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Apple Hires CEO of Yves Saint Laurent To Head Special Projects

Soulskill posted about 9 months ago | from the introducing-the-iCravat dept.

Apple 79

alphadogg writes "Apple has hired Paul Deneve, until Tuesday the CEO of French luxury brand Yves Saint Laurent, to work as its vice president for special projects, igniting fresh speculation about possible new product launches including a TV or wearable computing devices such as a smart watch. He'll be reporting directly to CEO Tim Cook. Unsurprisingly, the company doesn't want to elaborate on what kind of special projects Deneve, who has worked at Apple in the past, will be working on. But the hire has resulted in analysts speculating, and wearable computing is on top of the list."

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79 comments

Speculation is nothing more than naval gazing (5, Insightful)

dugancent (2616577) | about 9 months ago | (#44180247)

If you don't have anything to report, then don't report. Enough with worthless speculation.

Re:Speculation is nothing more than naval gazing (2)

gstoddart (321705) | about 9 months ago | (#44180381)

If you don't have anything to report, then don't report.

Apple did report something .. and now the media is falling over themselves to try to come up with what that means (ie worthless speculation); it's kinda what they do.

The pundits need to say something, because they get paid to.

Wrong, wrong, wrong speculation! (2)

AliasMarlowe (1042386) | about 9 months ago | (#44180645)

It must be smellable computing! Yeah, stinky computers.
After all, YSL peddles a load of overpriced fragrances [fragrantica.com].

Re:Wrong, wrong, wrong speculation! (1)

gstoddart (321705) | about 9 months ago | (#44180713)

After all, YSL peddles a load of overpriced fragrances.

To me they're a cheap line of clothing from KMart or something -- though, I'm sure they're more than just that.

Re:Wrong, wrong, wrong speculation! (1)

TWiTfan (2887093) | about 9 months ago | (#44180737)

Apple perfects new scent. "It smells [cough] wonderful!!!" report dying Apple fans. "It smells like Chlorine Gas," report PC fans.

Re:Wrong, wrong, wrong speculation! (0)

Anonymous Coward | about 9 months ago | (#44183257)

Jeez dude, you have too much hate in you, let it go man... now where's my bong..

Re:Wrong, wrong, wrong speculation! (1)

gstoddart (321705) | about 9 months ago | (#44184045)

Apple perfects new scent. "It smells [cough] wonderful!!!" report dying Apple fans. "It smells like Chlorine Gas," report PC fans.

In other news, rumor has it that Microsoft is rapidly trying to get their latest cloud offering 'Microsoft Chlorine' to market as soon as possible.

Analysts expect it to be an exciting new venture in the marketplace and will allow them to compete with Apple in this new and exciting area.

No news yet on DRM requirements.

Re:Speculation is nothing more than naval gazing (0)

Anonymous Coward | about 9 months ago | (#44180395)

Staring at ships seems rather contemplative, though.

Re:Speculation is nothing more than naval gazing (1)

dgatwood (11270) | about 9 months ago | (#44180765)

And if you're in the military, it's potentially an important job—particularly if it's somebody else's navy.

Now navel gazing (omphaloskepsis), on the other hand, is rather pointless.

The word is navel, moran. (0)

Lunix Nutcase (1092239) | about 9 months ago | (#44180527)

What does staring at the navy have to do with rumpr mongering?

Re:The word is navel, moran. (1)

gstoddart (321705) | about 9 months ago | (#44180543)

with rumpr mongering

That sounds dirty, I'll be in my bunk. ;-)

Re:The word is navel, moran. (0)

Anonymous Coward | about 9 months ago | (#44185653)

If it's a Slashdot reader in their bunk sounding dirty, it's probably emphysema.

Re:Speculation is nothing more than naval gazing (1)

tlhIngan (30335) | about 9 months ago | (#44181603)

If you don't have anything to report, then don't report. Enough with worthless speculation.

The problem is, Apple is newsworthy. VERY newsworthy. If Tim Cook farts in public, it'll be reported. If he blinks his eyes, they'll report it.

Why? The public pretty much ensures ANY Apple news gets a ton of eyeballs. And thus, ad views and thus, revenue.

Look at the crowds of people Apple attracts. Any Apple story. You get Apple fanbois. Apple haters. Android fanbois. Microsoft fanbois. Windows fanbois. Google fanbois, etc.

Take any Android article - you'll get your usual Android fanbois and haters. And only a tiny smattering of Apple fanbois. Android articles just don't stir up enough people.

Basically, Apple hating has always been a trend since Apple started - it doesn't matter what, it's "always been cool" to hate Apple. And every Apple story attracts these folks who bring up the click count.

Apple can announce NOTHING and still probably get 300+ comments on /. easily. Or more.

Re:Speculation is nothing more than naval gazing (1)

gl4ss (559668) | about 9 months ago | (#44182223)

well they did just report.

that apple's research arm is now headed by a guy who used to be a ceo for a company I really don't give a fuck about.

I mean, I pepsi is more relevant for me than yves saint laurent as a company.

Remember when they hired that Pepsi guy? (1)

ron_ivi (607351) | about 9 months ago | (#44180267)

Sad. You'd think they never learn.

Re:Remember when they hired that Pepsi guy? (1)

DavidClarkeHR (2769805) | about 9 months ago | (#44180311)

Sad. You'd think they never learn.

What are you talking about? Apple is following a proven strategy for success.

They'll bring him into the company, his ideas will fall flat and he'll be asked to leave. 10 years later, he'll come back to apple and restore it to greatness.

Re:Remember when they hired that Pepsi guy? (1)

gstoddart (321705) | about 9 months ago | (#44180459)

10 years later, he'll come back to apple and restore it to greatness.

Would it really be a strategy to endure 10 years of struggling just to save the day later?

No wonder the economy is in the shitter, apparently the people who run businesses don't know how.

Short-term incompetence isn't a strategy. :-P

Re:Remember when they hired that Pepsi guy? (1)

Quila (201335) | about 9 months ago | (#44180589)

He already worked at Apple over 10 years ago, so according to this pattern he will now be restoring Apple to greatness.

Re:Remember when they hired that Pepsi guy? (0)

Anonymous Coward | about 9 months ago | (#44180601)

Sad.

You'd think they never learn.

What are you talking about? Apple is following a proven strategy for success.

They'll bring him into the company, his ideas will fall flat and he'll be asked to leave. 10 years later, he'll come back to apple and restore it to greatness.

Scully never returned to Apple to restore it to its greatness. He took the required decisions that led Apple to increasing its share price by 50%
  and was kicked out in 1993 when uninnovative Apple could not make anything worth buying. A couple of OS failures (Costing around $750 million.) and Apple was left with a choice of BeOS or NeXTSTEP as their choice to for a 32 bit pre-emptive OS. BeOS asked too much so they went with NeXTSTEP which was failing owing to the guy who set it up. This would be the same guy who was at Apple when it flirted with bankruptcy and who had to be kicked out of Apple to save it from him.

Re:Remember when they hired that Pepsi guy? (1)

Anonymous Coward | about 9 months ago | (#44181825)

Sculley was a consumer marketer who didn't know jack shit about technology, but who pretended he did. He used the margins Apple was collecting from the Mac (Steve Jobs' baby) to start dozens of "cool" technology projects that didn't pan out.

Jobs apparently liked him at first because Sculley was all about image. The young California technology whiz with the tousled hair equally at home in the boardroom and in the computer labs.

Re:Remember when they hired that Pepsi guy? (0)

Anonymous Coward | about 9 months ago | (#44182455)

I don't know how Sculley would've performed in another arena, but when you're selling sugar water that's effectively identical to your compeitior's sugar water, how else do you market your product?

Re:Remember when they hired that Pepsi guy? (0)

Anonymous Coward | about 9 months ago | (#44188869)

the Mac (Steve Jobs' baby)

which was ruined by engineers insisting on putting in 128K of memory when Jobs knew that 64K was enough.
Yes that must have been the reason Mac OS would crash when the contents of the Clipboard were stored at a memory location which started with an even number.

After Jobs was removed Apple continued to have people who knew jack shit about technology and were not innovative so much so that

That Pepsi guy turned Apple from a $1B company to a $10B company.

Scully was removed and then the company started failing.

Re:Remember when they hired that Pepsi guy? (1)

Anonymous Coward | about 9 months ago | (#44181975)

That Pepsi guy turned Apple from a $1B company to a $10B company.

The end my friends! (0)

Anonymous Coward | about 9 months ago | (#44180323)

I predict that this is the end of Apple, without Jobs, they have no spark or mystery left. They've become fairly boring lately and it feels like they are just doing what they can in the mean time...

-- stoops

Re:The end my friends! (1)

Quila (201335) | about 9 months ago | (#44180561)

Hate it for its Thunderbolt-based expansion or not, the new Mac Pro design is anything but boring, and not one rumor site came close to guessing.

Re:The end my friends! (3, Informative)

vux984 (928602) | about 9 months ago | (#44182473)

the new Mac Pro design is anything but boring

It's anything but good too.

I mean, unless you want exactly what's in the can it comes in. Then its great.

But usually people ordering desktop workstations want a higher degree of control over what is inside it, and above all they don't want to be ripped off.

I expect the Mac Pro will be plausible value for what is in it the day its released, but it won't be refreshed anywhere nearly fast enough, while the price will be held the same, until like the last mac pro you end up shaking your head that they would even try to charge that cutting edge price for technology that was 1 to 2 generations behind what you could get from anyone else.

Re:The end my friends! (1)

Quila (201335) | about 9 months ago | (#44185029)

But usually people ordering desktop workstations want a higher degree of control over what is inside it, and above all they don't want to be ripped off.

You buy it for the power. The most anybody usually upgrades a graphics workstation (what this is mainly meant for) is expanding RAM. CPU and graphics are usually pretty stable, upgraded at the next machine purchase, although sometimes graphics is updated (and Apple is seriously future-proofing that with dual integrated cards). Beyond that, you want storage and lots of monitors. Monitors is obviously taken care of. Storage? Anybody who does any type of serious work wouldn't use in-machine storage anyway, so why bother putting it in the machine? They'd use a fast connection to external storage like a SAN. Apple offers Thunderbolt, just as good for the purpose.

The new Mac can work only because of Thunderbolt 2. You really do not need space for disks in the machine anymore.

Re:The end my friends! (1)

cheesybagel (670288) | about 9 months ago | (#44185123)

Anybody who does any type of serious work wouldn't use in-machine storage anyway, so why bother putting it in the machine?

I guess you are one of those people who doesn't care about latency. Not to mention that you have a lot of space to waste with computer boxes.

Re:The end my friends! (1)

Quila (201335) | about 9 months ago | (#44185251)

Your average workstation may hold four data drives, and it's going to be put in a RAID most likely. It'll probably be using SAS. SAS is up to, what, 6 Gb these days? A 20 Gb channel to a huge number of external disks isn't good enough? You can do do a RAID10 across many disks, quite fast. Do you know of latency problems I haven't heard of?

Space to waste? Isn't that kind of the point? It's 1/8th the size of the current Mac Pro, which wasn't a very large workstation to begin with.

Still thinking in the 90s.

Re:The end my friends! (1)

cheesybagel (670288) | about 9 months ago | (#44187869)

In the 90s I had an Amiga computer which had nearly zero internal expansion. The only thing you could expand internally was the RAM. Everything else had to be done by external slots. People had hardware devices and cords littered all over their desks. Hard disks, CPU upgrades, MIDI, genlocks, the works. Then NCR came up with the tower format and that rat's nest of external expansion devices/power supply bricks, etc ceased to be. And you think I'm stuck in the 90s? That is rich.

Re:The end my friends! (1)

Quila (201335) | about 9 months ago | (#44194107)

You know what's really funny? My response was that the new Mac Pro is anything but boring, and here we are arguing various aspects about it because the new design is obviously quite contentious. Do you see us doing that for the latest Dell or Lenovo?

Apple definitely retains the ability to cause a stir in the industry by going outside the box.

Re:The end my friends! (3, Insightful)

vux984 (928602) | about 9 months ago | (#44186029)

The most anybody usually upgrades a graphics workstation (what this is mainly meant for) is expanding RAM

That precisely because that's the ONLY thing its any good at. By not giving us more flexibility its too expensive / ill suited to be anything else.

CPU and graphics are usually pretty stable, upgraded at the next machine purchase, although sometimes graphics is updated (and Apple is seriously future-proofing that with dual integrated cards)

Quite the contrary. Graphics, in a graphics workstation might get upgraded annually or every 2 years. That's a fraction of what I'd expect the base platform to last. Apple has shot that in the foot with completely custom form factor cards.

. Storage? Anybody who does any type of serious work wouldn't use in-machine storage anyway, so why bother putting it in the machine? They'd use a fast connection to external storage like a SAN.

What if they already have a SAN? What if they need fibrechannel? What if -gasp- they want a desktop computer for something that isn't a "graphics workstation"? Can I buy a thunderbolt to 16gbps fibrechannel adapter? In theory thunderbolt can do the speed... but does the adapter exist? At what price? I mean the only people on the planet who are likely to need a 16gbps fibrechannel to thunderbolt 2 adapter are people who bought a new mac pro and already have a SAN...

Now I -know- I'm in the minority, but I still regularly work with proprietary stuff accessed via PCI and PCI-express boards. So now I'm getting what? A thunderbolt to pci-express expansion chassis for each one. Yeah... that costs as much as a regular PC.

Or I can just buy a normal machine with expansion slots.

Re:The end my friends! (1)

Quila (201335) | about 9 months ago | (#44193817)

Now I -know- I'm in the minority

Finally, someone who recognizes that the system isn't for all cases. If buying a normal machine works for you, then go for it. If you want a lot of power in a small, quiet package on your desk, here it is.

Re:The end my friends! (1)

vux984 (928602) | about 9 months ago | (#44197227)

The problem isn't that a "normal" OSX machine doesn't exist. The imac, mac mini and mac pro are all good at particular things, but there is no "normal machine" for people who need more flexibility.

Re:The end my friends! (0)

Anonymous Coward | about 9 months ago | (#44186929)

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Re:The end my friends! (1)

dfghjk (711126) | about 9 months ago | (#44183579)

That's a pretty sad testament for a computer. You meant to say something positive about it but you nailed its unacceptable flaw on the head. Workstations should be suitable for a wide variety of tasks and have long legs.

Most people wouldn't guess that a premier desktop workstation would be disposable by design. Did you ever think that could be why no one guessed?

Re:The end my friends! (1)

Quila (201335) | about 9 months ago | (#44184937)

That's a pretty sad testament for a computer. You meant to say something positive about it but you nailed its unacceptable flaw on the head.

You know what else were considered unacceptable Apple design flaws? Removing the floppy and removing the optical disk. Hell, the original Mac's "design flaw" was using only a GUI. Yet somehow, everybody is doing these things now.

Re:The end my friends! (1)

cheesybagel (670288) | about 9 months ago | (#44185129)

Yet somehow MacOS X now has a command line shell. A lot of people also used to complain about their one button mice. But they fixed that too.

Re:The end my friends! (0)

Anonymous Coward | about 9 months ago | (#44185419)

You know what else were considered unacceptable Apple design flaws?

Yes: the one-button mouse, moving the iphone antenna outside the case, the cooling system of the Cube, etc.

Re:The end my friends! (1)

exomondo (1725132) | about 9 months ago | (#44183741)

Hate it for its Thunderbolt-based expansion or not, the new Mac Pro design is anything but boring

It really reminds me of the G4 Cube and doesn't appear to be particularly well thought out, I like the ability to rotate it so you can access the ports easily and the lighting on it is neat but it's things like the power cord that seem to have been overlooked, everytime you spin it around you wrench up the power cord from behind the desk or you have a whole heap of slack sitting on the desk. Really that applies to any corded device you've got plugged in (so anything that isn't USB dongles) but the power cord is the obvious one that everybody will have and (unless they've added a battery) you will need if you want the lights to function anyway. It just seems to be 'think different' for the sake of 'thinking different'.

Most of their other products a fairly decent blend of form and function (for the most part) - though of course there are things like the inability to do portrait orientation on the iMac that are annoying - but the new Mac Pro doesn't seem to be that at all.

Re:The end my friends! (1)

Quila (201335) | about 9 months ago | (#44185053)

everytime you spin it around you wrench up the power cord from behind the desk or you have a whole heap of slack sitting on the desk

Now that is the best criticism I've heard so far, the only one that doesn't have its roots in personal taste or "I'm afraid of new things." I wonder if someone at Apple has actually tried spinning a fully plugged-up Mac Pro 180 degrees, dragging a few pounds of cable with it. Also think of the sideways stress on all those ports if it's done a lot. Was it designed to handle that?

Re:The end my friends! (1)

umghhh (965931) | about 9 months ago | (#44180649)

I am afraid the reports about demise of Apple (or whatever is your private enemy) are somewhat premature.

What I find interesting and I see nobody reporting, is how much bunga bunga party cost and what exactly was consumed there per person and night. That is of scientific interest of course - I always wandered how stars and starlets can survive the whole drugs consumption and how come they never contracted some deadly or at least difficult to hide std. Seems like resistance to common std and high tolerance of substance abuse is a must in entertainment, politics and business.

Re:The end my friends! (1)

laffer1 (701823) | about 9 months ago | (#44181097)

People keep saying this, but I don't see it. Apple never released things that quickly before. They had a couple of flashy launches a year. That's it.

Investors are just upset because reality set in on the tablet front. They're starting to become mature products so it's not new shiny every day. Tech news isn't interesting anymore because most innovation is from losing features and dumbing down products. It's true of Tablets, Windows, Google (no more reader for instance), etc.

We're seeing the other end of the recession now.. R&D cuts hurt long run. Most tech companies have nothing in their pipeline unless they have it built into their DNA like HP used to have and Intel still does. Now it's acquisition season to get new stuff because you didn't invest like a good ceo.

Re:The end my friends! (1)

lxs (131946) | about 9 months ago | (#44186871)

Yves Saint Laurent died a while ago, but this guy managed to keep the company ticking without the original crazy genius. So he may be more suitable than the sugar water peddler.

LOL (-1, Offtopic)

Anonymous Coward | about 9 months ago | (#44180355)

I hear he is in charge of designing and manaufacturing the 24-karat gold iDildo. They will have models molded after the dicks of Saint Steve, Tim and Jony. It will also attach to your iToys so you can control the vibrations after it's shoved up your ass. The iFags will love them.

Apple is a fashion brand. (0, Insightful)

Anonymous Coward | about 9 months ago | (#44180403)

The substance is minimal and what little there is almost always comes from outside of Apple.

Re:Apple is a fashion brand. (0)

Anonymous Coward | about 9 months ago | (#44181145)

Yawn @ cud-chewing.

Hrm (4, Funny)

techsoldaten (309296) | about 9 months ago | (#44180447)

They could be bringing him on in order to introduce a new brand of perfume.

iSmell.

Re:Hrm (1)

Anonymous Coward | about 9 months ago | (#44180535)

Judging by the summary, looks like they're hard at work on the iSpeculate as well.

This can mean only one thing (3, Funny)

sl4shd0rk (755837) | about 9 months ago | (#44180487)

French designed black-and-white-and-flattened handbags are coming.

Re:This can mean only one thing (1)

RenderSeven (938535) | about 9 months ago | (#44181061)

...with rounded corners.

Re:This can mean only one thing (1)

Tablizer (95088) | about 9 months ago | (#44181403)

Job's boat sure needs rounded corners; it's blockier than the "Money for Nothing" MTV movers. The one thing that is supposed to have rounded corners doesn't.

I guess part of being "cool" is going against the grain of how everybody else does it: if everybody is making rectangular buttons, you make them rounded; and if everybody is sailing rounded boats, you make them rectangular. If anybody could sell a cubic bowling ball, it would be Jobs.

Who needs scoring when you are Thinking Different.

Re:This can mean only one thing (0)

Anonymous Coward | about 9 months ago | (#44183231)

The iBag. It may only contain items which conform to Apple's rules and guidelines, and Apple gets 25% of everything in your bag.

Luxury market sensibilities (0)

Anonymous Coward | about 9 months ago | (#44180717)

This bodes poorly for innovation and technological rigor

OTOH, it bodes but well for people who think that Apple is diluting its brand with product lines that are affordable to the rabble.

Xmas gift (1)

Pharoah_69 (2866937) | about 9 months ago | (#44180731)

"Mom, mom, can I get one of those new 'Apple LCD-TV shirts(TM)' this year? I've been a good boy."
"Long or short sleeve?"

james bond (0)

Anonymous Coward | about 9 months ago | (#44180929)

Why cant apple hire James Bond or M to design new gadgets

Yves Saint Laurent? (1)

Intrepid imaginaut (1970940) | about 9 months ago | (#44181069)

They should have hired Jean-Paul Gaultier, he did all the costumes for The Fifth Element.

Re:Yves Saint Laurent? (2)

tlambert (566799) | about 9 months ago | (#44182285)

They should have hired Jean-Paul Gaultier, he did all the costumes for The Fifth Element.

The Laurent designs for Daft Punk are at least comparably futuristic:

http://www.canto-photographer.com/daft-punk-yves-saint-laurent/ [canto-photographer.com]

Not that this guy they hired to VP is a designer, but he has worked with designers, and he is a member of the executive committee of the French Federation of Fashion and of Ready-to-Wear of Couturiers and Fashion Designers, and a jury member for the ANDAM Fashion Awards.

Perhaps they are trying to get someone with taste to select from the many designs Jon Ivy comes up with for new products. Steve used to have him designed 12 versions of something, mocked them up, picked 2 to build out working prototypes, and then pick one. It was Steve's discrimination that made Apple products great, and maybe they are now trying to recreate it? If so, both "good for them" and "about damn time".

Ahh, a marketing strategy (0)

Anonymous Coward | about 9 months ago | (#44181245)

1. Announce vague hire with reasonable experience
2. Let the media fall all over itself and boost your stock price
3. Proft!

Pretty much worked!

Nothing new. (2)

MaWeiTao (908546) | about 9 months ago | (#44181303)

Considering that these luxury brands know nothing about practical usability, I can only assume this guy has been hired for some kind of special edition product. If I had to make a random assumption I'd even suggest it's for a China-specific product. The Chinese have a fetish for over-priced ultra-luxury brands on a level Americans can't fathom. It's bad enough that a few years back Louis Vuitton was concerned about the tarnishing of the brand due to increased prevalence of their bags. So they raised prices to keep them out of the hands of the plebeians. In the West, however, outside certain circles these brands don't carry a whole lot of prevalence. I can't imagine the YSL connection being of particular significance for most Apple devotees.

The whole thing is a bit odd given that YSL's foundation is in attire, not product design. They certainly have no experience in anything even remotely practical. If the goal here were some apparel based implementation of Apple's technology there are dozens of other companies better suited to the task. Additionally, those companies would have much more experience in cost-effective sourcing of materials and efficient manufacturing. Not like these luxury brands who burn last year's unsold product so that they can maintain exclusivity.

The practice of hiring renown designers is not unheard of, but companies tend to hire expertise that makes sense for the context. This almost always means that they hire product designers. Several years back, for example, Microsoft was working with Philippe Starck on peripherals. Even in that environment, however, it's often a miss because these designers know far more about aesthetics than about reliability and practicality. They're used to making products that sit untouched and are ogled from afar. Whatever issues arise are usually handled directly by the company and with the level of care you'd expect from a high-priced product. It's a totally different environment than consumer electronics. The optical mouse created under the Microsoft/Starck union looks cool, but was generally considered to be crap.

That said, Apple doesn't really need outside help to value form over function. Remember the puck mouse? How about the current piece of shit Magic Mouse? We've also all seen the new Mac Pro. What's concerning is the picture this paints for the company. It's not a big deal in the scheme of things if this is really just for a special edition product. However, if this is where they're looking to define future trends for the company I think we're seeing the beginning of the end. That's the sort of crap OEMs engage in when they're tring to build a reputation for themselves by coming up with goofy co-branded products.

Might Bring Apple Back to the Top (2, Insightful)

Anonymous Coward | about 9 months ago | (#44181357)

A lot of Apple products are basically luxuries, and without directly admitting it, most of their marketing strategies have been similar to those for luxury products, so this sounds like a perfect match.

Also, of course Apple is experiementing with wearable computing, they probably have been experimenting with it for a decade or two. Apple doesn't bring products to market until they are ready. The problem with wearable computing is that the interface and display tends to be minute, and glasses can only fix one of those problems. I also imagine that all the great things we've been told wearable computing could do would be massive battery hogs. If they get it to be marketable, we will see it. Otherwise, we won't.

Search and Smell (0)

Anonymous Coward | about 9 months ago | (#44182353)

It was obvious Apple had to do something about Google Search and Smell...

Seattle Rex put it best (0)

Anonymous Coward | about 9 months ago | (#44187795)

Increasingly, Apple is not for doers. It is not for power users. It is
not for creators. It is not for people who think different. It is for
posers. It is for hipsters. It is for metrosexuals. It is for wannabes
and pretenders.

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