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Microsoft Integrating Xbox One Advertising With Kinect To Profile Users For Ads

Unknown Lamer posted about 9 months ago | from the bleating-like-sheep dept.

Advertising 300

MojoKid writes "When Microsoft reversed its Xbox One DRM policies a few weeks back, there was momentary hope that the company has listened to its customers and understood the features they were asking for. Granted, this was brief. However, with Mattrick gone, there was some hope that maybe the company would reintroduce plans like Family Sharing and put the console back on track. Apparently not. Microsoft's big new feature with Kinect? Advertising. Microsoft plans to use Kinect to make advertisements even more engaging than their current counterparts. In the future, Kinect may offer you a 'Choose Your Own Adventure' style narrative in which you speak commands or give orders to an ad as it's playing to change the final outcome. The other way Microsoft wants to use Kinect is to monitor what's going on in the living room to serve you group-appropriate content, rather than resorting to the plain old method of bombarding you with non-interactive advertising for things you don't care about. Microsoft will likely learn that telling gamers that the Xbox One is an ad-centric experience and attempting to spin it like a positive doesn't actually work."

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300 comments

Bing, Bing, Bing! (-1, Offtopic)

Anonymous Coward | about 9 months ago | (#44200569)

Wherever you go, you'll find that most people prefer Bing over Google. This is thanks to Bing's comprehensive and accurate search results. You would do well to try Bing.

Don't believe me? Bing it on! [bingiton.com]

Re:Bing, Bing, Bing! (5, Informative)

Anonymous Coward | about 9 months ago | (#44200667)

Only old people use Bing. And only then because likely they confused it with Bingo.

Re: Bing, Bing, Bing! (0)

Anonymous Coward | about 9 months ago | (#44201049)

I used Bing for about six months a couple years ago because I thought it might offer more privacy than Google but with the recent NSA revelations that has been disproven.
I thought I would wait till next year to buy an Xbox One and see how it does. I really have no reason to anymore... too many moral tradeoffs. I see myself returning to PC gaming once the Xbox 360 dies off.

Mark Penn (4, Interesting)

tuppe666 (904118) | about 9 months ago | (#44200703)

Meet Mark Penn http://www.nytimes.com/2012/12/15/technology/microsoft-battles-google-by-hiring-political-brawler-mark-penn.html?_r=1& [nytimes.com] This *cough* shitslinger of joys like scroogled is also in charge of include a blind taste test, Coke-versus-Pepsi style, of search results from Google and Microsoft’s Bing.

Mr. Penn was put in charge of innocently titled “strategic and special projects” its nice that his work bulldozing enemies of the Clintons is now but to work slinging shit at Google.

Ironically this is another article about Bing being shoved down peoples throats in another Duopoly rather than competing on old fashioned things like competition. Perhaps Microsoft Time and Money would be spent serving its hostages.

Great (4, Funny)

Hsien-Ko (1090623) | about 9 months ago | (#44200579)

Slimfast and match.com is gonna be appearing on most I bet.

And before anyone claims Sony doesn't do this already, you've already got little promotional boxes and ads after you've booted up and automatically logged into your PSN on your PS3.

Re:Great (0)

Anonymous Coward | about 9 months ago | (#44200881)

Microsoft is trying to push ads as the core feature though.

Re:Great (0)

Anonymous Coward | about 9 months ago | (#44200975)

By 'your PSN', do you mean the PSN shop? That's really disingenuous, if so, and it's perfectly understandable to have advertisements for new releases/deals/special promotions/what have you on a shop page. Otherwise, unless they've changed it fairly recently, the only ads on the XMB is a scrolling marquee on the upper right corner, which can be turned off IIRC. Either way, this is in no way close to comparable to what MS has been doing, and what the article claims they plan to do.

Re:Great (-1, Troll)

_xeno_ (155264) | about 9 months ago | (#44201003)

When you turn on your PS3, it will take you straight to a page of ads. Now, granted, you can navigate away from that immediately, but still: every time you start the PS3, you'll get bombarded with a screen full of ads. In fact, you're actually shown more ads immediately after turning on the PS3 than you are after starting the current 360.

Re:Great (2)

tibman (623933) | about 9 months ago | (#44201059)

hmmm, i have no idea what you're talking about. When i power mine on it goes to the login screen. Selecting an account brings you to the main menu. I usually go left 3 and down 1 to Netflix. There is no screen of ads to be seen.

Re:Great (0)

_xeno_ (155264) | about 9 months ago | (#44201125)

Just for you, I'll go check.

Yep. You're moving off the ad screen too fast for it to load. (Getting to Netflix from start on mine involves 3 left and 1 down.) If you wait, the screen you're moving off of that you're shown by default will show you nine ads at a time if you sit on that icon. Not sure how many it scrolls through, but there are more than the nine that fit on the screen at once.

Go ahead and try it.

For comparison's sake, after starting up the Xbox 360, you're treated to a mere six. Not amazingly better, but still - fewer than on the PS3!

Re:Great (1)

Anonymous Coward | about 9 months ago | (#44201165)

What are you talking about? When I boot up my PS3 it starts in the XMB highlighting either the disc in the drive or whichever downloaded game is at the top of the list. Aside from the scrolling text under your PSN details in the top-right corner there aren't any ads/promotions until you hover over the Store icon, then it throws a few things up to the right. Also note that no where on the XMB are there ANY non-Sony ads, everything is a game/movie/etc, not Slim Jims or whatever.

Re:Great (0)

Anonymous Coward | about 9 months ago | (#44201075)

I own a PS3 and have never noticed that before.

Re:Great (4, Informative)

spire3661 (1038968) | about 9 months ago | (#44201123)

The ads on my PS3 NEVER played audio like the ones on 360 does. FURTHER, the only ads are from Sony themselves for GAMES. Xbox tried selling me old spice and red bull with ads that would blare if you happened to navigate over the element.

Re:Great (0)

Anonymous Coward | about 9 months ago | (#44201127)

Ummmm.... do you actually own a PS3?

Evil. (5, Informative)

Anonymous Coward | about 9 months ago | (#44200589)

Will not buy.

Re:Evil. (5, Insightful)

causality (777677) | about 9 months ago | (#44200801)

Will not buy.

Neither will I.

If there are advertisements, then the hardware and games should be free. If the user is paying for the hardware and games, there should be no advertisements.

I have this distant hope that gamers will learn the lesson taught to us by cable TV. Originally cable TV was ad-free on the basis that you were paying a fee for it. Then ads were introduced and for some reason, viewers tolerated it. They grabbed their ankles and took it just like they typically do, so cable TV ads became firmly entrenched.

Gamers, the same thing will happen to you if you put up with this. There can be no doubt about it.

Re:Evil. (0)

Anonymous Coward | about 9 months ago | (#44200977)

The hardware and games should not be free. Not nearly enough revenue would come through to pay for the entire hardware manufacturing and software development industry and you know it. I don't get why they "should" be free... is this a moral argument??? Should newspapers and magazines be free since the have printed ads? How about films in the theater since they play advertisements before hand?

Televisions to watch OTA ads aren't free. Cable TV and it's related hardware isn't free and the market accepts it. So whatever they can do, they will do if the market is OK with it.

Re:Evil. (4, Informative)

SJHiIlman (2957043) | about 9 months ago | (#44201195)

His point was that you shouldn't pay for this garbage and then be presented with ads; that's absurd.

So whatever they can do, they will do if the market is OK with it.

And since most people seem to be morons, they'll end up doing pretty much everything.

Re:Evil. (1)

frdmfghtr (603968) | about 9 months ago | (#44201079)

Will not buy.

Neither will I.

I have this distant hope that gamers will learn the lesson taught to us by cable TV. Originally cable TV was ad-free on the basis that you were paying a fee for it. Then ads were introduced and for some reason, viewers tolerated it. They grabbed their ankles and took it just like they typically do, so cable TV ads became firmly entrenched.

That's why I limit myself to cable TV packages that only have the local OTA stations (digital reception sucks). I'm not going to pay the cable carrier to show me ads on channels supposedly funded by cable fees, especially when ads are slowly taking up more time (not to mention full-length "infomercials").

Wii U... (5, Insightful)

eagee (1308589) | about 9 months ago | (#44200591)

Wow, I actually want the new xbox less than I want a Wii U now...

Xbox Telescreen (5, Informative)

Anonymous Coward | about 9 months ago | (#44200919)

Microsoft's Skype, has a backdoor for the NSA to do stuff like live surveillance. This came out in the PRISM/CHESS documents.
So your XBox with its dual Kinect cameras sitting on the TV, and its always-on connections to the Internet could well also have an NSA back door to it, like Skype does.

Also from the Blackhat presentation, Skype is obfuscated code and may contain back doors beyond surveillance of calls, e.g. maybe they can turn mic/camera on remotely:
https://www.blackhat.com/presentations/bh-europe-06/bh-eu-06-biondi/bh-eu-06-biondi-up.pdf

It's all very 1984 telescreen

It is better than buying used games (0, Offtopic)

kriston (7886) | about 9 months ago | (#44200603)

From a recent pastebin post allegedly from a Microsoft person, the DRM scheme appears to be actually better for consumers. How often are people screwed by selling their used games for pennies on the dollar? The XBOX One scheme actually does two things: it provides consumer protection in the used game market by elevating prices and it appears to also provide minimal (and nominal) revenue for publishers when a game is resold.

This model seems to work on Steam and TODAY nobody is bad-mouthing Steam after over a decade of DRM-encumbered operation.

Re:It is better than buying used games (5, Insightful)

SJHiIlman (2957043) | about 9 months ago | (#44200661)

and TODAY nobody is bad-mouthing Steam after over a decade of DRM-encumbered operation.

I am. Plenty of other people still do. So, you're wrong.

Re:It is better than buying used games (1)

Darkness404 (1287218) | about 9 months ago | (#44200675)

You're free to sell your games for however much you want them. Hint: There's more than just Gamestop.

Steam is actually pretty crappy, but its better than some DRM schemes that publishers have come up with since you can't just swap disks like you've always been able to with console games.

Re: It is better than buying used games (4, Informative)

s.petry (762400) | about 9 months ago | (#44200697)

People were not complaining about selling games with the DRM an, they were complaining about not being able to play them.

Re: It is better than buying used games (2)

causality (777677) | about 9 months ago | (#44200837)

People were not complaining about selling games with the DRM an, they were complaining about not being able to play them.

That's exactly what DRM is designed to do. By putting up with it, you are subsidising your own restrictions.

Anything else amounts to expecting the gaming corporations to act against their own profit motives. If they can tempt you into accepting unreasonable restrictions with the latest shiny, they will. If they can either kill off or control the used games markets, they will. These things make them more money. It's just that simple.

Anyone who purchases DRM'ed titles and complains about this needs to take a long look into the mirror. Expecting goodwill from these corporations is madness. They view you in much the same way that coal companies view the mines. You're a resource to be tapped. What's right and wrong to these sociopaths is whatever you'll bend over and take. I mean, this should be easy: we are talking about gaming systems here, not food and water. The slightest discipline means you prevail and *they* bend over and take it because their alternative is going out of business.

The situation is downright pitiful. I think the executives see it this way as well, which is why they feel completely justified in their exploitation. They feel completely justified taking advantage because it's what so many people want (or don't care about) and are willing to pay for.

Re:It is better than buying used games (0)

Anonymous Coward | about 9 months ago | (#44200739)

This model seems to work on Steam and TODAY nobody is bad-mouthing Steam after over a decade of DRM-encumbered operation.

Steam is not the sole, take-it-or-leave-it offering on PC. Don't like Steam? Use GoG, or GMG, or D2D, or Origin (ugh), or Amazon, or don't use a digital distribution system at all. Don't like Xbone's digital shop? Too damn bad.

Re:It is better than buying used games (4, Informative)

future assassin (639396) | about 9 months ago | (#44200759)

> How often are people screwed by selling their used games for pennies on the dollar?

Umm its a used item, its not gold or an investment. I want to buy a used game as cheap as I can get it, that's all that matters. I think you're confused on the used marker thingy, its about buying second hand items "cheap" not selling them for 90% of the retail sticker price.

DRM at a cost (1)

tuppe666 (904118) | about 9 months ago | (#44200763)

This model seems to work on Steam and TODAY nobody is bad-mouthing Steam after over a decade of DRM-encumbered operation.

I am against DRM on steam(and am far from being alone)...and many include myself bad mouth it. I would rather all my games were DRM free. I buy from steam because they are *cheap*...in my mind disposable, because I am prepared to pay less money from a game I license instead of own(yes I am playing hard and fast with English what of it).

The difference is DRM on the xbox is that games are $60...and come on physical media.

The bottom line is this has nothing to do with the article in question, which is about spying on customers and shovelling targeted ads down their throats, on a device costing more than the opposition who don't.

Re:It is better than buying used games (5, Interesting)

Mordok-DestroyerOfWo (1000167) | about 9 months ago | (#44200787)

I am not an avid gamer, but I do occasionally play games. I will never drop $60 on a new game, and I won't go to Gamestop to spend $50 on a used one. What I will do, however is occasionally troll garage sales, and Amazon for interesting looking games. I bought the Force Unleashed I and II for $8 total a few weeks ago. If Microsoft's new system were in place, I never could have done that.

Re:It is better than buying used games (1)

Perky_Goth (594327) | about 9 months ago | (#44200791)

Unless MS was planning on having 10€ sales with DRM that is easy to crack and would be playable 10 years in the future, it's very different.

Re:It is better than buying used games (2)

fustakrakich (1673220) | about 9 months ago | (#44200819)

...it provides consumer protection... by elevating prices...

Reality is so much freakier than drugs...

Man, what is in this shit, man?

Mostly Maui Waui man, but it's got some Labrador in it.

Re:It is better than buying used games (4, Interesting)

Anachragnome (1008495) | about 9 months ago | (#44200825)

From the Wikipedia article regarding Steam (my emphasis):

"Steam collects and reports anonymous metrics of its usage, stability, and performance.[53] With the exception of Valve's hardware survey,[54] most collection occurs without notifying the user or offering an opt-out. Some of these metrics are available publicly, such as what games are being played or statistics on player progress in certain games.[55] Valve has also used information from these statistics to justify implementing new features in Steam, such as the addition of a defragmentation option for game caches.[56] Valve announced on July 15, 2010 that in conjunction with collecting hardware information in Steam's opt-in hardware surveys, they would begin collecting a list of the user's installed software as well.[57]"

I don't bad-mouth Steam/Valve--I simply don't do business with them. Never have, never will. I suspect I am not alone in that regard.

Re:It is better than buying used games (2)

meerling (1487879) | about 9 months ago | (#44200845)

Do you know anywhere in the US where you can rent as well as sell/buy used PC games? Neither do I. I guess Steams lack of those features is rather a moot point, and there are tons of people whining about Steam.

If you're curious, my state passed a law over a decade ago that totally killed PC software rentals and used sales. :(

By the way, the new 'features' of xbox v3 has me totally committed to buying something else, probably a ps4.

Re:It is better than buying used games (5, Informative)

citizenr (871508) | about 9 months ago | (#44200961)

This model seems to work on Steam and TODAY nobody is bad-mouthing Steam after over a decade of DRM-encumbered operation.

Nobody in US where consumer protection means protecting corporations from users. Germany is suing Valve over steam no resale policy, they did it after landmark case versus Oracle that reinforced right to resale software..

Re:It is better than buying used games (1)

Seumas (6865) | about 9 months ago | (#44200967)

I don't know how you can compare the two. One sells pretty new games unbelievably cheap, requires a connection once a month, and will play games on any system you have as long as the game supports it (even if it is your tenth machine and it is fifteen years later).

Also, the idea that it somehow helps the used market is ridiculous. It helps the new market. It helps Microsoft control the entire ball of wax. For example, remember when things moved to digital and all the publishers and developers reduced the price from $60 to $30?... oh, right -- they didn't.

Re:It is better than buying used games (0)

Anonymous Coward | about 9 months ago | (#44201061)

the DRM scheme appears to be actually better for consumers. How often are people screwed by selling their used games for pennies on the dollar?

What the blueberry fuck? (for either Xbone or Steam)

I've never been screwed by selling a used game for pennies on the dollar because I don't sell my used games. If it was good enough for me to want to replay, I keep it on a shelf along with other works of literature. (and on disk with digital copies of pretty much those same works of literature.)

If it wasn't good enough to replay, I uninstall it and give the install media to a friend who's expressed interest, and failing that, just leave it on the bookshelf at my office, and either way, someone else gets to play it.

First sale doctrine. Learn it, love it, live it.

Re:It is better than buying used games (0)

Anonymous Coward | about 9 months ago | (#44201137)

I buy AAA titles on steam for five bucks. At those prices, I am totally ok with the DRM.

At $60 for new games and $30 for that game used, no matter how old it is, I will not tolerate DRM. And seeing as how the primary purpose of this DRM is to keep the price artificially inflated to those levels, I have even more reason to reject it.

Anyway, being watched like that is creepy.

Re:It is better than buying used games (1)

spire3661 (1038968) | about 9 months ago | (#44201143)

Microsoft is not Valve. Lets not pretend they are even close to the same league of companies.

Why? (5, Insightful)

Darkness404 (1287218) | about 9 months ago | (#44200607)

Why are there even ads on the Xbox? After all you've:

A) Bought the console
B) Bought some games (presumably)
C) Quite possibly bought a gold membership

Now, I can understand something like when you go to the store to have maybe a little promo of "what's new" but beyond that, ads are unacceptable.

You can't buy hardware from Apple/Microsoft (1, Interesting)

tuppe666 (904118) | about 9 months ago | (#44200715)

Why are there even ads on the Xbox? After all you've:

A) Bought the console

B) Bought some games (presumably)

C) Quite possibly bought a gold membership

Now, I can understand something like when you go to the store to have maybe a little promo of "what's new" but beyond that, ads are unacceptable.

Except you don't buy anything anymore you don't own your xbox...games...service you license them. Suck it up or by an alternative product of which there is many. I have bought an OuYa.

Re:Why? (1)

Anonymous Coward | about 9 months ago | (#44200745)

Because they want more.

The money you gave them for the console wasn't enough. The money you gave for the games, and their cut of that, wasn't enough. The membership you bought wasn't enough. They want more. They want it all.

Apparently they actually believe that selling ads and making their paying customers sit through, or even force them to interact with, more ads, will not impact sales of the machine at all. Or at least impact it less than the money they'll make selling the ads.

Perhaps they see the future of the world, and it is Orwellian, with a monitoring device in every home -- and they've decided to BE that monitoring device. Fascism can be so profitable, after all.

Re:Why? (5, Insightful)

antdude (79039) | about 9 months ago | (#44200829)

Why do we still have ads on cable TV when it started with none decades ago?

Re:Why? (2)

Darkness404 (1287218) | about 9 months ago | (#44200843)

I don't know, and that's one of the reasons why I cut the cable a couple of years ago and why I've got Netflix (which is ad free) instead of Hulu Plus (which has ads).

Re:Why? (0)

Anonymous Coward | about 9 months ago | (#44200973)

Netflix is not ad free. After several movies I've watched on there trailers for house of cards and other shows interrupt the credits (which I personally enjoy watching). At least they don't charge much.

Re:Why? (1)

rsmith-mac (639075) | about 9 months ago | (#44200957)

The answer to both questions is the same: because subscription revenue alone no longer covers the costs of content and distribution. Advertising is why XBL is $50/year for all of the services they provide instead of $200 for fewer services. Or to use a cable TV example, it's why every channel producing scripted content isn't $15/month like HBO.

Which is not to say it's a great outcome, but the public has shown time and time again that they'll accept advertising in exchange for staving off service cost increases. As MS has found out, all of that content that makes users flock to XBL (and hopefully flock to XB1) is expensive.

Re:Why? (3, Insightful)

Clsid (564627) | about 9 months ago | (#44201051)

Problem is that all the "services" XBL provided for a fee, Sony provided for free on a PS3.

Re:Why? (1)

Darinbob (1142669) | about 9 months ago | (#44200907)

Everyone is convinced that earning $500 from a console sale is chump change compared to the pennies they can get from advertising!

Feedback Loop (5, Interesting)

Anonymous Coward | about 9 months ago | (#44201013)

They play adverts, they monitor the kinect camera, and they can see which ads have an effect and are watched. XBox is an ads mans wet dream. Never mind that its a customers nightmare.

Also the possibilities for profit are endless:

Suppose you are in the UK and have an XBox with Kinect. NSA can legally spy on Brits, so it buys spy time on XBox Kinects to watch a target. Turns on the camera, gets its surveillance data and hey presto, leverage. Maybe a politicians family is in, the son is smoking pot, that's paydirt and you as customer brought the surveillance camera into your own home and wired it up yourself and even pay for the connection to the NSA!

Would Microsoft sell them access? Well it provided live Skype taps, message+voice+video taps on Skype. And Skype must have some business model we can't see to justify its $7 billion price. So yeh, damn right!

Just what I've always wanted! (5, Funny)

SJHiIlman (2957043) | about 9 months ago | (#44200613)

When I want a game console, what I actually want are advertisements! And the Xbox One offers interactive advertisements, no less! Sure, you could just play games to get your fill of interactive content, but why play games when you could watch ads? Who plays games, anyway? Certainly not people who buy the Xbox One; they'll be too busy with ads.

Re:Just what I've always wanted! (5, Funny)

Freshly Exhumed (105597) | about 9 months ago | (#44200863)

Hello, this is the Sarcasm Detector. [slashdot.org] Your post has been flagged as "sarcastic" and will be deleted in 1 minute. If you are receiving this in error, please immediately gesture to your Kinect in a non-sarcastic manner. Thank you, and now a word from our sponsors before your game begins.

Heres a command.... (2, Insightful)

Anonymous Coward | about 9 months ago | (#44200627)

GO FUCK YOURSELVES MICROSOFT.

Make xbone free or fuck that fucking shit (0)

Anonymous Coward | about 9 months ago | (#44200645)

I need to patent game controller technology that reads your finger prints to sell your highly personalized data to anyone.

XBox One = Marketing platform (5, Insightful)

Anonymous Coward | about 9 months ago | (#44200659)

I'll say it again:

The primary purpose of the XBox One is to be a platform for selling ads. On the one hand, publishers no longer need to solicit for static advertising in games, now they can have Microsoft be the entire advertising platform. It's like embedding a Google ad on your blog and collecting the revenue, only now on a HUGE scale. On the other hand, no longer do advertisers need to pay a ton for static ads on pre-releae titles, hoping that the ad retains enough relevance to be beneficial to their business. Publishers win, Microsoft wins, and advertisers win. Welcome to the future!

Kinect is all about generating advertising hints. It just is. There's no other sane reason why it supposedly cannot be turned off. It's there to collect hints on your environment, feed them to the Bing ad platform, and generate in-game ads as a result.

The always-on, regularly dial-home connectivity scheme was all about exchanging advertising hints for ads. Microsoft can capture advertisers by guaranteeing nearly real-time freshness of their advertising.

And lastly, the "co-process in the cloud" is all about advertising. Polygons aren't going to be rendered in the cloud, ad textures are. Turn that off and I bet there will be a lot of empty textures in just about every XB1 game that comes out, from AAA titles to $5 throw-aways.

Microsoft is selling you to the advertisers. It's just as simple as that.

Parent speaks the truth (5, Informative)

Camael (1048726) | about 9 months ago | (#44201017)

Yup. MS said so themselves.

Xbox One built for ads from the ground up [sticktwiddlers.com]

So what about the future of advertising on the Xbox One? “It’s going to be an exciting transition though because the 360 console wasn’t built with advertising in mind, it was more of an afterthought, so we’ve had to adapt to the technology and how we work to fit them in to the console,” said Technical Account Manager for Xbox LIVE Advertising, “whereas this new one is going to have advertising in mind. So a lot of the limitations that we have now, hopefully the release of the boundaries will widened so the opportunities will be a lot greater.”

ads in win 8.1 too (0)

Anonymous Coward | about 9 months ago | (#44200669)

they are integrating ads in the coming win8.1 update too. i don't follow ms news much but i read somewhere that when you use the search function in 8.1 to launch something it will feature ads also. Is that true?

Re:ads in win 8.1 too (1)

Hsien-Ko (1090623) | about 9 months ago | (#44200737)

After Internet Explorer 4's "Desktop enhancements" gave you an ad-filled channelbar way back in 1997 as well as shipping Windows 98 with it, it's hard to believe it it's false.

Re:ads in win 8.1 too (1)

artor3 (1344997) | about 9 months ago | (#44201045)

It certainly looks that way. [forbes.com]

The article contains a quote offering a nice reminder of who Microsoft is really working for:

The goal, [Microsoft general manager David] Pann says, is to give advertisers access to consumers across a broader variety of their daily activities, not just when they’re overtly conducting a search.

I suppose that broader variety also includes gaming or watching movies.

Wonderful. (4, Funny)

jtownatpunk.net (245670) | about 9 months ago | (#44200677)

So will I have to run in place for ten seconds to skip a weight loss ad and play my game?

Re:Wonderful. (0)

Anonymous Coward | about 9 months ago | (#44200945)

That would be awesome. Invasive and corrupt as fuck but damn that would be funny. The ad won't go away until you jog in place for an hour.

NSA connect (0)

Anonymous Coward | about 9 months ago | (#44200679)

Any bets on how much Microsoft got for giving the NSA a backdoor into the Kinect cameras?

Re:NSA connect (-1)

Anonymous Coward | about 9 months ago | (#44201083)

NSA doesn't want to monitor your fat dickless self.

It's all about the camera. (1)

Anachragnome (1008495) | about 9 months ago | (#44200683)

It's all about the camera. The one in your living-room. Considering who Microsoft is working with these days, do you really want a camera in your living-room?

Too good to be true (0)

Anonymous Coward | about 9 months ago | (#44200699)

I know this is a feature all of us gamers have been waiting for years for.
Forget about occulous and all that crap give me targeted advertisements. I can't wait until my girlfriend walks by and my Xbox just streams non stop hooker ads and date services my demo loves so much.

Camera back at you (1)

gbnz (1860952) | about 9 months ago | (#44200707)

As if every government agency reading your stuff is not bad enough. The NSA can now watch what your doing in the living room. ..... will have to create cardboard cut outs to fool them into thinking I have the perfect family!

Interactive Ads? (1)

Bieeanda (961632) | about 9 months ago | (#44200709)

Yeah, that really isn't going to work. I mean, the only things that will be said to the screen will be a variety of invitations to sexual acts or to vacate.

I can picture conversations in my living room now (1)

Anonymous Coward | about 9 months ago | (#44200713)

Me: Hey Bob, did you hear about Kim Gong Eel's new rocket? It has a long tube with two balls attached for the explosives...
Bob: Wow really!? That sounds pretty neat, how does it.... whoah wait, why is your tv playing porn videos now?
Me: Oh don't worry about that, it's the new xbox connect one serving us ads... silly thing!

-- stoops

Re:I can picture conversations in my living room n (1)

RussR42 (779993) | about 9 months ago | (#44200841)

Farnsworth: "Shut up friends! My internet browser heard us saying the word Fry and it found a movie about Philip J. Fry for us. It also opened my calendar to Friday and ordered me some french fries."

Good luck with that, MS (0)

Anonymous Coward | about 9 months ago | (#44200721)

Just one more reason to not buy the console. It's almost like Microsoft begrudges the fact that they're selling a game console and would rather just sell an ad-delivery mechanism. A VERY expensive one, at that.

Sounds good to me (0)

Anonymous Coward | about 9 months ago | (#44200731)

If I get a game where I'm allowed to strange those stupid bone-eating people, I'll fucking buy whatever crap they have to sell to me, other than their stank-ass Chicken.

I do have standards.

Also let me dropkick those annoying Cellphone kids. Or at least the adult.

Will it understand vulgar commmands? (0)

Anonymous Coward | about 9 months ago | (#44200751)

I mean, after the novelty wears off and you get some stupid ad for adult diapers so you never have to get off the couch again for the 158th time, will it understand the command to go fuck itself and just skip to the end or will it annoy you yet again with having to wait....and say a word.....then wait....then say another word....and force negative engagement until users hate the console far more than they hate the advertisers?

Fucking brilliant MS. Fucking Brilliant. If nothing else manages to kill the Xbox console, this will.

Good god man (0)

Anonymous Coward | about 9 months ago | (#44200775)

I only hope this piece of shit comes with a free vasectomy, cause any idiot that buys one SHOULD NOT reproduce. Even on accident!

Most negative publicity... (2)

Darkness404 (1287218) | about 9 months ago | (#44200785)

This is perhaps the most negative publicity that I've seen for a console before it even came out. Even the failures like the 3DO had great publicity (the 3DO was named Time's 'product of the year')

Has there been -anything- positive that has come out of the Xbox One's pre-launch that hasn't just been damage control?

Re:Most negative publicity... (0)

Anonymous Coward | about 9 months ago | (#44200921)

3DO was killed by the manufacturers trying to sell it at the same price as deluxe media players instead of treating it like a gaming machine.

The nearest to the current situation I can see is when Sega screwed up horribly with the Saturn (curiously pushed into it by Sony too), but even that had entirely to do with Sega not knowing what they were doing, rather than actively going against the players.

No Thanks, Ballmer (0)

Anonymous Coward | about 9 months ago | (#44200795)

No thanks, Ballmer.
PS4 preordered.
Fuck that shit.

Idiocracy... (2)

turp182 (1020263) | about 9 months ago | (#44200799)

Here's the new screen layout:
http://codinghorror.typepad.com/.a/6a0120a85dcdae970b0120a86dd2e5970b-pi [typepad.com]

To some degree we are getting there (it's worse on the XBox 360):
http://cdn-static.zdnet.com/i/r/story/70/00/002993/original/w8rtm-windows-8-start-620x.jpg?hash=MwZ2ZmL2AQ [zdnet.com]

And Mike Judge is a god in my mind: Idiocracy, Office Space (I wore a suit for a few years early on) and Beavis and Butthead.

Anyway, I have to get back to Aww my Balls. Stop interrupting me. You broke my apartment.

Huh! I just got it (3, Interesting)

93 Escort Wagon (326346) | about 9 months ago | (#44200809)

Looking at a still photo of the XBox One screen just made me realize... it finally dawned on me where Microsoft got the idea for the start screen tiles on XBox and Windows 8.

It's the Wii. All they've done is let you have some of the boxes be bigger than the others - but it's basically the Wii's interface that Nintendo released in 2006.

Even the ads. The Wii used the boxes for the Shop to advertise stuff you could buy.

Going to be some fun parsing there (0)

Anonymous Coward | about 9 months ago | (#44200823)

I can only imagine how much fun the parsing team is going to have testing all the likely responses:

* fuck off
* seriously, eat a dick MS
* get this fucking ad off my TV
* wtf I paid for this piece of shit and now it's spamming me with fucking ads
* hang on, let me get my sledgehammer
* NO CARRIER - Kinect signal lost

I prefer... (0)

Anonymous Coward | about 9 months ago | (#44200839)

If I had the choice between a game system that served up ads by watching me while I was playing , vs dipping my legs, covered in hot sauce, into a pool of starving piranhas... I'd take my chances with the fish.

A million sales execs get excited in their pants (0)

Anonymous Coward | about 9 months ago | (#44200875)

Kinect> Posture detected: hunched
message: "Dear Product, how about a nice gallon of doublechockolate ice cream? Now only 4.99 with free delivery!"

Kinect> Event detected: spill
message: "Dear Product, get a new couch today! Now available in <matching color>!"

NO ADS (1)

Seumas (6865) | about 9 months ago | (#44200889)

For $500+$60/yr +$65/game + $??? for all the peripherals over the years I DO NOT WANT MOTHER FUCKING ADVERTISING... PERIOD.

Last xbox? (0)

Anonymous Coward | about 9 months ago | (#44200897)

Love our xbox with Kinect. If this is true will switch to something more consumer friendly.

Yea this will work good (0)

Anonymous Coward | about 9 months ago | (#44200969)

Kinect may offer you a 'Choose Your Own Adventure' style narrative in which you speak commands or give orders to an ad as its playing to change the final outcome.

User: Shut the fuck up
Ad: But
User: Fuck off

Do they really think we as a society love ads or some shit? Seriousely thats why Adblock plus is so freaking popular nowadays on browsers as it is because if it wasn't the webs a pretty messed up place even more so.

What ad really need (4, Insightful)

EZLeeAmused (869996) | about 9 months ago | (#44201055)

I usually use a site as a landing page and reflexively go to my intended site (email, calendar, etc) from there, or I'm on some other site with links out. Sometimes, as soon as I click a link to where I want to go, I notice an ad on the originating page for something I actually might be interested in. But when I go back to that page, I rarely can get a repeat performance of the original ad; surprisingly I seem to get a cycle of the about a half dozen others, but rarely including the first. There should be some way to force an affinity between ads and the back button. After all, I'm not likely to bounce on the refresh button just to see what different ads come up, but it is possible that I might use the back button to get back to something I was interested in.

Can anybody tell me... (2)

not_surt (1293182) | about 9 months ago | (#44201071)

Why does my Xbone keep serving me ads for lotion and tissues? Surely it can see I already have plenty at hand.

Unsourced speculation? (0)

Anonymous Coward | about 9 months ago | (#44201087)

Where's the source for this story? I just see a bunch of bold claims with nothing to back them up.

Can see in infra-red? (1)

sasparillascott (1267058) | about 9 months ago | (#44201093)

Based on comments from Microsoft, supposedly the Kinect can see where the blood is going in your body, if your hands were hot etc. (i.e. see in infrared wavelengths in addition to visual) via "active infrared". This would also mean it would be able to look through (to an extent) light clothing. How the bozo's at the top of Microsoft thought this was a good idea is hard to fathom - as this will blow up in their faces (another thing, yet again).
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