Randy Davis sends analysis of Amazon's acquisition of Twitch.tv, a move that indicates higher ambitions than simply another avenue for putting products in front of consumers. The Daily Herald think this is a sign Amazon is bulking up for a fight with cable companies, strengthening is bargaining position for getting (and maintaining) access to subscribers. "There are very few places in the U.S. where these four giant carriers allow independent networks carrying traffic from the data centers run by Amazon (and future Twitch.tv successors) to put that data on the carriers' controlled networks."
A related article at the NY Times argues Amazon is "betting on content," not wanting to fall behind the surge of new media productions from companies like Netflix. "There is a huge land grab for nontraditional models of programming. DreamWorks Animation bought AwesomenessTV, a popular YouTube channel, last year, and in March, Disney snatched up Maker Studios, a video supplier for YouTube, while Peter Chernin, formerly president of News Corporation, has invested in Crunchyroll, a streaming hub of anime. All of these deals are about content, but they are also a hedge, a way of exploring other production protocols that don’t involve prominent stars, agents and expensive producers." A different piece at The Motley Fool takes the acquisition as confirmation Amazon is developing its own ad network.