling the latest hentai-based video game, they're right on topic. When you are selling Call of Duty? Not so much.

Re:Eh (0)

Anonymous Coward | 1 year,13 days | (#44125683)

Nah looks to me like admiral neckbeard is advertising his eligibility as an Enlightened Male in some sort of slow, fucked up peacock dance, complete with bingo wings a'flap. Going to have to do better than that if you want the love, jabba.

really, does anyone care? (4, Insightful)

MetalliQaZ (539913) | 1 year,13 days | (#44125029)

They will probably be a fixture at car shows for all time, and in Korean gadget reveals, but they seem so out of place at a software conference.

Re:really, does anyone care? (1)

CanHasDIY (1672858) | 1 year,13 days | (#44125355)

They will probably be a fixture at car shows for all time, and in Korean gadget reveals, but they seem so out of place at a software conference.

Yup; the real question is, what will the next generation of Booth Babes be whoring themselves out for?

Here's hoping for pull-start prosthetics, a la Space Truckers

Not really sexist, just good psychology (4, Insightful)

dgatwood (11270) | 1 year,13 days | (#44125035)

Even women are more likely to want to talk to a well-dressed, attractive woman than the pushy marketdroid or worse, the obese engineer wearing a t-shirt and ripped jeans who smells like he hasn't bathed in a week. It's not just about appearance; it's also about appearance. Know what I mean?

Re:Not really sexist, just good psychology (1)

dkleinsc (563838) | 1 year,13 days | (#44125155)

But I wouldn't be surprised if straight women and gay men are more likely to talk to well-dressed attractive men than well-dressed attractive women, which is the real question here. Well that and whether somebody should be making purchasing decisions based on whether the booth person is hot.

Re:Not really sexist, just good psychology (1)

pr0fessor (1940368) | 1 year,13 days | (#44125287)

1. I'm not obese {5ft 11in, 170lb}
2. I haven't worn ripped jeans since the 80s
3. I shower daily.

However a booth babe would probably still attract more attention than a scrawny nerd.

Re:Not really sexist, just good psychology (1)

sl4shd0rk (755837) | 1 year,13 days | (#44125339)

the obese engineer wearing a t-shirt and ripped jeans who smells like he hasn't bathed in a week.

Yeah, but this dude is going to know where the best Taco joint is. That convention food sucks!

Re:Not really sexist, just good psychology (0)

Anonymous Coward | 1 year,13 days | (#44125383)

Have you ever been to a show? The women in scanty clothing are there to bring you over, they know almost nothing about the products and will have you wait for the rep if you have questions.

It's also worth mentioning that they are people too, and may accept offers to meet for a drink when they change over. You'll be damn lucky to get a proper date though!

Re:Not really sexist, just good psychology (1)

Anonymous Coward | 1 year,13 days | (#44125407)

Having been to numerous expos & conferences - "well dressed" does not describe most "booth babes" I've ever seen.

While they're usually at least reasonably attractive if you're into women, they DO seem out of place at IT conferences. What relevance, exactly, does a girl in a bikini have to data storage & dedupe appliances, switches, and cloud services?

Re:Not really sexist, just good psychology (1)

kannibal_klown (531544) | 1 year,13 days | (#44125579)

Agreed, the reason for attractive females (or even males) is because it works. Hence why so many of the sales people for whatever industry are charismatic and attractive.

I went to a (somewhat) nearby Ford dealer 2 years ago to start buying a car. I pretty much decided which one I wanted and the specs, I was just seeing how this dealer compared to the other Ford nearby since both were rated well for their repairs/maintenance/etc.

I walk in there are 2 guys and 1 sales woman; the women was a dream. She was hotter than most of the TV actresses out there that are known for their looks: she was bordering on model-class. She was dressed classy but still incredibly gorgeous. I heard her say she'd just come back from break and found out she was the only sales person free at the moment.

I LEFT.

Why? Because she was at the level that, I'm sorry to say, I wouldn't be thinking 100% clearly. I'm not saying she would have talked me into buying the most expensive car or anything sitcom-oriented, but chances I wouldn't have held my own as much as I should have. Had she been just been your average looking girl I wouldn't have cared.

So I left; ultimately bought the car from a 55yo guy at the other Ford and got a good deal.

Re:Not really sexist, just good psychology (1)

Graydyn Young (2835695) | 1 year,13 days | (#44125595)

"Well dressed" doesn't really describe booth babes. Actually, "dressed" doesn't really describe booth babes.

NOOOOOO! (1)

Anonymous Coward | 1 year,13 days | (#44125037)

(cries to heavens in crane shot)

Re:NOOOOOO... ? (1)

CanHasDIY (1672858) | 1 year,13 days | (#44125395)

(see comment subject)

FTFY, Calculon style

T-Shirts? (0)

Anonymous Coward | 1 year,13 days | (#44125087)

In what world is a full coverage t-shirt "scantily-dressed"?

Re:T-Shirts? (1)

Applekid (993327) | 1 year,13 days | (#44125441)

In what world is a full coverage t-shirt "scantily-dressed"?

When it's wet?

Re:T-Shirts? (1)

Pseudonym Authority (1591027) | 1 year,13 days | (#44125615)

When you're $100k in debt with only a degree in Women's Studies to show for it.

I resent them (4, Insightful)

Bruce Perens (3872) | 1 year,13 days | (#44125101)

I resent that some business is attempting to grab me by the balls rather than by my rational self.

Re:I resent them (-1)

Anonymous Coward | 1 year,13 days | (#44125203)

Have you considered testosterone replacement therapy?

Re:I resent them (-1)

Anonymous Coward | 1 year,13 days | (#44125479)

Have you considered that people who already regularly get pussy don't need to take charity from corporations in order to have a nice pair of tits in their face?

Re:I resent them (1)

Bruce Perens (3872) | 1 year,13 days | (#44125667)

Have you considered that people who already regularly get pussy don't need to take charity from corporations in order to have a nice pair of tits in their face?

Yes, that's exactly right.

I appreciate a pretty woman (and, fortunately, am married to one), but I'd rather not have that appreciation manipulated for someone else's commercial gain.

Re:I resent them (0)

Anonymous Coward | 1 year,13 days | (#44125307)

Bruce,

The fact that you are a homosexual probably has a lot to do with how you respond to the ladies. But Bruce, some of us still masturbate to liberally licensed thoughts and images of FEMALES.

- Richard

Re:I resent them (1)

CanHasDIY (1672858) | 1 year,13 days | (#44125409)

I resent that some business is attempting to grab me by the balls

I resent that they're not!

Someone's gotta mind the ol' stepchildren...

Re:I resent them (0)

Anonymous Coward | 1 year,13 days | (#44125411)

You must be a seething cauldron of resentment then, since everyone does it.

Darn it, I was hoping for videos of booth babes! (0)

Anonymous Coward | 1 year,13 days | (#44125113)

Darn it, I was hoping for videos of booth babes!

One less reason to go to Expos (3)

manoweb (1993306) | 1 year,13 days | (#44125115)

Many times those events are not even that informative!

Re:One less reason to go to Expos (4, Insightful)

CAIMLAS (41445) | 1 year,13 days | (#44125275)

Seriously. The better question is, "Are pointless, expensive marketing booth conventions which provide middle management a convenient excuse to get shitfaced and hook up out of town going away?"

No. They just dress more conservatively. (4, Interesting)

HockeyPuck (141947) | 1 year,13 days | (#44125131)

I was at a recent tech conference and the booth babes were not the ones from Comdex of yesteryear in bikinis. They were hired women who were very attractive but were wearing acceptable clothing. Mostly business casual, slacks and a button down blouse.

IT folks they were not, pretty faces yes. As someone has to scan your badge or hand out a trinket.

Re:No. They just dress more conservatively. (4, Insightful)

MozeeToby (1163751) | 1 year,13 days | (#44125381)

Here's the question. If you meet one of these women in the elevator and happen to remember which booth she was working, would you feel confident that you could ask her a question about that company/product and get an informative answer? If yes, they're not booth babes, they're marketing people who happen to be attractive (which certainly helps their career, don't get me wrong). The problem isn't attractive women manning the booths, the problem is when the women are there solely to be attractive (in a very literal sense).

It's About Time (3, Interesting)

Anonymous Coward | 1 year,13 days | (#44125165)

The whole presence of scantily-clad women as a way of attracting attention to your booth assumes that the people whose attention you want to attract are heterosexual males who are inclined to pay attention to your exhibit because there's a scantily-clad woman there. It implicitly assumes that you're not trying to get the interest of/don't care about the opinions of, among others: women, homosexual men, the devoutly religious, etc. In the same way that an ad campaign that includes a of, say, racist caricatures of Asians effectively writes off the Asian population as potential customers (at the very least), this sort of thing writes off whole groups of people who are, you know, actually present in the tech industry. Funny how an industry that supposedly prides itself on evaluating results and actual ability so often tacitly assumes that it is the exclusive domain of straight, white males. It's almost as if cluelessly ignoring the reality of privilege, racism, sexism, and heteronormativity leads to cluelessly privileged, racist, sexist, heteronormative behavior.

Marketing (5, Interesting)

Karmashock (2415832) | 1 year,13 days | (#44125195)

Booth babes are pretty.

Pretty is attractive.

Attractive is good marketing.

Its not just about sex. Its about hiring some attractive people to represent your company. Because your engineers are probably unshaved smelly cave dwellers that probably don't make a good impression at conventions. So how do you make your engineer or software developer seem credible? Put a 21 year old aspiring model next to him that smiles and makes eyes at everyone that gets near the booth.

Is it dumb? No more dumb then the people buying your products. Which isn't an insult against them... people are just like that. Get over it. We're not robots. We're semi intelligent social opportunistic primates. And even women like having attractive women around.

Open a women's magazine. What do you see? Is it lots of half naked men? Nope... half naked women.

As to getting the attention of gay men... All respect, but they're by definition a minority. Were they not the species itself would be in some trouble. So while it might make some sense to reach out to any demographic, the reality is that its probably a marginal issue at best.

All of that said, possibly there is something to be said for not having such aggressive marketing at conventions. Rather, put your unshaved cave dweller out there sans smiling boobs... and just see what happens.

It will either be fine or it won't. And we'll learn something either way.

Re:Marketing (3, Insightful)

tnk1 (899206) | 1 year,13 days | (#44125495)

With respect, I'm no feminist, but the question here isn't whether sex is effective at selling. It certainly is. The question is the residual effects of using women's bodies in that way. Does it contribute to certain attitudes that could be negative for women?

I'm not really going to go farther down that path, because again, I begin rolling my eyes as some of the more insane feminist bullshit out there, but like any good thing, I wonder if using sex in that manner can have negative consequences, if done outside of moderation.

Re:Marketing (1)

Anonymous Coward | 1 year,13 days | (#44125593)

Its not just about sex. Its about hiring some attractive people to represent your company.

It's about exploiting basic instinct of your customer base to improve your bottom line. Not exactly a trustworthy sign in my book.
And if you have a scantly-dressed airhead "representing" your company - that's exactly how much competence I'll allot you.

incremental effect and biology (2)

RichMan (8097) | 1 year,13 days | (#44125197)

Men are men. Our attention is drawn to curves. We can act respectful, but can't deny biology.

"But Michael says one booth with babes was one more than last year"

If everyone has booth babes then the incremental effect of one company adding booth babes is about ZERO. You can be at booth A and still see B, C, D, E ....
If no one has booth babes then the incremental effect of one company adding booth babes is significant.

Re:incremental effect and biology (1)

tnk1 (899206) | 1 year,13 days | (#44125553)

If no one has booth babes then the incremental effect of one company adding booth babes is significant.

Perhaps, but one booth is still only one booth. Its significance to me would be more likely to be shown if that booth had them next year, and then one or two more exhibitors joined them.

One booth at the beginning of a trend is groundbreaking. One booth of something that never gets any traction is just some doofus who brought girls in tight clothes and got nothing out of it. In other words, the value of being that one booth only has historical value.

sales bunnies (0)

Anonymous Coward | 1 year,13 days | (#44125251)

that our euphemism for them...

i usually find them offputting.. (0)

Anonymous Coward | 1 year,13 days | (#44125263)

Though, one time, I was in Thailand at an industrial automation exhibition. Siemens hired girls from a local broadcasting/public relations university as hostesses for their huge display. Those girls were sharp and gorgeous. Siemens must have given them some technical-ish training beforehand, and it showed. I still regret not getting that one's phone number...

Unprofessional (4, Insightful)

Scutter (18425) | 1 year,13 days | (#44125273)

I like looking at booth babes as much as the next guy, but c'mon. It's just unprofessional. And frankly, I don't want to talk to a hired salesmodel at an IT conference, either. I want to talk to a technical person who knows the freaking product and can answer detailed technical questions about it. If I wanted a brochure, I'd go to the website. It's a waste of my time and your money to have anyone in your booth that doesn't know the product inside and out.

Re:Unprofessional (-1)

Anonymous Coward | 1 year,13 days | (#44125375)

Is it that you don't want to talk to an attractive salesmodel or you have trouble talking to women in general? It's an important question.

Re:Unprofessional (1)

Scutter (18425) | 1 year,13 days | (#44125483)

>Is it that you don't want to talk to an attractive salesmodel or you have trouble talking to women in general? It's an important question.

Neither. I don't want to waste my time talking to someone in a booth who doesn't know anything about the product being sold. Their level of attractiveness and their gender are both irrelevant.

Re:Unprofessional (4, Informative)

HornWumpus (783565) | 1 year,13 days | (#44125605)

The marketing droids never know any more then the hotties. I fact, because the marketing droids lie and the booth babes just smile, the booth babes are better sources for true information.

Re:Unprofessional (0)

Anonymous Coward | 1 year,13 days | (#44125653)

>a technical person who knows the freaking product

A technical person would tell you to RTFM and make fun of you for not having the chops to instantly comprehend why his product is vastly superior to the silly toy products manufactured by competitors. ;)

'Not Sure Those Are Booth Babes (1)

snookerdoodle (123851) | 1 year,13 days | (#44125325)

Ok, yes they are. But they certainly are not scantily clad. The one on the right might be attempting a provocative stance. Or she just stands that way.

'Wonder what the funky eye makeup is supposed to mean?

I may as well fess up: I've never really liked trade shows. I don't "get" them. I haven't been to one in several years. Maybe it's because my Live-In Booth Babe for the last 22 years is also my best friend and I'd rather go for a hike with her.

So, any takers on the eye makeup?

NO!!!! (0)

Anonymous Coward | 1 year,13 days | (#44125427)

We need booths with naked babes and big boobs.

Has cucumber time begun, again ? (1)

vikingpower (768921) | 1 year,13 days | (#44125459)

That is what we, in Dutch, call the summer time when cucumbers are everywhere in the supermarkets, and news is scant....

Maybe Booth Babes Are Just Not Effective (0)

Anonymous Coward | 1 year,13 days | (#44125563)

I enjoy looking attractive women - a lot. However a well dressed and appropriately dressed attractive woman will get my attention better than than one dressed as bait. If she actually knows something about the product she, and the product, will probably hold my attention much longer. However in the end I will only smile and chat with the woman unless the product actually delivers value to me. The product actually delivering value and making me aware of how it does is what drives sales and profits - at least for me as a customer. Paying for Booth Babes is generally a poor return on investment for vendors if there are many other customers like me.

obligatory I.T. Crowd Reference (1)

mbaGeek (1219224) | 1 year,13 days | (#44125583)

my first thought was of Jen in the I.T. crowd [youtube.com] getting the task of "entertaining" the visiting executives ...

Second thought is that "good marketing" is also a great way to quickly kill a bad product - if your product doesn't "perform" (choose a metric any metric) then "good marketing" will have the unintended consequence of letting a lot of people find out that your product is worthless. These people will "get the word out" and ipso facto - yadda yadda yadda - good bye product/company

example: the whole dot com boom and bust [wikipedia.org]

of course large amounts of money have been made by "good marketing" and mediocre/"good enough" products - (depending on your preference) Microsoft and/or Apple are great examples

as far as "booth babes" go - my guess is that this is a cyclical phenomenon (they aren't going to go away - because they generate "booth visits" - which is the point of going to an expo). It is possible that the whole convention/expo thing is becoming obsolete but that is another subject...

Agree (1)

Brandon Butler (2829853) | 1 year,13 days | (#44125585)

Interop had way fewer booth babes this year too compared to last year
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