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Why the Time Is Always Set To 9:41 In Apple Ads

samzenpus posted about a week ago | from the ticking-away-the-moments-that-make-up-a-dull-day dept.

Advertising 109

jones_supa writes If you have looked carefully, the clock has traditionally been always set to 9:42 in Apple advertisements. You could see it across various commercials, print ads, and even on Apple's website. The explanation is simple: That's the time in the morning that Steve Jobs announced the very first iPhone in 2007. Around 42 minutes into his keynote address he said "Today Apple is going to reinvent the phone." The picture of the phone was carefully scheduled to pop up at that moment. "We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation", Apple's Scott Forstall confirms. The time was even slightly tweaked in 2010, when the very first iPad was released, so that when it was revealed, it displayed a different time: 9:41.

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Fascinating (5, Funny)

yayoubetcha (893774) | about a week ago | (#48322051)

Thank you for posting this tech story. Now stop worrying about those darn times in Apple ads. I can go to bed tonight and finally get some sleep,

Re:Fascinating (5, Funny)

Anonymous Coward | about a week ago | (#48322385)

I can go to bed tonight and finally get some sleep,

Not so fast yayoubetcha.

If all Apple adverts are set to 9:42, explain this one: "Posted by samzenpus on Thursday November 06, 2014 @08:57AM.

You can sleep when you're done explaining.

Re:Fascinating (2, Informative)

Anonymous Coward | about a week ago | (#48322801)

That's easy. You're in the wrong timezone.

Re:Fascinating (4, Funny)

_xeno_ (155264) | about a week ago | (#48322803)

If all Apple adverts are set to 9:42, explain this one: "Posted by samzenpus on Thursday November 06, 2014 @08:57AM.

You live in [counts on fingers]... North Korea?

Re:Fascinating (5, Funny)

Anonymous Coward | about a week ago | (#48322985)

JCST (Jobs Coffin Standard Time)

Re:Fascinating (1)

pegdhcp (1158827) | about a week ago | (#48323363)

We all knew it was becoming an organized religion...

Re:Fascinating (2)

hodet (620484) | about a week ago | (#48322721)

Next up, Slashdot introduces inline pictures in comments, so we can post WTF gifs.

Re:Fascinating (2, Interesting)

aliquis (678370) | about a week ago | (#48323671)

So in the future now we know we can skip the first 40+ minutes of the talk if all we want is to know about the new product. ... as if I'd ever buy one anyway.

Re:Fascinating (-1)

Anonymous Coward | about a week ago | (#48323707)

Thank you for posting this tech story. Now stop worrying about those darn times in Apple ads. I can go to bed tonight and finally get some sleep,

Today Apple is going to reinvent the phone the Corrected statement should read " Today Apple is instigating the biggest CON JOB you are ever likely to come across " .." And the SHEEPLE will fall head over heals for it "

Fascinating (1)

Anonymous Coward | about a week ago | (#48324649)

Next announcement... Today, Apple invents the first phone that can display the time in realtime!

Re:Fascinating (0)

Anonymous Coward | about a week ago | (#48325029)

Get some sleep indeed.

9:41 happens to be my bedtime!

Re:Fascinating (1)

jellomizer (103300) | about a week ago | (#48325511)

In some ways it makes sense to have the adds with the same time. That way you don't see the differences in the the cutting, or reusing old footage without having to be spotted about it.

Always except when it isn't (5, Informative)

gweilo8888 (921799) | about a week ago | (#48322053)

Headline: "the Time Is Always Set To 9:41 In Apple Ads"

Summary: "the clock has traditionally been always set to 9:42 in Apple advertisements." ... "The time was even slightly tweaked in 2010" ... "it displayed a different time"

That's some quality editing there, Slashdot.

Re:Always except when it isn't (4, Informative)

R.Mo_Robert (737913) | about a week ago | (#48322097)

Headline: "the Time Is Always Set To 9:41 In Apple Ads"

Summary: "the clock has traditionally been always set to 9:42 in Apple advertisements." ... "The time was even slightly tweaked in 2010" ... "it displayed a different time"

That's some quality editing there, Slashdot.

While it might be a little confusing, it's actually correct. The time HAD traditionally been set to 9:42, then they tweaked it to 9:41 with the introduction of the iPad. (The goal was to match actual local time at the moment when the product is actually revealed, which happens slightly more than 40 minutes after it starts.)

Re:Always except when it isn't (1)

FatLittleMonkey (1341387) | about a week ago | (#48322277)

GP was quibbling over the "always" in the headline when TFS/TFA talks about it changing.

Re:Always except when it isn't (1)

LordKronos (470910) | about a week ago | (#48322521)

Right. But the headline said "is always", not "has always been". The word "is" denotes the present era. Currently any time you see it, it is 9:41. So to restate it:

It used to be that every time you saw it, it WAS always set to 9:42, but now, since the introduction of the iPad, it IS always set to 9:41.

Re:Always except when it isn't (5, Funny)

FatLittleMonkey (1341387) | about a week ago | (#48322589)

Nice contrapedante, M'Lud.

Re:Always except when it isn't (2)

NeverVotedBush (1041088) | about a week ago | (#48322641)

"It depends on what the meaning of the word 'is' is. If the--if he--if 'is' means is and never has been, that is not--that is one thing. If it means there is none, that was a completely true statement....Now, if someone had asked me on that day, are you having any kind of sexual relations with Ms. Lewinsky, that is, asked me a question in the present tense, I would have said no. And it would have been completely true."

Re:Always except when it isn't (1)

radarskiy (2874255) | about a week ago | (#48322761)

'The word "is" denotes the present era.'

Which trivializes the use of "always" by shrinking the timespan, making the claim tautological. No one speaks English that way who is honestly trying to communicate.

And it is still factually incorrect, since the Apple Watch is shown at the traditional 10:09 time for watch displays.

Re: Always except when it isn't (0)

Anonymous Coward | about a week ago | (#48322807)

At what local time was the watch released ?

Re: Always except when it isn't (1)

Anonymous Coward | about a week ago | (#48323279)

Dunno, but the designers were on 4:20, judging by the way it looks.

Re:Always except when it isn't (1)

LordKronos (470910) | about a week ago | (#48324707)

'The word "is" denotes the present era.'

Which trivializes the use of "always" by shrinking the timespan, making the claim tautological. No one speaks English that way who is honestly trying to communicate.

Really? I think you might need a better grasp on usage of the word. Go look at the examples on OED, and you will see many example usages (even some from hundreds of years ago) where "always" does not work the way you seem to think it does.

And it is still factually incorrect, since the Apple Watch is shown at the traditional 10:09 time for watch displays.

Well....now that I can't comment on. I'm not an apple fan, and don't pay attention to any of their advertising, so I wouldn't have a clue to the accuracy of the statement. I'm just speaking about the usage of the language in that particular instance, given the info that was presented there.

Re:Always except when it isn't (1)

tehcyder (746570) | about a week ago | (#48324775)

Right. But the headline said "is always", not "has always been". The word "is" denotes the present era. Currently any time you see it, it is 9:41. So to restate it:

It used to be that every time you saw it, it WAS always set to 9:42, but now, since the introduction of the iPad, it IS always set to 9:41.

I bet you enjoyed the "how many angels can dance on the head of a pin" arguments at college.

It's A Trap! (2)

FatdogHaiku (978357) | about a week ago | (#48322937)

I think it's a count down...
What happens at 00:00?

iPocalypse!

Re:It's A Trap! (1)

Anonymous Coward | about a week ago | (#48327529)

It's an iPademic.

Re:Always except when it isn't (0)

Anonymous Coward | about a week ago | (#48323119)

"Traditionally" is a bit of a strong word. More accurately, they are always set to the time the slide is predicted to appear in the presentation. That time happens to be a little more than 40 minutes in.

Re:Always except when it isn't (1)

tlhIngan (30335) | about a week ago | (#48323403)

While it might be a little confusing, it's actually correct. The time HAD traditionally been set to 9:42, then they tweaked it to 9:41 with the introduction of the iPad. (The goal was to match actual local time at the moment when the product is actually revealed, which happens slightly more than 40 minutes after it starts.)

Correct - the screenshots usually are set so the time is right when the image is shown.

The October keynote was especially jarring because the clock was wrong. Yes, I noticed that - the only time the time was right was for the live demos.

Of course, given how boring the keynote was, that was the most interesting thing of the keynote - noticing the time in the photos was wrong.

Re:Always except when it isn't (1)

servant (39835) | about a week ago | (#48327311)

Because if they had Marty McFly change it, there would be a quantum shift in the space time continum. Now if the darn thing didn't take 1.21gigawatts to run...

That's some quality Reading Slashdotter (0)

Anonymous Coward | about a week ago | (#48322669)

Read before you post.. Lemming

Awesome reading comprehension skillz, gweilo8888 (0)

Anonymous Coward | about a week ago | (#48326389)

What part of "The time was even slightly tweaked in 2010, when the very first iPad was released, so that when it was revealed, it displayed a different time: 9:41" got past ya?

I mean, you obviously RFTS, since you partially quoted that sentence.

Which time? (0)

Anonymous Coward | about a week ago | (#48322055)

So is it 9:41 or 9:42?

(Yes I RTFA. Subject line doesn't match the summary.)

Re:Which time? (1)

R.Mo_Robert (737913) | about a week ago | (#48322105)

So is it 9:41 or 9:42?

(Yes I RTFA. Subject line doesn't match the summary.)

Try R-ing both of TFAs, and you'll see that TFS (and TFH--is that a thing?) is correct.

Re:Which time? (1)

clj (153252) | about a week ago | (#48322147)

Well, except for the part that it's ALWAYS one time (I guess for small values of always).

Okay... (0)

Anonymous Coward | about a week ago | (#48322061)

Whoop-de-fucking-doo!

Apple invented the smartphone (-1)

Anonymous Coward | about a week ago | (#48322065)

Not this shit again...

Wow (4, Insightful)

Anonymous Coward | about a week ago | (#48322075)

I now recall why /. fell off the list of sites I check regularly.

Re:Wow (1)

Anonymous Coward | about a week ago | (#48322177)

You check websites?!

I heard there is this cool new thing called RSS.

Re:Wow (0)

Anonymous Coward | about a week ago | (#48323545)

And yet here you are...

Just coincidently at exactly the right time.

Curious.

Another summary edit (4, Insightful)

Hussman32 (751772) | about a week ago | (#48322093)

It's not "Apple's Scott Forstall," it's "Scott Forstall, formerly of Apple." And I agree this story is not really 'stuff that matters.'

Re:Another summary edit (1)

Roblimo (357) | about a week ago | (#48322203)

Doesn't matter to me either, but I'm sure it does to some people.

Re:Another summary edit (4, Insightful)

Swampash (1131503) | about a week ago | (#48322831)

Not to mention the article IS FROM THE YEAR 2010.

Fuck you very much Slashdot, any excuse to get another article up with Apple in the headline for the SEO huh? Quotas to meet and all.

Re:Another summary edit (-1)

Anonymous Coward | about a week ago | (#48324275)

Not to mention the article IS FROM THE YEAR 2010.

Fuck you very much Slashdot, any excuse to get another article up with Apple in the headline for the SEO huh? Quotas to meet and all.

That's just the "best and brightest" Indians at work again. Remember Indian twenty-somethings always claim 15 years experience with technology that has only been available publicly for less than 5 years, and they have experience with everything except telling the truth.

Re:Another summary edit (1)

Anonymous Coward | about a week ago | (#48322999)

So what you're saying is that Scott Forstall was "always" with Apple, until he wasn't?

For no real reason at all (0)

Anonymous Coward | about a week ago | (#48322103)

There, saved you a click.

The HHTG answer to LtUaE (0)

Anonymous Coward | about a week ago | (#48322111)

42 is the answer, and apparently the question was 'When are we going to see the iPhone?

wow (1)

MakersDirector (2767101) | about a week ago | (#48322117)

So time stopped for Apple at 9:41? Very interesting!

Re: wow (-1)

Anonymous Coward | about a week ago | (#48322213)

Yes, that is the time Steve Jobs died. No word on his resurection yet, but the fanboys are drooling in anticipation.

Re: wow (1)

MakersDirector (2767101) | about a week ago | (#48322419)

Wouldnt it be interesting to see him and Tupac in a hologram?

No "observer effect" here (1)

arielCo (995647) | about a week ago | (#48322183)

If you have looked carefully, the clock has traditionally been always set to 9:42 in Apple advertisements.

And if you haven't looked, carefully or not, it still has.

Re:No "observer effect" here (1)

Strange Quark Star (1157447) | about a week ago | (#48322273)

Holy crap, this annoys me to no end! Why not insert the following to make sense:

If you have looked carefully, you might have noticed that the clock has[...]

It's the same with "for those who kept count" or any variation thereof. Yeah, the people who did keep a count are precisely the ones who don't need to hear it again.

Both these things are almost as wrong and infuriating as the new "literally".

Re:No "observer effect" here (0)

Anonymous Coward | about a week ago | (#48322785)

If you have looked carefully, you might have noticed that the clock has[...]

GP was highlighting the irrelevancy of "carefully" with respect to the time that was displayed. A better suggestion, here, might have been "You might have noticed that [...]"

P.S. Not possible to agree with you more about the new "literally".

The right time is 13:37 (4, Funny)

fgouget (925644) | about a week ago | (#48322201)

9:42 may be good enough for the masses but for the elite only 13:37 [www.free.fr] will do. And that's why the elite chooses Free [wikipedia.org] as their ISP.

Re:The right time is 13:37 (1)

wiredlogic (135348) | about a week ago | (#48322275)

That's the timestamp in my script generated Docx files.

Re:The right time is 13:37 (1)

lillgud (951277) | about a week ago | (#48323651)

9:42 may be good enough for the masses but for the elite only 13:37 [www.free.fr] will do. [...]

13:37 would be a horrible timestamp to use in US ads. Some people would actually discard the product since it is a 24 hour clock instead of 12 hour AM/PM.

Re:The right time is 13:37 (0)

Anonymous Coward | about a week ago | (#48324721)

I don't know what US you're talking about, but in the US I know people don't flip shit over 12 hour AM/PM or 24 hour clocks, because the assumption is there's a button or setting to switch between the two.

Why? (0)

Anonymous Coward | about a week ago | (#48322247)

Because someone has OCD.

Re:Why? (2)

NeverVotedBush (1041088) | about a week ago | (#48322651)

Dude, it's "CDO" - in alphabetical order as it should be...

But the right answer is (0)

Anonymous Coward | about a week ago | (#48322257)

Who the fuck cares?

Re:But the right answer is (1)

Savage-Rabbit (308260) | about a week ago | (#48322299)

Who the fuck cares?

Well, you cared enough to comment...

Re:But the right answer is (0)

Anonymous Coward | about a week ago | (#48324295)

Ha!, it's was a really slow day at work, i'd just read anything, but this really disgusts me

Jeopardy (1)

Anonymous Coward | about a week ago | (#48322263)

This kind of trivia belongs on a gameshow, or in skymall. News for no one, stuff and nonsense.

Really interesting (0, Troll)

Anonymous Coward | about a week ago | (#48322271)

Jesus fucking christ, is this like religious symbolism for pathetic corporate fanboys or what? "Yeah, this recurring 9:42 archetype helps reinforce our iPhone creation narrative". One of the worst stories I've ever seen on Slashdot.

Bullshit (1)

Anonymous Coward | about a week ago | (#48322279)

Here's iWatch. It's set to 10:09.
http://www.apple.com/ca/watch/ [apple.com]

Re:Bullshit (0)

Anonymous Coward | about a week ago | (#48322295)

And it was introduced at 10:58, by the way:
http://www.macrumors.com/2014/... [macrumors.com]

If you have looked carefully... (1)

Anonymous Coward | about a week ago | (#48322293)

If you have looked carefully ... in Apple advertisements.

You really need to get a life.

A ha! The solution is found! (5, Funny)

LynnwoodRooster (966895) | about a week ago | (#48322373)

NOW we know why Apple always has problems with daylight savings time and leap years...

Why the time is 9:40, quick poem (1)

Anonymous Coward | about a week ago | (#48322391)

Because 9:11 would be creepy.
Because 6:40 and I'm still sleepy
Because 6:66 is an impossible time
Into the lake of fire
You'd do it for just one more buyer
Driven by greed,
Then to make your numbers go higher

Composed on the spot in all of five minutes. Judge accordingly, "istartedi" but I'll disown it.

Re:Why the time is 9:40, quick poem (1)

NeverVotedBush (1041088) | about a week ago | (#48322659)

But 7:06 is possible and almost the same thing...

Re:Why the time is 9:40, quick poem (0)

Anonymous Coward | about a week ago | (#48323087)

Driven by greed, with no other creed, then to make your numbers...

Bad habit of not previewing when I post AC...

Re:Why the time is 9:40, quick poem (1)

wonkey_monkey (2592601) | about a week ago | (#48323701)

Composed on the spot in all of five minutes.

I'd never have guessed.

Individually Interesting, Collectively Creepy (4, Interesting)

Scot Seese (137975) | about a week ago | (#48322395)

A number of similar articles have revealed more tidbits of Apples' Jobs-worship culture recently.

Taken one by one, they just come across as nice gestures to honor the company's co-founder. Additively they're starting to become really, really weird.

When Tim Cook dropped the bomb during his Charlie Rose interview that Jobs' office is maintained exactly as it was before his death, sealed, undisturbed - it raised an eyebrow.

The entire affair reminds me of the religion that pulp science fiction author started - the one with an office maintained in his honor at all their locations. You know the one. I suppose next we'll discover there is a Steve Jobs alcove located in the rear stockroom of all Apple stores.

Look, I got my first Apple product in 1983, and own quite a few current models at this time. But... admiration is one thing, hero worship is quite another. No thanks.

Re:Individually Interesting, Collectively Creepy (-1)

Anonymous Coward | about a week ago | (#48322729)

"9:42" is actually a code word used by gays for when they meet up. This is clearly Tim Cooks pushing his agenda.

Re:Individually Interesting, Collectively Creepy (0)

Anonymous Coward | about a week ago | (#48323263)

"9:42" is actually a code word used by gays for when they meet up. This is clearly Tim Cooks pushing his agenda.

Does this mean that everybody are gay for one minute every day and that Tim Cook needs to replace the battery in his watch to make it move again?

Re:Individually Interesting, Collectively Creepy (0)

Anonymous Coward | about a week ago | (#48322745)

I wonder if there's a mailing list or private board where the journalists are coordinating their Apple worship stories.

Re:Individually Interesting, Collectively Creepy (1)

Undead Waffle (1447615) | about a week ago | (#48323455)

So I take it when the Enlightened One asks you to follow him to the underworld you will not answer his call, despite admitting to using his mystical devices for your own purposes?

Re:Individually Interesting, Collectively Creepy (1)

quantaman (517394) | about a week ago | (#48323571)

A number of similar articles have revealed more tidbits of Apples' Jobs-worship culture recently.

Taken one by one, they just come across as nice gestures to honor the company's co-founder. Additively they're starting to become really, really weird.

When Tim Cook dropped the bomb during his Charlie Rose interview that Jobs' office is maintained exactly as it was before his death, sealed, undisturbed - it raised an eyebrow.

The entire affair reminds me of the religion that pulp science fiction author started - the one with an office maintained in his honor at all their locations. You know the one. I suppose next we'll discover there is a Steve Jobs alcove located in the rear stockroom of all Apple stores.

Look, I got my first Apple product in 1983, and own quite a few current models at this time. But... admiration is one thing, hero worship is quite another. No thanks.

I suspect it's more marketing. People like to personify companies to get a better understanding of them, a charismatic CEO like Jobs makes it that much easier. Jobs being dead makes him more likeable (and less likely to do something stupid), if Apple can keep Jobs around as a sort of spirit guide it helps sales.

Though for this story I think it's less about Jobs and more about showing off their attention to detail.

Really? (1)

mauriceh (3721) | about a week ago | (#48322421)

so.fscking.what?

3=8 (2, Interesting)

Anonymous Coward | about a week ago | (#48322467)

As a former Apple employee I was taught to set the time of an apple product to what time the slide was scheduled to be presented in the keynote.

Re:3=8 (0)

Anonymous Coward | about a week ago | (#48323751)

I find this ridiculous - it would just prompt me to think, "Wait, that's the actual time, but this is a slide. Was the guy really more concerned about making sure this slide would appear at a certain time than about making the presentation at a suitable pace for this audience? How self-absorbed. Or maybe it was stupid corporate giving him stupid instructions. Yeah, probably that. Oh shit, stopped listening..."

Re:3=8 (1)

Anonymous Coward | about a week ago | (#48325291)

It's not they have decided 'Slide X must show up at time Y', it's that they have practiced, and rehearsed, the presentation to the point that they can be fairly certain what time the slide will be shown. It's just another example of the level of polish Apple puts on anything they produce.

You didn't think that *any* of them are just up there winging it, do you?

Thanks Slashdot! (0)

Anonymous Coward | about a week ago | (#48322489)

News for nerds, stuff that matters.

The devils number. (0)

Anonymous Coward | about a week ago | (#48322535)

1. Its the Illuminati.
or,
2. http://www.snopes.com/business/market/clockhands.asp

I, for one, (1)

DeathElk (883654) | about a week ago | (#48322543)

prefer 4:20.

That's Apple for you, always putting their ... (1)

mz721 (972419) | about a week ago | (#48322675)

... effort into the things that matter. Bah.

Too much free time (1)

Fezzick (913356) | about a week ago | (#48322871)

Seriously... if its someone's job to make sure that the time is consistent across all adds and product unveilings, they have too much free time.

Re:Too much free time (2)

gl4ss (559668) | about a week ago | (#48323073)

well it's just so that the time matches the time it goes on the screen so that it looks "live" device.

why they didn't simply have some trainee make some little software to update the time on the picture so that they could unveil it at any time and it would show the right time.. too easy for the presenter?

10:09 (1)

Anonymous Coward | about a week ago | (#48322981)

The only interesting part of this is to see what they do with their watches which are traditionaly set to 10:10, from I quick google it seems this is the case for the iWatch also.

So this is News? (0)

Anonymous Coward | about a week ago | (#48323453)

What a load of crap. Who cares that the ads have in-built Jobs worship. We all know it's a cult. This is just more proof.

Dead clock? (1)

Anonymous Coward | about a week ago | (#48323463)

9:41 is almost the canonical time for a clock run out of battery since that's when the hands are close to the apex of opposing weight on the clockwork. If the clock shows 9:41 on each announcement, chances are that it's simply dead.

Sad, Apple Can Not Get Over Steve Jobs (0)

Anonymous Coward | about a week ago | (#48323479)

That a company does this I find it excruciatingly sad.

Such activity wastes precious minutes of productivity that could be spent toward a new and Insanely Great product, but is just wasted in a cacophony of nostalgia that spirals into oblivion, the /dev/null.

Apple is like a "glider" lofting above the earth and waves seeming to float free eternal yet will be caught by gravity and pulled down to hell and destruction.

Sad.

Bad programming (0)

Anonymous Coward | about a week ago | (#48323601)

It is because Apple has been unable to get the clock to go and so it only posts one time and Apple fanboys are expected to adapt. It only becomes an difficult during summer time where the clock cant go back or forward. We learnt to programme a clock at high school in the early 1980s I wonder why Apple can't do it 30 years later/

should be 09:12 PM (0)

Anonymous Coward | about a week ago | (#48323605)

should be 09:12 PM - that's 21:12!!

oh man what a great suite of songs.

"Attention all planets of the Solar Federation,
Attention all planets of the Solar Federation,
Attention all planets of the Solar Federation,

We have assumed control,
We have assumed control,
We have assumed control..."

(that's 7*3 and 4*3, 21 and 12 again!)

In unrelated news (5, Funny)

quantaman (517394) | about a week ago | (#48323609)

Russia has just announced that the times 9:41 and 9:42 are banned as promoting sodomy.

New clocks must be designed so that upon reaching 9:40 they advance directly to 9:43. Unfortunately there will be a transition period where gay fascist clocks are still in wide circulation. Patriotic Russians around such a clock while it displays 9:41 or 9:42 are advised to defend themselves from the homosexual propaganda by deeply meditating on the manly deeds of Vladamir Putin.

Re:In unrelated news (1)

Anonymous Coward | about a week ago | (#48325827)

They just have to think about him thrusting his way into unknown territory..

Re:In unrelated news (0)

Anonymous Coward | about a week ago | (#48327639)

A spokesman was unable to confirm that Mr Putin's scheduled has him going to the steam house twice daily from 9:30 until 10:30.

Speculation is he's going there to get a little "black bread".

As we all know, Putin loves the cock ... *slurp*

A rare attention to detail. (1)

clay_buster (521703) | about a week ago | (#48324045)

This is another example of Apple's attention to the small details of how they do things. Little things add up to create the overall brand image. Apple's attention to detail in the packaging of their products is a good example. People only "unpack" their products once but apple considers that part of the experience of owning their products.

How does that explain the 9:41 in the slides? (0)

Anonymous Coward | about a week ago | (#48324117)

there's a couple of slides later on in the same presentation that clearly state 9:41. Unless they were live edited back into a running presentation, I suspect the 9:41 predates this...

A better idea (2)

slashmydots (2189826) | about a week ago | (#48325037)

Way to prove Apple people aren't psychotic, obsessive cult members. Maybe they should put this level of effort into making their new products not complete bombs.

Why the year is always 96 (1)

Blaskowicz (634489) | about a week ago | (#48325923)

The iPhone was released in 2007, which is Juche year 96. So from now on I'll pretend the current year is '96, though I maybe would have liked 93 or 91.

Not Slashdot too....? (0)

Anonymous Coward | about a week ago | (#48326659)

I've seen this story pop up all over the place in the last week - it's a fucking Apple marketing meme and you've swallowed it hook, line and sinker

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