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Facebook Testing Screen-Tracking Software For Users

timothy posted about a year ago | from the happy-pre-hallowe'en dept.

Privacy 115

cagraham writes "Facebook is currently testing software that would track user's cursor movements, as well as monitor how often a user's newsfeed was visible on their mobile phone, according to the Wall Street Journal. The additional data from such tracking would potentially let Facebook raise their ad prices, as they could deliver even more information about user's on-site behavior to advertisers, such as how long users hovered over specific ads. In order to analyze the extra data, Facebook will utilize a custom version of Hadoop."

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The product... (5, Informative)

mythosaz (572040) | about a year ago | (#45283119)

Remember folks, you're not the customer, you're the product.

Re:The product... (-1)

Anonymous Coward | about a year ago | (#45283225)

Fuckerberg should just go jump off a cliff without a parachute. The world will be much better off.

Re:The product... (5, Insightful)

Anonymous Coward | about a year ago | (#45283583)

Fuckerberg should just go jump off a cliff without a parachute. The world will be much better off.

Uh, sorry, but I find far more blame in the 100 million users lining Fuckerberg's pockets. The world would be much better off without mass ignorance. Fuckerberg just created a tool. Ignorance towards privacy and security ensured its survival.

Learn to put blame where it belongs, and recognize what truly made him rich.

Re:The product... (-1)

Anonymous Coward | about a year ago | (#45283799)

Shut the fuck up you Jew sympathizer. You deserve to be shoved in the oven like the rest of the Jew horde.

-- Ethanol-fueled

Re:The product... (2)

Mitchell314 (1576581) | about a year ago | (#45284887)

It's their privacy and data to work with, not yours. Get off your high horse.

Re:The product... (-1)

Anonymous Coward | about a year ago | (#45285191)

And don't fall off yours, you sanctimonious prick.

Re:The product... (1)

Anonymous Coward | about a year ago | (#45286063)

Thanks for your concern but I can hate both comfortably.

Re:The product... (3)

kilfarsnar (561956) | about a year ago | (#45283255)

Remember folks, you're not the customer, you're the product.

No kidding. Facebook: not even once.

Re:The product... (1)

cayenne8 (626475) | about a year ago | (#45283287)

Hey..yet another reason NOT to join facebook.

Re:The product... (0)

Anonymous Coward | about a year ago | (#45283647)

My mouse should be private. Also, I'd prefer if my typing was private until a send was approved by me.
Also, maybe the way to surf the internet is to download the internet to local storage, and then just surf the local storage. For feeds, comment sections, and the like, well download a smaller portion of the internet

NNTP and RSS (1)

tepples (727027) | about a year ago | (#45284097)

That's what RSS was supposed to be about, and before that NNTP. But Facebook works even on a PC with no NNTP client or RSS reader.

Re:The product... (1)

icebike (68054) | about a year ago | (#45286333)

My mouse should be private. Also, I'd prefer if my typing was private until a send was approved by me.
Also, maybe the way to surf the internet is to download the internet to local storage, and then just surf the local storage. For feeds, comment sections, and the like, well download a smaller portion of the internet

But your mouse is't private now.
Facebook isn't the first to do this, other advertisers are already putting this tracking into mouse hovers over their ads. Just Google mouse hover tracking. Google may be the ultimate culprit since they server the bulk of ads, and they Patented [theregister.co.uk] this technology 3 years ago.

Re:The product... (0)

Anonymous Coward | about a year ago | (#45284001)

Good luck finding a job without a FB account. Virtually every employer will ask for the ID. Oh, you want to listen to Spotify? Click here to login through Facebook.

Want access to local events? They are posted on FB first.

FB sucks, but because so many people are on it, it will never be going away anytime soon, just because it is too big and popular to be abandoned.

Spotify has its own auth (2)

tepples (727027) | about a year ago | (#45284137)

Spotify now has its own authentication in parallel with Facebook authentication. And in what geographic area or industry, other than perhaps social marketing, do absolutely all employers require that one's Facebook account not be left blank on the job application?

Re:Spotify has its own auth (2)

Arker (91948) | about a year ago | (#45284919)

I have had employers ask for a facebook login. I have never had one question me when I answer 'lolno'.

Re:The product... (1)

Anonymous Coward | about a year ago | (#45284459)

Good luck finding a job without a FB account. Virtually every employer will ask for the ID

LOLwut? What crappy industry do you work in? I've never once been asked for such a thing by any employer or potential employer.

Re:The product... (1)

cayenne8 (626475) | about a year ago | (#45284563)

Good luck finding a job without a FB account. Virtually every employer will ask for the ID. Oh, you want to listen to Spotify? Click here to login through Facebook.

Want access to local events? They are posted on FB first.

Really?

Funny, I've never had a problem getting a gig without a FB account, and no one has ever even asked me for information on one.

Then again..I tend to do jobs that require a clearance...that might be a sign of why not putting a ton of crap out on social media sites is a good thing?

Not that familiar with Spotify....and I can assure you, with 20 different events going on at the same time ever weekend in New Orleans, I have no problem finding out what's going on without having FB.

Re:The product... (1)

Kleen13 (1006327) | about a year ago | (#45285633)

I love that I can't remove the preloaded App from my phone without rooting it. Reminds me of Compaq.

Re:The product... (1)

Kleen13 (1006327) | about a year ago | (#45285667)

I lied. I fucking hate it.

Re:The product... (1)

ApplePy (2703131) | about a year ago | (#45285715)

Good luck finding a job without a FB account. Virtually every employer will ask for the ID.

I would tell them two things: One, I don't have one, and never will. And two, even if I did, it wouldn't be any of your fuckin' business anyway.

Then I'd point out that I'm more likely to be a productive employee because I won't be wasting half my work day on it like the brain-dead zombies down the hall.

If you don't like some bullshit policy, don't knuckle under to it.

Re:The product... (1)

lgw (121541) | about a year ago | (#45286651)

Good luck finding a job without a FB account. Virtually every employer will ask for the ID.

I wasn't even asked about my Facebook account when I interviewed with Facebook. What industry do you work in?

Re:The product... (0)

Anonymous Coward | about a year ago | (#45283651)

I once made that mistake and i can tell you, there will be conversation.

Re:The product... (5, Interesting)

TheCarp (96830) | about a year ago | (#45283377)

This is exactly why I have taken the attitude I have: If I am the product then I will make sure they get what they paid for!

I mostly ignore the ads, but I look for the ones I "like", and by "like" I mean the ones that annoy me, or make me feel like they are dishonest or even just, giving out a messgage that I dislike. Then.... I comment on them.

The beauty of this? I hover over them... a lot, I click on them a lot, then I spew out trollish comments intended to convince people other than what the advertisement was shooting for. The beauty of this is,....it brings me more of the same kinds of ad, so I can take my hobby forward to the next round!

The "criminal justice schools" ads are the best, especially since they never remove comments or block anyone. The MA state lottory tried advertising to me, and they actually removed my comments and blocked me. Apparently they don't like being told that they lie about the odds (if a casino offers me a bet, pays that bet and taxes out taxes for the state, thats one thing... when the state does it themselves, they are actually fraudulently stating the payout, and thus the pot odds) or that even if they didn't their odds of wining are abysmal.

Re:The product... (1)

CastrTroy (595695) | about a year ago | (#45283499)

Personally, I've found that I've been able to get the ads on Facebook to behave moderately well by actually clicking the little X on the ads that don't apply. Usually I'll select "against my viewpoints" or whatever it says. But sometimes other options. By just removing a few ads / companies, I've been able to get rid of a lot of the nuissance stuff, and most of what shows up is real products, that I may actually be interested in, from companies who aren't just trying to scam me.

Re:The product... (2)

IndustrialComplex (975015) | about a year ago | (#45283629)

So you are doing a bit of work for them to give them more of your information so that they can more effectively convince you to part with your money.

I mean, my hobbies cost me money too, but you've got a bit of a strange one there.

Re:The product... (0)

Anonymous Coward | about a year ago | (#45283889)

Unless it is a "featured" ad, you can click X on those and give all the negative feedback you like but they'll be right back again.

Re:The product... (1)

Archangel Michael (180766) | about a year ago | (#45284121)

I effectively have a "brain filter" in place where I ignore ads. The places that have the annoying flashing adds that try to install crapware/trojans/spyware onto my computer are permablocked and never visited again. I classify those sites/ads as "actively hostile" and thus won't even give the site a second chance. But then again, I am not their target audience, so they probably don't give a shit.

Banner Blindness (0)

Anonymous Coward | about a year ago | (#45285543)

I effectively have a "brain filter" in place where I ignore ads.

Most people do: http://en.wikipedia.org/wiki/Banner_blindness [wikipedia.org]

Re:The product... (1)

jovius (974690) | about a year ago | (#45284155)

The best option is to completely disregard advertising.

The facebook will still have a nicely tracked trail of your behavior, and the advertisers made you participate in some way. Your actions may be visible to your friends, who are so also exposed to the same advertisers by you. Now you are almost naming the companies and brands even, so that's only a continuation of the campaign... With a cunning strategy and successful execution the overall visibility grows huge.

Re:The product... (0)

Anonymous Coward | about a year ago | (#45284345)

Man, you have to be special kind of someone to enjoy clicking and commenting ads.

With Jews you lose (-1)

Anonymous Coward | about a year ago | (#45283383)

Suckerberg is just doing what any Jew would. Screw people over for money.

BTW did you hear how copper wire was invented? Two Jews fighting over a penny.

--- Ethanol-fueled

Re:With Jews you lose (-1)

Anonymous Coward | about a year ago | (#45283529)

Fake! The real me uses two dashes before the signature, not three.

But yeah, that doesn't change anything else you said about Zuck being a greedy parasitic Jew-bastard trying to eat his nation from within. But the biggest losers are YOU. You who continue to use Facebook to stroke your vanity.

-- Ethanol-fueled

Re:With Jews you lose (0)

Anonymous Coward | about a year ago | (#45284945)

Maybe the other guy just has more ethanol in the tank? For a phone 3 dashes would be full charge, for a car, a gauge is usually divided by 4 or 6 or 8, am not sure how many blocks there are on those digital ones usually.

Re:The product... (1)

Mitreya (579078) | about a year ago | (#45283423)

Remember folks, you're not the customer, you're the product.

Sometimes against your will, too. You might be a commodity brought in by other "products"

People have posted pictures/tagged me without my knowledge.

Re:The product... (1)

CelticWhisper (601755) | about a year ago | (#45283543)

This is the reason I (grudgingly) have a Facebook account. I'd have loved to refuse to ever sign up, but the only way to control other people's tagging of me was to have an account so I could forcibly remove the tags.

It's facebook (0)

oztiks (921504) | about a year ago | (#45283127)

Come'on really. How reliable would this be anyway? News? Move on. Next!

Re:It's facebook (1)

webdog314 (960286) | about a year ago | (#45283267)

How long users hovered over specific ads? There's so much rollover event crap going on that I usually move my cursor to the edge of the page just to be able to read.

I like to leave my cursor hovering (1)

WillAffleckUW (858324) | about a year ago | (#45283129)

I like to leave my cursor hovering over ads while I go to the bathroom or cook dinner.

Data means nothing without analysis.

Make your ad sound-equipped video and I'll block anything from that provider and probably stop going to your web site.

Re:I like to leave my cursor hovering (1)

CastrTroy (595695) | about a year ago | (#45283909)

Doesn't matter as long as they get more numbers to dazzle the advertisers with. They don't care if everything is entirely accurate. More information is always better. If it turns out to make them look bad (nobody hovers over the ads), they'll just choose not to report those numbers to the advertisers. If they can use the data, and spin it in a way to make them look good, then they will have more "hard facts" to let advertisers know they are getting their money's worth.

Wonder if this will be used to ferret out adblock. (3, Interesting)

Anonymous Coward | about a year ago | (#45283135)

Wonder how long it will be until FB accounts start getting banned because users use AdBlock with this techology...

3...2..

Re:Wonder if this will be used to ferret out adblo (2)

Piata (927858) | about a year ago | (#45283319)

How would you separate the people using adblock from the people that have no interest in ads and routinely avoid them?

I don't think there's been an ad on Facebook that I've desired to click on. For a company that stripe mines user data as their core business, they seem terrible at advertising (or at least advertising to me).

Re:Wonder if this will be used to ferret out adblo (0)

Anonymous Coward | about a year ago | (#45283455)

1) Add guid to each ad.
2) Store which ad guid is sent to which user at time and for how long.
3) jQuery check the ad div, get guid;
4) Confirm with server - if guid matches what it should be, no problem. If guid doesn't, client is using ad block. Banhammer (or more likely tell them to disable it).

Re:Wonder if this will be used to ferret out adblo (0)

Anonymous Coward | about a year ago | (#45284231)

This is way too resource intensive to be practical. That FB crap already eats too many CPU cycles in a browser. Adding this type of "we're not spying on you, we're just making sure that we delivered ads to you and that you're going to look at them, click on them and then endorse the products or we're going to make sure you never use FB again" crap will eliminate a significant number of their users. And FB sells its user count more than anything else.

Re:Wonder if this will be used to ferret out adblo (0)

Anonymous Coward | about a year ago | (#45285693)

This is used so much that after several years of using adblock, I can count on 1 hand the number of times I have been blocked or harangued.

Re:Wonder if this will be used to ferret out adblo (0)

Anonymous Coward | about a year ago | (#45286751)

If Failbook want to start an ad blocking arms race which they can't possibly win, and probably waste millions trying to fight, all they need to do is make their bizarre Orwellian 'look at me or get banned' ad police mechanism sufficiently annoying and pervasive, that it breeds a new generation of blockers which can outwit the checks easily, and probably encourage more people to start using aggressive blockers where they were previously not filtering any or just a few ads.
I suspect this would be the point where Failbook's Privacy Intrusion and Stalking Department realise they don't have a chance succeeding with technical measures, and start making legal threats to anyone hosting the ad blocker downloads. It's little things like this which are the real reason for which we should be grateful for TPB and onion sites.

Re:Wonder if this will be used to ferret out adblo (1)

TubeSteak (669689) | about a year ago | (#45286043)

How would you separate the people using adblock from the people that have no interest in ads and routinely avoid them?

Look for the logged in accounts that never have any mouse movement activity?

Re:Wonder if this will be used to ferret out adblo (1)

Dr.Zong (584494) | about a year ago | (#45283389)

And that would literally be the ammunition I need to nuke my account. I've noticed the only people I kep in touch with on there that I don't see regularly in real life, I could do without anyhow.

Re:Wonder if this will be used to ferret out adblo (0)

Anonymous Coward | about a year ago | (#45283479)

Don't wait. Waiting to cancel your FB account is just your addiction's way of stalling your conscious thought for time until you forget that you wanted to quit. It's like that smoker who says he'll quit... after this big project is done, or after this problem with the gf is over, or once he's gotten this one last thing cleared away.

Quit for a week. Don't wait; do it now. It's just for a week, so there's no point in waiting until FB starts its next round of raping your privacy. Block FB in your hosts file and see if you actually miss it after a week.

If the sun still rises and sets for you and life continues without FB after a week, then quit permanently.

Re:Wonder if this will be used to ferret out adblo (1)

Anonymous Coward | about a year ago | (#45283565)

Not to mention NoScript.

Re:Wonder if this will be used to ferret out adblo (1)

Peter Simpson (112887) | about a year ago | (#45284011)

Hmm...on one hand, Facebook, on the other, AdBlock.

I know which one *I* would choose :-)

Thoughtclick precedes thoughtcrime (0, Interesting)

Anonymous Coward | about a year ago | (#45283151)

If Facebook can measure how much a user was interested in an ad, how long before it is allowed to measure how much a user was interested in commiting a crime and sending that info to the authorities?

cursor movement (2, Funny)

Anonymous Coward | about a year ago | (#45283155)

I have no problem with them tracking the cursor movement on my mobile phone.

How about tracking key strokes as well? (0)

Anonymous Coward | about a year ago | (#45283231)

Why not? I don't care if Facebook knows what I type. What's the big deal here? Want some cheese with that whine? Who cares, move on!

Re: How about tracking key strokes as well? (0)

Anonymous Coward | about a year ago | (#45284271)

Uhmm, just because YOU don't care does not imply that others don't care.

And this is why we block adverts (4, Insightful)

Anonymous Coward | about a year ago | (#45283235)

And this is why we block adverts.

I felt bad at first blocking adverts so I didn't do it.
But then websites abused that over and over.
A few text adverts ok, that's just about acceptable.
Just when pages have multiple graphic or even video adverts that's not.
And when they start profiling and tracking you then that's simply abuse.

I now agressively block advertising and tracking on every website I can.
And it's because they didn;'t know when to stop.

Imagine if you will... (5, Insightful)

Colin Castro (2881349) | about a year ago | (#45283243)

a world where once you leave your local shopping store a man follows you around all day, recording where you go, what you look at, what you buy, the music you listen to, the tv shows you watch, which commercials you pay attention to, which ones you don't. There's no law against this, and if you tell him to leave you alone he ignores you. You file an opt out form and he still follows you, but now he hides in the bushes. This is what is happening, but to all of your online life. Thanks for reading.

Re:Imagine if you will... (1)

Thanshin (1188877) | about a year ago | (#45283289)

Do you mind if I imagine your proposition replacing the man with a naked lady?

It's to be closer to the reality of the interwebs.

Re:Imagine if you will... (1)

Anonymous Coward | about a year ago | (#45283519)

No. On the Interwebs it looks like a naked (and very young) lady from a distance, but it's a trap. It's really a man, and probably a fat, filthy, neckbearded one at that underneath his disguise, and he's been masturbating all day while he's been spying on you.

That, my friend, is the reality of the interwebs.

Re:Imagine if you will... (1)

c-A-d (77980) | about a year ago | (#45284399)

Who are you calling 'neckbearded'?

Re: Imagine if you will... (0)

Anonymous Coward | about a year ago | (#45284487)

No, no. In REALITY the neck beard will be naked, bar a thong made of a string of barbie doll heads, tied together by their har. He will be in the back of a muck cart, being dragged through the virtual equivalent of a shantytown full of dogs. THIS, ladies and gentlemen, is the reality of the interwebs today.

Re:Imagine if you will... (0)

Anonymous Coward | about a year ago | (#45283295)

Replace "man" with a "robot" and you are spot on.

Re:Imagine if you will... (0)

Anonymous Coward | about a year ago | (#45283311)

He's behind you!

Re:Imagine if you will... (0)

Anonymous Coward | about a year ago | (#45283337)

At least if you empty your cookie jar, the man will usually go away. For a while.

Usually.

Re:Imagine if you will... (0)

Anonymous Coward | about a year ago | (#45283483)

Don't forget when you enter the local store, the man follows you, making notes in duplicate and hands everything to the local DA, every call on a cell phone, every text, how long you are in the bathroom, number of floaters versus sinkers. Your urine is tested for any substance known and the test results are handed to every LEO from the dogcatcher to Interpol. Since this is a store, there are no Fourth Amendment rights [1], so the little man is free to do what he wants with that info.

As you go about your business, you notice the little man ducking briefly to sell all his notes to your ex-spouse, an insurance company, and a credit-scorer. Then he hops back and continues jotting notes down about your facial expressions.

You decide to whisper to a friend using code, and a loud horn blasts, preventing the whisper from getting through. You try again, and a beefy security guard kicks you out of the store. Of course, this store is also the only PO box in the town, where everyone goes to send and receive messages, and is the only convention center too, so when kicked out, you miss on all the special events going on.

You find when kicked out that all local businesses have trusted this store with their access card security, and are the only ones permitted to issue badges in the city. So, if you need a badge for a new job, you are SOL. If you need a key so you can use a local gym locker, you are hosed, because only they make the keys usable in local businesses.

[1]: Apologies for the US-centric-ness.

Only one issuing badges? (1)

tepples (727027) | about a year ago | (#45284275)

You find when kicked out that all local businesses have trusted this store with their access card security, and are the only ones permitted to issue badges in the city.

I don't follow this part of the analogy. Are you referring to web sites that 1. use only Facebook login and 2. have no close substitute? If so, I've seen very few sites that do that other than Answers.com and things like FarmVille.

Re:Only one issuing badges? (0)

Anonymous Coward | about a year ago | (#45284371)

A lot of news agencies now require Facebook (and only Facebook) to comment on stories. It's supposed to cut down on the number of trolls; it doesn't. It does, however, outsource all the comment management, which is the bottom line.

Facebook comment sections (1)

tepples (727027) | about a year ago | (#45284819)

Do you mean the "Login to Facebook to Post a Comment" buttons that appear in comments section when you browse on a mobile device? I've seen those. If I view the same page on a desktop or laptop computer, or I tell Chrome for Android or Firefox for Android to use a desktop User-agent string, other login options become available under "Comment using...", including Google authentication.

Re:Imagine if you will... (1)

CanHasDIY (1672858) | about a year ago | (#45283521)

<Rod Serling>Your next stop: The Twilight Zone!</Rod Serling>

Re:Imagine if you will... (0)

Anonymous Coward | about a year ago | (#45283709)

a world where once you leave your local shopping store a man follows you around all day, recording where you go, what you look at, what you buy, the music you listen to, the tv shows you watch, which commercials you pay attention to, which ones you don't. There's no law against this, and if you tell him to leave you alone he ignores you. You file an opt out form and he still follows you, but now he hides in the bushes. This is what is happening, but to all of your online life. Thanks for reading.

Yup, it sucks.

Nope, there's not a fucking thing you can do about it. No, don't argue. Let's not bullshit ourselves. There's not a fucking thing you can do to stop this. No way. No how. We're too late. Way too much money can be made from "big data" like this, so there's no stopping established revenue streams.

Actually, there is one way, which should be the most obvious, and should show people the true value of the real world around them.

You don't want to be tracked online? Then get the fuck offline once in a while. Leave your cell phone at home. Shut off the TV and computer.

Live a little. When they're standing over your coffin, give them something to remember you by other than your fucking mad Twitter skillz.

Re:Imagine if you will... (1)

Peter Simpson (112887) | about a year ago | (#45283977)

a world where once you leave your local shopping store a man follows you around all day, recording where you go, what you look at, what you buy, the music you listen to, the tv shows you watch, which commercials you pay attention to, which ones you don't. There's no law against this, and if you tell him to leave you alone he ignores you. You file an opt out form and he still follows you, but now he hides in the bushes. This is what is happening, but to all of your online life. Thanks for reading.

AdBlock. It's like being able to bash that man with a baseball bat.

Re:Imagine if you will... (1)

RobertLTux (260313) | about a year ago | (#45284949)

i was thinking about refiling that opt out ballisticaly (in triplicate) but a baseball bat (a USA made Louisville Slugger in Maple as GHOD intended) would work well also.

Re:Imagine if you will... (0)

Anonymous Coward | about a year ago | (#45284483)

In your case, it seems to be a little bird...

The smartest brains of our generation (0)

Anonymous Coward | about a year ago | (#45283269)

Figuring out how to get people to click on ads....

Careful what you wish for. (0)

Anonymous Coward | about a year ago | (#45283359)

This could just as likely torpedo their sales by proving what everyone in the ad business knows, but nobody says out loud (to keep the suckers on the hook) -- internet ads don't work very well.

Stop Complaining if you have a FB Account (2, Informative)

EMG at MU (1194965) | about a year ago | (#45283379)

FaceBook asked the world to raise your hand if you are ok with them using all of your information and habits to get you to click on ads, and every FB account was a hand raised. Even if you only use it to "stay in touch with family and close friends", "I never click ads", "I run AdBlockPlus" ect... You are a number they use to get more money.

Progress! (3, Insightful)

Krishnoid (984597) | about a year ago | (#45283409)

So ... we'll be moving from click-fraud to hover-fraud?

Facebook soon in the cemetery (0)

Anonymous Coward | about a year ago | (#45283453)

To bad I stopped using it, approve it's usage or advising of it's use

Hope you are dead in 2 years!

Amazon already does this. (0)

Anonymous Coward | about a year ago | (#45283457)

Don't know how much they use it for individual user metrics, but they use it for click prediction (this user is 80% probable to click this button in 200ms, the page it leads to takes 100ms to render -> start preloading the page for faster responsiveness). Whatever else they do with it, that use at least is distinctly non-evil.

a better idea (1)

Kevin Fishburne (1296859) | about a year ago | (#45283471)

They could just give out free televisions with integrated webcams, and as an added bonus it would come with a screensaver of some mustached dude staring sternly at you. And paint their drones black. And start calling their datacenters "ministries". How's the war with Google going, Mark? Same as it always has?

Re:a better idea (1)

mjr167 (2477430) | about a year ago | (#45283947)

No, they don't have to give them away. People already pay Microsoft for this...

Re:a better idea (1)

lgw (121541) | about a year ago | (#45286729)

My new TV came with an integrated webcam, but I must have gotten one of the upper-class versions, because I can turn it off.

some of this is NOT new (0)

Anonymous Coward | about a year ago | (#45283559)

some client-side scripting-based web site analytics already do cursor and user-interaction tracking.... as do many ordinary offline applications that install on the local pc..

and how often you load your own newsfeed on your mobile? that ain't anything special either.......

but what is new, is that facebook is going to implement things like this to gather even more data on the hundreds of millions of ignorant sheep that use their site.

Re:some of this is NOT new (1)

foradoxium (2446368) | about a year ago | (#45284547)

I was coming on to post the same. I don't see why this is being represented as new, other then to stir the hate-pot for Facebook.

Cookies have been used forever to track you, websites can track your cursor, time spent hovering etc.

I don't understand how people can not already know that Facebook is a large marketing firm selling their personal data?

They don't already do this?? (1)

Nukenbar (215420) | about a year ago | (#45283579)

I figured that they already knew I liked checking out all of the hot chicks in the Match.com/online dates.

Maybe some other algorithm already knows that I'm sad and alone. :(

They don't already? (0)

Anonymous Coward | about a year ago | (#45283619)

Isn't that sort of analytic fairly common? Generating heat maps for instance?

Re:They don't already? (1)

GameboyRMH (1153867) | about a year ago | (#45284039)

That was my first thought too.

For those of you who use NoScript or Ghostery, have you seen a thing called Crazy Egg?

It tracks your pointer. It's everywhere.

Desperation? (1)

Hoi Polloi (522990) | about a year ago | (#45283663)

Getting hard to sell those ads for more money eh? Pump all the data you want, I still won't buy your crap.

cpalead (1)

tepples (727027) | about a year ago | (#45284323)

Until things like cpalead become more common. If you don't sign up for one of the three free trials, you're locked out of the page. Or until video ads cause you to hit the monthly cap imposed by your ISP.

Re:cpalead (0)

Anonymous Coward | about a year ago | (#45286813)

You mean like you sometimes get on unsavory warez sites which either don't work after you waste your time filling in one of their 'surveys', ask for your credit card details, or for you to download and run a mysterious exe file.
Even allowing for the fact that the stereotype of a typical FB exists for a reason, somehow I don't see this catching on.

What genius came up... (1)

rnturn (11092) | about a year ago | (#45284301)

... with the idea that the position of my mouse is any kind of indication as to where my eyes are looking? I move the mouse out of the way so that it doesn't obscure the text I'm trying to read. What moron of an advertiser is going to pay extra for knowing that we've moved our mouse over their ad? It has virtually no correlation with where my attention is focused.

I sense, though, that this will make FB even more of a pain in the ass to load when all this mouse location software needs to be downloaded into my browser. (Which it won't because I'll be blocking that in a heartbeat.)

AdBlock (1)

quonsar (61695) | about a year ago | (#45284447)

there are ads on Facebook? Huh.

Foreshadowing (0)

Anonymous Coward | about a year ago | (#45284565)

Facebook + distributed computing == tracking entire human race... Hmmmm.... Sounds like the first version of the Matrix to me. I wonder who the systemic anomaly will be...

Wow. They are giving me the wheel (1)

EngineeringStudent (3003337) | about a year ago | (#45284653)

I hate a number of their ads. You couldn't pay me enough to click on them. Seriously.

Now that I know they (might) have mouse-based tracking all I have to do is figure out what their (weak) logic is and then try that as an avenue to reduce the uninteresting ads. Why do I get commercials in spanish if I don't speak spanish?

spanish commercials (0)

Anonymous Coward | about a year ago | (#45285675)

You don't know what you are missing.

Detects hover events in mobile apps (0)

Anonymous Coward | about a year ago | (#45284793)

Truly ground breaking! ;)

FB isn't that clever... (1)

CohibaVancouver (864662) | about a year ago | (#45285173)

Y'know, I'd have more faith in these 'Facebook is Omnipotent' stories if Facebook ever once actually served up something I cared about. I joined five years ago and I'm on FB several times per day. I post links, and update my status. I post a few pictures per week. I check in here and there using the mobile app. I have a couple of hundred friends and I comment on their postings. Facebook knows my location, age, gender, marital status. It knows I like James Bond and I'm an airplane geek... On and on.

Yet Facebook has never, once, posted ANYTHING that would cause me to go "Hey, that's interesting," and click. Never once. Right now it's serving me up an ad telling me to go to school to be a social worker, and another ad from my current ISP telling me to switch to them, even though I'm already using them. Yeah, great data mining FB.

Solution : Mouse-over overload (0)

Anonymous Coward | about a year ago | (#45285261)

Presumably implemented with some javascript that will use mouse-over events to send the data back.

Solution : a browser plugin that sends millions of these events back to them whenever you're not particularly busy. Can specify any random time ranges you feel like, false ad info and user credentials. Make their Hadoop big data a whole lot bigger.

Instead of building better products (0)

Anonymous Coward | about a year ago | (#45285613)

spend time and resources tracking your potential customers.

Unrealistic for advertisers (0)

Anonymous Coward | about a year ago | (#45285669)

How long can they keep this up? The advertisers keep paying more and more for more info, but what benefits do they really get? They can target their ads better, but they have to spend more to do so. This money could just be spent on running more ads in general. And are sales really rising because of all this? They can spend more on advertising but it doesn't mean consumers will spend more on product. They only have so much disposable income and are already spending a lot. The only thing that can change is how they are spending it, and that will not happen when a company is expanding their advertising budget and making their product more expensive.

TLDR: Who needs all this info and why?

We are shocked! Shocked! (1)

Impy the Impiuos Imp (442658) | about a year ago | (#45286037)

"Here comes the first output. What does it say?!?!?"

"The pattern-recognition AI says, after studying millions of instances of tracking, we should use ads with 'selfies' of humanoids wearing tight clothes hiding prominent chest tumors."

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