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You Look Like You Need a Guinness

michael posted more than 12 years ago | from the running-man dept.

Movies 226

prestidigital writes "This is a great fictional advertisement (high bandwidth) for Guinness. I say "fictional" because it is from the movie Minority Report. You may recall that Steven Spielberg is known for heavy branding in movies ala the opening scenes from Back to the Future (Burger King and Pepsi plastered all over). Well, apparently he has taken it a step further by weaving it into the very fabric of the plot in Minority Report. Cool ads if you can afford to wait for them. Lexus is good."

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Personal Ads? (2, Insightful)

OutRigged (573843) | more than 12 years ago | (#3795052)

I don't know about anyone else.. But personally, I'd hate having an advertisement call me by name. Or advertisements that scan my eyes, and track me.

How about walking into a store, and having a big ad greet you? I don't think so.

Anyone agree?

Re:Personal Ads? (2, Interesting)

Eythian (552130) | more than 12 years ago | (#3795060)

Anyone agree?

As with many things, its a trade off. On one hand, with the sort of thing in the movie, they know what you get last time and could help you find something similar. Many people would find this sort of thing convenient (provided it wasn't too annoying like, say, a paperclip could be). However, speaking for myself, the privacy aspect would be worrying. It removes the voluntary part of submitting information. Kind of like the online newpaper registration systems, only so ubiquitous that it would be impossible to avoid.

Re:Personal Ads? (1)

wuzoe (28694) | more than 12 years ago | (#3795192)

The Secret to not having to log into news sites:
Don't go to them.

The Secret to not being eye scanned in a store:
Don't go to that store.

I have the right to say you must let me video tape you if you want the priveledge of entering my store.

Purely public places are a different matter, (i.e., public property like streets and parks, not just "public" places like privately owned stores and malls,) but I'm sure the laws can be easily written so that you implicitly agree to whatever the govt wants in exchange for the "priveledge" of being there. (Like, for example, giving "implied consent" to taking a breathalizer test in the future when applying for a driver's liscence.)

-- W

Re:Personal Ads? (1)

VEGx (576738) | more than 12 years ago | (#3795062)

I hate adds in general. Except for some. I like the adds if they are about products I would NEVER buy! Advertise or not.

Re:Personal Ads? (1)

showboat (205494) | more than 12 years ago | (#3795089)

That's not how you spell it.

Re:Personal Ads? (1)

Zurd3 (574979) | more than 12 years ago | (#3795082)

Definitely I wouldn't like it.

On the other hand, I keep thinking about this after seeing this movie that we might feel more secure if these systems can log when they saw you and in doing so, whatever happens to you, we could know where you were last time, like helping the cops to track you. Or imagine you lost your kids or your little brother in a big mall, this will proove very usefull.

I really think it would provide a feeling of security.

I am wondering if Spielberg has been paid for adding all these commercial in Minority Report or did he add them by his own without asking the company. Because he could have made big bucks in asking the company to add his commercials!

Re:Personal Ads? (1)

Ziviyr (95582) | more than 12 years ago | (#3795138)

On the other hand, I keep thinking about this after seeing this movie that we might feel more secure if these systems can log when they saw you and in doing so, whatever happens to you, we could know where you were last time, like helping the cops to track you. Or imagine you lost your kids or your little brother in a big mall, this will proove very usefull.

Don't worry little brother, big Guinness is watching you.


Anonymous Coward | more than 12 years ago | (#3795208)


Re:Personal Ads? (1, Insightful)

Anonymous Coward | more than 12 years ago | (#3795442)

I dislike current aggressive advertising, even if it is not directed towards me personally.

Considering what a long tradition pushy and loud advertising (as well as salespeople) seem to have, there must be a target group that responds to this type of thing.

In fact, maybe I'm a freak, because I consider all of the methods of influencing people suggested by Dale Carnegie obnoxious. Then again, I'm not an American, and I find typical American social customs extermely uncomfortable, so it may be a cultural thing.

While I hate the privacy implications of targeted advertising, at least it would keep advertising directed towards me subtle and informative.

They already refrain from that (2, Informative)

mikosullivan (320993) | more than 12 years ago | (#3795614)

That was one aspect of Minority Report that I found unrealistic. Companies already refrain from publicly flaunting their knowledge of you. For example, for a short while a lot of Pizza Huts answered the phone with "Hello Mr. Smith, would you like another large thin-n-crispy with mushrooms?" They quickly found out that customers didn't like that and stopped doing it.

That's not to say they don't have or use their knowledge of you, they've just found that people like to maintain their illusions of privacy.

1st Pint (0, Funny)

ZaneMcAuley (266747) | more than 12 years ago | (#3795055)

1st Pint :D

i r drubnk (-1)

on by (572414) | more than 12 years ago | (#3795063)

i dont needd any more beere - hehewhae

Manipulating the mindless masses (3, Insightful)

Anonymous Coward | more than 12 years ago | (#3795066)

If advertising is really about 'informing' the public to make 'rational' decisions, then why do advertises need to:

1) Employ psychologists who don't have an ounce of ethics in them
2) Have music in their adverts
3) Advertise over and over again when we all already know about their product
4) Spend double-digit percentages of their company's money on advertising
5) Have little in the way of actual information in their adverts, and instead just try and sell an image

The reality is, people are ignorant and highly controllable. Society is a socio-economic machine; there is no rationality nor any real understanding of how it works. Each individual mindlessly functions in relation to the little corner which they face on a day to day basis, and will decieve themselves into accepting and doing whatever they're tricked or pushed into thinking will make them personally more secure.

"Microsoft". Need I say more.

Re:Manipulating the mindless masses (1, Flamebait)

Stiletto (12066) | more than 12 years ago | (#3795079)

Nobody ever said advertising is about informing the public. Sorry, you lose. Good points though, but they arent really news to anyone.

Re:Manipulating the mindless masses (0)

Anonymous Coward | more than 12 years ago | (#3795148)

Economists & economic theory.
You lose barb-giver

Re:Manipulating the mindless masses (2)

Chris Pimlott (16212) | more than 12 years ago | (#3795096)

If advertising is really about 'informing' the public to make 'rational' decisions

Wow, who ever told you that? If any marketroid ever told you that with a straight face, rest assured he bust out laughing the instant you were gone.

Seriously, though, you don't get any points for tearing down an argument that no-one made.

I beg to differ... (1)

BrokenHalo (565198) | more than 12 years ago | (#3795204)

There are several marketroids I can name who sincerely believe their own bullshit. It's why I've put marketing pretty close to the top of my personal list of 10 most contemptible occupations (I'll give you a hint: it ranks just below politics)...

Re:Manipulating the mindless masses (1)

Anonymous Coward | more than 12 years ago | (#3795107)

"Microsoft". Need I say more.

Well done, you'll get moderated up for the typical slashdot microsoft jab. But look up, how many sourceforge ads are on slashdot doing exactly the same things you have listed?

Advertising is not about helping people make rational decisions, it's about persuading people by emotional means.

Re:Manipulating the mindless masses (1)

Elvises (262761) | more than 12 years ago | (#3795114)

Repetitive commercials are part psychology, but there is some rationality behind a consumer's decision to go with a heavily advertised product.

More adverts = more money the company spent on adverts
More money company spends on adverts = more money company (hopefully) has
More money company has = more money they received in revenue because they had a quality(?) product

When was the last time you bought a product you had never heard advertised?

Re:Manipulating the mindless masses (1)

Ziviyr (95582) | more than 12 years ago | (#3795133)

When was the last time you bought a product you had never heard advertised?


I mean, yesterday when I bought 50 mini CD cases. I don't recall ever seeing CD cases advertised, let alone mini CD cases.

Re:Manipulating the mindless masses (1)

GigsVT (208848) | more than 12 years ago | (#3795165)

When was the last time you bought a product you had never heard advertised?

I buy surplus electronics all the time, yesterday I bought a truckload of lumber from a place that runs no ads, last week I took my cat to a vet that runs no ads.

In fact, I can't really think of much I have bought in the recent past that does have ads running, at least not durable goods.

As consumables go, I buy mostly store brand items, only going for the name brand when the store brands just aren't as good quality (Got to have real Coke, that store stuff isn't the same).

I think TV advertising is mostly BS, it may be effective for certain products that have wide appeal but not many people know about, but those are few and far between. (PeoplePC comes to mind, back when they were running ads)

For example, I don't think some dude telling people "Up Yours" makes me want a 7UP, but I guess there could be subtle effects that I am not aware of.

I work in the packaging industry, and I think that sort of "on the shelf" advertising is much more important, especially for quasi-commodity items, like food and grocery store type goods.

Companies pay for very expensive packaging sometimes, with metallic inks and special colors, they pay for the premium shelf spaces in the stores, etc. I think that sort of more subtle advertising is a lot more important for consumable goods companies, and I'd bet that gets a lot bigger chunk of their budget than other types of ads, in most cases.

Re:Manipulating the mindless masses (0)

Qrlx (258924) | more than 12 years ago | (#3795205)

For example, I don't think some dude telling people "Up Yours" makes me want a 7UP, but I guess there could be subtle effects that I am not aware of.

That explains the popularity of rather nicely.

Re:Manipulating the mindless masses (3, Insightful)

Sycraft-fu (314770) | more than 12 years ago | (#3795140)

Ah ha, we have yet another master-of-the-BLINDINGLY-obvious AC. Yes, Sherlock, ads are about pimping a particular product and NOT about providing true and accurate information to the public. What tipped you off?

Look up advertising in the dictionary some time: "to call public attention to especially by emphasizing desirable qualities so as to arouse a desire to buy or patronize". Hell, even ad agencies don't pretend like they are trying to spread the truth or inform the public. They know what they are doing: selling products.

As to the rest of your rant, take a psychology class or three.

It amazes me that this sort of thing gets modded up.

Re:Manipulating the mindless masses (1)

ndanger (589194) | more than 12 years ago | (#3795239)

Maybe it's blindingly obvious that advertisers are out to trick us, but that doesn't mean the point is invalid.

Capitalism is based on the premise that the informed consumer will pay fair value for a commodity. Advertising seeks to create new value: "coolness."

Most people hate monopolies because they are bad for the economic system (at lesat it seems that way when ever Microsoft is mentioned). Maybe we should hate advertisers, too.

Re:Manipulating the mindless masses (5, Insightful)

miffo.swe (547642) | more than 12 years ago | (#3795141)

Much of Microsofts success lies in the fact that when all other was focusing their advertising towards the techies Microsoft went to the PHB's. Since the PHB's know sh*t about computers they are much easier to trick. Brainwashing works best to implant ideas and urges when the recipient is not aware of the product or service.

yhbt. yhl. hand. (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#3795157)

Excellent troll [] btw. People flock by the half-dozen (so far) and counting !

Re:yhbt. yhl. hand. (0)

Anonymous Coward | more than 12 years ago | (#3795188)

It wasn't a troll. And economists do say those things.

Informing? (2, Informative)

mikosullivan (320993) | more than 12 years ago | (#3795426)

Where did you get the idea that advertising is usually supposed to be rational? I've never heard anyone in the industry claim that. Advertising is generally about awareness: make the consumer aware of the product so that when the time for a possible purchase comes along the product is in the consumer's mindset. That's why there are so many car commercials. Nobody expects the commercials to actually make someone want to buy a car. Only a tiny fraction of the audience is expected to even be interested. The intent of the ads is that for that small fraction of the audience that actually is thinking about getting a car, indeed for the even tinier fraction that is thinking of getting a car in that product class, the ad puts the car into the consumers' mindsets.

There are also other intents of advertising, including the occasional rational decision type... check on trade journal and you'll see a lot of ads with a lot of real informational content. Image is, of course, another popular objective (Pepsi comes to mind).

Sources? (1)

mikosullivan (320993) | more than 12 years ago | (#3795449)

4) Spend double-digit percentages of their company's money on advertising

You got a source on that claim? I've never heard of any company doing such a thing. Advertising is much smaller percent expenditure than people seem to think. One of my marketing professors said that for most consumer products the percent of annual spending for the whole company is around half a percent.

Re:Manipulating the mindless masses (0)

Anonymous Coward | more than 12 years ago | (#3795483)

When creating advertising, marketers are only looking at what works.

Part of the problem with this is that when creating advertising that appeals to a certain target group, the result is something that others find extremely annoying.

The only case where ethics comes into play is when a knowledgeable person would recognize an advertisement as obviously deceptive (Oracle, unbreakable). Even that, advertisers currently get away with, which I think is wrong.

Ahh! (3, Funny)

miffo.swe (547642) | more than 12 years ago | (#3795067)

The best beer in the world. Really beats american beer, thats to much like making love in a canoe.

(Fucking close to water)

Re:Ahh! (2)

Fat Casper (260409) | more than 12 years ago | (#3795095)

It is kind of sad- nice animation, but Guinness sells itself.

It's also kind of sad- nice old joke, but there are so damn many good breweries around here it's like Christmas every time I go to the grocery store. Even if the other half of what they carry is just cans of rice.

Re:Ahh! (0)

Anonymous Coward | more than 12 years ago | (#3795117)

Wanna a clue? This American beer [] takes mass market Guinness to the cleaners.

Re:Ahh! (1)

hucke (55628) | more than 12 years ago | (#3795139)

No, the best beer in the world is Chimay Grande Riserve ("Chimay blue label").

Re:Ahh! (0)

Anonymous Coward | more than 12 years ago | (#3795179)

I'll toast to that, brother.

Re:Ahh! (0)

Anonymous Coward | more than 12 years ago | (#3795684)

Chimay rocks!

Re:Ahh! (0)

Anonymous Coward | more than 12 years ago | (#3795189)

that joke was funnier before it was beaten like a stepchild. also it was funnier before americans had the microbrewery revolution, and good american beer became relatively easy to find.

Re:Ahh! (1)

miffo.swe (547642) | more than 12 years ago | (#3795215)

Thats very much possible but all we ever see in Sweden of american beer is budwiser and such. In movies and series budwiser is all thats presented. Drew is another chapter, thats a beer id like do have in my fridge ;D

Re:Ahh! (2)

waytoomuchcoffee (263275) | more than 12 years ago | (#3795305)

Times have changed in the States. If you are in San Francisco, ask one of the zillion slashdotters here to bring you to a real bar/pub [] sometime.

Re:Ahh! (2)

Paul Jakma (2677) | more than 12 years ago | (#3795328)

guiness isnt beer - it's stout.

Re:Ahh! (2)

waytoomuchcoffee (263275) | more than 12 years ago | (#3795640)

Stout is just a subset of beer. Stout just means "strong".

Close but no cigar. (1, Funny)

Anonymous Coward | more than 12 years ago | (#3795075)

It'd take truly excellent advertising to get me to install quicktime.

stuff to come (5, Interesting)

Ankou (261125) | more than 12 years ago | (#3795077)

You can already see that this kind of advertising is soon to come. Ya get hundreds of email spam with your name on it and you get tons of phone calls a day congradulating YOU for being accepted for a new low rate card. How many of you agree that if not the eyes being scanned, there is at least this huge war for the eye balls at every website you go to. Remember those obnoxious flash adds, flashing adds, adds that run all over the page you are trying to read, and not to mention the ones with audio. I think there is a line that consumers are going to put up with. We have been pounded and proded by product placement in every single medium we use, and there is a point where you start to loose customers who get pissed off with this invasion of sanity. Hopefully people will speak up before the ads in this movie become a reality otherwise I am going to start wearing mirror sunglasses.

Re:stuff to come (2)

Ziviyr (95582) | more than 12 years ago | (#3795125)

We have been pounded and proded by product placement in every single medium we use, and there is a point where you start to loose customers who get pissed off with this invasion of sanity.

I've been boycotting heavy advertisers for a while now. No purple pills for me! Not even while driving around a mountain in an SUV or quilting toilet paper!

Re:stuff to come (0)

Anonymous Coward | more than 12 years ago | (#3795184)

the best part about the purple pill is the way they've been switching everybody over to the new purple pill... which isn't more effective in studies, has higher incidence of side effects.... but still has patents which protect it. the original purple pill on the other hand, is now legally cloneable.

Re:stuff to come (1)

pangu (322010) | more than 12 years ago | (#3795183)

I doubt mirrored sunglasses would help a member of Minority Report's society. If you watch the scene where all the people get off the subway you'll see a woman getting scanned even though her eyes are closed. She is in the lower left of the screen.

I did notice some ads in the movie... (0)

Anonymous Coward | more than 12 years ago | (#3795078)

...Lexus being the prime example.
However, how do they plan to advertise other items presented on the page?

"Reebok - best running shoes for when you *really* need a fix of "clarity.""

"Lexus - Kicking the window is the only way out when the feds are on your ass."

Highly futuristic version (2, Funny)

Qrlx (258924) | more than 12 years ago | (#3795087)

Well I tried to watch the ad. It was there on my desktop. It starts off with a Guinness and some birds flying around in the top or something. Then, the screen goes all digitized and the soundtrack sounds like a modem trying to connect. Then, Windows tells me that QuickTime has caused a fatal error and must close.

All this because Mozilla is still downloading the file while I tried to watch it. Maybe I need to un-cap my cable modem. Or turn off Kazaa. Or just take all the pr0n out of my Kazaa folder, that seems to be over half of the traffic.

I wish I were drinking a Guinness right now, but Fat Tire Amber ain't too bad.'

Whoo Hoo! I got the Score +1 Bonus check box!

Re:Highly futuristic version (2)

Fat Casper (260409) | more than 12 years ago | (#3795103)

Oh. I didn't know there was sound to it. I'm not going to download any plugins today, though.

And as great as Guinness is, I prefer Murphy's.

Re:Highly futuristic version (1)

pyite (140350) | more than 12 years ago | (#3795169)

Hah! Murphy's isn't even brewed in Ireland, it's brewed in Holland by Heineken. Nothing at all comes close to Guinness, well, maybe something like Papizan's Toad Spit Stout but anyway...

Re:Highly futuristic version (1)

brsett (169637) | more than 12 years ago | (#3795242)


And if you're talking about their Stout, may I suggest Samuel Smith's.

Re:Highly futuristic version (1)

CptNerd (455084) | more than 12 years ago | (#3795395)

Works quite nicely on my Mac.

Say, you don't think Microsoft stole a beta version of Quicktime, do you? What am I thinking, of course Microsoft only steals the best.

Maybe your copy of Quicktime is just sensitive, and knows you really don't like it.

Man, that's slow (3, Funny)

Anonymous Coward | more than 12 years ago | (#3795091)

I've had 3 Guinesses this morning in the same time it took that clip to load. And that that includes settle time. ;->

Not Spielberg... (3, Informative)

Richard5mith (209559) | more than 12 years ago | (#3795100)

Except of course that Back to the Future was co-written and directed by Robert Zemeckis and it was just Spielberg's production company (Amblin).

Trolling 101: Building the Perfect Troll by pwpbot (-1, Offtopic)

Anonymous Coward | more than 12 years ago | (#3795102)

A while back Don Henley created an album called Building the Perfect Beast His first solo album it surprised many with tracks like Sunset Grill All She Wants To Do Is Dance my favorite Driving With Your Eyes Closed and Jon Katzs favorite Boys of Summer I was listening to this album on illegallyripped MP3s while reading the Slashdot trolls and started brainstorming what would make the perfect troll This article serves as a directed introduction to building the perfect trollFirst we need to define trolling This is harder than it sounds because everyone has their own definition of a troll or better their own definition of a good troll I am going to use multiple definitions to create a very broad ideal of the term troll Any post that meets ONE of the definitions below is considered a trolla A message widely regarded as an annoyanceb A message which insults the editors with no regard to meritc A message which flames another user for their viewsd Any message which is designed to enrage the standard slashdot userFor the purposes of this post a good troll is one that spawns many angry responses There are other sides of trolling such as crapflooding which do not generate any responses usually These sorts of trolls are out of the scope of this articleThere are 6 dimensions of a good troll annoyance arguability subtlety topicality logicality and permeance By NO means should a good troll use only one dimension although some dimensions are inherently contradictory using as many as possible will result in a good trollAnnoyanceThis is the allstar of the troll spectrum Racial comments page wideninglengthing misinformation deragatory comments etc all are considered an annoyance But be careful The common pitfall is the annoyance is used to frequently and too loudly Subtlety is a necessity if you are going to use this with any sort of success read more about this below Here are some examples of good and bad annoyancesBad You stupid fucking nigger Im going to kick your faggot ass if I ever see you you shitface cocksucking animal This will be modded down immediately and will probably not be responded to This message will largely be ignored thus limiting the troll affectPosting factual inaccuracies is great when combined with annoyance the Slashdots will fall over themselves correcting your every moveGood Its posts like these that question the education system of America If you were paying any attention at school you would know that the South won the Civil War because of their views no slavery It was Abraham Lincolns last stand at Gettysburg that caused Slavery to go awayMaking references to your education as proof that you are right is excellent especially when in your troll you make it obvious that you dont have anyBad I studied this topic in great depth when writing my PhD thesis at MIT As it turns out the limiting factor of sorting function with completely randomized data Good Oh I took a class about this at the DeVry Institute According to the reseptionist notice intentionally bad spelling the integral of ex2 is ex so its got to be rightArguabilityPosts such as You fucking faggot Im going to kill you has no element of arguability You want to post a view in an inflammatory way that will incite a great argument There is a right way and a wrong way to doing this Usually if you are outright cursing at the poster or editor its the wrong wayExamplesBad You worthless piece of horseshit Your views are wrong jackassGood This study post link to mostly irrelevant and offtopic study indicates there is a strong correlation between deviance and Linux usersDrawing illogical conclusions based on incorrect statements is a great way to instate a nerd riot ExampleGood When ESR said that Windows is losing clientelle he used intentionally bad grammar which is inherent proof that his ideals are flawedPermeanceQuestion If a troll posts a troll and no one reads it is it still a troll Answer NoA troll can only have so much longevity I call this principle permeance Permeance is judged by the number of people who will see and read a post and to a lesser extent respond to it Good formatting grammar and spelling all contribute to a posts permeance but the real factor is contentMost of you spend a lot of time reading at 1 presumably so you will know that a fair amount of racist and antisemetic comments are posted Most Slashdot users will not see these because they are at 1 klercks PLP and PWP are ultimately a failure because few see themTo maximize permeance you have to 1 Sound like you now what you are talking about 2 Sound like you have a stake in your point of view maening you care about what you think and 3 Express it without homophobia any sort of racism and discrimination You will see that trolls at 1 and even 2 use this principle You will see that trolls at 0 and 1 do not use this principle This brings us toFirst Fundamental Theorem of Trolling Anonymous Cowards by definition rarely succeed in posting a good trollSecond Fundamental Theorem of Trolling If an AC succeeds in a good troll it would even be better if it were posted at 1 or 2 by default SubtletyCertain posts SCREAM This is a troll Please ignore it These are not successful trolls As a troll your every urge is to scream YOU FUCKING FAGGOT HOW CAN YOU THINK THE WAY YOU DO to the Slashbot homos Resist this at every cost You need to diplomatically insult them Its hard I know but it will result in success GOOD PHRASESYou should know by now that Havent you learned anything from eventWhat a stereotypical viewWas this post sarcasticI cant believe the level of ignorance of that point of viewTopicalityThis is a nobrainer and therefore Im not going to spend much time discussing it Why do you think BSD is Dying trolls rarely get responses when they are posted under one of Jon Katzs articlesLogicalityDid I make that word up Probably But its principle is still important use every logical fallacy that you know of when writing trolls Jump to illogical conclusions Misquote or misrepresent parents posts when responding Make references to studies linking them to a 404 not found page You get the idea This one isnt hard to introduce but its wildly successful in getting Slashcock responsesThis is a brief introduction to the good trolling Soon I will post an article about combining dimensions and look at some good and bad trolls in the past


Back to the Future? (1)

taeric (204033) | more than 12 years ago | (#3795106)

Maybe I just don't get the quote, but why is it said that Speilberg is known for heavy branding due to Back to the Future? He didn't direct that.

I understand that it is now just accepted to hate the guy, but that seems to be going out of the way a bit. Unless, of course, I am missing something. (Most probably)

Re:Back to the Future? (0)

Anonymous Coward | more than 12 years ago | (#3795212)

no, that was just slashdot being idiots. Spielberg was Executive Producer of Back to the Future, which does involve securing funding, so it's possible he made the deals... but it's more likely that the Director had to okay it before he even pitched it to the various brands.

also, looking at his filmography [] i don't see huge amounts of commercial endorsements at all.

Re:Back to the Future? (1)

BrokenHalo (565198) | more than 12 years ago | (#3795236)

Maybe it's trendy to bag Spielberg at the moment, but now that I've finally got round to seeing Lucas' Star Wars Episode 2 (last night), I'd say Spielberg is preferable...

Hey, that add worked! (3, Informative)

Rhinobird (151521) | more than 12 years ago | (#3795112)

I don't want just ANY Lexus now...I want the one in the movie. How about commenting on the cross promotion prevelant. In this month's Popular science is an article about that Lexus that Mr. Anderton drives around in. How about commenting on that: advertising disguised as news?

Pith (1)

Archon-X (264195) | more than 12 years ago | (#3795113)

Just returning from the movie, my opinion was that it was pithy. Great ideas, but no substance.

and for that matter, i just had to wonder if more effort was spent branding the movie as opposed to creating a 'beleivable' experience.

..besides, if coke has its way, there's not going to be any pepsi in 2054 :D

Oh, so horribly worng... (5, Funny)

tlambert (566799) | more than 12 years ago | (#3795122)

Going into the store with you significant other...

"Ah! Joe Johansen! Good to see you again! We just received a new batch of KY in butterscotch, your favorite flavor, according the Basking Robbins!

We know you normally buy KY down at Big Al's Porn Shoppe on 32nd, but this store is 4 blocks closer to your home, and we know how awkward it is to get those 50 gallon drums home on the public slideway! Why not have one of our friendly clerks help you out to your car with one of the store's hand-trucks? Remember, we provide free curb service, where Big Al's doesn't!

How is Millie, your Yak, by the way? Has the infection she had responded to the Penicillin you purchased two weeks ago from Bob's Veterinary Supply? Is she still down in U-Store-It Storage Unit #15? We have a co-marketing agreement with U-Store-It, where if you buy from us today, you will get 5% off your next month's rent!


[and on and on...]

Uh, no thank you!

Wow, way to 'date' a movie. (1, Insightful)

Anonymous Coward | more than 12 years ago | (#3795126)

In 50 years, at least half of the companies listed won't even exist any more, and anyone looking back at Minority Report will laugh at its childish view of the future. Once again, we're doing what they did in the 50s-80s, and expecting that the future will be all advanced, we'll have hovercars, video projections everywhere, etc.. I mean, see Back to the Future II. That was considered 'realistic' at the time, but it's just a piece of crap that we laugh at now.

In another 50 years when Pepsi is called Hypermegaglobaldrink and Lexus are the cheapest brandname on the planet, we'll have a good old laugh, just like we do at PanAm being in '2001'.

Re:Wow, way to 'date' a movie. (1)

actor_au (562694) | more than 12 years ago | (#3795258)

Yeah thats what happened in Blade Runner (also losely based on a Philip K Dick Novel/short story)and Terminator 2. Atari purchased the rights for placement all over the place, they were gone in less than 20 years, almost 30 years before the movie was set.

Re:Wow, way to 'date' a movie. (0)

Anonymous Coward | more than 12 years ago | (#3795370)

Perhaps it makes things dated (like anytime I see a Pan-Am flight in a movie)...but it's still better than totally fictional companies. If the company is gone, then it becomes "fictional"...but still existing companies are still relevant.

Actually, Atari as a brand name still exists, just not as an independent company. In fact, the logo is all over the U.S. release of Neverwinter Nights, and the new Test Drive, etc.

hells bells (2, Interesting)

savbill (583728) | more than 12 years ago | (#3795127)

what the fuck - lexus sucks dogs farts. beemers are the only way to spend serious money. fuck commercials, fuck adverts, fuck capitalism, eat the rich, fuck their children, die, die, die!

Re:hells bells (1)

soupforare (542403) | more than 12 years ago | (#3795154)

uh, what?
BMWs aren't eactly low-coinage vehicles my friend. While I detest capitalism as much as the next misanthropic nihilist, communism will not work with a one-race-society.... especially hoomans.
I suggest we kill all the hoomans and start over! ^_^

BTW, I paid nothing for my Toyota pickup and she has 211000 miles on her, the engines never been apart yet is still within new engine specs for leak and compression.
Screw the germans, screw the yuppie toyotas(lexus). Huzzah for all the 80s japanese vehicles!

Re:hells bells (0)

Anonymous Coward | more than 12 years ago | (#3795210)

222,000 miles in a minimum of 22 years? (you didn't say which year in the 80s she's from). Did you buy the forever-in-demand granny car? I put 200k miles on a car in 5 years flat.

Re:hells bells (1)

TenderMuffin (319798) | more than 12 years ago | (#3795261)

yeah uhh lexus is made by toyota, just like acura is made by honda. opening up the hood on any lexus will give you proof, if you need it

Lexus ALWAYS trying to break into the top 3... (1)

Viewsonic (584922) | more than 12 years ago | (#3795405)

But BMW, Benz, and Jaguar will never let them into that top 3. They'll always be a 2nd tier luxery car with the Infinities.

Who cares (2, Insightful)

nemesisj (305482) | more than 12 years ago | (#3795132)

I personally LIKE it when a movie set in our time period and our world uses branding on its set. Which one is more believable "Mom, I'm going down to the drugstore to buy a Super-Duper-Cola" or "Mom, I'm going down to the drugstore to buy a Coke"? Using fake brands in movies breaks my suspension of disbelief and annoys me. Same goes for video games.

Or not (2)

No Such Agency (136681) | more than 12 years ago | (#3795472)

Personally, I liked the approach in "Repo Man" - they couldn't get any product placement $, so all products in the film were given generic labels: for example, "BEER".

Re:Who cares (0)

Anonymous Coward | more than 12 years ago | (#3795520)

There is a difference between using real brands where it is natural and product placement. The latter is annoying, the former you don't pay any attention to.

As for sci-fi movies and fake futuristic advertisements, I much preferred the ones in Robocop 2 (IIRC), for humor value. You know, sunblock 2000 and that anti-theft device..

Er, what's wrong with this picture: (2)

Nailer (69468) | more than 12 years ago | (#3795145)

Reebok. An ad shows clothing that changes color as runners exert themselves more vigorously. Consumers can program their clothing with the latest fashions by downloading directly from Nike.

Re:Er, what's wrong with this picture: (0)

Anonymous Coward | more than 12 years ago | (#3795294)

yes i saw that 2 i was like wat the hell

Philip K. Dick to the Meta (5, Interesting)

localroger (258128) | more than 12 years ago | (#3795146)

The ads targeted by retinal scans appeared in several PKD stories (though not, notably, The Minority Report itself). This movie is the best PKD adaptation ever; the things which were added to flesh it out to movie length are almost all taken from other PKD works.

If PKD were still alive he would be laughing his ass off at the product placements in this movie; not only are the ads portrayed as he envisioned, the moviemakers actually used the techniques being portrayed to help pay for the movie portraying them.

On second viewing I also have to say that the "not too futuristic future" is more different from ours than it first appears. Every flat surface in the movie's public space is a monitor showing ads. Even the cereal box! (That was soooo Philip K. Dick.) While The Gap might not be around in 2050, you can rest assured some other business serving the same niche will be; and it and the fashions within will be as unremarkable to the people of 2050 as the Gap and its product are to us in 2002.

And you have to really wonder whether the rest of the movie after Anderton is haloed is just a fantasy (a la Total Recall) or if it really happened...

Re:Philip K. Dick to the Meta (-1, Troll)

Anonymous Coward | more than 12 years ago | (#3795252)

gap stands for gay and proud. I'm gay and I can't even stand that store. No one should shop there =p

Re:Philip K. Dick to the Meta (1)

Ptolemarch (11506) | more than 12 years ago | (#3795392)

While The Gap might not be around in 2050,

I wonder. I was recently reading Band of Brothers [] , and was *quite* surprised to find that Abercrombie & Fitch [] dates to at least World War II.

(In fact, as a bit of research [] indicates, Abercrombie & Fitch has been around (as "David T. Abercrombie Co.") since 1892, and has been operating as "Abercrombie & Fitch" since 1904. Bleagh.)

Re:Philip K. Dick to the Meta (0)

lyphorm (209309) | more than 12 years ago | (#3795599)

I have to say that the ubiquitous advertising in the Minority Report world scared me more than the idea of pre-crime.

Forget about being imprisoned for a crime you didn't commit just because some clairvoyant saw it happen in the supposed future, there's no way I could live in a world with ads as annoying as those. It would drive me fscking insane!

Re:Philip K. Dick to the Meta (1)

Shamashmuddamiq (588220) | more than 12 years ago | (#3795610)

I've never understood how an advertiser would be able to sell me something by annoying the *shift* out of me. It doesn't seem to make sense.

Unfortunately, these kinds of annoyances really do work. There are actually people out there who think that they can enlarge their penises just because their spam tells them so. There are people who think Mustangs and Camaros are cool. It's easy to take advantage of these people.

99% of television shows are stupid, because it's cost effective for them to be that way. Stupid people watch advertisements and are more easily influenced by them. Why would you want an audience of intelligent people for your next sitcom?

Advertisements are going to get more in-your-face and more annoying, simply because the vast majority of people are easily influenced by them.

When Ads Attack (2, Interesting)

mgrochmal (567074) | more than 12 years ago | (#3795150)

When I saw Minority Report recently, I remember John Anderton being bombarded by ads. Another series came to mind when I was reading it: Futurama. Specifically, the episode where it starts with the gang going online with VR goggles and, just as they see the pretty digital effects, they're swarmed by lifesize pop-up ads. They have to literally fight their way through, punching and kicking the OK buttons.

They weren't high-resolution holograms with customized messages, but it still had the feeling of being smothered by commercials that I felt in Minority Report. I enjoyed the actual plot of the movie, but the deja vu of overactive commercials gave me a laugh.

Free advertising? (0)

Anonymous Coward | more than 12 years ago | (#3795156)

Shouldn't we be charging Guinness for product-placement on Slashdot?

Ah, Guinness. Power and goodness. (0)

Anonymous Coward | more than 12 years ago | (#3795166)

Finally a product placement I can relate to.

Logo placement and PKD movies (5, Interesting)

theRhinoceros (201323) | more than 12 years ago | (#3795170)

There is a reputed Blade Runner Curse [] , referring to a number of brands given prominent display in Blade Runner which fell victim to hard financial times during the 80's, with the exception of Coca-Cola. Brands such as Atari and Pan Am, which were featured quite prominently in ads on the sides of buildings lost a tremendous amount business, to the point of collapse (although I was shocked last week to see the Atari brand on my NWN box). It wouldn't surprise me, then, to see a number of companies shown in Minority Report to collapse before 2054, even currently viable corporate behemoths. I would like to think that their inclusion in a speculative illustration of dystopian coporate intrusion would be the "real reason" they collapsed, and that PKD somehow had a part in it, laughing at the irony of it all.

Re:Logo placement and PKD movies (0)

Anonymous Coward | more than 12 years ago | (#3795627)

I hope Micro$oft had a few ads in the movie.

high bandwidth (1)

DigiBoi (139261) | more than 12 years ago | (#3795182)

This is a great fictional advertisement (high bandwidth)...

high bandwidth? not anymore :)

I don't know about you... (5, Insightful)

Sc00ter (99550) | more than 12 years ago | (#3795197)

But I like the ads in the film for one reason. It makes the film more realistic. I'd much rather see them Burger King then a Bobs Burger Wold, or drinking a Pepsi rather then a pepsi can with the word Pepsi removed and Soda put in it's place.

Hate to ruin the plot (0)

Anonymous Coward | more than 12 years ago | (#3795201)

But retinal scanners don't work.

The german magazine C'T already showed that it's too easy to fool the scanners (even without replacing your entire eyeballs). Either the scanners are too "loose" and they let too many ppl through, or they are too "tight" and they block too many ppl.

Not much you can do to fix that because eyes change. My eyes are slowly turning brown/green from brown and some other slashdotter said that pregnant women's eyes change dramatically.

Retinal scanner vendors are just selling vaporware. Can't work for a small group of ppl, and certainly won't work for the entire population of a country.

Some other bio ID might work in the future though, maybe when computerised facial recognition gets as good as a human's?

Re:Hate to ruin the plot (0)

Anonymous Coward | more than 12 years ago | (#3795276)

the retina is the back of the eye, not the front. just because the color of your iris is changing does not mean the inside rear part of the eye is. I have no proof saying the retina does not change, but you have none stating that it does either.

Airvertising (0)

Anonymous Coward | more than 12 years ago | (#3795206)

We are certainly taking a step in this direction. Airvertising/wireless advertising is already taking foot and with the advent of GPS based mobile phones and PDA's how long will it be until we are getting personalized and customized advertising. Customized to our locations at any given time, take this example you are walking down the street w/ your GPS enabled mobile device and you are nearing a 7-11. You then receive a wireless ad to your device letting you know that 7-11 is having a sale on their Super-big Gulps or whatever. This is just the tip of the iceberg folks.

Why do they pay for it? (2)

ProfessorPuke (318074) | more than 12 years ago | (#3795224)

I understand that although the use of real brands adds to the credibility of the film, these companies still paid for product placement, even though they were portrayed really negatively. I thought the invasivness and uquiquity of the "real world popup ads" was scary (especially on the subway train), and wouldn't expect real marketers to be associated with pushy, overaggressive tactics.

Of course, there's no such thing as bad publicity. And the hero was usually blandly accepting of the adverts, providing a role model for the consumer masses to follow. The only time a commercial really angered him- when he threw an overly loud cereal box across the room- the brand name was blatantly fake.

my impression (3, Informative)

cr@ckwhore (165454) | more than 12 years ago | (#3795285)

When I saw this movie, the large amount of blatant product placements was sickening.

There were others not mentioned in the article...

Nokia had a huge spot, with their logo placed on every electronic device for an entire scene.

Burger king is also a whore, with their logo being well within plain view during a mall scene.

The first ad to catch my eye, was Aquafina. I guess they're still packaging aquafina water in 2054 with the same package design and logo.

How many r there? (0)

Anonymous Coward | more than 12 years ago | (#3795310)

Me and my friend kept a tall in the movie i think it was about 12 things which hav subconcoisuly entered my brain and made me want to by TAG give me tag now i tell u TAG c wat i mean i cant even go to a movie with out going through 15-30 mins worth of ads and then hav to c ads all thorouhg the movie before we no it we will be locked inside the therte until so we can watch the ads at the end of the movie but dont worry with things like ect... there wont be such things at theaters anymore. maybe it's a way to make money in movies with out making u buy it

Not really new (3, Interesting)

qweqwe (104866) | more than 12 years ago | (#3795357)

If you look at:

the DEMOLITION MAN (1993) quote:
Lenina Huxley: [T]aco Bell was the only restaurant to survive the Franchise Wars.
John Spartan: So?
Lenina Huxley: So, now all restaurants are Taco Bell.

and "E.T. the Extra Terrestrial" (1982) key scene where the film's main human character, 9-year-old Elliott, lured E.T. of the woods with Reese's Pieces

you'll see it's been around for a while.

Re:Not really new (1)

DjMd (541962) | more than 12 years ago | (#3795383)

Yeah but just imagine how bad it will get in the FUTURE!!! woooo whee!

You have to watch a short Pepsi film before you watch the main attraction... Like comming attrations, but way worse...

Precrime website (0)

Anonymous Coward | more than 12 years ago | (#3795377)

See here [] Are you going to vote yes to PreCrime? Yes, I know that in the movie Precrime only exists in America, but to I really have to make up a zip code to take part in the tests? Shouldn't is also be a

Sub-par production value (0)

Anonymous Coward | more than 12 years ago | (#3795415)

I saw the Lexus spot and was not exactly overwhelmed by it. The look is not of "2050", but of "2002". If you're trying to foresee the future, it can't stop on the spots.

Additionaly , the moment that the arrow leaves the bow, we're expecting some sort of movement in the picture. The arrow then transforms into the car, which could have been used to show the possible speed to the people. But no, the arrow leaves and we see it in front of a black background, so we have no idea of the speed.

Advertising that knows you could be bad (5, Funny)

totallygeek (263191) | more than 12 years ago | (#3795424)

Walking into a hotel:

Fourth wife this week, sir?

Walking into a bookstore:

Sorry sir, we are out of the magazine Barely Legal

But, it might be neat to have tailored banner ads online. I mean, I never want to go hunting or fishing, so don't show me anything outdoorsy, but would like to see something regarding computer programming, but not games.

Back to the Future? (2)

tswinzig (210999) | more than 12 years ago | (#3795474)

Spielberg was only a producer on that movie. Zemeckis directed it.

Not that damn paperclip (2)

The Pi-Guy (529892) | more than 12 years ago | (#3795594)

"It looks like you're writing a letter! Would you like me to go to and buy you more stationary with your ever-so-special pr0n on it?"

Shoudn't submitters have Karma? (2, Insightful)

Mulletproof (513805) | more than 12 years ago | (#3795597)

Look ma! Advertisements seemlessly woven into movies! This really is News for Nerds, Stuff that matters!! Slow news day, Michael?

Just so it isn't totally off-topic, seen the new singular wireless commercials? Shamu? MiB2 worms? I think they're opening up a new trend in cross brand commercialization... Surely I can submit that as a story and it will get accepted. Nah...
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