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Time Canada Shows New iMac

chrisd posted more than 12 years ago | from the i-still-miss-the-icon-garden dept.

Apple 987

Kira-Baka writes "Okay, Time Canada screwed up big time. They have pictures of the new iMac which will be released tomorrow during the Mac World Expo keynote on their front page. it is likely that they will be getting a letter soon so though..." I'll be posting a full report on the keynote and other MacWorld goodness tomorrow as it happens. Time Canada seems a bit slow, but in short, think little pod of iMac with superdrive and flat panel screen. Update: 01/07 13:22 GMT by T : Several readers have pointed out that the story can (for now) still be found mirrored here, though it's been pulled from the Time site.

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Could it be... (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2796112)

A firstest post for me???

Yay!

Re:Could it be... (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2796181)

Since you have gotten first post, shove this dildo [sextoysex.com] up your ass! [goatse.cx]

Apple's New Core (0)

Anonymous Coward | more than 12 years ago | (#2796116)

Title of article Apple's New Core... hmmm, and I keep removing all these core files around me, now they exist as a "machine" ?

Re:Apple's New Core (-1, Offtopic)

ackthpt (218170) | more than 12 years ago | (#2796209)

itle of article Apple's New Core...

I wonder if there's really a seed of truth to the article. I wonder how they wormed their way into the preview. The publisher was probably on the sauce to allow this early blab. They'll likely be outciders from now on.

sp? (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2796117)

well ?

Resistance is futile... (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2796118)

You can have a hundred reporters write a hundred bad articles about M$ Windows and somehow M$ will manage to enchant its (l)user base into buying the next version. :(

Re:Resistance is futile... (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2796134)

Why is it that I chose to reply regarding Dave Barry's article and it ended up under this one???

Re:Resistance is futile... (-1, Flamebait)

Anonymous Coward | more than 12 years ago | (#2796142)

Because you're a fucktard perhaps?

Re:Resistance is futile... (-1)

Retarded_One (518093) | more than 12 years ago | (#2796143)

Because you are a fuck-faced-faggot. Grow some balls, and stop whining about slashcode and how it sucks ass.

The comment destined for the D.Barry story was fucking ignorant, anyhow.

Important Stuff:

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Read other people's messages before posting your own to avoid simply duplicating what has already been said.

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Re:Resistance is futile... (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2796217)

Offtopic, Inflammatory, Inappropriate, Illegal , or Offensive comments might be moderated. (You can read everything, even moderated posts, by adjusting your threshold on the User Preferences Page)

Illegal eh? Hows this? [yimg.com]

Are you Steve Jobs? (0, Flamebait)

Super_Frosty (82232) | more than 12 years ago | (#2796119)

Geez, who cares if the picture is a little early? Not like anyone reads "Time Canada"! You sound like Apple's director of being a control freak.

Re:Are you Steve Jobs? (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2796153)

ROFL.. nobody reads Time Canada until now :P

Re:Are you Steve Jobs? (1)

heliocentric (74613) | more than 12 years ago | (#2796160)

Geez, who cares if the picture is a little early?

Well, this company in question has had hissy-fits in the past about possible early leaked pictures.

Re:Are you Steve Jobs? (1)

bkim (93168) | more than 12 years ago | (#2796211)

Well, a lot of people are sure going to see it now that it's on /.

Also, Apple has a history of freaking out over things like this.

Re:Are you Steve Jobs? (0)

Anonymous Coward | more than 12 years ago | (#2796268)

Geez, who cares if the picture is a little early? Not like anyone reads "Time Canada"!

Ever hear of the internet?

Sueing for Vapourware .... - now that's new (1)

os2fan (254461) | more than 12 years ago | (#2796123)

I recalled when MS were happy to flaunt Windows 95 way back in 93, when all it ran on was Kodak slide projectors.

So it's not vapourware, but it probably provides a bit of publicity......

Will anyone explain to me... (-1, Troll)

gvonk (107719) | more than 12 years ago | (#2796126)

Who the gay guy is in that picture? No, not Steve Jobs, the other one...

Re:Will anyone explain to me... (0, Flamebait)

oniqPL (466334) | more than 12 years ago | (#2796140)

This one is easy, Steve's gay lover, next question?

Re:Will anyone explain to me... (2, Informative)

gutter (27465) | more than 12 years ago | (#2796149)

Jonathan Ives, Apple's lead product designer.

Full story Link (0, Redundant)

sh0rtie (455432) | more than 12 years ago | (#2796128)

For those who cant be bothered to trudge through the front page

http://www.timecanada.com/story.adp?storyid=1 [timecanada.com]

Re:Full story Link (5, Funny)

jpmkm (160526) | more than 12 years ago | (#2796204)

Yeah, I had trouble clicking on that big picture on the front page. Thanks for the link.

Re:Full story Link (0)

Anonymous Coward | more than 12 years ago | (#2796220)

Yeah, but the picture that everybody is after is on the front page.

Um...it looks like....the cube. (1, Redundant)

Chanc_Gorkon (94133) | more than 12 years ago | (#2796129)

I mean really! It looks like a different shaped cube. I take it the guts are in the hump that the stalk attaching the LCD panel to. You know, this isn't that big of deal. It's ugly compared to what was thought to come out. One thing is for sure.....this does like like a Job's one more thing device.

irc.appleinsider.com (4, Informative)

orque (516523) | more than 12 years ago | (#2796130)

#appleinsider if you want to talk about it now

Re:irc.appleinsider.com (1, Funny)

Retarded_One (518093) | more than 12 years ago | (#2796174)

RETARDED_ONE> A/S/L?
ORQUE> 16/F/San Diego
RETARDED_ONE> Want to cyber????
ORQUE> YES!!!
RETARDED_ONE> I AM NOT THE FAG MAN. LEAVE.
ORQUE> You have discovered that I am a man searching for sexual ass-pussy! Oh no.
RETARDED_ONE> YES. NOW I BANISH YOU TO #APPLEINSIDER.

Having seen the picture, I must say... (0, Offtopic)

Rayonic (462789) | more than 12 years ago | (#2796132)

... wow, I want a PC that looks just like that! ;)

Re:Having seen the picture, I must say... (1)

Jucius Maximus (229128) | more than 12 years ago | (#2796219)

" ... wow, I want a PC that looks just like that! ;)"

DAMN! That is one uber-ninja piece of hardware! Once again, apple shows the PC world where it's at. The more things change, the more they seem to stay the same.

The date (3, Insightful)

Tuzanor (125152) | more than 12 years ago | (#2796136)

The story date is set at January 14, 2002. This must have been one really bad accident. Either way, somebody is in deep shit.

Re:The date (2, Informative)

bigpat (158134) | more than 12 years ago | (#2796185)

nah... Magazines pre date their issues, so I'm betting this was okayed by apple for release, but probaly is a few hours early.

Re:The date (1)

aka-ed (459608) | more than 12 years ago | (#2796190)


Time is a weekly. Could be that the Canada edition is set to the "off-sale" date.... Now let's see...14-7= ...hmmm...any math majors here?

The article opens with the phrase "this week at Macworld" in the first graf. So I don't think this is debuting a week ahead of time, probably just a few hours.

Plus, consider the possibility that this pre-launch leak may have been allowed in order to secure a place on the cover. Canada is not an insignificant market.

Re:The date (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2796224)

The story date is set at January 14, 2002. This must have been one really bad accident. Either way, somebody is in deep shit.

You sound like a 3 year old child who just stole a cookie from the cookie jar before bedtime. Grow up. Any publicity is good for business.

Re:The date (0)

Anonymous Coward | more than 12 years ago | (#2796287)

You're obviously afraid of authority figures. Did your mommy say it was okay to post an article on Slashdot? Don't get your checkbook out - the first counselling session is free.

Application for new goatse.cx guy (-1)

WeatherTroll (529760) | more than 12 years ago | (#2796141)

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2. If you rated the looseness of your anus under 9, would you be interested in a looser anus?

3. Why do you want to be the goatse.cx guy?

4. If the looseness of your anus is less than a 9 do you have any problem with CmdrTaco shoving taco shells up your anus and smashing them?

5. If the looseness of your anus is greater than or equal to 9, do you still want your anus to be looser?

6. Do you have any objections to being naked whenever you are in the slashdot compound? (except for butt plugs if you wish to wear them)

7. Will you engage in taco snotting with CmdrTaco to become the next goatse.cx guy?

8. Will you sign a wavier that any injuries caused by goats will not cause you to sue CmdrTaco, slashdot.org, and/or goatse.cx?

9. Please provide an email address so we can contact you.

Not what I had pictured (3, Insightful)

Calimus (43046) | more than 12 years ago | (#2796151)

I've had to give it to Apple in the past, they have come out with some damn nice looking machines. However, this time, I looks like they have run out of idea. To me this thing looks like a blob of clay with a flat screen LCD jammed on it by a stick.

While I am very impressed with the lack of footprint this design brings, It's just not very appealing to me. To top it all off, I thought the Imac was a PIA to upgrade the ram in, I can't imaging how careful you must have to be with that LCD monitor wavering about above it. Maybe it has a nice access door so you don't have to flip the thing over or something.

In closing, I know I'm gonna get the stamp of flamebait, but this thing just really isn't eye appealing. Bring back the mac cube, at least it was a shape geeks could get into.

Re:Not what I had pictured (0)

Anonymous Coward | more than 12 years ago | (#2796180)

To me this thing looks like a blob of clay with a flat screen LCD jammed on it by a stick.

To me I think you need to sit in one of those egg shaped seats to use it...

Maybe it has a nice access door so you don't have to flip the thing over or something.

Isn't this the same company that didn't want people mucking around inside at all with their first macs?

Re:Not what I had pictured (1)

puetzc (131221) | more than 12 years ago | (#2796276)

hmm, the iMac wasn't great, but RAM (at least) was really pretty easy. yank the bottom off, two screws and a few cables later you have the mobo tray in your hands. Insert ram into socket on top.

Not spectacular (the cables were a nuisance, and on the original 233 getting the CDROM to drop back in right was difficult - not a problem on later ones) but I've had PC's that were much, much worse. The winner was a slot 1 board that I ended up having to remove from it's case :-)

Re:Not what I had pictured (2)

cowscows (103644) | more than 12 years ago | (#2796286)

The original imac, and this as well, were never invisioned as something that geeks could get into. Neither their shape or their technical specs were meant to inspire awe and praise from the likes of the slashdot crowd. Eye appealing is a fairly subjective thing. I also think that the couple small pictures on that site aren't really fair to judge it by. It doesn't give much of an idea about how input/keyboard/mouse is handled, among other things.

That being said, it reminds me too much of the light that the dentist puts in my face. I hate the dentist.

SuperDrive (2, Insightful)

skroz (7870) | more than 12 years ago | (#2796152)

It has probably been said before, but when I hear "SuperDrive" in association with a macintosh, I still think of the first line of Mac 3.5" floppy drives that could read both Mac and PC formatted media. Of course, the filesystem wasn't supported in the OS of the first few machines with the drive, but eh.

when apple sues Time Canada... (4, Funny)

cygnus (17101) | more than 12 years ago | (#2796155)

...i wonder if they'll be able to countersue for medical expenses related to removing Steve Jobs' foot out of their ass.

Re:when apple sues Time Canada... (0)

Anonymous Coward | more than 12 years ago | (#2796228)

no need, we have health insurance. (nah, nah silly americans!)

Re:when apple sues Time Canada... (0)

Anonymous Coward | more than 12 years ago | (#2796245)

You're an idiot. Why would Apple sue AOL Time Warner (owner of Time Canada)? Are you nuts? Apple would love to make inroads into this media conglomerate/broadband space.

Time and Time Again (1)

kawaichan (527006) | more than 12 years ago | (#2796157)

Pun intended of course, remember when Time was the first to leak what "IT" (aka Ginger) is.

Steve Jobs is going to be so pissed, it's not even going to be funny.

Ok.. I will be the first to say it..... (3, Informative)

lunchm3at (262427) | more than 12 years ago | (#2796158)

Umm.. Its ugly as sin people... cmon

Re:Ok.. I will be the first to say it..... (1)

BravoXL (248870) | more than 12 years ago | (#2796178)

Agreed.

Re:Ok.. I will be the first to say it..... (2)

aka-ed (459608) | more than 12 years ago | (#2796231)


Looks like a table lamp. See? [timecanada.com]

An ugly one.

Re:Ok.. I will be the first to say it..... (3, Insightful)

DrNibbler (547534) | more than 12 years ago | (#2796259)

I have a feeling that it's the machine that my mom will love. I've been trying to get her a PC for some time now and her complaint is always "that ugly 'hard drive'" meaning the case...

With the footprint on this beast and the simplicity of the MacOS I suspect that this will be the machine for her.

Wow. (2, Interesting)

SuperRob (31516) | more than 12 years ago | (#2796161)

You know, I really can't deal with Macs. It's mostly the software. I've always admired the hardware design.

This is really nice. It's low-profile, technologically "edgy".

I'm sure Slashdot is going to cruicfy Jobs, and probably me for saying this ... but I like it. And if I could stand OSX ... I'd probably buy one.

Nice (2, Interesting)

abahta (257353) | more than 12 years ago | (#2796167)

Wow, looks nice. That's the first iMac I would love to have on my desk. I'd still need to see the specs first, though.

Also, check this out: http://www.hardforum.com/showthread.php?s=9b448943 1fd0dd8256bd428a175b4f4e&postid=3565275&t=6786#pos t3565275

hrrmm... (1)

Cinematique (167333) | more than 12 years ago | (#2796168)

i wonder what WiredCanada posted prematurely on their website...

:)

ooohhhhh shit... (4, Funny)

CokeBear (16811) | more than 12 years ago | (#2796169)

If you're a webmaster at timecanada.com, I suggest you start cleaning out your desk now.

ooohhhh shit... Steve is gonna be pissed.
Heads will roll because of this.

Re:ooohhhhh shit... (2)

rbeattie (43187) | more than 12 years ago | (#2796270)

"...the dazzling, never-seen-anything-like-it, ultra-top secret computer perched before him."

What a complete screw-up! Yeah - I'd say Steve's gonna get just a little peeved over this one. Isn't this the 2nd time that Time's done this in the past few months? IIRC, Time was the one who blew the whistle on "Ginger" too...

-Russ

Pictures. (2)

ImaLamer (260199) | more than 12 years ago | (#2796170)

I don't seem to be seeing the pictures. If you are talking about the cover page of Time - it's not big enough.

I want 1024x768 resolution pictures of this thing inside and out. I guess I'll have to wait for the manual.

Re:Pictures. (1)

mashy (135839) | more than 12 years ago | (#2796230)


I guess I'll have to wait for the manual.


Or you can just check http://www.apple.com/pr/ [apple.com] right after the keynote tomorrow.

Two Things (1)

ackthpt (218170) | more than 12 years ago | (#2796172)

1. Steven Jobs is having kittens over this slip.

2. Time Canada will henceforth not receive invitations to previews.

Seems this happens to Apple enough that they'd have journalists sign some sort of non-disclosure agreement.

Looks strange but cool... (0, Troll)

stressky (218896) | more than 12 years ago | (#2796177)

The new imac looks a bit strage...But still cool.

Funny thing is that they say in the article that Steve should bundle a windows emulator with the imac. Though it's not a bad idea, I think a better idea would be for Apple to port windows to the mac. Emulation is too slow. they would have to do it themselves tho and not allow Microsoft to do it, or they'd find themselves ousted by the big M.

Best solution, IMHO : Apple creates a new underlying virtual machine operating system to allow for apple-ported windows (AWE, or Apple Windows Environment) and os X to run concurrently.

Unfortunately, you just can't do without windows these days...

In case Apple kills it, here's the text (5, Informative)

ehintz (10572) | more than 12 years ago | (#2796179)

Somebody braver than I can mirror photographic evidence... ;-)
Remember when computers used to be cool? Deep inside One Infinite Loop, the Silicon Valley address of Apple Computer's Industrial Design Lab, they still are. Never mind that the Valley is a grim place these days and that the gold rush has given way to the deep funk. Forget that the Internet bubble has burst, and that Ma and Pa investors are wearing a what-were-we-thinking? grimace of fiscal remorse. Right here, right now, sitting on a butcher-block table, bathed in the sunlight that pours in through spyproof frosted-glass windows, is-repeat after Steve Jobs now-the quintessence of computational coolness, the most fabulous desktop machine that you or anyone anywhere has ever seen.


O.K., maybe that's overstating it somewhat. Maybe that's overstating it a lot. But it's hard to remain impassive when you're sitting within the reality-distortion field that surrounds Apple's evangelical CEO when he's obsessing about the dazzling, never-seen-anything-like-it, ultra-top secret computer perched before him. This is the new iMac, the long-awaited successor to the best-selling, candy-colored, all-in-one computer that revived Apple's consumer sales and signaled that the boss and co-founder was back and badder than ever. This new iMac, Jobs says, "is the best thing we've ever done."

Of course, this is Steve Jobs talking, and he says that about every new product when it's ready to launch. With him, it's always a revolution. But even when he's wrong, you can be pretty sure that whatever he and Apple are doing will quickly be copied by the rest of the PC world. So what if you don't have a Mac? Pay attention: what Jobs does is often the shape of things to come.

Besides, this time he really means it. This time we need a revolution. This time the computer industry is in free fall and, all around, the makers of desktops and laptops are frantically cutting one another's throats even as they cut costs, vying to be the cheapest box on the block.

Not Apple, though.

Jobs is betting the company that what consumers most want from technology is control of their digital lives. And what better way to do that than with the smartest-looking, easiest-to-use, best-engineered computer there is? The time is right, he says. We are wallowing in digital cameras and camcorders and MP3 players that get harder to use, not easier. The thing that will connect us to our gadgets needs to be a digital hub, a computer designed to simplify our lives. This, Jobs says, is what Apple was meant to do-and it's what no one else in the PC world is doing.

So damn the recession! Build it, and they will come. "Victory in our industry is spelled survival," says Jobs. "The way we're going to survive is to innovate our way out of this."

Now before you leap to your feet and shout amen, consider this: Apple, which has been innovating and rebounding since Jobs' return in 1997, has nevertheless been struggling to retain the small market share it still enjoys. This time Jobs and the company he built and nurtured and adores really, truly need a hit.

The new iMac, which Time took for an exclusive test run recently and which will be unveiled at the annual Macworld convention in San Francisco this week, could be just the thing. Like many PCs today, the new iMac is built around a flat-panel display. But instead of taking up precious desk space like a typical flat monitor, the iMac's screen floats in the air, attached to a jointed, chrome-pipe neck. It's also rimmed by a "halo," a translucent plastic frame that makes you want to pull it toward you-or push it out of the way. Jonathan Ive, chief of Apple's ID lab, says he designed it so that you would want to touch it, want to "violate the sacred plane of the monitor." The chrome neck is articulated and bends while maintaining the angle of the screen; it connects to the computer, an improbably small hemisphere at 26.4 cm in diameter-somewhat bigger than a halved cantaloupe. The machine bears an uncanny resemblance to Luxo Jr.-the fun-loving, computer-animated swing-arm lamp that starred in a short film by Pixar, the fabled computer-animation studio that Jobs runs. (Pixar creative chief John Lasseter has also made the first new iMac ad.) "It looks a little cheeky," says Ive. It looks alive.

Can it make Apple's fortunes grow, though? The original iMac, which was launched in May 1998, sparked a 400% Apple-stock surge during the next two years, and has sold more than 6 million units. It was also Jobs' first home run since his return to the company the previous year after 12 years in exile. Now that Apple's stock has fallen back to earth and retail stores are clamoring for something new to stimulate sales, Jobs needs to swing for the fences again.

The situation is far from dire. Apple has more than $4 billion in the bank-enough to wait out the recession-comparatively little debt and millions of fanatically loyal users who will give up their Macs only when you pry their one-button mice from their cold, dead fingers. But Apple's annual revenues have dropped from $8 billion to less than $6 billion, and the company continues to lose market share to the Microsoft-Intel-dominated world. A little more than 4% of new PCs sold in the U.S. are Macs. (Don't ask about worldwide sales, where Apple has actually slipped to less than 3% of the market, from 5.2% five years ago.) With Microsoft's antitrust troubles tabled for now and a new operating system, Windows XP, that's stabler and simpler to use than ever, Apple will be hard pressed to attract converts.

A misstep can be fatal in the fast-moving computer business. And Jobs, a perfectionist when he settles on a project, tends to get his ideas from his gut rather than, say, focus groups. Some analysts argue that Apple should abandon innovation in favor of building a cheaper box; a $500 iMac would fit the bill. Others say the company should have pursued the post-PC dream and started turning out Internet appliances, tablet PCs or personal digital assistants, as competitors have done. Instead, Jobs' gut tells him that the PC isn't dead at all. It tells him, in fact, that what people really want is a better PC. That what they really want is a Mac.

There comes a time in every important Jobs project, usually when the thing appears to be finished, that he sends it back to the drawing board and asks that it be completely redone. Some people say this trait is pathological, a sign of his control-freak perfectionism or his inability to let go. "It's happened on every Pixar movie," Jobs confesses. It's also what he did when Ive presented him with a plastic model of what was to be the new iMac. It looked like the old iMac on a no-carb diet, a leaner iMac in the Zone. "There was nothing wrong with it," recalls Jobs. "It was fine. Really, it was fine." He hated it.

Rather than give his O.K., he went home from work early that day and summoned Ive, the amiable genius who also designed the original iMac, the other-worldly iPod music player, the lightweight but heavy-duty titanium PowerBook and the ice-cube-inspired Cube desktop, to name but a few of his greatest hits. As they walked through the 1,000-sq-m vegetable garden and apricot grove of Jobs' wife Laurene, Jobs sketched out the Platonic ideal for the new machine. "Each element has to be true to itself," Jobs told Ive. "Why have a flat display if you're going to glom all this stuff on its back? Why stand a computer on its side when it really wants to be horizontal and on the ground? Let each element be what it is, be true to itself." Instead of looking like the old iMac, the thing should look more like the flowers in the garden. Jobs said, "It should look like a sunflower."

This might have irritated some people. But Ive synchs with Jobs, readily playing Sullivan to his Gilbert. Ive, the son of a silversmith, likes to talk about industrial design "as product narrative. My view is that surfaces and materials and finishes and product architecture are about telling a bigger story." The story the new iMac wanted to tell, he says, was about a flat display so light, fluid and free that it could almost fly away.

He had a good working sketch of the new design within a day. But engineering the machine-squeezing all the gear into the little box that Jobs wanted-took nearly two years.

There are some things in the world of Jobs that you can rely on. On warm days, he will always appear at work shoeless and in hiking shorts. The rest of the time, he will always wear Levi's jeans, no belt and one of the hundreds of black, mock-turtleneck shirts a clothing-designer chum made for him many years ago. (Not having to worry about what to wear to work every day allows him to concentrate more on work, he says.) And he will always take any opportunity he can to lay out the wider context, the framework-and how Apple fits in. Pull up a chair, because Jobs is about to paint you the big picture.

The way Jobs sees it, the world is entering the third phase of personal computing. (For those of you who haven't been following along, the first era was all about utility-folks using their thinking machines to do word processing, run spreadsheets, create desktop graphics and the like. The second phase was about wiring all those machines together on the Internet.) Now that we're all interconnected and productive, we're ready for the next great era: people using computers to orchestrate all the new digital gear that has steadily crept into their lives.

At this point, Jobs likes to draw a diagram, which begins with an outer ring; he draws gadgets on that ring. "We are surrounded by camcorders, digital cameras, MP3 players, Palms, cell phones, DVD players," he says. Then he draws a computer in the center of the ring. "Some of these things are plenty useful without a personal computer. But a personal computer definitely enhances their value. And several are completely unusable without a PC-a PC meaning a Mac, in our case."

Now he fixes you with his famous pay-attention-here stare and furrows his Salman Rushdie eyebrows: "We believe the next great era is for the personal computer to be the digital hub of all these devices."

Here's how it works. Take digital cameras, which sold even better than retailers expected in 2001, despite the recession. "The problem is," says Jobs, "the minute you plug them into your computer, you fall off a cliff. It's just a complete mess on the computer. We decided that this was our calling-a place where we can really make a difference."

If the new iMac functions as well as it's supposed to, it will simplify your digital life like no other machine can. You can buy a PC with a flat-panel display and a built-in DVD burner for around $1,800, the same as the equivalent iMac. But it won't work as well. In part, that's because Apple gives away a number of core programs (iTunes, iMovie, iDVD and, starting this week, iPhoto) that allow you to control your creative life. They do what other PC software does. But they do it better.

Apple's secret, which doubtless comes from Jobs' early flirtation with Zen Buddhism, is knowing what to leave out, understanding that in the complex world of computers, less is way more.

For instance, iPhoto, a program for handling those digital pictures, is superior to anything else out there for the amateur. How? When you connect your camera to the iMac, archiving pictures happens automatically-the pictures are uploaded and organized by "roll" and archived together as thumbnail images laid out on one endlessly scrolling digital contact sheet. A slider on the side of the contact sheet lets you instantly enlarge and examine hundreds of pictures at a glance, the better to find the one you're hunting for. This works far better than the PC alternative, which would have you manually labeling each picture you archive ("Joe at the Beach") or accepting a meaningless default name, like A2393745. (Best feature of the new program: point-and-click together a 10-page photo album of your favorite pics, pay $30 and an online publisher will print and mail you your own hardcover book.)

Manipulating video-distilling those 90-min. tapes of mind-numbing music recitals and awards banquets into amusing, fast-moving 3-min. shorts-is almost as simple on the new iMac, which features a fast G4 chip, just like Apple's top-of-the-line machines. When you're done creating your masterpiece (with iMovie), you can copy it onto a DVD (with iDVD, of course). A DVD burner is squeezed into the high-end $1,800 model. While it's hard to come up with a perfect Apple-to-PC comparison, a top-of-the-line Dell Dimension 8200, with a flat-panel monitor and DVD burner (plus a faster Pentium 4 processor and much larger hard drive), costs $2,200 and will occupy much of your desktop and part of the floor.

But if PCs are clunkier than Macs, they have the great virtue of being ubiquitous. While Jobs' Apple may indeed make the most innovative, easy and fun-to-use computers, most consumers want what everyone else uses-big, cheap PCs that run Windows. A case in point: the ice-cool-looking Cube, introduced in July 2000, was a disaster for Apple, partly because no one, not even the Mac faithful, wanted to spend $1,799 on it (monitor not included), no matter how gorgeous and cutting-edge it was. That was probably a pricing mistake as much as anything else-Apple's gross profit margins (the difference between what it costs to make and market a thing vs. how much you charge) have been huge under Jobs. This time, however, with the new iMac, Apple is really keeping the costs down-something it can do because it controls much more of what goes in the box than the typical PC competitor, which buys virtually all its components from third-party sellers.

Still, at $1,299 for the entry-level iMac, the product could be priced too dearly to attract many converts from the PC world. "It's unlikely that any specific product announcement by Apple will have any immediate impact on the company's position in the market," says Al Gillen, an analyst who tracks Apple for IDC. While he hadn't yet seen the new iMac, in Gillen's view, the battle over the desktop standard was won long ago by the Windows-Intel forces.

And Apple's operating systems aren't helping. In fact, they are steadily losing market share, he says, pointing to recent data that suggest Apple OS's accounted for only 3.6% of new license revenue in 2000. Worse, IDC projects that they will amount to even less in 2001. By contrast, Microsoft's share of Windows licenses has increased during the same period.

Forget innovation, some analysts tell Apple. The most important thing Jobs can do is embrace the Dark Side and find other bridges to the Windows-Intel world. Says Gillen: "It's no longer a matter of which product is better but rather which world do you need to work in." That is, if you use Windows at work, you will use it at home. Instead of packaging cool, creative applications in each iMac, critics say, Apple should give people a Windows emulator so they can run PC programs if needed.

Yet the Internet, which was engineered so that every kind of computer could connect, has gone a long way toward making Apple computers compatible with everyone else's. And while it's true that most computer programs come out for Windows machines first and Macs second (if at all), that's not so important as it once was. All bread-and-butter programs, such as Microsoft Office, are available for the Mac. And in the entertainment category, the trend is to do one's video gaming on dedicated consoles like the GameCube, Xbox and PlayStation2, not on the computer.

Indeed, Carl Howe of Forrester Research believes the Internet has helped Apple make headway in the platform wars. "I think Apple doubling its market share is entirely possible," he says, citing a Forrester report that shows Apple had the highest satisfaction and buying index among large companies in North America. The premium they paid to own an Apple (one that is now shrinking) didn't seem to matter much. "Price is the last refuge of the marketer. It's what you sell when you don't have anything else to differentiate you," says Howe. "If prices were all that we cared about, we'd all be driving Hyundais." As Jobs likes to point out, BMW and Mercedes-Benz occupy a similar niche in the automobile market, but no one dismisses them as niche players.

"Every time we've brought innovation into the marketplace, our customers have responded-strongly," Jobs says, claiming that it might not be so hard as it sounds. "We only have to attract 5 out of the other 95 people who use PCs to switch, and Apple doubles its market share." That, of course, would buy the company that much more breathing room.

The original iMac did bring converts into the Apple tent. Besides, if all goes according to plan, merely by surviving Apple could grow into other areas. Jobs believes the shake-out in the computer industry will result in Apple's being one of four computer makers left standing. The other three? Compaq and/or Hewlett Packard, Dell and Sony. The rival he's pursuing most aggressively is Sony, which not only makes stylish computers ("They copy us like crazy!") but also makes plenty of digital lifestyle products. "I would rather compete with Sony than compete in another product category with Microsoft," he says. That's because Sony has to rely on other companies to make its software. "We're the only company that owns the whole widget-the hardware, the software and the operating system," he says. "We can take full responsibility for the user experience. We can do things that the other guy can't do."

One example is the iPod, Apple's stylish music player and its most recent foray into the consumer-electronics business. Jobs says Apple is on track to break analysts' best estimates and sell $50 million worth in the last quarter of 2001 alone. The cigarette-pack-size MP3 player is so popular that people have been coming into Apple stores to buy their first Macs, just to use the iPod, he says. (The company launched its own retail stores last year-Jobs redesigned the floor plan at the last minute, of course.)

Are other noncomputer appliances on the horizon? "We have some ideas," says Jobs, adding that Apple would enter the marketplace "where we think we can make a contribution." For instance? Jobs sits back, smiles and declines to elaborate. Clearly, he's already working on something new. You can bet it's the best thing that Apple has ever done. -With reporting by Rebecca Winters/New York

iDVD

FEATURE Create your own DVDs, just like the pros. Copy movies or slide shows of pictures onto a disc, and mail it off to Grandma. Any DVD player can play it

ADVANTAGE A DVD burner is built into the high-end iMac. That and the iDVD software make the whole process push-button simple

iPhoto

FEATURE Organize your digital pictures, and easily crop and edit them. Or create a 10-page photo album, which Apple will turn into a hardcover book for $30

ADVANTAGE Takes the pain out of archiving photos. Scalable thumbnail pictures are organized by "roll" during each upload. Find what you want at a glance

iTunes

FEATURE Play your CDs, or quickly convert them to MP3s, which are cleverly organized. Comes with an excellent, built-in selection of Net radio stations too

ADVANTAGE Automatically synchs with the iPod, the stylish portable music player that holds more than 1,000 songs

iMovie

FEATURE Turn a 90-min. home videotape of tedious music recitals and birthday parties into a dazzling 3-min. film. The software makes anyone a Spielberg

ADVANTAGE "Firewire" connection ports and the G4 chip work with the software to let you manipulate video clips as easily as pushing peas around on your plate

THE MAN AND HIS MACHINES

From the beginning, Jobs tried to bring computer power to the people. Even when exiled from Apple, he was obsessed with finding ways to make technology friendlier and easier to use

1976 Steve Wozniak builds the Apple I, a circuit board that Jobs sells for $666.66

1983 The first low-cost mouse appears on a personal computer, Apple's Lisa. While Lisa is an expensive flop, the mouse survives

1984 The first Macintosh, at $2,495, has a mouse, a keyboard and a small beige case

1985 Jobs, ousted from Apple, founds NeXT, a maker of Unix machines known for their sleek cubic design. But the company fares poorly and is purchased by Apple in 1996

1986 Bailing out a brilliant band of computer animators who worked for George Lucas, Jobs buys Pixar, makers of Toy Story and Monsters, Inc.

1997 Jobs is brought back to a shriveled Apple as "interim CEO." He cleans house, streamlines the product line and jumps on the Internet bandwagon

1998 The low-cost computer for the masses called iMac is launched. The i is for Internet. More than 6 million are sold, making Jobs a hero and boosting Apple's stock price 400%

1999 The iBook arrives, a bulletproof laptop for the school market. Critics say it looks like a toilet seat

2000 The PowerMac G4 Cube sets a new high-water mark for cool. But at $1,799, not including the monitor, Cube sales sink

2001 The introduction of the iPod, an elegantly simple digital music player, signals Apple's move into consumer electronics

Re:In case Apple kills it, here's the text (1)

Pfhorrest (545131) | more than 12 years ago | (#2796241)

I've got the entire thing saved, HTML, graphics and all... not a regular /. reader though, so if Apple does kill it and I am somehow the only one who saved it all, just ask Kira and he can get in touch with me through Subnova [hotline] .

hmmm (1)

imsirovic5 (542929) | more than 12 years ago | (#2796183)

Looks like a nice furniture piece? Something that will go well with interior design of my house... I hope it comes in color so I can match my furniture.. And thats about all the use I have for one of those.. Nice display furniture piece.. Maybe even a conversational piece during a coctail party? But thats about it as far as usability of iMac goes (as far as I am conerned that is)...

Pixar Logo... (1)

Nerftoe (74385) | more than 12 years ago | (#2796184)

I noticed some similarities [kagi.com] between the new imac and the "i" in the Pixar logo. Hrm... ;-)

Re:Pixar Logo... (0)

Anonymous Coward | more than 12 years ago | (#2796221)

Ever see the full anim with that light character? As I recall that was the first pixar thing - and an entertaining short no less.

Re:Pixar Logo... (2, Informative)

Nerftoe (74385) | more than 12 years ago | (#2796260)

Ever see the full anim with that light character?

Yep, you can view it here. [pixar.com] The lamp's name is Luxo.

What do you want from technology? (3, Funny)

PeterClark (324270) | more than 12 years ago | (#2796186)

Did anyone's eyebrows raise at this quote? In regards to the "halo," the plastic frame around the screen, we read:
Jonathan Ive, chief of Apple's ID lab, says he designed it so that you would want to touch it, want to "violate the sacred plane of the monitor."
Err...I don't exactly think I like the idea of "violating the sacred plane of the monitor." Kinky.

:Peter

Re:What do you want from technology? (3, Funny)

WebMasterJoe (253077) | more than 12 years ago | (#2796200)

I think this [bbspot.com] might be what he meant.

The crazy adjustable display thing (1)

WebMasterJoe (253077) | more than 12 years ago | (#2796187)

From the description, it sounds like the screen will behave like those big lights in the dentist's office. I hope it's a touch-screen. Wait, what am I saying, I'm not getting anything with OS X [theregister.co.uk] until they make it work right and I can afford to have two computers.

Ways to piss off Apple... (1)

jcbphi (235355) | more than 12 years ago | (#2796189)

> A misstep can be fatal in the fast-moving computer business.

I'm sure Apple is going to try to make sure a misstep in the fast-moving business of online journalism is just as fatal.

Wow (0, Flamebait)

Burgundy Advocate (313960) | more than 12 years ago | (#2796194)

It's the fucking Pixar lamp, with a really weird bulb!

GodDAMN that's ugly! Apple, I'm impressed! After the original iBook, I didn't think you'd be able to top yourselves!

Time Canada Shows New iMac (0)

Anonymous Coward | more than 12 years ago | (#2796195)

Time Canada Shows New iMac

And just when I unsubscribed! :(

But is it fanless? (2)

rtaylor (70602) | more than 12 years ago | (#2796197)

Yeah, looks ugly but you have to give them something for the display.

Lets put it this way, if its quiet (fanless) it may replace the laptop I usually have sitting on the corner of my desk for email, webbrowsing, etc.

Re:But is it fanless? (0)

Anonymous Coward | more than 12 years ago | (#2796227)

it may replace the laptop

except that it'll cost twice as much!

Best is, they might switch to INTEL? (2, Redundant)

All Dat (180680) | more than 12 years ago | (#2796202)

There is an article here: http://www.newsfactor.com/perl/story/15616.html That talks about apples possible announcement that they will move to Intel chips, dumping motorola. Might be vaporware, but if not, well, you heard it here first folks. Worth a read, and it makes sense anyways.

Re:Best is, they might switch to INTEL? (0)

Anonymous Coward | more than 12 years ago | (#2796285)

Well, THe new Imac got a G4 in it. ...so, no, not for this time.


Greg

not just new iMac - also iPhoto (5, Interesting)

davebo (11873) | more than 12 years ago | (#2796206)

The Time Canada article also spills the beans about iPhoto - long-rumored "digital photo management" software for the Mac.

The "big feature" (besides easy management/sorting/viewing of digital photos): you can arrange your own photo album, doctor it up nice & pretty like, and with a click of a button, a $30 charge on your credit card, and a week or so for the mail, you'll get a hard-covered book of the selfsame album.

Neat.

Now Imagine... (1)

guacamole (24270) | more than 12 years ago | (#2796215)

..a beowulf cluster of these ..

Re:Now Imagine... (4, Funny)

Graymalkin (13732) | more than 12 years ago | (#2796261)

Or more specifically an Appleseed cluster of these...

I remember the days... (1)

Brian_Ellenberger (308720) | more than 12 years ago | (#2796218)

when innovation on the Mac consisted of more than pretty computer packaging.

Brian Ellenberger

i'm going to reserve judgement until... (1)

arcsine (541576) | more than 12 years ago | (#2796222)

Until I can try it. I really don't see a point in bashing design until I can use it. I've always had a little mac-envy on design, the Operating System left a lot to be desired, but I like OS/X (even if it runs a bit slow)... If I could afford a MAC i'd get one...they're too expensive though arc

differences from the cube (0)

esoteric0 (105786) | more than 12 years ago | (#2796236)

unlike the cube, this device has a fan in it. it's right under the monitor support, blowing up and out. i'll be interested to see what the price range is, since the imac is supposed to be the low end device.

Canada, slow? (0)

Anonymous Coward | more than 12 years ago | (#2796239)

Time Canada seems a bit slow...

Ahem, please read with correct accent:
"I moved here from Canada and they think I'm slow, eh?"

Next stop 1930's? (5, Funny)

michaelmalak (91262) | more than 12 years ago | (#2796240)

The first iMac looked like a 1970's dumb terminal. This one looks like a 1950's television set [deco-dence.com] . Extrapolating, I can't imagine what the next iMac will look like, since TVs weren't prevalent in the 1930's. Oh wait...

Time did the same with Segway (It/Ginger) (2)

Therlin (126989) | more than 12 years ago | (#2796242)

Time did the same thing with the Segway. They posted the pictures and article the night before on their website.

The only difference is that I doubt Apple/Jobs will give them any more exclusives from now on.

iMac and a side order of fries, please (3, Interesting)

Konster (252488) | more than 12 years ago | (#2796244)

Interesting to note that the concept sketch took only a day, but to squeeze the hardware into the small untit took almost two years. "He had a good working sketch of the new design within a day. But engineering the machine-squeezing all the gear into the little box that Jobs wanted-took nearly two years." But, it costs a LOT...even with a gee-whiz flat-screen. "You can buy a PC with a flat-panel display and a built-in DVD burner for around $1,800, the same as the equivalent iMac." also... " Still, at $1,299 for the entry-level iMac, the product could be priced too dearly to attract many converts from the PC world." So...$1200 - $1800 for an iMac? Don't get me wrong, I'm a PC user, but I do like Apple's hardware, and Mac OS X is OK, but $400 for an iPod, $1,800 for an iMac? Apple prices its products to high to make a convert out of me. Plus, it looks like a lamp. It lacks the OOH AAH factor that the original IMac had at launch.

Screwing Up? No, that's Journalism (4, Insightful)

Dredd13 (14750) | more than 12 years ago | (#2796247)

How is it "Screwing up" when they're reporting news, and doing it before other sites and news sources do it?

Maybe it's not when Apple would have wanted it, but Time did "the right thing" from a journalist's perspective. They "broke the story", which is what journalists are paid to do.

Maybe this is an intentional "leak" (2, Informative)

Artifice_Eternity (306661) | more than 12 years ago | (#2796248)

Time Canada is owned by AOL-Time Warner. Who do both Apple and AOL-TW see as one of their biggest competitors? Microsoft.

They are natural allies. Maybe Apple is letting them start the buzz a little early. Anyway, I doubt that such a major media outlet would post a big story like this early by mistake. And if they had, I think it would already have been taken down by now.

Use this link instead (-1, Redundant)

Anonymous Coward | more than 12 years ago | (#2796249)

Ewwwww... (0)

Anonymous Coward | more than 12 years ago | (#2796251)

If that's what they've done to the iMac, I tremble with dread at the thought of what the 2002 Volkwagen Beetle's going to look like.

Way to ruin the fun Time Canada (1)

rdarden (87568) | more than 12 years ago | (#2796254)

Yeah, I know I could have stopped myself from clicking on the link, but it's hard. I would have rather been forced to wait until tomorrow to see the new iMac. I feel like I unwrapped my presents when the parents weren't looking!

maybe it wasnt a f up (1, Insightful)

Anonymous Coward | more than 12 years ago | (#2796255)

The new iMac, which Time took for an exclusive test run recently and which will be unveiled at the annual Macworld convention in San Francisco this week, could be just the thing.

hmm guys... maybe if you read the article it would make a little more sense.. it appears it was written to be published before macworld anyway.. the date seems to be the only screw up

Is that it? (1)

CuriousGeorge113 (47122) | more than 12 years ago | (#2796257)

Really, is that it? I hope that's not what all the hype was about. It's just a flat screen, skimmed down PC. Gateway, Compaq, and others have made similar in the past, and they all sucked.

I'm a pretty big Apple fan, but if that's all they've been hyping for the past few weeks, I'm gonna be pretty disapointed.

Steve Jobs does not sound much different from Bill (1)

okigan (534681) | more than 12 years ago | (#2796258)

Here is couple quotes from the article:
"We're the only company that owns the whole
widget-the hardware, the software and the
operating system," he [Jobs] says. "We can take
full responsibility for the user experience. We
can do things that the other guy can't do."

Well if Apple did succeed, and would have more
market share, then everybody would call them the
"Monopoly", is not it?

And any way, some time ago I heard a saying :
"Do you really believe that running Microsoft
Office on MacOS is really thinnking different?"

Luxo the iMac? (5, Funny)

TheBracket (307388) | more than 12 years ago | (#2796262)

Is it just me, or does anyone expect this thing to jump around the desk trying to find a ball? It really does look like a desk-lamp... I wonder how much light it produces?

oinn (-1, Troll)

veggiefish (152713) | more than 12 years ago | (#2796263)

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Photoshop? The Gimp? Bicycle helmet? (0)

Anonymous Coward | more than 12 years ago | (#2796264)

Looks like someone took a picture of a bicycle helmet and doctored it up. Either that or they took a real bicycle helmet, drilled a hole in the top, and stuck a music stand into it.

That's about the size of it.

did they fix it this time? (1)

aminorex (141494) | more than 12 years ago | (#2796269)

I'd really really really like to buy a Mac
of some sort, but they always come with these
one-button mice.... Completely unusable.
Did they fix it this time?

Great! A lamp with a monitor! (1, Troll)

AdamJ (28538) | more than 12 years ago | (#2796273)

Just what I always wanted. . .

bring back the style of NeXT (2)

green pizza (159161) | more than 12 years ago | (#2796275)

Am I the only one that wishes Apple would dump Ive's "style" in favor of the classy NeXT machines?

Damn the recession? (1)

PeterClark (324270) | more than 12 years ago | (#2796278)

The whole thing hinges on two things: the look (certainly not like anything out there) and the price. It does look like a ball of clay with a monitor on a stick, but the small pictures might be to blame for that. The article sums the second matter succinctly:
Still, at $1,299 for the entry-level iMac, the product could be priced too dearly to attract many converts from the PC world.
Apple, in order to grow (which would be a reasonable aim for any business) needs to attract customers. This is only my opinion, but this is not going to attract new customers. This is going to attract Mac loyalists and CEO-types who like having funky looking stuff on their desks even if they don't know how to use it. The iMac is sooo 1997, don't you agree? Time for a new look! For Harry Homeowner, it's a weird-lookin' contraption that costs twice as much as the equivalent PC. Sure, it's got some free software bundled in, but now a-days, even that's no guarantee.

I'm sorry, but I don't see this as something that will increase (dramatically or otherwise) Apple's shares. Jobs makes it clear that he's interested in survival ("Victory in our industry is spelled survival"), but I'm not sure that this will help much.

Could be wrong, though.

:Peter

Digital Lifestyle My Ass (3, Flamebait)

krmt (91422) | more than 12 years ago | (#2796279)

My number one rule with people is that they are generally lazy. People are often too lazy to even look at a Mac, let alone use it long enough to try and understand how to work it. No start button? My God! What do I do?!? It can't run my kid's games? Well, forget that! It takes a relatively rare kind of person to make the switch from PC to Mac, and a clever (albeit weird) new design isn't really going to matter much.

The other thing I have issues with is the whole "digital lifestyle" concept that Jobs keeps pushing. Why is it that you have all these commercials, from Apple, Microsoft, HP, and others going on about how easy it is to create shit on your computer? I just don't understand. Yeah, plenty of people create with their computers (God bless 'em) but the majority of the people out there are still astonished that they can actually buy a device to copy their friend's CD's! Combine that with the fact that most people actually consider themselves far too busy to go about creating some stupid coffee table book or movie, there's no way this will fly. I like the iPhoto idea for actually organizing things, but I'm skeptical that it will matter in the long run, as people will just use the free (Windows) software that came with their camera.

Apple could do very well, the possibility is always there so long as they keep up what they're doing, but it would take some serious serious blunders on Microsoft's part, the likes of which we've never seen before, to make people switch.

Is this part of the hype? (1)

surajrai (61661) | more than 12 years ago | (#2796280)

Could this be part of the hype in that he has something up his sleeve for the "one last thing" product?

Same old same old (1)

AllieA (170303) | more than 12 years ago | (#2796281)

Apple has been playing the "style over substance" card for years now. And not too successfully, from my point of view.

Their boxes are ugly.. this one maybe most of all.

And not only that, they are overpriced. That's a pretty small niche they are going for there.

I've always found Apple's interface to be clunky and difficult to use.. and their latest attempts at trying to put pretty, pricey boxes on our desks has made it ever less likely that I would ever consider purchasing one.

Moving the 'hump' (2)

stevarooski (121971) | more than 12 years ago | (#2796282)

Whats interesting to me is how the 'hump' containing the guts of the machine was simply moved from the back to a new airport-esque base. The article says that Jobs hated the design of a bulge on the back of an LCD screen. What's really gained from moving it to a stand? The footprint shrinks by the width of the screen, but I would bet that the new design will tip backwards rather easily based on the photo. In addition, it looks like an LCD growing out of some sort of egg.

However, for marketing purposes, the fact that it departs so radically from the OLD iMac probably will count in its favor. I'm betting that the machine, combined with (I'm sure) it's ease of setup and phenomenal software (I'm particularly a fan of iMovie for capture/printing) will be a success anyways. Just be careful when adjusting the screen. :-)
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