Nerval's Lobster writes "Once upon a time, Salesforce CEO Marc Benioff and Oracle CEO Larry Ellison took what seemed like inordinate amounts of pleasure in firing off verbal broadsides at each other. In 2011, for example, Ellison referred to Salesforce as 'the roach motel of clouds' and 'a very bad security model.' But Benioff's given as good as he's gotten, swiping at Oracle's early cloud efforts as 'cloud in a box' and 'just another server.' But oh, how things change: Ellison and Benioff have revealed that their firms would come together in a joint effort. They were on their best behavior during a conference call this week. 'The Oracle database has been a key part of Salesforce's infrastructure from the very beginning of our company 14 years ago,' Benioff told Ellison at one point, according to a transcript posted on ZDNet. 'Absolutely the best decision we ever made was to go with Oracle.' Why the sudden reversal? Simply put, after years of sticking with a hardware-and-software model, Oracle now has cloud religion. For Salesforce, the benefits are a little murkier, but some analysts think that Salesforce will be able to leverage Oracle's name to gain a heightened profile with businesses. But can Benioff and Ellison continue to play nice?"