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OneDrive Is Microsoft's Rebranded Name For SkyDrive

Unknown Lamer posted about 9 months ago | from the sesame-street-suing-over-use-of-one dept.

Microsoft 197

SmartAboutThings writes with news that Microsoft finally figured out what to rename SkyDrive, after losing rights to the trademark last year. From the article: "Microsoft has just announced that SkyDrive, their cloud storage service, will be renamed to OneDrive very soon. This follows the news of trademark infringement case filed by British Sky Broadcasting Group (BSkyB) last year over SkyDrive branding. Microsoft had initially hinted at fighting BSkyB's claims over SkyDrive branding, but then decided to step back and rebrand their cloud offering. The Redmond giant has registered onedrive.com and has also posted a promotional video on YouTube announcing the upcoming change."

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It'll be fun to watch. (1)

allaunjsilverfox2 (882195) | about 9 months ago | (#46088407)

And see if someone tries to force them to change the name again. I mean, if that happens, what can they do except use made up words?

Re:It'll be fun to watch. (4, Funny)

Optimal Cynic (2886377) | about 9 months ago | (#46088435)

Twodrive, Threedrive, etc. The possibilities are (literally) endless!

Re:It'll be fun to watch. (5, Funny)

bondsbw (888959) | about 9 months ago | (#46088565)

That's what they all say, until they reach TwoBillion-OneHundredFortySevenMillion-FourHundredEightyThreeThousand-SixHundredFortyEightDrive.

Re:It'll be fun to watch. (1)

davester666 (731373) | about 9 months ago | (#46088597)

LiveDrive
WindowsDrive
or have they finished burning those brands to the ground?

Re:It'll be fun to watch. (5, Funny)

rvw (755107) | about 9 months ago | (#46089141)

LiveDrive
WindowsDrive
or have they finished burning those brands to the ground?

DriveBy could be another name that will end all these problems for them.

Re:It'll be fun to watch. (4, Funny)

MichaelSmith (789609) | about 9 months ago | (#46089169)

D Drive.

Re:It'll be fun to watch. (1)

aichpvee (631243) | about 9 months ago | (#46089235)

SeeDrive

Re:It'll be fun to watch. (1)

Optimal Cynic (2886377) | about 9 months ago | (#46088607)

Launching tomorrow, TwoBillion-OneHundredFortySevenMillion-FourHundredEightyThreeThousand-SixHundredFortyNineDrive!

Re:It'll be fun to watch. (2)

mwvdlee (775178) | about 9 months ago | (#46088879)

That'll be Minus-TwoBillion-OneHundredFortySevenMillion-FourHundredEightyThreeThousand-SixHundredFortyNineDrive, thank you very much.

Re:It'll be fun to watch. (0)

Anonymous Coward | about 9 months ago | (#46088741)

Then they can just start counting in German. Then Icelandic. Then Spanish/Italian... and if they still have legal troubles, there is always Japanese and the various forms of Chinese. I think Microsoft has enough potentially numbered drives to keep a legal battle running through to the end of the world... good thing they decided to make their cloud-based drives number-based instead of letter-based, because if they didn't no matter what language they use they'd end up as limited as their OS family.

Re:It'll be fun to watch. (3, Insightful)

Opportunist (166417) | about 9 months ago | (#46088951)

There are certain languages that aren't so well suited to certain brands. Not so much because they don't fit but because they don't "sound" nice to an ear that doesn't understand the language. Let's be honest, French sounds as if the product cannot be PG-13, Finnish a bit like it was branded after some Islamist terrorist, German like the product could single-handedly start a hostile takeover of your company, Italian like it's telling you to go to hell in a very nice way and Hungarian like doing so in a less nice way.

Plus, not knowing the language really well can lead to certain ... let's say misunderstandings. Remember the Mitsubishi Montero? Well, you only can if you're living in a Spanish speaking country or the US. Almost everywhere else it was called the Mitsubishi Pajero [wikipedia.org] . Take a wild guess why it was renamed. If your Spanish isn't good enough for a guess, read the Wikipedia page...

Re:It'll be fun to watch. (2)

codeButcher (223668) | about 9 months ago | (#46089091)

Aleph naught drive.

Although personally I prefer the dev null drive.

Re:It'll be fun to watch. (5, Funny)

TheGratefulNet (143330) | about 9 months ago | (#46089193)

Although personally I prefer the dev null drive.

ah, I see you've had some experience with Maxtors, too...

Re:It'll be fun to watch. (2)

TheInternetGuy (2006682) | about 9 months ago | (#46088613)

Twodrive, Threedrive, etc. The possibilities are (literally) endless!

Well,at-least until they hit Googolplex-drive and end up in MAD patent battle with Google.

Re:It'll be fun to watch. (4, Funny)

flatt (513465) | about 9 months ago | (#46088623)

Everybody knows that since it is Microsoft software, you should wait for threepointonedrive.

Re:It'll be fun to watch. (1)

Therad (2493316) | about 9 months ago | (#46088743)

ThreepointelevenDriveforworkgroups will be sooo much better than ThreepointoneDrive.

Re:It'll be fun to watch. (5, Funny)

ozmanjusri (601766) | about 9 months ago | (#46088789)

you should wait for threepointonedrive.

I'm waiting for version 3.14159..., aka Pi-in-theSkyDrive

Re:It'll be fun to watch. (0)

Anonymous Coward | about 9 months ago | (#46089093)

I'm waiting for ServicePackOneDrive.

Re:It'll be fun to watch. (3, Funny)

crutchy (1949900) | about 9 months ago | (#46088813)

something like MicrosoftDrive should be pretty safe

guess they don't want any association with "that" brand... can't say i blame them

Directives of Moron (5, Funny)

goombah99 (560566) | about 9 months ago | (#46088873)

"directives of moron" is an anagram of Microsoft OneDrive.

Re:Directives of Moron (0)

Anonymous Coward | about 9 months ago | (#46089391)

Figures. Microsoft, of course, will claim that it is just a coincidence, but we know better...

Re:It'll be fun to watch. (0)

Opportunist (166417) | about 9 months ago | (#46088911)

(cue marketing meeting)

*sigh* Ok. Could someone google twenty-three drive this time before we use ... what? BING IT! I MEAN TO SAY BING IT!

I mean... it's still called Bing, right?

Re:It'll be fun to watch. (5, Funny)

Centurix (249778) | about 9 months ago | (#46088941)

InfiniteImprobabilityDrive, all you files become pictures of whales and petunias.

Re:It'll be fun to watch. (0)

real gumby (11516) | about 9 months ago | (#46089077)

640K ought to be enough for anybody

Re:It'll be fun to watch. (2)

StripedCow (776465) | about 9 months ago | (#46089409)

Twodrive, Threedrive, etc. The possibilities are (literally) endless!

Yes, but only countably endless.

Re: It'll be fun to watch. (0)

Anonymous Coward | about 9 months ago | (#46088625)

Microsoft should stick to their own naming conventions and use "Drive 360" and later on release a updated version named "Drive One"

Re:It'll be fun to watch. (1)

TheLink (130905) | about 9 months ago | (#46088787)

They should appeal. The courts shouldn't allow BSkyB to have a monopoly over using the word "Sky" anymore than they should allow Microsoft to have a monopoly over the word "Windows" ;). (Or some idiot company and the word "Candy"). There's not big confusion when the word Sky is used together with another word- SkyDrive.

So:
Microsoft Windows, yes.
Candy Crush, yes.
BSkyB yes.
SkyOne yes.

Re:It'll be fun to watch. (1)

Opportunist (166417) | about 9 months ago | (#46088971)

Well, if you can brand name a fruit that has been a food staple for millennia...

Re: It'll be fun to watch. (0)

Anonymous Coward | about 9 months ago | (#46089143)

So by that logic there's no problem at all calling it Apple Drive, or Honda Drive.

Candy is a bit silly, but when the word is the well known name of a company they have little choice but to sue to protect it.

Re:It'll be fun to watch. (2)

hawkinspeter (831501) | about 9 months ago | (#46089161)

I think Sky have a very reasonable case with this as they provide broadband and cloud email and storage in the UK, so Microsoft is pushing a product that can be directly confused with Sky's products.

Re:It'll be fun to watch. (1)

Big Hairy Ian (1155547) | about 9 months ago | (#46089273)

Oh dear surely the queen has copyrights on One :D

Re:It'll be fun to watch. (2)

JaredOfEuropa (526365) | about 9 months ago | (#46089295)

How about One.com [one.com] making waves? Sky is an ISP (amongst other things), but One.com is a service provider, and a little bit closer to what SkyDrive actually does (though I'm not sure if One.com offers similar cloud storage).

My Computer, One Drive? (4, Funny)

ScottCooperDotNet (929575) | about 9 months ago | (#46088425)

I can hear this now:
      "I saved it on one drive."
"Which drive did you save it on?"
      "On my one drive."
"Like your C drive?"

If they hadn't dumped all the Live branding, they could have gone after LiveDrive [livedrive.com] .

Are copyright laws in Europe stricter about customer confusion? Or is this a case where if they can't use it in one country, MS won't use it anywhere?

Re:My Computer, One Drive? (3, Insightful)

Anonymous Coward | about 9 months ago | (#46088587)

A better name for SkyDrive would be SpyDrive.

Re:My Computer, One Drive? (1)

Optimal Cynic (2886377) | about 9 months ago | (#46088611)

SkyNetDrive?

Re:My Computer, One Drive? (1)

Opportunist (166417) | about 9 months ago | (#46088975)

And maybe that's the actual reason they decided to dump that name. The ways it could be "misread" are just too many.

Re:My Computer, One Drive? (0)

Anonymous Coward | about 9 months ago | (#46089025)

No, they were sued.

Re:My Computer, One Drive? (2)

hawkingradiation (1526209) | about 9 months ago | (#46088917)

If you would notice a pattern where Microsoft names their products with simple, yet all encompassing names. For example:

Word,
Office,
SQL Server,
System Center,
and many others...including the name "Windows"

It is amazing as if Bill Gates had a dog and named him "Microsoft Woof".

Re:My Computer, One Drive? (4, Funny)

Savage-Rabbit (308260) | about 9 months ago | (#46089087)

I can hear this now:

      "I saved it on one drive."
"Which drive did you save it on?"

      "On my one drive."
"Like your C drive?"

      "No, my One Drive to rule them all, One Drive to find them,
      One Drive to bring them all and in the darkness bind them.
      In the Land of Microsoft where the Shadows lie."

      MWUHAHAHAHAHAHAH!

There, now it's been properly Slashdotified.

Re:My Computer, One Drive? (1)

JustOK (667959) | about 9 months ago | (#46089115)

Does it run under Linux? Imagine a Beowulf cluster of them.

Re:My Computer, One Drive? (1)

Xest (935314) | about 9 months ago | (#46089199)

It's probably more that they realised the only thing anyone uses OneDrive for is uploading XBox One videos direct from their console, so it makes sense to capitalise on that only real popular use for it.

Re:My Computer, One Drive? (0)

Anonymous Coward | about 9 months ago | (#46089253)

Are copyright laws in Europe stricter about customer confusion?

Differs from nation to nation. Some smaller nations have pretty abysmal copyright laws after US strong-armed them to implement laws that they didn't manage to get back home. This is however not about copyright but about trademark.
One notable difference is that while you can't (or is not supposed to) be able to trademark a regular word like windows, sky and scrolls what is considered to be regular words differs from language to language.
Because of this "Windows" is a registered trademark in nations where the official language isn't English and "windows" doesn't mean anything. In English speaking nations the trademark is for "Microsoft Windows". This means that "Lindows" isn't a trademark infringement in English speaking nations but could be in others. A glass manufacturer called "Mikes Windows" is not a trademark infringement since they work in a different market.

Awful (-1)

Anonymous Coward | about 9 months ago | (#46088433)

That's a fucking terrible name.

Re:Awful (1, Insightful)

Opportunist (166417) | about 9 months ago | (#46088983)

So it fits perfectly into the MS naming scheme, you say?

I'm pretty sure... (0)

Anonymous Coward | about 9 months ago | (#46088439)

Sky's first channel is called Sky One.

Umm... (0)

Sable Drakon (831800) | about 9 months ago | (#46088443)

Any people should use this over Dropbox why? I'll take a service that works on all relevant platforms over Microsoft's Windows/WP only crap any day.

Re:Umm... (0)

Anonymous Coward | about 9 months ago | (#46088545)

SkyDrive is available on iOS and android.

Re:Umm... (0)

Anonymous Coward | about 9 months ago | (#46088619)

SkyDrive is available on iOS and android.

(And OSX as well)

Re: Umm... (1)

cyber-vandal (148830) | about 9 months ago | (#46089043)

Dropbox is available on Android.

Re: Umm... (1)

drb_chimaera (879110) | about 9 months ago | (#46089283)

And iOS too, for that matter :)

Re:Umm... (1)

Anonymous Coward | about 9 months ago | (#46089139)

SkyDrive is available on iOS and android.

Until future notice where it become Windows 9 exclusive...

Been there, done that. Microsoft isn't fooling me twice.

Re:Umm... (0)

Anonymous Coward | about 9 months ago | (#46088645)

Skydrive/Onedrive actually has better cross platform support than dropbox surprisingly.

Re:Umm... (1)

cheater512 (783349) | about 9 months ago | (#46088875)

Err how exactly?

Re:Umm... (1)

Opportunist (166417) | about 9 months ago | (#46088985)

Because you may rest assured that MS will not abuse its superior position in the market and somehow cram it down the throat of anyone using any kind of MS product but rely entirely on the superiority of the product.

I can just see it... (5, Funny)

grcumb (781340) | about 9 months ago | (#46088449)

Coming soon...

Celebrity endorsement of One Drive by the eye of Sauron: 'One Drive rules them all! Two thumbs up! If I had Thumbs!'

Enter our One Draw to win! Secret decoder rings for the first nine (human) winners!

Re:I can just see it... (0)

Anonymous Coward | about 9 months ago | (#46088967)

Of course he has thumbs.
Where do you think he keeps his spare rings?

Re:I can just see it... (2)

Opportunist (166417) | about 9 months ago | (#46089011)

Sorry, no. It's been established long ago that the Nazgul work in the legal department of IBM.

Ubuntu One (4, Insightful)

Anonymous Coward | about 9 months ago | (#46088465)

So now they will duke it out with Ubuntu?

Re:Ubuntu One (0)

Anonymous Coward | about 9 months ago | (#46089209)

That is the question. Especially given that Sky is a broadcaster, and Ubuntu One is a cloud storage - this seems like they have picked a *worse* name.

trademark infringement British Sky Broadcating (2)

The Grim Reefer (1162755) | about 9 months ago | (#46088473)

I'm not sure how this would be confusing a trademark. Does British Sky Broadcasting offer a remote storage solution? This seems almost as silly as if Anderson Windows went after Microsoft for calling their OS "Windows" I know that I always get pissed when I'm stupid enough to order glass panes when I meant to get an OS. I've been to the UK and know many people there. I'm pretty confident that they are smart enough that they won't order online storage when they meant to watch television.

Re:trademark infringement British Sky Broadcating (0)

Anonymous Coward | about 9 months ago | (#46088551)

BSB have a large number of online services that use "Sky" branding - they are a big media player and a large ISP.

If MS made a "Virgin" drive, do you think this would go unchallenged too?

Re:trademark infringement British Sky Broadcating (2)

dbIII (701233) | about 9 months ago | (#46088993)

Does British Sky Broadcasting offer a remote storage solution

It's a part of the Murdoch empire, which had an ISP when mosaic was the web browser of choice, so there's probably something like that in there.

Re:trademark infringement British Sky Broadcating (0)

Anonymous Coward | about 9 months ago | (#46089105)

Does British Sky Broadcasting offer a remote storage solution?

They did: Sky Store & Share [pocket-lint.com] .

Closed at 2011-12-01, though: Sky Store & Share has closed [sky.com]

OneDrive stands for ... (4, Funny)

middlemen (765373) | about 9 months ago | (#46088503)

Our NSA Enabled Drive...

Re:OneDrive stands for ... (0)

Anonymous Coward | about 9 months ago | (#46088735)

Nah, Google Drive had that first.

Re:OneDrive stands for ... (0)

cheater512 (783349) | about 9 months ago | (#46088877)

If you've been under a rock for the past few years, Microsoft copies EVERYTHING!

ONE drive (1)

Anonymous Coward | about 9 months ago | (#46088511)

to rule them all !!!

Ubuntu One? (5, Interesting)

agendi (684385) | about 9 months ago | (#46088513)

The name reminds me of another cloud storage service strongly identified with an OS https://one.ubuntu.com/ [ubuntu.com]

Re:Ubuntu One? (0)

Anonymous Coward | about 9 months ago | (#46088641)

The name reminds me of another cloud storage service strongly identified with an OS https://one.ubuntu.com/ [ubuntu.com]

Good point. I guess Microsoft thinks they have such a big war-chest they can tell everyone else to fuck off.

This hasn't been working for Apple lately, not sure why MS thinks it'll work for them.

Re:Ubuntu One? (0)

Anonymous Coward | about 9 months ago | (#46088723)

Lord Smoked Meats and Fishes Drive.

Works for me.

Re:Ubuntu One? (1)

crutchy (1949900) | about 9 months ago | (#46088833)

Oh yes!! Then Microsoft could rename itself "SCO One" :-)

Re:Ubuntu One? (4, Informative)

dingen (958134) | about 9 months ago | (#46089047)

There's also http://one.com/ [one.com] which offers a cloud storage service.

It would be hilarious if Microsoft was forced to change the name again *fingers crossed*

use the Roman numeral (4, Funny)

frovingslosh (582462) | about 9 months ago | (#46088537)

Microsoft should stat using the Roman numeral for One for things like their services and devices. I can't imagine it would upset anyone using the lesser lowe case i for their products.

Re:use the Roman numeral (0)

Anonymous Coward | about 9 months ago | (#46088901)

1Drive, Drive2.0, StarDrive, MyDrive, HardDrive (That's what she said!), (Pay Through the) NoseDrive

or

Buy Your Own Drive and quit paying rent on something you don't need.

Get rich quick (0)

Anonymous Coward | about 9 months ago | (#46088549)

Trademark XDrive

Re:Get rich quick (2)

cusco (717999) | about 9 months ago | (#46088863)

I think that A:\ Drive would be more appropriate. About the same speed, aren't they?

Let's At Least Hope (0)

Anonymous Coward | about 9 months ago | (#46088579)

It's not a statement on their RAID or backup policy.

Ubuntu One .. (1)

DTentilhao (3484023) | about 9 months ago | (#46088599)

This wouldn't be the first time Microsoft co-incidentally named something confusingly similar to a rival service - OneDrive [onedrive.com] not to be confused with Ubuntu One [ubuntu.com] or Office Open XML [wikipedia.org] not to be confused with Open Office XML [wikipedia.org] , or Palm PC [wikipedia.org] not to be confused with Palm Pilot [windowsitpro.com] ..

Re:Ubuntu One .. (2)

stox (131684) | about 9 months ago | (#46088615)

I wince every time someone mentions the Palm PC.

BSkyB didn't even have a SkyDrive (2)

jader3rd (2222716) | about 9 months ago | (#46088647)

I still think it's ridiculous that BSkyB won, given the fact that they don't have a SkyDrive.

Re:BSkyB didn't even have a SkyDrive (1)

Scott Ragen (3378093) | about 9 months ago | (#46088751)

Agreed. On related news Livescribe has also agreed to stop using the word "sky" on its Sky pen.
BskyB owns the word "sky" how ridiculous.

Re:BSkyB didn't even have a SkyDrive (1)

cheater512 (783349) | about 9 months ago | (#46088889)

Oh it wasn't BskyB who got cranky.
Microsoft wanted to own Sky and tried booting BskyB off their trademark.

After Murdoch sunk them with more lawyers, Microsoft is going for a loftier target: The number one.

Just you wait. There will be Microsoft lawyers kicking down accountants and kindergarten doors demanding royalties any minute now.

Re:BSkyB didn't even have a SkyDrive (1)

MichaelSmith (789609) | about 9 months ago | (#46089181)

You can't take the sky from me....

Re: BSkyB didn't even have a SkyDrive (0)

Anonymous Coward | about 9 months ago | (#46089165)

Maybe they should have called it Apple Drive.. After all Apple don't have anything by that name.. How could they object?

Obligatory Tolkienism (2)

gishzida (591028) | about 9 months ago | (#46088707)

OneDrive to Rule them all and in the Darkness bind them.

wait for the next version (1)

Gravis Zero (934156) | about 9 months ago | (#46088713)

the first version always sucks. wait for TwoDrive.

Re:wait for the next version (1)

Opportunist (166417) | about 9 months ago | (#46089017)

I'm pondering waiting at least for ThreeDriveElevenForWorkgroups.

Wow, how original (2, Insightful)

Anonymous Coward | about 9 months ago | (#46088771)

With all the billions they spend on everything else, they could have at least spent money on a design team to steal the logo and font style from a someplace other than their cloud competition, OwnCloud. This open source project has been around a while and hasn't really done much other branding, but somehow Microsoft decided it would just change the color and go with it. I can just hear Ballmer cheering on the team about how wonderful their marketing department is, yeeeeehaw!

BBC one will sue now? (0)

Anonymous Coward | about 9 months ago | (#46088801)

Then microsoft will rename to two drive, BBC 2 will sue, etc. etc.

skydrive/M$ drive is still relevant ? (0)

Anonymous Coward | about 9 months ago | (#46088817)

seriously I can't think of anybody I know that uses skydrive/onedrive

Re:skydrive/M$ drive is still relevant ? (0)

Anonymous Coward | about 9 months ago | (#46088827)

seriously I can't think of anybody I know that uses skydrive/onedrive

You don't know many people, do you?

So does this mean Skype becomes..... (2)

Hsien-Ko (1090623) | about 9 months ago | (#46088823)

Onepe?

Re:So does this mean Skype becomes..... (1)

hawkinspeter (831501) | about 9 months ago | (#46089185)

Congratulations, you just won the internet.

XDriveOne Live (0)

Anonymous Coward | about 9 months ago | (#46088829)

The XDriveOne Live still does not offer robust privacy. They know your keys, when know who you are, and when you upload what from where. This is not my one stop shop for storage like they might try and advertise. Latency is far worse than local disk too, even with full disk encryption. I'm gonna stick with my fancy system. I've got multiple hardware product as a service vendors lined up to provide low latency storage, onsite for the privacy aware, and with full support for the open SATA standard for you freedom folks. There are even existing addons available, like software layer encryption, RAID arrays and more!

Lawyers would have been cheaper (1)

Laconique (3426803) | about 9 months ago | (#46088849)

Given the originality of the name, you know some heavy duty expensive marketing team worked on it. I would not be surprised if that didn't cost them more than EU litigation. Lawyers are cheaper in Europe in my experience

Re:Lawyers would have been cheaper (0)

Anonymous Coward | about 9 months ago | (#46088945)

But they would have lost. You may not have heard of it but Sky is a household brand here. Equivalent of calling it Fox drive if Fox, as well as being a TV channel, was also one of the biggest ISPs in the country.

The One Cloud (5, Interesting)

lunchlady55 (471982) | about 9 months ago | (#46088865)

Three versions of Windows 8 for the Elven-kings under the sky,
Seven System Management Apps for the Dwarf-lords in their halls of stone,
Nine Office Productivity Tools for Mortal Men doomed to die,
One XBox for the Dark Lord on his dark sharepoint site
In the Land of Redmond where the Shadows lie.
One Cloud to rule them all, One Cloud to find them,
One EULA to bring them all and in the darkness bind them
In the Land of Redmond where the Shadows lie.

LOTR (1)

Mubarmij (176563) | about 9 months ago | (#46088961)

OneDrive to rule them all, and in the darkness bind them.

Ubuntu One (1)

jimshatt (1002452) | about 9 months ago | (#46089027)

I wonder how Ubuntu / Canonical will react, with their Ubuntu One cloud storage solution.

Let's all trademark every word! Noone could speak! (0)

Anonymous Coward | about 9 months ago | (#46089335)

Not that I'm a M$ fanboy but it's shit that BSkyB has a lock on the word sky, common words like that should be off limits.

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