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Coca-Cola Reserves a Massive Range of MAC Addresses

timothy posted about 4 months ago | from the maytag-and-starbucks-champing-at-bit dept.

Networking 371

An anonymous reader writes "GNU MacChanger's developer has found by chance that The Coca-Cola company got a range of MAC addresses allocated at the OUI, the IEEE Registration Authority in charge of managing the MAC addresses spectrum. What would Coca-Cola want around 16 million MAC addresses reserved? What are they planning to use them for? Could this part of a strategy around the Internet-of-things concept?"

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371 comments

Not cans (5, Insightful)

Shatrat (855151) | about 4 months ago | (#45847077)

Vertically integrated vending machines?

Re:Not cans (2, Insightful)

gstoddart (321705) | about 4 months ago | (#45847121)

Or, security/privacy problems waiting to as the vending machines are integrated with a ridiculous amount of things (and with zero consideration for security).

Think social media campaigns and other things which want you to "check-in" with your phone at the soda machine.

And I'm sure the ones I'm seeing with credit-card readers are all super secure too.

Re:Not cans (4, Insightful)

Anonymous Coward | about 4 months ago | (#45847363)

Then put your dollar bills into the machine and never worry. Banks pay for credit card breaches, not consumers. You may argue that we do so indirectly with higher fees, but not really. Fraud is a few billion dollars, but the fees they collect cover that without hassle. And since the swipe fees are money they collect at no actual cost--there's no product to produce, no actual expenses per transaction (merely a distribution of the fixed costs of maintaining the network)--they just don't worry about fraud. When you make money from air, losses aren't terribly bad.

I've had my credit card number stolen a couple times. As long as the thieves only get your number and not your actual identity (and the card info is all they will get from breach at a POS), it's merely inconvenient. The biggest hassles are setting up all the automatic payments again and learning a new number. I have a couple cards and if I'm somewhere I worry about the system's integrity, I use the card that doesn't have any autopayments associated with it. Then if it does get stolen, there's absolutely no hassle outside of a two phone calls to the issuer: one to report it, and one to activate the new card.

The bank doesn't care about losses, so I'm not terribly worried about it either. Of course, users of debit cards have a LOT more hassle, but that is their choice to use that financial product. If they learn to trust themselves use credit cards responsibly and pay off the bill each month, then they can enjoy these same benefits.

Re:Not cans (2)

nobuddy (952985) | about 4 months ago | (#45847601)

Prepaid credit cards are great for such things. main debit card is in the pocket, prepaid/gift Visa is loaded with a small amount for things like this. Pre-loaded ahead of time for large purchases.

AmEx had(has?) a system where you could be issued a single use card number for a specific transation. That was handy until I ditched my AmEx a few years ago.

Re:Not cans (4, Insightful)

CohibaVancouver (864662) | about 4 months ago | (#45847727)

Then put your dollar bills into the machine and never worry.

[rant]

For Christ's sake USA, get rid of the dollar bill already. There's nothing more freaking frustrating that trying to feed *paper* money into a vending machine - Especially crumbled torn and dirty American singles. I don't know what on earth you print your nearly-monochrome money onto but man it sure doesn't survive well... Get some $1 and $2 coins into circulation and make your smallest paper bill a five.

[/rant]

Re:Not cans (0)

Anonymous Coward | about 4 months ago | (#45847935)

We actually did make a lot of dollar coins. People aren't using them, though; nearly half of them apparently wound up back with the Fed. It's kind of aggravating.

Re:Not cans (1)

ZombieBraintrust (1685608) | about 4 months ago | (#45847987)

They tried. They minted a bunch of $1 coins and no one wants them. There is about 1 to 2 billion dollars worth of unused dollar coins at the federal reserve.

New Ad Campaign (3, Funny)

cayenne8 (626475) | about 4 months ago | (#45847829)

This is for a new ad campaign, and I can hear the new jingle now:

"I'd like to teach the world to ping...in perfect harmony...."

Re:Not cans (1)

rogueippacket (1977626) | about 4 months ago | (#45847149)

This, and most likely on numerous private cellular APN's from different carriers.
And for God's sake, stop using that stupid Internet-of-things buzzword.

Re:Not cans (0)

Anonymous Coward | about 4 months ago | (#45847153)

The first thing I thought of was these things I've seen cropping up the past few years: http://www.coca-colafreestyle.com/

yep vending machines (5, Interesting)

globaljustin (574257) | about 4 months ago | (#45847199)

It's for wireless enabled purchases at vending machines.

I did an RFP for this in grad school. In our scenario the beverage company was working with AT&T to enable the wireless internet connection.

They'll probably "partner" with other vendors of consumer goods...whatever the marketing people come up with.

Re:yep vending machines (0)

gstoddart (321705) | about 4 months ago | (#45847215)

They'll probably "partner" with other vendors of consumer goods

And probably with the tracking/big data companies to make sure they've got extensive personal information on everybody who ever uses a Coke machine.

It will probably upload pictures of you to a central database, I'm sure.

^agree (1)

globaljustin (574257) | about 4 months ago | (#45847585)

And probably with the tracking/big data companies to make sure they've got extensive personal information on everybody who ever uses a Coke machine.

yep, and actually in our RFP (which was allegedly a real-world RFP with company names changed that an alum gave us) it wasn't just for people who purchased something...the wireless machines were collecting data from any device that was in proximity

not that this is really a surprise to anyone here, but if Coke can do this on all their machines it would yield an astounding ammount of data

Re:^agree (1)

gstoddart (321705) | about 4 months ago | (#45847671)

it wasn't just for people who purchased something...the wireless machines were collecting data from any device that was in proximity

And that's scary, but completely unsurprising.

Marketing people continue to be assholes, film at 11.

Simplyfying inventory management (1)

unixisc (2429386) | about 4 months ago | (#45847755)

I think it allows a central inventory management office to track the inventory in each vending machine, and setting automatic alerts when certain vending machines need to be refilled. The vending machine having its own IP helps in that it is uniquely addressable and all the inventory data it has, as well as any cash/payments made to it could be tracked, and more effective planning made possible.

16M addresses? This is particularly these types of uses that justify IPv6. With IPv6, Coke could get itself a single /48 block and have everything it needs. And this model is easily scalable: need to service vending machines in Europe? Latin America? Asia? Just get a few more blocks, and manage things that way.

Re:Simplyfying inventory management (2)

Bigbutt (65939) | about 4 months ago | (#45847893)

MAC addresses, not IPs. They may actually be going to use IPv6. That's not part of the article.

[John]

Re:Simplyfying inventory management (0)

Anonymous Coward | about 4 months ago | (#45847973)

MAC addresses.. not IP addresses.

Re:yep vending machines (4, Interesting)

ahabswhale (1189519) | about 4 months ago | (#45847853)

I believe it's for more than just vending machines. The new computerized soda fountains that have been popping up in various fast food restaurants all report back to the mother ship as well.

Re:Not cans (0)

Anonymous Coward | about 4 months ago | (#45847225)

Probably yeah.

16 million is far too few to be cans, but would probably about right for internet connected vending machines.

The real question here... (1)

MiniMike (234881) | about 4 months ago | (#45847757)

It's an obvious guess that these are for NIC cards to be used in some type of vending and/or dispensing machine. What I'm wondering is why is Coca-Cola designing their own cards? Do they really have a use for these that commodity cards can't accommodate?

Re:The real question here... (0)

Anonymous Coward | about 4 months ago | (#45847865)

It's all about the NSA. They need cards that send purchase habits directly to the government(s) since terrorists are known to be big soda drinkers. "Diet Coke with Lime button pressed for 1.287423 seconds with fingerprint matching our database entry. Agents dispatched."

Does Coca Cola own their own vending machines? (4, Insightful)

barlevg (2111272) | about 4 months ago | (#45847111)

If you figure there's one Coke vending machine per 100 people, that's 3 million Coke machines in the US alone. So certainly the scale (if we extend to worldwide) is about right.

Re:Does Coca Cola own their own vending machines? (-1)

Anonymous Coward | about 4 months ago | (#45847217)

If you figure there's one Coke vending machine per 100 people...

Why would I figure that?

Re:Does Coca Cola own their own vending machines? (1)

barlevg (2111272) | about 4 months ago | (#45847245)

Back-of-the-hand estimation. Just looking for an order of magnitude figure here.

Re:Does Coca Cola own their own vending machines? (1)

Anonymous Coward | about 4 months ago | (#45847335)

I suspect you mean 'back of the envelope calculation.' You're mixing your metaphors.

Re:Does Coca Cola own their own vending machines? (4, Funny)

MightyYar (622222) | about 4 months ago | (#45847397)

Don't piss him off, or he'll show you the back of his right envelope.

Re:Does Coca Cola own their own vending machines? (4, Informative)

Anonymous Coward | about 4 months ago | (#45847259)

The 16 million number is because that's what you get when you want MAC addresses from IEEE. The other option is something like 4096 addresses and that's just dumb.

Re:Does Coca Cola own their own vending machines? (5, Informative)

Andy Dodd (701) | about 4 months ago | (#45847459)

Don't forget that a MAC address is 48 bits. The vendor ID portion is 24 bits - leaving 24 bits (approx. 16 million addresses) as the smallest range of addresses you can obtain if you obtain a single VID.

They sell Drinks in Cans. What do you think? (0)

Anonymous Coward | about 4 months ago | (#45847133)

IP Connected Vending Machines, obviously

Vending machines? (3, Funny)

Anonymous Coward | about 4 months ago | (#45847143)

Or maybe vending machines. Also, vending machines.

Re:Vending machines? (2, Funny)

Anonymous Coward | about 4 months ago | (#45847453)

vending machines....there's got to be a use for the unsold ARM processors that were intended for last year's tablets.

Inventory and Maintenance. (1)

Bill_the_Engineer (772575) | about 4 months ago | (#45847147)

Coca-Cola owns a lot of vending machines and their new computerized cola fountain is pretty cool too. I see this as a natural progression towards automatically sending in refill and service requests.

Re:Inventory and Maintenance. (0)

Anonymous Coward | about 4 months ago | (#45847603)

Coca-Cola owns a lot of vending machines and their new computerized cola fountain is pretty cool too. I see this as a natural progression towards automatically sending in refill and service requests.

Yes, but Coca-Cola doesn't actually own a lot of that stuff.

Coca-Cola is typically produced not by the main company, but a local distributor/bottler who has a license from the main company.

Re:Inventory and Maintenance. (0)

Anonymous Coward | about 4 months ago | (#45847823)

If you carried your logic just one more step further you would came to the conclusion that Coca-Cola leases their equipment to their affiliated distributor/bottler.

Vending or Inventory Controls (2)

HighOrbit (631451) | about 4 months ago | (#45847157)

As another commenter noted, vending machines are probably part of it. I was also thinking maybe they have plans for a store-shelf inventory control system to help their distributors know when the local supermarket or convience store needs a delivery.

Coke builds own NIC in machines... (1)

mythosaz (572040) | about 4 months ago | (#45847161)

Coke builds own NIC in machines. Full stop.

Re:Coke builds own NIC in machines... (0)

Anonymous Coward | about 4 months ago | (#45847441)

Because they suspect that vendor supplied NICs are backdoored so the NSA can get free coke?

Re:Coke builds own NIC in machines... (1)

Nkwe (604125) | about 4 months ago | (#45847655)

Because they suspect that vendor supplied NICs are backdoored so the NSA can get free coke?

I don't think Coca Cola supplies the kind of coke that the NSA wants. But then they are the NSA, so maybe they know more then I do.

Re:Coke builds own NIC in machines... (4, Informative)

DigiShaman (671371) | about 4 months ago | (#45847463)

That's not what happens. MAC addresses are assigned to vendors that implement products with network hardware, not just the development and manufacture. For example: I can look up any MAC address and see it belonging to Dell, Apple, Linksys, DLink, Netgear, and so on. The first two don't design and fab their own NICs. They use Broadcom, Intel, Marvell, and Realtek chips.

Re:Coke builds own NIC in machines... (2)

CastrTroy (595695) | about 4 months ago | (#45847841)

I can understand why they would want to put a NIC in a vending machine. However, I can't understand for the life of me why they would want to build their own NICs. That's something that would ideally be outsourced to another company. Even if you're talking millions of vending machines, it doesn't sense for a cola company to start making their own NICs. They'll probably still outsource the actual NIC construction and just get the manufacturer to use their MAC addresses. Still don't see a point though. Sure, if they own them, they can ensure that all their machines have similar NICs, and are identifiable as such, but the MAC address doesn't get past the first hop anyway, so it's not like you could identify them remotely in most circumstances. E

bought a tech company? (1)

kithchung (1116051) | about 4 months ago | (#45847163)

Perhaps they acquired a tech company and now the MAC OUI is now listed in their name?

Re:bought a tech company? (1)

tchdab1 (164848) | about 4 months ago | (#45847523)

Google bough Boston Dynamics, otherwise a four-legged vending machine might be a possibility
In any case, does this make you feel we (global "we") are paying way too much for our carmelized-sugar water?

Re:bought a tech company? (0)

Anonymous Coward | about 4 months ago | (#45847635)

Google bough Boston Dynamics, otherwise a four-legged vending machine might be a possibility

I can't wait! Once the vending machines can walk to my desk, I'll be down to only one reason to ever get out of my coding chair...

Re:bought a tech company? (1)

pr0fessor (1940368) | about 4 months ago | (#45847869)

When I was kid it was 15 cents for a soda and 5 cents for an extra squirt of syrup so... Dr. Pepper with Double Cherry 25 cents, I really miss that and I'm not talking about the price. I have thought about putting nice soda fountain in my rec-room but I don't drink enough soda to make it worth it.

Not particularly massive... (5, Informative)

nadamucho (1063238) | about 4 months ago | (#45847233)

They were allocated a single 3-byte OUI, or prefix. When you realize that 16 million OUIs were originally available, it's like making a big deal that a company was granted a /24 IP range.

Re:Not particularly massive... (3, Informative)

Andy Dodd (701) | about 4 months ago | (#45847473)

Also, to my knowledge there is no provision for subdividing within an OUI - a 24 bit address range is the smallest you can get.

Re:Not particularly massive... (1)

fisted (2295862) | about 4 months ago | (#45847475)

It's more like a /8, but yeah. Nothing to see here

Re:Not particularly massive... (1)

fisted (2295862) | about 4 months ago | (#45847493)

Well actually it's more like a /16 since the ipv4 address space is just smaller. whatever.

Re:Not particularly massive... (1)

nadamucho (1063238) | about 4 months ago | (#45847593)

So all three are right. I posted looking at it as them using one out of sixteen million available. /8 is looking at it as having 16 million unique addresses. /16 is looking at it as half of the bits available.

Re:Not particularly massive... (1)

unixisc (2429386) | about 4 months ago | (#45847827)

They are getting MAC addresses, not IPv4. So once they're set up, it will be connected to switches, and assigned private Class A addresses, so that there is the right amount of addresses for all the machines. Each would be mapped to the corresponding Coke MAC address. Only 1 IPv4 address will be needed, since it will be behind NAT.

Evil plan to TAKE OVER THE WORLD!!! (1)

Overzeetop (214511) | about 4 months ago | (#45847247)

Or, you know, it could be the blatantly obvious answer of "vending machines." But where's the headline in that?

Re:Evil plan to TAKE OVER THE WORLD!!! (1)

JudgeFurious (455868) | about 4 months ago | (#45847637)

Careful. You might get a cease and desist letter from Disney. I'm sure they own "Evil plan to TAKE OVER THE WORLD!!!" and probably have for quite some time.

Accident. (0)

Anonymous Coward | about 4 months ago | (#45847277)

They thought they were purchasing big macs to give to their employees as a bonus for the holidays.

Internet-of-things concept (0)

Anonymous Coward | about 4 months ago | (#45847283)

Do you mean, "concept of connecting things to the Internet?" as in, what we have all been doing for decades?

Re:Internet-of-things concept (1)

unixisc (2429386) | about 4 months ago | (#45847845)

No, it's the concept of things previously not controllable through the internet now being controllable online. Like toasters, home security systems & so on. Whether that's a good or bad thing is something anyone can argue.

Freestyle fountain machines (5, Informative)

necro81 (917438) | about 4 months ago | (#45847305)

Coke is rolling out their Freestyle [coca-colafreestyle.com] fountain dispensing machines worldwide. Each one has the ability to phone home about inventory levels, maintenance logs, and what drinks are trending where. Coke doesn't do anything small - everything they do is done on a global scale. There are 100,000 - 200,000 fast food restaurants in the United States alone. It doesn't take much imagination to see how that could scale up to 16 million machines worldwide over the product life cycle.

Re:Freestyle fountain machines (0)

Anonymous Coward | about 4 months ago | (#45847571)

> ability to phone home

If that claim was true, then why are so many of them out of order? I haven't seen one in over six months that actually worked. I love vanilla coke so I'm always disappointed by Coke's complete lack of ability to keep their piece of shit machines running. They obviously do not track inventory levels, or they would start filling the machines. Instead, they just toss them out the back of the truck and leave them not setup and not working. I watched them do that at a Taco Time location near my house. About eight months later, the machine still doesn't work. Coke has long been controlled by Republicans so they do not care about quality or service.

or... (1)

Tom (822) | about 4 months ago | (#45847307)

...maybe they just have an engineer who convinced them to be early this time. If you had got a class A network back when they were basically given to anyone who so much as asked, you know?

"Massive range"? (4, Insightful)

sootman (158191) | about 4 months ago | (#45847309)

"The original IEEE 802 MAC address comes from the original Xerox Ethernet addressing scheme. This 48-bit address space contains potentially 2^48 or 281,474,976,710,656 possible MAC addresses."

http://en.wikipedia.org/wiki/MAC_address [wikipedia.org]

2^48 / 2^24 = 2^24 so OMG NOES they're getting one-sixteen-millionth of the available space!

If 16 million other companies do this we're TOTALLY SCREWED!

(Unless I did my math wrong or there are other things I'm unaware of, which is totally possible. I'm sure someone who actually knows about networking will either correct me, or confirm that this is a total non-story. If they wanted 16M IPv4 addresses this would be a little different.)

Re:"Massive range"? (1)

Andy Dodd (701) | about 4 months ago | (#45847485)

Another way of looking at it: This is the smallest possible address range you can obtain, since OUIs are 3 bytes.

MAC address space is 2^48 (16 million is peanuts) (0)

Anonymous Coward | about 4 months ago | (#45847405)

Note that MAC address space is 2^48 in that regard, the 16 million is not great deals.

I can see it now... (0)

Anonymous Coward | about 4 months ago | (#45847423)

You need wireless for your device on the go? Try new coca-cola wireless!
  Just stop by any vending machine and buy a can today and get a FREE 15 minutes of wi-fi!

I'm Confused (1)

Lazere (2809091) | about 4 months ago | (#45847451)

The question that nobody else seems to be asking is, why are they buying their own MAC block? I realize 16 million isn't exactly a huge amount, but unless their building their own NICs for their vending machines, they shouldn't need to be buying their own addresses. That's what vendors are for, right?

Re:I'm Confused (3, Informative)

SydShamino (547793) | about 4 months ago | (#45847717)

If you buy a network interface card then you have to include a connector for that card on your motherboard, and have the necessary chips to talk whatever protocol is used on that bus. Which also means you have to buy or design a motherboard - and designing one probably makes sense when costs and form factor matter and you have sufficient economies of scale.

If you're designing a motherboard, you might as well just buy the ethernet chip and put it on yourself. The chip doesn't come with a built-in MAC address; that's provided from flash (or some other nonvolatile storage device on board). Whoever programs the flash (or pays the CM to program the flash) provides it with a MAC address, not the vendor of the ethernet chip itself.

My employer designs products with built-in ethernet and we have our own MAC address range(s).

Re:I'm Confused (2)

randomErr (172078) | about 4 months ago | (#45847745)

Actually someone answered that question in the comments of the original article:

ka1axy: Assuming they're using something with a built-in NIC (like an ARM processor -- Freescale Kinetis for example) as a system (vending machine) controller, they wouldn't get a MAC address with the device, but would need one if they intended to use the E'net interface.

Although, that wouldn't match the diagram shown in your posting -- these devices would be all over the place, not bunched on a single private network.

08-00-1B -- still have it memorized after 25 years...I developed some of Data General's first LAN cards.

simple explanation (0)

Anonymous Coward | about 4 months ago | (#45847461)

They need them for porn.

Re:simple explanation (0)

Anonymous Coward | about 4 months ago | (#45847807)

Not porn, Coke's new "Internet over Sugar Diabetes" or IOSD for short.

Ain't nothin like the real thing

How much does it cost? (1)

hawguy (1600213) | about 4 months ago | (#45847509)

How much does it cost to reserve a block of MAC's? If they needed a thousand MAC addresses for some small project (maybe a new corporate standard Coke machine), and there's little to no incremental cost to get a block of 16 million, then there's no reason to think that they have some big plans to sell millions of devices.

Besides, 16 million is not many MAC addresses if they really did expect to release any public product.

Re:How much does it cost? (1)

silas_moeckel (234313) | about 4 months ago | (#45847599)

16 million is only one 16 millionth of macs (24 bits of 48) not that much it's also the minimum they can reserve.

Why not? (2, Insightful)

Anonymous Coward | about 4 months ago | (#45847581)

Someone is being clueless- it's not a massive range, it's the smallest range you can reserve.

If you're a large enough corp and it doesn't cost much, you might as well reserve a block for yourself.

I don't see mac addresses going away anytime soon, and since they are given out in blocks of 16 million and there are "only" 16 million blocks one day coca cola's block of 16 million might become handy even if they don't use it now.

Kinda obvious (1)

randomErr (172078) | about 4 months ago | (#45847589)

Coke is most likely planning promotion similar to the MagiCans promotion. For you kids out there random Coke cans would have pop-out cash or a coupon for free swag. I think the new version will to create a social network of bottle caps. Each cap has low cost WiFi chip similar to TI's SimpleLink module. You put it on a Skylanders-like pad and it powers the chip and acts a unique id. Arcades and stores will have these pads you earn points for each visit.

My next guess is an shipment tracking on scale that only Walmart has tried. They'll use WiFi chips instead RFID because of range and a little more security. A reason they may stay away from something like XBee maybe cost and a less common standard. That my two cents.

FFS, Slashdot. (4, Interesting)

ledow (319597) | about 4 months ago | (#45847613)

What I read: "One of the world's largest companies has need of an allocation unique identifiers for network hardware".

Fuck, they sell 1.7 BILLION coke products every single day (their 2010 annual report, on their website FAQ too).

That means they sell over 1000 products a day for every MAC address they just reserved. They could use them to control the various parts of the fucking production lines via Ethernet and it still wouldn't be enough for their normal, everyday usage of such things. It's certainly no "Internet of things" heap-of-crap headline.

How the hell did this make it onto Slashdot?

Coke Net Appliance (1)

SINternet (1194899) | about 4 months ago | (#45847615)

Instead of your present day Coke Machine. They will take a picture of those who buy and push Commercials to be played on their Machines. SIN

Re:Coke Net Appliance (1)

Z00L00K (682162) | about 4 months ago | (#45847813)

You mean facial recognition and play a commercial depending on gender and skin color?

Isn't physical security everything? (1)

DroneWhatever (3482785) | about 4 months ago | (#45847685)

The first thought was this sounds ripe for abuse. These coke machines, in my mind, could easily have the software modified to capture your payment details.

Minimum Mac allocation (4, Informative)

mbone (558574) | about 4 months ago | (#45847767)

It's a 48 bit address space. They have lots of addresses. This is the minimum allocation IEEE hands out. Lot's of companies have a /24 of Mac addresses.

FFS, all I wanted was some delicious sugar water (5, Funny)

paiute (550198) | about 4 months ago | (#45847783)

GREETINGS, COCA-COLA CUSTOMER! PLEASE INSERT YOUR CREDIT OR DEBIT CARD TO GET STARTED WITH YOUR PURCHASE OF A DELICIOUS COCA-COLA PRODUCT.
Uh - can't I just put in some quarters?
I AM AN INTELLIGENT INTERNET-CONNECTED VENDING WORKSTATION. I DISPENSE DELICIOUS COCA-COLA PRODUCTS, CHANGE YOUR FACEBOOK STATUS TO 'CURRENTLY ENJOYING A FINE COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT', LIKE THE COCA-COLA COMPANY, TWEET 'CURRENTLY ENJOYING A FINE COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT', SEND A PHOTO OF YOU OPENING YOUR COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT TO SNAPCHAT -
Okay, okay! Here's my Visa card.
THE VISA CARD ISSUER IS REPLYING THAT THERE IS SUSPICIOUS ACTIVITY ON THIS CARD. IT WAS USED TO MAKE A PURCHASE IN THE AMOUNT OF FORTY-FIVE DOLLARS AND ZERO FIVE CENTS IN SEATTLE, WASHINGTON, FAR FROM THE ZIPCODE ON YOUR BILLING ADDRESS.
Yeah, I bought something off of Amazon - Oh, nevermind... here's another card.
WHAT IS THE PIN FOR THIS CARD?
7734
THAT PIN IS NOT RECOGNIZED FOR THIS DEBIT CARD.
It's not a debit card. It's an ATM card.
I CANNOT ACCEPT ATM CARDS DUE TO FEDERAL BANKING REGULATIONS. PLEASE INSERT A DEBIT CARD.
I don't use a debit card. They don't protect my account. It could be stolen and all the money in my account - Oh, nevermind. Do you take dollar bills?
I AM AN INTELLIGENT INTERNET-CONNECTED VENDING WORKSTATION. I DISPENSE DELICIOUS COCA-COLA PRODUCTS, CHANGE YOUR FACEBOOK STATUS TO 'CURRENTLY ENJOYING A FINE COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT', LIKE THE COCA-COLA COMPANY, TWEET 'CURRENTLY ENJOYING A FINE COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT', SEND A PHOTO OF YOU-
I know! I know! You already said that! You don't accept any cash at all?
DO YOU HAVE A PAYPAL ACCOUNT?
Yes, unfortunately I do.
PLEASE ENTER YOUR NAME AND BILLING ADDRESS ON YOUR PAYPAL ACCOUNT. PRESS THE GREEN 'I ACCEPT AND AGREE' BUTTON ON THE TOUCHSCREEN AND YOUR FINE COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT WILL BE BILLED TO YOUR PAYPAL ACCOUNT.
Okay...I guess...
THANK YOU FOR SELECTING COCA-COLA. YOUR BEVERAGE WILL BE DISPENSED SHORTLY...WAITING FOR GOOGLE ANALYTICS....LOADING...CONNECTING TO FACEBOOK.API....WAITING...LOADING...
Forget it. I should be dieting anyway.
YOU HAVE PUSHED THE RED 'CANCEL TRANSACTION' BUTTON. ARE YOU SURE?
Yes, I don't want a Coke anymore. Besides, I can't figure out a way to buy one even if I still did.
DO YOU HAVE A BITCOIN WALLET?
Look - it's starting to snow. I am going to go over and scrape some together and let it melt in my mouth. Do you want some?
WOULD YOU BE WILLING TO TAKE A SHORT FIVE MINUTE SURVEY REGARDING OUR INTERACTION TODAY? YOU WILL BE ENTERED IN A DRAWING TO WIN FIFTY DOLLARS WORTH OF COCA-COLA OR OTHER DELICIOUS COCA-COLA PRODUCT...

Marketing thing (1)

n1c0 (999048) | about 4 months ago | (#45847801)

The internet of things is about the last thing I'm interested in as of Snowden's revelations. Coca-Cola probably just wants to brand, network capable devices with an own prefix.

Hm ... (1)

garry_g (106621) | about 4 months ago | (#45847817)

... wondering, how many of the posters here do not understand that specific MAC addresses are not relevant as far as TCP/IP is concerned? So as long as no duplicate MACs are used in a L2 broadcast domain, it doesn't matter what MAC you use ...

Exactly how old news is this? (4, Informative)

kasperd (592156) | about 4 months ago | (#45847881)

The oldest version of oui.txt I could find is dated 2010 [archive.org]. And the allocation was made before that. Which means it has been more than three years since this was news. Anybody know how to look up more precisely, when it was allocated?

Isn't it obvious? (5, Funny)

Anonymous Coward | about 4 months ago | (#45847955)

It's a trademark thing. They just wanted MAC addresses starting with C0:CA:C0:1A.

Vending Machines + Apps (1)

Orne (144925) | about 4 months ago | (#45847957)

If you extrapolate, plus look at the hints Coke has been dropping...

Coke must be working on a phone app that allows you to configure your "preferred" drink at their multi-selection syrup dispensers. Yes, you can accomplish it with RFID, but If each individual machine is internet-aware, then it can geo-fence to know who is near the machine, report syrup levels for restocking, as well as more accurately track a customer rewards program. We can't rely on phones to have NFC/RFID, so they need to come up with some other way of communicating. If you can get the machine on the LAN of the restaurant, you can do all sorts of stuff... promotions, push notifications, preferences, etc.

Actually, just found that all Freestyle machines are already RFID enabled, since 2009.
http://www.rfidjournal.com/articles/view?4967 [rfidjournal.com]

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