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Fearful of Reader Reaction, Facebook Delays Video Ads

timothy posted about a year ago | from the because-video-ads-suck dept.

Advertising 120

AlistairCharlton writes "Facebook is continuing with plans to launch news feed video adverts, but has faced setbacks with CEO Mark Zuckerberg twice delaying the project amid fears of tainting the user experience. Reports claim Facebook will soon add 15-second video adverts to users' news feeds in a bid to lure big spenders away from traditional television ads and onto the social network." For some reason, video ads bother me little on sites like YouTube (where the content is visual, sound isn't a big surprise, and the ads are usually quickly interruptable), but otherwise they make me cringe and wish for a nuclear-enabled ad blocker.

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120 comments

who reads videos? (1)

Moblaster (521614) | about a year ago | (#44445991)

Except for strange coded messages from our Facebook overlords?

Meanwhile, at WalMart (-1)

Anonymous Coward | about a year ago | (#44446023)

"Fearful of customer reaction, WalMart has delayed their new 'mandatory anal probe at the door' policy..."

Re:Meanwhile, at WalMart (4, Funny)

Chrisq (894406) | about a year ago | (#44446117)

"Fearful of customer reaction, WalMart has delayed their new 'mandatory anal probe at the door' policy..."

Shucks ... there goes my career change plans

Re: Meanwhile, at WalMart (4, Funny)

dgatwood (11270) | about a year ago | (#44446227)

TSA employee?

Re: Meanwhile, at WalMart (1)

jittles (1613415) | about a year ago | (#44447433)

TSA employee?

Yes, the Toilet Security Agency is always looking for people who are willing and able to probe peoples anal regions for fun

I'm going to do it (3, Informative)

i kan reed (749298) | about a year ago | (#44446029)

I'm going to be the someone smugly pointing out that they don't use Facebook. But seriously, I can't imagine the payoff of using the site is worth the thousands things they do to track you.

Re:I'm going to do it (2)

intermodal (534361) | about a year ago | (#44446049)

Wait till you find out how much every other site you're on tracks you, probably forwarding their information to Google and/or Facebook, and possibly Amazon.

The only way to win is not to play the game.

Re:I'm going to do it (2)

i kan reed (749298) | about a year ago | (#44446121)

Well, I blocked slashdot's load of google analytics, which tells me they don't bother to track me themselves(unless it's a false flag). So... it's not that bad.

Re:I'm going to do it (1)

intermodal (534361) | about a year ago | (#44446277)

I've blocked that as well, but who's to say what Dice does and does not do with our traffic data?

Re:I'm going to do it (0)

Anonymous Coward | about a year ago | (#44449603)

Slashdot still knows that you requested that data and they can pass that information on from their server just as well as you can pass it on from your browser. Blocking tracking at the browser is like securing your door with tape. It only keeps out people who aren't very determined to get in.

Re:I'm going to do it (0)

Anonymous Coward | about a year ago | (#44446213)

You forgot the NSA in your list. Unless you mean that the NSA are notified by proxy

Re:I'm going to do it (1)

intermodal (534361) | about a year ago | (#44446263)

I thought it was generally accepted that if anyone you haven't met face to face has your data, the NSA has it as well.

Re:I'm going to do it (2)

fustakrakich (1673220) | about a year ago | (#44446719)

If you are alive, then, like it or not, you are in the game. There is only one exit.

Re:I'm going to do it (1)

intermodal (534361) | about a year ago | (#44446885)

Your statement is correct.

How about a nice game of chess?

Re:I'm going to do it (1)

Opportunist (166417) | about a year ago | (#44448051)

No need to. We're already pawns.

Re:I'm going to do it (4, Interesting)

i kan reed (749298) | about a year ago | (#44446053)

Also, this would be a good thread to point out that Dice seems to be intentionally collecting user statistics with the latest poll rather than using it as a basis for discussion.

Re:I'm going to do it (1)

steelfood (895457) | about a year ago | (#44448341)

Skew it with noise.

Re:I'm going to do it (1)

gl4ss (559668) | about a year ago | (#44446311)

yet you comment on slashdot and still get tracked.
the biggest worth would be selling it to nsa anyways.

but seriously, abp blocks facebooks ads and youtube ads just fine? and slashdots ads as well.

Re:I'm going to do it (0)

Anonymous Coward | about a year ago | (#44446439)

I'm going to be the someone smugly pointing out that they don't use Facebook. But seriously, I can't imagine the payoff of using the site is worth the thousands things they do to track you.

I'll be the someone smugly pointing out that Facebook isn't doing anything special, and that keeping in touch with a widely spread family is a lot more of a payoff than being able to earn Karma on Slashdot.

Re:I'm going to do it (1)

Wookact (2804191) | about a year ago | (#44447115)

...that keeping in touch with a widely spread family is a lot more of a payoff than being able to earn Karma on Slashdot.

You have not met my family.

Re:I'm going to do it (1)

shadowrat (1069614) | about a year ago | (#44447389)

I use facebook. the payoff is it keeps me in touch with a bunch of friends and family of various technical backgrounds. I guess everyone needs to weigh the cost/benefit ratio there. Currently, for me, it's fine. "Features" like these video ads could make me reevaluate that ratio and find facebook unsuitable in the future.

Wait a minute, there are ads on the internet? (4, Interesting)

Anonymous Coward | about a year ago | (#44446033)

Adblockers are your friend. Nothing gets blocked faster than autoplay video ads.

Re:Wait a minute, there are ads on the internet? (0)

Anonymous Coward | about a year ago | (#44446489)

Adblockers are your friend. Nothing gets blocked faster than autoplay video ads.

No, they are not.
Script blockers are your friend. If you want to replicate the function of ad blockers, just download their blacklist and add it to your firewall, hosts file, and/or blackhole it on your router.

Re:Wait a minute, there are ads on the internet? (2)

Phusion (58405) | about a year ago | (#44448193)

Yeah, I'm sure we'll all be blocking this shit out once it is deployed. Unfortunately, without a jailbroken or otherwise modified phone/tablet, you wont be able to block them when on a mobile device. Hopefully this will start the ball rolling on a mass exodus to some other network.

The horrorshow (4, Funny)

invid (163714) | about a year ago | (#44446071)

Pity your poor, humble narrator, my brothers. What a horrorshow I am now forced to viddy with my glassies!

Re:The horrorshow (0)

harvestsun (2948641) | about a year ago | (#44447079)

Although I appreciate the reference, "horrorshow" should be used as an adjective/adverb, not a noun.
And yes, I am being a grammar Nazi over a grammar that does not exist.

Re:The horrorshow (0)

Anonymous Coward | about a year ago | (#44447349)

and it means "good," from the Russian "khorosho"

Re:The horrorshow (1)

invid (163714) | about a year ago | (#44447691)

You are absolutely correct. It has been a number of years since I've read the book or seen the movie. I officially facepalm.

Re:The horrorshow (0)

Anonymous Coward | about a year ago | (#44447761)

...and just to add a little more, it should be 'glazzies', not 'glassies'. If you govoreet NadSat gloopywise, you come off a zammechat shoot.

Re:The horrorshow (1)

invid (163714) | about a year ago | (#44448337)

I should know better than to try to write this stuff from memory on /. Compiles are too fast these days to look stuff up!

Re:The horrorshow (0)

Anonymous Coward | about a year ago | (#44449579)

*golf clap*

Re:The horrorshow (0)

Anonymous Coward | about a year ago | (#44448389)

And the /horosho/ borrowing was a positive adjective. Unless he didn't like driving fast cars, which seems unlikely.

Haha, what? (2, Interesting)

Anonymous Coward | about a year ago | (#44446073)

...CEO Mark Zuckerberg twice delaying the project amid fears of tainting the user experience.

Too late for that, Zucky. Waaaaaay too late. If it weren't for extensions like F.B. Purity, my wall would be nothing but you fuckers peddling likes to shit my friends like and 'suggesting' friends for me. It's so far out of hand already, it's bananas! God damn I can't wait for Facebook to be dethroned.

Re:Haha, what? (5, Insightful)

HaZardman27 (1521119) | about a year ago | (#44446103)

I can't wait for Facebook to be dethroned

Then take the first step and start using something else.

Re:Haha, what? (2)

jcrb (187104) | about a year ago | (#44446191)

To further show what a terrible idea pushing videos ads is, I had not bothered to get F.B. Purity until now, but just the thought of having vid ads with sound pushed at me was enough to make me go and get everything blocked.

If it's free, YOU are the product (5, Insightful)

RogueWarrior65 (678876) | about a year ago | (#44446087)

FB doesn't make a dime off of people posting what they had for breakfast. They make money off of ads.
For my own part, it's allowed me to stay in touch with people from the various chapters of my life. That's what it is to most people. But that doesn't make FB any money.
FB's iOS app is pretty much useless because of the intrusive ads. They usually fill up the entire screen and I believe some of the postings from my friends are not being displayed in favor of ads in the same way that the postings from friends you rarely interact with aren't displayed in favor of the ones you interact with daily.
FB must know that more intrusive ads will piss people off. But they still need to make money. Rock? Meet hard place.

Re:If it's free, YOU are the product (1)

csumpi (2258986) | about a year ago | (#44446921)

They make money off of ads.

...and from selling your information to other companies, governments, or whoever pays money for it.

Re:If it's free, YOU are the product (0)

Anonymous Coward | about a year ago | (#44446945)

Yes they do. They datamine your posts and collect demographic information on your personal habits and behaviors. Now they, and ever food seller and targeted ad provide know what you eat for breakfast. They know you had a poptart? Expect to see targeted banner aids and mailers advertising toaster strudel.

Part of that demographic collection includes tracking your history and associates. There is a fair bet that the people you communicate with will influence your behavior. Expect to hear them talking about toaster strudel.

"fears of tainting the user experience" (4, Interesting)

Anonymous Coward | about a year ago | (#44446105)

Pushing unwanted content at users only has one result.

People will fucking hate those ads (1)

redmid17 (1217076) | about a year ago | (#44446113)

Zuckerberg isn't a fucking idiot

Re:People will fucking hate those ads (2)

pauljlucas (529435) | about a year ago | (#44446181)

Zuckerberg isn't a fucking idiot

Then why is there even such a project (that he's delayed twice) to begin with?

Re:People will fucking hate those ads (0)

Anonymous Coward | about a year ago | (#44446415)

From the 2012 Shareholder Report:

How We Create Value for Marketers
We focus on providing value for all kinds of marketers, including brand marketers, direct marketers, small
and medium-sized businesses, and developers by offering a unique combination of reach, relevance, social
context, and engagement:

* Reach. With over one billion MAUs, Facebook offers marketers the ability to reach a vast consumer
audience.

* Relevance. Marketers can target users on Facebook based on demographic factors such as age,
location, gender, education, work history, and specific interests that users have chosen to share with us
on Facebook. In addition, marketers may choose to match their own data or third-party data with ours,
so they can find their customers – or those who look like them – directly on Facebook. We believe that
users have a better experience when ads are effectively tailored and, therefore, more relevant to them.

* Social Context. We believe that the recommendations of friends have a powerful influence on
consumer interest and purchase decisions. We offer marketers the ability to include “social context”
with their marketing messages. Social context is information that highlights a friend’s connections with
a particular brand or business.

* Engagement. We believe that the shift to a more social web creates new opportunities for businesses to
engage with interested customers. Many of our ad products offer new and innovative ways for our
marketers to interact with our users, such as ads that encourage comments, include polls, invite people
to an event or help users discover and install mobile applications.

Any brand or business can have a presence on Facebook by creating a Facebook Page. Through Pages,
we give brands the opportunity to form direct and ongoing relationships with their existing and
prospective customers, with the potential to turn them into valuable advocates. When a Facebook user
“Likes” a Page, the Page owner has the opportunity to publish stories to the person’s News Feed on an
ongoing basis. We believe that this ongoing connection provides businesses with a significant
advantage as compared to advertising on traditional websites. In addition, businesses can use Pages to
drive awareness, traffic to their e-commerce websites or physical stores, sales, and ultimately customer
loyalty. We do not charge businesses for their Pages, nor do we charge for the resulting organic
distribution of their content. However, Page owners can use Facebook ads to reach a larger audience or
utilize our Promoted Posts feature, which enables businesses to pay a fixed fee to boost the distribution
of posts that they care about to people who have “Liked” the Page, to gain more prominent distribution.
Facebook offers products and tools that enable marketers to leverage our unique combination of reach,
relevance, social context, and engagement.

* Facebook Ads. Our ads, including sponsored stories, offer businesses the opportunity to direct a user to
specific content, a destination web page or a Facebook Page if the user clicks on the ad. Our ads
provide our users with a consistent ad experience and enable marketers to deploy and adjust campaigns
rapidly.

Currently, ads can appear in multiple locations including in the right-hand side of most page types on
personal computers, and in the News Feed on personal computers and mobile devices. Ads with social
context allow marketers to highlight the interactions of a user’s friends with a brand or product, such as
Liking or Commenting on the marketer’s Facebook Page. Ads with social context respect users’
privacy settings and may be shown only to the people users have already shared their activity with on
Facebook.

* Facebook Ad System. When marketers create an ad campaign on Facebook, they specify the types of
users they want to reach based on information that users chose to share. In addition, marketers can use
other products such as FBX and Custom Audiences to more precisely target their desired audience.
Marketers indicate the maximum price they are willing to pay for their ad, per click (CPC) or per
thousand impressions (CPM), and their maximum budget. Our system also supports guaranteed
delivery of a fixed number of ad impressions for a fixed price. Facebook’s ad serving technology
dynamically determines the best available ad to show each person based on the combination of the
person’s unique attributes and the real-time comparison of bids from eligible ads.

* Ad Analytics and Facebook Insights. Marketers can use our analytics platform to track and optimize
the performance of their campaigns. Facebook Ad Analytics enable marketers to gain insights into
which ads were displayed and clicked on. These analytics help marketers make modifications to their
ad campaigns to maximize results.
For marketers with Facebook Pages, Facebook Insights provides timely information about the
performance of their Page and related posts. The data include the number of users who Liked and
Commented on the Page and a metric, “People Talking About This,” which shows how many stories
about the marketer’s brand are being created and shared, among other aggregated and anonymized
engagement data.

Facebook users whine (0)

Anonymous Coward | about a year ago | (#44447251)

Users on facebook get upset, launch petitions, and complain loudly, but they don't actually leave.

When I was a heavier facebook user, I did the same thing.

Oh sure we'd make noise and stuff, even not sign in for a few hours, but we'd be back.

Today I only go to facebook every few days to check in on friends who can't seem to use email.

Re:People will fucking hate those ads (2)

Opportunist (166417) | about a year ago | (#44448087)

He said he ain't an idiot, not that he ain't greedy.

Re:People will fucking hate those ads (0)

Anonymous Coward | about a year ago | (#44446183)

I beg to differ. Have you seen the Facebook phone? It actually made the Kin look successful.

What people feel about the ads is not relevant (4, Insightful)

The MAZZTer (911996) | about a year ago | (#44446197)

As long as they keep using Facebook it doesn't matter how much they hate the ads or how loudly they complain.

Re:What people feel about the ads is not relevant (4, Insightful)

crashcy (2839507) | about a year ago | (#44446847)

I disagree. The more intrusive your advertising is, the more people are likely to search for solutions. This pushes more and more of your users to adopt script and ad blockers (really, abp is so simple to install and use I'm amazed anyone doesn't at least use it). I read a study recently, unfortunately I don't have the source, that suggested 10% of internet users are now running ad blockers. Facebook has to try to estimate how many more people will start blocking all ads, and if the lost value of an increased portion of their users not seeing any ads at all is more or less than the increased revenue from inflicting more intrusive ads on those remaining unblocked.

Re:What people feel about the ads is not relevant (1)

roc97007 (608802) | about a year ago | (#44447269)

As long as they keep using Facebook it doesn't matter how much they hate the ads or how loudly they complain.

Well, it's a balance. The purpose of ads is to leverage the user base. If obnoxious ads cause the user base to shrink, at some point it becomes a wash, and shortly after that, a net loss.

Re:People will fucking hate those ads (0)

Anonymous Coward | about a year ago | (#44446287)

MY favorite quote from the /. article. "amid fears of tainting the user experience". AKA -- USER BLACK LASH..

2nd quote "lure big spenders away from traditional television ads and onto the social network" equals, driving users away, leaving the idiots in advertisement pissing in the wind.

I change the channel when ads come on, and wait to switch it back, I block internet ads not only because they are annoying, there is just to many, and they use Java or are animated, making them even worse. You want good ads, keep it simple and to the point, maybe, just maybe I will not be annoyed and will watch them, however it isn't going to motivate me to buy some product I do not need, and i fact I will not buy it because the ads are completely fuckin stupid.

Re:People will fucking hate those ads (0)

Anonymous Coward | about a year ago | (#44447181)

maybe, just maybe I will not be annoyed and will watch them, however it isn't going to motivate me to buy some product I do not need, and i fact I will not buy it because the ads are completely fuckin stupid.

The point of most advertising is to get you to buy their version of a product you do need (or want) over a competitors. They do this by ensuring that when you go looking for the product you remember their brand name.

Annoying advetizments are by and large more effective at getting people to remember the name, and so when they see a name they recognize on the shelf amid names they don't recognize they buy the one with the annoying ads because they aren't thinking about the ads just "which one of these seemingly identical things should I buy? Oh that one sounds familiar I'll get it."

Re:People will fucking hate those ads (4, Insightful)

fuzzyfuzzyfungus (1223518) | about a year ago | (#44446291)

Zuckerberg isn't a fucking idiot

Ah, but he's a not-fucking-idiot with a brood of hungry shareholders (more than a few still deep in the hole from the IPO) to appease. Many a destructive action has appeared proximately logical under those conditions...

Facebook afraid of its users? (1)

Anonymous Coward | about a year ago | (#44446141)

Best joke I've heard all week. There's probably a technical hold-up. Nothing has prevented Facebook from doing anything before, except maybe the SEC.

Video Ads SUCK (0)

Anonymous Coward | about a year ago | (#44446221)

The first time I see a Facebook video ad is the last time I use Facebook.

Re:Video Ads SUCK (2)

Cordus Mortain (3004429) | about a year ago | (#44446499)

Which is why I use Adblock Plus and Flashbock. There are ads on Facebook?

Re:Video Ads SUCK (1)

Bigbutt (65939) | about a year ago | (#44448077)

Unfortunately I do see the ads. On my tablet mostly and occasionally on my phone. I'll have to delete the apps and only use my desktop (which has FB Purity, Adblocker, and Noscript).

[John]

...will never work. (1)

Anonymous Coward | about a year ago | (#44446279)

FB is about scrolling through short messages, not about pausing and watching stupid-moron videoclip of zero interesting content.

Facebook is already using video ads. (1)

JestersGrind (2549938) | about a year ago | (#44446289)

Facebook is already using video ads in certain instances. I know, in some Facebook games, you can watch a video ad to receive extra lives or such. The obvious difference is that there is a trade. The user is receiving something in exchange for, at least, letting the video play. Doesn't stop them for switching tabs until the ad is over.

Re:Facebook is already using video ads. (0)

Anonymous Coward | about a year ago | (#44447801)

That's not Facebook. That's the app owner.

ISP Cap (5, Insightful)

AnalogDiehard (199128) | about a year ago | (#44446295)

My ISP has a cap on download. Video ads eat up bandwidth and nudges my usage towards that monthly cap. The day that FB launches video ads, I will no longer patronize FB because it is costing ME $$$, not to mention intruding my limited personal time on the internet.

Re:ISP Cap (1)

Anonymous Coward | about a year ago | (#44446413)

It sounds like you probably aren't in the USA. (I'm not aware of any USA companies with downstream caps - I could be wrong.)
If you aren't in the USA, why in the world are you still using facebook post-Snowden? In fact, even if you are in the USA, why are you still using facebook?

Re:ISP Cap (-1)

Anonymous Coward | about a year ago | (#44446493)

My life is an open book. I don't care what the NSA knows about me--there's nothing harmful they can do with it.
Yes, I know I'll get beat up for posting AC. I've been here for years, but can't be bothered to register an account.

Re:ISP Cap (0)

Anonymous Coward | about a year ago | (#44446695)

That's not much of an excuse. I'm still trying to figure out my password for my /. account. I no longer have ownership of the email I registered with like 10 years ago. Saying something like "can't be bothered to register an account" on a site that you frequent is like a slap to the face to cowboy neal and the community.

Re:ISP Cap (0)

Anonymous Coward | about a year ago | (#44447819)

How is it a "slap in the face"? I, as a member of the community, don't care what his name is, I only care what he has to say. Logged in, but checking "Post Anonymously" because apparently you think that's some kind of insult. Means nothing to me.

Re:ISP Cap (1)

rullywowr (1831632) | about a year ago | (#44449215)

The first step in schizophrenia is admitting you have a problem. Why are you talking to yourself, AC?

Re:ISP Cap (1)

bill_mcgonigle (4333) | about a year ago | (#44447265)

It sounds like you probably aren't in the USA. (I'm not aware of any USA companies with downstream caps - I could be wrong.)

there are several million Americans who have only satellite Internet access.

Re:ISP Cap (1)

perryizgr8 (1370173) | about a year ago | (#44446655)

seriously? people still have caps on their home broadband? i can understand usage limits on wireless data but this is just too sad.

Re:ISP Cap (2)

Tridus (79566) | about a year ago | (#44446891)

I'm assuming you've never been to Canada. It's entirely normal.

Re:ISP Cap (1)

perryizgr8 (1370173) | about a year ago | (#44447059)

no, i've never been outside my country (india) and i was assuming you guys out there would have better broadband than we do :/

Re:ISP Cap (2)

rnturn (11092) | about a year ago | (#44446691)

I don't have a cap imposed by my ISP. Well, at least not based on the measured amount of data my household downloads. It's a law of physics limit imposed by the phone company's hardware and aided by the laws that allow them to lock out other internet providers from their faster lines. As a result, there's only so much time I'll allow for a web page to load before I'm off to another web site. (Make me watch some lame video before taking me to the main content and I'm outta here.) The current crop of ads that pollute my "news" feed are annoying enough. (Dammit! There were already ads on the right-hand side of the stinking page. I guess they figured out that people were training themselves to ignore that real estate. I know I do.) Video ads on my news feed will be the last straw and will almost certainly likely result in me making one last post: the new URL where my FB friends can find any further postings by me.

My prediction (5, Interesting)

korbulon (2792438) | about a year ago | (#44446367)

(leaving aside the fact that nobody really cares)

FB is resorting to increasingly intrusive strategies to maintain ad-revenue and that great MBAmerican idea that companies must continue to grow or face heat death ("too infinity and beyond!"), and at some point it will start to drive away users, at which point it will be too late to stop the bleeding no matter what they try, and soon after all that will be left is a handful of grandmothers who didn't get the memo and aimless hordes of rabid beliebers, because that's who FB is really designed for.

OK, maybe I should rename the subject to "My hope"

Go right ahead (2)

TheSkepticalOptimist (898384) | about a year ago | (#44446375)

I look at Facebook twice a year, usually to turn off some annoying notification feature they recently added.

that's going to be corporate suicide (1)

swschrad (312009) | about a year ago | (#44446387)

get'Facedbook is already stomping the users (uh, the product) left and right, and the mass has been growling. forced video ads that burn up the mobile bandwidth will be the last straw, and get'Facedbook will go down hard if they put that crap into practice.

And Facebook turns into Myspace (0)

Anonymous Coward | about a year ago | (#44446447)

Remember those losers on myspace with the flash autoplay music?

Re:And Facebook turns into Myspace (1)

roc97007 (608802) | about a year ago | (#44447245)

Remember those losers on myspace with the flash autoplay music?

Dimly. I think that was the reason I stopped using it.

Using facebook at all..... (0)

Anonymous Coward | about a year ago | (#44446453)

Is a tainted experience in itself..

One VidAd and I'm out (1)

Sedennial (182739) | about a year ago | (#44446645)

I grudgingly reactivated my FB account a few months ago to stay in touch with family, but the minute I see the first video ad I am actually deleting my account. I HATE those. If I land on a page with a video ad, I immediately close the tab and find my content elsewhere. The exception I make to this is youtube because I'm THERE for video content.

moD do3n (-1)

Anonymous Coward | about a year ago | (#44446687)

Lure me to facebook with video ads? (1)

kbdd (823155) | about a year ago | (#44446699)

I fail to understand how video ads would lure me to facebook.

Video ads have done a good job of luring me away from broadcast and cable television (except for premium, ad-free channels)

I have flashblock installed on all my browsers and am very happy with it.

What is the attraction of video ads for the user?

Re:Lure me to facebook with video ads? (1)

Opportunist (166417) | about a year ago | (#44448171)

Erh... they can show their potential customers what they want to sell?

Or are you talking about the value for the product? In that case, none. And that's exactly the reason that Zuckerberg is wary of implementing it, his products might run away.

Click to play (2)

Tridus (79566) | about a year ago | (#44446909)

Aren't videos already click to play in most browsers, in that you have to do something to make them start? How is this supposed to work?

And if it does, how long before the browser makers respond by not allowing autoplay video?

Re:Click to play (0)

Anonymous Coward | about a year ago | (#44447415)

FB will pay each browser to while-list it's videos. FB will become a trusted site just like the main addon sites, parent company sites, the most frequently used sites on the net, and a few others.

Re:Click to play (1)

Opportunist (166417) | about a year ago | (#44448189)

Get past my router if you can.

Admittedly, it's easier if you don't mind blocking FB altogether...

announcement: I am not working (3, Funny)

anyaristow (1448609) | about a year ago | (#44447003)

This will serve as an announcement for when my co-workers are screwing off on facebook rather than doing their work. Maybe if they can't read facebook all day they'll also not find a constant stream of shit to chat about.

I like this video ad idea. Make it nice and loud, please. Full-screen and flashing.

Awesome.

Re:announcement: I am not working (1)

roc97007 (608802) | about a year ago | (#44447237)

If you're surfing the net without the sound turned off or headphones plugged in, you should turn in your slacker card.

Re:announcement: I am not working (1)

Brucelet (1857158) | about a year ago | (#44448203)

Or else you'll end up turning in your company id badge

Re:announcement: I am not working (1)

anyaristow (1448609) | about a year ago | (#44448453)

They watch youtube videos while the boss isn't at his desk, which is often, so the sound is on. I didn't even know youtube had video ads.

Anyway, I'm hoping the facebook ads are unexpected, full-screen and loud, so they'll be caught with the sound still on and be embarrassed to be on facebook all day.

It'd be even better if they were adult enough to recognize that the company can not dedicate the entire room as an all-day nattering zone, but that's just crazy-talk.

Re:announcement: I am not working (0)

Anonymous Coward | about a year ago | (#44449509)

And by reading/posting on slashdot all day at work youre different than your coworkers in what way?

um no (1)

slashmydots (2189826) | about a year ago | (#44447137)

When have they ever given a flying fuck about their customers' opinions on any stupid new thing they do? They aren't launching it because the income projections from it aren't high enough.

nope, sorry (1)

roc97007 (608802) | about a year ago | (#44447223)

Video ads (with sound) are the most annoying part of the internet experience, edging out popovers. If they go to that... well, there's always google+. Or email. Remember email? Actually talking to your friends in your own words?

Alternately, is there a plugin that allows one to conveniently turn the browser's ability to play video on and off?

Are all web marketing executives lobotomized? (3, Insightful)

gestalt_n_pepper (991155) | about a year ago | (#44447267)

And does it happen before or after they're hired?

Did it ever occur to any of these web advertising geniuses that we don't *all* have broadband all the time and that their cheery little video missives slow down the browser to the point where you turn it off?

And if we do have broadband, but we're getting it through a hotspot where we're charged through the nose for going over 2 Gigabyes a month, that just maybe we're going to start avoiding these expensive leech ad pages like the plague?

Seriously, if your advertising starts costing me money or time, you're shit out of luck. I not only won't buy from you, I'll never see your ad in the first place.

Re:Are all web marketing executives lobotomized? (0)

Anonymous Coward | about a year ago | (#44447481)

The most annoying shit is ads period. Ads that say out of the way and don't move or launch annoying bull shit pops or animation are fine, not liked but understandable. It sucks having to install all the ad blocking extensions and other software to stop those fucken trackers, it's like having someone at work looking over my shoulder, however at work I could just say "get the fuck away from me". Face book ? It that social loser "I have no friends so I need to get friended" brain dead shit still used?

Re:Are all web marketing executives lobotomized? (0)

Anonymous Coward | about a year ago | (#44447641)

Did it ever occur to any of these web advertising geniuses that we don't *all* have broadband all the time

This may well not occur to them since they will be sitting in Silicon Valley, and probably take awesome network connections for granted.

Re:Are all web marketing executives lobotomized? (0)

Anonymous Coward | about a year ago | (#44447827)

You left out CPU temperature. I began to notice that my CPU was running hot, even when doing ordinary web surfing. I could feel the heat coming up through my laptop's keyboard. This caused me to go from primitive ad-blocking techniques to something more sophisticated (namely, NotScript). What I discovered was lots of mouse-pointer tracking bullshit on sites. I always wondered why the fan would start even when I wasn't doing anything on a site. Now I know. Also, my CPU runs a bit cooler.

Re:Are all web marketing executives lobotomized? (0)

Anonymous Coward | about a year ago | (#44447929)

If you don't see the ad, then how do you know what not to buy?

Re:Are all web marketing executives lobotomized? (1)

squiggleslash (241428) | about a year ago | (#44448187)

You'd be surprised how many "Social Networking Experts" (every publisher has them on staff these days) believes that the site to clone is The Huffington Post. They actually believe that the reason why people visit isn't because it's a mix of populist crap and left-of-center news, the latter of which is lacking in virtually every news source that is associated with the former, but because of all the features that mean that your machine slows to a crawl with fans on full blast every time you visit.

2013 (-1)

Anonymous Coward | about a year ago | (#44447615)

2013

Still using Failbook

AH HA HA HA faggots!!!

Ad blockers? (0)

Anonymous Coward | about a year ago | (#44448029)

If they can stop ads on youtube, I'm sure facebook won't stand much a chance there either.

Zuckerberg is rightfully wary (5, Insightful)

Opportunist (166417) | about a year ago | (#44448339)

Ads are always annoying to the person subjected to them. But there are varying degrees of annoying. A banner is annoying if it's drawing your attention by flashing, but you shrug it off. A popup is annoying and you have to close it. And various others require you to click somewhere to close them or get rid of them, but they're just annoying.

It stops being annoying and it starts making people really angry if they have to sit and wait. And that's basically what you have to do when using video ads. You have to sit there and wait. Because if you COULD close it easily, it would fail to deliver its message. Think about it: Consider you only get to see 2-3 Seconds of a TV ad. Would you even know what product is being hawked?

So to make video ads efficient, you not only have to annoy the person seeing it, you have to BORE him. And bored people generally start to think. No, don't come around with "but FB users are too dumb to think", people DO think when they're bored. They are working out a scheme to get rid of their boredom. If they have to click to close something, you're doing something and hence it's not as annoying as sitting there and just waiting.

And every user can open a new window, open the search engine of his choice and enter "how the FUCK do I get rid of those damn ads on facebook".

And from this moment on, he does not only block the video ads, he is blocking ALL ads, hence not only not increasing FBs ad revenue but actually DEcreasing it.

And that's what Zuckerberg is afraid of.

Even more annoying video ads (2)

Animats (122034) | about a year ago | (#44448671)

The next step will be video ads where

  • If the ad isn't the front window, the ad pauses and the site dims out, so you can't do anything else on the site until you've watched the ad.
  • If audio is muted, the ad pauses.
  • If the user's camera isn't enabled and isn't showing a human face with some slight movement, the ad pauses.

Note that the new XBox is fully equipped to do that.

Society as a teenager (1)

asmkm22 (1902712) | about a year ago | (#44449211)

Facebook will go the way of Myspace, albeit much more slowly. Society, in general, is going through a faze much like teenagers used to go through with phones. You know, back in the day, when they'd basically spend hours on the phone talking with friends, annoying everyone else in the house. That novelty wore off eventually, and those same teenagers shifted to only using the phone when they needed to. That's what's happening with Facebook.

I've noticed a marked downturn in usage among my friends in the last few years, with most rarely posting anything that's not actually important or interesting. It's a nice change from the days of Farmville spam and 20-questions posts. So on that front, I'm happy to see the changes made to Facebook, because I really do feel like it's a better site. Unfortunately for Facebook, since we're all using it less for daily habits and more for weekly photo uploads and status updates, they have to be making less money on us all.

Even more interesting is that when I look at who's connected to Facebook, I see probably 80% of my friends are using it through their phones, and only "checking in" when they get a new message or something. So unless Facebook starts forcing mobile ads onto phones that don't even have the app running in the foreground, I can't imagine these video ads ever really making a difference.

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