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Microsoft To Add Ads To Smart Search

timothy posted about a year ago | from the eyeballs-for-sale dept.

Advertising 169

Vanderhoth writes "Today, Microsoft said its advertisers will be able to target users not just on Web search results pages but directly inside Windows Smart Search. David Pann, general manager of Microsoft's Search Advertising Group, said in an interview that advertisers don't have to do additional setup to participate. The Smart Search ads will feature a preview of the websites the ad will send people to, as well as click-to-call info and site links, which are additional links under the main result that direct users deeper into a website to the most likely page they might want."

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Douchebags! (1)

Anonymous Coward | about a year ago | (#44167377)

So Microsoft wants to sell advertising on your desktop now??

Greedy cocksuckers.

Re:Douchebags! (0)

geminidomino (614729) | about a year ago | (#44167555)

What, this is surprising?

Even before XBone's DRM clusterfuck, they'd guaranteed I wouldn't buy their next-gen crapbox the moment they put ads on my Xbox dashboard...

Re:Douchebags! (5, Interesting)

gstoddart (321705) | about a year ago | (#44167653)

Even before XBone's DRM clusterfuck, they'd guaranteed I wouldn't buy their next-gen crapbox the moment they put ads on my Xbox dashboard...

Yeah, that was what prompted me to disconnect mine from the network too, and even though they've backed down and require only one-time, I'm still not buying the new one.

But if Microsoft is going to start doing this stuff in the core OS, they're really going to further piss off their customers. The last thing I want is advertising embedded in the OS -- because you pretty much have to conclude the OS is spying on you.

In doing this, Windows has more or less become something you simply can't trust, because those advertising hooks will pretty much be into everything.

Re:Douchebags! (1)

mwvdlee (775178) | about a year ago | (#44167701)

I know MS doesn't like Linux, but surely it couldn't hurt to atleast learn from it's mistakes [slashdot.org] .

Re:Douchebags! (1)

Synerg1y (2169962) | about a year ago | (#44168579)

As far as I know they're still in there, so its more like MS is following Ubuntu's lead on this approach.

Re:Douchebags! (5, Funny)

geminidomino (614729) | about a year ago | (#44168735)

Learn from them? They seem intent on duplicating them, but with even sloppier implementation. That's where the whole "tablet UI on the desktop" trend of idiocy started, too.

Maybe I'm just coming of "get off my lawn" age, but it's getting rather depressing, just how hard it is to avoid this sort of fuckwittery these days...

Re:Douchebags! (0)

Wookact (2804191) | about a year ago | (#44169373)

I think I am becoming convinced that Ubuntu is going with all of these crazy ideas that MS invariable follows solely to bring about the Year of the desktop Linux.

Re: Douchebags! (1)

techneeks (1374735) | about a year ago | (#44169225)

have you heard about M$ workin' with the NSA??

LOL! (4, Informative)

mcgrew (92797) | about a year ago | (#44167393)

Is Microsoft trying deliberately to lose its customers?

Re:LOL! (2)

Sir_Sri (199544) | about a year ago | (#44167577)

Seems like. "Smart" Search on windows 8.1 preview already has a habit of spitting back very sketchy sites when doing searches for windows feature type things, this is just going to make it worse.

Re:LOL! (1)

Freshly Exhumed (105597) | about a year ago | (#44167727)

This is all just a PR plan to have every third story on Slashdot be about Microsoft.

Re:LOL! (-1)

Anonymous Coward | about a year ago | (#44167801)

I just plowed my daughter's gash - not to worry, she's 15.

Re:LOL! (0)

Anonymous Coward | about a year ago | (#44168369)

Microsoft is actually trying to lose customers in a round about way. They're attempting to crush their competition. Problem is, they are their only competition.

Re:LOL! (1)

poetmatt (793785) | about a year ago | (#44168453)

we're almost heading towards freefall. so, that's a yes.

LOL (0)

Anonymous Coward | about a year ago | (#44167395)

I've already ceased using Windows for anything but gaming.

Re:LOL (2)

Goaway (82658) | about a year ago | (#44168237)

In other words, you are still using Windows.

Adblock for Windows (0)

Anonymous Coward | about a year ago | (#44167415)

Business opportunity seeks willing code monkey...

"AdBlock" for ANYTHING (-1)

Anonymous Coward | about a year ago | (#44168093)

With a BSD-based IP stack (BETTER than AdBlock/Ghostery/Privoxy & uses less "moving parts", only native hosts file portion of the IP stack itself) -> http://start64.com/index.php?option=com_content&view=article&id=5851:apk-hosts-file-engine-64bit-version&catid=26:64bit-security-software&Itemid=74 [start64.com]

APK

P.S.=> Fact: AdBlock doesn't block all ads by default anymore

Fact: Ghostery is ADVERTISER OWNED (foxes guard the henhouse)

Fact: & Privoxy, like the other 2 browser addons (Ring 3/RPL 3/Usermode slow vs. Hosts Driver Level Ring 0/RPL 0/kernelmode speed) just noted, adds more "moving parts" & complexity!

AdBlock also can't do 10++ things hosts files can:

1.) Blocking rogue DNS servers malware makers use

2.) Blocking known sites/servers that serve up malware... like known sites/servers/hosts-domains that serve up malicious scripts

3.) Speeding up your FAVORITE SITES that hosts can speed up via hardcoded line item entries properly resolved by a reverse DNS ping

4.) AdBlock works on Mozilla products (browser & email), hosts work on ANY webbound app AND are multiplatform.

5.) AdBlock can't protect external to FireFox email programs, hosts can (think OUTLOOK, Eudora, & others)

6.) AdBlock can't help you blow past DNSBL's (DNS block lists)

7.) AdBlock can't help you avoid DNS request logs (hosts can via hardcoded favorites)

8.) AdBlock can't protect you vs. TRACKERS/SPAMMERS/PHISHERS (hosts can)

9.) AdBlock can't protect you vs. DOWNED or "DNS-poisoned" redirected DNS servers (hosts can by hardcodes)

10.) Protection vs. "FastFlux" botnets (where the IP address of a particular hostname/domainname & URL link correspond to changing IP addresses in a botnet)

11.) Hosts are EASIER to manage, they're just a text file (adblock means you had BEST know your javascript, perl, & python (iirc as to what languages are used to make it from source)).

Re:"AdBlock" for ANYTHING (0)

Anonymous Coward | about a year ago | (#44168571)

Are you a real boy?

As if Windows8 wasn't having enough problems (1)

rsborg (111459) | about a year ago | (#44167433)

Did the creators of Metro UI consider that ads would be some of the smart tiles? Look, iOS's spotlight search may be boring, but at least it doesn't show me ads along with my apps/music/contact results. Even Google doesn't put ads on your Android homescreen.

Re:As if Windows8 wasn't having enough problems (4, Insightful)

h4rr4r (612664) | about a year ago | (#44167497)

What makes you think that was not the idea all along?

Have you seen Xbox home?

Re:As if Windows8 wasn't having enough problems (1)

Hadlock (143607) | about a year ago | (#44167841)

I think you nailed it. "Welp, we expected a huge backlash for running ads on our paid service that Sony gives away for free... but somehow we got away with it! Let's do the bait and switch with our desktop market and see how well it works there"
 
I'm sure there'll be a third party plugin to disable it on the PC side, but if even 1% of users don't install said plugin, Microsoft comes out way ahead. Not that I agree with this idea...

Re:As if Windows8 wasn't having enough problems (0)

Anonymous Coward | about a year ago | (#44168529)

Except Sony will be charging for multiplayer when PS4 comes out...

Re:As if Windows8 wasn't having enough problems (4, Insightful)

JDG1980 (2438906) | about a year ago | (#44168955)

I think you nailed it. "Welp, we expected a huge backlash for running ads on our paid service that Sony gives away for free... but somehow we got away with it! Let's do the bait and switch with our desktop market and see how well it works there"

Apparently they didn't consider that what the gaming demographic is willing to put up with, serious businesses might not be. Gamers don't have to worry about HIPAA, PCI, SOX, or other privacy/security requirements.

There's got to be some group policy setting to disable this 'smart search' and its corresponding ads, and have the search tool conduct local searches only. (Group policy editing is available only in Pro, but you can generally get the same results on the Home version by manually setting a corresponding registry key.) Even this management team at Microsoft couldn't be dumb enough to not realize that businesses need an opt-out. Could they?

Re:As if Windows8 wasn't having enough problems (1)

Hadlock (143607) | about a year ago | (#44169203)

I suspect Win 8 Enterprise Edition will have an option to turn this off, the same way that RDC Server is enabled in Pro and disabled in Home.

Re:As if Windows8 wasn't having enough problems (0)

Anonymous Coward | about a year ago | (#44167589)

amazon does on your kindle fire, but at least they charge less for the ad-version.

Re:As if Windows8 wasn't having enough problems (0)

Anonymous Coward | about a year ago | (#44167751)

amazon does on your kindle fire, but at least they charge less for the ad-version.

Same with the regular cheap-o version of the Kindle, though it's usually just a banner ad at the bottom while you're browsing your library and the only time it's full screen is when you turn it "off".

Re:As if Windows8 wasn't having enough problems (-1, Flamebait)

BitZtream (692029) | about a year ago | (#44168149)

Even Google doesn't put ads on your Android homescreen.

Really? Do you own a Android device at all? The Nexus device home screens are one massive Google advertisement. They have 4 icons for the same fucking app, other apps have 2 or 3 on the home screen as well.

So you're just confused. They don't advertise for OTHERS on the home screen, they most certainly do advertise.

Re:As if Windows8 wasn't having enough problems (2)

poetmatt (793785) | about a year ago | (#44168469)

how is having an icons in a folder = advertisement? they aren't even visible. that's not an advertisement, fool.

Re:As if Windows8 wasn't having enough problems (1)

Anonymous Coward | about a year ago | (#44168585)

preinstalled apps != advertisements. A link to gmail is not the same as serving up Trip Adviser when I search for vacation photos.

It's also not hard to remove a link to an app (god forbid they have some stuff setup for the 95% of android users who have a gmail address). How hard will it be to block OS level Bing ads on 8.1?

You are an industry level retard if you think an app on the homescreen is in the same league as bing results when doing a system search.

Re:As if Windows8 wasn't having enough problems (0)

Anonymous Coward | about a year ago | (#44169535)

How hard will it be to block OS level Bing ads on 8.1?

It's a fucking toggle switch. On or Off. Wow, so hard.

Re:As if Windows8 wasn't having enough problems (2)

Wookact (2804191) | about a year ago | (#44169549)

I do own a Nexus 7. I have yet to see any ads on the home screen. Why are you spreading BS?

Ads added post-purchase? (4, Insightful)

omnichad (1198475) | about a year ago | (#44167447)

Any time ads are added to a purchased program or device post-purchase, you can expect a big backlash.

Re:Ads added post-purchase? (0)

Anonymous Coward | about a year ago | (#44168037)

Yet America loves Xbox Live... Microsoft is an American company, therefor it's better than Sony.

The race to the bottom continues.

Re:Ads added post-purchase? (3, Informative)

i kan reed (749298) | about a year ago | (#44168391)

Those ads got me to end my live subscription and stop buying games.

Re:Ads added post-purchase? (0)

Anonymous Coward | about a year ago | (#44168675)

MS is better than Sony because everyone is better than Sony. Sony is a colossal turd, with rootkits, removing functionality from PS3, etc. MS is lost and confused but hasn't done anything blatantly "Evil" like Sony has.

8.0 and removal the Start Button (not something that I personally miss)... XB1 with all Digital Ecosystem (They need to compete with the likes of Steam and Apple... and can't do that when locked to generations old system of CD/DVD/etc. Atleast they didn't "degrade" the XB1 by removing the Kinect like Sony did)... other weird decisions abound, but they are still leagues above Sony.

My house owns plenty of non-MS stuff, but given the choice between Sony and MS on name brand alone I'll go MS every time.

Re:Ads added post-purchase? (0)

Anonymous Coward | about a year ago | (#44168867)

But they keep doing it. Newspapers charge you for a copy, but they still have ads. Part of Cable TV's draw was that the cable channels had no ads, now you're all frogboiled into watching ads while the content is on (I say "you" because I went back to OTA, screw cable. A hundred bucks for five hundred channels of crap I would never want to watch? Talk about a bad deal!).

Who cares about microsoft's search? (0)

Anonymous Coward | about a year ago | (#44167455)

Who cares about microsoft's smart search, whatever it is?

Re:Who cares about microsoft's search? (1)

geminidomino (614729) | about a year ago | (#44167929)

Pretty sure it's the steaming pile that replaced the oft-maligned "start menu" when Windows 8 was squirted out.

No Thanks- (0)

Anonymous Coward | about a year ago | (#44167475)

This is why Microsoft need to go away.

Ugh (4, Interesting)

UnknowingFool (672806) | about a year ago | (#44167501)

While this seems like a good idea to MS and advertisers, I don't want Bing ads when I'm searching on things inside my machine or to let MS know about the searches I'm doing on my own files. I also can't see that enterprises want this feature turned on. For example if you are working on a proposal to expand your company's presence in a particular Asian country next year but can't find the document that you saved earlier, do you want MS to send information to advertisers about expansion in that country? What if they proposal shouldn't be divulged yet to people inside the company much less to people outside of the company.

Re:Ugh (5, Interesting)

Todd Knarr (15451) | about a year ago | (#44167753)

Worse: where I work we're subject to regulatory requirements about data disclosure. Having an external entity (Microsoft) be made aware of what we're doing before it's officially disclosed is a violation of Federal securities regulations. Having an external entity be made aware of private consumer credit information (which I work with regularly) is a violation of Federal privacy, consumer-protection and banking laws. The day this goes in, there's going to be a directive from Legal come down: this feature must be disabled completely or we must cease using Windows.

Re:Ugh (2)

psybre (921148) | about a year ago | (#44167975)

Perhaps they will offer a super premium ultimate for workgroups edition that comes with this awesome feature unbundled.

Re:Ugh (4, Insightful)

vux984 (928602) | about a year ago | (#44167757)

Agreed.

If your local search had a button to "also search online" after local results were found and that online search returned ads, that'd be one thing -- its just another interface to an internet search engine and we pretty much expect ads.

But to automaticlly push local search online is bad enough, to return ads with that is just demented.

  Nobody wants this. Absolutely Nobody.

Re:Ugh (1)

cyborg_zx (893396) | about a year ago | (#44167851)

Advertisers and those who sell their billboards apparently do.

But they're scum so it's to be expected.

Re:Ugh (1)

tapi0 (2805569) | about a year ago | (#44168045)

Unconfirmed, but I'd expect a group policy setting or perhaps defaulting to off when on a domain/non 'home' version. Extended search (along with pretty much anything else in the OS) has always been manageable by GPO so I can't see this being any different

Sounds like you need this (-1)

Anonymous Coward | about a year ago | (#44168447)

APK Hosts File Engine 9.0++ 32/64-bit -> http://search.slashdot.org/comments.pl?sid=3929425&cid=44168093 [slashdot.org]

It works via your native to OS + IPStack only hosts file & yet DOES MORE than both of those browser addons combined, all by itself (& more efficiently)!

* FACT: Crippled by default = Adblock. Advertiser owned = Ghostery ...

APK

P.S.=> E.G./I.E.-> Privoxy & AdBlock/Ghostery run in SLOWER usermode/ring 3/ring 0 + are thus, they're also slower & yes, thus also redundant as well since they "layer on" to already SLOWER apps in webbrowsers, in usermode! Yes, browsers SLOW DOWN, even MORE, when you put in addons into them.

(Vs. since hosts loads with the IP stack itself in Ring 0/RPL 0/kernelmode, far earlier & operates FAR faster too + BEFORE any of those even BEGIN to operate...).

Seems to me (1)

IWantMoreSpamPlease (571972) | about a year ago | (#44167505)

That with a good firewall, you could block SS from doing anything not local, and solve this issue.
But I'm sure I'm missing something.
But really, how out of touch with reality do you have to be to think putting ads on a user's desktop is a good idea?

Just copying. (5, Interesting)

SuricouRaven (1897204) | about a year ago | (#44167511)

Ubuntu did it first.

Re:Just copying. (2)

lister king of smeg (2481612) | about a year ago | (#44167591)

and there was a huge backlash against it and even more users migrated to mint and/or debian

Re:Just copying. (1)

mwvdlee (775178) | about a year ago | (#44167747)

Also, didn't Ubuntu add an option to opt-out of the advertising after the backlash?

Re:Just copying. (0)

Anonymous Coward | about a year ago | (#44167825)

the opt-out was available _BEFORE_ the backlash. as usual, kneejerkers don't let facts get in the way of their jerking.
what was funny is that people who swore to never use ubuntu before were swearing again because they want to create a FUD wave.

Re:Just copying. (4, Interesting)

lister king of smeg (2481612) | about a year ago | (#44167873)

Also, didn't Ubuntu add an option to opt-out of the advertising after the backlash?

yup they did, also they anonymised the searches as i recall from the forbes article a ms exec is quoted as saying;

The goal, is to give advertisers access to consumers across a broader variety of their daily activities, not just when they’re overtly conducting a search.

so they are not only seeing you search but from a detailed analysis of you computer daily usage.
they are literally baking adware and spyware into their core OS.

Re:Just copying. (2)

fuzzyfuzzyfungus (1223518) | about a year ago | (#44167927)

Given the rate of success at de-anonymizing all sorts of allegedly-anonymized datasets of any particular interest, it's best to treat 'anonymized' as a mere weasel word, even if it is used in clueless good faith(and it often doesn't even go that far).

Re:Just copying. (1)

gstoddart (321705) | about a year ago | (#44167939)

they are literally baking adware and spyware into their core OS.

At this rate, the only safe way to run your computer is when it's disconnected from the network.

Microsoft isn't a trustworthy entity.

I also predict this will run afoul of European data laws, and any country with privacy laws should be looking closely at this.

Re:Just copying. (1)

Missing.Matter (1845576) | about a year ago | (#44168903)

You can already opt out on 8.1: http://i.imgur.com/UY2RgUo.png [imgur.com]

Re:Just copying. (1)

JDG1980 (2438906) | about a year ago | (#44168991)

That's good to know. I'd double-check the traffic on the firewall, though, just to make sure it's not going ahead and sending your search terms to MS anyway...

Re:Just copying. (0)

Anonymous Coward | about a year ago | (#44167901)

Logically means that to some extent Microsoft is giving free promotional advertising to FREE software. Wonder if any open hardware vendors will make use of it to advertise their non-OS locked hardware. Anyone who saw a sales uptick from the advent of Windows 8 of selling hardware not including it? Perhaps they might want to purchase advertising from Microsoft to thank them for Windows 8.

Re:Just copying. (1)

solios (53048) | about a year ago | (#44169025)

Actually, Apple did it first with Sherlock, the search replacement in OS 9.

Eh. (0)

Anonymous Coward | about a year ago | (#44167529)

Just another thing to supplement/replace/remove whenever I get saddled with a win8 machine. I'm going to need a new laptop eventually. Maybe it's time to check out a macbook air. (Hopefully they'll have a retina display air by the time I'm in the market)

Man. Remember the windows 7 launch? It was such a great thing to be enthusiastic for a windows release. Miles better than vista, a genuine improvement over XP (Particularly if you needed 64bit support)

Security (0)

Anonymous Coward | about a year ago | (#44167535)

What can be be possible wrong with that?

Re:Security (0)

Anonymous Coward | about a year ago | (#44167619)

Microsoft? Security? Are you new here?

MS appears determined to lose their business (1)

Karmashock (2415832) | about a year ago | (#44167597)

Their desktop market won't sustain much more.

How to commit suicide, by Microsoft (4, Funny)

Progman3K (515744) | about a year ago | (#44167607)

We visit a Microsoft boardroom, where execs are discussing their future plans

Exec 1: Hey, I've got an idea, you know how on that android-y thingy, you can download free apps but to make their money back on them, the developers serve ads? Why don't we do that?

Exec 2: You mean serve people ads with software they've already paid for???

Exec1: Yeah!

Exec 3: Genius! Let's break for lunch!

Re:How to commit suicide, by Microsoft (1)

lister king of smeg (2481612) | about a year ago | (#44167781)

i can pay 99c for a ad free version of most of those android apps, lets see ms charge 99c for windows

dont get scroogled (4, Insightful)

wbr1 (2538558) | about a year ago | (#44167611)

Hey MS. Targeted ads, pot, kettle, black something or other. Sigh.

Windows Free vs Pro (5, Insightful)

Ben C. (2950903) | about a year ago | (#44167681)

I could understand this if Windows was a free product with an ad-free pro upgrade but for a full product this is inexcusable

Re:Windows Free vs Pro (3, Insightful)

fuzzyfuzzyfungus (1223518) | about a year ago | (#44167981)

I could understand this if Windows was a free product with an ad-free pro upgrade but for a full product this is inexcusable

Even better, it's a feature that the high-willingness-to-pay corporate market will fucking loath(Oh, sure, we don't mind if our strategy leaks to who-knows-who every time somebody searches for an email...), it's a feature that will just help them look trashy and cheap compared to Apple(who already excels at making their competitors look trashy and cheap), and it is closest to the featureset of a more mature product that Google gives away for free with ads(and Microsoft wants you to pay for).

Should be a big win all around! Then again, though, they've mostly gotten away with it on XBL, so it could be just that bad out there.

Re:Windows Free vs Pro (1)

JDG1980 (2438906) | about a year ago | (#44168849)

Should be a big win all around! Then again, though, they've mostly gotten away with it on XBL, so it could be just that bad out there.

Just because dumbass gamer kids are willing to put up with it doesn't mean that business users will be.

holy fuck ball-mer is stupid. (3, Informative)

gl4ss (559668) | about a year ago | (#44167729)

holy fuck ball-mer is stupid.
THIS is the time to introduce this? right after xbox one constantly on fiasco and the nsa leaks? right now? really? REALLY?
and they're asking money for this? holy bejeezubus even if ubuntu does it that doesn't mean it's a good idea you know. fuck 'em. not going to use it.
how the fuck are they going to justify paying for the os and getting even more ads on your fucking screen? the metro start screen as you get it out of the box is already a giant fucking grid of billboards and nothing else.

(at least probably you can turn it off - and yeah you would pretty much be using the search to run anything if you were to use metro.. quite simply, because it's too bothersome to navigate by mouse)

Their ad free philosophy was short lived (1)

Anonymous Coward | about a year ago | (#44167765)

See: http://mobile.slashdot.org/story/13/05/11/0041224/microsoft-youtube-app-strips-ads-adds-download

Does this mean a copy of Windows is free now? (2)

kheldan (1460303) | about a year ago | (#44167897)

The hell with that crap. If they're going to shove ads right in your face like that, then they should give Windows away for free. If you're paying for the OS then there should NEVER be anything like this. Screw you, Microsoft.

Re:Does this mean a copy of Windows is free now? (0)

Anonymous Coward | about a year ago | (#44167991)

Nobody buys Windows. They buy a computer.

Re:Does this mean a copy of Windows is free now? (0)

Anonymous Coward | about a year ago | (#44168855)

Yeah, that would be like paying for cable TV, and then the networks still fill it with advertisements.

In-App vs In-Charms Bar (1)

HideyoshiJP (1392619) | about a year ago | (#44167899)

This is just awful placement. I actually would have no issue with ads inside the Bing app results (just like you would on the search page). The placement on the Smart Search, visible from the main start screen, is just atrocious. I'd just as soon disable the Bing from smart search anyway. Microsoft made a great impression on my with Metro UI, both in Windows Phone, and in Windows 8/RT in that it always looks clean and unfettered by advertising. They'll be quickly losing that advantage if they steer it in the direction of the XBox's UI with ads everywhere.

Re:In-App vs In-Charms Bar (1)

JDG1980 (2438906) | about a year ago | (#44168875)

Metro was designed from the ground up as an ad delivery mechanism.

Sealed The Deal (1)

denmarkw00t (892627) | about a year ago | (#44167961)

My Girlfriend has been using Windows 7 on her laptop and trying different flavors of Linux on a spare machine. This just helped her make up her mind that her next machine either won't have Windows (Mac), or will be completely Linux-able.

A change in pricing? (2)

jbolden (176878) | about a year ago | (#44167977)

We know that adware on lowend PCs was worth $75-90 per unit. I'd assume advertising revenue on the OS would be worth at least a little more. OEM windows 8 + Office was $120. Which means its entirely possible the ad revenue might be enough for Microsoft to make Windows 8 + Office (home) a free (as in beer) OS with the advertising. Or maybe even a slight subsidy like $50 for OEMs on systems over $500.

WinRT is much cheaper closer to $30. There we could be looking at something like a $100-150 subsidy which might be almost all the hardware cost. You could be looking at fairly good WinRT systems for $99 or $199.

I have no information but as idle speculation this might be a very very interesting change of strategy for home / small business.

Re:A change in pricing? (1)

maliqua (1316471) | about a year ago | (#44169407)

Spoken like a true optimist

More likely it will cost just as much, and then have continued revenue for M$ after the sales fizzle out (after may not be the right words since they've fizzled since launch)

Virus search... (0)

Anonymous Coward | about a year ago | (#44168041)

AWESOME. Now Windows will help you look for viruses!!!!

If only Smart Search worked (1)

smooth wombat (796938) | about a year ago | (#44168085)

They can try to push ads all they want, but until they get their search "feature" to work, it will be moot.

It's faster to go to Google and do a search than it is trying to find the answer through their, supposedly, integrated search.

Theft... (0)

Anonymous Coward | about a year ago | (#44168213)

This borders on theft of computing time, and network bandwidth, not to mention anti-competative.

Still thinks its 1995? (1)

syntaxterror7 (2688969) | about a year ago | (#44168265)

Microsoft still operates as if people have no other options. This is part of their entire scheme right now. They have stated they want to add ads to both xbox 1 and windows 8, go as far to say as they were built with ad delivery in mind.

Added the Ubuntu Tag (1)

ilikenwf (1139495) | about a year ago | (#44168311)

Seems appropriate, since Microsoft seems to be borrowing this trick from Canonical.

HIPAA and many other laws/regulations (5, Interesting)

fallen1 (230220) | about a year ago | (#44168443)

guarantees that Windows 8 / 8.1 will NEVER be utilized inside the medical field. I was already looking to have to explain to my bosses why we should not buy laptops with Windows 8 on them and this just sealed the deal for me -- HIPAA violations start at $50,000 per and go up to $150,000 per. Anything "analyzing" searches on our computer systems or networks is right out.

Thank you, Microsoft, for making my job as an administrator that much easier! It has now become so that recommending Microsoft CAN get you fired.

Re:HIPAA and many other laws/regulations (1)

game kid (805301) | about a year ago | (#44168753)

It's ok, they'll just secretly reinterpret HIPAA [eff.org] .

Re:HIPAA and many other laws/regulations (0)

Anonymous Coward | about a year ago | (#44169221)

and you can't disable this through group policy?

Re:HIPAA and many other laws/regulations (0)

Anonymous Coward | about a year ago | (#44169347)

Using your logic, no browser would be allowed on your systems since any search would be analyzed by the search provider. Maybe that's a requirement on your pc's, but if that were the case it would be simple to limit the scope of Win 8.1 searches to the pc through a policy.

Re:HIPAA and many other laws/regulations (1)

lgw (121541) | about a year ago | (#44169621)

There will surely be a group policy to disable this across the domain for the business version.

Re:HIPAA and many other laws/regulations (0)

Anonymous Coward | about a year ago | (#44169661)

I think at least from Reading the article that this only applies if the Bing Metro App is installed. (Remove it by - right click - all programs -> bing -> right click -> uninstall.

I'm cool with it BUT! (1)

Ravaldy (2621787) | about a year ago | (#44168727)

If MS is going to do this they need to give me something in exchange.
Free ads to support free services
- Facebook to support the free social service
- Google to support the free searches.
- TV to provide low cost entertainment (debatable)

What is MS giving us to invade our lives outside our web searches?

one day... (1)

RedHackTea (2779623) | about a year ago | (#44168817)

Mom: "Sonny, remember to buy some milk and cookies."
Me: "OK mom."
Ad: "Our voice recognition has picked up your liking for cookies. Grab some snackerdoodles today! Yum, yum, yum makes your mouth go numb! SnnnnnnnnnnnnnackerdOOdles!"

Then like in Futurama, it will be in our dreams. Long will be the days when you could buy something without ads. "Remember when you could buy a wooden chair from a carpenter without an ad permanently sealed to it? Those were the good ole' days!" people will say....

Difference between Home and Professional Editions (1)

ArtosKincaid (2970929) | about a year ago | (#44169087)

This will be the new reason to buy the Professional edition of Windows - it'll give you the ability to disable the ads that you can't turn off in the Home version. Based on the heavily modified versions of Windows you can get for defense and healthcare work I'd say it's almost a given it'll be a configurable setting somewhere in the OS.

Pann? Aptly named! (2)

Bearhouse (1034238) | about a year ago | (#44169121)

David Pann, general manager of Microsoft’s Search Advertising Group, said in an interview that advertisers don’t have to do additional setup to participate.

Well whoopee! Thanks David. Considered your next career move yet?
Better jump before your guys get the memo from SB saying that "all your staff are belong to us".

On a more serious note, I've been resisting installing the "update" from Microsoft which wanted to add "Bing search" functionality to my WIndows 7 machine...wonder if this lovely feature will also be thus rolling out to 7 users in the future?

Scroogled? (1)

aklinux (1318095) | about a year ago | (#44169171)

What, their Scroogling campaign wasn't gaining enough traction, so they decided they might as well join in?

I for one welcome... (0)

Anonymous Coward | about a year ago | (#44169265)

... nah, this is too much even for me.

Smart Search? (1)

fahrbot-bot (874524) | about a year ago | (#44169323)

Microsoft said its advertisers will be able to target users not just on Web search results pages but directly inside Windows Smart Search.

I hadn't actually heard/read the phrase "Windows Smart Search" before. From the sound of things, I guess it's "smart" for someone, not sure it's the end-user. Perhaps someone at MS liked the Unity shopping lens...

Makes sense with windows 8 sales being awesome (1)

maliqua (1316471) | about a year ago | (#44169371)

I mean why not give people even less motivation to switch to your new product they already have no interest in, lets fill it with ads!

Hey microsoft your not so important anymore that we cant live without you stop trying to push yourself the rest of the way out the door just some friendly advice...

no wait pelase do

Microsoft (1)

koan (80826) | about a year ago | (#44169383)

The Walmart of the Internet.

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