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Lego To Produce Three Box Sets Featuring Female Scientists

Soulskill posted about 2 months ago | from the also-known-as-scientists dept.

Science 208

vossman77 writes: 'According to the Chicago Tribune, "Lego will produce a limited-edition box set called Research Institute, featuring three female scientists in the act of learning more about our world and beyond." The concept received 10,000 supporters on the LEGO ideas site. Creator Ellen Kooijman writes in a blog post, "As a female scientist I had noticed two things about the available Lego sets: a skewed male/female minifigure ratio and a rather stereotypical representation of the available female figures. It seemed logical that I would suggest a small set of female mini-figures in interesting professions to make our Lego city communities more diverse." LEGO says, "The final design, pricing and availability are still being worked out, but it's on track to be released August 2014."'

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208 comments

Mmmm (-1, Flamebait)

Anonymous Coward | about 2 months ago | (#47180051)

Lego boobies.

Re:Mmmm (0, Insightful)

Anonymous Coward | about 2 months ago | (#47180273)

Lego's aren't even Lego's anymore. When I was a kid, they required imagination.

Re: Mmmm (-1)

Anonymous Coward | about 2 months ago | (#47180405)

When I was a kid, your momma's boobies required imagination. Now she shows me on command.

Re: Mmmm (0)

Anonymous Coward | about 2 months ago | (#47180461)

Well played.

Re: Mmmm (0)

Anonymous Coward | about 2 months ago | (#47180681)

you still have to use your imagination until they release their famous woman pornstar 3 pack

Re:Mmmm (-1)

Anonymous Coward | about 2 months ago | (#47181195)

> When I was a kid, they required imagination.

That isn't quite true. Imagining a female scientist requires imagination. After all, they're trying to shove all of these reidiculous PC notions down our throats. They are just liberal fantasies. Believing their crap certainly does require an active imagination.

Re:Mmmm (1)

Keyboard Rage (3448471) | about 2 months ago | (#47180429)

I eagerly await the future Lego bird-wildlife sets!

So my crocodiles can feed on something.

Re: Mmmm (-1)

Anonymous Coward | about 2 months ago | (#47180911)

Terrible nerd joke. Took me a while to get it bc I actually get pussy (and I ain't talking bout no cat)

A "box" set about females (2, Funny)

Anonymous Coward | about 2 months ago | (#47180057)

hee hee hee

I don't know what the fuss is... (4, Funny)

Richy_T (111409) | about 2 months ago | (#47180083)

There have been at least four different Princess Leia Lego minifigs.

Four!

Re:I don't know what the fuss is... (0)

Anonymous Coward | about 2 months ago | (#47180663)

Well now they are adding in lots more Leia the house wife , leia the celeb , leia the secretary, Leia the working girl.

Leia in pink bikini , Leia in blue bikini Leia in red bikini etc. Lots of choice for the girlies.

Madame Curie (5, Funny)

Anonymous Coward | about 2 months ago | (#47180103)

Will the Madame Curie set glow in the dark?

Re:Madame Curie (1)

hey! (33014) | about 2 months ago | (#47180223)

Will the Madame Curie set glow in the dark?

Man, I would *SO* buy one of those. In fact I'd buy one for every kid I know, as well as one for myself, especially if it used those awesome new strontium aluminate paints.

Re:Madame Curie (2)

lgw (121541) | about 2 months ago | (#47181237)

Damn, yes! My bag of glow-in-the-dark zombies sits sadly alone.

I'm the first to scoff at "diversity" nonsense, but for once I think this is a great change. America needs more girls playing with legos, if that's any hint at all they may become engineers. We're sadly behind nations like India and China when it comes to needless cultural obstacles.

Re: Madame Curie (2)

eric31415927 (861917) | about 2 months ago | (#47180361)

Marie SkÅodowska-Curie was Polish. Her friends and family called her Panni as opposed to Madame.

Re: Madame Curie (4, Informative)

CRCulver (715279) | about 2 months ago | (#47180435)

Marie SkÃ...odowska-Curie was Polish. Her friends and family called her Panni as opposed to Madame.

This is an inappropriate nitpick. For one, the Polish word is pani. Two, her husband was a Frenchman, as was nearly her entire social circle from the age of 24 to the end of her life. While Curie did teach her children Polish and retain some ties with her country of origin, "Madame" is an entirely appropriate appelation for this woman who did all her life's work in France, became a French citizen, and served the French state and army.

Re: Madame Curie (1)

Type44Q (1233630) | about 2 months ago | (#47181331)

and served the French... army

Too bad they didn't send her out as a human WMD, irradiating her surroundings like some sort of atomic-powered cruise missile [wikipedia.org] ...

The title is contradicted by the body (2)

the stapler (658635) | about 2 months ago | (#47180109)

As I read the announcement, it is one set with three figures, not three box sets.

Re:The title is contradicted by the body (1)

anjrober (150253) | about 2 months ago | (#47180445)

if you click into the link, it looks like three sets, each with three figures.

... ok (-1)

Anonymous Coward | about 2 months ago | (#47180115)

Wow
Such progressive thinking
Much Gender Equal. ... Who gives a damn....

Re:... ok (1)

Keyboard Rage (3448471) | about 2 months ago | (#47180469)

Just imagine that the Lego world is filled with many, many women with butch features (and sometimes stubble). While the obviously and stereotypically female figures are actually men in drag fondling their inner maiden.

Enough with science-fiction toys , please (0, Troll)

Anonymous Coward | about 2 months ago | (#47180125)

Star Wars, Lord of the rings and now this ? Cmon Lego, you can do better.

Re:Enough with science-fiction toys , please (0)

Richy_T (111409) | about 2 months ago | (#47180855)

You have been modded down AC but I, for one, appreciate your subtle humor.

Re:Enough with science-fiction toys , please (1)

koreanbabykilla (305807) | about 2 months ago | (#47181063)

I thought it was funny too.

Plastic ceiling? (5, Funny)

Doug Otto (2821601) | about 2 months ago | (#47180159)

I heard these sets would cost 30% of the sets with male scientists.

Re:Plastic ceiling? (1, Funny)

Anonymous Coward | about 2 months ago | (#47180175)

I plan on buying one of these then building a lego kitchen so I can put the female mini figure where she belongs.

Re:Plastic ceiling? (-1)

Anonymous Coward | about 2 months ago | (#47180371)

If we mix and match parts, can we make a female scientist that we would actually want to fuck?

Re:Plastic ceiling? (3, Funny)

Miseph (979059) | about 2 months ago | (#47180455)

Can't imagine it would matter much, it's not like they'd want to fuck you either way.

Re:Plastic ceiling? (0)

Anonymous Coward | about 2 months ago | (#47180497)

You mean the SILFs?

Re:Plastic ceiling? (1)

drinkypoo (153816) | about 2 months ago | (#47180511)

You mean the SILFs?

ITYM MILF, Minifig...

Re:Plastic ceiling? (1)

Charliemopps (1157495) | about 2 months ago | (#47180947)

I heard these sets would cost 30% of the sets with male scientists.

So they're still be an average over $30 for 3oz of injection molded plastic and 10 page instruction booklet?

Re:Plastic ceiling? (0)

Anonymous Coward | about 2 months ago | (#47181205)

I heard these sets would cost 30% of the sets with male scientists.

No. no. You can sell them at higher prices because these Lego sets are for women. Haven't you learned anything from your marketing class during your MBA?

not skewed (1)

iggymanz (596061) | about 2 months ago | (#47180177)

reflects the real world

Re:not skewed (1)

Anonymous Coward | about 2 months ago | (#47180245)

This is the real world [nsf.gov] .

Is it a Complete Set? (5, Insightful)

PvtVoid (1252388) | about 2 months ago | (#47180213)

Does it come with a Lego Dean who can pay them less and deny them tenure when they have children?

Re:Is it a Complete Set? (1)

Grishnakh (216268) | about 2 months ago | (#47180501)

Exactly. I think this kind of thing needs to be talked about more when people wonder "why aren't more girls going into STEM majors?", as well as other problems with STEM professions. For instance, if you're really interested in mathematics, what kind of career can you look forward to if you get a degree in that? Basically, you can help the NSA spy on everyone, in violation of the 4th Amendment, or you can work as a waitress. This country and the sociopathic companies in it don't provide good careers for scientists or mathematicians, so we shouldn't be surprised that not that many people want to go into those professions.

LEGO (5, Funny)

Anonymous Coward | about 2 months ago | (#47180219)

Reducing great women to objects! Mere playthings!

Re:LEGO (1)

StrangeBrew (769203) | about 2 months ago | (#47180363)

I'd mod you up if I had any points. That's a good one.

Re:LEGO (3, Funny)

Keyboard Rage (3448471) | about 2 months ago | (#47180489)

Reducing great women to objects! Mere playthings!

...in a world of studs.

How do you make a lego character female? (1)

Andrio (2580551) | about 2 months ago | (#47180227)

Two curved lines on the chest? Eyelashes?

Re:How do you make a lego character female? (0)

Anonymous Coward | about 2 months ago | (#47180257)

They give them long hair, that's the only difference.

Re:How do you make a lego character female? (1)

Grishnakh (216268) | about 2 months ago | (#47180547)

Nope, the head is different too. The mouth has lips with lipstick, unlike the male version which is just a thin, black line, and the eyes have eyeliner unlike the plain round male ones.

You could stick the long hair on top of a male head, but it'd just look like a long-haired man.

Re:How do you make a lego character female? (1)

Richy_T (111409) | about 2 months ago | (#47180873)

In my day it was just the hair. Also the queen in the castle had a necklace.

Also, in one kit, there was a black stone statue with a cast-in-black plastic lego head so my kit had a bit of racial diversity.

Re:How do you make a lego character female? (3, Funny)

NoNonAlphaCharsHere (2201864) | about 2 months ago | (#47180567)

The Madame Curie Lego will have bald patches.

Re:How do you make a lego character female? (0)

Anonymous Coward | about 2 months ago | (#47180599)

They give them long hair, that's the only difference.

If you look at the picture in TFA, they clearly have eyelashes and lipstick.

Re:How do you make a lego character female? (1)

i kan reed (749298) | about 2 months ago | (#47180259)

It's just bundling female looking hair attachments in the same set as the scientist clothing minifigs.

Nominally you can get the female hair units by getting princesses or a few other sets that have kind of "specifically" female characters.

Re:How do you make a lego character female? (0)

Anonymous Coward | about 2 months ago | (#47180285)

"How do you make a lego character female? Two curved lines on the chest? Eyelashes?"

I was thinking something similar: why not get a Male Scientist package and just give it another head.
Because heads aren't stuck on characters.

Re:How do you make a lego character female? (5, Insightful)

ranton (36917) | about 2 months ago | (#47180393)

I was thinking something similar: why not get a Male Scientist package and just give it another head.

Because kids are no longer expected to be creative with Legos. You are supposed to follow the instructions and build the exact toy you were sold, and then buy a new set.

Re:How do you make a lego character female? (1)

drfishy (634081) | about 2 months ago | (#47180967)

I'm pretty sure that's a choice.

Re:How do you make a lego character female? (3, Funny)

StrangeBrew (769203) | about 2 months ago | (#47180995)

Not to mention, how would you advertise the box? Male Scientist Pack. Now Giving Head to get Female Scientists!

Re:How do you make a lego character female? (2)

Opportunist (166417) | about 2 months ago | (#47181191)

Supposed? You just plainly CANNOT build anything out of the pieces but exactly what you are sold. Back when I was a kid Lego was far, far superior to all the other plastic toys for one simple reason: You could build whatever you wanted with them. Yes, you bought a set that was supposed to be some kind of space ship or castle, but you could simply lump them together and instead build something completely different out of them. That's what made them really powerful.

Today's Lego is no longer superior to anything else out there. Just like any other toy, you can just do with it what the creator wants you to. It's actually amazing that there's still some assembly required. The whole "assembling" right now feels more like a gimmick rather than actually the appealing part of the toy.

Re:How do you make a lego character female? (4, Funny)

K. S. Kyosuke (729550) | about 2 months ago | (#47180495)

why not get a Male Scientist package and just give it another head

Because giving head to a male scientist would spark an outrage in feminist circles?

Re:How do you make a lego character female? (1)

NoNonAlphaCharsHere (2201864) | about 2 months ago | (#47180593)

ISWUDT

Re:How do you make a lego character female? (1)

RabidReindeer (2625839) | about 2 months ago | (#47180729)

why not get a Male Scientist package and just give it another head.

Calm down, Doctor Frankenstein.

Re:How do you make a lego character female? (1)

NoNonAlphaCharsHere (2201864) | about 2 months ago | (#47180775)

That's Fronkensteen!

Re:How do you make a lego character female? (1)

Grishnakh (216268) | about 2 months ago | (#47180521)

It's two parts: the head (which is just a painted cylinder), and the hair (which sticks on top of the cylinder). This head assembly can be stuck on top of any generic LEGO body.

Re:How do you make a lego character female? (3, Informative)

GameboyRMH (1153867) | about 2 months ago | (#47180649)

Serious answer: painted-on eyelashes and big lips on the minifig head piece, long hair piece on top. Male & female minifig leg & torso pieces are completely interchangeable.

Re:How do you make a lego character female? (1)

Opportunist (166417) | about 2 months ago | (#47181209)

And you consider yourself politically correct! Hah! I'm one step further. That's not a female scientist, it's a transsexual scientist and that's just how he ... erh, she is supposed to be!

So there!

irony (0)

Anonymous Coward | about 2 months ago | (#47180283)

kind of funny that slashdot accompanied this with a picture of a male scientist.

why is this news? (0)

Anonymous Coward | about 2 months ago | (#47180293)

as a scientist we have more females here than males.

Re:why is this news? (1)

XAD1975 (1628499) | about 2 months ago | (#47180401)

Probably, but in the recent years Lego has produced boxes that appeal to boys more than girls, mainly by having 99% of the figs being male, and exploring violent themes (war, ninjas, guns, ...) in their "cool" sets. Whenever Lego tried to attract girls, they managed to produce boxes full of pink, flowers, more pink, rainbows, even more pink, and explore themes such as vacuum cleaning, be beautiful and superficial, and let the boys lead. It's far from the 90's box sets with houses, trains, space exploration, etc. My daughter is smart, fun and has numerous talents. I want her to develop equally and compete fairly with other human beings.

Limited? (5, Insightful)

jbmartin6 (1232050) | about 2 months ago | (#47180315)

Why is it a limited edition?

Re:Limited? (2)

Keyboard Rage (3448471) | about 2 months ago | (#47180537)

Why is it a limited edition?

Because Lego women are highly prized, precious, and rare objects of desire?

Especially for the target group of this product, Lego geeks who may or may not have problems obtaining instances of the other sex.

Re:Limited? (3, Insightful)

Xeth (614132) | about 2 months ago | (#47180569)

All sets produced via LEGO Ideas are limited edition. Though in truth, all sets are; you'll find great difficulty getting just sets older than a year, perhaps a year and a half, from the primary market.

Re:Limited? (1)

MozeeToby (1163751) | about 2 months ago | (#47180755)

Though in truth, all sets are

Dang $500 collectors edition Millenium Falcon... if only I hadn't been a poor college student at the time...

Re: Limited? (1)

Teranolist (3658793) | about 2 months ago | (#47180587)

Because if they dont make something that will at least appeal to collectors, nobody would buy it, I guess.

Re:Limited? (2)

JonWan (456212) | about 2 months ago | (#47180743)

Because no one will buy them, well execpt for collectors. I sold "action figures" in my video store, we would buy them by the case and maybe there would be 1 or 2 female figures in a case. These were almost always already purchaced by collectors in advance of us recieving our orders. Boys never buy female action fighures, and girls rarely buy action figures Xena was an execption girls bought both the male and female figures. If we ever had an extra female figure it sat on the shelf until some collector noticed it. So it's not a female hating conspiracy, it's just business.

Conspiracy - sort of. (0)

Anonymous Coward | about 2 months ago | (#47180981)

Most female characters are supporting roles - they are rarely heroes like Xena.

Kids want the hero action figure.

Now, why aren't there more female heroes is the question that should be asked.

Re:Limited? (1)

blivit42 (980582) | about 2 months ago | (#47180771)

I don't know why it will be a limited edtion, but the phrase "limited edition" scares me. I hope it doesn't turn into another LEGO Mars Rover. They started selling those this past January, and they sold out online within a few days. The same thing happened in February and March. Then, once they sold out in March, they stayed sold out, and rumor is that they may not produce any more, ever. I only found all this out in April once I asked a LEGO store clerk if they expected to get any in any time soon.

It really pisses me off that A) they don't say on their website which sets will ever be sold in a physical LEGO store or not, and B) whether a set is limited edition or not, and what limited edition might mean. There was no indication that the Mars Rover would never show up physically in stores, or that it would sell out by the 3rd month of the year and never be available again. I really wanted one of these. I'd been following it for a year or so, and thought I'd just have to wait for it to show up in stores 6 months later, after demand had fallen, like the Back to the Future set did (LEGO store clerks I spoke to in store said they were selling out the day the truck came in with a shipment). If a set is really popular and selling out quickly, you'd usually expect a company to make a bunch more to sell for more profit , like they did for the Back to the Future set, but for some reason this logic was not followed for the Mars Rover.

I've been looking forward to this Female Scientists set for a while now too, and I'm worried that I won't be able to ever buy one if they follow the same pattern as the LEGO Mars Rover. Paying 2x-3x on E-Bay is not an acceptable option, and mail order from the online LEGO Store directly is generally out for me as well, since there is too much risk of delivered items being stolen off my apartment doorstep. If they follow the same pattern as the Mars Rover and don't sell these in LEGO stores, and stop selling them at all after 3-4 months, then I will be very sad :(

Re:Limited? (1)

Richy_T (111409) | about 2 months ago | (#47180913)

That's the game now. If you want something, you get it when you can at a price that is acceptable to you. If you can wait, you might get a better deal but you might miss out. For many things, this is acceptable as the deal will come around again. For limited edition stuff, not so much.

If your apartment isn't safe for delivery, consider getting delivered to work. If that's not an option, consider a PO Box or a friend in a good neighborhood. Or moving.

Re:Limited? (1)

Maltheus (248271) | about 2 months ago | (#47180863)

Because once the next presidential election cycle is over, people will go back to not caring.

Re:Limited? (1)

Opportunist (166417) | about 2 months ago | (#47181225)

You actually think people do care now?

Wow. (0)

Anonymous Coward | about 2 months ago | (#47180351)

Talk about picking your "fights" from how simple they are rather than how important they are. What a great step towards equality...

Re:Wow. (1)

Valdrax (32670) | about 2 months ago | (#47181005)

Yeah, man. And why do all those scientists keep working on pointless things that aren't a cure for cancer?

Re:Wow. (0)

Anonymous Coward | about 2 months ago | (#47181215)

you missed op's point entirely: putting all this effort and money into making lego toy characters depict female scientists doesn't combat gender inequality at all. not one single bit. it doesn't help anything, anywhere, in any way. to even call it symbolical politics would be flattery.

Madam Curie (0)

Anonymous Coward | about 2 months ago | (#47180357)

Dying of radiation poisoning?

Slippery slope... (0)

Anonymous Coward | about 2 months ago | (#47180415)

Time for the militant LGBT brigade to raise hell until they are represented as well.

Re:Slippery slope... (1, Troll)

Miseph (979059) | about 2 months ago | (#47180525)

Time for the militant misogynistic, homophobic white guy brigade to raise hell until they're the only ones represented again.

Personally, I find the world to be much more interesting when it is populated with different, interesting people who aren't exactly like me in every way. I'm also a Crazy Person, so that might just be me.

Re:Slippery slope... (0)

Anonymous Coward | about 2 months ago | (#47180813)

What do you see if you take a step back and look at your accusation and statement there, calling that poster a misogynist, homophobe, and slandering his skin color, all in one go? If you're at all capable of self-perspective, that is. Looking at your statement I see a hypocritical pig.

Re:Slippery slope... (0)

Anonymous Coward | about 2 months ago | (#47180699)

Time for the militant LGBT brigade to raise hell until they are represented as well.

The Alan Turing model won't be able to unbend his knees.


It's a joke you oversensitive twits!

Bet they are Hot!! (1)

Trax3001BBS (2368736) | about 2 months ago | (#47180425)

Science Its a Girl Thing
http://www.youtube.com/watch?v... [youtube.com]

Re:Bet they are Hot!! (1)

NoNonAlphaCharsHere (2201864) | about 2 months ago | (#47180759)

I think I speak for all of us when I say: "THE FUCK????"

To me, this is a step backwards (0)

Anonymous Coward | about 2 months ago | (#47180491)

I came from the days before they made female looking faces with lipstick and long eyelashes. The basic emoticon-like smiley face could be male or female. The major identifier of gender was the hair. If you wanted a female police officer, take a male one and swap out the hair.

Or maybe you don't. Leave the hat on, and just SAY that is a female officer. What? Can't women wear hats? Gender was left to the kids' imaginations. And isn't fostering imagination what Lego's about?

The way I see it, this move kills creativity and entrenches the preconceptions of how a woman "should" look like more than it would encourage girls to be interested in science.

Re:To me, this is a step backwards (1)

Anonymous Coward | about 2 months ago | (#47180773)

Eh, you have to pick your battles with stuff like this.

(Disclaimer: female engineer here in an office of mostly guys)

I'm tired of seeing toys marketed for girls that are pastel and sickeningly pink, as if there's a color assignment for creativity.

When I was a kid, some 25 years ago, boy toys were so much better. Sure, they were from the marketing campaigns known as afterschool/Saturday morning TV, but girl toys were marketed towards a mindset of "fashion! pretty! girly!" I was none of those things. I was too busy stealing my brother's Star Wars action figures because there was a lot more action and adventure associated with them. And find me anything Star Wars that was pink...at all.

Fast forward to today. Where I shop, there's martial arts gear that's pink. There are guns that are pink. Hardware sets? Yep, pink. As if you need the identifier to make sure that the guys know you're still a girl and not trying to be one of the guys. I'm all for choice, but having to make things pink so girls like them better is just patronizing, and the women that buy into that are irritatingly small-minded.

I'd rather girls be taught with an easily-identifiable female in it than toys that are pink, just so girls don't get the idea in their heads that they can fit into the environment created by men -and all the colors that entails- without having to splash their girliness all over it so people remember that they're female. So that they remember to create something of substance without overbearing focus on style.

Re:To me, this is a step backwards (0)

Anonymous Coward | about 2 months ago | (#47180799)

Same poster as the above - I'd also like to add that I'm not white or blonde, something that a lot of star "heroines" of cartoons were when I grew up. I did just fine despite being constantly taunted as "ugly" simply because I didn't look like "normal" girls did. So, let's start small. Let's start with "females are here" and then quibble about what they should look like.

Bricklink (0)

Anonymous Coward | about 2 months ago | (#47180505)

Take scientist body . . . add 10x lot of female hair: Female Scientist.

WTF?

I always thought lego characters were asexual. (0)

Anonymous Coward | about 2 months ago | (#47180563)

I always thought lego characters were asexual.

So am I right, if it's bald it's male if it has hair it's female. How do they mate?

Re:I always thought lego characters were asexual. (1)

Keyboard Rage (3448471) | about 2 months ago | (#47180677)

Even back in the late 1980s there were characters with long hair, who'd be female, and short hair or no hair, who'd be male. No pink colours though. That only started with Lego Paradiso, which were architecturally interesting but stereotypically pink. When I was a kid in the 1980s there were already houses and other less manly Lego stuff, but they had normal colours. Later I thought I had been dumb for not buying more of those sets; 1980s Lego buildings were really cool.

Lego, just another business (0)

ikhider (2837593) | about 2 months ago | (#47180591)

Lego had a factory in Conneticut, USA that employed hundreds of workers, then they shuttered it in the 2000's and relocated to Mexico. Funny thing is, they also jacked up the price of their toys A LOT. A mid-size Lego box is in the hundreds of dollars. They seem to be doing okay with a Lego movie and all those superhero Lego's. So Lego has more profit and all those American workers can go jump in the lake as far as Lego is concerned. Just think about what you are supporting. Just another business that could have afforded to stay in the USA. Now, if Lego were to give the Mexicans fair, living wages maybe I would support them. But really, Lego is just like any other business that manfactured/es there. I can pick up another toy, thank you.

Re:Lego, just another business (0)

Anonymous Coward | about 2 months ago | (#47180935)

You know Lego is not an American company, right? They're Danish and they can put their factories anywhere they please. I'm pretty sure you also complained when they opened an overseas factory in Connecticut, USA as opposed to hiring good solid Danes for the factory work, right?

Re:Lego, just another business (1)

mythosaz (572040) | about 2 months ago | (#47181091)

But 'murica!

Re:Lego, just another business (0)

Anonymous Coward | about 2 months ago | (#47180953)

A 'mid sized' Lego box will average $50-70, depending on theme & license, piece count, minifigure count, and large piece count (eg, a set with a floatable boat hull will have fewer pieces per dollar).
Lego sets have had remarkably flat prices for a long time. For example, the 1985 set 6377 Delivery Center had 305 pieces and 4 minifigs. It cost $25. 1985, 6368 Jet Airliner had 136 pieces, and cost $12.75. (And note that thanks to inflation, that $25 in '85 is over $50 today)
The 2014 Star Wars Microfighter lines have roughly 100 pieces apiece and cost $10. The rough guideline of Lego costing roughly 10 cents per piece has held for a very long time.
One difference is Lego now produces many more large sets. Those 'huge' sets you saw as a kid that your parents would never get you generally had fewer than 600 pieces, and there might be one per theme. Now almost every single theme has a range of sets between 15 and 1200 pieces, with price points between $5 and $120. Most themes have a many sets between $20 and $50 (200-500 pieces), which would have been the larger sets in '85.

$100 Lego sets typically have a thousand pieces or more (or things like motors or train tracks). Sets that cost 'hundreds' of dollars have thousands of pieces and are the largest Lego produces. 75059 Sandcrawler? 3296 pieces for $300. 70810 MetalBeard's Sea Cow? 2741 pieces for $250. 10243 Parisian Restaurant? 2469 pieces for $159.

Lego definition of "science" (1)

GameboyRMH (1153867) | about 2 months ago | (#47180691)

Based on my experience with Lego sets, the set will probably feature a lego shark in a cage with some kind of death ray looking thing pointed at it.

And with a more recent Lego shark [nocookie.net] , you can indeed put a frickin' laser on his head!

I remember things differently (0)

Anonymous Coward | about 2 months ago | (#47180801)

LIke when owning legos was about building some fantasy fortress (we were the forest and castle types) and playing with them.

Now it's just block you put together cool stuff with for kids who skipped shop class.

Sexist URL (1)

cpm99352 (939350) | about 2 months ago | (#47180815)

I found it interesting that for the URL for the article someone found it necessary to use the word "girl"

/www.chicagotribune.com/features/la-sci-sn-lego-girl-scientist-set-20140605,0,873917.story

Girl scientist...

Ready by August? (0)

Anonymous Coward | about 2 months ago | (#47180821)

The most impressive thing to me is that they haven't finalized the design, yet they can release them by August. That's quick turnaround!

Re:Ready by August? (1)

king neckbeard (1801738) | about 2 months ago | (#47181273)

In all fairness, these don't have many large deviations from existing Lego sets. Minifigs are mostly the same except for the designs on the clothes and accessories like hair (which seem to be in line with what's already been used), and most of the rest of the set is existing pieces or something very similar to existing pieces.

How is this news? (0)

Anonymous Coward | about 2 months ago | (#47180847)

Social Justice Warriors want to parade about the most trivial crap I tell you.

Re:How is this news? (4, Insightful)

PvtVoid (1252388) | about 2 months ago | (#47180889)

Social Justice Warriors want to parade about the most trivial crap I tell you.

We'll stop when it's possible to release a female scientist Lego set without a bunch of benighted troglodytes whinging about it on Slashdot.

Boring (2)

Obfuscant (592200) | about 2 months ago | (#47181053)

This [fadvertising.co.uk] is the one I really want them to make.
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