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Lenovo Want Ashton Kutcher As More Than Just a Pretty Face

timothy posted about 6 months ago | from the or-maybe-he's-just-a-smart-dude dept.

Hardware 101

Nerval's Lobster writes "It's not clear whether managers at Lenovo were too starstruck to say 'no,' or whether the once-respected PC maker is having so much trouble hiring technical help it genuinely intends to allow lowbrow-sitcom staple Ashton Kutcher serve as both celebrity spokesman and full-on product engineer. Lenovo announced that it had hired Kutcher as a product engineer who will 'work with the company's engineering teams around the world to develop and market the Yoga line of tablets by providing input and decision-making into design, specifications, software and usage scenarios.' Kutcher – former Calvin Klein underwear model, star of such quality entertainment as That '70s Show, Punk'd, current star of Two-and-a-Half Men and, most recently, portrayer of Steve Jobs in the biopic Jobs – has a successful track record of investing in tech companies, Lenovo's announcement said as partial explanation for the arrangement. Kutcher also studied biomechanical engineering as an undergraduate at the University of Iowa, which USA Today and other news outlets used to help bolster the idea that the star of Dude, Where's My Car? could function effectively as part of an engineering product-development team. Kutcher did list his planned major at the university as biomechanical engineering when he enrolled in 1996, but he dropped out during the 1997-98 school year. He did found A-Grade Investments, which has been involved in or funded tech companies including Spotify, Path, Airbnb and Uber, according to Lenovo."

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101 comments

Hey, Apple did alright with Jobs (2, Interesting)

ackthpt (218170) | about 6 months ago | (#45285799)

Who's to say someone who knows nothing about the industry doesn't have some useful input on Customer Experience?

Oh, sorry. Were we to also look down our be-spectacled noses at lowbrow actors?

Re:Hey, Apple did alright with Jobs (1)

Joce640k (829181) | about 6 months ago | (#45285929)

I think they're just after his army of fans, why else would they call it the "Yoga" line of products?

All they need to do is make the keyboard out of compressed bean husks and they've got a million sales lined up. All he needs to do is appear in the adverts holding one.

Re:Hey, Apple did alright with Jobs (1)

davester666 (731373) | about 6 months ago | (#45288549)

No, he's a product engineer. They picked him because they saw what he could do in the movie "Jobs". He sent it to them as his resume.

Re:Hey, Apple did alright with Jobs (1)

unixisc (2429386) | about 6 months ago | (#45290897)

I thought they might have put him in product marketing, but they apparently thought even more highly of him. Anyway, congratulations to him - he now can ignore his acting career

Re:Hey, Apple did alright with Jobs (5, Insightful)

petsounds (593538) | about 6 months ago | (#45286229)

Who's to say someone who knows nothing about the industry doesn't have some useful input on Customer Experience?

Sorry, I don't even understand what you're inferring from your title and this statement. You're saying Steve Jobs knew nothing about the computer industry? The industry he helped *start* by building mass-market products out of what was formerly a hobbyist-only, DIY field? The guy who helped design circuitboards for Atari arcade games in the 70s? Yeah, you're right, Jobs was totally on the same clueless level as the guy who portrayed him in a shoddy movie.

Re:Hey, Apple did alright with Jobs (4, Insightful)

CaptainLard (1902452) | about 6 months ago | (#45286541)

I'm not gonna suggest Kutcher is a visionary engineer but he is certainly not as stupid as the roles he plays. This is going to sound completely ridiculous.... but look up his speech from the 2013 teen choice awards. When you get over the screaming teeny boppers he is actually using his pulpit to give useful advice. You can hear the mood shift in the crowd. A good quote from the speech: "Opportunity looks a lot like hard work".

Re:Hey, Apple did alright with Jobs (3, Insightful)

petsounds (593538) | about 6 months ago | (#45286699)

I don't really think Kutcher is clueless or stupid. I saw him speak on an internet panel event with the creator of tumblr and a couple other guys. He seems fairly intelligent, and has a decent nose for what will work and won't work on the internet. But being heavily involved in hardware product design? I think that's above his pay grade, unless this is the same sort of in-name-only product "design" as Lady Gaga being hired to be the creative director for Polaroid or any of the other celeb "designer" roles for technology companies. What makes this weirder is Lenovo's use of the term "engineer".

Re:Hey, Apple did alright with Jobs (1)

Anonymous Coward | about 6 months ago | (#45287163)

I think that's above his pay grade

The sad thing about the current tech industry is that hardware design, and engineering, are both vastly below his pay grade--literally speaking.

Re:Hey, Apple did alright with Jobs (2)

artor3 (1344997) | about 6 months ago | (#45287255)

Product engineers don't need to get too deep into hardware design. There are several disciplines involved in making an electronic product, including design, verification, test, manufacturing, packaging, etc. The product engineers are the big picture guys who get involved in a bit of each discipline and make sure that the final product will meet the markets demand while still be profitable to produce. It's kind of like a halfway point between engineering and management.

I don't know what his skill level is, but I could believe that he knows enough to be a real contributor and not just a pretty face.

Re:Hey, Apple did alright with Jobs (1)

unixisc (2429386) | about 6 months ago | (#45290951)

Actuallly, product engineers are the go-to guys when it comes to hardware design. Granted, there are the desgin engineers, test, verification and other engineers, but when it comes down to one person who's responsible for delivering the product to operations to build and marketing to promote, that person is the product engineer. Essentially, it looks like Kutcher is the go to guy for the Yoga line - anything that has to change in any of the models has to go through him. A pretty good job really.

Re:Hey, Apple did alright with Jobs (0)

Anonymous Coward | about 6 months ago | (#45287941)

What makes this weirder is Lenovo's use of the term "engineer".

Not really. This is Slashdot and we're awash in false engineers, who would be sued for their last goddamned penny if anybody took their claims of being a 'software engineer' even remotely seriously.

No, kids, you're code monkeys. Engineering is serious fucking business, and you don't have the papers for it.

Re:Hey, Apple did alright with Jobs (0)

Anonymous Coward | about 6 months ago | (#45290359)

Disclosure: I took 1 year of software engineering before deciding against it and going pure CS.

The courses for a CS degree and a software engineering degree are pretty damn close. The only major difference is that the software engineers take the ethics, regulations, and safety courses that most of the other engineers take. In practice, anyone who has a software engineering degree and is working on consumer software are not working in an engineering capacity and the should have just gone into CS. The real software engineers are the guys working on software that guides missiles and runs nuclear power plants.

Re:Hey, Apple did alright with Jobs (0)

Anonymous Coward | about 6 months ago | (#45288105)

He's a shill. 'We want you to act like a moron for money' 'okay!'

Not someone i'd trust for anything. His opinions will change with the paychecks.

Re:Hey, Apple did alright with Jobs (2)

djupedal (584558) | about 6 months ago | (#45288359)

But being heavily involved in hardware product design? I think that's above his pay grade,

Not as a brand, and surely that's what this is about. Lenovo is trying to nexus Kutcher's appeal outside China to help smooth the path into hearts and minds that may never be tempted to give their (Chinese) brand a second look otherwise. It worked for Nikon, as just one example. They are already enjoying headlines over it.

That, and they may have been forced to classify him as a unique technical asset (true or not), in order to get him on the payroll with Beijing's approval....

I worked inside Lenovo a few years back and I wish them the best today.

Re:Hey, Apple did alright with Jobs (0)

Anonymous Coward | about 6 months ago | (#45288547)

Retard.

Re:Hey, Apple did alright with Jobs (2)

ArbitraryName (3391191) | about 6 months ago | (#45287855)

Jobs wasn't particularly technical, no. He worked for Atari as a technician, sure, but that's a very entry level job that any intelligent person could manage. He didn't "help design circuit boards". He was assigned that task once, for Breakout and he farmed it out to Woz. Jobs' success didn't come from any particular technical expertise. It came from charisma and intelligence, both of which he had plenty of. He mostly partnered with/hired extremely skilled technical people and used his skills to build a business around that.

Re:Hey, Apple did alright with Jobs (0)

Anonymous Coward | about 6 months ago | (#45289245)

He mostly partnered with/hired extremely skilled technical people and used his skills to build a business around that.

OMG ! No business does that !! Thats so evil !!

Re:Hey, Apple did alright with Jobs (0)

Anonymous Coward | about 6 months ago | (#45288779)

Just a note, the boards that atari asked Jobs to reduce the number of chips in, Steve contracted that out to Wozniak and stiffed him when it came time to pay

Re:Hey, Apple did alright with Jobs (0)

Anonymous Coward | about 6 months ago | (#45290785)

Actually you are forgetting that Jobs didn't actually build any apples... it was the Woz.

(And Neither of them Wrote the original Apple Operating System... They Paid a third party to write it.)

Re:Hey, Apple did alright with Jobs (0)

Anonymous Coward | about 6 months ago | (#45286415)

timothy's probably just jealous that he's much less famous and nowhere near as pretty as Kutcher. One might ask, "why timothy and not Nerval's Lobster?", well it's because the editors... oh, never mind.

Heaven forbid slashdot should have anyone to turn the bitter, adolescent rantings of a submitter into something resembling an interesting read, and I say that as someone who finds no appeal in either Ashton's looks or the dreck he seems to favour appearing in.

Re:Hey, Apple did alright with Jobs (1)

drinkypoo (153816) | about 6 months ago | (#45290565)

I knew there would be a comment well down the page someplace that was going in the direction I wanted to go.

If he's bright and in touch with what people actually want, unlike the people currently at Lenovo, he could well make a contribution if they listen to him. And since people listen to celebrities because they think they're better people or something, they might well do so.

Someone isn't a fan.. (2, Informative)

Anonymous Coward | about 6 months ago | (#45285809)

Someone isn't a fan.. I detect a little bit of bias.

Re:Someone isn't a fan.. (1)

mythosaz (572040) | about 6 months ago | (#45285857)

Ya think?

star of such quality entertainment as...

Gas Station Employee: I'm starting to picking up your sarcasm.
Richard Hayden: Well, I should hope so, because I'm laying it on pretty thick.

Re:Someone isn't a fan.. (1)

QRDeNameland (873957) | about 6 months ago | (#45287335)

Someone isn't a fan.. I detect a little bit of bias.

Maybe he works for Lenovo, and is dreading the day he has to say "Dude, where's my job?"

Hollywood has helped before (5, Informative)

turkeydance (1266624) | about 6 months ago | (#45285869)

Hedy Lamarr (/hdi/; 9 November 1914 – 19 January 2000)[1] was an American actress and inventor, celebrated for her great beauty, who was a contract star of MGM's "Golden Age."[2] Mathematically talented, she and composer George Antheil invented an early technique for spread spectrum communications and frequency hopping, necessary for wireless communication from the pre-computer age to the present day.[3][4]

Re:Hollywood has helped before (2, Funny)

Chemisor (97276) | about 6 months ago | (#45285963)

Are you seriously comparing Ashton Kutcher to Hedy Lamarr? Seriously? You ought to be banned from ever posting again on any forum.

Re:Hollywood has helped before (0)

Anonymous Coward | about 6 months ago | (#45286257)

yeah, he did. whats so bad about it?

Re:Hollywood has helped before (1)

Bill, Shooter of Bul (629286) | about 6 months ago | (#45286487)

Despite some of the roles he has played, he's not an idiot. He's still probably more of a publicity hire than anything else, but I wouldn't rush to judge him before you see any actual work of his.

Re:Hollywood has helped before (2)

readacc (3401189) | about 6 months ago | (#45287881)

Nah, he's not an idiot. I think it was more to do with the fact that Hedy contributed some very important techniques to the communications world that facilitated the development of mobile communications, where as Ashton's very knowledgeable about technological trends. Good for him, but put plainly he doesn't compare in terms of capability or contribution as what Hedy has, apart from the fact they're both (or were) actors.

Re:Hollywood has helped before (1)

Bill, Shooter of Bul (629286) | about 6 months ago | (#45290233)

I don; think its that off of a comparision. They make simular comparisions in the world of sports all the time. You take the two individuals one a successful one with a long career and compare them to an up and comming youngster. Not equating the two, but comparing the carrer trajectory to a certain age. That's clearly what is going on here.

Re:Hollywood has helped before (1)

tlhIngan (30335) | about 6 months ago | (#45290423)

Despite some of the roles he has played, he's not an idiot. He's still probably more of a publicity hire than anything else, but I wouldn't rush to judge him before you see any actual work of his.

Of course it's a publicity hire. Think of it - Lenovo just hired Steve Jobs! (Well, the actor who played him in the awful biopic...)

I guess Lenovo might revive the whole "I'm a PC. I'm a Mac" ads...

Re:Hollywood has helped before (1)

Anonymous Coward | about 6 months ago | (#45288367)

The point is, just because Kutcher is noteworthy for lame comedy, that does not preclude him from having some talent in a technical field. For all anyone knows, he may be adept at tinkering with hardware. Maybe he's a software guy. You don't know. It's insulting to just write him off as the submission does for only calling up his acting. And speaking of his acting, he's done better, more challenging films than "Dude, Where's my Car?"

Re:Hollywood has helped before (1)

multisync (218450) | about 6 months ago | (#45286849)

If you're going to copy from a Wikipedia article and just paste it straight into a comment, you could at least respect their license [wikipedia.org] and provide attribution.

Re:Hollywood has helped before (1)

Samantha Wright (1324923) | about 6 months ago | (#45288259)

It's well-understood these days that any text written in an encyclopedia style and littered with citations[1] is lifted directly from Wikipedia. [citation needed]

Re:Hollywood has helped before (1)

Xest (935314) | about 6 months ago | (#45288957)

I think in this case it's confusion of cause and effect though.

The assumption posted is that Kutcher has a good track record of spotting great and successful ideas and investing in them.

But I suspect the reality is instead that there's a lot of good ideas out there but most never get noticed and that Kutcher attaching his name and hence providing access to his celebrity, marketing, and finance network is what turns them from the unknown to the known.

I've mentioned it here before a couple of times but Summly is an example of this, it was sold as a boy genius' pet project that made him millions being sold to Yahoo, but the reality of Summly was in fact that the kids dad was a high end investment banker who had relationships with everyone from Kutcher and Stephen Fry to the Murdochs. Also, his Dad had the contacts to hire a couple of silicon valley veterans to run and develop Summly such that it seems his kid did very little at all, in fact, he may not have done anything more than a bit of UI work if that judging by comments from the developers and contractors they used. The kid's mother was a lawyer who worked for Yahoo, hence the Yahoo buyout deal. Having the Murdochs with their media empire, and famous star-bloggers like Stephen Fry behind your product is the quickest way to get your product heard of by a wide audience whether it's a particularly stellar idea or not - at that point the product, as long as it's reasonably not shit doesn't matter, you'll always do better than the product that's far superior, but not fortunate enough to have found the same level of backing.

So you see, the idea matters a bit, but there are literally millions of interesting ideas out there implemented as products. But if you want success, it's as it has always been - it's primarily about who you know, not what you know. That's not to say it's impossible to breakthrough without that as a startup, but if "goodness" of a product could be measured in percentage terms, then to go it alone you need a 90%+ "good" product, but if you've got a bunch of celebs and media moguls onside, then 50%+ "good" is probably "good" enough and that's the difference someone like Kutcher makes to your startup.

Lenovo's use of Kutcher is no different, they're not getting Kutcher onboard because of his genius or technical prowess, they're getting him onboard because he can use himself, and that of folks he knows who are also incredibly famous, like Stephen Fry, to go on about how awesome those products are.

Of course, part of being a successful startup is precisely about being able to get someone like Kutcher on board in the first place, so kudos is still owed to the likes of AirBnB for finding someone like him and getting him onboard. But make no mistake, people like Kutcher are company makers, they can turn a company from an unknown to something that's in the news daily, or at least weekly regardless of how relatively excellent the company's products are in practice.

As a semi-related aside, Microsoft has just taken on Jonathan Ross for their XBox division and he is at least somewhat of a geek with a decent track record of working with the games industry, but make no mistake, they took him on as much for the fact that he's got a multi-decade career as one of the UK's top interviewers of the who's who of the entertainment world and who has made literally hundreds of close celebrity friends at the highest echelons of the entertainment industry as a result. Having someone like Jonathan Ross convincing A-list stars to buy and tweet about the XBox One is going to be worth it's weight in whatever salary he's getting there so it's a smart move in a business sense to take someone like that on, even if you're jumping through hoops pretending you're letting them play "tech guru" when you're not.

Re:Hollywood has helped before (0)

Anonymous Coward | about 6 months ago | (#45289923)

That's HEDLEY!!!

A bet he compiles a better track record... (-1)

Anonymous Coward | about 6 months ago | (#45285877)

...at picking technological winners than the Obama Administration's "green energy" crony subsidy pickers.

!Steve Jobs (4, Funny)

Anonymous Coward | about 6 months ago | (#45285883)

Did they confuse him with the real Steve Jobs after watching the Jobs movie?

Re:!Steve Jobs (1)

Anonymous Coward | about 6 months ago | (#45286059)

"I'm not a real product engineer but I played a very successful one in a movie... Oh, and I stayed at a Holiday in express last night."

Re:!Steve Jobs (2)

fermion (181285) | about 6 months ago | (#45286583)

That what I thought. It is like hiring Hugh Laurie to be your doctor, or plan your military Armageddon, or even better, be your prince regent.

Re:!Steve Jobs (0)

Anonymous Coward | about 6 months ago | (#45286643)

Maybe.

Considering what they've done to the thinkpad brand, however.. What damage could he possibly do that has not been done already?

Re:!Steve Jobs (0)

Anonymous Coward | about 6 months ago | (#45289465)

no.. he's dead, jim.

it's that they believe his current character on "men" is *real* and they desperately need that genius

Good For Him (4, Interesting)

organgtool (966989) | about 6 months ago | (#45286029)

I'm not a fan of his movies nor do I subscribe to his fanboyism of Apple, but Ashton Kutcher follows technology more than any movie/tv star that I know of. I'm definitely curious to see how he pans out in this position.

Already seen that one (0)

Anonymous Coward | about 6 months ago | (#45288509)

I'm not a fan of his movies nor do I subscribe to his fanboyism of Apple, but Ashton Kutcher follows technology more than any movie/tv star that I know of. I'm definitely curious to see how he pans out in this position.

I'm guessing he buys a beach house from the deceased estate of a guy who's crazy wife stalks and kills him and then takes on the dead guy's room-mate as a free boarder while letting his lesbian niece use his bedroom to seduce other women.

Re:Good For Him (0)

Anonymous Coward | about 6 months ago | (#45289649)

Ever heard of Will Weathon?

I foresee... (0)

Anonymous Coward | about 6 months ago | (#45286087)

the Homer Simpson car!

It'll be awesome! :D

I'm sure I've seen this episode in That '70s Show (1)

RamiKro (3019255) | about 6 months ago | (#45286107)

already.

Re:I'm sure I've seen this episode in That '70s Sh (0)

Anonymous Coward | about 6 months ago | (#45291309)

He predicted PC's were the future while everyone was still soldering.

A Vision (1)

HideyoshiJP (1392619) | about 6 months ago | (#45286119)

I can see it now. Expect helpful input like "This thing is sweet!" or "That screen rocks!" Good luck, Lenovo engineers.

Huh . . What? (0)

rudy_wayne (414635) | about 6 months ago | (#45286255)

the once-respected PC maker

When was Lenovo ever respected?

Re:Huh . . What? (0)

Anonymous Coward | about 6 months ago | (#45287247)

Technically they used to be part of IBM, until IBM decided that they wanted to get out of the hardware business and spun out that division. That division left to its own devices took on the name Lenovo.

Re:Huh . . What? (1)

Clsid (564627) | about 6 months ago | (#45288545)

They make good PCs and are kind of like the only profitable PC vendor. We used their workstations at work and they were the exact same thing as Dell back in the day as far as we were concerned.

Re:Huh . . What? (0)

Anonymous Coward | about 6 months ago | (#45289259)

When was Lenovo ever respected?

We should just ask you whom to respect. You're so awesome.

Obviously Lenovo has never seen The Simpsons (2, Insightful)

Anonymous Coward | about 6 months ago | (#45286345)

or they'd know all about The Homer (http://simpsons.wikia.com/wiki/The_Homer [wikia.com] ).

Those who do not pay attention to history are doomed to drive in it.

Re:Obviously Lenovo has never seen The Simpsons (0)

Anonymous Coward | about 6 months ago | (#45288723)

How is an episode of The Simpsons "history" relevant to this issue? It's fiction. The episode might be old, but still – fiction.

Does Kutcher have real tech skills? (2)

GodfatherofSoul (174979) | about 6 months ago | (#45286367)

Lots of people "study" engineering in college, then drop out after 2-3 semesters. From the article it looks like he made it 4-5? I recall some other musician being hired years back (Will I. Am?) as a PR stunt. Investing in tech companies doesn't imply tech knowledge either.

Intel hired Will.I.Am (0)

Anonymous Coward | about 6 months ago | (#45289503)

I recall some other musician being hired years back (Will I. Am?) as a PR stunt.

It was Intel that hired him. He's the "Director of Creative Innovation" http://www.intel.com/content/www/us/en/sponsors-of-tomorrow/will-i-am-innovator-video.html

They recently sent him on some tour to promote Ultrabooks, where he made 1 song per city he stopped in using his Ultrabook

that 70's show (1)

farble1670 (803356) | about 6 months ago | (#45286371)

star of such quality entertainment as That '70s Show

that is actually a quality series, as far as sitcoms go. dude, where's my car was pretty darn funny as well.

Love it... (1)

bmimatt (1021295) | about 6 months ago | (#45286421)

It's been a while since comments on a single article dripped with so much sarcasm.  Keep laying it on.  Thicker. LOL

Re:Love it... (0)

Anonymous Coward | about 6 months ago | (#45286799)

It's been a while since comments on a single article dripped with so much sarcasm. Keep laying it on. Thicker. LOL

Using that font totally doesn't make you look like a pretentious ass and definitely isn't a thinly-veilled ploy to make otherwise uninteresting comments stand out, nor does it bring to mind the mental image of a kid who so wants to be in with that cool self-harming clique that they draw on some cuts with a red biro. Nope, not one bit.

Re:Love it... (1)

bmimatt (1021295) | about 6 months ago | (#45286919)

Says AC... I have nothing to say to defend myself from this attack. You are right. Get well soon.

Why does the OP hate Kucher so much (2, Insightful)

Anonymous Coward | about 6 months ago | (#45286437)

While I think it's valid to question what he would bring to the table (and he may bring great ideas, or he may bring no ideas. There's not a clear track record on this.), I'm curious why the author needed to mock the man when posting this summary. That doesn't feel particularly relevant or useful to aid in the conversation.

Playing dumb characters != being dumb (0)

Anonymous Coward | about 6 months ago | (#45286571)

The fact that he tends to play clumsy, dumb, humorous characters does not make him one. It's a valuable skill for him (playing goof-balls), not a reflection of who he is.

Seriously - you should make a few tens of millions of dollars before criticizing someone who already has.

By all accounts, he's a very bright guy.

What all PC makers need now is someone who understands the market. I suspect they've made a good choice here - someone to advocate for realistic customers.

Marketing linking brand of Lenovo with Apple (1)

snotclot (836055) | about 6 months ago | (#45286759)

Despite all the comments that point to them confusing him with Jobs (hehe), I think this is a pretty solid move.

Clearly, they plan to do some subconcious marketing stuff by linking people's impressions of him with their own brand.

And who do they want the most? Apple users! And would Apple users have watched the Jobs movie? Most definitely! So, even if obviously Ashton is just some cool actor and not Jobs, they will see him and associate Apple with Lenovo.

Sounds like somebody can't stand the idea... (2)

istartedi (132515) | about 6 months ago | (#45286955)

Sounds like somebody can't stand the idea that there might be people in this world who have brains *and* good looks. Maybe he's like a male version of Hedy Lamarr [wikipedia.org]

Re:Sounds like somebody can't stand the idea... (1)

Sique (173459) | about 6 months ago | (#45288709)

Or to compare him with another sitcom actor: Mayim Bialik [imdb.com] , despite playing a neurologist in a sitcom, has an actual PhD in neurology.

I didn't know that (1)

ALeader71 (687693) | about 6 months ago | (#45287161)

I didn't know that Ashton Kutcher was a tech investor. Too bad we don't know how large or how deeply he was involved with the companies listed. It would be useful information to gauge this new endeavor. I wonder though, does Lenovo need technical assistance, or an artist? Technical specs are fine (and the Yoga tablet doesn't sound like a power house) but an ugly interface is the kiss of death. People spend far too much for Apple products. Why? They work well (enough) and they like the interface (Apple haters excluded). I use a Nexus phone because I don't like vendor loaded crap, but I will acknowledge the Note as one pretty phone.

So What? (1, Informative)

brunes69 (86786) | about 6 months ago | (#45287315)

Giving celebrities fake jobs at companies that they do nothing for except sell product as a PR stunt is all the rage right now.

Will.I.Am is a "Creative Director" at Intel

Alicia Keys is a "Creative Director" at Blackberry

Justin Timberlake is a "Creative Curator" for Anheuser-Busch

Lady Gaga is a "Creative Director" for Polaroid

The only "news" in this story is that Slashdot editors don't keep up to speed on social norms.

Re:So What? (2)

R3d M3rcury (871886) | about 6 months ago | (#45287383)

Don't forget the old Apple Masters [wikipedia.org] program as well. Though they didn't have jobs, they were very public about their use of Apple hardware (which was given to them, of course).

Say hello to the Attention economy. (0)

Anonymous Coward | about 6 months ago | (#45287501)

Goodbye industrial revolution, hello Attention economy? This is something economist have been talking about for years, its started with hollywood movies where the the currency of attention was often more important than the actually money, its been happening with with CEO being paid ridiculous wages because they have the ability to draw attention to a company. Musicians release records to get people to come to there live gigs where they make their money. It does seem like this is the way things are going.

Kelso! (0)

Anonymous Coward | about 6 months ago | (#45287569)

Kelso...

Let's get one thing crystal clear.

You can have 2 of 3.

1. Butt loads of $

2. Date women that besides your wealth and fame are way way out of your league...

3. Pretend to be an "engineer"

Anything else is impossible, while still maintaining any karmic balance in the universe...

Please choose 1+3... I think I'm Mila's type....

Same as Alicia Keys becoming employe of Blackbery? (0)

Anonymous Coward | about 6 months ago | (#45287971)

Fluff

Honestly, Kutcher couldn't hurt... (2)

Radical Moderate (563286) | about 6 months ago | (#45288187)

if he has half a brain. Bought a Lenovo Twist last year, the thing's a disaster. The screen randomly dims itself, then brightens again, or not, depending on its mood. It's a laptop/tablet, but the orientation sensor is wonky, so sometimes it insists on displaying upside down, you have to futz with it for 10 minutes to get it right. Firmware updates haven't helped, and these problems are fairly common from what I see on das tubes. And the trackpad is a joke compared to my Macbook.

The thing feels like it was rushed out with no QC. I'm not sure hiring Ashton Kutcher will help, but it couldn't hoit.

Re:Honestly, Kutcher couldn't hurt... (0)

Anonymous Coward | about 6 months ago | (#45289939)

Yeah, the Lenovo clickpads are really terrible; Far too small and unresponsive, plus the physical pad click requires far too much force so it's almost impossible to use it to click on something accurately; Even the trackpad on my Eee900 was much better and leveraged its multi-touch abilities far better.

As for the dimming, is it an Intel or AMD graphics chip? If it's an AMD one, look for a setting labelled VariBright and kill it with fire as that can cause those symptoms (It's supposed to save power but mostly it's just annoying).

I'd suspect (1)

grumpyman (849537) | about 6 months ago | (#45288267)

it more like those 'celebrity-branded' clothing, watches, shoes...etc. where they help 'design' the stuff. Seriously, 2nd year drop out eng. students will at most fit a hardware verification job.

Apparently (1)

msobkow (48369) | about 6 months ago | (#45288409)

Apparently they think he literally channelled Jobs in his portrayal, and that he has acquired the Wisdom of Job(s) to lead a company to greatness.

Boy are they ever going to be disappointed when they realize he's just a schmuck actor playing a role with none of the wisdom or intelligence of the character being portrayed.

Bigotry and assumptions (0)

Anonymous Coward | about 6 months ago | (#45288519)

So his looks and the fact that he makes a living in the entertainment industry preclude him from working in the tech industry?

Put down the monocle (0)

Anonymous Coward | about 6 months ago | (#45289437)

Hey now, let's not badmouth That 70s Show. Ok, it's not Masterpiece Theater, but *lowbrow*? Come on.

Re:Put down the monocle (1)

msobkow (48369) | about 6 months ago | (#45289489)

I think they're talking about "Two and a Half Men." That show spends more time in the toilet with it's "humour" than a food poisoning outbreak at the Toronto CNE.

This is pretty low, /. (0)

Anonymous Coward | about 6 months ago | (#45289475)

He's an actor who traditionally plays the "idiot." That doesn't mean he is an idiot. Maybe he is, but painting him as one just because he plays one on TV is pretty low.

Re:This is pretty low, /. (0)

Anonymous Coward | about 6 months ago | (#45290783)

Haha double standard too. If he's an idiot in one movie so he must be an idiot should mean that if he's Jobs in another it should mean he's just like Jobs?

nope, neither.

Give him a chance.. (1)

brxndxn (461473) | about 6 months ago | (#45289605)

At least Lenovo is trying something different. Why not at least listen to the views of a very successful young person? We all know the current engineering teams at Lenovo (and pretty much every other PC brand) have been completely failing to design a good laptop lately.

When IBM owned Thinkpad, they were the definitive best professional laptop. Some people used to say that Mac made the best laptop - but it was usually countered with, "Then you've never used a Thinkpad." Now, Mac has definitively the best laptops. It is not even close. Thinkpad is merely a formerly-premium brand attached to a mediocre laptop.

The 'death of the PC industry' is being caused by the lack of innovation in the PC industry. Maybe Ashton will point out something so mind-numbingly obvious to those with their heads in the asses and Lenovo will start making a Thinkpad once again. Maybe he will say something like, "Why are we selling 1920*1080 screens when Mac is selling 2800*1800 screens?"

high IQ (0)

Anonymous Coward | about 6 months ago | (#45289667)

There are plenty of internet articles that say he is very intelligent, with high IQ

once again, including OP, a slew of slashdotters who think they know everything based on assumptions, and then make comments to exhibit their arrogance. People here claim to care about science and tech, but routinely don't have even the slightest interest in verifying their claims like a rational being would.

i would think most of you people judging him on his stupid comedy would jump at the chance to be the star of a famous movie like dude wheres my car.

Irony: remember Apple vs IBM PC ads? (1)

peter303 (12292) | about 6 months ago | (#45290539)

Kutcher plays Jobs in a movie, then works for the renamed IBM PC company. IBM sold their PC division to Chinese Lenevo.

Why Brogrammers Exist (1)

cpwegener (1182841) | about 6 months ago | (#45295249)

This entire thread consists of people spewing about how someone they don't like could never be successful. A few voices point out that there is a background in Kucher's life that might indicate hidden talents.

But No, a comedian and television star could never do as well as those of us whom no one has heard of or knows the posters insist. He's not a "good fit with the culture."

maybe that is why the "culture" is doing such a piss poor job of producing laptops that people actually want or are willing to buy.

Since I doubt that the management of Levono are the complete idiots that some posters here have suggested I would propose that we wait and see how Kutcher does.

I doubt he could do much worse than Levono has been doing lately.
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