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Microsoft Slashes Prices On Surface

timothy posted about a year ago | from the prices-are-only-skin-deep dept.

Microsoft 330

McGruber writes "Thursday, The Verge broke the news that Microsoft was slashing the price of its tablets — the price of the 32-gig Surface RT plummeted by 42%! Staples, TigerDirect and many other retailers are already selling the tablets at the lowered prices. I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?"

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Price Adjustment (5, Informative)

Oysterville (2944937) | about a year ago | (#44279221)

I doubt that Microsoft will do much of anything for those early adopters, but check with your place of purchase. Frequently they have a price guarantee that will cover price adjustments both at that store and with competitors.

Re:Price Adjustment (5, Funny)

Jeremiah Cornelius (137) | about a year ago | (#44279329)

"I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?"

Salute them as 'early adopters' and congratulate them for getting in early to avoid the rush.

Re:Price Adjustment (5, Informative)

hairyfeet (841228) | about a year ago | (#44279449)

Meh if you were dumb enough to buy one early? Sorry but you kinda deserved the wallet ding for failing to pay attention. Pretty much all of the media had already panned the thing, they were selling it for MORE than an iPad, the Surface had giant FAIL written all over it almost from the start so anybody with any common sense should have figured they'd either have to take a hell of a price drop or end up with a warehouse full of shit they couldn't sell. Folks forget that computer chips have a shelf life, if you don't move the units its soon badly outdated compared to what is on the market and nobody will buy it.

Honestly I wouldn't even buy it at the current price, the tegra 3 was never that great a chip to start with and thanks to bad design on the part of MSFT the Surface can't even take advantage of the fifth core on the tegra 3 so the battery life will be worse than Android on it. Maybe if it hits below $145 it might be worth playing with, but considering we are talking about a company with a history of abandoning products that don't become hits (Zune, Sidekick,Kin,WinPhone 7) do you REALLY want to take the chance?

Mark my words by xmas these things will either be on woot! at $100 or less like the Touchpad or they'll end up in a landfill somewhere, Anything to do with WinRT seems to be destined to fail, hence why nearly all the OEMs canceled their WinRT offerings.

Re:Price Adjustment (4, Interesting)

Billly Gates (198444) | about a year ago | (#44279531)

So the more intellectual question is what is next if the surface fails?

I do not know of any ARM rt devices out there. I heard a rumor about an Acer but have never seen it.

Will this mean Windows 9 will be part of the WIndows 7 lineage and not WIndows 8/Windows mobile? Or will MS try a surface 2 and keep blowing money into it like they did with Bing and xbox for over a half a decade before they broke even? (Does bing make money yet?)

Personally I kind of got excited when it came out as Apple has a monopoly on the tablet market since they banned Samsung and other droid tablets out of the market here in the US for using icons and rounded corners. I have seen 1 android tablet in my lifetime by someone and that is it as everyone loves their ipads. But the surface lacked even a GPU unit and no cell phone service WTF. How usefull is this POS if I can not even get a map and weather reports if I am on the road? Seriously.

The surface pro still doesn't have either making it just a laptop and not a tablet and no disk space

Re:Price Adjustment (1)

Billly Gates (198444) | about a year ago | (#44279547)

Doh, GPS unit not GPU. Typo

Re:Price Adjustment (5, Insightful)

roc97007 (608802) | about a year ago | (#44279535)

> the Surface had giant FAIL written all over it almost from the start

Well, the RT definitely did. I don't think it's clear yet whether the "Surface Pro" (or whatever they called it -- the one on Intel that actually runs Windows) is worthy of the FAIL sticker just yet.

It's important to keep the RT (WinCE warmed over) and the Pro separate. They're distinct products. Although, I wonder whether the RT is dragging the Pro down with it.

Re:Price Adjustment (4, Interesting)

ericloewe (2129490) | about a year ago | (#44279715)

I firmly believe that the Surface Pro has, at the very least, a decent niche with only two competitors: Samsung Ativ Smart PC/Smart PC Pro and Sony Vaio duo 11/13. The former has atrocious build quality (keyboard connector has one pin covered by plastic) and shows signs of being rushed to market (Even the official screen protector film is labeled inside-out). The latter is heavy, has an inferior digitizer (Wacom on Surface Pro/Samsungs vs. N-Trig) and in my experience, Sony does its best to sneak out of paying for warranty repairs. Additionally, both have questionable software at best (Horrible Samsung drivers, traditional Sony bloatware).

Re:Price Adjustment (1)

spire3661 (1038968) | about a year ago | (#44279793)

Sony does not like supporting their computers. Dont buy them, no matter how sexy their hardware is.

Re:Price Adjustment (2, Interesting)

oPless (63249) | about a year ago | (#44279815)

It's important to keep the RT (WinCE warmed over)

WRONG It's actually windows 8 compiled for arm.

Re:Price Adjustment (2)

Flere Imsaho (786612) | about a year ago | (#44279741)

You had me at "Meh if you were dumb enough to buy one"

Re:Price Adjustment (3, Interesting)

umafuckit (2980809) | about a year ago | (#44279797)

... but considering we are talking about a company with a history of abandoning products that don't become hits (Zune, Sidekick,Kin,WinPhone 7) do you REALLY want to take the chance?

I'm no MSFT fan, but another way of saying this is that they abandoned products that weren't profitable. Why would any company do otherwise?

How about a free brown Zune? (5, Funny)

dottrap (1897528) | about a year ago | (#44279749)

"I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?"

Microsoft has great products they can use to compensate those early adopters.

How about a brown Zune?
(http://en.wikipedia.org/wiki/Zune#Sales)

Or maybe a WebTV?
(http://slashdot.org/story/13/07/07/1224244/microsoft-says-goodbye-to-webtvmsn-tv)

Well Zune Pass has got to work (ForSure)!

Re:Price Adjustment (2)

auric_dude (610172) | about a year ago | (#44279343)

Caveat emptor, anyone?

Re:Price Adjustment (0)

Anonymous Coward | about a year ago | (#44279633)

They should not be required to do anything (unless they promised so beforehand - or offering some kind of price guarantee as mentioned elsewhere in comments). The people who bought it at the original price must have thought it was worth that price and must also have been aware that waiting would most likely give them a reduced price. none of this should surprise anyone. it is pure supply and demand at work - unless they were somehow forced by microsoft to buy right away? I know MS is not exactly known for fair business practices, but i doubt they went as far as putting a gun to anyones head yet :-)

Linux? (4, Interesting)

frisket (149522) | about a year ago | (#44279225)

Can I install Linux on one of these? Android?

Re:Linux? (5, Informative)

supersat (639745) | about a year ago | (#44279303)

No. The bootloader is locked down, and since there are code signing requirements for apps, you can't even run a VM.

Re:Linux? (1)

Charliemopps (1157495) | about a year ago | (#44279759)

Yea, so for $350 these are still basically just expensive paperweights.

Re:Linux? (2)

oPless (63249) | about a year ago | (#44279819)

You can jailbreak all winRT devices.

Not yet cheap enough to build a Beowolf Cluster (1)

jfdavis668 (1414919) | about a year ago | (#44279549)

But imagine the one you could build!

Re:Linux? (2, Funny)

ArchieBunker (132337) | about a year ago | (#44279671)

Help me I am trying to swap my Ford engine for a Chevy and it won't fit!

Re:Linux? (4, Informative)

sjames (1099) | about a year ago | (#44279713)

I have seen that done actually!

It seems that neither Ford nor Chevy go out of their way to make that any harder than it naturally is, unlike Microsoft.

Re:Linux? (1)

lister king of smeg (2481612) | about a year ago | (#44279687)

I have wondered that myself, I know it requires a signed kernel and you can not turn off secure boot, but many distros are having Microsoft sign their kernels and bootloaders, ubuntu has paid the ms signing fee as I understand, so would it be possible to boot ubuntu on rt?

Still overpriced (5, Funny)

waddgodd (34934) | about a year ago | (#44279229)

It's a first-gen hardware product from Microsoft, they should have to pay you for the headaches you're inevitably going to have

WOOT! (1)

Jeremiah Cornelius (137) | about a year ago | (#44279347)

Just wait... $149, nine months from now.

Re:WOOT! (2)

roc97007 (608802) | about a year ago | (#44279545)

Just wait... $149, nine months from now.

And by then, someone will have worked out how to install Android on it.

Re:Still overpriced (0)

Anonymous Coward | about a year ago | (#44279355)

Agree. The best thing for these devices is land fill. They have no purpose existing.

Re:Still overpriced (4, Insightful)

roc97007 (608802) | about a year ago | (#44279551)

Agree. The best thing for these devices is land fill. They have no purpose existing.

The hardware is interesting; it's the OS (Windows RT) that's sinking it. If we could figure out how to install something else, the device might get a new lease on life.

Re:Still overpriced (2)

oPless (63249) | about a year ago | (#44279829)

Agree. The best thing for these devices is land fill. They have no purpose existing.

The hardware is interesting; it's the OS (Windows RT) that's sinking it. If we could figure out how to install something else, the device might get a new lease on life.

You can jailbreak it. XDA Forums have a list of apps recompiled for it. You can also run powershell and .net apps.

They are in such demand (4, Insightful)

hsmith (818216) | about a year ago | (#44279233)

That microsoft has to slash the price to fight off people wanting to buy them?

Is that the correct spin?

Lets face it. Microsoft has tried to push the "Convertible laptop / tablet" on the market since 2000 (even before maybe?) - and no one wants it. They simply cannot grasp that it isn't what the consumer (even enterprise wants). People want tablets to consume content, not create it.

Re:They are in such demand (5, Informative)

supersat (639745) | about a year ago | (#44279325)

The only content you can create on the Surface are Office docs. And only personal content -- use of the included Office software for any organization (including non-profits) requires a separate, full Office license.

Re:They are in such demand (2)

Compuser (14899) | about a year ago | (#44279377)

That is not exactly true. I would want a Surface badly. However, the only version that has a worthwhile ecosystem of software is the Pro tablet (full Windows version). And the Pro tablet is about 4X overpriced.

If MS came to market with only 128Gb Surface pro, threw in a cover keyboard and priced the package at $300, then it would fly off the shelves. Just becuase they mis-priced the offering does not mean noone wants it.

Re:They are in such demand (0)

Anonymous Coward | about a year ago | (#44279411)

If MS came to market with only 128Gb Surface pro, threw in a cover keyboard and priced the package at $300, then it would fly off the shelves.

Sure, at a loss to anyone selling them.

Re:They are in such demand (4, Funny)

Blaskowicz (634489) | about a year ago | (#44279473)

Well, I want coke to cost 1 euro per gram, also retail Windows 8 should cost 10 euros and Windows Server 2012 Datacenter would cost 80 euros at most (granting you a license to install on 15 physical machines).
That's not possible yet, so an option is to get drunk with red wine and use linux.

Re:They are in such demand (1)

roc97007 (608802) | about a year ago | (#44279567)

That is not exactly true. I would want a Surface badly. However, the only version that has a worthwhile ecosystem of software is the Pro tablet (full Windows version). And the Pro tablet is about 4X overpriced.

If MS came to market with only 128Gb Surface pro, threw in a cover keyboard and priced the package at $300, then it would fly off the shelves. Just becuase they mis-priced the offering does not mean noone wants it.

True for the most part, although you still have to deal with Windows 8. Throw in Win7 and it's a deal.

Re:They are in such demand (2)

ericloewe (2129490) | about a year ago | (#44279721)

300 bucks pays for the processor and the screen, maybe. Your expectations are unreasonable.

Re:They are in such demand (1)

spire3661 (1038968) | about a year ago | (#44279825)

Microsoft's understanding of the market is what is unreasonable. This thing should be dirt cheap. It is badly engineered and for the realities of the current market. RT was MS doing what MS always does, pulling its deformed dick out and expecting us to marvel at it.

Re:They are in such demand (5, Insightful)

Dupple (1016592) | about a year ago | (#44279385)

While it's quite possible to 'create' and do 'useful work' on a tablet it certainly seems more geared towards consumption. What Microsoft hasn't understood is that people use their software because they have to at work.

Office is not compelling. IE is not compelling. This is Microsofts attempt to move their monopoly to a new computing sector. It won't work. People don't want to use their software.

Oh wow! (0)

filmorris (2466940) | about a year ago | (#44279239)

This is really news! Such a technologic breakthrough must be immediately reported! "I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?" If we needed more confirmation that this was a BS submission, this cleared any doubt.

Re:Oh wow! (1, Insightful)

symbolset (646467) | about a year ago | (#44279517)

This is the submit story button. [slashdot.org] It doesn't render properly on the /. page for IE users, nor for users on Microsoft's /8 IP block. This is a bug in the slashcode introduced during the Get The Facts campaign and it helps cut down on spam submissions. When you get home install a proper browser and click on it regularly, and suddenly slashdot articles will be more to your liking.

Is it possible to run Linux on these? (0)

Anonymous Coward | about a year ago | (#44279241)

I don't want a Windows tablet, but it seems like some good cheap hardware. Is it possible to put another operating system on these to make them more usable?

Re:Is it possible to run Linux on these? (4, Informative)

phantomfive (622387) | about a year ago | (#44279315)

After the price cut, it still costs $349 for the cheapest model. Might as well get a ipad mini, or Galaxy Tab if you want Linux.

serious problem (5, Insightful)

phantomfive (622387) | about a year ago | (#44279263)

I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?"

Really, if those people joined together they might be able fill a Starbucks. Imagine if they started a protest against Microsoft, the damage they could do......

Microsoft will do the same thing they did when they came out with the Zune to help all those people who bought "Plays For Sure" music, nothing at all.

Re:serious problem (2)

tsa (15680) | about a year ago | (#44279491)

OK but when Microsoft says it "Plays for sure" you can be sure that it doesn't, otherwise they wouldn't put so much emphasis on a simple thing like playing music.

Re:serious problem (1)

roc97007 (608802) | about a year ago | (#44279579)

OK but when Microsoft says it "Plays for sure" you can be sure that it doesn't, otherwise they wouldn't put so much emphasis on a simple thing like playing music.

...and now the Microsoft marketing guys are overusing the phrase "it just works". Hmm.

What Microsoft will do about previous customers? (5, Insightful)

cold fjord (826450) | about a year ago | (#44279281)

Cash the check.

Re:What Microsoft will do about previous customers (0)

Anonymous Coward | about a year ago | (#44279437)

Seriously, why would they do anything? Bad timing. Sucks for you, they don't have to give a shit about it.

Re:What Microsoft will do about previous customers (0)

Anonymous Coward | about a year ago | (#44279607)

It's not like the value to the previous owners suddenly dropped (unless they thought the thing had resale value, in which case ha!, sorry about your multi-faceted stupidity).

We should have been asking about what MS was going to do about the unfortunate customers when the thing first came out! I'm sure these people have had plenty of time to come to terms with their regrettable purchase.

Re:What Microsoft will do about previous customers (1)

houghi (78078) | about a year ago | (#44279463)

Funny? I would say "Obviously." If I do a purchase, I pay the price at that moment, not the price of yesterday. Not the price of tomorrow.
If you want to pay less for your hardware, all you have to do is wait.

For those who say that there are no stupid questions, here is the exception on that rule.

Eh? (0)

Anonymous Coward | about a year ago | (#44279285)

I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?

The same thing most businesses do when you buy before a sale: nothing.

People who bought prior to price drop (1)

mysidia (191772) | about a year ago | (#44279295)

I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?

MS should do nothing. They were among the few people to buy something above the value the market would ultimately be willing to accept.

This is not Microsoft's responsibility to deal with.

When you buy something, you should be doing your due diligence to make sure you are getting more in product value than cash value you are trading for it.

If you make a bad trade: it's not the manufacturer's duty to try and console you about your decisionmaking error.

Re:People who bought prior to price drop (1)

roc97007 (608802) | about a year ago | (#44279587)

I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?

MS should do nothing. They were among the few people to buy something above the value the market would ultimately be willing to accept.

This is not Microsoft's responsibility to deal with.

When you buy something, you should be doing your due diligence to make sure you are getting more in product value than cash value you are trading for it.

If you make a bad trade: it's not the manufacturer's duty to try and console you about your decisionmaking error.

Agreed. In all fairness, I feel the same about the iphone. I appear to be alone in that, though.

Bad math (5, Informative)

Dan East (318230) | about a year ago | (#44279311)

the price of the 32-gig Surface RT plummeted by 42%

That's wrong - the price has been reduced by 30%. The new price of the 32 gig Surface is $349. The original price was $499 (the price of all models is being reduced by $150). You divide the discount by the original price, not the new reduced price, to find the percentage reduction. 150/499=30% (150/349 is indeed 42%, but that is meaningless in this case)

Re:Bad math (0, Troll)

lightbox32 (1903946) | about a year ago | (#44279521)

Actually, it is a 70% reduction from list price. $150 is 30% of $499, or in other words, a 70% reduction.

Re:Bad math (1)

wonkey_monkey (2592601) | about a year ago | (#44279669)

It's a reduction to 70% of list price, but a reduction by 30% from list price. I would argue that the commonly understood meaning of "70% reduction" would be a reduction by 70% from, not to/of.

Re:Bad math (0)

ahabswhale (1189519) | about a year ago | (#44279701)

Where the fuck did you go to school? You need to get your money back. I suck at math and even I can see you have no idea what you're talking about.

Re:Bad math (2)

roc97007 (608802) | about a year ago | (#44279605)

> The new price of the 32 gig Surface is $349.

It's STILL that high? Why is this even news? "Today the Surface RT went from really stupendously overpriced to merely shockingly overpriced." Move along, nothing to see here.

Cough.. HP Touchpad Cough... (5, Insightful)

maudface (1313935) | about a year ago | (#44279319)

This remind people of anything much?

Entirely unsurprising, good riddance.

Re:Cough.. HP Touchpad Cough... (3, Interesting)

bored (40072) | about a year ago | (#44279461)

The difference with the touchpad is that the fire-sale price was 1/2 to 1/3 of these devices.

Furthermore, it wasn't nearly as locked down. There are some fairly nice android distributions for the touchpad, and it was as easy to root as typing "webos20090606" into the search bar. Plus, there is a fairly large homebrew community, providing everything from an xserver and ubuntu like environments to popular game emulators (NES/etc) allowing access to large catalogs of applications not originally written for the device.

Best darn $250 i've spent in years (I got one with a touchstone, case and keyboard), as I also provide one of the more popular applications in the app store and its more than paid for the device and the few dozen hours I spent porting/writting the app.

I'd buy one for $149 (0)

Anonymous Coward | about a year ago | (#44279537)

Which is how much I paid for a 32gb Touchpad.

Re:Cough.. HP Touchpad Cough... (1)

roc97007 (608802) | about a year ago | (#44279615)

The difference is, HP intentionally killed the Touchpad. They bought the IP, released the product, and then lost their nerve. This is almost the opposite of what is happening with the RT.

Nothing? (1)

Anonymous Coward | about a year ago | (#44279321)

>> I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?

I'm sure they'll both be very upset.

Better idea - inform the consumer (5, Insightful)

Picass0 (147474) | about a year ago | (#44279333)

Right now MS adverts for the surface are nothing more than hipster dipshits dancing on a boardroom table and spining the Surface around. There is nothing infomative, nothing to tell the consumer why they might consider purchasing this vs. an Ipad or a decent Android tablet.

MS can't act like Apple. People already know why they might like to have an iPad. They either own one or have a fiend who does. Surface doesn't have familiarity to fall back on. It looks like an overgrown Zune and unless MS tells people otherwise they will assume it's just an "also ran" in the tablet race.

Slashing prices it nice but it reaks of desperation. I might be tempted to think they are dumping existing inventory prior to dropping the product line.

Re:Better idea - inform the consumer (1)

Anonymous Coward | about a year ago | (#44279433)

Yep, you've hit the nail on the head. The marketing strategy for the Surface sucks, which is sad because it's actually a worthwhile bit of hardware, and very different from the iPad and other tablets you might find. If they would bother to educate the consumer about the differences they would doubtless sell a lot more of them.

Re:Better idea - inform the consumer (1)

93 Escort Wagon (326346) | about a year ago | (#44279523)

It's not really news that a Microsoft marketing strategy sucks. For such a big, rich company - they sure don't seem to know how to pick a decent ad agency.

Actually that's not really fair to the agencies involved. I know someone who has worked on numerous product launch campaigns for Microsoft. According to him, invariably someone high up at Microsoft screws up the campaign by insisting something irrelevant be included, some unimportant feature be given the main highlight... or even rewriting the entire campaign themselves! It really sounds bizarre. It used to bother him, but since he's a freelancer and they pay really well, he's learned to live with it (and gets professional fulfillment from the work he does for *other* companies).

Re:Better idea - inform the consumer (0)

symbolset (646467) | about a year ago | (#44279725)

I have long felt that Microsoft executive work with ad creatives is so bad that by the time it is ready the creators' job has turned from "shine" to "how badly can I mess this up as a grudge and still get it approved? " The answer is of course so hilariously bad that as parody it is the fufillment creatives need.

Re:Better idea - inform the consumer (0)

Anonymous Coward | about a year ago | (#44279833)

If you want to look how much a Microsoft ad turns into a parody, take a look at the Windows 7 "hosting your launch party".

http://www.youtube.com/watch?v=1cX4t5-YpHQ

Seriously this is real. Try not to throw up.

Re:Better idea - inform the consumer (1)

ffejie (779512) | about a year ago | (#44279529)

These ads seem to be everywhere for me. Isn't this what you're advocating for? Less talking [youtube.com] .

I think the ads are quite effective, but I still don't know anyone who has a Surface.

Re:Better idea - inform the consumer (1)

ffejie (779512) | about a year ago | (#44279571)

On second view, these are actually Windows 8 ads, showing an Asus tablet ... whoops.

Re:Better idea - inform the consumer (0)

Anonymous Coward | about a year ago | (#44279465)

I'd buy one for under $100.

Re:Better idea - inform the consumer (0)

Anonymous Coward | about a year ago | (#44279733)

I will think about it when they GIVE me $100 to use that thing..

You even cannot put Linux on it because it is hard-wired locked down. And Windows RT is nearly useless because you cannot run anything usefull on it. Maybe if they put clippy (RT) on it I will lower my price to $50. A good laugh must be -something- worth yes?

Re:Better idea - inform the consumer (2)

roc97007 (608802) | about a year ago | (#44279471)

Right now MS adverts for the surface are nothing more than hipster dipshits dancing on a boardroom table and spining the Surface around. There is nothing infomative, nothing to tell the consumer why they might consider purchasing this vs. an Ipad or a decent Android tablet.

I have come to suspect the reason for this is that there is no reason to purchase this device, and they know it.

MS can't act like Apple. People already know why they might like to have an iPad. They either own one or have a fiend who does. Surface doesn't have familiarity to fall back on. It looks like an overgrown Zune and unless MS tells people otherwise they will assume it's just an "also ran" in the tablet race.

Slashing prices it nice but it reaks of desperation. I might be tempted to think they are dumping existing inventory prior to dropping the product line.

Oh, MS *can* act like Apple in this way, and I would fully expect them to. For a long long time, Microsoft ruled certain segments of the market, (still does, in fact) and "you'll buy it because it's Windows" has been ingrained in Microsoft corporate culture for so long that they can't help but continue to act like that, even in areas where it's clearly not working for them. It'd take a complete revamp of the culture in order to act differently.

Not only does the price drop smell like desperation, I suspect it's actually damaging in the long run, for the reasons you mention.

Re:Better idea - inform the consumer (5, Insightful)

jfruh (300774) | about a year ago | (#44279505)

Right now MS adverts for the surface are nothing more than hipster dipshits dancing on a boardroom table and spining the Surface around ... MS can't act like Apple.

iPad and iPhone ads are actually pretty good about showing you in succinct ways what you can do with the product. They're usually made up of quick, targeted clips of apps in use. It's kind of flabbergasted me that Microsoft hasn't done the same thing with their TV ads, especially when it comes to Office. It's almost as if their marketing dept. came to the conclusion that "We have to fight Apple on their own terms" without actually sitting down to watch how Apple markets its products.

Re:Better idea - inform the consumer (1)

ffejie (779512) | about a year ago | (#44279553)

iPad and iPhone ads are actually pretty good about showing you in succinct ways what you can do with the product.

They were solely focused on use cases, until these series of ads came out. Our signature. [youtube.com] I find these ads ridiculously pretentious. Apple has earned that right to be pretentious, but I do wish they went back to their old style of showing the product doing something cool.

Re:Better idea - inform the consumer (1)

roc97007 (608802) | about a year ago | (#44279623)

> It's kind of flabbergasted me that Microsoft hasn't done the same thing with their TV ads

I'm not surprised at all. It's not possible to demonstrate actually apps and not have the consumer coming away thinking "it's just like Windows, only smaller".

Re:Better idea - inform the consumer (0)

Anonymous Coward | about a year ago | (#44279649)

they should make fun of the users of the top two vendors resulting in alienating about 90% of potential customers. That's what the do with their Windows Phone phone advertising and it's working out wonderfully for that product.

Not the Balmer! (1)

Ian A. Shill (2791091) | about a year ago | (#44279341)

I am no Steve Ballmer (I can never decide where to put the chairs). I would however, be well prepared for the meeting tomorrow morning. My suggestion would be a nice thank-you card and a voucher for a free upgraded ultra-sensitive microphone for your XBox One.

I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?"

Re:Not the Balmer! (1)

roc97007 (608802) | about a year ago | (#44279643)

I am no Steve Ballmer (I can never decide where to put the chairs). I would however, be well prepared for the meeting tomorrow morning. My suggestion would be a nice thank-you card and a voucher for a free upgraded ultra-sensitive microphone for your XBox One.

I wonder what Microsoft will do for customers who purchased a tablet right before the price drop?"

God, that's funny. I just had an epiphany. When it's time to rearrange the deck chairs (think about it...) Ballmer will have gotten good enough to just toss them to the correct spot.

why should MS do anything? (0)

Anonymous Coward | about a year ago | (#44279351)

Those who bought it at the original price thought that it was a reasonable price they wanted to pay when they bought it, why would the new price change that ?

At $39.99, they'll be a total bargain (1)

tutufan (2857787) | about a year ago | (#44279353)

But until then, they're kind of pitiful...

Re:At $39.99, they'll be a total bargain (1)

1s44c (552956) | about a year ago | (#44279401)

Why pay $39.99 for something to squash spiders when you can buy a large book for less?

perfect product, how could u not want it (1)

Anonymous Coward | about a year ago | (#44279365)

They took their familiar desktop user interface millions of content creators know well and changed it to the Metro tile thing. Brilliant!
They took the OS which was wedded to x86 and moved parts of it to the ARM architecture. Content creators applications don't run on ARM.
They took the laptop content creators know and made it a touch based tablet based on an ARM SoC. Brilliant!
They created a magnetic keyboard to add to the tablet so people can have a keyboard like a laptop but it costs extra. Brilliant!
They advertise the product as cool because it makes a clicking sound when you put the keyboard on the tablet and pretend it is a laptop. But it's not a laptop because content creators applications don't run on it.

How could they lose?
   

Translation: (2)

1s44c (552956) | about a year ago | (#44279391)

"Everything else failed, lets sell them at cost price."

Re:Translation: (2)

roc97007 (608802) | about a year ago | (#44279653)

"Everything else failed, lets sell them at cost price."

But but but... did they really cost $350 to produce? Cost must have been lower than that, right?

This is great news! (0)

roc97007 (608802) | about a year ago | (#44279419)

I wasn't planning to buy a Surface RT, but at these prices, how could I resist?

Just kidding. If they gave me one, I'd give it back.

Awesome! (1)

elabs (2539572) | about a year ago | (#44279431)

That's a fantastic deal, especially now that RT devices come with Outlook. I need to pick one of these up.

Re:Awesome! (1)

93 Escort Wagon (326346) | about a year ago | (#44279533)

$349 is a lot to spend just for Outlook.

Re:Awesome! (3, Funny)

roc97007 (608802) | about a year ago | (#44279659)

That's a fantastic deal, especially now that RT devices come with Outlook. I need to pick one of these up.

But... didn't the company issue you one?

Newegg (0)

Anonymous Coward | about a year ago | (#44279479)

Tiger's direct? Staples?

Seriously? Who the fuck uses that shit?

slashvertising (1)

Anonymous Coward | about a year ago | (#44279515)

This is just an advertisement for a sale, including where to buy them.

I am extra suspicious about an MS stories here, after this:
"Longtime Microsoft Booster Becomes Senior Editor at Slashdot"
http://techrights.org/2013/07/11/slashdot-nicholas-kolakowski/
Beware of increasing MS astroturfing around here!

Imagine this... (0)

Anonymous Coward | about a year ago | (#44279555)

...You buy your Surface Tablet, go to use the new Windows 8 search "features" (ads), and find that prices have been slashed by Microsoft on the Surface Tablet! :)

Still costs $449 or $549 (1)

Blaskowicz (634489) | about a year ago | (#44279557)

If you want the plastic keyboard shown in ads, that's $100 and if you want 64GB flash instead of 32GB that's another $100 (dunno if the tablet has micro SD?)

That can be serious desktop or laptop money. For instance here [ldlc.com] 's a 11.6" laptop with ivy bridge Celeron, 240GB flash, bluetooth 4.0 for about what a keyboard + 64GB Surface costs.

RT is the one that sucks and no one wants. (0)

Anonymous Coward | about a year ago | (#44279563)

Lower the price of the other one 50 percent and it will be priced right too.
Who did they think they are twice as good as a apple.
roflmao/.

Sad thing is (1, Informative)

obarthelemy (160321) | about a year ago | (#44279611)

Even at that price, I'd probably not buy a Surface-RT if my current Android broke. And looking around me, I find nobody I'd recommend it to: you have to
- need Office
- but no other Windows App because those don't run on RT (bneither does AD, Outlook... none of the "pro" stuff)
- and no other serious App in general, because Win8-RT is still missing a *good* apps for the basics (RSS, dlna, multi-format video player, etc etc)
- no games except a handful
- not want 7", nor any weird stuff (phone with your 3G...)
- be able to make do with a quite retarded OS. I've just finished setting up a "metro" Win8 desktop for the 'rents; Metro is a compendium of UI miscues, functionality holes, and bugs. Live tiles are semi-nice, until you realize there's about 8 of them, of which 4 are useless. Not even a *clock* for chrissake.
- be able to cope not only with random featuritis (hey, let's make IE metro-like when it's the default browser, and not Metro-like when it isn't), but also random de-featuritis (hey, now that people have gotten used to Facebook photos on their screensaver, let's cut that !)

Last time I had to deal with MS in mobile, they explained to me nicely that no, my (just bought) HTC HD2 coudln't synch with my (just bought) Windows computer, that it was normal, and that there were no plans to make the 2 sync. I dropped them right there, and they're staying dropped until they come up with something Real Good. Win8, Win8 RT, and the Surfaces certainly aren't it. Even the Nokia cameras aren't.

Re:Sad thing is (0)

Anonymous Coward | about a year ago | (#44279823)

But does Android come with a proportional font?

YUO FAIL iT (-1)

Anonymous Coward | about a year ago | (#44279617)

As ho8e of the [goat.cx]

HP TouchPads... (1)

gQuigs (913879) | about a year ago | (#44279641)

This is what happened right before HP gave up on tablets...

Obligatory question (1)

frovingslosh (582462) | about a year ago | (#44279773)

But will it run Android?

Still don't see a use for it (1)

Sarusa (104047) | about a year ago | (#44279799)

Even at $350, as someone who uses Windows primarily on desktop and laptop (okay, Linux on servers), I just can't see what I'd do with it. Drop the Surface Pro down to that price and now I'm interested.

Sorry, $199 is the new benchmark (0)

Anonymous Coward | about a year ago | (#44279801)

That's the educational price that MS announced for the 32GB Surface RT ($249 with Touch Cover) last month.

Why pay 75 percent over the lowest educational price, with brand new units likely to be available on eBay etc? Let us know when $199 is available, then we'll investigate whether it's worth it.

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