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The Art of Apple, In Pictures

timothy posted about 5 months ago | from the seduction-in-color-and-form dept.

Apple 47

Hugh Pickens DOT Com writes "CNN reports that self-professed Apple fanatic Jonathan Zufi has published a book of photography profiling 500 of Apple's products through the years, because unlike other companies Apple has unapologetically focused on design says Zufi and he wants to celebrate that with his images. 'Other companies came up with the guts for a machine and then the engineers would find a way to stuff them into a box,' says Zufi. 'Steve Jobs started with the box and said, "You need to find a way to get the guts in."' It's an unlikely project for a software engineer with no formal photography training. Zufi bought new equipment and consulted with a professional as he began the project, which was four years in the making. 'I had a sudden memory of an old game I used to play in high school called Robot War,' says Zufi. 'I hopped on eBay to look for the game and an old Apple II to play it on, and that's how I ended up looking through old Apple products.' Zufi says that he approached each shot by looking for an image that would 'create that same emotional connection to that product, but maybe doesn't look like something you've seen before,' and says that his mission is to showcase the entire spectrum of products that Apple have sold to the public since 1976 – every desktop, every laptop, every notebook, monitor, iPod, iPad, iPhone, mouse, keyboard, modem, cable, port, adapter, docking station, memory expansion card — and that's just their hardware."

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47 comments

'weather' wizards most dangerous stuff ever? (-1)

Anonymous Coward | about 5 months ago | (#45500345)

more damage than all of the fictional deities combined ever conjured up?

http://www.globalresearch.ca/weather-warfare-beware-the-us-military-s-experiments-with-climatic-warfare/7561

hang on to our hemispheres

free the innocent stem cells

Re:'weather' wizards most dangerous stuff ever? (0)

Anonymous Coward | about 5 months ago | (#45500421)

Right. How about throwing in some uppercase letters into your message to not look like an incompetent moron.

Re:'weather' wizards most dangerous stuff ever? (-1, Flamebait)

Anonymous Coward | about 5 months ago | (#45500579)

Right. How about throwing in some uppercase letters into your message to not look like an incompetent moron.

MORE DAMAGE THAN ALL OF THE FICTIONAL DEITIES COMBINED EVER CONJURED UP?

HTTP://WWW.GLOBALRESEARCH.CA/WEATHER-WARFARE-BEWARE-THE-US-MILITARY-S-EXPERIMENTS-WITH-CLIMATIC-WARFARE/7561

HANG ON TO OUR HEMISPHERES

FREE THE INNOCENT STEM CELLS

IS IT BETTER NOW?

Re:'weather' wizards most dangerous stuff ever? (0)

Anonymous Coward | about 5 months ago | (#45505179)

Funny how you now look like an incompetent moron!

Jony Ive... please God no... (-1)

Anonymous Coward | about 5 months ago | (#45500391)

Why does he talk like a mong? What's with the stupid t-shirts? Why do Apple fanboys worship this talentless retard?

Re:Jony Ive... please God no... (1)

Jeremiah Cornelius (137) | about 5 months ago | (#45500719)

Yeah, all smoke - no fire!

Wait till I show 'em all! I'm making a coffee table book full of the iconic design from GE and Dell!

Re:Jony Ive... please God no... (1)

noh8rz10 (2716597) | about 5 months ago | (#45502499)

i'm going to make a coffee table book about coffee tables, and it will have built in legs so it becomes a coffee table!

Re:Jony Ive... please God no... (0)

Anonymous Coward | about 5 months ago | (#45502651)

You ripped that idea from Seinfeld

http://www.youtube.com/watch?v=dE5ROl2YPbs

Re:Jony Ive... please God no... (0)

Anonymous Coward | about 5 months ago | (#45502881)

Seinfeld ripped it off from that nigger. You know, the yo dawg guy.

Unlikely? (2, Insightful)

Anonymous Coward | about 5 months ago | (#45500393)

"It's an unlikely project for a software engineer with no formal photography training."

Sounds pretty likely to me.

Fanboi Warning (5, Funny)

Anonymous Coward | about 5 months ago | (#45500399)

Attention: This article contains excessive praise and adoration of a commercial product. Expectation of product performance and functionality is most probably artificially inflated. It would be prudent to conduct your own research before drawing conclusions. The product/s in question may have infringed on the human rights of others.

This has been a public service announcement.

Re:Fanboi Warning (-1)

Anonymous Coward | about 5 months ago | (#45501219)

Look at the picture of Jonathan Zufi in the first link and tell me that guy didn't want to take it up the ass from Steve Jobs.

Re:Fanboi Warning (1)

bitt3n (941736) | about 5 months ago | (#45501247)

The product/s in question may have infringed on the human rights of others.

I'll be impressed when they build a product capable of infringing on its own human rights.

Seattle Rex said it best (-1)

Anonymous Coward | about 5 months ago | (#45500489)

Increasingly, Apple is not for doers. It is not for power users. It is
not for creators. It is not for people who think different. It is for
posers. It is for hipsters. It is for metrosexuals. It is for wannabes
and pretenders.

Re:Seattle Rex said it best (-1)

Anonymous Coward | about 5 months ago | (#45500637)

Increasingly, Apple is not for doers. It is not for power users. It is
not for creators. It is not for people who think different. It is for
posers. It is for hipsters. It is for metrosexuals. It is for wannabes
and pretenders.

If only that could be a Microsoft commercial...

Re:Seattle Rex said it best (0)

Anonymous Coward | about 5 months ago | (#45500843)

The best example of how Windows is superior is the ability to run a terminal session/bash shell without installing any other software. Goddamned metrosexuals, forgetting how to bash shit.

Close up and personal (4, Insightful)

Sponge Bath (413667) | about 5 months ago | (#45500529)

Show the Apple ][ keyboard with the reset key next to the enter key. BEEP!

Ahhhh, insanely great design!

Re:Close up and personal (0)

BasilBrush (643681) | about 5 months ago | (#45501067)

Not really such a problem given that the RESET key was programmable by the currently running program.

Re:Close up and personal (1)

istartedi (132515) | about 5 months ago | (#45501145)

They tried to toss that design into the trash can, but it got ejected and landed on the keyboard.

Re:Close up and personal (1)

Pepix (84058) | about 5 months ago | (#45501239)

Actually, the RESET key had a stronger spring than the others and required pressing simultaneously the SHIFT key for it to have effect, IIRC.

Re: Close up and personal (1)

maccodemonkey (1438585) | about 5 months ago | (#45502045)

Wasn't it Apple-Control-Reset required to reset? I seem to remember learning that in school, and Macs definitely still used that combo.

Re:Close up and personal (1)

coinreturn (617535) | about 4 months ago | (#45514005)

Actually, the RESET key had a stronger spring than the others and required pressing simultaneously the SHIFT key for it to have effect, IIRC.

While it did have a much stiffer spring on my Apple II+, it did not require a press of shift or any other modifiers. This may have changed with the IIe, IIc, or IIgs; I don't know.

Not a fanboi, but an enthusiasm for a company's wo (5, Insightful)

Travis Repine (2861521) | about 5 months ago | (#45500721)

There is a difference ya know...Fanbois just hate other products while putting praise on one company's products and an enthusiastic person who loves a company's products doesn't hate, he remains neutral to the stuff he doesn't like, and doesn't troll when other people diss on the products that he loves..

Re:Not a fanboi, but an enthusiasm for a company's (0)

gl4ss (559668) | about 5 months ago | (#45500971)

yeah you keep telling yourself that. oh no you just trolled by implying the person is a "better person" and hence not a fanboi.

but dude, the site is named shrine of apple :D.

Re:Not a fanboi, but an enthusiasm for a company's (0)

Anonymous Coward | about 5 months ago | (#45503751)

But OMG Apple.... *goes to get new set of pants*

No local sync in Mavericks ... (Apple = shit) (-1)

Anonymous Coward | about 5 months ago | (#45500805)

The latest move by Apple, removal of local iOS device sync in Mavericks,
such that a user who wants to sync his PERSONAL data has to transmit
that data to the cloud, was for me as a long time Apple user, the last straw.

I put my Macbook Pro and my iPhone for sale on Craigslist, and I will never buy
Apple and its "looks matter more than function" design again. I admit I feel like
Apple has conned me, but it will be a cold day in hell before it happens again.

Fuck Apple and its "design". The truth is that it DOESN'T "just work", it is a mess
and it has wasted a lot of my time. Well, Apple won't be wasting any more of my time.

Look very carefully into Apple now before you buy their products. Functionality has
been reduced, and in many cases backward steps have been taken. And worst of
all, Apple has removed options instead of adding them or retaining old options.

I don't know whose fault this is -- is it Tim Cook, is it Phil Schiller, is it that pretentious
twit Jony Ive ? Or is it just their corporate culture ? For me I reckon it doesn't matter,
because Apple will never get another chance to waste my time.

=

Re:No local sync in Mavericks ... (Apple = shit) (1)

Hognoxious (631665) | about 5 months ago | (#45503041)

Worst haiku EVER.
I hope you die in a fire.
Around midwinter.

Re:No local sync in Mavericks ... (Apple = shit) (0)

Anonymous Coward | about 5 months ago | (#45504549)

Worst haiku EVER.
I hope you die in a fire.
Around midwinter.

My crystal ball says you will contract HIV and die long before I will.

And the crystal ball is never wrong.

Re:No local sync in Mavericks ... (Apple = shit) (0)

Anonymous Coward | about 5 months ago | (#45505947)

Cool story, bro.

Good for them (1)

MikeBabcock (65886) | about 5 months ago | (#45500811)

Meanwhile, I've unapologetically focused on buying hardware with the features I want that runs the software I want. On a few occasions, that's been made by Apple. Most of the time, it hasn't.

*the* guts (1)

epine (68316) | about 5 months ago | (#45500827)

'Other companies came up with the guts for a machine and then the engineers would find a way to stuff them into a box,' says Zufi. 'Steve Jobs started with the box and said, "You need to find a way to get the guts in."'

No, these other companies weren't coming up with "the" guts, not back in the eighties and nineties.

Back then the "ap" was called an "expansion card" by serious users. If you had 10 megabits and you wanted 100 megabits, you could do that. If you wanted to stagger upgrading your system board and your video card, you could do that, too, with a bit of planning. Not "the" guts. Any guts.

We also had the notion of consumables which could be replaced, like CMOS batteries which didn't last forever, unlike the batteries Apple now uses after their break-through innovation in pentalobular lithium alkaloids.

Jobs was designing for a highly integrated potting-compound future long before the economics of this made any sense in the mass consumer marketplace. Design takes over once functionality plateaus, i.e. once Moore's projection passes into menopause. Just because you can stuff the circuitry into a designer's wet dream doesn't mean you should.

The six worst Apple products of all time [macworld.com]
Apple Puck Mouse [cnet.co.uk]

The truth of the Apple story is that the company was fortunate to survive their reality distortion field until Job's vision of the ubiquitous appliance was right for the times.

If we want to move forward and see Apple healthy and prospering again, we have to let go of a few things here. We have to let go of this notion that for Apple to win, Microsoft has to lose. We have to embrace a notion that for Apple to win, Apple has to do a really good job. And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault. So I think that is a very important perspective. If we want Microsoft Office on the Mac, we better treat the company that puts it out with a little bit of gratitude; we like their software.

Who promulgated that caustic narrative in the first place?

Re:*the* guts (1)

mikael (484) | about 5 months ago | (#45504587)

Back in the 90's, the engineers would breadboard everything - giant circut boards where every component had pins, and the breadboard was just dozens of tracks and and patch cables. First they would get the circuits working, then they would miniaturize everything onto a single circuit board with ASIC's.

Is it me? (1)

excelsior_gr (969383) | about 5 months ago | (#45500831)

Sorry, Apple did have some iconic products, but the images in TFA are crap. They included probably the most uninspired designs in Apple history and left out products that really stand out from a design viewpoint like the apple imac g3 and the mac mini.

Re:Is it me? (2)

JBMcB (73720) | about 5 months ago | (#45501135)

They look uninspired now, because after they came out they were widely copied. Take a look at what laptops looked like before the powerbooks came out in the 90's. Chunky looking lap-bricks with trackballs hanging off the side. One year after the powerbook, nearly every laptop was black or dark gray with an integrated trackball in the palm rest. Ditto the Apple II - computers either looked like dumb terminals with CPU boxes bolted onto them, or mad scientist experiments.

Re:Is it me? (1)

femtobyte (710429) | about 5 months ago | (#45501455)

It also doesn't help that the product photography isn't top-notch. It's at the competent amateur level --- no glaring technical deficiencies in basic lighting, but fairly uninspired (and with what I'd consider mistakes in more subjective composition/lighting choices). Not saying I could do much better --- I'm also only at the "competent amateur" photographer level; however, I can certainly spot the difference between this and top-notch results (like you see in Apple's own professionally done product photography). A bit more work to improve the photography above the "competent documentary mugshots" level would go a long way towards better showcasing why these products were considered "stunning" at the time (... often in large part due to excellent product photography produced out by Apple).

Form vs function (1)

Solandri (704621) | about 5 months ago | (#45503081)

The projects I've been a part of where function took priority over form usually ended up a marketing disaster. The projects I've been a part of where form took priority over function ended up operational or support disaster.

The best projects have a good balance of form and function.

Re:Form vs function (0)

Anonymous Coward | about 5 months ago | (#45506015)

" The projects I've been a part of where form took priority over function ended up operational or support disaster. "

No. It was an engineering failure 'cause they couldn't adapt to design requirements.
The operational failure was just the result of that engineering failure.

Slashvertisement (1)

Hognoxious (631665) | about 5 months ago | (#45503107)

You know how Amazon has wishlists? Maybe they should implement buythisformeandI'llfuckingkillyoulists?

Utter balderdash. (0)

Anonymous Coward | about 5 months ago | (#45504459)

The only thing worse than doing a shitty job,
is not doing one at all.
I own a twiggy 128k Macintosh.
They do not show the DRIVE, with dual heads.

The servers. No PPC 9150? No Quadra 950? The definition of a tower?
Nothing sexy like a TAM? Twentieth Anniversary Macintosh?

Let me know what this looks like.. in 5 or 6 years, when they
ACTUALLY GET TO WORK ON IT.

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