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A Peek At Apple's Planned $5B HQ

timothy posted about 10 months ago | from the looks-rather-nice-from-here dept.

Apple 257

theodp writes "The Mercury News has an exclusive sneak peek of Apple's planned headquarters in Cupertino, which Steve Jobs personally sought approval for in 2011. 'We found that rectangles or squares or long buildings or buildings with more than four stories would inhibit collaboration,' Apple CFO Peter Oppenheimer said, explaining the motivation behind the so-called Apple Ring. Nice, but if you wanted to hurt the feelings of the Design Gods at Apple, you could point out that, for all its $5 billion glory, what Apple calls 'the best office building ever' doesn't look all that different from an old-school $3.95 6250 BPI magnetic tape reel (still available on eBay, kids!)."

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With all due respect... (5, Insightful)

ameyer17 (935373) | about 10 months ago | (#45110901)

So what if it looks like a tape reel?

Re:With all due respect... (1)

andy1307 (656570) | about 10 months ago | (#45111107)

It's another idiotic auto-green-lighted theodp post...

Re:With all due respect... (0)

Anonymous Coward | about 10 months ago | (#45111143)

Does it also turn like an old-school $3.95 6250 BPI magnetic tape reel? That would make an EPIC revolving restaurant.

And BOY have they patented it... (0)

Anonymous Coward | about 10 months ago | (#45111209)

Wait... let me have a look... it's round, a bit like a disc, but with a hole in the middle... It looks a bit like a WHEEL.

Re:With all due respect... (5, Funny)

erroneus (253617) | about 10 months ago | (#45111515)

Looks like a "walled garden" to me.

Re:With all due respect... (1)

icebike (68054) | about 10 months ago | (#45111649)

My thoughts exactly. The company mind-set personified.
I wonder if they will have unicorns in their internal garden?

Re:With all due respect... (1)

swillden (191260) | about 10 months ago | (#45111565)

So what if it looks like a tape reel?

It reminds me of the Pentagon. Circular instead of pentagonal, of course, but the proportions look very similar. I guess the Pentagon is almost a marvel of office design, it just needs to be rounded out a little more?

Re:With all due respect... (1)

FatLittleMonkey (1341387) | about 10 months ago | (#45111695)

Headline: "Wheel shaped thing looks vaguely like other wheel shaped thing!" Stop the presses.

It looks like a tire (2, Insightful)

Anonymous Coward | about 10 months ago | (#45110931)

A 1/2" reel of computer tape has a much smaller hub diameter.

Pentagon (1)

mschaffer (97223) | about 10 months ago | (#45111713)

Typical Apple. They are re-inventing the Pentagon (the DOD headquarters).
Maybe they should have several headquarters---in different colors.

So called Apple Ring, Should be Apple Core (0)

Anonymous Coward | about 10 months ago | (#45110941)

the Warp Core should have its own Token

Re:So called Apple Ring, Should be Apple Core (1)

binarylarry (1338699) | about 10 months ago | (#45111065)

Apple hasn't teched far enough to unlock the warp core.

Ring = Long Building (0)

the eric conspiracy (20178) | about 10 months ago | (#45110977)

Unless you are on the first floor and can walk across a courtyard a ring is really a long building looped so the ends connect.

It seems very inefficient to me. A simple cube would very likely be far better than this design.

Re:Ring = Long Building (1)

ShanghaiBill (739463) | about 10 months ago | (#45111043)

Unless you are on the first floor and can walk across a courtyard a ring is really a long building looped so the ends connect.

With a linear building of length L, the max distance between two offices is L. For a circular building, it is L/2.

It seems very inefficient to me. A simple cube would very likely be far better than this design.

Most people don't like working in offices that receive no natural light.

Re:Ring = Long Building (5, Funny)

Anonymous Coward | about 10 months ago | (#45111115)

I hate natural light. It burns skin, hurts eyes, washes out color, and makes stuff hot. Fuck outside and anyone who likes it.

Re:Ring = Long Building (0)

Anonymous Coward | about 10 months ago | (#45111285)

Not to mention all the cancer it causes. What kind of idiot wants to be exposed to a giant exploding fireball anyway? If you're that desperate for a tan then just go stand under a mushroom cloud, morons! Let's let the plants deal with the sun while us higher beings enjoy a cozy, climate controlled environment with nice 100-watt-equivalent twisted fluorescents.

Re:Ring = Long Building (1)

icebike (68054) | about 10 months ago | (#45111705)

Unless you are on the first floor and can walk across a courtyard a ring is really a long building looped so the ends connect.

With a linear building of length L, the max distance between two offices is L. For a circular building, it is L/2.

Which is why the GP mentioned a cube, rather than a liner building.
Even multiple linear shorter buildings side by side with sky bridges over interior open space would
more efficient.

This is also why Buildings tend to grow taller, because in addition to needing less land,
elevators are faster than walking.

Re:Ring = Long Building (1)

war4peace (1628283) | about 10 months ago | (#45111709)

With a linear building of length L, the max distance between two offices is L. For a circular building, it is L/2.

You sure? The maximum distance between two offices in a filled circular building is equal to its diameter (L). If it's empty inside, it's pi*L/2 - which is larger than L.

Re:Ring = Long Building (4, Informative)

I'm New Around Here (1154723) | about 10 months ago | (#45111101)

Well, I wonder why R&D is shuffled off to the rectangular buildings away from the glorious ring.

Why don't they like those engineers?

Re: Ring = Long Building (0)

Anonymous Coward | about 10 months ago | (#45111261)

Security.

When I worked in an R&D department on prototypes it was an external bunker, too.

Not even near the HQ. Only management, marketing, etc worked in the well visible HQ.

No signs, flags, logo or any other type of evidence that that building belonged to the same company.

Re: Ring = Long Building (0)

Anonymous Coward | about 10 months ago | (#45111271)

It is called design over function, I pity the commuter employee already. This follows the pattern though, remember that ridiculous yacht design Jobs planned?

Re: Ring = Long Building (1)

icebike (68054) | about 10 months ago | (#45111673)

It is called design over function, I pity the commuter employee already. This follows the pattern though, remember that ridiculous yacht design Jobs planned?

Yup, the Jon Ive approach to office space.

Re:Ring = Long Building (1)

SternisheFan (2529412) | about 10 months ago | (#45111199)

So, if it takes 14 minutes to walk the entire ring, you're never more than a 7 minutes walk away to any other point of the ring.

Re: Ring = Long Building (1)

Anonymous Coward | about 10 months ago | (#45111273)

Even less if you walk through the inner courtyard.

Re:Ring = Long Building (1)

the eric conspiracy (20178) | about 10 months ago | (#45111415)

Right. And a cube of the same area per floor would have a maximum distance between offices on a given floor roughly 1/5 that of this foolish design.

Not to mention the sprawl of this monstrosity. It appears from the drawing to have only 4-5 floors. By increasing the number of floors to say 20 you could also markedly reduce the average distance between offices.

Absolutely potty (toilet bowl like) design.

Re:Ring = Long Building (1)

Jarik C-Bol (894741) | about 10 months ago | (#45111571)

"On a given floor"

And there's the thing.
This design gets everyone into 4 stories, and probably will use long ramps between floors, instead of stairs (like the Pentagon does) This means you can easily *walk* to any office, instead of spending time standing in a box being lifted up and down, or powering up or down 15 flights of stairs. And like a poster above me says, in a long straight building, the maximum distance between two offices is L, in this building it is L/2 (because the ends are connected) Couple that with being able to cut across the hub, (with California's generally decent weather, this remains a highly viable route) and your transit time starts to get pretty short. (design docs say its 14 minutes to walk the entire loop of the building, so a maximum of 7 minutes if you stay indoors to get to the office farthest from you, and much less if you cut across the hub)

Plus, despite the 'sunlight is evil to my delicate skin' people posting here, Designers tend to really like natural light, and this torus shape allows more offices to be lit by natural light than a cube. With all the modern tech in multi-panel insulated glass (to cut down on heat) these days, the ability to light your office building with natural sunlight most working hours saves you a LOT of money on power. (which looks good on your 'environmental resumé')

As for sprawl, they are dedicating a ton of space to parkland around and 'in' the structure, so who cares if the building is 1/3rd a mile across. I'd rather have that then a big cube surrounded by asphalt parking lot. (but that may just be me.)

This takes the prize. (5, Insightful)

bennomatic (691188) | about 10 months ago | (#45110979)

Stupidest Apple-trolling article on /. ever. And considering the number of Apple trolling articles on /., that's saying something.

Uh, gotta be funny. In Soviet Russia, Apple trolls /.!

Re:This takes the prize. (1, Insightful)

Anonymous Coward | about 10 months ago | (#45111007)

Truly there are things about Apple for which we can be critical. An office building is not one of them. It's just the passive aggressive nature of Android fanboys who can't stand that Apple rakes in the lion's share of profits in mobile.

Re:This takes the prize. (1)

bennomatic (691188) | about 10 months ago | (#45111021)

Or possibly, it's ironic, posted by a non-Apple-hater who wants to troll Apple haters. Either way, this is stupid.

Long Building? (0)

Anonymous Coward | about 10 months ago | (#45110985)

Looks like a long building...which curves in itself.

Looks just like Merck's HQ built in 1990 (1)

Anonymous Coward | about 10 months ago | (#45111001)

Merck built their corporate HQ in the shape of a gigantic ring back in 1990, on something like 1,000 acre site.

http://newyork.citybizlist.com/sites/default/files/styles/article/public/field/image/merck.jpg
http://en.wikipedia.org/wiki/Merck_headquarters

Working inside a giant ring is such a pain in the butt - except for the fact that you cant get lost.

They are selling the site (due to many things) but including the fact that while many people may be "assigned" to work there, it is usually pretty empty.

Re:Looks just like Merck's HQ built in 1990 (1)

I'm New Around Here (1154723) | about 10 months ago | (#45111087)

I think I would hate to work in that building. Driving up to it every day and seeing all those angles and protrusions. I kinda got anxious just looking at the photo.

Ermm... (0)

Anonymous Coward | about 10 months ago | (#45111019)

The Pentagon ... is a building.

Re:Ermm... (1)

ebno-10db (1459097) | about 10 months ago | (#45111211)

The Pentagon ... is a building.

You said it first. That's the first thing that came to mind when I saw it. This is the great innovation they came up with after 70 years.

Spend that on a manufacturing facility.. (-1, Flamebait)

zenlessyank (748553) | about 10 months ago | (#45111023)

And let out of work Americans make the products you sell. Instead, you erect a phallic symbol that represents your cockish intents. Proud to still tell Apple to fuck off since 1983!!!

Re: Spend that on a manufacturing facility.. (0)

Anonymous Coward | about 10 months ago | (#45111295)

Since when is a ring phallic?

Most idiotic comment of the month. Congrats for your hate filled fail.

Fuck off.

Re: Spend that on a manufacturing facility.. (-1)

Anonymous Coward | about 10 months ago | (#45111727)

It is called a pun. I'm sorry you are a dumbfuck.

As Ice-T would say....."Suck My Dogs Dick"

It's a long walk! (1)

RNLockwood (224353) | about 10 months ago | (#45111027)

WIth a diameter of about 1/3 of a mile a collaborator will need to walk about 1/2 mile for a face to face in the other's office on the opposite side of the ring. Good exercise but perhaps a waste of time.

And where's the write ring?

Re:It's a long walk! (1)

I'm New Around Here (1154723) | about 10 months ago | (#45111099)

Maybe they'll group people together along the ring in such a method that that walk isn't required.

Or have a monorail on the third floor.

Re:It's a long walk! (0)

Trepidity (597) | about 10 months ago | (#45111207)

Architects in the early 20th century came up with an interesting solution to this: use a third dimension, and install elevators. Now you can walk horizontally in two dimensions, and travel up/down, bringing a large company's employees all within relatively short distances of each other.

Re:It's a long walk! (1)

RNLockwood (224353) | about 10 months ago | (#45111331)

>>
Architects in the early 20th century came up with an interesting solution to this: use a third dimension, and install elevators. Now you can walk horizontally in two dimensions, and travel up/down, bringing a large company's employees all within relatively short distances of each other.

That crossed my mind but it's not as cool as Jobs' solution. On the other hand, not being a genius innovator, I think I'd like my office to be on the opposite side of the ring from the CEO's.

Re:It's a long walk! (4, Funny)

gmhowell (26755) | about 10 months ago | (#45111409)

No glass walls. No diagonal travel. Fewer buttons than a Wonkavator. Lame.

Re:It's a long walk! (1)

russotto (537200) | about 10 months ago | (#45111543)

Architects in the early 20th century came up with an interesting solution to this: use a third dimension, and install elevators. Now you can walk horizontally in two dimensions, and travel up/down, bringing a large company's employees all within relatively short distances of each other.

Yes, but then in the 1930s, the Port of New York Authority built their Inland Terminal #1, 15 complete floors, many banks of elevators, and a complex three-dimensional maze-solving problem required to get from one place to another. All large multi-story buildings built ever since have included this feature, for reasons only the cabal of building engineers know. Apple, in an typically minimalist attempt to break this pattern, has decided to reduce the building to one dimension.

Anyway, Apple's building resembles a tape about as much as any toroidal object does. The proportions are all wrong. It's actually more like an Aerobie. Besides, there's already a Silicon Valley building meant to look like a storage device -- Oracle HQ. Apple wouldn't want to be accused of copying them, Ellison would keep them tied up in court forever just for lulz.

Re:It's a long walk! (1)

FatLittleMonkey (1341387) | about 10 months ago | (#45111595)

You'd think so, but in reality there's greater isolation between floors than mere distance. If the land is cheap enough, always go horizontal.

I'd be willing to bet that Apple employees will treat travel to areas directly above/below them as if it were "further" than walking half way around the ring on their own floor.

Re:It's a long walk! (1)

Trepidity (597) | about 10 months ago | (#45111651)

I've worked in skyscrapers and haven't really found that to be true. Especially within your bank of floors, e.g. if your department is floors 15-20, people treat it as pretty local.

Re:It's a long walk! (1)

techno-vampire (666512) | about 10 months ago | (#45111325)

Not unless the hub is closed off. If it's possible to go through the central section, the most you'd have to walk in that case is 1/3 of a mile. And, that's only if both of the offices are on the outer wall of the building.

Wait for the Inevitable (1)

craigminah (1885846) | about 10 months ago | (#45111053)

How long until Samsung and Microsoft both announce their plans to build similar circular "spaceship-like" HQs?

Re:Wait for the Inevitable (1)

ATMAvatar (648864) | about 10 months ago | (#45111585)

Never. They only take the good ideas. They innovate on their own for the bad ones.

Re:Wait for the Inevitable (1)

craigminah (1885846) | about 10 months ago | (#45111627)

Touche, this is a lot of money simply for a "cool" office.

Re:Wait for the Inevitable (5, Informative)

FatLittleMonkey (1341387) | about 10 months ago | (#45111655)

Samsung: Korean HQ [mediameerkat.com]

Gates Foundation: Seattle HQ [finecomposition.com]

Microsoft:Redmond Campus [msdn.com]

so-called (0)

Anonymous Coward | about 10 months ago | (#45111055)

That does not mean what you think it means.

BBC Television Centre (1)

BasilBrush (643681) | about 10 months ago | (#45111057)

A largely circular (actually a question mark) HQ for the BBC TV service, had a significant amount to do with the golden age of British TV.
http://en.wikipedia.org/wiki/BBC_TV_Centre [wikipedia.org]

That makes me think a interesting, non-linear HQ can be good for Apple.

And I guess they can keep the name "Infinite Loop"!

Doomed (-1)

Anonymous Coward | about 10 months ago | (#45111061)

Apple is doomed without Jobs. Look what happened when they booted him the last time. This is not that different. They still have a backlog of ideas from him that might, maybe, possibly be implemented sort of, maybe, like what he wanted. They will be partial successes until they run everything in to the ground like before.

Not that I care really, it's all mediocre hardware in a shiny wrapper.

Re:Doomed (1)

binarylarry (1338699) | about 10 months ago | (#45111105)

If Apple hardware is mediocre, what is high end hardware?

(Note: I am a Linux fanboy and generally avoid Mac HW due to it's poor Linux support)

What the building really is ... (1)

Misagon (1135) | about 10 months ago | (#45111079)

Now that Steve Jobs is gone, Apple need another Reality Distortion Field Generator. Why not think big? ...

Re:What the building really is ... (1)

joe_frisch (1366229) | about 10 months ago | (#45111147)

Its a synchrotron light source. Compare with pictures of APS, SPring8 and ESRF.

Re:What the building really is ... (0)

Anonymous Coward | about 10 months ago | (#45111493)

Yup, that is sure what it looks like.
Now why would Apple want its own Light Source?
Why, to manufacture chips themselves, of course. Not the next generation of chips. The generation after that.
They'll also want a bunch of smaller accelerators for Heavy Ion implantation, near each end-station.
All this will be underground, the building above will just be a useful occupation of otherwise wasted land.

DECtape (1)

Mr. Protocol (73424) | about 10 months ago | (#45111089)

Actually, it looks more like a DECtape.

Ahhh, the theodp nonsequitur returns! (0)

Anonymous Coward | about 10 months ago | (#45111093)

n/t

Who does Apple think it is? (1)

landofcleve (1959610) | about 10 months ago | (#45111097)

They make phones. They act like they are the DoD.

Easy Target from orbit. (1)

Greg01851 (720452) | about 10 months ago | (#45111109)

all in the subject...

At the Church of Apple (2)

MrKaos (858439) | about 10 months ago | (#45111145)

This is the Vatican.

Re:At the Church of Apple (2)

ebno-10db (1459097) | about 10 months ago | (#45111223)

I'll take the one in Rome - much better artwork.

Re: At the Church of Apple (0)

Anonymous Coward | about 10 months ago | (#45111335)

But the one in Rome is infested with batshit crazy brainwashed doomsday cult members obsessed with sex they do nothing know about.

Re: At the Church of Apple (1)

Anonymous Coward | about 10 months ago | (#45111393)

As opposed to the batshit crazy brainwashed doomsday cult members obsessed with iToys they do nothing know about?

Re: At the Church of Apple (2)

gmhowell (26755) | about 10 months ago | (#45111427)

But the one in Rome is infested with batshit crazy brainwashed doomsday cult members obsessed with sex they do nothing know about.

I thought you were going to explain why it's not like Apple?

(Sent from my iPhone or MacBook or MacMini.)

Minimizes window space (1)

Tough Love (215404) | about 10 months ago | (#45111151)

The only way to get even less window space in relation to interior volume would be to design it as a sphere. Even a borg cube would have more windows.

May I suggest a modest design improvement: dig a canal to the bay and moor Steve Job's equally iconic and ugly yacht [theverge.com] right in the center of the frisbee ring. The point is so nobody forgets him, right?

Shareholders silent as usual? (0, Offtopic)

Anonymous Coward | about 10 months ago | (#45111155)

Any of Apple's shareholders daring to ask exactly why $5 billion of their money is being spent on building an egotrip for the executives, rather than being returned into their pockets? $5 billion seems to be rather excessive, to house 12,000 people. Oh well, at least the taxpayer is suffering too, since you can guarantee that the building will be constructed and owned by their Cayman Islands subsidiary, with Apple Inc paying exorbitant rent every month.

Re:Shareholders silent as usual? (1)

ebno-10db (1459097) | about 10 months ago | (#45111265)

This is what companies do when they have too much cash. How much is this building per square foot?

Re: Shareholders silent as usual? (0)

Anonymous Coward | about 10 months ago | (#45111381)

Believe it or not. But the CEO, approved by the board, is running the company. Not a stock holder.

The board decides how much money is (or if) is returned to the share holder. No one else.

Don't like it? Sell your shares.

Not the first HQ to be a ring (0)

Anonymous Coward | about 10 months ago | (#45111169)

https://maps.google.co.uk/maps?q=W12+7RJ -- BBC did something similar

The Ring... (4, Funny)

Longjmp (632577) | about 10 months ago | (#45111175)

I can't believe no one came up with this yet:

One ring to rule them all...

;-)

Re:The Ring... (0, Funny)

Anonymous Coward | about 10 months ago | (#45111363)

...and in California, to tax them!

Re: The Ring... (1)

binarylarry (1338699) | about 10 months ago | (#45111445)

First you see the Ring and then you die.

Jesus fucking christ. (0)

Anonymous Coward | about 10 months ago | (#45111183)

I'm sorry, but that tape reel comment is one of the lamest fucking things I've ever read on Slashdot. I don't even know if this is an attempt at trolling or just some idiot user who thinks he's being clever (hurr hurr). About a week ago I was handling a set of reels almost exactly like this (you'd be surprised at what tech banks will hold onto) and I can't even see the resemblance.

So here's to you, you little dipshit theodp. Enjoy your "lamest attempt at trolling or saying something clever" award. Please don't ever post here again.

Why not move to Texas while you're at it? (0)

Anonymous Coward | about 10 months ago | (#45111305)

After all, California is bad for business, while Apple would fit in wonderfully with the Texas Can-do attitude.

Re:Why not move to Texas while you're at it? (-1)

Anonymous Coward | about 10 months ago | (#45111685)

Texas has too many fags.

If there's a fire (0)

Anonymous Coward | about 10 months ago | (#45111327)

If there's a fire and you have to evacuate the building, is it safe to run into the center?

is that.. (0)

Anonymous Coward | about 10 months ago | (#45111349)

r&d outsourced to india or to google in mountain view?

Looks just like Spy Central UK (GCHQ) (4, Informative)

weeble (50918) | about 10 months ago | (#45111375)

http://en.wikipedia.org/wiki/Government_Communications_Headquarters [wikipedia.org]

All all glass building with lots of computers and the terminals with the world's secrets flashing across. An interesting concept.

Re:Looks just like Spy Central UK (GCHQ) (3, Interesting)

clarkkent09 (1104833) | about 10 months ago | (#45111739)

Except that GCHQ cost £337 million. Is the Apple building really expected to cost $5B? It is not mentioned anywhere in TFA. Seems excessive even for Bay Area , where fixing up half a bridge [wikipedia.org] costs $6.3 billion.

Similar to The Pentagon (-1)

Anonymous Coward | about 10 months ago | (#45111389)

Hopefully they looked at The Pentagon http://en.wikipedia.org/wiki/The_Pentagon [wikipedia.org] for some ideas. Pretty intelligent design.

A Never Ending Trip (0)

Anonymous Coward | about 10 months ago | (#45111397)

Irregardless, a perestrian monorail would be kind of cool &mdash making it a möbius strip would be better.

Re:A Never Ending Trip (0)

Anonymous Coward | about 10 months ago | (#45111405)

Looks like your — needed a semicolon.

What kind of a critique is that? (5, Insightful)

Art3x (973401) | about 10 months ago | (#45111439)

doesn't look all that different from an old-school $3.95 6250 BPI magnetic tape reel

Or a ring, bracelet, flying saucer, hoola hoop, donut, or a million other things that are round. What is your point?

More Apple innovation... (1, Redundant)

Patent Lover (779809) | about 10 months ago | (#45111443)

They took the Pentagon and rounded the corners. Apple is good at the rounded corners thing.

Re:More Apple innovation... (0)

Anonymous Coward | about 10 months ago | (#45111559)

Betcha there won't be any screws in it either. That would compromise the purity of the design.

Apple sacrifices functionality for looks... (0)

Anonymous Coward | about 10 months ago | (#45111509)

Apple sacrifices functionality for looks. That is NOT innovation. Anybody can remove functionality from products for basic operational features, and make the result look nicer. Cases in point: No button mice and track pads. Minimal keyboards. No SSD or USB card slots on portable devices.
Whaa, the mouse has two buttons! That will be too hard for users! We must make a device that Steven Hawking can use, not guitar players!
Whaa, the RIAA/MPAA doesn't want file copying to happen. We MUST NOT ADD copying 'enabling' devices to our units!
Whaa, PC keyboards have too many damn keys! And they are too fat! We must make crappy square 'chicklet' keyboards for kids!

Re:Apple sacrifices functionality for looks... (1)

Gavagai80 (1275204) | about 10 months ago | (#45111729)

They made a mouse with no buttons? Do you bang it on the table to click?

Re:Apple sacrifices functionality for looks... (1)

MacTO (1161105) | about 10 months ago | (#45111833)

Usually people make quips about Apple's "no button mouse" as a joke, because of Apple's history of one button mice. The physical button is still there, and provides the expected tactile feedback. Apple's mice and trackpads also provide support for buttons, scrolling, and other operations via gestures. It's not ideal for people who expect tactile feedback, but it does work well.

While their chicklet keyboards are no Model M, they also perform as well as traditional laptop keyboards and most modern desktop keyboards. Your point about missing keys is a valid one, though I suspect that most people don't even notice it.

So what's your point again?

Who else thinks it'd be fun to sneak onto the roof (1)

tlambert (566799) | about 10 months ago | (#45111521)

Who else thinks it'd be fun to sneak onto the roof ... and paint the roof like a giant Stargate?

I Did Not Want To Comment (-1)

Anonymous Coward | about 10 months ago | (#45111563)

I will hope against Apple Intentions that Apple will do the right thing.

I know that I am in a very small minority.

I fully expect, Apple, i.e. the Board and the Thing Called "Cook", To Do The "Wrong Thing" and squander i.e. burn through Apple Inc.'s cash in the next 12 months.

That is the nature of U.S.A. business, i.e indulgences!

An obituary written ahead of death (from Wikipedia with edits):

Timothy Donald "Tim" Cook (born November 1, 1960) an American business executive, and for a time the CEO of Apple Inc.
Cook joined Apple in March 1998 as SVP of Worldwide Operations and also served as EVP of Worldwide Sales and Operations
and was COO until he was named the CEO of Apple on August 24, 2011, succeeding Steve Jobs. Cook had previously
served as acting CEO of Apple after Jobs began medical leave in January 2011.

In early 2012, he was awarded compensation of 1 million shares, vesting in 2016 and 2021, by Apple's Board of Directors.
As of 2012, Cook's total compensation package of US$378 million made him the highest paid CEO in the world for that year.

Following the successes of 2012 and the death of Steven P. Jobs, Mr. Cook sought to insulate himself from any Apple
employee, especially Board members for which Mr. Cook has "special" distain for their existence.

Apple Inc. operations in Asian countries became a troubling issue for Mr. Cook given his "tastes" for narcotics and sex slaves.

Ah! The "Apple" does not fall far from the "Tree" now does it, Mr. Cook!

QED
 

Our economic overlords (2)

PopeRatzo (965947) | about 10 months ago | (#45111569)

I have to wonder about a company who has lost 30% of it's stock price in the last year building a $5B headquarters.

I mean, I'm grateful to AAPL, since it put my daughter through college, but I gotta say, I'm glad I got out at $680.

Re:Our economic overlords (2)

Jeremi (14640) | about 10 months ago | (#45111815)

I have to wonder about a company who has lost 30% of it's stock price in the last year building a $5B headquarters.

When you're sitting on $147 billion [bgr.com] in cash, $5 billion for new headquarters is quite affordable... whether or not it's the best possible use of that money, I don't know, but it's definitely not going to bankrupt Apple.

Its like Main Street in Pleasantville. (1)

penglust (676005) | about 10 months ago | (#45111663)

Sally you mean there is something outside of Apple?

Walled Garden (1)

mschaffer (97223) | about 10 months ago | (#45111721)

It's obviously Steve Job's Walled Garden!

Conveyance (1)

Dereck1701 (1922824) | about 10 months ago | (#45111769)

Without some kind of conveyance system this building is going to be next to useless. Either some kind of shuttle or miniature rail system, maybe even those horizontal escalators they have in airports would do the job. But no one is going to work in a building where you have to walk several miles every day. And whats with all of the soft focus renderings? Was the software they were using so bad that they had to blur every single image to make them look less crappy?

sure its not over 4 stories (1)

viperidaenz (2515578) | about 10 months ago | (#45111837)

but you still need to walk up to half a mile to get somewhere, and there is no elevator option.

I'd rather spend 2 minutes waiting for a lift to go up 10 floors than walk for 7 minutes to go see someone.

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