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Apple Reportedly Buying Beats Electronics For $3.2 Billion

Soulskill posted about 4 months ago | from the making-it-rain dept.

Businesses 198

An anonymous reader writes "Multiple publications report that Apple is undertaking its biggest acquisition ever, buying Beats Electronics for $3.2 billion. The deal would give Apple control over the popular 'Beats by Dre' headphones as well as a new music streaming service. Analysts suggest the headphones will open up a new series of product lines for Apple, while the streaming service will jumpstart its efforts to compete with Pandora and Spotify, as iTunes' growth slows. 'If Apple wanted to, it could certainly have built a streaming subscription service itself; the company had been floating the notion of one with label executives in recent months. But it's possible that Apple's most recent attempts to extend its music business beyond the iTunes store helped convince Cook that he was better off getting outside help.' The deal hasn't been completed yet, but a candid video of Dr. Dre was posted to Facebook in which he appeared to confirm it."

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Overpriced snake oil salesmen (4, Insightful)

Anonymous Coward | about 4 months ago | (#46958147)

Make a good match for each other.

Re:Overpriced snake oil salesmen (5, Funny)

Mr D from 63 (3395377) | about 4 months ago | (#46958155)

The can buy Monster cables next.

Re:Overpriced snake oil salesmen (-1)

Anonymous Coward | about 4 months ago | (#46958267)

The can buy Monster cables next.

then they can import a bunch of black slaves and sow the seeds of future ghettos and identity politics by the democrats

Re:Overpriced snake oil salesmen (5, Funny)

fuzzyfuzzyfungus (1223518) | about 4 months ago | (#46958297)

Haven't you ever watched Frankenstein? Nothing good ever comes of mixing lighting and monsters...

Re:Overpriced snake oil salesmen (1)

K. S. Kyosuke (729550) | about 4 months ago | (#46959231)

But if the monsters stay in the darkness, won't you have a much harder time trying to dodge them?

Re:Overpriced snake oil salesmen (-1)

Anonymous Coward | about 4 months ago | (#46959875)

K. S. Kyosuke: You've been called out (for tossing names) & you ran "forrest" from a fair challenge http://slashdot.org/comments.p... [slashdot.org]

K.S. Kyosuke = "Run, Forrest: RUN!!!" (0)

Anonymous Coward | about 4 months ago | (#46961873)

K. S. Kyosuke: You've been called out (for tossing names) & you ran "forrest" from a fair challenge http://slashdot.org/comments.p... [slashdot.org]

Re: Overpriced snake oil salesmen (2)

O('_')O_Bush (1162487) | about 4 months ago | (#46959801)

Shitty, overpriced headphone company that makes money only through hype and marketing, but still light years better of an investment than the billions Facebook paid for the Oculus Rift.

Re: Overpriced snake oil salesmen (1)

BosstonesOwn (794949) | about 4 months ago | (#46960023)

And that is different from Apple how ?

Ohhh thats right they are perfect for each other.

Re:Overpriced snake oil salesmen (1)

bitt3n (941736) | about 4 months ago | (#46960283)

The can buy Monster cables next.

Monster actually used to manufacture Beats [gizmodo.com] .

Re:Overpriced snake oil salesmen (4, Informative)

Charliemopps (1157495) | about 4 months ago | (#46959189)

Right. I continue to be baffled by people that will buy crappy headphones with some random musicians name on them and think they'll in any way sound good.

In speakers, size matters. Yes, you can get big crappy sounding speakers. But the one thing you'll never get small good sounding speakers. Laws of physics and all. This is also why Bose sucks and have been conning guys that watch infomercials for decades.

If you want affordable, good sounding speakers, you have to build them yourself. Get one of versions of these:
https://sites.google.com/site/... [google.com]

They don't have a huge amount of bass, but I'm betting they will be the best speaker most slashdotters have ever heard. And you can put them together with wood glue, scotch tape and a soldering iron.

Re:Overpriced snake oil salesmen (2)

fuzzyfuzzyfungus (1223518) | about 4 months ago | (#46959547)

One, admittedly limited, blip in the 'size matters' relationship is fully sealed in-ear "canalphone" type headphones. They tend not to be terribly comfortable; but they effectively create a sealed tube, and a small one, with your eardrum on one end, the speaker cone on the other, and a tiny amount of air with nowhere to go in between.

Under those circumstances, a fairly teeny driver can beat up on your eardrum quite convincingly indeed, a great deal more effectively than a driver of similar size running in free air or partially free air conditions could.

Re:Overpriced snake oil salesmen (0)

Charliemopps (1157495) | about 4 months ago | (#46960033)

One, admittedly limited, blip in the 'size matters' relationship is fully sealed in-ear "canalphone" type headphones. They tend not to be terribly comfortable; but they effectively create a sealed tube, and a small one, with your eardrum on one end, the speaker cone on the other, and a tiny amount of air with nowhere to go in between.

Under those circumstances, a fairly teeny driver can beat up on your eardrum quite convincingly indeed, a great deal more effectively than a driver of similar size running in free air or partially free air conditions could.

Yes, but most sub-sonic frequencies are felt, not heard. Higher frequencies are also felt, but to a lesser extent. Long story short, you hear with more than your ear. (that rhymes!) To accurately reproduce how we hear sound, you really do have to recreate that sound in full. Of course, there's always "Just how much do you want to spend?"

Personally, I feel you should just give up on headphones. You're never going to get good bass response from them and it's relatively easy to get the rest of the frequencies. So the $20 padded Sony headphones they have at walmart are your best value. To get any real improvement over that you need to spend a couple of hundred dollars and the improvement isn't that great. There's lots of snake oil "Software" or "Sound enhancing" electronics out there... but it's all nothing more than terribly EQs and other sound processing that mangles the signal. You just can't get 30hrz through a headphone no matter how "revolutionary" their electronics are.

Speakers are an entirely different matter. It's basically impossible to make a "Good" speaker in a manufacturing plant. Speakers just don't behave the same once built. No matter how good the driver, no 2 will behave exactly the same and the environment they're used it drastically changes their performance. The factory can't take all of this into account, so you end up with something that will sound acceptable in most homes. If you want something that actually sounds great, you need to adjust box volume, padding and port length yourself. Buying $1000 speakers at a big box store is dumb. Wasting thousands of dollars on fancy cables, interconnects, gold plated whatever, will never change the quality of your music. Doing a couple of hours of research on the net and learning how to build and adjust speakers yourself will make a huge difference. Though you'll need a bottle of glue!

Re:Overpriced snake oil salesmen (2)

bill_mcgonigle (4333) | about 4 months ago | (#46960737)

Personally, I feel you should just give up on headphones. You're never going to get good bass response

I agree with everything you've said, but it's worth noting that if you need to use headphones, better is still better than not better. I recently picked up a Motorola S11 Flex HD [amazon.com] bluetooth headset, to listen to podcasts while exercising and doing yardwork, and I found that it takes far less mental concentration to listen to voices when the bass is better (the last headset I had had awful bass). I don't know if the additional frequencies are activating more neurons or what, but listening feels very natural, vs. strained on my old headset.

I'm also very impressed by the amount of bass that they can squeeze of of the little buggers, especially given its very modest power budget. I own a 15" subwoofer too, so I'm not pretending here, but that's harder to carry on the bike.

Re:Overpriced snake oil salesmen (1)

EkriirkE (1075937) | about 4 months ago | (#46962941)

I use and love this style. It in its own way is also noise-cancelling... Personally I find them very comfortable (mine use a 3-tier sealing plug)

Re:Overpriced snake oil salesmen (0)

Anonymous Coward | about 4 months ago | (#46959849)

Well....
You can do small good-sounding speakers with decent bass response.
You can do small good-sounding speakers with useful SPL(max).
You can't do both.
Went the first route, pair of really small 2-way speakers sitting over my desk, 3" full-range playing midbass, 12mm dome tweeter.
4.3l interior volume, ported, tuned relatively low to get a -3dB of 55Hz with no 100/120Hz hump.
Below about 70dB or so, they sound a lot larger than they "ought to". Above that, the bass driver quickly starts to distort.
Now, if I re-designed them and did what bose does in their sat systems and what plenty cheap and nasty 2+1 or 5+1 systems do, namely 3rd or 4th order crossover at 140Hz to a 6" or so "sub", they could play decently loud.
But with that high a crossover freq that's not a sub, that's a bloody bass speaker and easily locatable, not to mention "sub" location for proper phase matching becomes rather important. Thanks but no thanks.

Re:Overpriced snake oil salesmen (2)

The Grim Reefer (1162755) | about 4 months ago | (#46960493)

Right. I continue to be baffled by people that will buy crappy headphones with some random musicians name on them and think they'll in any way sound good.

Agreed.

In speakers, size matters. Yes, you can get big crappy sounding speakers. But the one thing you'll never get small good sounding speakers. Laws of physics and all. This is also why Bose sucks and have been conning guys that watch infomercials for decades.

Again, I agree. Bose takes it to a whole new level of suck though. They never post specs, and have sued enough reviewers over the years that most won't even mention them. There have been people who posted specs on their systems from time to time and they are astonishingly bad. I read somewhere that a replacement paper cone "woofer" in their satellite systems will set you back $12. Quality stuff that is.

If you want affordable, good sounding speakers, you have to build them yourself. Get one of versions of these: https://sites.google.com/site/... [google.com]

I suppose it depends on your definition of affordable. But building the cabinets yourself is by no means a guarantee that they will sound good, or even better than commercially available loudspeakers. It doesn't take master carpenter skills, but you certainly need a decent tool set and be at least somewhat competent. I've built some pretty nice cabinets in the past. But they can take a lot of time to do correctly and I value my time a bit more than when I was younger. I've also heard some pretty awful sounding home built cabinets too.

They don't have a huge amount of bass, but I'm betting they will be the best speaker most slashdotters have ever heard. And you can put them together with wood glue, scotch tape and a soldering iron.

I needed a small 5.1 system for our living-room that needed to pass the wife approval factor. It's made by Martin Logan and I'd guess it would give your speakers run for their money. It wouldn't have been my first choice, but I needed a small foot print. and since I needed 5 speakers plus a sub,I was able to pick it up on clearance for $300. No assembly required.

I don't consider myself an audiophile, but I do have good ears for my age. Probably (in part) from playing various instruments starting with the violin when I was five years old. Fortunately my wife had no say in what I put in my media room. Between the sub (HSU VTF3) and Infinity beta floor standers (50), center (360)and surrounds (ES250)I have in there my system goes from 16 Hz to 20Khz (+/-3) and 12Hz to 40Khz (-6). The upper limit of what I can hear at the high end has fallen off, but I can still clearly hear a little past 22KHz. My setup works very well for both 7.1 channel video and 2 channel music listening. I'd guess it would be considered a high end consumer grade system. Most audiophiles would probably not care for it as they are not boutique speakers. But it's also by no means the best sounding system I've ever heard. So no, I doubt those "overnight sensations" are anywhere near the best sounding speaker I've heard.

Re:Overpriced snake oil salesmen (0)

Gunboat_Diplomat (3390511) | about 4 months ago | (#46961233)

Right. I continue to be baffled by people that will buy crappy headphones with some random musicians name on them and think they'll in any way sound good.

In speakers, size matters. Yes, you can get big crappy sounding speakers. But the one thing you'll never get small good sounding speakers. Laws of physics and all. This is also why Bose sucks and have been conning guys that watch infomercials for decades.

If you want affordable, good sounding speakers, you have to build them yourself. Get one of versions of these: https://sites.google.com/site/... [google.com]

They don't have a huge amount of bass, but I'm betting they will be the best speaker most slashdotters have ever heard. And you can put them together with wood glue, scotch tape and a soldering iron.

There is a lot of variation within this rule of size that often invalidates it. These babies [bowers-wilkins.com] for instance, will play better than much bigger speakers from well known and respected brands.

Re:Overpriced snake oil salesmen (3, Funny)

painandgreed (692585) | about 4 months ago | (#46961429)

If you want affordable, good sounding speakers, you have to build them yourself. Get one of versions of these: https://sites.google.com/site/... [google.com]

I'm going to look really funny wearing those on the bus though.

Re:Overpriced snake oil salesmen (1)

BasilBrush (643681) | about 4 months ago | (#46962777)

The 1970s called. They want their home-made speakers back.

Whilst the size thing certainly has some truth in it, your thoughts on which speakers sound better are worthless unless you've tried them in double blind trials.

Re:Overpriced snake oil salesmen (1)

sudon't (580652) | about 4 months ago | (#46968111)

What are they gonna do with big speakers? I doubt one in fifty slash-dotters owns a proper stereo to begin with, (put down the keyboard, I'm not talking about you). Few people understand what "flat bass" means, let alone care about it. They just want to hear low-end of some sort. For them, Bose sounds great. In fact, I would venture to say many people actually like boomy bass. People buy these Dre's to connect an iPod. How good do they have to be? Isn't it the name printed on them that really counts?

Re:Overpriced snake oil salesmen (1)

cthulhu11 (842924) | about 4 months ago | (#46970643)

But this isn't a musician, this is a rapper.

Re:Overpriced snake oil salesmen (0)

Anonymous Coward | about 4 months ago | (#46959483)

http://gizmodo.com/5981823/beat-by-dre-the-inside-story-of-how-monster-lost-the-world
Beats basically ripped off the original from Monster, I doubt they have innovated anything else technically since.

Re:Overpriced snake oil salesmen (0)

schlachter (862210) | about 4 months ago | (#46959673)

that's disingenuous. yes the market well and charge a premium, but macs/iphones and beats music service are some of the best in the industry.

Re:Overpriced snake oil salesmen (0)

Anonymous Coward | about 4 months ago | (#46961667)

Beat me to it.

Both are so over-priced it's sad so many "hipsters" fall for it...

Rumor... (0)

Anonymous Coward | about 4 months ago | (#46963805)

If I can Quote John Gruber's comment:

" Here’s How Odd This ‘Apple Buys Beats’ Rumor Is

        So odd that it was an April Fool’s joke just five weeks ago in The Lefsetz Letter, the most popular music industry newsletter. "

http://lefsetz.com/wordpress/index.php/archives/2014/04/01/apple-buys-beats/

So where does that leave us? Is this another case of an "Onion article" making it into the mainstream press?

3.2 B (5, Insightful)

silas_moeckel (234313) | about 4 months ago | (#46958167)

For overpriced technically inferior headphones to listen to compressed to hell music.

Wake me when apple gets a quality pair of headphones and at least cd quality loss-less without DRM.

Re:3.2 B (4, Informative)

JenovaSynthesis (528503) | about 4 months ago | (#46958235)

Amen! I finally had a chance to listen to music using Beats. To be fair I gave it a minute or two of listening and came to the conclusion the Sennheiser headphones I bought from Best Buy were much better and 75% cheaper.

Re:3.2 B (1)

UnknownSoldier (67820) | about 4 months ago | (#46959957)

Agreed ! I love my Senn's 380Pros (and Sony MDR 7506s); there are LOTS of GOOD choices under $200 these days.

1. Audio Technica ATH-M50
2. Jaybird Bluebuds X
3. V-Moda Crossfade LP
4. Grado SR80i
5. Beyerdynamic Custom Pro One

* https://www.youtube.com/watch?... [youtube.com]

Here is one review of the: Beats Pro vs Audio Technica ATH-M50

* https://www.youtube.com/watch?... [youtube.com]

IMHO Beats is like Bose. Overpriced, and blows.

--
First Contact is coming 2024. Are you ready to handle the next paradigm shift and evolution in consciousness?

Re:3.2 B (0)

Anonymous Coward | about 4 months ago | (#46989005)

Please don't knock Bose so much. I agree with you that the audio market is squeezed on two sides (status symbol seeking on one, pseudo-scientific nonsense on the other), and love my Sony MDR7506s as well. I also agree that Bose can be overpriced.

However, that can be said of many of the brands you mentioned (Senn, Grado). I realize it's fashionable in audio circles to bash Bose, but if you actually listen to the sound quality with some of their components sometimes it's the best, depending on what you're purchasing.

The real problem in my mind is how this stuff is marketed and purchased. It's hard to find someplace where you can go and just switch between an array of components as you listen to tracks of your choice. More people purchase on the internet, where you can't even hear what you're purchasing beforehand; even when you can listen to them in person, the Beats, etc. are often positioned separately, closer to the popular sections of the store. All of this means that people are often buying components based on other people's opinions (which can lead to fads, one way or another), or are buying them based on a biased presentation of options.

Re:3.2 B (5, Funny)

Sockatume (732728) | about 4 months ago | (#46958319)

If you think that 256 kbps AAC is "compressed to hell" you probably have a place at Xavier's School for Gifted Youngsters as some sort of bat-themed superhero.

Re:3.2 B (4, Insightful)

SuricouRaven (1897204) | about 4 months ago | (#46958347)

Different meaning. In audio circles, compression is a technique used during mastering to make the sound louder without inducing clipping artifacts by selectively amplifying the quieter portions of the audio.

Re:3.2 B (4, Informative)

Noah Haders (3621429) | about 4 months ago | (#46958605)

loudness war [wikipedia.org] ftw!

Re:3.2 B (0)

Anonymous Coward | about 4 months ago | (#46959565)

While things have certainly taken a dive towards the extreme, I have to say that I actually prefer a lot of the modern remasterings of a lot of older recordings. For example, Iggy Pop's "Raw Power" now actually sounds what I would expect from a snotty proto-punk album called "Raw Power". Then again, I prefer lower-fi recordings with lots of frequency bleed, etc. When music sounds too clean, I feel like I'm being a little deceived. But, that's my own preference.

Re:3.2 B (5, Interesting)

carou (88501) | about 4 months ago | (#46958849)

Different meaning. In audio circles, compression is a technique used during mastering to make the sound louder without inducing clipping artifacts by selectively amplifying the quieter portions of the audio.

You're right about the ambiguity of the phrase "compressed to hell", but since the GGP then stated talking about "at least cd quality loss-less" I think he really was talking about the lossy file-size compression.

To the GGP: Try testing yourself at mp3ornot.com if you think you can hear the difference.

Re:3.2 B (1)

silas_moeckel (234313) | about 4 months ago | (#46959025)

mp3ornet tests if you can hear the difference between 128 and 320 not lossy and lossless. They do not specify what the source was to start out with either. I was talking about lossy vs lossless, the pop music that is compressed to hell I put as a choice by the sound engineer. Consider that you can get 24 bit 96k audio even in 5.1 and 7.1 uncompressed or loss-less why buy an inferior product it's not like storage or bandwidth are an issue for audio.

Are you the guy that is ok with compressed to hell cable TV because your TV / eyesight does not let you tell the difference? I want a quality product, not the bare minimum people will accept.

Re:3.2 B (2)

radarskiy (2874255) | about 4 months ago | (#46961527)

Yo dawg, I heard you hate compression, so I put some compression in your compression so you can hear artifacts in your artifacts.

Re:3.2 B (1, Informative)

seven of five (578993) | about 4 months ago | (#46958363)

Bit rate != compression ratio. You can use 256kbps to carry well-engineered sound or over-compressed pop crap. The bits don't care.

Re:3.2 B (1)

telchine (719345) | about 4 months ago | (#46958445)

[quote]You can use 256kbps to carry well-engineered sound or over-compressed pop crap. The bits don't care.[/quote]

Yeah, but if you use "clear-o-shine" and polish it into the surface of the bits then the audio quality will be far superior! /me ducks and runs for cover

Re:3.2 B (1)

coastwalker (307620) | about 4 months ago | (#46958911)

yeah, bring back the small black patches you attach to your equipment to make it sound better, and oxygen free cables that only work in one direction.

The Dre stuff is about a lifestyle, a lifestyle that does not include musical appreciation it seems from the shit reproduction quality of the headphones. They look quite nice though.

Reminds me of when ghetto blasters changed from portable boxes that could play music to funfair theme ride decorated light boxes, funny as heck.

Keeps the youth entertained though and boy have they got purchasing power these days. Bored suburban youths love aping the product that Dre and similar market to them. Disaffected poor people are just what rich suburban youth want to pretend they are. Its hilariously funny. I am sure Mr Dre works very hard providing his fans with the product they want and richly deserves his 3 billion payout from Apple.

Apple though are dorks and will never pull off keeping this brand surely. It would be like replacing the interface paradigm that has worked for the last thirty years with one that suits third world farmers on low resolution cheap phones. Oh a big tech company already did that.

Maybe your next Apple product will randomly invite the entire population of earth to your house for a party. All television channels from now on will be devoted to watching the resulting carnage. It will be great!

Re:3.2 B (1)

sh00z (206503) | about 4 months ago | (#46959497)

yeah, bring back the small black patches you attach to your equipment to make it sound better, and oxygen free cables that only work in one direction.

And how do you use a green marker on MP3/AAC files?

Re:3.2 B (-1)

Anonymous Coward | about 4 months ago | (#46958703)

Good thing you understood what they were referring to when they said "Compression" before posting, right?

Read the wiki link on "loudness wars".

Re:3.2 B (4, Insightful)

fuzzyfuzzyfungus (1223518) | about 4 months ago | (#46958327)

Look on the bright side! if Apple starts pushing 'Beats' headphones, odds are good that the number of assholes wandering around in public with their cellphone's shitty little speaker emitting a tinny (but surprisingly loud and penetrating) generic crunk rap noise, like some lilliputan boombox from hell, should be reduced by at least 30% as those same people decide that horrendously inferior headphones are now cooler than inflicting their taste on everyone in the vicinity!

Re:3.2 B (1)

silas_moeckel (234313) | about 4 months ago | (#46958905)

My favorite is the cell phone speaker and it tucked into there baseball cap.

Re:3.2 B (1)

Nemyst (1383049) | about 4 months ago | (#46959911)

The problem is that Beats' phones seem to leak a fairly high amount of sound. I've seen so many in the subway (the red wires are a dead giveaway) and I constantly hear faint music.

Re:3.2 B (1)

danomac (1032160) | about 4 months ago | (#46960145)

I have an open Sennheisers that sound great, but by design others in the room can hear the music. Now if the Beats' phones are supposed to be closed and this happens, that's bad. Never heard of Beats and have no desire to try listening to a pair.

flipper (0)

Anonymous Coward | about 4 months ago | (#46962859)

tone it down, your clickin sounds like flipper.
Or is it your speaker?

Re:3.2 B (1)

Anonymous Coward | about 4 months ago | (#46958331)

For overpriced technically inferior headphones to listen to compressed to hell music.

#1: Consider their target market, and their ability to even ascertain quality after exposing the entire generation to "premium" ear buds/pods for years.

Wake me when apple gets a quality pair of headphones and at least cd quality loss-less without DRM.

#2: After considering #1, let me know when the hell Apple should give a rats ass about providing anything more than what they do today.

95% of the time the quality of the recording was fucked before Apple ever touched it. It's kind of what happens when the guy with a masters degree in recording and mastering is replaced by DJ Fuzzy Fucktard and his sidekick, Autotoon, rollin' in to master mix the shizit outta anythang...

Re:3.2 B (0)

Anonymous Coward | about 4 months ago | (#46958441)

"... DJ Fuzzy Fucktard and his sidekick, Autotoon"

LOL, I'm going to use that!

Re:3.2 B (3, Informative)

CRCulver (715279) | about 4 months ago | (#46958513)

It's kind of what happens when the guy with a masters degree in recording and mastering is replaced by DJ Fuzzy Fucktard and his sidekick, Autotoon, rollin' in to master mix the shizit outta anythang...

There are a lot of well-trained veteran engineers with good ears who have stated that they feel forced to jack the levels up, because that is what the record label demands, and if you go with your audiophile instincts instead of what the label demands, you find yourself out of work.

Re:3.2 B (0)

Anonymous Coward | about 4 months ago | (#46958765)

Ah jah, ze good old "I was just following orders".

Re:3.2 B (1)

Anonymous Coward | about 4 months ago | (#46958813)

Yes. That's how you keep your job.

If your job isn't killing people, and instead it is manufacturing entertainment for the consumption of the masses, "I was just following orders" is a fine excuse.

Re:3.2 B (0)

Anonymous Coward | about 4 months ago | (#46959291)

Murdering culture isn't a crime, I suppose.

Re:3.2 B (1)

turgid (580780) | about 4 months ago | (#46960101)

I haven't been able to listen to a CD all the way through since 2005. My ears give up on the second or third track, or I end up having to turn the volume way down. The sound quality is almost as bad as the analogue tapes we used to suffer in the 80s. Those watery cymbals...

Re:3.2 B (1)

mattack2 (1165421) | about 4 months ago | (#46963381)

Listen to a CD of music made before 2005 then... Most of my music is.

(But we're both just being "the kids these days" people.)

Re:3.2 B (1)

turgid (580780) | about 4 months ago | (#46965365)

I do, but all the new Megadeth stuff, and Mastodon is particularly badly clipped :-(. I go to gigs when I can, but I'm a busy parent these days. I don't want to "steal music" off the internet,so I buy CDs. I want my full dynamic-range, uncompressed 44.1kHz stereo audio. I'm not an audiophile and I don't claim to have golden ears, but I can hear the difference. I want my 441.kHz PCM stereo audio so that I can transcode it (without artifacts) as I see fit. I transcode to FLAC and ogg/vorbis.

.Is that too much to ask for?

Re:3.2 B (0)

Anonymous Coward | about 4 months ago | (#46979717)

all the new Megadeth stuff, and Mastodon is particularly badly clipped

Why does the sound quality matter when you listen to that crap?

Re:3.2 B (1)

turgid (580780) | about 4 months ago | (#46982129)

Because it isn't crap. It's high-quality technical music made by people who have put a lifetime's effort into learning how to do it well. Not like the rubbish they play on BBC Radio 1 and 2.

Re:3.2 B (1)

Kaenneth (82978) | about 4 months ago | (#46961201)

But you have no place calling yourself an 'engineer' if you don't have the will and ability to stand up to the boss/client and say 'No.'

Re:3.2 B (0)

Anonymous Coward | about 4 months ago | (#46963035)

Oh hey guys, we've got an Internet Tough Guy over here.....

Re:3.2 B (1)

RazorSharp (1418697) | about 4 months ago | (#46979755)

But you have no place calling yourself an 'engineer' if you don't have the will and ability to stand up to the boss/client and say 'No.'

Perhaps we have a different understanding of the word 'engineer,' but I don't think that's true.

Re:3.2 B (2)

Richy_T (111409) | about 4 months ago | (#46959039)

He who pays the piper calls the tune.

Re: 3.2 B (0)

Anonymous Coward | about 4 months ago | (#46958343)

Right, because you have such keen ears that you can discern the difference. Congratulations, you are a neckbeard.

Re: 3.2 B (0)

Anonymous Coward | about 4 months ago | (#46958527)

It doesn't take a lot of skill to recognize the lack of dynamic range.

all it takes is a pair of headphones designed with audio quality, not visual showmanship, in mind. Doesn't even have to be an expensive pair. you can get quality out of $60 headphones today that would have amazed people as little as a decade ago.

Mix that with a volume setting that isn't "HOLY SHIT MY EARS OW OW OW!" loud, and you can easily hear the difference in dynamic range compression between recordings made in the 80s and (early) 90s, and the recordings made after that.

Hell run replaygain on a rip of a CD from the 80s or 90s and see the average adjustment be something like -4dbl for them, and run it on something made today and see -11dbl be the average.

Re: 3.2 B (1)

Richy_T (111409) | about 4 months ago | (#46959051)

It doesn't even require that level of sophistication. Within a mix, if you aren't using some kind of normalization, older music often just sounds quieter and requires increasing the level.

Re:3.2 B (3, Insightful)

Anonymous Coward | about 4 months ago | (#46958377)

Wake me when apple gets a quality pair of headphones and at least cd quality loss-less without DRM.

Why? This is perfectly in line with the rest of Apples products.

If you want quality products that aren't overpriced there are other brands already available.

Re:3.2 B (0)

Anonymous Coward | about 4 months ago | (#46958561)

For overpriced technically inferior headphones to listen to compressed to hell music.

That sounds like a perfect fit for technically inferior overpriced apple products with fake security that spy on you and report everything back to apple.

Re:3.2 B (2)

Noah Haders (3621429) | about 4 months ago | (#46958695)

That sounds like a perfect fit for technically inferior "free" (goog | fb) products with fake security that spy on you and report everything back to (goog | fb) .

ftfy

Re:3.2 B (2)

watcher-rv4 (2712547) | about 4 months ago | (#46958889)

DRM? Last time I bought an album on iTunes (last Dream Theater album), I could easily extract mp3 320kbps version from all it and do whatever I want with the files. Quality? 320kbps. Enough for my non-monitors headphones.

Re:3.2 B (2)

semiotec (948062) | about 4 months ago | (#46965425)

iTunes downloads are 256 kbps AAC. Just because you converted them to 320 kbps doesn't mean you've increased the quality to 320 kbps. If anything, the lossy conversion means you've actually decreased the quality again.

Re:3.2 B (1)

BasilBrush (643681) | about 4 months ago | (#46962795)

No. 3.2 Billion for a pre-made streaming service, with record company agreements already in place.

Re:3.2 B (1)

quenda (644621) | about 4 months ago | (#46963697)

It's not the headphones they want. Jonathan Ive is retiring and they are recruiting Dr Dre to take his place.

The horror! (0)

Anonymous Coward | about 4 months ago | (#46958171)

Oh no, not Apple! They overcharge for all of their products. I bet now we'll have to pay $50 for a pair of stylish earbuds! Wait... carry on.

Beats sound like garbage (5, Informative)

PeeAitchPee (712652) | about 4 months ago | (#46958189)

Artificially-inflated bass crap. Do yourself a favor a get yourself a pair of real studio reference headphones like the venerable Sony MDR-7509s [sony.com] (for a lot less money too) if you want to hear what your music really sounds like. There's a reason that studios around the globe use these and not fuckin' Beats. Beats are a fashion accessory, not a critical listening device.

Re:Beats sound like garbage (5, Insightful)

fuzzyfuzzyfungus (1223518) | about 4 months ago | (#46958281)

In fairness to 'Beats Audio', and the good 'Dr.' Dre, the 'Beats' brand is so shamelessly pimped that it even makes it onto products that aren't capable of artificially inflated bass. HP put out a 7 inch tablet [amazon.com] allegedly with the sonic goodness of Beats, and something that size wouldn't know what 'bass' is, much less produce any, unless its battery exploded.

Re:Beats sound like garbage (1)

Megane (129182) | about 4 months ago | (#46958443)

Beats isn't just headphones. [beatsmusic.com] And that's probably what Apple was really after. Now they can stream with artificially inflated bass!

Re:Beats sound like garbage (1)

Anonymous Coward | about 4 months ago | (#46958549)

No my guess is they are after the word 'beats' as a brand name.

Apple sells computers. So do many others. They differentiate themselves by putting on a thin coat of 'better'.

This is not buying a hardware partner out to get better prices. This is to get the name 'beats'.

Re:Beats sound like garbage (3, Funny)

Richy_T (111409) | about 4 months ago | (#46959059)

Apple and beats? Sounds like a badly conceived pie.

Re:Beats sound like garbage (1)

fuzzyfuzzyfungus (1223518) | about 4 months ago | (#46959619)

It would actually be rather interesting if Apple were after the brand: conventional wisdom is that Apple is downright godlike in terms of brand recognition (and positive recognition). There are the gamer-kiddies who (correctly for their demographic) see Apple as overpriced and focused on the wrong features, and Corporate/Institutional buyers want cheap boxes, support contracts, image stability, and other stuff Apple doesn't really give a damn about; but they consistently wipe the floor with other computer and consumer electronics brands, have a sky-high wife-acceptance-factor, and so on.

If we hypothesize that they want the 'beats' brand, who is it that they feel they aren't currently getting through to, and why not? Are those people simply apathetic, or are they actively identifying with a different brand?

Re:Beats sound like garbage (1)

mishehu (712452) | about 4 months ago | (#46958711)

Now with more cowbell! *clang* *clang* *clang*

Re:Beats sound like garbage (1)

Stele (9443) | about 4 months ago | (#46959601)

Now THAT I would pay extra for.

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46963077)

Hey, I'm a guy just like you, except when I get up in the morning I shit gold records. MORE COWBELL!

Re:Beats sound like garbage (4, Funny)

jbeaupre (752124) | about 4 months ago | (#46959153)

Hey, easy there. They must be good. They were developed by a Dr.

Pardon me while I put on my Doc Martens to go get a Dr. Pepper.

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46959553)

Hey, easy there. They must be good. They were developed by a Dr.

Pardon me while I put on my Doc Martens to go get a Dr. Pepper.

And watch Doctor Who.

Re:Beats sound like garbage (1)

Sporkinum (655143) | about 4 months ago | (#46959479)

I really don't know what they are touting, but the HP Touchpad that died at birth, had beats audio. It has surprising good quality speaker sound for a tablet. I am guessing that may be a portion of what they bought.

Re:Beats sound like garbage (1)

fuzzyfuzzyfungus (1223518) | about 4 months ago | (#46959645)

The poor HP Touchpad actually had surprisingly good almost everything (except the plastic back, it creaked a bit).

It's sad that Palm died; but it's downright tragic that Android, rather than WebOS, is the de-facto alternative to iOS. WebOS is a howling wasteland devoid of apps, and the builds that actually run on much of anything are too old to use really safely; but (especially for tablet-size UIs) it was embarassingly superior to Android.

Re:Beats sound like garbage (1)

Sporkinum (655143) | about 4 months ago | (#46959981)

I agree with that. My wife still uses hers, with cynogenmod though. It has a few cracks in the plastic, but covered that up with a cheap silicone case. WebOS was awesome, and much more friendly than Android or IOS. Shame it was not allowed to keep going.

Re:Beats sound like garbage (1)

triffid_98 (899609) | about 4 months ago | (#46961439)

Dr. Dre can suck my dick,
that bitch got no PHD,
I lost count of mine,
I got stupid whack degrees.

-Stephen Hawking

Re:Beats sound like garbage (4, Informative)

Sockatume (732728) | about 4 months ago | (#46958335)

Reference audio isn't for everyone, and can be a bit flat when you have a lot of background noise. I'd suggest something like £20 on a pair of nice Sennheiser PX100s. Entry level price, but pleasingly and enthusiastically overcooked sound.

Re:Beats sound like garbage (-1)

Anonymous Coward | about 4 months ago | (#46960703)

YES! Thank you for saying it. I fully enjoy reference audio when I'm about 5-6 pints in and have partaken in some recreational traditional smoke. When I'm in the car on the freeway? Reference audio be damned, make it loud so I can hear it.

Re:Beats sound like garbage (2)

CRCulver (715279) | about 4 months ago | (#46958485)

For home audiophile headphones at an affordable price, I've been pretty happy with my AKG K701 [amazon.com] . Maybe it's just prejudice, but I'd much rather go with a company that has a reputation for doing one thing (decent headphones) and doing it well, as opposed to Sony whose headphone offerings include plenty of bottom-end Chinese-contracted crap.

However, while reference headphones are good for listening at home in a quiet environment, they aren't so good for walking around, when is when a lot of people consume their music these days. I couldn't walk down the street wearing my AKG K701 headphones, it would look bloody ridiculous, as they are very bulky, and besides they offer no protection against ambient noise. Beats may have comparatively bad sound quality, but they have a form factor that makes them fashionable when you are on the go, and they protect from ambient noise somewhat more. (You can also get those same mobile advantages with better sound quality with some cheaper entries in the AKG and Sennheiser catalogues.)

Re:Beats sound like garbage (1)

MadKeithV (102058) | about 4 months ago | (#46959115)

For home audiophile headphones at an affordable price, I've been pretty happy with my AKG K701 [amazon.com] . Maybe it's just prejudice, but I'd much rather go with a company that has a reputation for doing one thing (decent headphones) and doing it well, as opposed to Sony whose headphone offerings include plenty of bottom-end Chinese-contracted crap.

The Sony MDR's are highly regarded in pro audio circles. I hate Sony-the-company with a vengeance, but I have a pair of ancient MDR-V900s that are incredible. I've used them for tracking, monitoring, live sound (where they really shine, because they lock out a LOT of external noise), and occasional mix reference. They were recommended to me by a person who tracks some of the biggest Belgian rock bands, and runs live sound at festivals of up to 60.000 people.

Downside: they fit so well around the ear that they aren't very comfortable for long periods of time (hot, sweaty ears), they are a professional, specialist tool. My day-to-day portable music headphones are Pioneer in-ears - where it doesn't really matter all that much because I want to *hear* what's going on around me when I'm hiking/jogging/commuting, so my audiophile experience is severely compromised anyway. When I'm really listening to music, I do it on speakers (Adam A5x).

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46959617)

you read the comments on your amazon link? Your headphones are also made in china.

Re:Beats sound like garbage (1)

ganjadude (952775) | about 4 months ago | (#46959539)

I couldn't walk down the street wearing my AKG K701 headphones, it would look bloody ridiculous

just like beats!

Re:Beats sound like garbage (-1)

Anonymous Coward | about 4 months ago | (#46963105)

Well, that's just, like, your opinion, man!

your music sucks, and you're stoooopid (1)

Thud457 (234763) | about 4 months ago | (#46958539)

Idiocracy [wikipedia.org] is real, there's a page documenting this on Wikipedia.

Exactly like what happened when we got cable news channels, with 24-hour coverage allowing us to delve more deeply into the important issues of the day.
fsck, my sarcasm meter just broke.

Re:Beats sound like garbage (5, Insightful)

Anonymous Coward | about 4 months ago | (#46958637)

First: studio headphones are optimized for different environments than consumer headphones. This often includes sensitivity and impedance designed for professional audio levels and drivers, something that standard consumer electronics commonly will not drive properly. Try driving a 600 ohm headphone with 90dB/mW sensitivity on a common smartphone.

Second: studio headphones aren't designed to listen to _music_, they are designed for listening to _sound_. It may be a surprise to many so called "audiophiles" and other elitists that that isn't the same thing - a sound engineer have to be able to hear things clearly in order to adjust mixing and levels for the desired result. Real people listening to real music doesn't need this level of analytic detail and often don't want it. That's the reason one can buy headphones optimized for different listeners and genres - some want a balanced sound, some want voices to be somewhat clearer and many want bass to enhanced. This also includes the "audiophile" gear BTW, not that the fanatics would ever admit to that.

Third: studio headphones are most of the time overpriced for consumer uses. This is partly because the manufacturers can price them higher given the target market and partly because they are designed to tolerate abuse. Also they often are looking quite shitty.

That said Beats are at least generally overpriced shit. There are many better alternatives for much less, just go to "non-audiophile" forums and learn.

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46958879)

First: studio headphones are optimized for different environments than consumer headphones. This often includes sensitivity and impedance designed for professional audio levels and drivers, something that standard consumer electronics commonly will not drive properly. Try driving a 600 ohm headphone with 90dB/mW sensitivity on a common smartphone.

I can get acceptable volume out of my 600 ohm Beyerdynamic DT880s plugged into my Iphone 5c. I'm not saying it's optimal (usually use Alessandro MS1s or Sennheiser PX200), but it's quite listenable.

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46959137)

I have found that even though studio cans are designed for a flat response, they are less fatiguing than listening to whatever is on a consumer shelf.

Audiophile stuff can get expensive... sometimes more expensive than the studio products. For example, a set of monitors I have with a subwoofer that have a flat response are notably cheaper than an "audiophile" set that seems to be sold on how it looks than actual response. In fact, a lot of "audiophile" speakers don't even have a frequency response chart, while all monitors come with it. Of course, the monitors can "go to 11" just like other speakers if the need arises.

As for "phat bass", if someone is desperate for that, there is always EQ and boosting.

Re:Beats sound like garbage (1)

fuzzyfuzzyfungus (1223518) | about 4 months ago | (#46959667)

Second: studio headphones aren't designed to listen to _music_, they are designed for listening to _sound_. It may be a surprise to many so called "audiophiles" and other elitists that that isn't the same thing

"An audiophile is someone who listens to his stereo rather than his music."

Re:Beats sound like garbage (1)

UnknownSoldier (67820) | about 4 months ago | (#46960053)

LOL. That's a fantastic joke! Here's another one:

"When I die I hope my wife sells my speakers for what they're worth rather than what I told her I paid for them." :-)

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46959695)

There are many better alternatives for much less, just go to "non-audiophile" forums and learn.
 
What? Seriously? You've never been to an audiophile forum if you think Beats are talked up in any way on them.
 
And I'm wondering from your posting if to you "studio headphones" is just a generic term for any cans that cost more than 20 dollars. That's the way you come off about it. If it is than you're dead wrong.

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46960529)

I think there's double-blind testing out there that people actually prefer neutral headphones.

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46964241)

studio headphones aren't designed to listen to _music_, they are designed for listening to _sound_. It may be a surprise to many so called "audiophiles" and other elitists that that isn't the same thing - a sound engineer have to be able to hear things clearly in order to adjust mixing and levels for the desired result.

Fact: "the desired result" = "_music_"

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46958725)

Beats are a fashion accessory, not a critical listening device.

Like Apple products?

Re:Beats sound like garbage (1)

Ksevio (865461) | about 4 months ago | (#46958763)

Beats are a fashion accessory, not a critical listening device.

That's what confuses me about this - Apple is sure to like fashion accessories, but people buy it for the brand, so how likely would they change if they became iHeadphones. I don't know if Apple makes headphones already, so this might be just them trying to get that market.

By the way, studio headphones are great when you need to hear the details of audio like when you're mixing sound, but they don't necessarily give the best listening experience. Sometimes headphones or a good sound system can improve a song.

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46959887)

Do yourself a favor a get yourself a pair of real studio reference headphones like the venerable Sony MDR-7509s [sony.com] (for a lot less money too) if you want to hear what your music really sounds like. There's a reason that studios around the globe use these and not fuckin' Beats.
 
This is why Slashdot experts are so hard to take seriously.
 
The terms in the headphone world I haven't seen brought up in this story yet is "open" and "closed."
 
If you know what these terms really mean and what they all involve then you'd not be recommending a closed headphone to anyone for day to day listening. Doubly so for anyone who wants to pump the bass. Yes, closed is best for bass reproduction but they're also pretty good at causing hearing damage, just like ear buds. Closed cans for casual listening is crazy.
 
Go buy yourself a nice set of open headphones like a pair of Senheisser HDs. Then you'll be a little closer to being qualified to discuss headphones.

Re:Beats sound like garbage (1)

UnknownSoldier (67820) | about 4 months ago | (#46960001)

Agreed 100%.

I wore out my MDR 7506s using them over 10 years; I finally upgraded to the Senns 380 Pro.

These Velour Earpads breathed new life into my MDR 7506s. Soft, smooth, and ultra comfortable:

* http://www.bhphotovideo.com/c/... [bhphotovideo.com]

Re:Beats sound like garbage (1)

bill_mcgonigle (4333) | about 4 months ago | (#46960539)

like the venerable Sony MDR-7509s

Looks like the '09's aren't in production now. The 7506 [amazon.com] appears to be the most popular, accurately reproduces 20-20, can fold, and has decent sound isolation. From what I'm reading on a bunch of reviews, if you need a half dozen studio headsets, you go buy a box of these and scatter them around and everybody is happy. I put a 7510 [amazon.com] on my wishlist, though - better sound isolation, more comfort, 5-40 response, and - and this is something you learn over time - the word "Professional" is much smaller on the 7510 than on the 7506 - the bigger such labels, the less true it tends to be. It should be noted that I'm just looking for good sound, either for sound editing at home or to drown out the noise while traveling. 7510 fits my needs, but the 7506 is probably better for a kid who wants to have good headphones (now that Beats has made that popular again apparently) without spending a fortune. Speaking of fortunes, everybody thinks that the 7520 is better than the 7510 if you have $379 to drop on headphones, but from the specs, that makes the 7510 a fantastic deal as they're nearly as good for a third of the price.

Beats are a fashion accessory, not a critical listening device.

Which is why iPods became so popular. The trouble here is that Apple is spending $3 biiilion dollars chasing somebody else's fashion, trying to relive their past, rather than spending $3B inventing the future. The iPod's stature stemmed from its merit (and certainly a lot of advertising). The phrase "out of ideas" comes to mind.

Re:Beats sound like garbage (1)

PeeAitchPee (712652) | about 4 months ago | (#46960807)

20 years ago, I had a pair of the 7506's predecessor . . . the MDR-V6 [wikipedia.org] . I used them until one of the drivers died in the late 1990s. They were wonderfully accurate, and sounded just as good as my (now-discontinued) 7509s. Sony has been making great reference headphones for a long time, and it shows.

Re:Beats sound like garbage (0)

Anonymous Coward | about 4 months ago | (#46960887)

Beats are a fashion accessory, not a critical listening device.

well, apple sells a ton of fashion accessories themselves.. tablets, phones, music players, computers..... so perfect match, i'd say.

Of all good headphones out there, THESE?! (0)

Anonymous Coward | about 4 months ago | (#46958199)

I can't recall hearing anything as bad as the Beats. They wouldn't even sound bad if they had cost half of what they do. Pick up any low-budget $20 AKGs and you will have many times better sound.

Long way from Compton (5, Funny)

wiredog (43288) | about 4 months ago | (#46958219)

Dre's gonna be the first hip-hop billionaire.

Re:Long way from Compton (0)

Anonymous Coward | about 4 months ago | (#46958321)

Dre's gonna be the first hip-hop billionaire.

if he wants to be smarter than the notirious B.I.G. and 2Pac then here's a tip: once you make your millions, get the fuck out of the ghetto. how hard to understand is that?

Re:Long way from Compton (1)

RazorSharp (1418697) | about 4 months ago | (#46979999)

Dre's gonna be the first hip-hop billionaire.

if he wants to be smarter than the notirious B.I.G. and 2Pac then here's a tip: once you make your millions, get the fuck out of the ghetto. how hard to understand is that?

Yeah, I'm sure he still lives in the ghetto. Perhaps you should at least check out the guy on Wikipedia before you make some ignorant comment about him. For the past decade+ he's been more of a producer/businessman than rapper and he was the first to leave Death Row Records in the 90s because he didn't want to participate in the stupid gangster shit they were involved in. Dre left the ghetto twenty years ago.

Re:Long way from Compton (2)

Kenja (541830) | about 4 months ago | (#46959411)

Now he can finally afford to go back to school and finish his doctorate. No more living a lie!

Re:Long way from Compton (1)

BonThomme (239873) | about 4 months ago | (#46959789)

All About the Salmon P Chase's

Re:Long way from Compton (3, Informative)

wjcofkc (964165) | about 4 months ago | (#46959807)

Don't know why you got scored funny, it's actually true:

He's a billionaire straight outta Compton -- or so Dr. Dre says, anyway. [cnn.com]

Re:Long way from Compton (1)

wiredog (43288) | about 4 months ago | (#46959929)

Yeah, that is odd. Mods here are an odd bunch.

</hipster> I remember listening to NWA when I was in the Army in the mid 80's. Never thought any of those guys would end up anywhere other than San Quentin. And now Dre's a billionaire.

Re:Long way from Compton (0)

Anonymous Coward | about 4 months ago | (#46963133)

That's because your old racist ass did the usual and assumed the stereotype was true: those guys aren't anything but dope slinging, ghetto blastin niggers who'll just end up in prison. Oh my god, I hope they don't get the Reefer Madness and rape your white wife!

At the risk of being non-PC... (0)

Anonymous Coward | about 4 months ago | (#46963027)

He's a field ***** who's worked his way into the house.

I hadn't been able to remember why I had a hostile attitude to Dre until I ran across an old article about the Napster trial from way back when... Guess who the other big sellout besides Metallica was? Dr. Dre.

Given his background and the fact that I imagine he and his homies had their collection's of mix tapes and pirated music, that's a pretty low place to go. Explains how he got the connections to make himself into a billionaire though. He'll sell out to anyone to get ahead.

There's a moral in that story for any youngins who still want to idolize him: If you ain't willin to roll over, don't expect to be fed like somebody's dog :)

Good fit (2, Insightful)

Anonymous Coward | about 4 months ago | (#46958221)

2 fashion companies disguised as electronics companies.

Re:Good fit (0)

Anonymous Coward | about 4 months ago | (#46958287)

On the Apple account I call BS on your trolling. Come on, be sensible, they do excellent computers, no matter how allergic you are to "fashion" or not.

Re:Good fit (0)

Anonymous Coward | about 4 months ago | (#46958567)

Apple's computers ceased to be their primary product a decade ago.

Selling stylish "in-thing" electronic fashion accessories took over in the mid 2000s.

Samsung makes Refrigerators. Did you know that? Damn good ones too actually. Doesn't make them a "kitchen appliance" company.

Re:Good fit (1)

MightyYar (622222) | about 4 months ago | (#46958907)

In general iPods, iPhones, and iPads are also better-than-average quality, with some famous exceptions.

Re:Good fit (0)

Anonymous Coward | about 4 months ago | (#46959037)

This is true, but they are not sold to their target audience based on their quality, they're sold based on their brand name and trendiness. You cannot deny this, and Apple is very aware of this. They court this type of attention very much on purpose.

There are not 4 block lines outside of apple stores the night before a new product release because the hardware quality is higher than average.

Re:Good fit (1)

MightyYar (622222) | about 4 months ago | (#46959469)

That's true, but I can hardly blame them. So long as the product is decent, what do I care? I'm just glad that people are buying nicer stuff - it forces the whole market to up the quality game. It's not just Apple - remember how many nicer flip phones became available got once Motorola showed that people would pay a little extra for the Razor? And of course look at how Toyota and Honda changed the small car game. Prius is now doing the same for hybrids, and perhaps Tesla for electrics.

Re:Good fit (1)

polyp2000 (444682) | about 4 months ago | (#46959225)

Great if your looking for something held together with glue and having limited expansion capability.

Cool. (0)

Anonymous Coward | about 4 months ago | (#46958237)

Now not only will Apple earbuds tangle like a squid attempting to hang christmas lights while being chased through a yarn factory by kittens, they'll sound like shit, too.

Re:Cool. (1)

ganjadude (952775) | about 4 months ago | (#46959959)

wait, you mean you had a pair of apple earbuds that sounded good?

Thing Thugs Will Beat You For (5, Funny)

drainbramage (588291) | about 4 months ago | (#46958253)

"Thing Thugs Will Beat You For" for $200 Alex.
---
1> Apple products are the what the thugs want around here, most only threaten or beat you, some use hand guns.
2> Those beats headphones got popular and are now being targeted by thugs.
3> Apple see's another market for repeat (re-beat?) customers.
4> Profit!

Re:Thing Thugs Will Beat You For (-1)

Anonymous Coward | about 4 months ago | (#46958417)

Look, little girl: maybe you should move someplace safe.

Re:Thing Thugs Will Beat You For (0)

Anonymous Coward | about 4 months ago | (#46959293)

Yeah, if you can't stand the heat owning a pair of Bizeets headphones move out da hood, bro! lol! Ya gotta be hard ta wear deeze.

Re:Thing Thugs Will Beat You For (1)

NetFusion (86828) | about 4 months ago | (#46959891)

And now with the new builtin health sensors in your Beats headphones your iPhone's M7 sensor processor will be able to detect your beat down and summon an ambulance while the thugs snatch your person possessions and leave you bleeding on the curb.

Apple is finally red (0)

Anonymous Coward | about 4 months ago | (#46958301)

Maybe Apple is just looking to add a little color to their lineup. Beats, official headphone of sports millionaires everywhere.

So Apple will have two marketing departments now? (0)

Anonymous Coward | about 4 months ago | (#46958359)

Wonder how they will decide to merge their marketing departments? After all, that is the heart of both companies.

Re:So Apple will have two marketing departments no (0)

Anonymous Coward | about 4 months ago | (#46959349)

Thunderdome. All weapons crafted from 100% bullshit.

Waste of money (1)

Anonymous Coward | about 4 months ago | (#46958367)

Ghetto headphones used by thugs and "gangsta" wannabes now owned by maker of tech gear for the 1% hipsters. BSD and old THinkPads never looked so good.

Re:Waste of money (0)

Anonymous Coward | about 4 months ago | (#46960901)

If you want to run BSD just get a Macbook, since OSX is basically stolen BSD code anyway.

Re:Waste of money (1)

RazorSharp (1418697) | about 4 months ago | (#46980465)

If you want to run BSD just get a Macbook, since OSX is basically stolen BSD code anyway.

You can't steal what's free.

Just goes to show... (4, Informative)

Type44Q (1233630) | about 4 months ago | (#46958371)

No one ever went broke underestimating the intelligence of the American public.

-H.L. Mencken (paraphrased)

Re:Just goes to show... (1, Insightful)

Ol Olsoc (1175323) | about 4 months ago | (#46958663)

No one ever went broke underestimating the intelligence of the American public.

Which is why most smartphones run Android. No denyin' I ain't lyin'

That was what you meant, right Sparky?

Re:Just goes to show... (2)

Type44Q (1233630) | about 4 months ago | (#46958961)

Which is why most smartphones run Android.

What, an operating system that exists solely to gather data for the largest player in the advertising world? :p

OG (0)

Anonymous Coward | about 4 months ago | (#46958373)

"Ain't nothin' but a G thang, baaaaabay!
Apple loc'ed out G, so we craaaaazay!
Apple be the label that pay me!"

Slump and hump? (0)

Anonymous Coward | about 4 months ago | (#46958385)

Someone pulling a reverse pump and dump by planting a crazy story...

Forget About Dre? (0)

Anonymous Coward | about 4 months ago | (#46958413)

Yes, Dre. You will FINALLY afford to provide your family with groceries.

Ho please!

Oh come on! (2)

Impy the Impiuos Imp (442658) | about 4 months ago | (#46958505)

"Ok, sign here...and here...and...here. Well, Congratulations! You bought yourself a 3 billion dollar company!"

"Thanks! Ok, where's the girl?"

"Pardon me?"

"The girl. That Emilly Ratsomehing"

"Sir, she is a supermodel and did not get sold as part of the deal."

"WHERE'S MY ACCOUNTANT?!?!?"

Re:Oh come on! (0)

Anonymous Coward | about 4 months ago | (#46958569)

You realize your user name is misspelled?

how much is a name worth? (3, Insightful)

nimbius (983462) | about 4 months ago | (#46958507)

Because thats all Beats has ever been. The problem apple faces is that Dr. Dre is fast becoming Dr. Grey. in his last 5-10 years hes only made small guest vocal appearances on the behalf of his label members. his most famous songs, 'nuthin but a g thang' for example came out 20 years ago. so while the turtlenecks running apple might remember him from their kegger days in college it has yet to be seen if anyone born after 2000 will even care. Beats in cellular technology and tablets is powered, from what i can guess, by Cowon (a taiwanese manufacturer of high regard for their sound chips and DSP at a very competitive price.) The headphone line originally came from Monster Cable, but now is cranked off the same assembly in mainland china that produces most every other headphone in existence.

FWIW, If i were apple, i would have marketed a competing brand based on someone like Deadmau5 or Skrillex or Knife Party or any other band actual kids listen to. As an added benefit, these artists already heavily plug and leverage Apple as a brand.

Re:how much is a name worth? (3, Insightful)

CRCulver (715279) | about 4 months ago | (#46958615)

I always assumed that, in making a studio monitor-looking headphone, Beats was using Dr. Dre's name not for his artist reputation, but for his producer reputation. In recent years, Dr. Dre has produced a number of records even if his own hip-hop albums have slacked off. So, Dr. Dre is to Beats what Quincy Jones is to AKG.

Re:how much is a name worth? (1)

RyuuzakiTetsuya (195424) | about 4 months ago | (#46958975)

Beats also owns rights to a lot of music for streaming. That's probably the killer part of the deal.

Re:how much is a name worth? (3, Funny)

meta-monkey (321000) | about 4 months ago | (#46959325)

Hey man, when you dis Dre you just dis yourself.

Re:how much is a name worth? (2)

Jahoda (2715225) | about 4 months ago | (#46959961)

Look, I'm not really a fan or anything, so I don't have an emotional investment beyond my general caring for music - but even a quick look at allmusic will show you what Dr. Dre's current credits are, and if you somehow think that kids born after 2000 who are interested in Hip Hop (that is to say all of them) don't know who he is/will even care, then my friend, you're the one who is out of touch. He is a black entertainer of legendary stature, "The Chronic" (again, I say this dispassionately) is to hip hop what Led Zeppelin 4 is to rock.

Re:how much is a name worth? (1)

thexile (1058552) | about 4 months ago | (#46960073)

Cowon is a Korean company.

Re:how much is a name worth? (0)

Anonymous Coward | about 4 months ago | (#46962593)

"So give me one more platinum plaque and f*** rap, you can have it back" -Dr. Dre 2001

Re:how much is a name worth? (1)

nbritton (823086) | about 4 months ago | (#46963777)

Apple couldn't care less about headphones, they want the digital streaming rights that Beats Music has so they can integrate a subscription service into iTunes. I wouldn't be surprised if apple spins off headphone business after it incorporates their marketing and sales staff into the apple fold. There is no way I see a beats logo showing up on apple hardware.

Don't understand it. (4, Interesting)

nine-times (778537) | about 4 months ago | (#46958535)

I don't understand this deal yet, but my problem isn't with Beats headphones being a "rip off". That's not the issue for me. The larger issue for me is, I don't see why Apple couldn't have simply produced their own rip-off headphones if they wanted to, or their own music streaming service. They have the technical ability. They have the design and marketing talent. So what are they getting out of the deal?

I would imagine that this is either a waste of money, or there's some other calculation. Like maybe record labels have been trying to bend Apple over a barrel when they ask for streaming rights, and in this deal, Apple acquires the streaming rights that Beats had, thereby side-stepping the deal. Or maybe Apple looked at the organization and thought it was a good team as a whole, and rather than trying to steal the employees away one-by-one, they thought it was better to purchase them outright. There's always the explanation that they were buying the customer base, but I'm not sure that'll hold once they rebrand and integrate-- and I would be surprised if they didn't rebrand and integrate it into their existing products/services.

I don't know. Does anyone have info here that would shed light on the real motivation? Or has Apple just started buying random businesses because they're profitable, without a larger strategic plan?

Re:Don't understand it. (4, Insightful)

cdrudge (68377) | about 4 months ago | (#46958691)

So what are they getting out of the deal?

An existing very well recognized brand, existing supply chains and contracts for producing "premium" headphones, and existing streaming service with deals with all major record labels and many independent labels.

Could Apple have reached the same point cheaper if they did it all themselves? Probably. Would it have been as fast? No.

Re:Don't understand it. (1)

DerekLyons (302214) | about 4 months ago | (#46959613)

Could Apple have reached the same point cheaper if they did it all themselves? Probably. Would it have been as fast? No.

True. And no doubt Apple learned from the Apple Maps fiasco - if you're going to compete out of the gate with existing, popular, feature complete installations... you need to be as close to feature complete as possible out of the gate yourself.

message to the studios... (2)

schlachter (862210) | about 4 months ago | (#46959749)

buying beats is also a bit of a threat/warning to the studios.

they are making money from the on demand model, but they aren't allowing apple to play in the space because they want to break itune's monopoly.
by buying beats, apple is saying, look, now we own beats. you want to keep fucking with us, we'll own spotify and pandora too. fuck you.
now sit down with us and let's make this on demand music thing work and stop trying to erode itunes dominance.

that's how i see it.

plus they get an solid brand with a solid music streaming service, a serious cool factor to have dre on board, and a deeper connection to the music industry.

Re:Don't understand it. (3, Insightful)

maccodemonkey (1438585) | about 4 months ago | (#46961013)

So what are they getting out of the deal?

An existing very well recognized brand, existing supply chains and contracts for producing "premium" headphones, and existing streaming service with deals with all major record labels and many independent labels.

Could Apple have reached the same point cheaper if they did it all themselves? Probably. Would it have been as fast? No.

I think (and from all the up voted comments, I think a lot of people here don't really get this deal) Apple doesn't care about the headphones.

Beats has a subscription audio service, and a bunch of engineers who are good at making those services work. They have existing contracts for that service, which saves Apple a lot of time they could have spent negotiating and dealing with music labels who want to see Apple brought down a peg.

The headphones are a nice added bonus for Apple (think of the profit margin on those things), and they probably inflated the buyout price, but they really have nothing to do with the big reasons for this deal.

Pandora would have been a reasonable alternative as well, but Pandora is a much more expensive buyout than Beats.

Re:Don't understand it. (0)

Anonymous Coward | about 4 months ago | (#46989301)

Ars has nice coverage of this issue:

http://arstechnica.com/apple/2014/05/reminder-apple-would-spend-about-2-of-its-cash-hoard-to-buy-beats/

Basically, they're saying the subscription service is a nice suggestion, but doesn't work as an explanation because the numbers are too small and the deals with the record labels are non-transferrable to Apple.

The article (and some of the links) contextualize this really well. It's sort of a puzzle. The best explanation I've seen is just pure profit, without regard to branding effects or anything.

Re:Don't understand it. (0)

Anonymous Coward | about 4 months ago | (#46989165)

For me, this whole thing casts a sort of ominous shadow over Apple.

I own some Apple products I'm happy with, because they were really best in class for what they were. In other areas, I would never buy an Apple product because they just don't compete if you bother to shop around even a little. I've always thought of Apple as being overpriced in various ways, but also generally being technically solid.

At some level, the problem I have with this deal *is* that Beats is a rip-off. You've answered the GP question about "why doesn't Apple just make their own," but my question to you is "why just not buy a company or companies with a better reputation for quality"? E.g., if they wanted audio hardware, there would be lots of other options (even Bose would be a better one and more appropriate one for Apple in my mind, but if they wanted something even better they'd have their pick); if they wanted streaming service, would Beats really be the best option?

The only way Apple can really salvage their reputation out of this would be if they eliminated the Beats brand name and used the resources and property to rebuild something better, but I'm skeptical that would happen. Otherwise, I suspect this is a sign of where Apple quality is going. The reason why everyone is puzzled is because it's a mistake.

Re:Don't understand it. (1)

cdrudge (68377) | about 4 months ago | (#46989819)

If it's for streaming music, what company should they have purchased that has better quality, more subscribers, and/or larger catalog for the same price? Pandora has a market cap of over $5b and is publicly traded so it could be a messy and/or drawn out process. Spotify is privately held, but has been valued at over $4b. Google and Sony's streaming services are probably both ruled out just on principal of helping out a competitor. Rdio is slowly failing/dying. Last.fm just closed down their subscription service. There's a smattering of other services but they are has-beens and will-never-bes.

They definitely aren't buying it just for quality headphones or any other Beats products/technologies, although buying medium quality items at high end markups is right up Apple's alley. But there are better, cheaper alternatives if they really were looking to go that route.

Personally, I think it's a combination of both plus the brand name plus the marketing power/connections that Apple would get with bringing Dre and Iovine into the fold.

Re:Don't understand it. (0)

Anonymous Coward | about 4 months ago | (#46958877)

I don't understand this deal yet, but my problem isn't with Beats headphones being a "rip off". That's not the issue for me. The larger issue for me is, I don't see why Apple couldn't have simply produced their own rip-off headphones if they wanted to, or their own music streaming service. They have the technical ability. They have the design and marketing talent. So what are they getting out of the deal?

If Apple did that, they would lose a lot of credibility in the lawsuits with Samsung.

Re:Don't understand it. (3, Interesting)

Anonymous Coward | about 4 months ago | (#46959117)

Buzzfeed, (The Beats Audio of blogspam) has a great article on how it's about hiring Jimmy Iovine.

http://www.buzzfeed.com/peterlauria/apples-beats-deal-is-all-about-bringing-music-mogul-jimmy-io

"As part of the $3.2 billion deal to acquire Beats, legendary music executive Jimmy Iovine is expected to join Apple in a “creative role.” The deal is essentially the biggest music industry acqui-hire."

Also here:

http://www.macrumors.com/2014/05/08/beats-jimmy-iovine-join-apple/

"Beats Electronics boss and veteran music industry executive Jimmy Iovine is in talks to join Apple as a “special adviser” to Tim Cook on creative matters, two sources close to talks tell The Post."

Brand (1)

DarthVain (724186) | about 4 months ago | (#46959159)

They get a trendy well established brand name. They get the Dr. Dre. They get the perceived quality (200$ headphones? rly?). They get to reinforce their dominance as a music production company (ipods, iphones).

Is it worth 3+ BILLION? Hell no! However A) Beats is pretty uniquely placed right now. They are at their peak and no one is like them. B) News! Tech company overpays for another company! OMG! When you have a bazillion dollars, you likely have to prove as a CEO you are doing something with it other than polishing your boat with it.

Re:Don't understand it. (1)

rhsanborn (773855) | about 4 months ago | (#46959201)

It sounds like Beats has streaming music deals. I'm speculating here, but the record labels aren't happy about how iTunes worked out for them. Read the Steve Jobs bio and you'll find that they were over a barrel and Apple took advantage of that. I suspect the labels were trying to get their pound of flesh back from Apple with streaming contracts. Perhaps Apple went around the labels and is buying less expensive streaming deals via Beats, depending on how long the term is on those Beats contracts with the labels.

Re:Don't understand it. (1)

AmiMoJo (196126) | about 4 months ago | (#46959267)

I don't understand this deal yet, but my problem isn't with Beats headphones being a "rip off". That's not the issue for me. The larger issue for me is, I don't see why Apple couldn't have simply produced their own rip-off headphones if they wanted to, or their own music streaming service. They have the technical ability. They have the design and marketing talent. So what are they getting out of the deal?

Apple doesn't develop tech from scratch, they buy it in or just buy the company that makes it, and then add their own design on top. They bought the company that makes their ARM CPUs. They bought in the click wheel and 1.8" hard drives for the iPod. They use off-the-shelf radios in their phones. Their PCs are based on standard hardware but come in a fancy case.

Apple does design and software. When they need hardware, they buy it. They obviously want Beats audio hardware. To me the interesting question is why choose Beats. They sound terrible. Generally Apple likes to pick good hardware and put the marketing spin on themselves, but in this case they chose crap hardware which is already hyped to hell.

Re:Don't understand it. (1)

nine-times (778537) | about 4 months ago | (#46960063)

Apple does design and software. When they need hardware, they buy it.

That's not entirely true. It's sort of true, in the sense that many hardware vendors don't create all their own components, but Apple does develop their own hardware (and related technology) to some extent. For example, yes, they bought the ARM manufacturer, but now they have continued to advance that in-house. They developed methods for building better Aluminum cases, and now apparently are doing the same thing for sapphire screens. Many of the components for laptop, desktops, iPods, iPads, and iPhones may all be outsourced to be produced by other companies, but the overall device was developed by Apple.

And honestly, headphones aren't as hard to build up from scratch as ARM processors.

Re:Don't understand it. (1)

SpinyNorman (33776) | about 4 months ago | (#46959781)

The deal doesn't make sense to me, but presumably it would involve Dr Dre and Jimmy Iovine being contracted to stay for some minimum amount of time, which brings a lot of clout (esp. Iovine) in the music biz.

The $3.2B price if true seems insane though. Between 2012 and 2013 Beats bought out HTC's 50% ownership for a total of $415M (25% in 2012 for $150M, 25% in 2013 for $265). So, if half the company is worth $415M, the whole thing should be worth closer to $430M, not $3.2B!

Re: Don't understand it. (1)

nbritton (823086) | about 4 months ago | (#46959935)

Like maybe record labels have been trying to bend Apple over a barrel when they ask for streaming rights, and in this deal, Apple acquires the streaming rights that Beats had, thereby side-stepping the deal.

Yes. You hit the nail on its head. Beats music is a direct derivative of MOG, and they had a 16 million track music catalog. Apple is already in the music on demand business and subscription music service is the next logical evolution. This subscription service will be wholly incorporated into iTunes, and $10/mo will get you access to 16 million iTunes tracks. You'll of course still have the option to buy the track, but who would what to do that? The record label's royalties are going to be significantly impacted. This was a smart move by Apple, they've just cornered the online music market for the next decade.

Re:Don't understand it. (1)

fermion (181285) | about 4 months ago | (#46960137)

This deal is likely a large waste of money, but given the money that Apple has the money is not the issue. It is less of an an issue than upper middle class family paying cash for used car for their kid to take to college. It is literally less than 3% of cash on hand.

What Apple is getting, as you noted, is access to a streaming music catalog. The labels has no incentive to cut Apple a reasonable deal if Apple wanted to create such a service. While the bulk of the deal is officially for the headphones, it is really a matter of the music service.

As far as the headphones, it is really a matter of taste. Music production and composition changes in response to technology. Music written for small room with no electric amplification, is different from music written for large halls with no electric amplification, is different from music written to be recorded and played over the hi-fi or in large halls with amplification where the sound is purposely distorted, is different from music written to be recorded and played over tiny computer speakers. Not everyone moves with the change in technology, we still have people writing music for large 500 people halls with no electronic amplification, but overall the trend happens.

So as far as the headphones are concerned, they are made to listen to music that was produced to be compressed and listened to though headphones or small speakers that can only move limited quantities of air. For people who are looking for a different experience, they of course are going to be horrible. The same is true for people who do not like the Apple earbuds, which I find ok in certain situations. I myself are thinking of pulling out my IC based amplifier or buying a vacuum tube amplifier and a good set of big speakers to listen to old stuff that really sounds dreadful on my current set of audio devices, none of which is dedicated. I can't imagine even spending $100 on a pair of speakers when I can get decent ones for $50.

Re:Don't understand it. (1)

breeze95 (880714) | about 4 months ago | (#46963295)

I don't understand this deal yet, but my problem isn't with Beats headphones being a "rip off". That's not the issue for me. The larger issue for me is, I don't see why Apple couldn't have simply produced their own rip-off headphones if they wanted to, or their own music streaming service. They have the technical ability. They have the design and marketing talent. So what are they getting out of the deal?

I would imagine that this is either a waste of money, or there's some other calculation. Like maybe record labels have been trying to bend Apple over a barrel when they ask for streaming rights, and in this deal, Apple acquires the streaming rights that Beats had, thereby side-stepping the deal. Or maybe Apple looked at the organization and thought it was a good team as a whole, and rather than trying to steal the employees away one-by-one, they thought it was better to purchase them outright. There's always the explanation that they were buying the customer base, but I'm not sure that'll hold once they rebrand and integrate-- and I would be surprised if they didn't rebrand and integrate it into their existing products/services.

I don't know. Does anyone have info here that would shed light on the real motivation? Or has Apple just started buying random businesses because they're profitable, without a larger strategic plan?

I don't expect many here to know that Beats Headphones are very popular. Apple needs to branch out from phones and tablets. Beats headphones and speakers are popular, cool, stylish, high-end and expensive. It's the perfect match for Apple. A few weeks ago there was talk of Apple purchasing another cool company (Tesla Motors). Apple is looking to diversify, and they will only buy companies whose products are seen as popular, cool, stylish and expensive.

Just want the Brand (0)

Anonymous Coward | about 4 months ago | (#46958591)

Apple could care less how good or bad these headphones are.

Beats captured the market with enormously good branding. Now that they've got the stranglehold, Apple is listening (no pun intended).

Innovation? No, marketing.. (2)

h8sg8s (559966) | about 4 months ago | (#46958925)

Innovative marketing move. Expect a set of Apple-branded cans with builtin iPod/WiFi and voice control. Not rocket science.

So what? (1)

watcher-rv4 (2712547) | about 4 months ago | (#46959071)

Where is your God now, Samsung?

Should be very interesting (0)

Anonymous Coward | about 4 months ago | (#46959093)

Apple doesn't seem to be the type of company to make all the peripherals when they can just license Made for iPod/iPhone and rake in money that way. Buying Beats products would be so far outside their typical business, it would seem weird.
Now if Apple is just going to license technology from Beats (more likely, but still seems a bit weird), Apple has been one company that never puts others logos/stickers on their products, whereas Beats has been all about plastering their logo on anything they touch.

The whole scenario smells of a stock price inflation for Beats. My money is on nothing happening with this.

Most of their headphones are crap. (1)

aristotle-dude (626586) | about 4 months ago | (#46959183)

The Dr. Dre headphones are crap. They have a plastic headband that will crack at random intervals of use. The executive ones have a metal band but it takes disposable batteries and only work when you have the noise cancelling turned on.

If Apple does buy them, they should replace the plastic bands on the other models with metal with leather cushion like what you find on the Executive. For the price they share, they should not break during normal use within a year.

I had a pair of Dr. Dre Wireless break on me after a 4 months of normal use after returning from a business trip to DC. The headband snapped on me.

Re:Most of their headphones are crap. (0)

Anonymous Coward | about 4 months ago | (#46959591)

Sad story, bro.

Re:Most of their headphones are crap. (1)

PhrostyMcByte (589271) | about 4 months ago | (#46959837)

For the price they share, they should not break during normal use within a year.

Check out Beyerdynamic's Pro line. They look good and are built like a tank. The Beyerdynamic DT770 Pro are around $150-200, comfortable for long use, have an excellent sound signature, good isolation, and can pump out an enormous, gorgeously detailed bass if your music asks them for it.

Re:Most of their headphones are crap. (0)

Anonymous Coward | about 4 months ago | (#46961739)

come on now the 880s are vastly superior:)

Does This Mean Apple Will Spam My Blog? (1)

Nova Express (100383) | about 4 months ago | (#46959241)

There was a time when I got more Beats By Dre comment spam on my blog than any other single spam subject...

Beets! (3, Funny)

connor4312 (2608277) | about 4 months ago | (#46959663)

With Apple buying Beets, they're set to dominate the produce market!

Need to innovate again (0)

Anonymous Coward | about 4 months ago | (#46960397)

Apple needs to be a leader again, start innovating just like they did with the first smartphone, ipod and tablet. Don't fall back on buying tech. Regain your followers!

Racism (0)

Anonymous Coward | about 4 months ago | (#46960665)

The real reason so many of you are talking so negatively about Beats is the same as the one why so many people hate Obama -- Americans still can't stand the idea of a black man being the father of something successful.

Dr. Dre fathered the best headphone maker on the planet and did so in only about 5 years. The better Beats is, the more you will hate it, because of what it represents.

Or ya'know we might not like him for other reasons (0)

Anonymous Coward | about 4 months ago | (#46963131)

Like selling his street cred out to the RIAA back during the Napster days. Everybody forgets the next biggest shill behind Metallica was Dre. Producer gotta earn his produce after all!

Re:Racism (0)

Anonymous Coward | about 4 months ago | (#46967277)

You are off your fscking rocker. People dislike Beats headphones because they are overpriced and sound terrible.

Tax Benefits/Profit Taking? (1)

Kaenneth (82978) | about 4 months ago | (#46961251)

Anyone care to enlighten us on which international subs will be forking over the money, and how the transaction will be structured to avoid paying any taxes?

Best Buy Beats DJ booth (1)

freeze128 (544774) | about 4 months ago | (#46961621)

A few years ago, our local Best Buy bought into the whole Beats by Dr. Dre fad and installed a DJ booth in the store. There was a lot of promotion posters and banners indicating that there would be a "live" DJ at the premiere. When I stopped in, there was one guy in the booth wearing the headphones and diddling about with a turntable, and NOBODY else in the area. All you could hear was the over-loud televisions nearby.

I kinda wanted to walk up to the guy and say "What's the matter mr. DJ? Doesn't anyone want to hear your music?"... but the poor fellow looked too pathetic. I don't think he could have handled that kind of rejection.

Match made in huge margin heaven (0)

Anonymous Coward | about 4 months ago | (#46961697)

Given how Apple rapes its customers on pricing. Stands to reason they would buy a audio/video accessory company that has also been raping its customers for years. Except the difference is Apple products are at least pretty good on quality. Beats headphones have been proven to be not so great on sound and fall apart.
Yea, Monster Cable is another over priced product line. Plenty of independent testing proves no significant improvement in much of what Monster claims on its cables. Especially digital, because digital is not subject to shielding issues as analog was. I can even accept audio cables from Monster being a bit better in long runs. But patch cables, I doubt even a audiophile would be hard pressed to tell a improvement.
If I had to buy a over priced headphone I would buy a Bose pair over Beats. At least Bose actually tries to make a good sounding headphone.
I am not sure where Apple is going with this purchase? But given the mark ups on accessories I suspect Apple is looking for a bigger bank account.

Vegetables (0)

Anonymous Coward | about 4 months ago | (#46961991)

They're just branching out into vegetables now.

The "Doctor" in Dr. Dre (0)

Anonymous Coward | about 4 months ago | (#46963407)

He has a PhD in electrical engineering.

Australian Consumer Watch program takes the micky (0)

Anonymous Coward | about 4 months ago | (#46963829)

https://www.youtube.com/watch?v=GePUXH6X7z0

I get it now... (0)

Anonymous Coward | about 4 months ago | (#46964299)

This explains why all the 22 year old idiots walking around SOMA are now wearing giant headphones. Suddenly they're cool and for the cool people so now Apple needs to buy them. Twenty-two year old kids don't really know these huge earphones are the equivalent of Monster. All hot air, but let them spend their money as long as they keep buying our real estate and renting hovels at enormous prices.

Overpriced Fluff (1)

WhoBeDaPlaya (984958) | about 4 months ago | (#46964921)

I'd rather (and did) spend money on genuinely good stuff like MrSpeakers Mad Dogs and Sennheiser Momentums (over ears). For $50, a timeless favorite is still the Koss KSC-75 and PortaPro.

Good Luck........Suckers! (0)

Anonymous Coward | about 4 months ago | (#46969897)

Yeah, good luck with that Apple! Suckers!!!

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