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Zuckerberg: Ads On Instagram "When the Right Time Comes"

samzenpus posted about a year ago | from the old-looking-ads dept.

Facebook 51

An anonymous reader writes "During his company's quarterly earnings call, Facebook co-founder and CEO Mark Zuckerberg discussed how Instagram will be monetized. The answer isn't too surprising: there is a big expectation for the app to one day be profitable, and advertising will be the name of the game. 'Kevin [Systrom] has always been clear that we're building Instagram to be a business,' Zuckerberg said. 'We expect over time to generate a lot of profit from it. We think the right focus for now is to continue increasing the footprint of Instagram and, when the right time comes, we'll think about advertising.'"

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Companies are not charities... (0)

Anonymous Coward | about a year ago | (#44385675)

It's a free service... did you expect them to give it away forever?

Re:Companies are not charities... (4, Funny)

Opportunist (166417) | about a year ago | (#44385687)

No, but I really expected a better lie than "ads". It's like he doesn't even try anymore.

Re:Companies are not charities... (1)

ackthpt (218170) | about a year ago | (#44385707)

It's a free service... did you expect them to give it away forever?

Yes. They're tracking your every move on there and selling it.

Re:Companies are not charities... (1)

Kazoo the Clown (644526) | about a year ago | (#44385787)

More likely, the NSA is paying them to do it, or in other words, your tax dollars...

Re:Companies are not charities... (0)

Anonymous Coward | about a year ago | (#44386115)

Why would the NSA need to pay them anything? They can get most of the information from their public pages. Anything else can be had by FISA warrants.

Re:Companies are not charities... (0)

Anonymous Coward | about a year ago | (#44388839)

It's less about getting what you know you want than it is mining for what you don't know you need yet.

This post brought to you by KY Personal Lubricant (-1)

Anonymous Coward | about a year ago | (#44385679)

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Already sick of ads on fb (3, Insightful)

ackthpt (218170) | about a year ago | (#44385699)

Adblock Plus isn't catching them now, as they're randomizing the tag identities and refreshing periodically.

Because of obnoxious ads I abandoned Yahoo ages ago, this could drive me away from fb.

Great, they have to make their money on ads, I don't have to like it and if I can work a way to block them I will.

Re:Already sick of ads on fb (0)

Anonymous Coward | about a year ago | (#44385833)

I'm not seeing ads on my FB and I think the only thing I've got "blocking" them is Adblock Plus... maybe they're not interested in grumpy old men?

Re:Already sick of ads on fb (1)

ackthpt (218170) | about a year ago | (#44386815)

I'm not seeing ads on my FB and I think the only thing I've got "blocking" them is Adblock Plus... maybe they're not interested in grumpy old men?

I've looked to see if ABP is current and it is, same for update of Chrome. While I've generally ignored the little suggestions off to the right and not had a problem with them, the "suggested" content in the middle of the feed is pretty obnoxious - ads for dubious investment companies, pharma junk, fitness junk, the usual crap you see on late night TV or obscure cable channels.

The content is by pretty much the same people who plug things on my satellite radio, which make me turn down the volume and forget to turn it back up for about 20 minutes.

This isn't Ford, Chanel, Holiday Inn, US Airways, Dell Computer or Coca Cola type advertising, it's near the bottom of the barrel.

Re:Already sick of ads on fb (0)

Anonymous Coward | about a year ago | (#44391291)

Using FB now is a bit like using a buggy whip in 1920. Sure, they were still popular, but the cool kids had moved on.

Re:Already sick of ads on fb (0)

Anonymous Coward | about a year ago | (#44385881)

Dear mister user of our services:
We read your threat about not using our services anymore if we don't stop trying stoping you from fucking us in the ass and we like to inform you that you can go fuck yourself anytime...
Thank you for nothing!

Re:Already sick of ads on fb (-1)

Anonymous Coward | about a year ago | (#44385991)

Adblock Plus isn't catching them now, as they're randomizing the tag identities and refreshing periodically.

Because of obnoxious ads I abandoned Yahoo ages ago, this could drive me away from fb.

Great, they have to make their money on ads, I don't have to like it and if I can work a way to block them I will.

Just leave Facebook, already. I left years ago, and now I actually have friends I talk to in real life.

Seriously, Facebook only makes people more antisocial.

Re:Already sick of ads on fb (0)

gl4ss (559668) | about a year ago | (#44386239)

Just leave Facebook, already. I left years ago, and now I actually have friends I talk to in real life.

Seriously, Facebook only makes people more antisocial.

life isn't such black'n'white shit. unless you're such a moron that you can't on the same day talk to someone via electronic messaging and face to face. what you're saying is that phonebooks make people antisocial.

gz. on gaining people to talk to in just few years... maybe you'll stop using flickr and in a few years find actual print media.

Re:Already sick of ads on fb (0)

Anonymous Coward | about a year ago | (#44386411)

Just leave Facebook, already. I left years ago, and now I actually have friends I talk to in real life.

Seriously, Facebook only makes people more antisocial.

life isn't such black'n'white shit. unless you're such a moron that you can't on the same day talk to someone via electronic messaging and face to face. what you're saying is that phonebooks make people antisocial.

gz. on gaining people to talk to in just few years... maybe you'll stop using flickr and in a few years find actual print media.

That's right, life isn't black and white. Instead, Facebook is just a fucking waste of time.

Did I use simple enough language for you?

Re:Already sick of ads on fb (1)

CohibaVancouver (864662) | about a year ago | (#44387727)

Facebook only makes people more antisocial.

You're doing it wrong.

Maybe it's because I'm Gen-X, but for my circle (sorry, Google), Facebook makes us more social.

"We're getting together at The Cedar Cottage Pub on Wednesday night. Who's in?"

"Hey, who knows a kid-friendly pancakes place that's open on Sunday morning?"

Re:Already sick of ads on fb (0)

Anonymous Coward | about a year ago | (#44386075)

What is FB? ... Ah wait, I remember. It's this web page where you can put your personal web page onto, like Geocities only less flexible. Pretty neat idea, but will it last as long as Geocities? Does it also offer free life-long email like usa.net before they went bankrupt?

Re:Already sick of ads on fb (1)

Darinbob (1142669) | about a year ago | (#44386551)

Actually earlier today someone used "got this news from fb already" and it took me awhile to understand it meant Facebook. I guess enough people use that service now that it's assumed that only dangerous outsiders avoid it. I'll go report to CENTRAL Central Intelligence now and turn myself in, will save time.

Re:Already sick of ads on fb (1)

gl4ss (559668) | about a year ago | (#44386191)

dunno.. chromes abp works just fine for fb.

Re:Already sick of ads on fb (1)

Redmancometh (2676319) | about a year ago | (#44386229)

Only because google doesn't want anyone muscling in on their territory

Re:Already sick of ads on fb (1)

Hobadee (787558) | about a year ago | (#44386587)

Facebook Purity is a Greasemonkey script which will fix Facebook for you. Check it out.

Try hosts files entries... apk (0)

Anonymous Coward | about a year ago | (#44387083)

Right-click on their ads to determine the server serving them up. If you're lucky, you will find that the ads are served up off another server that doesn't affect the normal display or features of facebook (until they figure that out and tie in other things into the adserver that you DO need to fully function on facebook).

APK

P.S.=> I don't "do" facebook myself - for reasons I think MANY of you have stated all over this site for ages now, that I don't have time to go into, but that's how I blockout ads (since AdBlock "souled-out" to GOOGLE & Ghostery = advertiser-owned/fox guarding a henhouse imo) - good luck! apk

Re:Already sick of ads on fb (1)

hobarrera (2008506) | about a year ago | (#44387139)

What?
I haven't seen a facebook ad in... well... months. And even then, it was because I was using a PC that wasn't mine and didn't have adblock (yet).

Re:Already sick of ads on fb (0)

Anonymous Coward | about a year ago | (#44387409)

Adblock Plus isn't catching them now

Something's wrong with your Adblock rule. Here, try mine: ||facebook.com^

Re:Already sick of ads on fb (2)

schnell (163007) | about a year ago | (#44387927)

Great, they have to make their money on ads, I don't have to like it and if I can work a way to block them I will.

You are the product on Facebook, and showing you ads is how they make money. If you don't like that business model, why are you using Facebook?

Like you said, you don't have to like Facebook, and you don't have to like the way they make their money. So why not use Diaspora or some other liberated, un-exploitative, pro-freedom solution that won't trouble you with ads, rather than struggling to find a way to use Facebook in a way that violates their terms of service?

Surely an evil, non-free exploiter like Facebook can't be so much better than a project that respects your freedom that you wouldn't rather use it instead? And once you explain to your friends how their freedom is being violated, won't they drop Facebook too? It seems pretty obvious to me.

Re:Already sick of ads on fb (0)

Anonymous Coward | about a year ago | (#44388237)

So why should I care that some company gets butthurt and loses money because my computer doesn't want to talk to some computers other than that company's? I have absolutely no sympathy for such companies. You had your chance to have non intrusive, non tracked, and non malicious ads now you are all blocked by default. At this point I honestly don't care if the internet 'dies' (despite how utterly unlikely it is for a multi-billion dollar industry to just 'die' ) because there are other things to do in the world, and with computers.

If my ad blocker is so detrimental to your bottom line, why don't you have scripts to block me from the content? It can and has been done, even if there are ways around it. Hell just ban my IP address for an hour or indefinitely (cuz i'm naughty and use ad blockers). To me the bottom line is, you've fucked me and I'm not looking at one more ad or allowing one more tracking cooking on MY machine just to fuel your cocaine fueled bunga-bunga parties. If you let me use your service while I actively modify the web code on my end then you are just shooting yourself in the checkbook. Most people don't even use such addons or apps, so what do you have to lose by creating code to block me? You already let me use the service sans ads, so where's the beef?

Re:Already sick of ads on fb (1)

aaaaaaargh! (1150173) | about a year ago | (#44389343)

Just because there is free beer somewhere and folks want to have it, doesn't mean that they will or have to endorse the 'business model' of the people who give it away. It's kind of stupid to think otherwise.

Re:Already sick of ads on fb (1)

marcello_dl (667940) | about a year ago | (#44390557)

The problem is FB and all the others started with clean design and APIs. That's the way FB took the place of myspace. Then when enough people rely they use the network effect to be obnoxious. I feel no problem in blocking ads on FB even if I don't.

If OTOH a site always displayed ads in some way, I'd fell uneasy blocking them.

Re:Already sick of ads on fb (1)

tlhIngan (30335) | about a year ago | (#44388423)

Adblock Plus isn't catching them now, as they're randomizing the tag identities and refreshing periodically.

Because of obnoxious ads I abandoned Yahoo ages ago, this could drive me away from fb.

Great, they have to make their money on ads, I don't have to like it and if I can work a way to block them I will.

Are you sure Facebook didn't pay off the the ABP folks like Google did? [theverge.com] .

Yes, Google paid ABP to whitelist their ads. And since they take payments to be put on their whitelist... it's conceivable other ad networks are there as well. And who knows where Google will go next - considering they own the vast majority of advertising companies out there, who knows if Google is pushing for their other companies to be added...

Re:Already sick of ads on fb (1)

helix2301 (1105613) | about a year ago | (#44392371)

There was a guy that used Facebooks own API to block ads maybe the same will happen with Instagram.

Re:Already sick of ads on fb (1)

Blaze182 (3000983) | about a year ago | (#44418985)

Out of curiosity, would you prefer a 1 off or yearly fee for ad removal? ($2?)

We'll think about it... (1)

Deflagro (187160) | about a year ago | (#44385721)

I like that "We'll think about advertising" bit. Let's build a massive user base and mehhhh maybe think about the possibility of possibly having ads... maybe. Or you know, most definitely and the plan is already written :P

Social media to monetize with advertising! This is news?

Translation: (5, Interesting)

Bieeanda (961632) | about a year ago | (#44385755)

They'll start serving ads when they're confident that most of their users won't (or can't) move to similar sites. Make it popular, make it indispensable, even, then make it pay. People will put up with a lot of annoyances once inertia's set in.

Re:Translation: (2)

houghi (78078) | about a year ago | (#44386001)

Make it popular, make it indispensable, even, then make it pay.

Marketeer or drug-dealer? You decide.

Re:Translation: (0)

Anonymous Coward | about a year ago | (#44386009)

They'll use the conventional "wisdom" of introducing ads at the "right" time to prop up their stock in the mean time.

By the time it is unavoidably obvious that Instagram will never make money with ads, Zuckerberg will already have his money.

Re:Translation: (0)

Anonymous Coward | about a year ago | (#44386039)

At what point will there not be other free options for posting your photos? It's not like there's a need for a critical mass of users to make a photo-hosting service worthwhile to a single user. IIRC, there are comments left on photos but I don't think that's a particularly important aspect -- I doubt anyone using Instagram values their social aspect over other social sites they're already using.

Re:Translation: (0)

Anonymous Coward | about a year ago | (#44386195)

I doubt anyone using Instagram values their social aspect over other social sites they're already using.

Then you don't know any Instagram users. Instagram users use the service to whore for likes on Facebook. And since it's directly connected to Facebook in ways other sites are not, it does make it indispensable for those attention whores.

Re:Translation: (0)

Anonymous Coward | about a year ago | (#44386465)

Those attention whores with goobs of money, right?

Re:Translation: (0)

Anonymous Coward | about a year ago | (#44386701)

Yes, most of them are the MacBook Pro carrying hipsters.

Re:Translation: (1)

gl4ss (559668) | about a year ago | (#44386267)

At what point will there not be other free options for posting your photos? It's not like there's a need for a critical mass of users to make a photo-hosting service worthwhile to a single user. IIRC, there are comments left on photos but I don't think that's a particularly important aspect -- I doubt anyone using Instagram values their social aspect over other social sites they're already using.

afaik the value in instagram is the photofeeds of people you follow, not the filters or the hosting as such. that's supposedly why it was valued so high anyways, and that needs critical mass.

never been an user though, so dunno. if I want to post some photos to my associates and random followers I'll just post it on fb..

Re:Translation: (0)

Anonymous Coward | about a year ago | (#44386459)

(I'm the AC above.) Yeah, I guess I just don't see the photofeeds as uniquely valuable. You can just use Twitter (set up a separate account, if you want), or use Facebook or Google+ or... you get the idea. Maybe there's something I'm missing; I personally only ever run into Instagram usage on Twitter.

Re:Translation: (0)

Anonymous Coward | about a year ago | (#44386711)

Yeah, I guess I just don't see the photofeeds as uniquely valuable.

It's the direct integration with their Facebook account.

When the right time comes (2)

SnarfQuest (469614) | about a year ago | (#44385765)

Isn't this the catch phrase of those ads with the two old people sitting in separate outdoor bathtubs?

One More Thing to Avoid (0)

Anonymous Coward | about a year ago | (#44385777)

Insta-WHAT???

Re:One More Thing to Avoid (0)

Anonymous Coward | about a year ago | (#44387673)

Face what ?

Web Advertising (0)

Anonymous Coward | about a year ago | (#44385871)

Web advertising is designed to do one thing and one thing only, separate companies from money. It's a huge scam if you think about it.

Oh yes, I always hear something like 2% of users are actually dumb enough to click through but really a ~2% ROI on advertising just so some service provider can run his site? Really?

Take web ads and shove 'em

Sure, now i will use instagram (3, Insightful)

drolli (522659) | about a year ago | (#44385903)

*slap palm on face*

I will for sure process my photos on my local harddrive. If you want my content to place ads on, then fucking buy it. Until then i will cash out the 2 Euro per year which is costs me to host my photo collection on amazon s3.

Aha (1)

slashmydots (2189826) | about a year ago | (#44385953)

Ah yes, he's referring to when hell freezes over.

BAS (0)

Anonymous Coward | about a year ago | (#44386495)

Bait and wait for it...your add here...switch! http://news.slashdot.org/story/13/07/25/2021256/zuckerberg-ads-on-instagram-when-the-right-time-comes#

Build up the user base (0)

Anonymous Coward | about a year ago | (#44387253)

...add the shit out of them... love that business model.

Build Your Own Instagram (1)

Jason Levine (196982) | about a year ago | (#44390741)

I use Instagram but have been leery about it ever since the Facebook takeover. I've been working out a system to take any Wordpress install and turn it into an Instagram-esque system. With luck, I work out something that not only will let me replace Instagram with a system that I'm 100% in control of, but that will let others use it as well.

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