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Doubleclick Exits The Ad-Tracking Business

timothy posted more than 12 years ago | from the these-things-travel-in-packs dept.

Privacy 209

Masem writes: "Cnet is reporting that Doubleclick closed down its ad tracking program as of Dec 31 2001, and is shifting from a media company to research and development for online ventures. Doubleclick claims they had upwards of 100million unique tracking profiles at the height of their run, but with the dot-com bust and lower ad revenue rates, ad tracking ran into the red. Even after the worrisome aquition of Abacus Online (which was rumored to allow Doubleclick to connect online and offline consumer profiles), the company could not turn a buck on ad revenues. Time to remove that 'doubleclick.com 127.0.0.1' from /etc/hosts now?""

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209 comments

Doubleclick couldn't track me (0)

Anonymous Coward | more than 12 years ago | (#2805915)

I never doubleclick anything on the web.

Italics! (0, Offtopic)

breon.halling (235909) | more than 12 years ago | (#2805919)

Someone for got to close their italics tag! ;)

Re:Italics! (0, Offtopic)

timdorr (213400) | more than 12 years ago | (#2806004)

and a line break too =D

Re:Italics! (0, Offtopic)

markb (6556) | more than 12 years ago | (#2806067)

Hey, don't mod this off topic. Mod it up so it gets fixed!

Death of the internet imminent (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2805921)

Story at 11.

Finally! (2, Interesting)

JamesGreenhalgh (181365) | more than 12 years ago | (#2805926)

Finally - no more waiting for web pages to load because they got hung up on attempts to contact doubleclick!

Sorry, no (4, Informative)

Codex The Sloth (93427) | more than 12 years ago | (#2805958)

Uh, they're not getting out of the annoying ad business, just the annoying targeted ad.

Re:Finally! (1)

The Pi-Guy (529892) | more than 12 years ago | (#2805977)

Err... maybe not. Now they'll time out going after DblClick's (down) DNS server!!!! mwahahaaa

--pi

Re:Finally! (2, Informative)

sporty (27564) | more than 12 years ago | (#2806051)

Of course

.. you could use junkbuster http://freshmeat.net/projects/internetjunkbuster/

.. use mozilla, you can kill off their cookies and images, there's an option to not download them

Re:Finally! (4, Informative)

scott1853 (194884) | more than 12 years ago | (#2806205)

IE 6 can be setup to deny their cookies. Unfortunatelty, you can't add them to your HOSTS file because IE considers a failure to load an IFRAME document means the entire page must have failed to load.

Re:Finally! (1)

starz (473169) | more than 12 years ago | (#2806133)

Actually it will probably be quite some time before it's completely out of all websites. We'll be doing that waiting for at least another 3 months.

Nope, just use this hosts file (5, Informative)

gad_zuki! (70830) | more than 12 years ago | (#2806251)

http://everythingisnt.com/hosts.html

Review of 39 Defication Mistakes (-1)

The Turd Report (527733) | more than 12 years ago | (#2805929)

At a time when scatalogical humor is the soup of the day, who can take bowel movements seriously? C. Bernie Hunt, that's who. In 39 Defecation Mistakes , Hunt's inaugural treatise on toilet tactics, we learn 39 ways NOT to win the battle with the bowl. In Hunt's own words, "shitting is not as easy as it looks. The average American experiences seven defecation disasters a year. It's something we don't discuss and usually don't even want to think about. That's why it recurs time and time again." Mistake number one about making number two is "not learning from past mistakes." Hunt notes that in all other aspects of life, we know that the best lessons come from analyzing our errors. So, why do we not apply that same wisdom to our most disastrous dumps? "...because we never blame ourselves. We're all, 'oh, it must have been the tuna salad,' or 'it's flu season.' It is imperative that every man in this country starts taking responsibility for his own ass." The strength of Hunt's analysis lies in his multi-disciplinary approach. Mixing ideas rich in psychology, history, sociology and physiology - enough to make a gastroenterologist's head spin - with the economic implications of frequent fecal fiascos, Hunt convincingly argues that anal ignorance is destroying mankind. Mistakes range in complexity and severity. "Evacuation is a perplexing process involving many extremely subtle factors. Like the butterfly who flaps his wings in Brazil, which causes a hurricane in England, some of the most innocuous moves we make can have BIG repercussions." For example, mistake number 8: over-wiping, promotes hemorrhoids. Mistake number 12: delaying until the very last second, has resulted in many sullied drawers and broken relationships. "Defecation is a chess game. It's us versus the enemy within. Sometimes the beast is docile, and will comply with your wishes - but he does so only to lull you into complacency. Never let your guard down. [mistake number 4: letting your guard down]" The only criticism I have of 39 Defecation Mistakes is that maybe it could have been shortened to about 35 mistakes. The last few errors, although Hunt insists they are vital to the colonic canon, seem a bit stilted. This is supposed to be an every-man book with problems we can all relate to. So then, what are we to make of passages like the following, taken from mistake 36: Shit as weapon? "At first glance it might seem like a good idea to take a dump on the Thanksgiving dinner table, but you'll be thinking differently when your mom's asshole boyfriend makes you eat it."

poo (1)

mindflux (122573) | more than 12 years ago | (#2805930)

good for them, maybe they too finally discovered how annoying popups are.

Re:poo (1)

MisterQueue (173254) | more than 12 years ago | (#2805944)

No, if you read the article, even this decision is monetary based. They don't actually care about the surfer, just the green.

-Q

<i> checking disabled? (-1, Redundant)

Anonymous Coward | more than 12 years ago | (#2805935)

someone teach /. how to balance those <i> tags?

I'd be suspicious... (1)

The Pi-Guy (529892) | more than 12 years ago | (#2805940)

I would think that this would hurt our favorite geeky websites (oh comeon, there has to be one free server out there that uses DblClick...) more then it will help us. Err on the plus side, (and IANATroll, not that I've fed the trolls and visited), maybe gs.cx/as.cx is DblClick-fed... ;) --pi

Re:I'd be suspicious... (0)

littleRedFriend (456491) | more than 12 years ago | (#2806027)

I know Dilbert [dilbert.com] used to be one of that sites.

Sniffle... (3, Funny)

spatrick_123 (459796) | more than 12 years ago | (#2805942)

This is a tragedy for fans of annoying internet advertising everywhere. Sleep well, sweet Doubleclick - we barely knew thee.

Okay, I'm over it now - when's the fire sale auction?

Re:Sniffle... (5, Funny)

Tackhead (54550) | more than 12 years ago | (#2806261)

> Sleep well, sweet Doubleclick - we barely knew thee.
> Okay, I'm over it now - when's the fire sale auction?

Yeah. I wanna buy a server from Doubelick, just so I can open it up, remove one platter from one drive for a headstone, and bury the rest of the server six feet underground.

Then I'll grab my trusty Dremel and engrave the following:

"Posterity will ne'er survey,
A nobler grave than this;
Here lie the bones of a Doubleclick server,
Stop, traveler, and piss."

(With apologies to Lord Byron)

mod parent up! (0)

Anonymous Coward | more than 12 years ago | (#2806298)

rofl! kick ass dude
waits to pass lameness filter shit.... blah, blah

Thank God! (0, Informative)

Quasar1999 (520073) | more than 12 years ago | (#2805948)

I think I speak for everyone when I say...

THANK GOD!!!

DITTO!!! (1)

Newer Guy (520108) | more than 12 years ago | (#2805965)

enough said!

Priapism, Then a Blood Clot (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2805988)

Dr. Mahler said the New York Hospital case involved a 34-year-old man who told doctors he occasionally squirted a cocaine solution into his urethra. The last time he did so, in June 1987, he suffered a persistent painful erection immediately after intercourse with his girlfriend. His priapism lasted three days and he sought medical help.

Soon afterward, he developed blood clots in his genitals, arms and legs, back and chest.


By his 12th day in the hospital, gangrene had developed to such an extent that the man lost his legs, nine fingers and his penis.

Re:Priapism, Then a Blood Clot (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2806236)

That's disgusting, and more than a little off topic. I guess I should know better...time to browse at +1.

Re:Thank God! (1)

PD (9577) | more than 12 years ago | (#2806157)

Well actually, since I'm an atheist, you don't exactly express the sentiment I feel.

Re:Thank God! (1)

renehollan (138013) | more than 12 years ago | (#2806203)

The Witch is dead! The Wicked Witch is DEAD!

Or, as my young daughter would put it, "Phhhbt! Na-na-na poo poo!" which seams strangely more appropriate.

Sorry, but I had to indulge that bit of glee.

You Are Welcome (0)

Anonymous Coward | more than 12 years ago | (#2806204)

I think I speak for myself when I say

You Are Welcome

Is this a troll or something (2, Insightful)

theMAGE (51991) | more than 12 years ago | (#2805953)

At the very top of the page it was a link: http://ad.doubleclick.net/jump/N2613.osdn/B49638.2 ;sz=468x60;ord=101052438101052438

This is a bad joke. I will keep ad.doubleclick.net to 127.0.0.1 untill I find it on f***edcompany.com

Please submit a story for me (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2805961)

Who's Holding Back Broadband? [washingtonpost.com]

It is tailor made for slashdot. It talks about copyright, broadband, etc. I'm too lazy to submit it myself.

Good riddance (3, Interesting)

totallygeek (263191) | more than 12 years ago | (#2805970)

I hope they had the time of their life... -- Green Day


Ad banners have become an overlookable feature in most web pages. I would like to see further studies in targeted advertising. I mean, I hate the outdoors, pop music and fast food. Why show me ads for places to camp, discounts on CD-NOW, and contests with McDonalds?

Re:Bad Idea (0, Troll)

ScroP (536977) | more than 12 years ago | (#2806101)

I would like to see NO ads ever. Targeted ads woulds be even worse for a billiob reasons. Besides, who wants anyone tracking thier personal intrests anyway.

No human being needs an ad for anything. If a person wants something, they are intelligent enough to go out and find what they need.

Re:Bad Idea (0)

Anonymous Coward | more than 12 years ago | (#2806340)

> I would like to see NO ads ever

Simple. Stop reading the web, watching TV, going to movies... no more ads. Oh, and don't drive on the highway where there might be billboards. And, don't read magazines. Better not listen to the radio, either.

>No human being needs an ad for anything. If a person wants something, they are intelligent enough to go out and find what they need.

Wrong. The marketing machine needs to be able to create demand for things that no one even knows they need yet. They need your eyeballs. You will give them to us! To deny us your attention is un-american and almost certainly means you are a terrorist!

Re:Bad Idea (0, Flamebait)

szomb (318129) | more than 12 years ago | (#2806347)

I would like to see NO ads ever...No human being needs an ad for anything. If a person wants something, they are intelligent enough to go out and find what they need.

So when are you and your dormmates going to put down the bong and start paying for everything you read on the 'net that adveritising currently pays for? Even slashdot?

Re:Bad Idea (2)

Flounder (42112) | more than 12 years ago | (#2806352)

CmdrTaco! Over here! Here's somebody you can bill directly for the cost of running Slashdot! If he doesn't want to see the ads, let him pick up your bandwidth bill.

Me, I can ignore banner ads, popups, popunders, and whatever is needed. I just want free content, and I don't want my name/ip address in some tracking database.

Ad banners the most effective (0)

Anonymous Coward | more than 12 years ago | (#2806102)

I actually see ad banners. The popups, pop-unders, etc. I block or kill as soon as I see them, so I can't imagine an ad method I never see being better than one I do see.

Re:Good riddance (1, Insightful)

Anonymous Coward | more than 12 years ago | (#2806129)

Um, hello?

You can't wait for doubleclick to go away but you want more targeted advertising? The announcement was that doubleclick is stopping all targeted advertising and just dealing out untracked spots.

Is there any other reaction? (1)

KwisatzHaderach (138176) | more than 12 years ago | (#2805971)

Huzzah! And a great rejoicing went up through the land, and the lion laid down with the platypus.

<mumble>Intruding fascist scumbags.</mumble>

Data Collected (3, Interesting)

futuresheep (531366) | more than 12 years ago | (#2805972)

What will happen to all the collected data? Will they sell it? Keep it? Destroy it?

Re:Data Collected (2)

MrResistor (120588) | more than 12 years ago | (#2806346)

I thought they were selling it. Wasn't that their business model?

AWWWW! (3, Funny)

StefanJ (88986) | more than 12 years ago | (#2805973)

Gosh darn it, I so did love seeing lovingly crafted, hand-tailored advertising made just for me popping up on the pages I was viewing.

How the heck am I supposed to learn about products and services that I should be interested in now?

Stefan

one step closer (2, Insightful)

llamalicious (448215) | more than 12 years ago | (#2805974)

Hopefully this will start a trend in the downfall of web banners, popups/unders and shoshkeles. (ducks)
Don't get me wrong, I work at an Ad Agency, as their senior interactive developer, but the proliferation of advertising on the internet without supporting revenue streams has always seemed a little silly to me.
at least more common advertising mediums actually show positive ROI when executed well.

I don't care how innovative your flash banner, pop-under, or mouse trailer is, it's not going to make me more inclined to purchase your products.
True, it may build brand recognition, and increase word-of-mouth talk about a particular company or item, but where's the proof in the pudding?

Re:one step closer (3, Interesting)

Tackhead (54550) | more than 12 years ago | (#2806173)

> I don't care how innovative your flash banner, pop-under, or mouse trailer is, it's not going to make me more inclined to purchase your products.
>
> True, it may build brand recognition, and increase word-of-mouth talk about a particular company or item, but where's the proof in the pudding?

Hey, you were in the ad biz. You know as well as I do that an ad agent is a con man whose job it is to con his customers into thinking he can con his customers' customers.

As a marketroid once told a friend of mine, "If the customer leaves your site, having bought exactly what he wanted to buy, you haven't sold anything".

As I wish I'd been there to tell the marketroid - "Get the fsck out of my office." ;-)

temporary reprieve (5, Interesting)

markj02 (544487) | more than 12 years ago | (#2805975)

"The lift you get from that kind of profiling just isn't enough to pay all that extra data storage and process costs,"

Well, that's going to change. By analogy (to drag that up again), in 1981, USENET posters generally thought it would be impractical for a long time to come to put all USENET postings on the Internet. By the mid-90's, it had happened. You can bet that in the not too distant future, it will be so cheap to record and correlate all you on-line activities that no company will think twice about doing it--unless the law prevents them from doing it.

Their data (2)

Rev.LoveJoy (136856) | more than 12 years ago | (#2805985)

To whom? the highest bidder? Sure, anybody with savvy has been doing just what the author suggests, but we all know that the home users was DoubleClick's target market. What of their data?

Cheers,
-- RLJ

Are they really just shutting down? (5, Insightful)

Brett Glass (98525) | more than 12 years ago | (#2805989)

I'm sure that DoubleClick realizes that its tracking database, and the equipment and softawre that compile it, are valuable to certain unscrupulous marketers. It therefore seems highly unlikely that they would "just" shut down. It's much more likely that they'll sell it to another unscrupulous company. I won't stop blocking them yet.... Rather, I'll prepare to block whichever company (e.g. Naviant or Donnelly) buys their tracking system.

Re:Are they really just shutting down? (1)

dagoalieman (198402) | more than 12 years ago | (#2806265)

I think I'm more worried about the sale of the data that they've collected. I imagine they have several profiles that are linked to email addresses, etc. Heaven only knows what data is in those profiles. While mine is nothing shameful, I still would prefer no one has a profile for me...

.

Re:Are they really just shutting down? (1)

danielrose (460523) | more than 12 years ago | (#2806356)

profiles are quite often notoriously WRONG anyway. Consider how many sites you view, and how many have dblclick banners. While it may be a lot, there will still be a big chunk of your browsing habits missing.

You may find your profile says you browse porn 100% of the time, that or 0%!

Great news if.... (1, Insightful)

Anonymous Coward | more than 12 years ago | (#2805990)

Great news if Doubleclick flushes out its database of personal information.

A Big Score (1)

Renraku (518261) | more than 12 years ago | (#2805992)

As advertisers are getting more and more intrusive, this is a Good Thing. It will show that putting banners on webpages, no matter how intrusive, isn't really all that profitable. The bad part is, a lot of websites get paid by banner clicks, if companies stop offering pay-per-clicks, these sites will be in trouble.

Re:A Big Score (1)

blank_coil (543644) | more than 12 years ago | (#2806294)

"putting banners on webpages... isn't really all that profitable"

and later...

"a lot of websites get paid by banner clicks"

I'm confused. These websites get paid from ad banners that aren't really all that profitable? :)

Re:A Big Score (1)

Renraku (518261) | more than 12 years ago | (#2806330)

Well, people who run the webpages usually don't make much of a profit out of it, they simply earn enough to pay for hosting costs for their webpage, maybe a bit in pocket change (not sure how much if any).

Good one Timmah!!!1! (-1)

The Turd Report (527733) | more than 12 years ago | (#2805994)

Where is the -tag, you twat? They don't call him Timmah! for nothing. :)

They still sell ads (0)

Anonymous Coward | more than 12 years ago | (#2806001)

Just not targeted ones.

$$$ WIN MON€Y $$$ (-1, Troll)

Anonymous Coward | more than 12 years ago | (#2806012)

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Re:$$$ WIN MON€Y $$$ (0)

Anonymous Coward | more than 12 years ago | (#2806109)

You don't seriously expect people to fall for that, do you?

Where did your brain go?

Ahem... (2)

AFCArchvile (221494) | more than 12 years ago | (#2806025)

It's "doubleclick.net", not "doubleclick.com". Also, someone forgot to close their italic tag.

hmmm (-1, Troll)

Anonymous Coward | more than 12 years ago | (#2806030)

The New York Times

June 3, 1988, Friday, Late City Final Edition

SECTION: Section A; Page 32, Column 1; National Desk

HEADLINE: WARNING IS ISSUED ON COCAINE AND SEX

BYLINE: By LAWRENCE K. ALTMAN

BODY: In an unusual warning, doctors have reported the case of a man who injected cocaine into his urethra to heighten sexual pleasure and then, through ''extravagant complications,'' suffered gangrene that led to the loss of both legs, nine fingers and his penis.

The authors of the report, three psychiatrists from New York Hospital said it was not clear how the unusual cocaine use led to the complications. The doctors, John C. Mahler, Samuel Perry and Bruce Sutton, described the case in a letter in the current issue of The Journal of the American Medical Association.

The use of cocaine in the belief that it enhances sexual pleasure has often been reported. Several experts on sexuality and on drug abuse said they had heard of people rubbing cocaine on genital organs or injecting it into the urethra, the tube that carries urine out of the body. But they said it did not appear to be a widespread practice.

Undetected Infection Suggested

Cocaine use has been associated with a variety of medical problems including heart attack, stroke and death. But Dr. John Money, an expert in sexuality at Johns Hopkins Medical School in Baltimore, said it would be unusual for cocaine alone to produce the extreme complications. Dr. Money questioned whether some other factor, such as an impurity in the cocaine, might have been at fault.

Dr. Mahler said his team had considered that possibility but had no evidence to document it. He said his team had also speculated that the man might have developed an undetected infection or that attempts to treat him might have somehow led to additional complications.

Experts said cocaine would be absorbed into the bloodstream through the mucous membranes of the urethra as it would through any other mucous membrane, such as in the nose, and presumably would have the same effect.

Priapism, Then a Blood Clot

Dr. Mahler said the New York Hospital case involved a 34-year-old man who told doctors he occasionally squirted a cocaine solution into his urethra. The last time he did so, in June 1987, he suffered a persistent painful erection immediately after intercourse with his girlfriend. His priapism lasted three days and he sought medical help.

Soon afterward, he developed blood clots in his genitals, arms and legs, back and chest.

By his 12th day in the hospital, gangrene had developed to such an extent that the man lost his legs, nine fingers and his penis.

Well, it's something at least (2, Redundant)

M_Talon (135587) | more than 12 years ago | (#2806033)

Nice to see there's a business case out there now against profiling Internet users for ads. Too bad it will most likely be looked at as a fluke failure ("oh they charged too much, we'll charge less") that won't stop the practice. Doubleclick ultimately failed in this venture because they found themselves in a PR fiasco. They gave people a way to opt out, and a lot of people did it. If I was buying advertising, I wouldn't pay the extra for a service that was slammed in the news and that people could choose not to use. Doesn't mean some marketroid out there won't still think it's a great idea.

We haven't heard the last of the advertising profiles. There might be a light at the end of the tunnel, though. The decision will ultimately be decided by the Net surfers who choose to avoid intrusive advertising.

Re:Well, it's something at least (3, Insightful)

mikethegeek (257172) | more than 12 years ago | (#2806223)

" Nice to see there's a business case out there now against profiling Internet users for ads. Too bad it will most likely be looked at as a fluke failure ("oh they charged too much, we'll charge less") "

Advertising doesn't offend me. What does offend me, however, are ads that manipulate, or take over my browser (pop ups, pop under/overs, interstitials, scrollers). Most offensive of all are tracker ads that track my movements OFF the site that has the ad.

And it offended enough people for whole browsers (Mozilla, Konqueror) to be written with features specifically designed to halt this, if the user so chose.

As I said, I don't mind ads as a way to pay for content on a site, any more than I mind ads on TV and radio. But TV and radio advertisers learn NOTHING personally about me just for my action of watching/listening to any given show. They get my info only if I choose to give it, by responding to their ad.

Really, the whole internet advertising business killed itself by doing this. By collecting such information and making it available to their advertisers, it created the illusion that internet ads are LESS effective than any other form.

What I think is that this let the cat of truth out of the marketer's bag, that really ALL forms of advertising are routinuely ignored by a public that is increasingly bombarded and increasingly resistant. It's just that on TV and radio, the advertiser has no DIRECT, perfect statistics to back this up as they do with internet ads.

I believe once internet ads return to the same philospohy of TV, print, and radio ads, to make impressions and build recognition, rather than as a "buy me NOW!" button, they will be much more effective.

Damnit (-1)

Anonymous Coward | more than 12 years ago | (#2806038)

Congratulations again on italicizing the entire front page, you fucking incompetent nitwits.

If someone did that where I work, they'd be fired for gross incompetence and irresponsibility.

Dave Thomas, founder of Wendy's, dead at 69 (-1)

WeatherTroll (529760) | more than 12 years ago | (#2806045)

I just heard some sad news on talk radio - Dave Thomas was found dead in his home this morning. There weren't any more details. I'm sure everyone in the Slashdot community will miss him - even if you never ate at Wendy's, there's no denying his contributions to American culture. Truly a fast food icon.

Re:Dave Thomas, founder of Wendy's, dead at 69 (-1, Offtopic)

Phosphor3k (542747) | more than 12 years ago | (#2806198)

This IS true. Go check out CNN.com. I almost cried. Instead I just went and bout some Jr bacon cheeseburgers.

Re:Dave Thomas, founder of Wendy's, dead at 69 (0, Offtopic)

Anonymous Coward | more than 12 years ago | (#2806231)

Good idea. I'm going to go do that right now. I'm fucking starving.

FINAL CHANCE 2 WIN !(!)[!]{!} (-1, Troll)

Anonymous Coward | more than 12 years ago | (#2806069)

$$$ Win Mon€y $$$
THIS IS THE FINAL CHANCE, DONT WASTE IT

Welcome to the /. Moderators challenge 2002! You can win up to $1,000,000
Just by moderating this post to Score : 5, Insightful! It is that easy yet people are WASTING THIS EASY MONEY Just think what you could do with a million!

Instructions

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go to Goat Cash, Inc [goatse.cx] to claim your prize

$$$ Rules $$$

You must moderate it to Score 5, insightful or you lose.
Anonymous Cowards Can't Take part as they cant moderate
No Linux or Mac users allowed as this uses IE6's VB Verification Routines
Meta moderators are not allowed
Replys moderated up do not count
There are 10 chances, this is chance 10 of 10
Goat Cash Inc is handing out the prizes, if they fail to do so then sue them not us!

Good luck!

The Slashdot Team

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ATTN KLERCK: (-1)

CmderTaco (533794) | more than 12 years ago | (#2806074)

Please email me at h8edatslashdot@hotmail.com [mailto]

Everyone else... here ya go!

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Re:ATTN KLERCK: (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#2806268)

Someone needs to shoot that guy.

Hooray (0)

Anonymous Coward | more than 12 years ago | (#2806078)

I'm thrilled to see Double click take a dive. Now if all the other trackers would take their spyware and die, we would all be much happier.

In case you were wondering, I opt-out. Yes, that means you too!

Obvious to me... (1)

crandall (472654) | more than 12 years ago | (#2806079)

I'm working in the office space in Toronto that used to belong to Doubleclick's canadian offices.

We've had it since the end of november.

I'm guessing doubleclick hasn't been working on much since...

Banner Blind for Mozilla (1)

breon.halling (235909) | more than 12 years ago | (#2806083)

On a (slightly) related note, here's a link to Banner Blind [mozdev.org] (for Mozilla only). It's a little XPI that merely hides images of particular sizes.

Good for blocking banners, as the name would imply. ;)

100million tracking profiles... (5, Funny)

Alsee (515537) | more than 12 years ago | (#2806099)

Doubleclick claims they had upwards of 100million unique tracking profiles at the height of their run

And it's rumored to represent over 10million people!

-

Number Virus (-1)

CmderTaco (533794) | more than 12 years ago | (#2806104)

3 [goatse.cx]
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Largest Cookie Supplier (5, Funny)

DeadBugs (546475) | more than 12 years ago | (#2806120)

I believe they supplied more cookies than Nabisco

DIE (1, Redundant)

Sarcasmooo! (267601) | more than 12 years ago | (#2806121)

This is obviously not going to be one of my more insightful contributions, but DIE. DIE DIE DIE you horrible load of crap. Who knew before you that a 'trojan-esque', full frontal assault on personal privacy could ever be legitimized as 'harmless, wholesome, American, capitalistic marketing'. BUUURRRN.

Good timing with release of IE 6 (1)

PeterMiller (27216) | more than 12 years ago | (#2806131)

I know most readers here already block cookies, but for the 99.9% of the Internet users, this is waaaaaaaaaay to complicated, until IE 6 and presto: no more cookies.

Well, not exactly, but good enough to make Doubleclick crap thier pants and get into another line of business.....fast!

Thereby proving (1)

electroniceric (468976) | more than 12 years ago | (#2806135)

That it's much better not to have any measure of how well your advertising works (or doesn't work).

TV has much more subtle and less effective ways of tracking what people watch and what they subsequently buy. That's why they're able to make much more on ads that don't generate revenue.

this isn't the end of DC, it's only the end of.... (3, Informative)

mikester911 (223866) | more than 12 years ago | (#2806137)

their targeted segment of advertising.

i'm willing to bet large sums of money that they will still be serving ads, just not directly at you anymore....not that you noticed the difference anyway.

I'm surprised no one mentioned this (1, Informative)

Anonymous Coward | more than 12 years ago | (#2806141)

No need to add '127.0.0.1 doubleclick.com' in /etc/hosts, in Mozilla, you can go through a 5 page tabbed wizard which can be used to block connections to doubleclick.com, or so it seems. Read the documentation. You might want to pipe the output of tcpdump to a homemade script to make sure that it correctly blocks what you expect. Why hack a line in a config file when you can have it set up in Mozilla with a GUI interface? And you know that it will work until you do a clean reinstall of your browser, after which you simply repeat the operation.

Where can you get Mozilla? (0)

Anonymous Coward | more than 12 years ago | (#2806167)

Please please give me a web site of a Mozilla that is intended for actual use (not the ones at mozilla.org which they say are only intended for testing). I've looked for weeks and have only found test versions so far.

You could get Netscape 6.1 (0)

Anonymous Coward | more than 12 years ago | (#2806182)

(Yeah, I know you're trolling, but anyway...)

Re:Where can you get Mozilla? (0)

karma corruptor (533558) | more than 12 years ago | (#2806211)

when 1.0 comes out you can have your "for actual use" version. of course you will need to get it at mozilla.org [mozilla.org] .

Re:I'm surprised no one mentioned this (3, Informative)

J'raxis (248192) | more than 12 years ago | (#2806225)

Because if I block it in /etc/hosts its gone forever, to everything. Blocking it in Mozilla will not block it if, say, you download some filesharing program that has banner ads on it, or any other program for that matter.

Keep the 127.0.0.1 in your /etc/hosts ... (1)

uberchang (239765) | more than 12 years ago | (#2806143)

... you'll still need it. They are stopping their *targeted* ad program, not stopping all ads altogether.

TrollTrollTrollTroll TrollTrollTrollTrollTroll (-1)

CmderTaco (533794) | more than 12 years ago | (#2806148)

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Now can we get rid of those damn X10 ads. (-1)

CmderTaco (533794) | more than 12 years ago | (#2806165)

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Ugh (2)

British (51765) | more than 12 years ago | (#2806171)

Of all the dot-com failures that have happened over the last year, why couldn't DoubleClick be one of them? Why?

dc business plan: (0)

karma corruptor (533558) | more than 12 years ago | (#2806174)

"uh, you need to buy all of this neat-o hardware, so I can buy it at auction in a year or two..."

Spyware? (1)

schowley (415879) | more than 12 years ago | (#2806185)

I didn't even know who doubleclick was until I began cleaning out my cookies file. That's when I realized that most of the unwanted cookies were from doubleclick!

With all those doubleclick cookies on my system, it leaves me to wonder if the 100 million unique profiles are really all that unique.

Lick my gnads rogers67_1999@yahoo.co.uk (-1)

CmderTaco (533794) | more than 12 years ago | (#2806186)

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What REALLY happened... (5, Funny)

kryzx (178628) | more than 12 years ago | (#2806202)

What really happened is that doubleclick couldn't make money in private industry, so they targetted the people who were willing to pay good money for that information. They got a multi-billion dollar contract from NSA to continue and improve their profiling, provided they stop sharing the results with anyone else. So now all their activities are highly classified, and they have established a cover, or front business, to explain why they still exist. But you didn't hear it from me... oh crap, who is that banging on my door ---- and someone's remotely taken control of my computer ---- IT'S NOT TRUE, HONEST! I MADE IT UP! I DON'T KNOW ANYTHING!!!!! AAAaaaaaaaaaa........

Having read the article... (3, Informative)

dreamquick (229454) | more than 12 years ago | (#2806224)

Okay, after reading that article you get the impression that targetting ads based on data capture doesn't work.

First off because of the pain/cost of getting a decent level (read both accurate and large coverage) of data in the first place (e.g. i'd imagine if you were the sort who spends large amounts online frequently you would have opted out either through the regular channels or by simply ignoring all their attempts to track you)

Secondly because their clients couldn't justify the cost of buying a properly targetted ad with the return it generates (it cost approximately 400% more than the standard ad type but only gives an improved yield in the range of 200%-300% if you target it right).

When compared to regular mail advertising, banners will lose out because mail;

a) can be far more targetted/available for most demographics
b) has better coverage
c) has a better chance of being read rather than ignored, skipped or stopped by other means
d) available for most demographics

So what have we learnt from all this?

Well that dblclick may have the technology but the customers will not buy despite the promises, or perhaps the fact that the cost increase was not proportionate to the performance increase. Instead their consumers preferred to go with a random assortment of less targetted ads.

Well that's marketeers for you!

WE WILL MISS YOU, (-1)

Genghis Troll (158585) | more than 12 years ago | (#2806246)

sweet, sweet, Doubleclick. After all the good you have done for the world, I had thought you would live forever. There is no justice.

Almost time to go home (-1)

CmderTaco (533794) | more than 12 years ago | (#2806271)

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Damn, I sent the last one HTML... :-( (-1)

CmderTaco (533794) | more than 12 years ago | (#2806282)

[goatse.cx]
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Not THIS TIME THOUGH!!!

What kind of research? (3, Funny)

RareHeintz (244414) | more than 12 years ago | (#2806291)

...shifting from a media company to research and development for online ventures.

Hey, maybe they'll discover a way to make money on web content.

OK,
- B

DoubleClack (0)

http101 (522275) | more than 12 years ago | (#2806302)

THANK GOD! I'm tired of having myself subjected to the minutely assault of DoubleClick's crap. I know why no one wants broadband: No one wants the ads rammed down their throats. In fact, if we add more speed to the internet, that's just a fraction of the speed we get to use since ads take up the most bandwidth. I can't tell you how much their ads pi$$ me off. - well, them and www.x10.com

hallelujah! (0)

Anonymous Coward | more than 12 years ago | (#2806312)

ding dong, the witch is dead!

Idea (2)

scott1853 (194884) | more than 12 years ago | (#2806319)

There needs to be a website where people can post what they need, and then the advertisers can browse the listings and send a message about the relevant products they offer.

Nevermind, I know that would fail, it would rely too heavily on ethics and honesty.

ugh... some points (5, Informative)

zama (244613) | more than 12 years ago | (#2806350)

DoubleClick is NOT leaving the adserving business. Just the Intelligent Targeting product. DoubleClick will still use cookies, still serve ads using targeted information (each host website can dynamically insert key-values into the ad tags for targeting purposes - demographic or behavioral information that can be targeted to).

What DoubleClick is no longer doing is taking traffic data and putting into a big consortium to find interest segment associations and targeting. This is the exact same thing that offline marketers do - you apply for the credit card and buy a sweater at Gap, that goes into a db with your age and location and other info. That info is then contributed to a data pool which also has purchasing habits of Pottery Barn, Ikea, William Sonoma, etc. The various members in the consortium can then purchase lists of various demographics for targeted direct mailings and catalogs.

I don't think the info is sellable - what good is someone else's cookie data? It's not like you'll be able to serve ads to a doubleclick cookie unless you somehow take over the domain. And there's no personally identifiable info in that database either.

.bartacus
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